# Best Shopping Cart Software for Medium-Sized Businesses *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Products classified in the overall Shopping Cart category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Shopping Cart to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Shopping Cart category. In addition to qualifying for inclusion in the Shopping Cart Software category, to qualify for inclusion in the Medium-Sized Business Shopping Cart Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Shopping Cart Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5.0 (600 reviews) | Deeply customizable multi-store ecommerce with complex catalogs | "[Solid E-commerce Platform, but Requires Developer Support](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)" | | 2 | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5.0 (558 reviews) | AI-personalized omnichannel cart and checkout | "[Reliable and Scalable Ecommerce with Salesforce B2C Commerce](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)" | | 3 | [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) | 4.2/5.0 (475 reviews) | Drag-and-drop storefront with Square-native payments | "[Simple, yet expansive options for free website building](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)" | | 4 | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5.0 (285 reviews) | Salesforce-native B2B self-service cart ordering | "[Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)" | | 5 | [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) | 4.8/5.0 (27 reviews) | Multi-market B2C cart with native PIM | "[Offering an amazing digital experience for all our customers with SCAYLE](https://www.g2.com/survey_responses/scayle-commerce-engine-review-11450463)" | | 6 | [ThriveCart](https://www.g2.com/products/thrivecart/reviews) | 4.6/5.0 (31 reviews) | Digital product checkout with built-in funnels | "[Seamless Payment Processing, Needs More Form Flexibility](https://www.g2.com/survey_responses/thrivecart-review-12701425)" | | 7 | [PrestaShop](https://www.g2.com/products/prestashop/reviews) | 4.3/5.0 (149 reviews) | Open-source storefront with modular ecommerce extensibility | "[PrestaShop: Powerful, But Documentation Needs Improvement](https://www.g2.com/survey_responses/prestashop-review-12594517)" | | 8 | [Ecwid](https://www.g2.com/products/ecwid/reviews) | 4.7/5.0 (397 reviews) | Embeddable storefront with multi-channel selling | "[Flexible E-Commerce, Needs Better Shipping Support](https://www.g2.com/survey_responses/ecwid-review-12768156)" | | 9 | [Shopware](https://www.g2.com/products/shopware/reviews) | 4.2/5.0 (195 reviews) | Headless-ready storefront with plugin-extensible commerce workflows | "[We have developed into a large company and market leader in our industry with Shopware.](https://www.g2.com/survey_responses/shopware-review-11910259)" | | 10 | [ShopWired](https://www.g2.com/products/shopwired/reviews) | 4.8/5.0 (98 reviews) | No-code storefront launch with UK-based support | "[Simplifies E-commerce with All-in-One Platform](https://www.g2.com/survey_responses/shopwired-review-12711287)" | ## G2 Grid® for Shopping Cart Software ![G2 Grid® for Shopping Cart Software plotting products by satisfaction and market presence](https://www.g2.com/categories/shopping-cart/grids.png?focus%5B%5D=27886&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=14853&focus%5B%5D=15903) Highlighted products: Adobe Commerce (formerly Magento Commerce), Salesforce B2C Commerce, Salesforce B2B Commerce, Shopware, and OpenCart. Underlying data: [Grid® JSON](https://www.g2.com/categories/shopping-cart/grids.json?focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=shopware&focus%5B%5D=opencart&segment=mid-market) ## How Many Shopping Cart Software Products Does G2 Track? **Total Products under this Category:** 117 ### Category Stats (Jul 2026) - **Average Rating**: 4.2/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings *Last updated: July 03, 2026* ## How Does G2 Rank Shopping Cart Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 3,800+ Authentic Reviews - 117+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### ChannelEngine ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=263&secure%5Bchosen_at%5D=2026-07-14T20%3A49%3A04Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=263&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fshopping-cart%2Fmid-market&secure%5Btoken%5D=b6e7fb2d6f6d37c32a52733cbf03b208c0716b9b14b521e7192ef25cceeb175b&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Decommerce&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Shopping Cart Software Products in 2026? ### 1. [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys. **Average Rating:** 4.0/5.0 **Total Reviews:** 600 **How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?