--- title: Ecwid Reviews meta_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 405 reviews by the users' company size, role or industry to find out how Ecwid works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 405 scale: '5' date_modified: '2026-09-28' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Ecwid Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the easy integration of Ecwid with platforms like WordPress and Drupal, enhancing their eCommerce experience. (2 mentions)
Users appreciate the variety of free services provided by Ecwid, enhancing their website integration with ease. (2 mentions)
Users find Ecwid easy to integrate with any CMS, valuing its numerous free features for enhanced ecommerce functionality. (2 mentions)
Users value the app variety of Ecwid, especially its seamless WordPress integration and useful free add-ons. (1 mentions)
Users love the easy integration of Ecwid with WordPress and appreciate its free add-on options. (1 mentions)
Users express dissatisfaction with the increased subscription prices of Ecwid, feeling it compromises value for money. (1 mentions)
Users find integration difficulties arise when using multiple CMS applications alongside payment gateway setups. (1 mentions)
Users report no issues, but some mention there may be payment issues when integrating with multiple gateways. (1 mentions)
Users are frustrated by the poor customer support from Ecwid, especially after its acquisition by Lightspeed Commerce. (1 mentions)
Users are frustrated with the high subscription prices and perceived decline in service after the acquisition by Lightspeed Commerce. (1 mentions)

5 Pros or Advantages of Ecwid

5 Cons or Disadvantages of Ecwid

Ecwid Reviews (405)

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Reviews

Ecwid Reviews (405)

View 3 Video Reviews
4.7
405 reviews
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NISHIT K.
NK
NISHIT K.
Founder
Small-Business (50 or fewer emp.)
"Seamless Setup, Limited Integrations"
5/5
What do you like best about Ecwid?

I really like Ecwid for its seamless product experience. It's super easy for me to upload products and make the store live within just a few moments. I appreciate that I can make any changes by myself without needing a separate developer. This ease of use is a big plus for me. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Regarding the improvements, there are very, very less plug-ins on Ecwid when I compare it to similar platforms like WooCommerce or Shopify. The integrations are limited. If it can be improved, it will be of great help. Review collected by and hosted on G2.com.

Travis I.
TI
Travis I.
Product Manager
Small-Business (50 or fewer emp.)
"Flexible E-Commerce, Needs Better Shipping Support"
4/5
What do you like best about Ecwid?

I like the fact that Ecwid is continuously updating. There's always new things being developed and lots of new additional tools. I also appreciate the great degree of flexibility in the way you can modify and adjust your store. They're setting up new commercial friendly tools, so you can very quickly and easily set up your own store, and it includes a website, making the entire process of ecommerce much simpler. The pricing is great, and it's very quick and adaptable. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

The shipping integrations were not amazing. I had to rebuild my own because it doesn't tailor to international ones. So I had to build my own shipping logic and methods. Likewise, trying to pair that together with the individual items was quite difficult. I had to build essentially my own custom solution. It was quite difficult because we needed to make some modifications to what we wanted to achieve, and the API wasn't fully robust. So there's quite a lot of back support between Ecwid Support and ourselves. Review collected by and hosted on G2.com.

Gwheyohn G.
GG
Gwheyohn G.
Digital Producer
Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"
2/5
What do you like best about Ecwid?

I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for your money. Now it's the opposite. pricers went up and the service went down. Review collected by and hosted on G2.com.

Abongile  G.
AG
Abongile G.
field agent
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Using E-series"
5/5
What do you like best about Ecwid?

You can load your Inventory with ease and manage your website Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Breaking website now and again. You need to check the features and domain Review collected by and hosted on G2.com.

Palash S.
PS
Palash S.
Lead Technical and Product AI/ML Specialist
Small-Business (50 or fewer emp.)
"Awesome plug and play plugin"
5/5
What do you like best about Ecwid?

So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Honestly, I haven't experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual and currency enabled. Review collected by and hosted on G2.com.

Junaid H.
JH
Junaid H.
unemployed
Small-Business (50 or fewer emp.)
"Best platform to start Dropshipping"
5/5
What do you like best about Ecwid?

Ecwid helps offers us many free features Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Till now, i have nothing dislike about ecwid Review collected by and hosted on G2.com.

