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Shopping Cart reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Shopping Cart Software for Small Businesses

    Products classified in the overall Shopping Cart category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Shopping Cart to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Shopping Cart category.

    In addition to qualifying for inclusion in the Shopping Cart Software category, to qualify for inclusion in the Small Business Shopping Cart Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Shopping Cart Software for Small Businesses

    • GoCentral Online Store
    • OpenCart
    • SamCart
    • Ecwid
    • Square E-Commerce (formerly Weebly)
    • X-Cart
    • Big Cartel
    • Storbie
    • 3dcart
    • Shopaccino

    Compare Small Business Shopping Cart Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (19)3.8 out of 5
    Entry Level Price:$20 0 NA MONTH

    GoDaddy Online Store, for a flat monthly fee, provides an e-commerce store and shopping cart along with web hosting in an easy-to-use format. It includes tools for site design, inventory, shipping, payments, bookkeeping, and social media, and it allows store owners to try the software free for 30 days.

    (86)4.2 out of 5

    Opencart is an easy to-use, powerful, Open Source online store management program that can manage multiple online stores from a single back-end. Administrative area simply by filling in forms and clicking “Save”. There are many professionally-written extensions available to customize the store to your needs. An OpenCart store can be ready to take orders soon after installation. All you have to do is have it installed for you (any web hosts do it for free), select a template form the many free o

    (52)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$49/month

    SamCart is the first e-commerce platform, built from the ground up, for direct to consumer brands. Online shopping has changed. Today’s eCommerce runs on selling products, not brands. By focusing on the product level, and not the store level our customers can create beautiful sites that showcase their products, convert visitors into customers, and increase the value of each purchase. SamCart's mission is to empower entrepreneurs and brands with the tools they need to succeed. With our easy to us

    (195)4.8 out of 5
    Entry Level Price:$0

    Ecwid is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

    (406)4.2 out of 5
    Entry Level Price:$0

    Your idea needs a great website

    (40)4.1 out of 5

    X-Cart is an enterprise eCommerce platform that is used as a foundation for unique highly-efficient online stores in 111 countries around the world. The international team of experts provide an in-house experience and 24/7 support. Established in 2001, X-Cart has grown into far more than an eCommerce platform, creating an ecosystem where you find anything you need to build an enterprise eCommerce business, including expert help. X-Cart’s full stack of services includes turnkey migration from

    (21)4.2 out of 5
    Entry Level Price:$19.99 per month

    Big Cartel is simple shopping cart software for artists.

    (25)4.9 out of 5

    Storbie is the ecommerce platform for independent retailers. We exist to help small businesses succeed online and be different, together. The Storbie platform is easy to use with no coding knowledge required. We take care of the technical stuff so you can focus on running the best online version of your business. Storbie is for all independent retailers, but we really shine with our focused industry solutions. We work with suppliers, and key partners such as POS systems to create a package s

    (29)4.0 out of 5
    Entry Level Price:$29 monthly

    Founded in 1997, 3dcart is a complete and robust eCommerce platform designed to help online store owners thrive in a competitive market. With hundreds of features built directly into its software, merchants can effectively open, operate and maintain a successful eCommerce website with relative ease and efficiency. 3dcart currently powers more than 17,500 global merchants, and its support team is always available, at no additional cost, 24/7/365. 3dcart is an Inc. 5000 company, a Visa PCI Certifi

    (19)4.8 out of 5
    Entry Level Price:$20 per month

    User-friendly e-commerce software platform with mobile app. Merchants can create their website and sell products to B2C and B2B (both) customers. API integrated with all major payment gateways and shipping companies. Having marketing tools like: automated mailer to abandoned order, reward point system to engage customers, persistent cart, automatic currency based on customer location, etc.

    (28)3.9 out of 5
    Entry Level Price:$249 per month

    1ShoppingCart is the world’s most popular automated solution for businesses who want seamless integration of all the tools needed to be successful online. Add a Shopping Cart and Lead Capture to your website in minutes. Then use the built in marketing tools like Automated Email Marketing Campaigns, Affiliate Program Management to follow up with your customers and make more sales.

    (20)3.8 out of 5

    Zen Cart is truly is the art of e-commerce; free, user-friendly, open source shopping cart software. The ecommerce web site design program is developed by a group of like-minded shop owners, programmers, designers, and consultants that think ecommerce web design could be, and should be, done differently.

    (20)3.7 out of 5
    Entry Level Price:44.95/mo 1

    Robust, all-in-one eCommerce platform that provides you everything you need to create, manage and grow your online business. Designed from a marketing perspective, our innovative platform combines best in breed technology with a feature set specifically designed to increase visibility and grow top-line revenue. Engage your customers everywhere with our set of omni-channel sales tools that allow you to syndicate your offerings via web, mobile, marketplaces, social media and more.

    (22)3.3 out of 5

    Multichannel online ecommerce platform

    (23)3.3 out of 5

    We provide you the tools to set up your very own complete and self-hosted online store website for free to market and securely sell products and services to customers worldwide.

