Based on G2 reviews, Square Online (formerly Weebly)'s pricing is best suited for small business owners, freelancers, independent artists, and non-technical users who need an affordable, easy-to-launch web presence. The free tier appeals to hobbyists, students, and nonprofits with minimal budgets, as confirmed by multiple G2 reviewers across entertainment, education, and arts industries. The Starter and Pro tiers suit small businesses wanting a professional domain without heavy investment. The Business tier targets small retailers and service providers already using Square for payments, with G2 reviewers in retail and apparel highlighting the seamless Square payment integration as a key advantage. Mid-market users may find Square Online (formerly Weebly)'s customization options limiting.