CK
Charnelle K.
Small-Business (50 or fewer emp.)
"Changing Plans from free to venture the big advantage"
5/5
What do you like best about Ecwid?

The Ecwid website is user friendly and you can manage everything for your store in one place. That's what I love most about this website. I canceled my godaddy account and made this website my business home for my brand. I started off with a free account then upgraded to venture where I could expand my brand with up to 100 products I could sell to my customers. Also with a lot of options for marketing and connecting your facebook and instagram shop and more. All of that is on one platform so it is very convenient for me to be able to manage everything I need to promote and sell my products even faster because of the advantage this site gives you as an entrepreneur. Customer support is very friendly and they are very prompt when asking your questions and getting your matter and issues resolve as quickly as possible. On my days off from work I am checking my website for updates and when I am not I get emails from Ecwid about how my store is doing and any tips to help me to promote my store. The integration from facebook and instagram setup was a good start to getting more viewers to my site as well as pinterest. Thanks Ecwid for the amazing features and making being a seller easier. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

It is no disadvantage to setting up a store on this website because it is so easy to do. I love it. Review collected by and hosted on G2.com.

Christian Y.
CY
Christian Y.
PHD Candidate and Instructor
Small-Business (50 or fewer emp.)
"Best e-commerce platform for small businesses"
5/5
What do you like best about Ecwid?

Ecwid has been incredibly helpful in growing our business. Not only are the plan prices reasonable, but they are jam-packed full of features. Integration is a breeze, and the backend is easy to navigate. Best of all, Ecwid has a definite growth mindset; they are always listening to our feedback and implementing suggestions on how to better improve the operational side of things with new features and key updates. They are incredibly responsive and you are always talking to a person when you need help! Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

There are some features that could be implemented, but we understand that it takes time when a recommendation is given. We are generally very happy with them and there aren't really any downsides in our experience! Review collected by and hosted on G2.com.

RI
Rus I.
Small-Business (50 or fewer emp.)
"Very good solid & simple e-commerce experience"
4.5/5
What do you like best about Ecwid?

Ease of plugging into existing site

Ease of use

Ease of adding payment option

You can start your site in like few hours!

Great customer support

Very good value for more Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

The biggest downsides are:

- slow loading speed of the shop page (it's definitely not my issue, it's Ecwid's weak point confirmed by many in the industry)

- if not properly integrated into your site, Ecwid product pages won't be indexed via search engine crawlers. If you do proper integration with WordPress (for example) that should not be an issue

- lack of choices of additional apps comparing to Shopify (no Klaviyo, very basic gift card and cross-sell)

So in general, if you are starting out Ecwid is a fantastic platform! Once you start growing to million dollars level of revenue it's probably time to switch to something more solid Review collected by and hosted on G2.com.

Tatiana P.
TP
Tatiana P.
Scrum Master
Small-Business (50 or fewer emp.)
"Affordable, efficient and Intuitive!"
5/5
What do you like best about Ecwid?

It's user friendly and intuitive. I'm not a "techy" person and it was easy to set up my online store. They have so many things you can integrate in your site. They have third party apps that you can or remove for low monthly fees depending on the app. You can customize a lot of things without being techy. You can add extra pages. It's for someone who wants to quickly get up and running with their store without a lot of extra "fluff". The customer service is amazing! The app runs so smooth and is easy to maneuver. They have tutorial videos on YouTube, they have very useful articles. They even have a free version if you just want the basics! I am a small business owner and first time online shop owner and they have made things very smooth for me. They also listen to customer feedback. Many people requested the ability to add pages (me included) and 2 months after my request, I get a follow up that the feature has been enabled!! I was so happy! I use it every single day (multiple times a day sometimes) and it regularly gives me reports, it's easy to process orders and communicate with your customers. I'm really enjoying my time with ECWID and I see myself sticking around for a long time. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

The only downside is that trying to do any kind of very specific customization for your site is going to be very costly but that's why they offer the 3rd party apps and they are working to see how they can improve. I also think that if you get a site/online shop with ECWID, it's not right for someone who wants to customize every little thing. It's for someone who is okay to use the customizations already built in with some flexibility. Review collected by and hosted on G2.com.