# Best Lead Scoring Software - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close. Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as [lead capture](https://www.g2.com/categories/lead-capture), [landing page builders](https://www.g2.com/categories/landing-page-builders), or [CRM](https://www.g2.com/categories/crm). To qualify for inclusion in the Lead Scoring category, a solution must: - Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe) - Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue - Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue - Integrate with sales and marketing software solutions, as well as advanced [analytics](https://www.g2.com/categories/analytics) or [lead intelligence](https://www.g2.com/categories/lead-intelligence) - Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.) ## Category Overview **Total Products under this Category:** 108 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 68,600+ Authentic Reviews - 108+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Lead Scoring Software At A Glance - **Leader:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - **Highest Performer:** [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - **Easiest to Use:** [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) - **Top Trending:** [Actively AI](https://www.g2.com/products/actively-ai/reviews) - **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) --- **Sponsored** ### Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=495&secure%5Bdisplayable_resource_id%5D=2183&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=497&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15192&secure%5Bresource_id%5D=495&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-scoring%3Fpage%3D2&secure%5Btoken%5D=77ecddc1ee845b47e4aa63ddd82c0e7fc772a943441dfa33cb09829f8fbc7876&secure%5Burl%5D=https%3A%2F%2Fmetadata.io%2Fone%2F%3Futm_source%3DG2%26utm_medium%3Dother%26utm_term%3Dother%26utm_campaign%3DG2%26utm_content%3Ddemo%26utm_type%3Dother&secure%5Burl_type%5D=book_demo) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [PX](https://www.g2.com/products/px/reviews) The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results **Average Rating:** 3.8/5.0 **Total Reviews:** 18 **User Satisfaction Scores:** - **Analysis:** 4.2/10 (Category avg: 8.3/10) - **Conversion Viability:** 4.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 5.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [PX](https://www.g2.com/sellers/px) - **Year Founded:** 2010 - **HQ Location:** New York, New York - **Twitter:** @pxplatform (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10123259 (138 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Small-Business, 26% Mid-Market ### 2. [Leadspace](https://www.g2.com/products/leadspace/reviews) When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion. **Average Rating:** 4.3/5.0 **Total Reviews:** 109 **User Satisfaction Scores:** - **Analysis:** 8.6/10 (Category avg: 8.3/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Leadspace](https://www.g2.com/sellers/leadspace) - **Year Founded:** 2010 - **HQ Location:** San Francisco, California - **Twitter:** @Leadspace (2,363 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1493652/ (79 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Operations Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 45% Enterprise ### 3. [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews) Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 236 **User Satisfaction Scores:** - **Analysis:** 7.9/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.7/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,251 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Reviewer Demographics:** - **Who Uses This:** CEO, Director - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 72% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Features (9 reviews) - Ease of Use (8 reviews) - Chat Features (5 reviews) - Integrations (5 reviews) - Customer Support (4 reviews) **Cons:** - Learning Curve (3 reviews) - Complexity (2 reviews) - Excessive Notifications (2 reviews) - Limited Customization (2 reviews) - Notification Issues (2 reviews) ### 4. [CloudLead](https://www.g2.com/products/cloudlead/reviews) CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes. **Average Rating:** 4.7/5.0 **Total Reviews:** 41 **User Satisfaction Scores:** - **Analysis:** 10.0/10 (Category avg: 8.3/10) - **Conversion Viability:** 8.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [CloudLead.co](https://www.g2.com/sellers/cloudlead-co) - **Year Founded:** 2015 - **HQ Location:** San Mateo, California - **Twitter:** @CloudLeadCo (981 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9310106/ (53 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 68% Small-Business, 22% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - Time-saving (1 reviews) ### 5. [Forwrd](https://www.g2.com/products/forwrd/reviews) Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers. ✅ No more manual updates to your scoring method as your marketing evolves. ✅ Your model gets smarter every day by learning from fresh data. ✅ Accurate scoring means focusing on your AAA leads. ✅ Connect your CRM, HubSpot, product analytics, ticketing system, and more! ✅ No need for analysts or data teams. There's a reason B2B