** - **Quality of Support:** 7.2/10 (Category avg: 8.3/10) - **Reporting:** 8.3/10 (Category avg: 8.1/10) - **Embed:** 8.3/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Web Developer, Software Engineer - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 58% Small-Business, 30% Mid-Market #### What Are Adobe Commerce (formerly Magento Commerce)'s Pros and Cons? **Pros:** - Features (45 reviews) - Customizability (43 reviews) - Customization (42 reviews) - Flexibility (41 reviews) - Integrations (35 reviews) **Cons:** - Learning Curve (30 reviews) - Developer Dependency (26 reviews) - Complex Setup (24 reviews) - Complexity (23 reviews) - Slow Performance (21 reviews) ### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **continuous improvements** in Adobe Commerce, highlighting its exceptional performance, scalability, and customization options. - Users value the **extensive customizability** of Adobe Commerce, allowing easy management and tailored solutions for their businesses. - Users value the **flexibility and ease of customization** in Adobe Commerce, allowing for effortless layout adjustments and enhanced features. - Users value the **flexibility** of Adobe Commerce, enabling extensive customization and scalability for their online stores. - Users value the **seamless integration capabilities** of Adobe Commerce, enhancing performance and facilitating business growth. **Cons:** - Users face a **steep learning curve** with Adobe Commerce, requiring developer support for customizations and initial setup. - Users note a significant **developer dependency** , making Adobe Commerce complex and costly for less technical teams. - Users find the **complex setup** of Adobe Commerce challenging, requiring technical knowledge and developer support for effective use. - Users often find Adobe Commerce to be **complex and costly** , requiring experienced developers for setup and maintenance. - Users experience **slow performance** with Adobe Commerce, especially during high traffic, complicating frontend configuration and usability. #### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)? **"[Solid E-commerce Platform, but Requires Developer Support](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)"** **Rating:** 4.0/5.0 stars *— Praney M.* [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099) --- **"[Flexible, Scalable Adobe Commerce with Smooth Store Customization](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129) --- #### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)? - [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote ### 2. [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale. **Average Rating:** 4.3/5.0 **Total Reviews:** 558 **How Do G2 Users Rate Salesforce B2C Commerce?** - **Quality of Support:** 8.3/10 (Category avg: 8.3/10) - **Reporting:** 9.0/10 (Category avg: 8.1/10) - **Embed:** 8.6/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Salesforce B2C Commerce?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Salesforce Developer, Manager - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 40% Mid-Market, 33% Enterprise #### What Are Salesforce B2C Commerce's Pros and Cons? **Pros:** - Ease of Use (52 reviews) - Features (35 reviews) - Integrations (35 reviews) - Personalization (29 reviews) - Easy Integration (26 reviews) **Cons:** - Complex Setup (33 reviews) - Expensive (32 reviews) - Complexity (26 reviews) - Difficult Setup (22 reviews) - Complex Implementation (21 reviews) ### What Do G2 Reviewers Say About Salesforce B2C Commerce? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Salesforce B2C Commerce, making it easy to manage large inventories. - Users highly value the **powerful platform** of Salesforce B2C Commerce for managing and personalizing digital commerce experiences. - Users value the **seamless integration** of Salesforce B2C Commerce with the Salesforce ecosystem for enhanced customer experiences. - Users appreciate the **personalization tools** of Salesforce B2C Commerce, enhancing customer engagement and boosting conversion rates. - Users value the **easy integration** of Salesforce B2C Commerce, enhancing their connected customer journey and operational efficiency. **Cons:** - Users find the **complex setup** of Salesforce B2C Commerce challenging, especially for smaller teams lacking technical expertise. - Users report that Salesforce B2C Commerce is **expensive** , making it a challenge for smaller companies to adopt and manage. - Users find the **complexity of setup and customization** a barrier, especially for smaller businesses with limited resources. - Users find the **difficult setup** of Salesforce B2C Commerce challenging, especially for teams unfamiliar with the ecosystem. - Users find the **complex implementation** of Salesforce B2C Commerce challenging, especially for smaller teams with limited resources. #### What Are Recent G2 Reviews of Salesforce B2C Commerce? **"[Reliable and Scalable Ecommerce with Salesforce B2C Commerce](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)"** **Rating:** 5.0/5.0 stars *— Rossella P.