# MadKudu Reviews **Vendor:** HG Insights **Category:** [Lead Scoring Software](https://www.g2.com/categories/lead-scoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 46 ## About MadKudu MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place. ## MadKudu Pros & Cons **What users like:** - Users find the **helpful support** from MadKudu's team invaluable, ensuring quick assistance for their inquiries and concerns. (5 reviews) - Users appreciate how MadKudu enhances **lead generation** , allowing sales teams to target high-potential prospects effectively. (4 reviews) - Users value the **targeted prospect identification** by MadKudu, enabling focus on high-value leads and seamless integration. (4 reviews) - Users value the **accurate data** from MadKudu, enhancing lead prioritization and offering insights into engaged prospects. (3 reviews) - Users commend the **helpful and responsive customer support** at MadKudu, enhancing their overall experience and productivity. (3 reviews) - Data Accuracy (3 reviews) - Efficiency (3 reviews) - Insights Value (3 reviews) - Integrations (3 reviews) - Salesforce Integration (3 reviews) **What users dislike:** - Users find the **dashboard issues** in MadKudu time-consuming, desiring a live updated dashboard for efficiency. (2 reviews) - Users face a **learning curve** with MadKudu, but the support team provides valuable assistance to ease the process. (2 reviews) - Users face **account issues** like login problems, restricting access beyond Salesforce and lacking a comprehensive homepage. (1 reviews) - Users find the **clunky design** of bulk scoring difficult, especially when merging scores with spreadsheets. (1 reviews) - Users find the **complexity of account reviews** inconvenient, as it limits a high-level overview of prospects. (1 reviews) - Data Management (1 reviews) - Display Issues (1 reviews) - Expensive (1 reviews) - Export Limitations (1 reviews) - Inadequate Activity Tracking (1 reviews) ## MadKudu Reviews ### 1. Fast way to prioritizing high-potential leads **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon D. | Sales Executive, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about MadKudu?** MadKudu pulls key buyer signals into one place within Salesforce, making it easier for sales teams to focus on high-potential leads. The platform provides clear insights into which users are seeing the most value from our solution, helping us prioritize outreach effectively. Additionally, it simplifies adding potential contacts to our outbound campaigns, ensuring no valuable opportunity is missed. **What do you dislike about MadKudu?** While MadKudu provides great insights, refining the granularity of lead scoring and allowing more customization in how signals are weighted would be beneficial. I would like to ability to add custom fields, use a search features that will narrow a search based on those custom fields. **What problems is MadKudu solving and how is that benefiting you?** I am able to find my top users, with some high level information on there role and influence in the company. ### 2. Mad abilities to qualify your ICP **Rating:** 5.0/5.0 stars **Reviewed by:** Grant B. | Outbound Operations Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about MadKudu?** I set up a workflow in Clay where I was pulling in leads from a linkedin feed, but not all them were a good fit for my product. I didn't want to spend a ton of time reviewing the leads, so I pulledin MadKudu to score the leads based on my offering and man, did it deliver. The scores they are able to give you, along with the intel they have that drives that number, is really really helpful. Was able to only reach out to the best leads and drive campaign success a lot quicker. **What do you dislike about MadKudu?** Pricing is a big jump to get into, but the product is worth it! **What problems is MadKudu solving and how is that benefiting you?** It is reducing the amount of time we spend manually qualifying leads. ### 3. Had the pleasure of utilizing MadKudu at 2 companies here is what I have learned: **Rating:** 5.0/5.0 stars **Reviewed by:** Mike D. | Director, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about MadKudu?** +MadKudu integrates with our existing tech stack, powering our existing workflows +The scoring model is very agile. It can support SMB or Enterprise. Mixes the best of AI with the flexibility to do what is best for you business. +Very talented and thoughtful enablement, and CS teams. Great people at the company. +In over a year, many feature requests have come to fruition. **What do you dislike about MadKudu?** - It takes time to read the decision trees used in scoring. -Deploying new models can be exhilarating, and a little scary! **What problems is MadKudu solving and how is that benefiting you?