I like the user-friendly interface, which lets team members with different skill sets use the tool effectively for their needs. Setting up Emarsys was also very simple and adding on various functionality as our scope changes is fairly straight forward. Review collected by and hosted on G2.com.

The relational data section can’t always handle complex queries, especially when joining tables or running calculations, and it usually times out instead of producing a result. Resulting in queries not being able to validate the data and having to trust that the query is correct. It would be useful to create fields from SQL query results for targeting or personalised communications. Without that dynamic content, automated program communications can't be set up meaning the require to be run manually, this requires more resources, or ultimately they do not get run when the resource requirement is too high. It would also be valuable to have better visibility of the product roadmap so I can see how it aligns with our company objectives (a news bulletin on the homepage once you log in). Review collected by and hosted on G2.com.