SaaS leaders like Jasper.ai, AppsFlyer, and WalkMe use Forwrd to focus on their best leads, MQLs, PQLs, SQLs, and customers. – "4X more PQLs", PowToon – "48% more opportunities", AppsFlyer – "21% more qualified pipeline", Totango – "31% better retention", WalkMe **Average Rating:** 4.8/5.0 **Total Reviews:** 32 **User Satisfaction Scores:** - **Analysis:** 9.4/10 (Category avg: 8.3/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Forwrd](https://www.g2.com/sellers/forwrd) - **Year Founded:** 2021 - **HQ Location:** Tel Aviv-Yafo, IL - **LinkedIn® Page:** https://www.linkedin.com/company/74519590 (4 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 66% Mid-Market, 16% Small-Business #### Pros & Cons **Pros:** - Ease of Use (6 reviews) - Machine Learning (6 reviews) - Features (5 reviews) - Intuitive (4 reviews) - Automation (3 reviews) **Cons:** - Learning Difficulty (1 reviews) ### 6. [Salespanel](https://www.g2.com/products/salespanel/reviews) Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software for B2B businesses. In the cookieless tracking era, our product helps businesses identify prospects with buying intent, track entire customer journeys, and plug data into their sales and marketing systems.
 Identify target accounts, track customer journeys across multiple touchpoints, and forward prospects with high lead scores to your sales teams.
 Schedule a demo or start your 14-day free trial today! **Average Rating:** 4.5/5.0 **Total Reviews:** 30 **User Satisfaction Scores:** - **Analysis:** 8.3/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Salespanel](https://www.g2.com/sellers/salespanel) - **Year Founded:** 2018 - **HQ Location:** Pune, IN - **Twitter:** @salespanel (149 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/14453369 (7 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 83% Small-Business, 13% Mid-Market #### Pros & Cons **Pros:** - Easy Integration (3 reviews) - Automation (2 reviews) - Automation Efficiency (2 reviews) - Customer Engagement (2 reviews) - Efficiency (2 reviews) **Cons:** - Complex Reporting (1 reviews) - Data Accuracy (1 reviews) - Difficult Reporting (1 reviews) - Expensive (1 reviews) - Landing Page Issues (1 reviews) ### 7. [Workbooks](https://www.g2.com/products/workbooks/reviews) Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joins up your entire business with a single cloud-based CRM solution and lowers the cost and risk of your CRM project with co-funded implementation. And with software and services from a single supplier, you can get a made-to-measure CRM, for an off-the-shelf price. **Average Rating:** 4.2/5.0 **Total Reviews:** 535 **User Satisfaction Scores:** - **Analysis:** 7.5/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.9/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Workbooks](https://www.g2.com/sellers/workbooks) - **Company Website:** https://www.Workbooks.com - **Year Founded:** 2009 - **HQ Location:** Reading, Berkshire - **Twitter:** @Workbooks (2,724 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/225937/ (71 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Managing Director, Director - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 61% Small-Business, 33% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (16 reviews) - Reporting (8 reviews) - Customer Support (7 reviews) - Customization (7 reviews) - Feature Richness (7 reviews) **Cons:** - Learning Curve (8 reviews) - Limitations (6 reviews) - Limited Features (5 reviews) - Complex Features (4 reviews) - Limited Customization (4 reviews) ### 8. [Ortto](https://www.g2.com/products/ortto/reviews) Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 608 **User Satisfaction Scores:** - **Analysis:** 8.3/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.9/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.6/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Ortto](https://www.g2.com/sellers/ortto) - **Company Website:** https://ortto.com/ - **Year Founded:** 2015 - **HQ Location:** Sydney, Australia - **Twitter:** @ortto (182 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ortto (39 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 27% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (32 reviews) - Customer Support (26 reviews) - Intuitive (24 reviews) - Features (22 reviews) - Integrations (20 reviews) **Cons:** - Expensive (13 reviews) - Learning Curve (12 reviews) - Limited Features (12 reviews) - Limited Customization (10 reviews) - Steep Learning Curve (10 reviews) ### 9. [Sparklane](https://www.g2.com/products/sparklane/reviews) Sparklane unlocks lead Generation thanks to AI. Sparklane helps you all along your prospection journey while: - Identifying, mapping and recommending the best accounts to engage based on Business Signals scored by AI - Providing the full professional contact information about your prospects (Cell phone and email) - Engaging the right account at the right time with intelligent and hyper-contextualized email sequences Why Sparklane ? - The only prospection solution fully integrated of the market - Access the best company and contact information datalake in Europe - Over 3 million business signals received and analysed each year - Fast and intuitive onboarding - Benefit from cross-country coverage: France, United Kingdom, Belgium, Germany, Spain, Holland, Italy - 100% GDPR