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370) --- **"[Efficient Integration, But a Bit Pricey](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)"** **Rating:** 4.0/5.0 stars *— Siddhant S.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907) --- #### What Are G2 Users Discussing About Salesforce B2C Commerce? - [What is Salesforce Commerce for B2C used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2c-used-for) - [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment - [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) - 1 comment - [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) - 1 comment ### 3. [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business. **Average Rating:** 4.4/5.0 **Total Reviews:** 285 **How Do G2 Users Rate Salesforce B2B Commerce?** - **Quality of Support:** 8.5/10 (Category avg: 8.3/10) - **Reporting:** 9.3/10 (Category avg: 8.1/10) - **Embed:** 8.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Salesforce B2B Commerce?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Business Development Representative, Salesforce Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 36% Mid-Market, 33% Enterprise #### What Are Salesforce B2B Commerce's Pros and Cons? **Pros:** - Ease of Use (26 reviews) - B2B (22 reviews) - Integrations (20 reviews) - B2B Sales (18 reviews) - Easy Integrations (17 reviews) **Cons:** - Expensive (19 reviews) - Complex Setup (17 reviews) - Complexity (15 reviews) - Difficult Learning (12 reviews) - Development Challenges (11 reviews) ### What Do G2 Reviewers Say About Salesforce B2B Commerce? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Salesforce B2B Commerce, benefiting from streamlined purchasing and deep integration. - Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem enhancing order management and customer experiences. - Users value the **deep native integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing business efficiency. - Users value the **seamless integration** of Salesforce B2B Commerce with Salesforce CRM, enhancing B2B transactions and account management. - Users value the **easy integrations** of Salesforce B2B Commerce, enhancing efficiency in managing orders and client interactions. **Cons:** - Users find the **expensive pricing model** challenging due to unclear costs and additional fees, affecting ROI. - Users find the **complex setup** and costs of Salesforce B2B Commerce can hinder effective implementation and customization. - Users find **Salesforce B2B Commerce implementation complex and costly** , requiring technical support for effective customization. - Users find the **difficult learning** curve challenging, often requiring additional support for setup and customizations. - Users face challenges with **development complexity** , particularly in setup, customization, and integrating advanced workflows on Salesforce B2B Commerce. #### What Are Recent G2 Reviews of Salesforce B2B Commerce? **"[Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)"** **Rating:** 5.0/5.0 stars *— Schantera M.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576) --- **"[Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)"** **Rating:** 4.5/5.0 stars *— Akansha C.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667) --- #### What Are G2 Users Discussing About Salesforce B2B Commerce? - [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest) - [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment - [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment - [What is b2b e commerce with example?](https://www.g2.com/discussions/what-is-b2b-e-commerce-with-example) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/what-is-b2b-and-b2c-in-salesforce) ### 4. [Shopware](https://www.g2.com/products/shopware/reviews) Shopware is the open and intelligent commerce platform built for the era of Agentic, Complex, and B2B Commerce. With Agentic Commerce, Shopware is shaping the next stage of intelligent retail - where AI amplifies creativity, automates routine tasks, and enhances discovery and personalization by delivering intelligent experiences and giving you full control of your brand and data. Complex Commerce defines how Shopware handles scale, architecture, and adaptability. Whether you operate in SaaS, PaaS, your cloud, or through our Community Edition, Shopware gives you unmatched freedom to innovate. Its modular, API-first foundation simplifies integrations, multi-store management, and global growth. Trusted by 55,000+ brands, Shopware delivers the freedom and power for businesses to innovate fast and scale confidently and to adapt to what’s next. **Average Rating:** 4.2/5.0 **Total Reviews:** 195 **How Do G2 Users Rate Shopware?** - **Quality of Support:** 7.5/10 (Category avg: 8.3/10) - **Reporting:** 5.6/10 (Category avg: 8.1/10) - **Embed:** 7.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Shopware?