MadKudu Reviews & Product Details

MadKudu Overview

What is MadKudu?

MadKudu is an actionable lead scoring platform for marketing teams looking to create frictionless B2B customer journey. We're able to identify the 20% of leads that will generate 80% of your revenue. Knowing that information, you can then prioritize sales efforts and personalize your customer journey accordingly. One way to use that information is to allow qualified leads to schedule a demo with one of your rep (instead of waiting days for an SDR to reach out). We work with B2B SaaS companies including brands like Gusto, Segment, Intercom, and many others.

MadKudu Details
Website
Languages Supported
English, French
Product Description

MadKudu supercharges your existing sales and marketing stack through no-fluff, actionable predictive analytics. With MadKudu, you are now able to identify, engage and convert your best leads through all stages of the buyer funnel, therefore generating higher pipeline.


Seller Details
Seller
MadKudu
Company Website
Year Founded
2014
HQ Location
Mountain View, CA
Twitter
@madkudu
818 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®

Overview Provided by:
Show More

MadKudu Videos

MadKudu Screenshots

MadKudu Reviews

Write a Review
Filter reviews
LinkedIn®
Connections
Popular Mentions
Showing 24 MadKudu reviews
Popular Mentions
Showing 24 reviews
Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
All Industries
Region
Already have MadKudu?
Write a Review
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The scoring from the models completely changed how we were approaching the leads. We didn't have enough information in our database to score, so combining their model with our behavior analytics has saved us a lot of time. The visual aspect within Salesforce is really helpful for our sales team. They can see immediately what leads they should prioritize. They are also an absolute pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike?

The platform itself could use some simplification, but the majority of our workflows/use cases are outside of their platform anyway. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have a heavy inbound flow and needed to prioritize leads for sales pursuit. Applies their models saved us a ton of time gathering more data points and their data has been very reliable. The feedback from our reps is that there are more high-quality meetings being set up as a result. Review collected by and hosted on G2.com.

Show More
Show Less
VP of Growth
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great.

Why?

- Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads).

- Their are one of the few that are API first (and not just a clunky UI or salesforce only thing)

- They are very reactive with feature requests

- They are applying predictions to a broader use case than just lead scoring.  Review collected by and hosted on G2.com.

What do you dislike?

I wish there was more behavioral data returned in the API Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're thinking about it, you should absolutely engage with MadKudu. Their team is smart and knowledgeable, you will for sure benefit from exploring what their solution can do. Like any piece of software, it is important to champion MadKudu, have them come to your office for a lunch & learn to give your team exposure to them and a chance to ask questions. This has worked incredibly well at Segment & Drift. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Lead scoring usually only applies to sales teams. I'm a Marketer, and I'm the main user of Madkudu.

With Madkudu not only do I solve typical lead scoring challenges (sales efficiency & prioritization of effort) but also marketing challenges:

- which channels to focus on

- the value of each lead, and recommendations on how to optimize my CAC/LTV Review collected by and hosted on G2.com.

Show More
Show Less
Open Discussions in MadKudu
Data Analyst
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss. Review collected by and hosted on G2.com.

What do you dislike?

Perhaps more signals returned on the behavioural data side Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With MadKudu we have been focusing on PQL's and how to score the huge volume of leads we get from our product. We've been able to increase conversion rates by prioritizing our outreach based on their scoring.

Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts. Review collected by and hosted on G2.com.

Show More
Show Less
Marketing Ops Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I can create a predictive model out of any data that I have, and I can do it with a highly prescriptive customer success rep who will tell me what does and doesn't make sense to create. Review collected by and hosted on G2.com.

What do you dislike?

Predictive model means positive and negative score signals are harder to discern and convey to other teams, and greater education is required on the part of the user. Interfacing with the MadKudu team can sometimes be a little tricky because it's largely done through slack, rather than a ticketing or even email system. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use your MadKudu rep as a resource for how to use the tool and develop models Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

MadKudu helps us understand how to intelligently promote and work our leads, identify what sources have the highest probability to generate revenue, and learn more about our ideal customer profile. Review collected by and hosted on G2.com.

Show More
Show Less
Growth
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!

ps The MK Portal in which you connect your tools is awesome too :) Review collected by and hosted on G2.com.

What do you dislike?

Nothing major to be honest - would be good if:

- Behavioral modeling happened faster

- There were more signals

- Models were more dynamic/ self learning Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Think about what you can do past your initial use case, when you have lead scoring available through an API you can do so much more than what you initially think. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

At the moment we are focusing on PQL's and how to score the huge volume of leads we get from our product.

Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts. Review collected by and hosted on G2.com.

Show More
Show Less
Director, Demand Generation
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Madkudu helps us minimize the number of fields we require on forms, which greatly increase our web visitor to lead conversion rates. We're also adopting their fastlane product, which will help us give qualified leads a high-touch experience on our website.

In general, the team at MadKudu is always at the ready to help us succeed, even when we throw them complex business logic and processes. Review collected by and hosted on G2.com.

What do you dislike?