compliant **Average Rating:** 4.1/5.0 **Total Reviews:** 12 **User Satisfaction Scores:** - **Analysis:** 7.7/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Sparklane](https://www.g2.com/sellers/sparklane) - **Year Founded:** 2009 - **HQ Location:** Paris, France - **Twitter:** @Sparklane_fr (4,466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1538384 (9 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 10. [BreadcrumbsIO](https://www.g2.com/products/breadcrumbsio/reviews) Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you already have in your database. Breadcrumbs aggregates a multitude of contact data (like demographics and activity) and pinpoints the exact moment when contacts are ready to buy, upsell, or churn - allowing you to target the right people for the right offer at the right time. **Average Rating:** 4.3/5.0 **Total Reviews:** 22 **User Satisfaction Scores:** - **Analysis:** 9.6/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [BreadcrumbsIO](https://www.g2.com/sellers/breadcrumbsio) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **Twitter:** @BreadcrumbsIO (270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/breadcrumbsio/ (5 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Small-Business, 35% Mid-Market ### 11. [Valasys AI](https://www.g2.com/products/valasys-ai/reviews) VAIS (Valasys AI Score) - The Complete B2B Sales Intelligence & Lead Generation Platform VAIS is the only AI-powered sales intelligence platform that combines predictive analytics with natural language processing to deliver actionable insights across your entire buyer journey - from prospecting to campaign execution. Key Features -VAIS & Intent Scoring: AI-powered metrics identify ideal buyers and gauge interest levels -Account-Based Marketing: Builds targeted ABM campaigns with automated ideal-buyer profiling -Personalized Outreach: Aligns messaging by topic relevance, tracks intent signals, and uses look-alike modeling to replicate top accounts -Ideal Buyer Profiling (Valasys AI Score) Identify and prioritize your most promising buyers using the proprietary Valasys AI Score (VAIS), which evaluates buyer fit based on firmographic, technographic, and behavioral signals. User Benefits From sales and marketing to business development, teams rely on Valasys AI to simplify prospecting, strengthen targeting, and make data-driven decisions that drive measurable growth. With 95% data accuracy sourced from 200+ verified databases, Valasys AI offers unmatched reliability. Unlike traditional data providers, VAIS delivers comprehensive campaign management capabilities. Access 1.1M+ verified decision makers with direct dials and emails, build and verify your ABM lists using predictive analytics, and automate lead-gen campaigns with on-time delivery. Our platform enriches existing data, personalizes outreach messaging, and integrates seamlessly as a Data Management Platform for programmatic targeting. By analyzing data from 45,000+ products and 10,000+ decision-makers, Valasys AI transforms raw data into actionable insights that fuel account-based marketing (ABM) and pipeline acceleration. Its look-alike modeling and AI-driven ABM strategies help teams replicate their best customers, ensuring every campaign targets the right audience. **Average Rating:** 4.9/5.0 **Total Reviews:** 44 **Seller Details:** - **Seller:** [Valasys Media](https://www.g2.com/sellers/valasys-media) - **Year Founded:** 2014 - **HQ Location:** Jersey City, US - **LinkedIn® Page:** https://www.linkedin.com/company/valasys-media (118 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO - **Top Industries:** Computer Software - **Company Size:** 39% Mid-Market, 27% Small-Business #### Pros & Cons **Pros:** - Data Accuracy (38 reviews) - Time-saving (38 reviews) - Ease of Use (37 reviews) - Lead Generation (34 reviews) - Decision Making (33 reviews) **Cons:** - Learning Curve (13 reviews) - Learning Difficulty (13 reviews) - Limited Customization (11 reviews) - Slow Loading (10 reviews) - Slow Performance (10 reviews) ### 12. [DataFox](https://www.g2.com/products/datafox/reviews) DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market. **Average Rating:** 4.3/5.0 **Total Reviews:** 75 **User Satisfaction Scores:** - **Analysis:** 8.3/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle (827,310 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®) - **Ownership:** NYSE:ORCL **Reviewer Demographics:** - **Who Uses This:** Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 67% Mid-Market, 24% Small-Business #### Pros & Cons **Pros:** - Accurate Data (1 reviews) - Automation (1 reviews) - Data Accuracy (1 reviews) - Helpful (1 reviews) - Insights Value (1 reviews) **Cons:** - Expensive (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Steep Learning Curve (1 reviews) ### 13. [Digioh](https://www.g2.com/products/digioh-digioh/reviews) Digioh is the identity-powered personalization platform that helps ecommerce brands turn more traffic into revenue. By uniting owned identification, quizzes, pop-ups, and onsite personalization in one connected platform, Digioh helps brands recognize more shoppers, personalize every visit, and convert more of the traffic they already have. Over 3,000+ brands — from fast-growing Shopify stores like Knix, Andie, IGK Hair, Pvolve, and Bonafide to enterprise