** - **Seller:** [Shopware](https://www.g2.com/sellers/shopware) - **Company Website:** https://www.shopware.com - **Year Founded:** 2000 - **HQ Location:** Schöppingen - **Twitter:** @shopware (6,237 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shopware-ag/ (426 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 66% Small-Business, 29% Mid-Market #### What Are Shopware's Pros and Cons? **Pros:** - Customizability (10 reviews) - Ease of Use (10 reviews) - Features (10 reviews) - Customization (9 reviews) - Easy Integration (8 reviews) **Cons:** - Expensive (5 reviews) - Update Issues (5 reviews) - Complex Setup (4 reviews) - Learning Curve (4 reviews) - Slow Performance (4 reviews) ### What Do G2 Reviewers Say About Shopware? *AI-generated summary from verified user reviews* **Pros:** - Users value the **powerful customization options** of Shopware, enhancing flexibility for diverse e-commerce needs. - Users appreciate the **ease of use** of Shopware, finding customization and integration straightforward and user-friendly. - Users admire the **exceptional customer support** and **intuitive design** , enhancing their Shopware experience and store management. - Users appreciate the **easy customization** options in Shopware, enhancing their personalization and integrating seamlessly with third-party tools. - Users value the **easy integration** capabilities of Shopware, enhancing efficiency and workflow for online store management. **Cons:** - Users find Shopware to be **expensive** , especially with many standard features requiring costly plugins and development efforts. - Users often face **update issues** that complicate plugin management and require additional adjustments in Shopware. - Users find the **complex setup** of Shopware challenging, often needing professional help for advanced features and migration. - Users find Shopware's **learning curve steep** , often needing developer help for setup and advanced features. - Users experience **slow performance** with Shopware, especially when loading on mobile and handling large datasets. #### What Are Recent G2 Reviews of Shopware? **"[Shopware Simplifies E-Commerce with Extensive Features](https://www.g2.com/survey_responses/shopware-review-12304437)"** **Rating:** 5.0/5.0 stars *— Rahul .* [Read full review](https://www.g2.com/survey_responses/shopware-review-12304437) --- **"[We have developed into a large company and market leader in our industry with Shopware.](https://www.g2.com/survey_responses/shopware-review-11910259)"** **Rating:** 5.0/5.0 stars *— Nicola N.* [Read full review](https://www.g2.com/survey_responses/shopware-review-11910259) --- #### What Are G2 Users Discussing About Shopware? - [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments - [Why choose Shopware?](https://www.g2.com/discussions/shopware-why-choose-shopware) - [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments ### 5. [OpenCart](https://www.g2.com/products/opencart/reviews) Opencart is an easy to-use, powerful, Open Source online store management program that can manage multiple online stores from a single back-end. Administrative area simply by filling in forms and clicking “Save”. There are many professionally-written extensions available to customize the store to your needs. An OpenCart store can be ready to take orders soon after installation. All you have to do is have it installed for you (any web hosts do it for free), select a template form the many free or low-cost template sites, and your product descriptions and photos, click a few settings, and you are ready to begin accepting orders. Our free Installation & Quick Start chapters show you how. The public side or “Storefront” of OpenCart looks very professional and ready to sell almost as soon as it is installed. **Average Rating:** 4.3/5.0 **Total Reviews:** 95 **How Do G2 Users Rate OpenCart?** - **Quality of Support:** 6.8/10 (Category avg: 8.3/10) - **Reporting:** 8.3/10 (Category avg: 8.1/10) - **Embed:** 8.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind OpenCart?** - **Seller:** [OpenCart](https://www.g2.com/sellers/opencart) - **Year Founded:** 2005 - **HQ Location:** Hong Kong, China - **Twitter:** @opencart (5,353 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5224021/ (63 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Web Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 84% Small-Business, 14% Mid-Market #### What Are Recent G2 Reviews of OpenCart? **"[Great ecommerce platform](https://www.g2.com/survey_responses/opencart-review-11386605)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/opencart-review-11386605) --- **"[Opencart and Journal](https://www.g2.com/survey_responses/opencart-review-9412805)"** **Rating:** 5.0/5.0 stars *— Martin A.