There isn't too much of a web UI, but that's not the core of their product. I imagine they'll work on this over time-- but once you start using their products, you don't really need to log in to view/modify very often. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Anonymous web visitor scoring and qualification: Reduction of form fields

- "Fastlane" lead routing: better customer experience Review collected by and hosted on G2.com.

Show More
Show Less
Customer Advocate
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Madkudu takes a super hard concept to understand, "what makes a good lead a good lead", and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment our conversations we have in Drift, to help with emails we send to our free users, and to help understand when our customers are ready to upgrade! Review collected by and hosted on G2.com.

What do you dislike?

It's tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you're updating your model to change with your business. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Madkudu works in tandem with your team to make sure that you're getting the right information that works for your use case and gives you the insights you need to get the best use out of the tool that you nned. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating custom experiences for the people we WANT to talk to, and making sure we don't leave any leads behind. By using madkudu we can prioritize our top accounts, while also making sure we don't leave any leads behind even if they're not a great fit. Review collected by and hosted on G2.com.

Show More
Show Less
Lead, Demand Generation
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

-Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...).

-Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores.

-The API is easy to use and connect with other systems = endless possibilities!

-Great team with a "Michelin Star" kind of customer experience! Review collected by and hosted on G2.com.

What do you dislike?

I wish there was more behavioral data returned in the API, more signals surfaced all, the information is really relevant for lead intel. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- We are using Madkudu to score prospects, users and target accounts at scale.

- We use the information to prioritize leads assigned to sales.

- We also trigger custom marketing campaigns/flow in our marketing automation system based on the score. Review collected by and hosted on G2.com.

Show More
Show Less
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Madkudu helps you prioritize resources where they will have the highest impact. Not doing this is unacceptable. Creating the best product and customer experience for the people that matter is critical. We always want our go to market resources doing the highest impact work to high our goals. But we need to also mirror this in our product to create a holistic experience. To move to tighter sla’s across teams and capture more momentum with the product it is critical we focus resources efficiently to build pipeline. Madkudu helps us do this across both our product in realtime and downstream with our go to market team. The team is extremely smart and talented, helping you become best in class here very quickly. Review collected by and hosted on G2.com.

What do you dislike?

Models do not yet self learn or improve, as your data changes or your business changes. You need to step in and work with Madkudu to retrain the model. This is quick but would be good to self learn. Especially, given the strong feedback loops in data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The new model is able to identify the top 30% of leads that account for 70% of our conversions. The best leads convert 20x better. This replaced our current MQL Marketo based process and is having a huge impact on our pipeline. We are now much more confident that we are able to capture more of our conversions with less effort. Higher return on our time means more pipeline with less work. Review collected by and hosted on G2.com.

Show More
Show Less
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Madkudu helps to give me direction on which leads to prioritize and contact the fastest. Activity within our application definitely translates to higher interest in our product which leads to be qualified opportunities. Madkudu has been a great asset to our company. Review collected by and hosted on G2.com.

What do you dislike?

I haven't found anything that I dislike yet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have 100s of new signups of our platform daily and trying to filter through those to determine the right ones needed to contact first was a bear. Madkudu helps to focus our efforts on the best prospects. Review collected by and hosted on G2.com.

Show More
Show Less
Growth and Marketing Operations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The scoring we use from Madkudu has been proven to be a reliable predictor of quality for us and we have been able to easily integrate it into our various lead models. Review collected by and hosted on G2.com.

What do you dislike?

There are some limitations to Madkudu's integrations, we don't have a easy way to add behavioral modeling with them due to the tools we are using. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Madkudu helps us evaluate lead quality to focus on the most valuable leads in our funnel and speed up our follow up processes. Review collected by and hosted on G2.com.

Show More
Show Less
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The flexibility of the model to take into account a company's unique context. The signals and split between Likelihood to Buy and Customer Behaviors are really helpful. I am also impressed by the high predictive rate of grades A and B towards lead conversions. Review collected by and hosted on G2.com.

What do you dislike?

We have at times had to go out of our way to get explanations for certain observations and to really uncover the black box, whereas this should be information communicated upfront and proactively to the customer. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Madkudu might be easy to setup, but can take time depending on a company's internal technical and architectural requirements. Stay ahead of the curve by keeping this in mind and incorporating this into your adoption plan Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are getting sellers to have more targeted outreach - they are now able to prioritize only leads A & B. We are still yet to realize a wide benefit in revenue, as outreach and enablement to sellers is still ongoing. Review collected by and hosted on G2.com.

Show More
Show Less
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

MK automatically understands which leads will be a great fit our our sales teams, how likely they are to buy, and at what ACV. It's enabled us to prioritize a huge inbound lead volume for our sales team and close business much more efficiently. Review collected by and hosted on G2.com.

What do you dislike?

No major complaints. Takes a bit of time to get the data flow running, but the team is very business-savvy and does a great job creating and iterating on models to get the job done right. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Start now. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Lead prioritization, sales efficiency, and splitting our sales team between velocity and enterprise teams based on MK data. Review collected by and hosted on G2.com.