** I've used MadKudu at 2 companies. Both times the team has been excellent. I really enjoy working with the people there and learning from them. At my previous company, we were able to shift a sizable amount of our workforce to an outbound sales motion because of how accurate the score was in predicting not only the best leads but also the worst. It saved us ~2M in headcount and made us a more efficient business. This was in an enterprise environment with multiple products. MadKudu is Enterprise ready and can handle nuance. Currently starting over with MadKudu at another company, and I am excited to see what I can learn about our lead quality and how to grow the business. With every company come unique challenges but MadKudu surrounds me with a team that ensures I will be successful. ### 4. Powerful insights to drive action and ultimately pipeline **Rating:** 4.5/5.0 stars **Reviewed by:** Bryanna F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** I love how I can see the analysis on how my different leads are performing. This is incredibly helpful for our targeting. What really makes MadKudu stand apart is how I can see inside the typical blackbox (6sense) and can manipulate the scoring models as needed to ensure we have unique scoring for different regions and segments. This ability to tweak and test gives me so much more confidence in the resulting segmentation. **What do you dislike about MadKudu?** Some of the testing is difficult but the product team has been making improvements there. I find it difficult to trust some of the performance analyses because it can contradict our internal data. **What problems is MadKudu solving and how is that benefiting you?** MadKudu is solving for our lead qualifications. It allows me to put unique qualifiers into the model and to help support unique regions as needed. This is beneficial so that I can have one tool that supports all sides of our pipeline. ### 5. Insightful insights into accounts that help full pipeline **Rating:** 4.0/5.0 stars **Reviewed by:** Chris C. | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about MadKudu?** You get a better heartbeat on your accounts and pipeline by looking at the activities and insights MadKudu provides. Dealing with thousands of accounts can be challenging and stressful at times but with Madkudu you can cut through the BS and get the information you want from the prospects who are actually interested and engaging with your product/service. **What do you dislike about MadKudu?** A live dashboard connected to my CRM to be able to access the top prospects all in one place. Sometimes it can be time-consuming going account by account to see whose been active recently. THe madkudu emails help but a live updated dashboard would be extremely helpful **What problems is MadKudu solving and how is that benefiting you?** Figuring out which accounts and prospects are actively engaging with my products. Allows me to pro-actively reach out to warmer lead types which leads to more engaged prospects ### 6. Helps with time management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** Overall, MadKudu helps me target who I should spending my time with in a very easy fashion. While I trust what MadKudu provides, it's up to your org on how they want to provide that data to you - which can be frustrating if they are only exposing MadKudu's insights with an embedded widget within the CRM rather than provide access filter and review within MadKudu's portal itself. **What do you dislike about MadKudu?** I really can't think of anything. If you're working a cold territory (like I am), then there may be times where you may think it doesn't work. However, for the few folks within my territory that have been 'active', then the insights seem to be spot on. **What problems is MadKudu solving and how is that benefiting you?** It's helping provide visibility into whether my 'leads' are real while providing true insight into what makes said lead an actual lead. This helps me with managing my time, who I spend my time with, and helps propel conversations into something more contextual rather than something that is pitch-driven. ### 7. Powerful lead scoring/management engine **Rating:** 3.5/5.0 stars **Reviewed by:** Kim V. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about MadKudu?** MadKudu surfaces only the best prospects to our sales team, so they can focus on our highest value leads. MadKudu integrates with our existing tech stack, powering our existing workflows, making it a seamless connection. The support team at MadKudu is very helpful and quick to answer any questions that I have. **What do you dislike about MadKudu?** There is a learning curve to learning how to admin the tool, however the CSM and Support team are super helpful and knowledgable about the tool. **What problems is MadKudu solving and how is that benefiting you?** Finding the best of the best leads to send to next lead funnel stage. Ability to optimize lead scoring for our different BU and ICPs. ### 8. Increase close rate with MK! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** I love how we can prioritize our leads, as it is always difficult to identify which prospects to priotize. It can also be a great tool to upsell existing customers on new products!! The output also provides jusitfication for the results, which is helpful when validating data. **What do you dislike about MadKudu?** The bulk scoring process is clunky when you try to merge the scores with existing spreadsheets. I wish there was a way for MK to add data, rather than mess with input/output sheets that have to be manually merged. **What problems is MadKudu solving and how is that benefiting you?