leaders like GoPro, Sonos, and Dollar Shave Club — use Digioh to identify 5x more visitors, convert 3x more traffic, and grow Email & SMS lists 3x faster. Digioh was built for marketers who want personalization that actually works — without the limitations of cookie-based tracking, fragmented tools, or paywalls that penalize growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 40 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Digioh](https://www.g2.com/sellers/digioh) - **Year Founded:** 2008 - **HQ Location:** San Francisco, California - **Twitter:** @Digioh (888 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9966927/ (45 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Consumer Goods, Retail - **Company Size:** 55% Mid-Market, 35% Small-Business #### Pros & Cons **Pros:** - Customer Support (3 reviews) - Ease of Use (3 reviews) - Helpful (3 reviews) - Customizability (2 reviews) - Customization (2 reviews) **Cons:** - Complexity (2 reviews) - Clunky Design (1 reviews) - Complex Automation (1 reviews) - Complex Features (1 reviews) - Learning Curve (1 reviews) ### 14. [Convertr](https://www.g2.com/products/convertr/reviews) Convertr is the enterprise data integrity layer that ensures clean, compliant and complete data flows across systems and teams to support AI-readiness. Global leaders like Microsoft, Oracle, Amazon, Stripe and HP use Convertr to improve data quality, accelerate operations and gain full transparency across their lead and data supply chains. Connect internal and external tools to ensure clean, compliant and complete data that gives marketers greater visibility and control over processes so they can run higher quality campaigns, more efficiently. - Connect Convertr to your lead channels through API or data imports - Automate data processing to validate and standardise each lead to match your requirements - Integrate with your platforms or select protected CSV files to securely deliver leads - Improve reporting with Convertr analytics or through clean, consistent data sets across your tech stack - Enable your teams with globally compliant data processes, powered by lead fingerprinting, audit trails and user-level access controls **Average Rating:** 4.6/5.0 **Total Reviews:** 17 **User Satisfaction Scores:** - **Analysis:** 8.8/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.9/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Convertr](https://www.g2.com/sellers/convertr) - **Company Website:** https://www.convertr.io/ - **Year Founded:** 2011 - **HQ Location:** London, England, United Kingdom - **Twitter:** @convertr_io (795 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2885581 (68 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 44% Enterprise, 39% Mid-Market #### Pros & Cons **Pros:** - Data Quality (2 reviews) - Lead Management (2 reviews) - Accuracy of Information (1 reviews) - Accurate Data (1 reviews) - Automation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Overwhelming Experience (1 reviews) - Steep Learning Curve (1 reviews) ### 15. [Koncert](https://www.g2.com/products/koncert/reviews) Koncert is a B2B Sales Engagement platform designed to enhance the efficiency and effectiveness of sales teams through advanced dialer technology. With over 15 years of experience in the industry, Koncert leverages artificial intelligence to facilitate more meaningful conversations and build robust sales pipelines. The platform automates the traditionally manual process of dialing prospects, allowing users to connect with live prospects more efficiently and significantly increase their conversation rates. Targeted primarily at sales professionals and organizations looking to optimize their outreach efforts, Koncert offers a suite of dialer options tailored to various sales workflows. These include the Multi-line AI Parallel Dialer, Single-line AI Flow Dialer, Agent-Assisted Dialer, and Click-to-Call Dialer. Each option integrates seamlessly with leading Customer Relationship Management (CRM) systems, ensuring that sales teams can streamline their processes without disrupting their existing workflows. This adaptability makes Koncert an ideal solution for businesses of all sizes seeking to enhance their sales engagement strategies. The key features of Koncert's dialer technology include automation capabilities that enable sales teams to connect with prospects at an unprecedented scale. By automating the dialing process, sales representatives can focus on engaging with prospects rather than spending time on manual dialing. This not only increases the number of conversations but also optimizes productivity, allowing teams to allocate their time and resources more effectively. The platform also includes AI PitchLab, which trains representatives in real time with AI-powered feedback on tone, pacing, and talk-to-listen ratios, turning every call into a coaching opportunity. Additionally, Koncert offers Waterfall Data Enrichment, which automates prospect list clean-up and boosts connect rates with accurate, enriched data from multiple sources. This feature enhances the quality of leads that sales teams engage with, further improving the likelihood of successful conversions. The platform also provides valuable insights for coaching and training purposes, enabling sales managers to refine their strategies and improve overall team performance. Koncert's AI-driven auto dialer and cadence platform stand out in the B2B sales tools market by offering a comprehensive solution that enhances both conversation rates and pipeline development. The ability to customize dialing strategies based on specific sales workflows ensures that organizations can implement a solution that meets their unique needs. By empowering sales teams to engage more effectively with prospects, Koncert plays a crucial role in driving business growth and achieving sales objectives. **Average Rating:** 4.6/5.0 **Total Reviews:** 387 **User Satisfaction Scores:** - **Analysis:** 10.0/10 (Category avg: 8.3/10) - **Conversion Viability:** 10.