Show More
Show Less
Director of Marketing Operations
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The product allows for the integration of multiple data sources and uses only the best data providers (Clearbit, etc.) to run data augmentation and supplement scoring models. Real people helping to build real models that result in real scores that make sense. Review collected by and hosted on G2.com.

What do you dislike?

With real science and real people sometimes comes a cost in real time, but ones it's running, it's worth it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's important to know the structure of your own data and be explicit in terms of institutional knowledge of how your business runs. When you supply MadKudu with this information, their Pro Services team will take care of the rest. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Lead and Account Scoring (increased speed of prioritized leads to database)

- Better Definition of Ideal Customer Profile (

- Velocity and Conversion Review collected by and hosted on G2.com.

Show More
Show Less
VP, Sales
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind. Review collected by and hosted on G2.com.

What do you dislike?

It's very sticky and would be hard to leave. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve performance over time. MK has been part of the story that has helped us improve our sales velocity Q/Q for two years. Review collected by and hosted on G2.com.

Show More
Show Less
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product. Review collected by and hosted on G2.com.

What do you dislike?

I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

1. Static lead scoring takes too much time and effort since the market changes quickly.

2. Easily add product and business datat to create a better customer fit model.

3. More firmographic and demographic data!! Review collected by and hosted on G2.com.

Show More
Show Less
Global Director of Demand Generation
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Real-time grading of prospect quality based on a thorough analysis of our most meaningful historical data. Review collected by and hosted on G2.com.

What do you dislike?

I will always want more and more signals :) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Prioritizing of prospects - Allows us to narrow our focus and spend more time/resources marketing to prospects more likely to be in our ICP

Prospect response times & sales alignment - Removes the manual/subjective review of prospect quality between sales and marketing. This allows us to filter out the junk and quickly follow up on qualified prospects. Review collected by and hosted on G2.com.

Show More
Show Less
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

MadKudu delivers identification, qualification & engagement as an API, allowing our marketing team to focus on what we do best: having conversations with our target audience. Review collected by and hosted on G2.com.

What do you dislike?

N/A. MadKudu gets the job done. I'm a power user so I'm always asking for more more more. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Think beyond lead scoring. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use MadKudu internally for all of our marketing activities. We generate qualified pipeline from live chat, webinars, our newsletter, and co-marketing activities. We use MadKudu as a pre-requisite definition of MQL & SQL, helping our sales & marketing teams stay aligned around which metrics matter most. We also measure ROI of top-of-funnel paid & organic acquisition based on the number of MadKudu-qualified leads (MadQLs) we generate. Review collected by and hosted on G2.com.

Show More
Show Less
AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Very good tool for lead scoring. Saves us a ton of time to prioritize our leads based on real data. Review collected by and hosted on G2.com.

What do you dislike?

Since everything's based on your data, you need to have enough relevant data. The model may need to be readapted to new situations, new markets. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We had trouble finding good indicators on which to base our lead scoring. Through the data analysis they made, we're more confident in the lead scores we have. Our sales teams car focus on best leads. Review collected by and hosted on G2.com.

Show More
Show Less
CMO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Sharing ideas/best practices for growth

Amazing customer success team

Accuracy of the predictive model Review collected by and hosted on G2.com.

What do you dislike?

It's still a startup, so some features/processes are still building up Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Real-time scoring of inbound leads for fit and behavior

Lead prioritization and routing

Personalized follow-up Review collected by and hosted on G2.com.

Show More
Show Less
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

MadKudu created a custom lead scoring model for our business and provided a mechanism that allows us to score leads on form fill in real time that has facilitated a dramatic increase in the value of each lead. Review collected by and hosted on G2.com.

What do you dislike?

Our experience with MadKudu has been terrific and I don't have any "dislikes." Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The strong lead flow through our website is a blessing and curse. We faced a situation where our SDRs had trouble prioritizing leads and MadKudu provided a model and framework to help us make sure we placed our best resources on our most valuable leads. Review collected by and hosted on G2.com.

Show More
Show Less
Behavioral Research Associate
Research
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I feel that’s it a great interface for teams to use Review collected by and hosted on G2.com.

What do you dislike?

I don’t like how you can’t use it on all platforms Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data abstracting Review collected by and hosted on G2.com.

Show More
Show Less
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love that I'm no longer wasting time searching for a good sales lead. Review collected by and hosted on G2.com.

What do you dislike?

I can honestly say that I like everything that this software has to offer. They've found so many solutions to many problems. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm saving time, and getting much better leads for sales. I've basically doubled my sales since I started using them. Review collected by and hosted on G2.com.

Show More
Show Less
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

the most quality leads I have ever gotten from a company and its really has helped increase my sales Review collected by and hosted on G2.com.

What do you dislike?

there has been nothing i didn like my time suing company Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

getting more sales and quality leads Review collected by and hosted on G2.com.

Show More
Show Less
Do you work for MadKudu?

MadKudu Categories on G2