** Identifying which prospect accounts to priotize with outreach campaigns, and how much we should nuture each lead. We develoeped an entire process around MK to determine type of outreach campaign required. ### 9. Timesaver for GTM Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about MadKudu?** Madkudu allows more control over our data compared to other blackbox platforms.Our CS team is also incredibly supportive in making sure we're successful. I've saved a ton of time analyzing different models within MadKudu Springbok to gather insights on leads and accounts that matter to the organization. **What do you dislike about MadKudu?** There are some bugs in the platform which take some time to resolve, but the support team is quick to respond at least. There is some learning curve in taking a deeper dive into each model and trying to make improvements, but the customer success team is very hands-on in helping you learn. **What problems is MadKudu solving and how is that benefiting you?** Lead prioritization and quick insights into pipeline patterns. ### 10. Sales Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** I like that I can see a snapshot of what is important to me. The way I can hop on salesforce and see what is most relevant and then take that straight to my messaging is awesome! **What do you dislike about MadKudu?** I wish the load times weren't as long. Sometimes, I get discouraged when I have to wait for a long time to see what I need to see in Salesforce. Other than that, all good! **What problems is MadKudu solving and how is that benefiting you?** MadKudu solves the problem of knowing how to attack different leads. Personalization is the name of the game for an SDR like me and MadKudu gives me the chance to personalize a lot! ### 11. Kudos to MadKudu **Rating:** 5.0/5.0 stars **Reviewed by:** Sheri P. | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about MadKudu?** I love having the company overview. Seeing the power users and activity levels has been a game changer when having discussions with decision makers. Often times it has identified power users that have flown under the radar. **What do you dislike about MadKudu?** It would be nice if there was info on the icons when hovering **What problems is MadKudu solving and how is that benefiting you?** Helps to identify trends, power users, number of active users, specific usage. ### 12. Powerful insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** I've seen a huge difference since using MK. I get insights on how often a person is using our product while also getting a better gage of potential gaps. I am more prepared for calls and as a result end up getting better results. I tripled my quota in July in part to the MK insights! **What do you dislike about MadKudu?** It takes a while to load activity usage, some accounts don't show top users **What problems is MadKudu solving and how is that benefiting you?** Identifying which leads are good candidates to reach out, preparing for discovery calls, getting more accurate account insights (and in a timely manner) ### 13. Very easy to use. Friendy UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** The info that I can access is widely different compared to other tools. Seamlessy integrates into our Salesforce which makes this way better than the other tools we have used in the past. **What do you dislike about MadKudu?** Can't log into the website, can only log in via Salesforce. Would like a homepage where I can see all the accounts on MadKudu that I can rank. **What problems is MadKudu solving and how is that benefiting you?** Finding accounts and prospects in a market that is struggling. Being able to collaborate with colleagues makes using this tool very helpful as we can construct plans on tackling the market. ### 14. Madkuku has helped me find the right prospects to reach out to. **Rating:** 5.0/5.0 stars **Reviewed by:** Keanu F. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** I like how it shows you current active users of our products and also activity of the company that I am trying to work with. It gives me a lot of information that I didn't have in the past. **What do you dislike about MadKudu?** It has been very useful right now. I believe that there is so many things that I can do with it in the future so I am excited for what it has to offer. **What problems is MadKudu solving and how is that benefiting you?** I am able to find good leads for user of Lucid. ### 15. Awesome tool to provide granular insight into a large book of business **Rating:** 4.5/5.0 stars **Reviewed by:** Tanner W. | Sr Commercial Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** I love the granular detail it provides for users across my entire book of business. In a PLG company, it's crucial to build champions and Madkudu serves them up on a plate **What do you dislike about MadKudu?** I would love to be able to build customized alerts based on the User Activities its tracking. **What problems is MadKudu solving and how is that benefiting you?** Madkudu is parsing through millions of users to surface relevant leads at a time they're likely to engage. This adds a huge amount of warmth to the cold outreach we're doing as account managers ### 16. solid - helped a little bit with my prospecting and who to target **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** gives insights on who exactly it is researching us so we're not constantly wasting time **What do you dislike about MadKudu?