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Koncert](https://www.g2.com/sellers/koncert) - **Company Website:** https://www.koncert.com/ - **Year Founded:** 2004 - **HQ Location:** Windham, NH - **Twitter:** @koncert (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2590826/ (51 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Sales Development Representative, SDR - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Mid-Market, 35% Small-Business #### Pros & Cons **Pros:** - Time-saving (56 reviews) - Efficiency (46 reviews) - Lead Generation (39 reviews) - Ease of Use (32 reviews) - Automation (31 reviews) **Cons:** - Call Issues (35 reviews) - Dialer Issues (28 reviews) - Slow Loading (12 reviews) - Software Bugs (12 reviews) - Delays (11 reviews) ### 16. [Outfunnel](https://www.g2.com/products/outfunnel/reviews) Outfunnel unites your sales and marketing data and prioritizes your leads. All marketing engagement (email opens, web visits, form fills, etc.) gets recorded in your CRM. Sales can identify the hottest leads and sell smarter. Keep sales & marketing contacts in sync 24/7. Find your best opportunities with Lead Scoring and Web Visitor Tracking. Works with Pipedrive, Copper, HubSpot, Salesforce and popular marketing tools like Mailchimp, ActiveCampaign, Facebook Lead Ads, Wix, Calendly, etc. **Average Rating:** 4.4/5.0 **Total Reviews:** 8 **User Satisfaction Scores:** - **Analysis:** 7.5/10 (Category avg: 8.3/10) - **Conversion Viability:** 10.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Outfunnel](https://www.g2.com/sellers/outfunnel) - **Year Founded:** 2018 - **HQ Location:** Tallinn, Harjumaa - **Twitter:** @outfunnel (361 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/outfunnel (12 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 88% Small-Business, 13% Mid-Market #### Pros & Cons **Pros:** - Easy Integrations (3 reviews) - Integrations (3 reviews) - Easy Setup (2 reviews) - Connection (1 reviews) - CRM Integration (1 reviews) **Cons:** - Dashboard Issues (1 reviews) - Difficult Reporting (1 reviews) - Filtering Issues (1 reviews) - Inadequate Reporting (1 reviews) - Limited Features (1 reviews) ### 17. [PhantomBuster](https://www.g2.com/products/phantombuster/reviews) PhantomBuster opens a new era of lead generation. PhantomBuster is a technology company that has been disrupting data scraping and automation on the web since 2016. We offer lead generation solutions in the form of Phantoms to help you generate leads from all major networks & websites. With PhantomBuster, you can: • Scrape data from LinkedIn, Sales Navigator, Twitter, Instagram, Google Maps, and more • Automate actions to interact with your prospects • Enrich your CRM with clean data 24/7 • Build advanced workflows without writing a line of code Learn more over on https://phantombuster.com/ **Average Rating:** 4.4/5.0 **Total Reviews:** 137 **User Satisfaction Scores:** - **Analysis:** 9.2/10 (Category avg: 8.3/10) - **Conversion Viability:** 9.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Phantombuster](https://www.g2.com/sellers/phantombuster) - **Year Founded:** 2015 - **HQ Location:** Paris, France - **Twitter:** @officialpbuster (1,383 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/phantombuster-official/ (75 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 73% Small-Business, 24% Mid-Market #### Pros & Cons **Pros:** - Automation (44 reviews) - Ease of Use (42 reviews) - Features (20 reviews) - LinkedIn Integration (18 reviews) - Easy Setup (14 reviews) **Cons:** - Learning Curve (15 reviews) - Pricing Issues (11 reviews) - Poor Customer Support (10 reviews) - Complex Setup (7 reviews) - Expensive (6 reviews) ### 18. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,034 **User Satisfaction Scores:** - **Analysis:** 8.3/10 (Category avg: 8.3/10) - **Conversion Viability:** 7.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Customer Support (27 reviews) - Helpful (27 reviews) - Team Helpfulness (18 reviews) - Business Growth (16 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### 19. [Pecan](https://www.g2.com/products/pecan/reviews) Pecan AI is a predictive analytics platform that helps business teams understand what’s likely to happen next, while there is still time to act. With Pecan’s Predictive AI Agent, teams can turn business questions into reliable predictions for use cases like customer churn, demand forecasting, and lifetime value, without relying on long, complex data science projects. The platform automatically handles data preparation, feature engineering, modeling, validation, and delivery, and provides transparent, explainable predictions that integrate into