11 years ago, I set up Shopware from scratch with little IT knowledge and without an agency, and since then I have grown with Shopware into a large company, including market leadership in our industry. While we initially needed hardly any functionalities, we can now meet the most diverse wishes and requirements of our B2C and B2B customers with Shopware - and still without an agency, we manage everything ourselves. We look forward to the next growth steps with Shopware. Review collected by and hosted on G2.com.

I don't really like that you need a variety of plugins from external providers, on which you depend to be compatible and continue to develop their system. That's why I was excited when, with version 6.7, a variety of functionalities were offered by Shopware itself and a new update system was introduced, allowing you to switch to the latest version much faster without too much testing. Review collected by and hosted on G2.com.

Drag & Drop for experience worlds / page builder, high flexibility & adaptability, large plugin ecosystem, marketing and content functions Review collected by and hosted on G2.com.

Too few standard features. Plugins only by subscription. High price. Cost-intensive maintenance. Always new functional problems (like with the update to 6.7, updates are only visible after manually clearing the cache). You cannot see the customers' shopping cart, etc. Review collected by and hosted on G2.com.

What we particularly appreciate about Shopware 6 is the clear structure and modular design of the platform. These features offer us great flexibility to make individual customizations. The integration of plugins is very simple, with many extensions specifically tailored to the needs of the German market, such as regarding GDPR, legal texts, or payment providers. Particularly noteworthy is the user-friendliness in the backend: the navigation is clearly structured, and the drag-and-drop editor makes it easy for us to efficiently create and manage products, landing pages, and orders. Review collected by and hosted on G2.com.

Occasionally, Shopware's marketing is ahead of development, so new features are not fully mature at the beginning. However, these minor flaws are usually quickly fixed through updates. Another point of criticism is that some basic functions are only offered as paid plugins. Additionally, updates in more complex setups with numerous extensions mean increased effort. Review collected by and hosted on G2.com.

I appreciate the functionality of Shopware, especially with the B2B suite that we used to manage our customers. This suite was particularly valuable in our old environment as it allowed for specific customizations that were crucial for our business operations. Even though the suite is no longer available in the new plans, I found the already existing features to be useful. I find that Shopware offers a very good shop system in the B2C area. Additionally, our team had no issues with the installation of Shopware, as an agency, Daimler Medien, took over the process for us, making everything seamless and trouble-free. Despite the changes, I also see potential for Shopware in the B2B area and am confident that the new developments will continue to offer good added value. Review collected by and hosted on G2.com.

I am disappointed that the b-to-b suite from Shopware has been discontinued. This suite was very valuable to us as we used it to manage our customers. In the old Shopware environment, we had made customizations that are now unusable due to Shopware's changed plans. Now we have to redevelop the whole thing, which is frustrating. Additionally, I don't really use Shopware extensively because our Mercedes Benz original parts business is very specialized and there are no features that I would say should be implemented better in another technology. Review collected by and hosted on G2.com.

Shopware impresses with its enormous flexibility and user-friendliness. The system can be used for both smaller shops and complex enterprise solutions. I particularly appreciate the intuitive user interface, the modular structure, as well as the many integrations and plugins that integrate seamlessly. The open API architecture also allows for individual customizations without limits. Review collected by and hosted on G2.com.

So far, I have hardly any points of criticism. Smaller details, such as occasionally longer loading times in the backend with very large catalogs, could be optimized – but compared to the advantages, this is absolutely tolerable. Review collected by and hosted on G2.com.

Shopware can be perfectly adapted to your own needs with the help of custom or purchased themes and plugins. The system is continuously developed with the latest technologies and has a large community in Germany. In addition, Shopware always strives to be a pioneer in e-commerce and offers suitable solutions for both shop owners and end customers.

I find Shopware to be very intuitive and user-friendly, even for experienced users. The backend navigation is clear, and the drag-and-drop editor makes it easy to create and manage products, landing pages, and orders efficiently. Implementing Shopware was very fast for me—often possible within just a few hours. There is a wide range of ready-made plugins, and many features are already included in the standard version. This allowed me to launch and further develop professional online shops without extensive technical overhead.

I also appreciate the reliable and competent customer support, especially when working with experienced Shopware agencies. Support from third-party providers has also been good to very good in my experience. I use Shopware daily to manage products, process orders, and analyze customer data. The system is an integral part of my day-to-day business, both for B2C and B2B, and it works well for companies of all sizes.