** need more results - they only suggest a couple for me to reach out to - need more detail **What problems is MadKudu solving and how is that benefiting you?** Madkudu is helping me break into warm/col accounts based on their interest in our product ### 17. Great for insights on market trends and likelihood to buy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about MadKudu?** Knowing which accounts/ prospects to focuas on based on their recent activity. **What do you dislike about MadKudu?** That you need to go through each prospect's account insterad of getting a high level overview. **What problems is MadKudu solving and how is that benefiting you?** Helping in identifying key accounts and highlighting which of them would have a better chance of buying. ### 18. Great marketing tool **Rating:** 2.5/5.0 stars **Reviewed by:** Molly F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** The scoing is helpful to see which accounts to dig deeper into. **What do you dislike about MadKudu?** more on the difficult side when using it and figuring out to ease. sometimes there's not enough data to use. **What problems is MadKudu solving and how is that benefiting you?** I like how we're able to see which accounts are worth going after ### 19. Love MadKudu! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about MadKudu?** Sales intelligence on Salesforce is really helpful - especially the activity section. **What do you dislike about MadKudu?** Send more accounts in the daily dose of opportunities email **What problems is MadKudu solving and how is that benefiting you?** Helping prioritize high value accounts ### 20. Sales **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about MadKudu?** Easy to use and I like that it's connected to salesforce **What do you dislike about MadKudu?** SFDC report on account activities we can check **What problems is MadKudu solving and how is that benefiting you?** understanding account activities ### 21. Great tool. Would be better with separating usage of each tool in line graphs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about MadKudu?** Being able to see what users activities are is great. **What do you dislike about MadKudu?** Activities are separated in text form. I would like it to show in line graph form. **What problems is MadKudu solving and how is that benefiting you?** Being able to personalize emails based on user activities. ### 22. Game-changer for lead scoring and prioritization **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth I. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about MadKudu?** The scoring from the models completely changed how we were approaching the leads. We didn't have enough information in our database to score, so combining their model with our behavior analytics has saved us a lot of time. The visual aspect within Salesforce is really helpful for our sales team. They can see immediately what leads they should prioritize. They are also an absolute pleasure to work with. **What do you dislike about MadKudu?** The platform itself could use some simplification, but the majority of our workflows/use cases are outside of their platform anyway. **What problems is MadKudu solving and how is that benefiting you?** We have a heavy inbound flow and needed to prioritize leads for sales pursuit. Applies their models saved us a ton of time gathering more data points and their data has been very reliable. The feedback from our reps is that there are more high-quality meetings being set up as a result. ### 23. Deep Insights Powered by Strong Modeling and Great People **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin M. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2021 **What do you like best about MadKudu?** We have this unique “problem” where we have 50k+ new account signups per month. We rely on MK to surface only the top prospects to our sellers and place the rest in a self serve track. Their APIs are great and our scoring model has performed well with the majority of revenue coming from the top 20% of prospects. I also want to call out their support - our rep has been extremely responsive and helpful. **What do you dislike about MadKudu?** Not much, but would love to see their scoring model incorporate self learning. **What problems is MadKudu solving and how is that benefiting you?** Without MadKudu our Sales team would be overrun with over 50k new signups per month. Using insights from MK we can make sure only the best are surfaced to sellers and the rest are added to a self serve track. This saves are Sales team valuable time and ensures we aren't wasting cycles reaching out to prospects that aren't a good fit for us. ### 24. Simply the best. **Rating:** 5.0/5.0 stars **Reviewed by:** Guillaume "𝑮" C. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2019 **What do you like best about MadKudu?** I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great. Why? - Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads). - Their are one of the few that are API first (and not just a clunky UI or salesforce only thing) - They are very reactive with feature requests - They are applying predictions to a broader use case than just lead scoring.  **What do you dislike about MadKudu?** I wish there was more behavioral data returned in the API **Recommendations to others considering MadKudu:** If you're thinking about it, you should absolutely engage with MadKudu. Their team is smart and knowledgeable, you will for sure benefit from exploring what their solution can do. Like any piece of software, it is important to champion MadKudu, have them come to your office for a lunch & learn to give your team exposure to them and a chance to ask questions. This has worked incredibly well at Segment & Drift. **What problems is MadKudu solving and how is that benefiting you?** Lead scoring usually only applies to sales teams. I'm a Marketer, and I'm the main user of Madkudu. With Madkudu not only do I solve typical lead scoring challenges (sales efficiency & prioritization of effort) but also marketing challenges: - which channels to focus on - the value of each lead, and recommendations on how to optimize my CAC/LTV ### 25. An awesome company with high performing people and good products **Rating:** 5.0/5.0 stars **Reviewed by:** Oscar L. | Lead Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about MadKudu?** The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss. **What do you dislike about MadKudu?** Perhaps more signals returned on the behavioural data side **What problems is MadKudu solving and how is that benefiting you?** With MadKudu we have been focusing on PQL's and how to score the huge volume of leads we get from our product. We've been able to increase conversion rates by prioritizing our outreach based on their scoring. Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts. ### 26. Wildly customizable, deeply nerdy predictive scoring **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth D. | Marketing Ops Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2019 **What do you like best about MadKudu?** I can create a predictive model out of any data that I have, and I can do it with a highly prescriptive customer success rep who will tell me what does and doesn't make sense to create. **What do you dislike about MadKudu?** Predictive model means positive and negative score signals are harder to discern and convey to other teams, and greater education is required on the part of the user. Interfacing with the MadKudu team can sometimes be a little tricky because it's largely done through slack, rather than a ticketing or even email system. **Recommendations to others considering MadKudu:** Use your MadKudu rep as a resource for how to use the tool and develop models **What problems is MadKudu solving and how is that benefiting you?** MadKudu helps us understand how to intelligently promote and work our leads, identify what sources have the highest probability to generate revenue, and learn more about our ideal customer profile. ### 27. Enabling us to 80:20 demand across Growth, Marketing and Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Darcy M. | Growth, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about MadKudu?** MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring! ps The MK Portal in which you connect your tools is awesome too :) **What do you dislike about MadKudu?** Nothing major to be honest - would be good if: - Behavioral modeling happened faster - There were more signals - Models were more dynamic/ self learning **Recommendations to others considering MadKudu:** Think about what you can do past your initial use case, when you have lead scoring available through an API you can do so much more than what you initially think. **What problems is MadKudu solving and how is that benefiting you?** At the moment we are focusing on PQL's and how to score the huge volume of leads we get from our product. Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts. ### 28. An amazing platform for lead scoring and accelerating the buyer journey **Rating:** 5.0/5.0 stars **Reviewed by:** Dan A. | Cofounder, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2019 **What do you like best about MadKudu?** Madkudu helps us minimize the number of fields we require on forms, which greatly increase our web visitor to lead conversion rates. We're also adopting their fastlane product, which will help us give qualified leads a high-touch experience on our website. In general, the team at MadKudu is always at the ready to help us succeed, even when we throw them complex business logic and processes. **What do you dislike about MadKudu?** There isn't too much of a web UI, but that's not the core of their product. I imagine they'll work on this over time-- but once you start using their products, you don't really need to log in to view/modify very often. **What problems is MadKudu solving and how is that benefiting you?** - Anonymous web visitor scoring and qualification: Reduction of form fields - "Fastlane" lead routing: better customer experience ### 29. A great way to help with Sales, Marketing, and Product Led Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Sara P. | Head of Marketing Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about MadKudu?