--- title: MadKudu Reviews meta\_title: 'MadKudu Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 46 reviews by the users' company size, role or industry to find out how MadKudu works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 46 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- ## Top-Rated Alternatives [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Clearbit](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clearbit") Clearbit 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/madkudu/competitors/alternatives) # MadKudu Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by MadKudu but has limited features. Are you part of the MadKudu team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place. * * * Seller [HG Insights](https://www.g2.com/sellers/hg-insights) Discussions [MadKudu Community](https://www.g2.com/products/madkudu/discuss) Languages Supported English, French Solution Type All-in-One Overview by Sam Levan Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmadkudu%2Freviews) ## User Insights Average based on 46 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Brandon D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon D.") BD Brandon D. Sales Executive Marketing and Advertising Enterprise (\> 1000 emp.) 2/20/2025 "Fast way to prioritizing high-potential leads" 5/5 What do you like best about MadKudu? MadKudu pulls key buyer signals into one place within Salesforce, making it easier for sales teams to focus on high-potential leads. The platform provides clear insights into which users are seeing the most value from our solution, helping us prioritize outreach effectively. Additionally, it simplifies adding potential contacts to our outbound campaigns, ensuring no valuable opportunity is missed. Review collected by and hosted on G2.com. What do you dislike about MadKudu? While MadKudu provides great insights, refining the granularity of lead scoring and allowing more customization in how signals are weighted would be beneficial. I would like to ability to add custom fields, use a search features that will narrow a search based on those custom fields. Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? I am able to find my top users, with some high level information on there role and influence in the company. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Grant B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grant B.") GB Grant B. Outbound Operations Architect Small-Business (50 or fewer emp.) 12/12/2024 "Mad abilities to qualify your ICP" 5/5 What do you like best about MadKudu? I set up a workflow in Clay where I was pulling in leads from a linkedin feed, but not all them were a good fit for my product. I didn't want to spend a ton of time reviewing the leads, so I pulledin MadKudu to score the leads based on my offering and man, did it deliver. The scores they are able to give you, along with the intel they have that drives that number, is really really helpful. Was able to only reach out to the best leads and drive campaign success a lot quicker. Review collected by and hosted on G2.com. What do you dislike about MadKudu? Pricing is a big jump to get into, but the product is worth it! Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? It is reducing the amount of time we spend manually qualifying leads. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mike D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike D.") MD Mike D. Director, Marketing Operations Mid-Market (51-1000 emp.) 8/2/2023 "Had the pleasure of utilizing MadKudu at 2 companies here is what I have learned:" 5/5 What do you like best about MadKudu? +MadKudu integrates with our existing tech stack, powering our existing workflows +The scoring model is very agile. It can support SMB or Enterprise. Mixes the best of AI with the flexibility to do what is best for you business. +Very talented and thoughtful enablement, and CS teams. Great people at the company. +In over a year, many feature requests have come to fruition. Review collected by and hosted on G2.com. What do you dislike about MadKudu? - It takes time to read the decision trees used in scoring. -Deploying new models can be exhilarating, and a little scary! Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? I've used MadKudu at 2 companies. Both times the team has been excellent. I really enjoy working with the people there and learning from them. At my previous company, we were able to shift a sizable amount of our workforce to an outbound sales motion because of how accurate the score was in predicting not only the best leads but also the worst. It saved us ~2M in headcount and made us a more efficient business. This was in an enterprise environment with multiple products. MadKudu is Enterprise ready and can handle nuance. Currently starting over with MadKudu at another company, and I am excited to see what I can learn about our lead quality and how to grow the business. With every company come unique challenges but MadKudu surrounds me with a team that ensures I will be successful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Bryanna F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bryanna F.") BF Bryanna F. Mid-Market (51-1000 emp.) 8/1/2023 "Powerful insights to drive action and ultimately pipeline" 4.5/5 What do you like best about MadKudu? I love how I can see the analysis on how my different leads are performing. This is incredibly helpful for our targeting. What really makes MadKudu stand apart is how I can see inside the typical blackbox (6sense) and can manipulate the scoring models as needed to ensure we have unique scoring for different regions and segments. This ability to tweak and test gives me so much more confidence in the resulting segmentation. Review collected by and hosted on G2.com. What do you dislike about MadKudu? Some of the testing is difficult but the product team has been making improvements there. I find it difficult to trust some of the performance analyses because it can contradict our internal data. Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? MadKudu is solving for our lead qualifications. It allows me to put unique qualifiers into the model and to help support unique regions as needed. This is beneficial so that I can have one tool that supports all sides of our pipeline. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris C.") CC Chris C. Enterprise (\> 1000 emp.) 8/2/2023 "Insightful insights into accounts that help full pipeline" 4/5 What do you like best about MadKudu? You get a better heartbeat on your accounts and pipeline by looking at the activities and insights MadKudu provides. Dealing with thousands of accounts can be challenging and stressful at times but with Madkudu you can cut through the BS and get the information you want from the prospects who are actually interested and engaging with your product/service. Review collected by and hosted on G2.com. What do you dislike about MadKudu? A live dashboard connected to my CRM to be able to access the top prospects all in one place. Sometimes it can be time-consuming going account by account to see whose been active recently. THe madkudu emails help but a live updated dashboard would be extremely helpful Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? Figuring out which accounts and prospects are actively engaging with my products. Allows me to pro-actively reach out to warmer lead types which leads to more engaged prospects Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/1/2023 "Helps with time management" 4/5 What do you like best about MadKudu? Overall, MadKudu helps me target who I should spending my time with in a very easy fashion. While I trust what MadKudu provides, it's up to your org on how they want to provide that data to you - which can be frustrating if they are only exposing MadKudu's insights with an embedded widget within the CRM rather than provide access filter and review within MadKudu's portal itself. Review collected by and hosted on G2.com. What do you dislike about MadKudu? I really can't think of anything. If you're working a cold territory (like I am), then there may be times where you may think it doesn't work. However, for the few folks within my territory that have been 'active', then the insights seem to be spot on. Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? It's helping provide visibility into whether my 'leads' are real while providing true insight into what makes said lead an actual lead. This helps me with managing my time, who I spend my time with, and helps propel conversations into something more contextual rather than something that is pitch-driven. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kim V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kim V.") KV Kim V. Mid-Market (51-1000 emp.) 8/2/2023 "Powerful lead scoring/management engine" 3.5/5 What do you like best about MadKudu? MadKudu surfaces only the best prospects to our sales team, so they can focus on our highest value leads. MadKudu integrates with our existing tech stack, powering our existing workflows, making it a seamless connection. The support team at MadKudu is very helpful and quick to answer any questions that I have. Review collected by and hosted on G2.com. What do you dislike about MadKudu? There is a learning curve to learning how to admin the tool, however the CSM and Support team are super helpful and knowledgable about the tool. Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? Finding the best of the best leads to send to next lead funnel stage. Ability to optimize lead scoring for our different BU and ICPs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/1/2023 "Increase close rate with MK!" 4.5/5 What do you like best about MadKudu? I love how we can prioritize our leads, as it is always difficult to identify which prospects to priotize. It can also be a great tool to upsell existing customers on new products!! The output also provides jusitfication for the results, which is helpful when validating data. Review collected by and hosted on G2.com. What do you dislike about MadKudu? The bulk scoring process is clunky when you try to merge the scores with existing spreadsheets. I wish there was a way for MK to add data, rather than mess with input/output sheets that have to be manually merged. Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? Identifying which prospect accounts to priotize with outreach campaigns, and how much we should nuture each lead. We develoeped an entire process around MK to determine type of outreach campaign required. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/15/2023 "Timesaver for GTM Teams" 4.5/5 What do you like best about MadKudu? Madkudu allows more control over our data compared to other blackbox platforms.Our CS team is also incredibly supportive in making sure we're successful. I've saved a ton of time analyzing different models within MadKudu Springbok to gather insights on leads and accounts that matter to the organization. Review collected by and hosted on G2.com. What do you dislike about MadKudu? There are some bugs in the platform which take some time to resolve, but the support team is quick to respond at least. There is some learning curve in taking a deeper dive into each model and trying to make improvements, but the customer success team is very hands-on in helping you learn. Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? Lead prioritization and quick insights into pipeline patterns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/1/2023 "Sales Insights" 5/5 What do you like best about MadKudu? I like that I can see a snapshot of what is important to me. The way I can hop on salesforce and see what is most relevant and then take that straight to my messaging is awesome! Review collected by and hosted on G2.com. What do you dislike about MadKudu? I wish the load times weren't as long. Sometimes, I get discouraged when I have to wait for a long time to see what I need to see in Salesforce. Other than that, all good! Review collected by and hosted on G2.com. What problems is MadKudu solving and how is that benefiting you? MadKudu solves the problem of knowing how to attack different leads. Personalization is the name of the game for an SDR like me and MadKudu gives me the chance to personalize a lot! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about MadKudu? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MadKudu ](https://www.g2.com/products/madkudu/discussions/new) GU Guest User What is MadKudu used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-madkudu-used-for) [ View all Discussions ](https://www.g2.com/products/madkudu/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/madkudu/pricing) ## How much does MadKudu cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 15 purchases. Get Price Estimate MadKudu Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-madkudu) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") Clearbit 4.4/5(633) [ Compare Now ](https://www.g2.com/compare/clearbit-vs-madkudu) ##### ##### MadKudu Features Platform Data Synchronization Analysis Attribution Lead Opportunity Lead Assignment Pipeline Acceleration Discovery Lead Management Scoring/Ranking Lead Context Management Conversion Viability Workflow [ View More Features ](https://www.g2.com/products/madkudu/features) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is FACTS Financial Aid Management worth it for small private schools?](https://www.g2.com/discussions/is-facts-financial-aid-management-worth-it-for-small-private-schools)[Which ERP integration services work best for quote to cash systems and revenue management implementations?](https://www.g2.com/discussions/which-erp-integration-services-work-best-for-quote-to-cash-systems-and-revenue-management-implementations)[What disk cleanup software is most trusted by IT operations managers and tech professionals based on user reviews?](https://www.g2.com/discussions/what-disk-cleanup-software-is-most-trusted-by-it-operations-managers-and-tech-professionals-based-on-user-reviews%20) [What are the highest rated database comparison tools for staging-to-production workflows where deployment errors must be eliminated?](https://www.g2.com/discussions/what-are-the-highest-rated-database-comparison-tools-for-staging-to-production-workflows-where-deployment-errors-must-be-eliminated)[Best value software for marketing data analysis](https://www.g2.com/discussions/best-value-software-for-marketing-data-analysis)[Pros and Cons Details](https://www.g2.com/products/madkudu/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)