* [Read full review](https://www.g2.com/survey_responses/opencart-review-9412805) --- #### What Are G2 Users Discussing About OpenCart? - [What advice would you give to others considering OpenCart for e-commerce solutions?](https://www.g2.com/discussions/what-advice-would-you-give-to-others-considering-opencart-for-e-commerce-solutions) - [What is OpenCart used for?](https://www.g2.com/discussions/what-is-opencart-used-for) - [What is OpenCart framework?](https://www.g2.com/discussions/what-is-opencart-framework) - [Why is OpenCart bad?](https://www.g2.com/discussions/why-is-opencart-bad) - 1 comment - [Is OpenCart free?](https://www.g2.com/discussions/is-opencart-free) - 1 comment ## What Is Shopping Cart Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to Shopping Cart Software? - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) - [E-Merchandising Software](https://www.g2.com/categories/e-merchandising) --- ## How Do You Choose the Right Shopping Cart Software? ### What You Should Know About Shopping Cart Software ### What is shopping cart software? Shopping carts or shopping cart software are tools used by companies to sell products and services online. For customers, it facilitates the overall process of browsing through the products, adding products to the cart, and making a payment to purchase the products in an online store. More advanced tools integrated with the online shopping cart enable unique customization for the customers. For businesses, it allows them to collect multiple data and dive deeper into the customers’ purchasing patterns helping them make better sales and marketing decisions. In its most basic form, shopping carts bridge the gap between the buyer and seller in an [e-commerce](https://learn.g2.com/hub/e-commerce) ecosystem. At best, an e-commerce shopping cart meets the requirements of both the business and its customers proportionately. ### What are the common features of shopping cart software? Shopping cart solutions provide a wide range of features that vary by vendor. However, there are some common features buyers must keep in mind before making a purchase. - [Catalog management](https://www.g2.com/articles/catalog-management) **:** A shopping cart allows a listed representation of all the items or stock keeping units (SKUs) that the buyer sells online. Clear product titles, images, price details, and an option to edit quantity or size help improve the overall usability of the cart. This information helps buyers find, add, or delete items from the cart, across their preferred categories.  - **Abandoned cart solutions:** [Shopping cart abandonment](https://learn.g2.com/cart-abandonment) is a recurrent issue for e-commerce stores. Most of the time, customers don’t buy and simply browse for options, which leads to abandoned carts. Abandoned cart savers help marketers target the buyer by sending messages, emails, and notifications to remind them of the products left in the cart. - [Payment gateway](https://www.g2.com/glossary/payment-gateway-definition) **integration:** Online shopping cart software must provide its customers with a seamless payment experience as it is a crucial part of the overall checkout process. Payments made via debit or credit cards, e-wallets, cash on delivery (COD), etc. must be seamlessly accepted. The more payment methods offered, the more likely it is to address the customer’s preferred payment.  - **Tax and shipping rates calculation:** Enabling automatic sales tax calculation allows users to know how much tax is implemented into their product and improves overall business transparency. Shopping cart software also calculates shipping rates based on the billing address provided by the customer. - **User-friendly interface:** Customers must feel comfortable navigating through the shopping cart to the final checkout. A complicated [user interface](https://www.g2.com/glossary/user-interface-definition) poses a risk to customer engagement and conversion. To maximize [user experience](https://www.g2.com/glossary/user-experience), e-commerce websites along with online cart systems make it easier for customers to shop. ### Who uses online shopping cart software? Shopping cart platform simplifies the relationship between buyer and seller by handling multiple activities in the business process. Below are some common users of the software. - **E-commerce professionals:** E-commerce professionals who manage an online storefront and sell their products or services to customers worldwide must integrate shopping cart software into their existing websites. The type of e-commerce shopping cart needed can be decided by considering the nature of the business, target market, and product offerings. - **Web developers:** Developers who work for e-commerce companies often customize shopping carts to make them easier to use or to integrate them with other solutions, such as [accounting](https://www.g2.com/categories/accounting?source=search). While shopping cart software provides standard online stores, customization is often needed for advanced features. This is particularly important for free open-source shopping cart products with limited functionality. - **Web designers:** Designers are responsible for creating intuitive and visually appealing shopping cart interfaces. They focus on optimizing navigation and reducing friction points to enhance the user experience and lower cart abandonment rates on [e-commerce websites](https://learn.g2.com/e-commerce-website). ### What types of shopping cart software exist? Every e-commerce site must have a shopping cart functionality that enables customers to buy their desired products. Shopping carts are differentiated by how they’re integrated into a website and how the backend process is managed.  #### Fully-hosted shopping carts These are [software-as-a-service (Saas)](https://www.g2.com/articles/what-is-saas)e-commerce solutions that are fully owned and managed by vendor firms. Hence, the company that created it handles all the development and upgrade of the software. These hassle-free solutions only require a monthly fee or subscription-based pricing to access all the vendor’s core features. The user just needs to sign up and set up a store. #### Open-source shopping carts These are 100% customized solutions that a user can host on their own server. As they are freely available, self-hosted shopping carts allow any developer to access the source code and modify cart templates as per requirements. While they have their advantages, managing such open-source software could require high expertise. In most cases, finding centralized [customer support](https://www.g2.com/glossary/customer-support-definition) could be a real struggle in case of any technical issue. #### A hybrid of online and self-hosted options Self-hosted solutions are usually free but limited in functionality, while SaaS solutions require a paid subscription to use more advanced features, customizations, and customer support. To provide the best of both worlds, some vendors offer both options, combining the flexibility of open-source software with the convenience of a SaaS platform. This approach allows businesses to customize their e-commerce experiences while relieving them of the complexities of hosting, security, and infrastructure management. ### What are the benefits of shopping cart software? A good selection of shopping cart platforms is highly essential for all e-commerce efforts.  - **Convenient shopping:** Buyers shop online only because they don’t want to go through the tedious process of shopping in-store. Hence, online shopping carts need to provide basic convenience features like catalog management, abandonment cart saver, payment gateways, coupons and discounts, and a grievance redressal system. - **Improved order management:** This software enables sellers to easily track an order from its point of placement to its point of delivery. It notifies sellers each time a new order is placed or an existing order is canceled. It also notifies details needed to process an order, such as product variants, item codes, order number, shipping, and payment details. - **Data collection and analysis:** Shopping cart solutions contain various data points, such as sales, marketing, or inventory management data, that influence the overall buying process. Hence, it is essential to have an analytical capability that can be integrated into shopping cart software to export this data in different formats for further analysis. ### Challenges with e-commerce shopping cart While shopping cart software ensures reliability and convenience, there are potential challenges that a business or customer might have to deal with.  - **Frauds and security** : Shopping cart solutions must ensure 100% secure online operation against [data breaches](https://www.g2.com/articles/data-breach) and protection of consumer data against possible theft. To protect user privacy such as credit card numbers or bank details, the software must be [SSL (secure socket layer)](https://www.g2.com/glossary/ssl-definition) certified and [PCI (payment card industry) compliant](https://www.g2.com/glossary/pci-compliance-definition).  - **Errors, crashes, and load time** : There are chances that a shopping cart might show some errors while calculating the overall price of products. Similarly, website crashes and load time are the most common issues that make an e-commerce cart dysfunctional. It is essential to make sure the site is up to date and there are no issues. - **No guest checkout:** Forcing customers to create an account before purchasing can discourage impulse buys and lead to more abandoned carts, as many shoppers prefer the ease of a quick guest checkout. ### What does shopping cart software cost? Shopping cart software pricing can vary widely based on features, scalability, and support.  Many platforms offer free plans with limited features, making them ideal for small businesses or startups. Monthly subscriptions generally range from $20 to $300+, with higher-tier plans providing more advanced options. Annual subscriptions often come with discounts of 10% to 20%. Some platforms also charge transaction fees per sale. Enterprise-level solutions may offer custom pricing based on specific business needs, and additional tools or integrations can incur extra charges.  