11 years ago, I set up Shopware from scratch with little IT knowledge and without an agency, and since then I have grown with Shopware into a large company, including market leadership in our industry. While we initially needed hardly any functionalities, we can now meet the most diverse wishes and requirements of our B2C and B2B customers with Shopware - and still without an agency, we manage everything ourselves. We look forward to the next growth steps with Shopware. Review collected by and hosted on G2.com.

I don't really like that you need a variety of plugins from external providers, on which you depend to be compatible and continue to develop their system. That's why I was excited when, with version 6.7, a variety of functionalities were offered by Shopware itself and a new update system was introduced, allowing you to switch to the latest version much faster without too much testing. Review collected by and hosted on G2.com.

Drag & Drop for experience worlds / page builder, high flexibility & adaptability, large plugin ecosystem, marketing and content functions Review collected by and hosted on G2.com.

Too few standard features. Plugins only by subscription. High price. Cost-intensive maintenance. Always new functional problems (like with the update to 6.7, updates are only visible after manually clearing the cache). You cannot see the customers' shopping cart, etc. Review collected by and hosted on G2.com.

As a manufacturer of locking systems and security solutions, BURG currently uses Shopware 6.5 for the daily processing of online orders. We are currently in the planning phase for the update to version 6.7. Previously, we worked with Magento for several years. The switch to Shopware has proven to be very positive for us in many ways.

The user-friendliness has increased for us through the theme integration. The backend allows for simplicity in implementation, both in product setup and content management.

Since the transition, we have been able to achieve a significantly greater reach. Both the number of impressions and our ranking in search engines have noticeably improved. This development has directly positively impacted our visibility and performance.

We particularly appreciate the clear location in Germany and a dedicated contact person with Shopware. The personal exchange – especially at trade fairs – is a great added value for us and sets Shopware apart from other providers.

Another big plus is the extensive plugin pool. The available extensions, for example for shipping service providers like DHL or DPD, are practical, well-integrated, and significantly facilitate daily operations. The API allows for fairly easy integration of daily key figures into the company's existing reporting. Review collected by and hosted on G2.com.

The subscription model for plugins was initially somewhat unfamiliar to us, but it is overall well balanced by the range of features, regular updates, and support. In cases of issues with plugins that should actually be handled by the plugin developers, there were occasional communication problems with these developers. Review collected by and hosted on G2.com.

What I prefer about Shopware is its great flexibility and rich functionality, which allow for the creation of highly customized online stores tailored to various needs. I also appreciate its solid ecosystem, with numerous extensions and integrations, as well as its modern and intuitive interface for managing products, orders, and marketing. Review collected by and hosted on G2.com.

What I dislike about Shopware is that its usability can be complex for beginners in e-commerce, and some advanced features often require paid extensions, which can increase the total cost of the store. Review collected by and hosted on G2.com.

What we particularly appreciate about Shopware 6 is the clear structure and modular design of the platform. These features offer us great flexibility to make individual customizations. The integration of plugins is very simple, with many extensions specifically tailored to the needs of the German market, such as regarding GDPR, legal texts, or payment providers. Particularly noteworthy is the user-friendliness in the backend: the navigation is clearly structured, and the drag-and-drop editor makes it easy for us to efficiently create and manage products, landing pages, and orders. Review collected by and hosted on G2.com.

Occasionally, Shopware's marketing is ahead of development, so new features are not fully mature at the beginning. However, these minor flaws are usually quickly fixed through updates. Another point of criticism is that some basic functions are only offered as paid plugins. Additionally, updates in more complex setups with numerous extensions mean increased effort. Review collected by and hosted on G2.com.

I appreciate the functionality of Shopware, especially with the B2B suite that we used to manage our customers. This suite was particularly valuable in our old environment as it allowed for specific customizations that were crucial for our business operations. Even though the suite is no longer available in the new plans, I found the already existing features to be useful. I find that Shopware offers a very good shop system in the B2C area. Additionally, our team had no issues with the installation of Shopware, as an agency, Daimler Medien, took over the process for us, making everything seamless and trouble-free. Despite the changes, I also see potential for Shopware in the B2B area and am confident that the new developments will continue to offer good added value. Review collected by and hosted on G2.com.

I am disappointed that the b-to-b suite from Shopware has been discontinued. This suite was very valuable to us as we used it to manage our customers. In the old Shopware environment, we had made customizations that are now unusable due to Shopware's changed plans. Now we have to redevelop the whole thing, which is frustrating. Additionally, I don't really use Shopware extensively because our Mercedes Benz original parts business is very specialized and there are no features that I would say should be implemented better in another technology. Review collected by and hosted on G2.com.

The UI is neat and clean, and it’s super smooth to use. It makes me feel like I’m working with a really good application. Review collected by and hosted on G2.com.

The support and community are limited, and it’s difficult to find information or have discussions. Review collected by and hosted on G2.com.

extensive features, flexible customizations - extensive plugin offerings - integration with interfaces and ERP systems - individual design via themes and/or custom adjustments - great support! - very good documentation, partly with videos - quick familiarization with basic functions, easy operation also multilingual - many B2B functions - individually adjustable workflows Review collected by and hosted on G2.com.

Operation has many cross-connections that are not immediately recognized - large-scale design requires a lot of scrolling, jump navigation with the keyboard is partially not possible - complex functions and dependencies require a lot of familiarization time - export cannot be limited to categories Review collected by and hosted on G2.com.

Shopware impresses with its enormous flexibility and user-friendliness. The system can be used for both smaller shops and complex enterprise solutions. I particularly appreciate the intuitive user interface, the modular structure, and the many integrations and plugins that fit seamlessly. The open API architecture also allows for limitless customizations. Review collected by and hosted on G2.com.

So far, I have hardly any criticisms. Minor details, such as occasionally longer loading times in the backend with very large catalogs, could be optimized – but compared to the advantages, this is absolutely bearable. Review collected by and hosted on G2.com.

I like the interface and the view that I get about the products. It helps me buy what I need very frequently without being complicated. The process of signing up with my Google ID was quite easy, and the setup process was smooth. I appreciate the ease of setting up Shopware. Review collected by and hosted on G2.com.

I dislike that it takes time to load when I open Shopware on my phone after cleaning it, which wastes usable time for me. Review collected by and hosted on G2.com.