tools like Salesforce, HubSpot, Snowflake, and BI systems to drive real business outcomes. **Average Rating:** 4.7/5.0 **Total Reviews:** 35 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Pecan.ai](https://www.g2.com/sellers/pecan-ai) - **Company Website:** https://www.pecan.ai - **Year Founded:** 2018 - **HQ Location:** US, Israel - **Twitter:** @pecan_ai (1,141 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/pecan-ai/ (83 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Retail - **Company Size:** 53% Mid-Market, 21% Enterprise #### Pros & Cons **Pros:** - Ease of Use (25 reviews) - Customer Support (18 reviews) - Speed (15 reviews) - Problem Solving (13 reviews) - Implementation Ease (11 reviews) **Cons:** - Learning Difficulty (9 reviews) - Limitations (8 reviews) - Limited Features (8 reviews) - Learning Curve (7 reviews) - Limited Customization (5 reviews) ### 20. [Keap](https://www.g2.com/products/thryv-keap/reviews) Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing. **Average Rating:** 3.9/5.0 **Total Reviews:** 21 **User Satisfaction Scores:** - **Analysis:** 10.0/10 (Category avg: 8.3/10) - **Conversion Viability:** 10.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv (8,437 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,905 employees on LinkedIn®) - **Ownership:** NASDAQ: THRY **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Professional Training & Coaching - **Company Size:** 86% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Automation (8 reviews) - Automation Features (8 reviews) - Ease of Use (7 reviews) - Automation Efficiency (5 reviews) - Automation Focus (5 reviews) **Cons:** - Complexity (3 reviews) - Expensive (3 reviews) - Lack of Flexibility (3 reviews) - Learning Curve (3 reviews) - Limitations (3 reviews) ### 21. [Activation Studio](https://www.g2.com/products/activation-studio/reviews) Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) \>Improved workflow and time to market \>Drag & drop segmentation \>Segment customer data without writing SQL Effective lead management (Score Designer) \>Lead scoring solution for SFMC \>Identify the interests, needs and intent of your leads \>Inbound lead qualification Realtime engagement tracking (Interaction Designer) \>Include website tracking in SFMC \>Leverage digital activity customer or lead \>Quick and easy setup lightweight CDP **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Analysis:** 10.0/10 (Category avg: 8.3/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Harvest Tech Labs](https://www.g2.com/sellers/harvest-tech-labs) - **Year Founded:** 2019 - **HQ Location:** Groningen, NL - **LinkedIn® Page:** https://www.linkedin.com/company/harvest-labs/ (2 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Small-Business, 33% Mid-Market ### 22. [Correlated](https://www.g2.com/products/correlated/reviews) The first revenue expansion platform for sales teams. Correlated tracks thousands of data points to let you know when your accounts are ready for upsell, cross-sell or showing signs of churn. Now your reps will reach out to the right accounts at the perfect time using the best message. **Average Rating:** 4.5/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Analysis:** 8.3/10 (Category avg: 8.3/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Correlated Labs](https://www.g2.com/sellers/correlated-labs) - **Year Founded:** 2020 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/correlated/ (5 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software - **Company Size:** 71% Mid-Market, 29% Small-Business ### 23. [Evergrowth](https://www.g2.com/products/evergrowth/reviews) Evergrowth is the agentic GTM workspace where AI agents execute your revenue strategy; like adding expert consultants to your team without the headcount. Onboarded with your Value Proposition, ICPs, and GTM strategy, Evergrowth Agents arrive pre-orchestrated with best-practice workflows, so they get to work quickly and deliver value from day one. With native CRM Integrations, Evergrowth slots straight into your GTM stack, auto-enriching your CRM with fresh, verified research and keeping every workflow in sync. With Evergrowth, customers are able to consolidate 3–5 point tools with one unified, agent-powered GTM system. Across the funnel, agents handle the heavy lifting: • Researching accounts and qualifying the right targets to your ICP & IBP • Enriching new (and existing) contacts with pay-for-success, verified data • Personalizing outreach & sequencing, expertly weaving real buying signals & research with company value proposition context • Coaching reps in real time with scenario-based roleplays and instant feedback • Generating meeting prep & account planning notes tailored to each prospect What that means for your team: faster execution, higher-quality pipeline, and personalization at scale. All without the tool sprawl, complexity, or extra headcount that comes with this sort of growth. Think of Evergrowth as your ready-to-work GTM team that makes ambitious goals achievable. **Average Rating:** 4.3/5.0 **Total Reviews:** 6 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Evergrowth](https://www.g2.com/sellers/evergrowth) - **Year Founded:** 2014 - **HQ Location:** Vilnius, LT - **LinkedIn® Page:** https://www.linkedin.com/company/evergrowth-com/ (34 