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    Check out the G2 Grid® for the top Shopping Cart Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Big Cartel
    Pinnacle Cart
    Square E-Commerce (formerly Weebly)
    Zen Cart
    GoCentral Online Store
    Market Presence

    Learn More About Shopping Cart Software

    What is Shopping Cart Software?

    Shopping cart software provides customers of an online store the ability to select multiple items to purchase at once, input payment information, and provide shipping details. Shopping cart software is often used to help optimize an online store built from scratch, since most e-commerce platforms already contain shopping cart functionality. A seamless purchasing experience means customers are more likely to return and purchase more. Only being able to purchase one item at a time or having to leave a website to pay for those items makes it easier for customers to take their business elsewhere.

    Key Benefits of Shopping Cart Software

    • Creating a seamless purchasing experience for customers
    • Collecting data on customers’ purchasing habits as well as abandoned cart data
    • Integrating payment gateways with an e-commerce platform
    • Connecting e-commerce to order fulfillment

    Why Use Shopping Cart Software?

    If you run an online store, customers need a way to purchase your items. In online shopping, convenience is the key, so making that process fast and easy for customers is a must. With shopping cart software, customers can easily adjust which items they are purchasing, how many of each item they want, how they want to pay, and where they want those items delivered. For a business, this ensures that all the relevant information associated with one order is in one place so it can be easily fulfilled.

    Customer experience — Customers often shop online for the convenience, so you want your e-commerce site to be as easy to use as possible. Shopping cart software makes the process of making a purchase online as streamlined as possible.

    Order fulfillment — Receiving an order with all the relevant information attached that has already been paid for makes it much easier for a business to fulfill it, especially when taxes and shipping costs have already been calculated and paid for. Many shopping cart tools make it easy to create order numbers for reference, which helps both the customer and the business.

    Centralized data — Collecting customer data is always useful for any business, but with shopping cart software, that data is conveniently housed in one place. Businesses can also see cart abandonment data, which provides valuable insight into who gets to the point of purchase before backing out and what they were about to purchase. All this data can easily be exported to analytics tools for further insights.

    Who Uses Shopping Cart Software?

    E-commerce businesses — E-commerce businesses are the most obvious users because they are the ones who need some kind of shopping cart feature to function. An online store does not operate very well without a means to collect payment or determine where items should be shipped.

    Customers — Customers interact with the front end of the shopping cart tool, using it to make their online purchases. While some may not realize they are using shopping cart software, they will notice its absence.

    Website developers — Website developers will use shopping cart software if they are tasked with building an online store. Some e-commerce websites are created using an e-commerce platform, but some are built from the ground up using a variety of e-commerce software to create a custom experience. Shopping cart software can also easily add an e-commerce element to a site that is otherwise not e-commerce-focused.

    Shopping Cart Software Features

    Digital cart — A digital cart allows customers to place multiple items in their cart and remove any items they change their mind about before purchasing. Users can also buy multiples of an item. Some carts will also hold items indefinitely so a user can leave the website and come back to their items at a later date.

    Payment gateway integration — Payment gateway integration allows users to pay for their purchases seamlessly. Many shopping cart tools will allow a business to choose their preferred payment gateway or offer a variety. This way, customers can easily pay for their purchases, and businesses can easily receive that payment.

    Shipping information collection — Almost as important as payment is making sure a customer receives their purchase in a timely fashion. Shopping cart tools that can collect shipping information make it easy to calculate taxes and shipping costs and also fulfill the order.

    Order fulfillment — Providing or connecting with order fulfillment tools ensures that customers receive their orders as quickly as possible. Businesses can stay organized on the back end and maintain transparency for customers with order numbers and tracking information.

    Data collection — Shopping cart software can collect a variety of data from customers, and that data can be put to use improving the business. Knowing what customers often buy or what they have in their carts when they abandon them can help inform inventory purchasing decisions. That data can also be used to inform marketing campaigns in the future.

    Shipping and tax calculators — Collecting the appropriate sales tax is important to ensure that a business is not penalized. Different locations have different taxes, so an automatic calculator makes it easy for customers and businesses to remain compliant. Automatic shipping calculators are also very helpful for both customers and businesses to encourage transparency and accuracy.

    Additional Shopping Cart Features

    Integrations — Shopping cart tools often integrate with other e-commerce tools, which can help create a seamless shopping experience. Shopping cart software can also integrate with other tools in order to share data, facilitating better analytics.

    Reports and analytics — Some shopping cart software contain features to create reports and analytics, but they will not be as robust as a dedicated analytics tool. However, some may have basic reports and analytics features that can take advantage of the customer data collected by the tool.

    Potential Issues with Shopping Cart Software

    Security — Shipping information and credit card information are both considered sensitive, so some sort of security needs to be in place to protect that information. While not all shopping cart software contains security features, some kind of security should always be in place.

    Integration — Not all integrations are seamless, so be sure to purchase a shopping cart tool that is approved to integrate with the software you are already using. If you cannot find shopping cart software built to integrate with your tools, do some research so you can potentially head off future issues. Sometimes all you need is a good workaround.