MadKudu pulls key buyer signals into one place within Salesforce, making it easier for sales teams to focus on high-potential leads. The platform provides clear insights into which users are seeing the most value from our solution, helping us prioritize outreach effectively. Additionally, it simplifies adding potential contacts to our outbound campaigns, ensuring no valuable opportunity is missed. Review collected by and hosted on G2.com.

While MadKudu provides great insights, refining the granularity of lead scoring and allowing more customization in how signals are weighted would be beneficial. I would like to ability to add custom fields, use a search features that will narrow a search based on those custom fields. Review collected by and hosted on G2.com.

I set up a workflow in Clay where I was pulling in leads from a LinkedIn feed, but not all of them were a good fit for my product. I didn't want to spend a ton of time reviewing the leads, so I pulled in MadKudu to score the leads based on my offering and man, did it deliver. The scores they are able to give you, along with the intel they have that drives that number, is really really helpful. Was able to only reach out to the best leads and drive campaign success a lot quicker. Review collected by and hosted on G2.com.

Pricing is a big jump to get into, but the product is worth it! Review collected by and hosted on G2.com.

+MadKudu integrates with our existing tech stack, powering our existing workflows

+The scoring model is very agile. It can support SMB or Enterprise. Mixes the best of AI with the flexibility to do what is best for you business.

+Very talented and thoughtful enablement, and CS teams. Great people at the company.

+In over a year, many feature requests have come to fruition. Review collected by and hosted on G2.com.

- It takes time to read the decision trees used in scoring.

-Deploying new models can be exhilarating, and a little scary! Review collected by and hosted on G2.com.

I love how I can see the analysis on how my different leads are performing. This is incredibly helpful for our targeting. What really makes MadKudu stand apart is how I can see inside the typical blackbox (6sense) and can manipulate the scoring models as needed to ensure we have unique scoring for different regions and segments. This ability to tweak and test gives me so much more confidence in the resulting segmentation. Review collected by and hosted on G2.com.

Some of the testing is difficult but the product team has been making improvements there. I find it difficult to trust some of the performance analyses because it can contradict our internal data. Review collected by and hosted on G2.com.

You get a better heartbeat on your accounts and pipeline by looking at the activities and insights MadKudu provides. Dealing with thousands of accounts can be challenging and stressful at times but with Madkudu you can cut through the BS and get the information you want from the prospects who are actually interested and engaging with your product/service. Review collected by and hosted on G2.com.

A live dashboard connected to my CRM to be able to access the top prospects all in one place. Sometimes it can be time-consuming going account by account to see whose been active recently. THe madkudu emails help but a live updated dashboard would be extremely helpful Review collected by and hosted on G2.com.

Overall, MadKudu helps me target who I should spending my time with in a very easy fashion. While I trust what MadKudu provides, it's up to your org on how they want to provide that data to you - which can be frustrating if they are only exposing MadKudu's insights with an embedded widget within the CRM rather than provide access filter and review within MadKudu's portal itself. Review collected by and hosted on G2.com.

I really can't think of anything. If you're working a cold territory (like I am), then there may be times where you may think it doesn't work. However, for the few folks within my territory that have been 'active', then the insights seem to be spot on. Review collected by and hosted on G2.com.

MadKudu surfaces only the best prospects to our sales team, so they can focus on our highest value leads. MadKudu integrates with our existing tech stack, powering our existing workflows, making it a seamless connection. The support team at MadKudu is very helpful and quick to answer any questions that I have. Review collected by and hosted on G2.com.

There is a learning curve to learning how to admin the tool, however the CSM and Support team are super helpful and knowledgeable about the tool. Review collected by and hosted on G2.com.

I love how we can prioritize our leads, as it is always difficult to identify which prospects to prioritize. It can also be a great tool to upsell existing customers on new products!! The output also provides justification for the results, which is helpful when validating data. Review collected by and hosted on G2.com.

The bulk scoring process is clunky when you try to merge the scores with existing spreadsheets. I wish there was a way for MK to add data, rather than mess with input/output sheets that have to be manually merged. Review collected by and hosted on G2.com.

Madkudu allows more control over our data compared to other blackbox platforms.Our CS team is also incredibly supportive in making sure we're successful. I've saved a ton of time analyzing different models within MadKudu Springbok to gather insights on leads and accounts that matter to the organization. Review collected by and hosted on G2.com.

There are some bugs in the platform which take some time to resolve, but the support team is quick to respond at least. There is some learning curve in taking a deeper dive into each model and trying to make improvements, but the customer success team is very hands-on in helping you learn. Review collected by and hosted on G2.com.

I like that I can see a snapshot of what is important to me. The way I can hop on salesforce and see what is most relevant and then take that straight to my messaging is awesome! Review collected by and hosted on G2.com.

I wish the load times weren't as long. Sometimes, I get discouraged when I have to wait for a long time to see what I need to see in Salesforce. Other than that, all good! Review collected by and hosted on G2.com.