SMS Marketing Software buying insights at a glance

SMS marketing software enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. (Source 1) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. Top 5 FAQs from software buyers: What is the best sms marketing software for high-volume campaigns? How do sms marketing platforms handle compliance and opt-in management? Which sms marketing solutions integrate with CRM and ecommerce tools? How quickly can I launch campaigns using sms marketing software? What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes Attentive, Klaviyo SMS, EZ Texting, and BirdEye.

What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software: Attentive Number of Reviews: 1,275 Satisfaction: 99 Market Presence: 95 G2 Score: 97 Klaviyo Number of Reviews: 1,298 Satisfaction: 50 Market Presence: 94 G2 Score: 72 EZ Texting Number of Reviews: 725 Satisfaction: 77 Market Presence: 67 G2 Score: 72 BirdEye Number of Reviews: 3,900 Satisfaction: 82 Market Presence: 88 G2 Score: 85 Podium Number of Reviews: 2,066 Satisfaction: 79 Market Presence: 95 G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. (Source 2) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. (Source 2) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. (Source 2)

What I Often See in SMS Marketing Software

Feedback Pros: What Users Consistently Appreciate Easy campaign setup with intuitive dashboards and message scheduling workflows “What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” - Angela W. Klaviyo Review High message delivery rates with reliable real time customer engagement tracking “Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” - Isabella C. Attentive Review Seamless integrations with crm ecommerce platforms streamline marketing automation processes “What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” - Dorothy N. Klaviyo Review Cons: Where Many Platforms Fall Short Limited message customization options restrict advanced segmentation and personalization capabilities “...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” - Murgan. Podium Review Pricing structures become expensive quickly with high volume messaging campaigns “One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.” - Dorothy N. Klaviyo Review Occasional delays or delivery inconsistencies impact time sensitive campaign performance “What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” - Lloyd A. EZ Texting Review

Page 3 | Best SMS Marketing Software: User Reviews from November 2026

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,323

G2 Deal: G2 buyers save 15%!

Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions!

View this exclusive G2 deal

How Do G2 Users Rate ActiveCampaign?

Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
Reporting: 7.7/10 (Category avg: 8.4/10)
API Integration: 8.0/10 (Category avg: 8.6/10)
Marketing Automation: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind ActiveCampaign?

Seller: ActiveCampaign
Company Website:
Year Founded: 2003
HQ Location: Chicago, IL
LinkedIn® Page: www.linkedin.com
854 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Owner, CEO
Top Industries: Marketing and Advertising, Health, Wellness and Fitness
Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros

Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.

Cons

Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
Users express concerns about the missing features such as easy form building and custom date triggers.
Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

"Great tool for taking our email marketing to the next level"

Rating: 4.5/5.0 stars

— Dawn M.

Best SMS Marketing Software - Page 3

How Many SMS Marketing Software Products Does G2 Track?

Category Stats (Nov 2026)

How Does G2 Rank SMS Marketing Software Products?

G2 Grid® for SMS Marketing Software

G2 Deal: G2 buyers save 15%!

How Do G2 Users Rate ActiveCampaign?

Who Is the Company Behind ActiveCampaign?

Who Uses This Product?

What Do G2 Reviewers Say About ActiveCampaign?

Pros

Cons

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

How Do G2 Users Rate Vibes?

Who Is the Company Behind Vibes?

Who Uses This Product?

What Do G2 Reviewers Say About Vibes?

Pros

Cons

What Are Recent G2 Reviews of Vibes?

What Are G2 Users Discussing About Vibes?

How Do G2 Users Rate indigitall?

Who Is the Company Behind indigitall?

Who Uses This Product?

What Do G2 Reviewers Say About indigitall?

Pros

Cons

What Are Recent G2 Reviews of indigitall?

AI can help you find the answers. G2 helps you trust them.

How Do G2 Users Rate MSG91?

Who Is the Company Behind MSG91?

Who Uses This Product?

What Do G2 Reviewers Say About MSG91?

Pros

Cons

What Are Recent G2 Reviews of MSG91?

What Are G2 Users Discussing About MSG91?

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

Who Uses This Product?

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

Pros

Cons

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

Who Uses This Product?

What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

Pros

Cons

What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

How Do G2 Users Rate Textmagic?

Who Is the Company Behind Textmagic?

Who Uses This Product?

What Do G2 Reviewers Say About Textmagic?

Pros

Cons

What Are Recent G2 Reviews of Textmagic?

What Are G2 Users Discussing About Textmagic?

How Do G2 Users Rate D·engage?

Who Is the Company Behind D·engage?

Who Uses This Product?

What Do G2 Reviewers Say About D·engage?

Pros

Cons

What Are Recent G2 Reviews of D·engage?

What Are G2 Users Discussing About D·engage?

How Do G2 Users Rate Text-Em-All?

Who Is the Company Behind Text-Em-All?

Who Uses This Product?

What Do G2 Reviewers Say About Text-Em-All?

Pros

Cons

What Are Recent G2 Reviews of Text-Em-All?

What Are G2 Users Discussing About Text-Em-All?

How Do G2 Users Rate Clearstream?

Who Is the Company Behind Clearstream?