** Madkudu takes a super hard concept to understand, "what makes a good lead a good lead", and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment our conversations we have in Drift, to help with emails we send to our free users, and to help understand when our customers are ready to upgrade! **What do you dislike about MadKudu?** It's tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you're updating your model to change with your business. **Recommendations to others considering MadKudu:** Madkudu works in tandem with your team to make sure that you're getting the right information that works for your use case and gives you the insights you need to get the best use out of the tool that you nned. **What problems is MadKudu solving and how is that benefiting you?** Creating custom experiences for the people we WANT to talk to, and making sure we don't leave any leads behind. By using madkudu we can prioritize our top accounts, while also making sure we don't leave any leads behind even if they're not a great fit. ### 30. Predictive scoring made simple, reliable: a must have for modern marketing teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Fanette P. | Lead, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about MadKudu?** -Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...). -Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores. -The API is easy to use and connect with other systems = endless possibilities! -Great team with a "Michelin Star" kind of customer experience! **What do you dislike about MadKudu?** I wish there was more behavioral data returned in the API, more signals surfaced all, the information is really relevant for lead intel. **What problems is MadKudu solving and how is that benefiting you?** - We are using Madkudu to score prospects, users and target accounts at scale. - We use the information to prioritize leads assigned to sales. - We also trigger custom marketing campaigns/flow in our marketing automation system based on the score. ### 31. Prioritization seperates good from great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about MadKudu?** Madkudu helps you prioritize resources where they will have the highest impact. Not doing this is unacceptable. Creating the best product and customer experience for the people that matter is critical. We always want our go to market resources doing the highest impact work to high our goals. But we need to also mirror this in our product to create a holistic experience. To move to tighter sla’s across teams and capture more momentum with the product it is critical we focus resources efficiently to build pipeline. Madkudu helps us do this across both our product in realtime and downstream with our go to market team. The team is extremely smart and talented, helping you become best in class here very quickly. **What do you dislike about MadKudu?** Models do not yet self learn or improve, as your data changes or your business changes. You need to step in and work with Madkudu to retrain the model. This is quick but would be good to self learn. Especially, given the strong feedback loops in data. **What problems is MadKudu solving and how is that benefiting you?** The new model is able to identify the top 30% of leads that account for 70% of our conversions. The best leads convert 20x better. This replaced our current MQL Marketo based process and is having a huge impact on our pipeline. We are now much more confident that we are able to capture more of our conversions with less effort. Higher return on our time means more pipeline with less work. ### 32. Next Level Lead Scoring **Rating:** 4.5/5.0 stars **Reviewed by:** Brady V. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about MadKudu?** Madkudu helps to give me direction on which leads to prioritize and contact the fastest. Activity within our application definitely translates to higher interest in our product which leads to be qualified opportunities. Madkudu has been a great asset to our company. **What do you dislike about MadKudu?** I haven't found anything that I dislike yet. **What problems is MadKudu solving and how is that benefiting you?** We have 100s of new signups of our platform daily and trying to filter through those to determine the right ones needed to contact first was a bear. Madkudu helps to focus our efforts on the best prospects. ### 33. An Integral Part of our Lead Scoring **Rating:** 4.5/5.0 stars **Reviewed by:** Natasha S. | Growth and Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2019 **What do you like best about MadKudu?** The scoring we use from Madkudu has been proven to be a reliable predictor of quality for us and we have been able to easily integrate it into our various lead models. **What do you dislike about MadKudu?** There are some limitations to Madkudu's integrations, we don't have a easy way to add behavioral modeling with them due to the tools we are using. **What problems is MadKudu solving and how is that benefiting you?** Madkudu helps us evaluate lead quality to focus on the most valuable leads in our funnel and speed up our follow up processes. ### 34. Valuable insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2019 **What do you like best about MadKudu?** The flexibility of the model to take into account a company's unique context. The signals and split between Likelihood to Buy and Customer Behaviors are really helpful. I am also impressed by the high predictive rate of grades A and B towards lead conversions. **What do you dislike about MadKudu?