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 33% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Customer Support (1 reviews) - Customizability (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Features (1 reviews) **Cons:** - Integration Issues (1 reviews) ### 24. [GetLeads](https://www.g2.com/products/rainex-getleads/reviews) GetLeads is an AI-powered lead generation tool that makes it easy to find high-quality, verified leads across industries using comprehensive filters and a portrait of current customers. All search is performed in real time via Google and Linkedin search, that’s why all leads are 99,9% verified and up-to-date. And a smart algorithm determines a portrait of your current paying customers and, based on them, drives prospecting for potential customers who are 98% likely to be relevant and interested in your product. Let GetLeads revolutionize your sales strategy and boost your outreach impact. Key features 1. Real-Time Lead Generation: - Generate relevant leads in real time. - Access only up-to-date, verified data. - Use advanced filters to target the right leads. - Ensure global reach and precise search capabilities. 2. Look-a-like Leads: - Use AI to identify a portrait of your top customers. - Search for companies that closely match and need your product. - Increase acquisition and sales conversion. 3. Personalization: - Pinpoint customers' pain points and your solution. - Increase response rates while reducing resource costs. - Build strong customer relationships. 4. LinkedIn Outreach: - Target the right person in an optimized way. - Save time, boosting outreach efficiency and impact. - Speed up responses, ensuring a competitive edge. 5. Automated Sequences: - Reach leads faster while maintaining relevancy. - Scale your outreach, expanding new lead audiences effortlessly. - Track insights to improve strategies. Why GetLeads? - 3x+ Higher conversion - 45% More warm responses - 30% More deals - 100% Increase of sales funnel efficiency Pricing plans GetLeads offers a Free trial pricing model. You can try the tool for free and then upgrade to a paid plan when you are ready. GetLeads pricing packages: 1. Free trial plan : $0 2. Standard plan : $30/mo 3. Additional emails plan : 50 emails for $7 Let AI do the heavy lifting - so you can focus on winning customers. Automate, personalize, and optimize your outreach for higher response rates and better conversions. Accelerate your sales with Rainex.GeLeads! **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Analysis:** 10.0/10 (Category avg: 8.3/10) - **Conversion Viability:** 10.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Rainex](https://www.g2.com/sellers/rainex) - **Year Founded:** 2022 - **HQ Location:** Delaware, US - **LinkedIn® Page:** https://www.linkedin.com/company/rainexio (12 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business #### Pros & Cons **Pros:** - Lead Generation (3 reviews) - Accuracy (2 reviews) - Data Accuracy (2 reviews) - Accurate Data (1 reviews) - Automation (1 reviews) **Cons:** - Learning Difficulty (1 reviews) ### 25. [LeadBoxer](https://www.g2.com/products/leadboxer/reviews) LeadBoxer is a powerful B2B lead generation and sales intelligence platform that helps businesses identify, qualify, and manage prospects in real time. Instead of waiting for potential customers to fill in forms, LeadBoxer turns anonymous website visitors into actionable leads by combining website visitor identification, data enrichment, and lead scoring in one easy-to-use solution. At the core of LeadBoxer is website visitor tracking technology that reveals which companies are engaging with your content. By connecting IP-to-company resolution with firmographic and behavioral data, LeadBoxer uncovers the organizations behind your web traffic. Every visit is automatically enriched with details such as company size, industry, and location, giving your sales team the context they need to prioritize outreach. Beyond identification, LeadBoxer excels at lead qualification. With custom lead scoring, you can set rules that match your ideal customer profile (ICP) and buyer personas. Whether you focus on enterprise accounts, SMBs, or niche markets, LeadBoxer highlights the most valuable opportunities based on behavior, intent, and fit. This ensures your team spends time on prospects that are most likely to convert. To simplify lead management, LeadBoxer integrates seamlessly with your existing tech stack. The platform connects to popular CRMs, marketing automation tools, and email platforms, ensuring your leads flow directly into the workflows you already use. With flexible APIs and Zapier integrations, data can be pushed wherever it’s needed to support your sales and marketing pipeline. Security and compliance are also central to LeadBoxer’s offering. All data is processed and stored in ISO 27001-certified, GDPR-compliant data centers in Europe, giving you peace of mind while handling sensitive customer information. Whether you are a marketing team looking to boost inbound conversion, or a sales organization that wants to uncover hidden opportunities, LeadBoxer delivers the insights you need. By bridging the gap between anonymous web traffic and qualified leads, it empowers businesses to shorten sales cycles, increase engagement, and grow revenue. Start using LeadBoxer today to see who is visiting your website, discover your warmest leads, and turn traffic into measurable business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **User Satisfaction Scores:** - **Conversion Viability:** 6.