Shopware offers a wide range of features, both in the standard version and through numerous plugins. I particularly value the marketing tools, analytics, voucher and discount functions, and flexible product management. The system is highly customizable and can be extended with additional modules as needed. Integrating Shopware with other systems has generally been straightforward for me. There are many interfaces to common ERP and accounting systems, as well as to marketplaces and payment providers. The open architecture and API-based ecosystem of Shopware 6 make it easy to connect third-party solutions and build a tailored system landscape. Review collected by and hosted on G2.com.

Sometimes, Shopware’s marketing is faster than its development. As a result, features may lack the final polish needed for productive use. However, this is usually addressed with the corresponding updates.

Some basic features are only available as paid plugins, which I find a bit frustrating. While the system is very flexible, more advanced customizations often require additional development effort or technical knowledge.

Although the usability is generally very good, some areas—especially for more complex requirements—can be less intuitive and may require some training or experience. Updates can sometimes be challenging, as they often require significant adjustments, especially when many plugins are involved. Additionally, the cost structure for the more advanced versions can be a hurdle for smaller companies. Review collected by and hosted on G2.com.

Shopware 6 stands out for its high flexibility and modern architecture. As the foundation for our SaaS solution in the pharmacy and healthcare sector, it enables us to manage multiple tenants efficiently. The clear API-first approach and headless capabilities were key to seamlessly integrating with Microsoft Dynamics 365 Business Central. The Rule Builder is particularly helpful, allowing us to easily implement custom business logic. The CMS ("Experience Worlds") is also intuitive and offers great freedom in frontend design.

A major advantage compared to other systems is the ease of customization: we can flexibly implement specific requirements of the pharmacy and healthcare market – such as legal compliance, custom checkout processes, or multi-tier pricing structures. This level of adaptability is essential for operating in such a highly regulated environment. Review collected by and hosted on G2.com.

The plugin ecosystem is smaller compared to other platforms (e.g. Shopify), especially when it comes to B2B-specific extensions. Some updates can cause incompatibilities with existing plugins, which adds extra testing effort in productive multi-tenant setups. However, in our case, the high degree of customizability more than compensates for this limitation. Review collected by and hosted on G2.com.

What I like most about Shopware is its flexibility and ease of use. The platform can be tailored to fit individual business needs, whether through custom extensions or the wide range of available plugins. I especially appreciate the modern and intuitive interface, which makes it easy to work productively even without deep technical knowledge.

Another strong point is the active community and excellent documentation, which provide quick solutions and inspiration. Shopware is also highly scalable, making it suitable for both small shops and large, complex e-commerce projects. Overall, it combines technical reliability, adaptability, and user-friendliness in a very effective way. Review collected by and hosted on G2.com.

One of the downsides of Shopware is that while it offers great flexibility, some advanced customizations can require significant technical expertise. This means smaller teams without dedicated developers might find certain adjustments more difficult or time-consuming.

Additionally, the ecosystem of plugins and extensions, although extensive, can vary in quality, and ensuring compatibility between different modules sometimes adds extra effort. Updates and upgrades can also require careful testing to avoid conflicts.

Overall, the challenges are mostly related to complexity at scale, but they are manageable with proper planning and resources. Review collected by and hosted on G2.com.

We have been using Shopware for over ten years and are still satisfied with the platform. We particularly like the ability to individually expand our shop and adapt it to our needs with the help of the comprehensive plugin offerings – all without much effort via the plugin store. The user-friendly management in the backend also makes our daily work easier. Review collected by and hosted on G2.com.

The updates are partially tedious, especially with more complex setups with many extensions. Review collected by and hosted on G2.com.

We have been using Shopware for some time now and are thoroughly impressed with the user-friendliness and well-thought-out structure of the platform. The interface is clearly and modernly designed, allowing users without deep technical knowledge to work quickly and efficiently with it. Particularly noteworthy is the intuitive backend, which enables easy management of products, orders, and content.

Another major advantage is the straightforward integration with existing systems and extensions. Thanks to the well-documented API and a wide selection of plugins, Shopware can be seamlessly integrated into almost any system landscape - whether ERP, payment providers, or inventory management. The installation runs smoothly, and many processes can be automated, saving a tremendous amount of time in everyday life. Review collected by and hosted on G2.com.

Even though the user interface of Shopware is designed to be very intuitive, the extensive range of features, especially in the higher editions, can initially seem a bit overwhelming for newcomers. There are many settings, modules, and configuration options that require some time to get familiar with at first. However, this point quickly becomes less significant, as Shopware offers very good documentation and an active community that provides quick assistance with questions. With a bit of patience and curiosity, one can navigate it well – and benefit in the long term from the system's enormous flexibility. Review collected by and hosted on G2.com.