** We have at times had to go out of our way to get explanations for certain observations and to really uncover the black box, whereas this should be information communicated upfront and proactively to the customer. **Recommendations to others considering MadKudu:** Madkudu might be easy to setup, but can take time depending on a company's internal technical and architectural requirements. Stay ahead of the curve by keeping this in mind and incorporating this into your adoption plan **What problems is MadKudu solving and how is that benefiting you?** We are getting sellers to have more targeted outreach - they are now able to prioritize only leads A & B. We are still yet to realize a wide benefit in revenue, as outreach and enablement to sellers is still ongoing. ### 35. MadKudu makes it easy for our sales team to prioritize the right leads **Rating:** 5.0/5.0 stars **Reviewed by:** Jack M. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about MadKudu?** MK automatically understands which leads will be a great fit our our sales teams, how likely they are to buy, and at what ACV. It's enabled us to prioritize a huge inbound lead volume for our sales team and close business much more efficiently. **What do you dislike about MadKudu?** No major complaints. Takes a bit of time to get the data flow running, but the team is very business-savvy and does a great job creating and iterating on models to get the job done right. **Recommendations to others considering MadKudu:** Start now. **What problems is MadKudu solving and how is that benefiting you?** Lead prioritization, sales efficiency, and splitting our sales team between velocity and enterprise teams based on MK data. ### 36. The Perfect Balance of Hard Science and Soft Power **Rating:** 5.0/5.0 stars **Reviewed by:** Drew N. | VP Revenue (Full GTM + RevOps), Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2019 **What do you like best about MadKudu?** The product allows for the integration of multiple data sources and uses only the best data providers (Clearbit, etc.) to run data augmentation and supplement scoring models. Real people helping to build real models that result in real scores that make sense. **What do you dislike about MadKudu?** With real science and real people sometimes comes a cost in real time, but ones it's running, it's worth it. **Recommendations to others considering MadKudu:** It's important to know the structure of your own data and be explicit in terms of institutional knowledge of how your business runs. When you supply MadKudu with this information, their Pro Services team will take care of the rest. **What problems is MadKudu solving and how is that benefiting you?** - Lead and Account Scoring (increased speed of prioritized leads to database) - Better Definition of Ideal Customer Profile ( - Velocity and Conversion ### 37. Solves a major need **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | VP, Sales, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2019 **What do you like best about MadKudu?** MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind. **What do you dislike about MadKudu?** It's very sticky and would be hard to leave. **What problems is MadKudu solving and how is that benefiting you?** We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve performance over time. MK has been part of the story that has helped us improve our sales velocity Q/Q for two years. ### 38. Simple, Intuitive, and Agile **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2019 **What do you like best about MadKudu?** MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product. **What do you dislike about MadKudu?** I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable. **What problems is MadKudu solving and how is that benefiting you?** 1. Static lead scoring takes too much time and effort since the market changes quickly. 2. Easily add product and business datat to create a better customer fit model. 3. More firmographic and demographic data!! ### 39. Criticla Piece of my MarTech Revenue Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | Global Director of Demand Generation, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about MadKudu?** Real-time grading of prospect quality based on a thorough analysis of our most meaningful historical data. **What do you dislike about MadKudu?** I will always want more and more signals :) **What problems is MadKudu solving and how is that benefiting you?** Prioritizing of prospects - Allows us to narrow our focus and spend more time/resources marketing to prospects more likely to be in our ICP Prospect response times & sales alignment - Removes the manual/subjective review of prospect quality between sales and marketing. This allows us to filter out the junk and quickly follow up on qualified prospects. ### 40. Think beyond Lead Scoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about MadKudu?** MadKudu delivers identification, qualification & engagement as an API, allowing our marketing team to focus on what we do best: having conversations with our target audience. **What do you dislike about MadKudu?