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [LeadBoxer](https://www.g2.com/sellers/leadboxer) - **Year Founded:** 2014 - **HQ Location:** Amsterdam, NL - **Twitter:** @lead_boxer (1,829 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/leadboxer/ (5 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Mid-Market ## Parent Category [Lead Generation Software](https://www.g2.com/categories/lead-generation) ## Related Categories - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) --- ## Buyer Guide ### What You Should Know About Lead Scoring Software ### What is Lead Scoring Software? Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale. Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers. #### What Types of Lead Scoring Software Exist? There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below. **Predictive lead scoring software:** Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share. **Rules-based lead scoring software:** Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form. ### What are Common Features of Lead Scoring Software? There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below: **Importing and exporting data:** This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more. **Integration:** Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.  **Comparisons:** This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid. **Scoring:** Scoring features use criteria such as revenue, budget, and company size to assign scores to leads. **Rankings:** Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position. [**Analysis**](https://www.g2.com/categories/lead-scoring/f/analysis) **:** Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria. **Scoring management:** Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations. **Attribution:** This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities.  Other Features of Lead Scoring Software: [Lead Management Capabilities](https://www.g2.com/categories/lead-scoring/f/lead-management) ### What are the Benefits of Lead Scoring Software? Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software: **Increased efficiency:** Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase. **More impactful marketing:** Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts. **Facilitates collaboration:** Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment. **Prioritizes leads:** Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals. ### Who Uses Lead Scoring Software? Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below: **Sales teams:** Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles. **Marketing teams:** Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads. **Finance teams:** Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future. #### Software Related to Lead Scoring Software There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below: [CRM software](https://www.g2.com/categories/crm) **:** CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.  [Lead capture software](https://www.g2.com/categories/lead-capture) **:** Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents. [Lead-to-account matching and routing software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **:** Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows. ### Challenges with Lead Scoring Software Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software: **Based on assumptions:** Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product. **Labor-intensive:** Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated. ### How to Buy Lead Scoring Software #### Requirements Gathering (RFI/RFP) for Lead Scoring Software The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers. #### Compare Lead Scoring Software Products **Create a long list** Buyers can consider the following features to assemble a long list of potential products: - Integration capabilities with other tools (e.g., CRM and marketing databases) - Cost **Create a short list** Buyers can consider the following features to assemble a short list of top contenders for purchase: - Rules-based lead scoring vs. predictive lead scoring - Cloud-based program vs. on-site hardware **Conduct demos** After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams. #### Selection of Lead Scoring Software **Choose a selection team** The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget. **Negotiation** During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit. **Final decision** In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made. ### Lead Scoring Software Trends **Artificial intelligence (AI):** Lead scoring platforms equipped with AI can collect and analyze more data in a shorter period of time. AI helps this software analyze data from several sources, including social media, email, CRM systems, and other company systems. AI is also able to create and test different predictive scoring models, automatically selecting the best one based on a sample data set. Another functionality of AI that plays an important part in lead scoring software is increasing accuracy in data by constantly incorporating new insights and continually reanalyzing data.