There are also freemium models that let businesses try basic versions before committing to upgrades. When choosing a plan, it’s essential to consider all costs, including potential hidden fees and scalability. _Always check the vendor's website for accurate pricing information._ ### Which companies should buy online shopping cart software? Businesses that sell products or services online benefit from shopping cart software. Here’s a closer look at the types of businesses that should consider investing in it. - **E-commerce retailers:** Businesses running online stores need shopping cart software. From platforms like Amazon to small stores, whether they sell electronic goods or clothes use it to manage product listings, simplify the checkout process, and securely handle payments. - **Subscription-based businesses:** Companies offering recurring services or products, like streaming platforms (Netflix) or subscription box services, benefit from shopping cart features that support automated billing and subscription management. - **Food and beverage businesses:** Restaurants, cafes, and food delivery services use shopping carts for online ordering systems. - [Business-to-business (B2B)](https://www.g2.com/glossary/b2b-definition) **companies:** Businesses selling to other businesses like Grainger often require shopping cart features like bulk order processing, invoice generation, and custom pricing. ### What are the alternatives to shopping cart software? Alternatives that can replace this type of software, either partially or completely: - [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms): These are primarily B2C software but few vendors operate on B2B as well. E-commerce software acts as a one-stop solution for someone who wants to build a business online and is looking for a platform to start. Most of the e-commerce platforms come with an integrated shopping cart feature. Some of the leaders in this category, according to [G2’s Fall 2024 Grid Report](https://www.g2.com/reports/5257cd31-61ad-44c8-8d73-1c2d9f39e2c8/preview), include [Shopify](https://www.g2.com/products/shopify/reviews), [WooCommerce](https://www.g2.com/products/woocommerce/reviews), [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-commerce-for-b2c/reviews), and [Wix](https://www.g2.com/products/wix/reviews). ### Software related to shopping cart software Related solutions that can be used together with shopping carts include: - [Payment gateways](https://www.g2.com/categories/payment-gateways): Payment gateways act as a platform that allows customers to pay for the products or services they purchase from the e-commerce platform. Hence, it is essential to integrate a secure payment gateway into the shopping cart for seamless payment processing. It is possible to find a free shopping cart solution, but every payment gateway charges a transaction fee on each order they process.  - [E-commerce tools](https://www.g2.com/categories/e-commerce-tools)[:](https://www.g2.com/categories/e-commerce-tools) E-commerce software or tools are integrated with e-commerce platforms to make business processes more efficient and productive. These are functionality-based solutions that help in email automation, creating website widgets, data collection, and migration on the e-commerce platform. ### How to buy shopping cart software To select the best shopping cart software for your business, follow the steps below. #### Requirements gathering (RFI/RFP) It’s essential to pick the right online shopping cart for a business. Gathering individual requirements and comparing them with the features provided by the vendor makes the task easier. Some carts provide advanced features but impose restrictions as per different price packages. While others might be cheap but lack some of the basic features required to qualify as a good shopping cart. Requirements for shopping cart software selection vary by [company size](https://learn.g2.com/business-size). Small businesses typically have a limited budget and hence opt for specific functionalities like catalog management, abandonment cart saver, and online payment gateways. Mid—and large-size businesses would go for something that charges a premium but must be equipped with advanced features that support customization and integration with other tools like [Google Analytics](https://www.g2.com/products/google-analytics/reviews?source=search), [customer relationship management (CRM)](https://www.g2.com/categories/crm?source=search), point-of-sale, and marketing tools. #### Compare shopping cart software products The software demo is a crucial step before deciding which product to opt for. E-commerce websites must be compatible with the shopping cart to handle the traffic. The volume of business and website bandwidth are some of the metrics buyers should keep in mind before shortlisting vendors. Once that is done, each vendor should be given a chance to deploy their software, run a demo, and go through the purchasing process that the buyer would follow in a real shopping scenario. #### Selection of shopping cart software **Choose a selection team** Selecting a team consisting of experts from all the teams that will use the software is highly essential in the purchasing process. Typically, they should include team members or leads who will use the software, those in charge of the software budget, executives who will sign off on the software purchase, IT personnel responsible for implementation and maintenance of the software, and management who will oversee the entire process.  **Negotiation** The process of negotiation is important to decide and bring onboard the final vendor. It generally happens after an in-depth analysis and discussion on [requests for proposals (RFP)](https://www.g2.com/articles/rfp-request-for-proposal)/requests for information (RFIs) offered by multiple vendors. The final negotiation generally takes place between two selected vendors out of which one is selected based on the services, prices, and discounts offered on the deal.  **Final decision** The final decision should be taken after all the data and information related to the software from the vendor are analyzed properly. ### Implementation of shopping cart software #### How is the software implemented? Businesses can implement shopping cart software into their e-commerce website either during the start of their [business operations](https://learn.g2.com/business-operations) or they can switch from existing software vendors to another as per contract or business requirements.  #### Who is responsible for implementation? Implementation of this software is handled by a designated team that consists of project managers from vendors or technical experts from its partners, as well as an in-house technical team led by technical consultants and supported by the IT department.  #### What does the implementation process look like? The implementation process isn't always easy. Basic shopping cart software for small companies requires less effort to implement. However, mid- or large-sized enterprises seeking shopping cart software with advanced features would find it complicated and require technical expertise to implement. First, shopping cart software stores various data. If a business is switching from one vendor to another, it is essential to migrate the existing data, such as sales data, inventory data, and so on, to the new platform. This secures the data and minimizes the risk of data loss. Secondly, after the software is implemented, a demo test should be conducted to check its compatibility and performance with the company's other software. Any bugs or issues should be fixed quickly to ensure the system's smooth operation during a real buying scenario. Thirdly, users need to get accustomed to the new software before they start using it frequently. Different departments would require different modules of the software to learn. For instance, the sales team might use a different module than customer support or inventory. Proper training and guidance must be provided to the employees for ease of use. #### When should you implement the software? Prior planning and scheduling of the software's implementation are essential to avoid problems during go-live. It is also recommended to inform all the departments and stakeholders (vendor, partner, employees, customers, etc.) associated with the software for day-to-day operations. ### Shopping cart software trends - **Personalized shopping carts** : Increased competition forces companies to go beyond general configuration and optimize customers' buying experience by offering features like tailored product recommendations, targeted marketing, and customized checkout experience. Website builders and shopping cart software developers are more focused on developing tools that make customers feel more welcome and address specific needs. - **Voice search** : Voice search is getting increasingly popular for activities like ordering products, tracking packages, and finding product information. Businesses must optimize their product listings and descriptions for voice-based searches to stay competitive. - [Augmented reality (AR)](https://www.g2.com/glossary/augmented-reality-definition): The use of AR allows customers to preview products in their environment before purchasing. This feature enhances the shopping experience, making it more interactive and increasing conversion rates. - **Mobile shopping** : [Mobile commerce](https://www.g2.com/glossary/mobile-commerce-definition) is becoming a cornerstone of e-commerce, with many shopping cart platforms offering mobile-responsive pages by default to cater to the growing number of smartphone users. - [AI chatbots](https://www.g2.com/categories/ai-chatbots): These are valuable tools for providing round-the-clock customer support. They can handle common queries and guide customers through their shopping experience, improving satisfaction while reducing the need for human intervention.