** N/A. MadKudu gets the job done. I'm a power user so I'm always asking for more more more. **Recommendations to others considering MadKudu:** Think beyond lead scoring. **What problems is MadKudu solving and how is that benefiting you?** We use MadKudu internally for all of our marketing activities. We generate qualified pipeline from live chat, webinars, our newsletter, and co-marketing activities. We use MadKudu as a pre-requisite definition of MQL & SQL, helping our sales & marketing teams stay aligned around which metrics matter most. We also measure ROI of top-of-funnel paid & organic acquisition based on the number of MadKudu-qualified leads (MadQLs) we generate. ### 41. Very valuable tool and great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about MadKudu?** Very good tool for lead scoring. Saves us a ton of time to prioritize our leads based on real data. **What do you dislike about MadKudu?** Since everything's based on your data, you need to have enough relevant data. The model may need to be readapted to new situations, new markets. **What problems is MadKudu solving and how is that benefiting you?** We had trouble finding good indicators on which to base our lead scoring. Through the data analysis they made, we're more confident in the lead scores we have. Our sales teams car focus on best leads. ### 42. Madkudu is one of the key tools in our tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** Alex P. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2019 **What do you like best about MadKudu?** Sharing ideas/best practices for growth Amazing customer success team Accuracy of the predictive model **What do you dislike about MadKudu?** It's still a startup, so some features/processes are still building up **What problems is MadKudu solving and how is that benefiting you?** Real-time scoring of inbound leads for fit and behavior Lead prioritization and routing Personalized follow-up ### 43. Lead scoring model that drives results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about MadKudu?** MadKudu created a custom lead scoring model for our business and provided a mechanism that allows us to score leads on form fill in real time that has facilitated a dramatic increase in the value of each lead. **What do you dislike about MadKudu?** Our experience with MadKudu has been terrific and I don't have any "dislikes." **What problems is MadKudu solving and how is that benefiting you?** The strong lead flow through our website is a blessing and curse. We faced a situation where our SDRs had trouble prioritizing leads and MadKudu provided a model and framework to help us make sure we placed our best resources on our most valuable leads. ### 44. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Raahi P. | Behavioral Research Associate , Research, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2019 **What do you like best about MadKudu?** I feel that’s it a great interface for teams to use **What do you dislike about MadKudu?** I don’t like how you can’t use it on all platforms **What problems is MadKudu solving and how is that benefiting you?** Data abstracting ### 45. Great source for finding qualified leads. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2019 **What do you like best about MadKudu?** I love that I'm no longer wasting time searching for a good sales lead. **What do you dislike about MadKudu?** I can honestly say that I like everything that this software has to offer. They've found so many solutions to many problems. **What problems is MadKudu solving and how is that benefiting you?** I'm saving time, and getting much better leads for sales. I've basically doubled my sales since I started using them. ### 46. review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2019 **What do you like best about MadKudu?** the most quality leads I have ever gotten from a company and its really has helped increase my sales **What do you dislike about MadKudu?** there has been nothing i didn like my time suing company **What problems is MadKudu solving and how is that benefiting you?** getting more sales and quality leads ## MadKudu Discussions - [What is MadKudu used for?](https://www.g2.com/discussions/what-is-madkudu-used-for) - [Can I get multiple lead scoring models?](https://www.g2.com/discussions/pricing-cd461f05-0ad5-413e-b0c5-7fc515bf23ab) - 1 upvote - [How does the pricing work?](https://www.g2.com/discussions/pricing-dc3376d8-13dd-467c-9664-0f65cd356606) - 1 upvote - [View MadKudu pricing details and edition comparison](https://www.g2.com/products/madkudu/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A05%3A28+-0500&secure%5Bsession_id%5D=737b734c-1493-459b-8ca4-f8836b23f6e6&secure%5Btoken%5D=e59739172e22c605181ce6e5067dd4a64eb8c0a5b0323de4791e7f6b7f110e6d&format=llm_user) ## MadKudu Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Performance Analysis** - Coaching - Peformance Tracking **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Sales Analysis** - ROI Forecasting - Sales Forecasting **Platform** - Data Synchronization - Analysis **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top MadKudu Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,406 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (623 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,890 reviews)