PipeCandy Reviews & Product Details

PipeCandy Overview

What is PipeCandy?

PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce.

PipeCandy Details
Website
Languages Supported
English
Product Description

Intelligent Prospecting Platform for outbound sales and inbound lead enrichment.

How do you position yourself against your competitors?

Ability to slice and dice prospects in the retail/eCommerce industry based on attributes that are very unique to the industry is what sets us apart from our competition. While traditional predictive marketing and data providers focus on firmographic and technographic data, we go one step ahead and provide metrics that are more relevant - like omni-channel presence data, web sales, shipping volume and shipping policy insights, traffic etc. that are unique to the retail industry.


Seller Details
Seller
PipeCandy
Company Website
Year Founded
2016
HQ Location
Walnut, CA
Twitter
@PipeCandyHQ
1,623 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
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PipeCandy Reviews

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CSO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Best for predictable eCommerce demand generation

We are a nationally recognized agency that helps eCommerce companies increase revenue. So we know the demand generation process.

PipeCandy is a breath of fresh air among company intelligence tools. Their eCommerce and D2C specific information helps us build a predictable demand generation engine within Amerisales. Review collected by and hosted on G2.com.

What do you dislike?

We find them to be great. But I’d think that if they can integrate with more CRMs natively, it could be a lot more powerful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding specific data on prospects. Review collected by and hosted on G2.com.

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EVP of Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The team was flexible to work with for our business model. We were able to structure the contract around ensuring reasonable contacts for our sales team to leverage. Review collected by and hosted on G2.com.

What do you dislike?

As with any lead service, we were limited to what information is actually available. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed obscure business information that is difficult to obtain from traditional sources. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

PipeCandy provides detailed and customized search parameters to focus on industries and products that best suit our partnership requirements. The search results help me find companies that fit my targeted profile and includes helpful info. about the prospects' online presence. There is also great customer support with the service. Review collected by and hosted on G2.com.

What do you dislike?

As my search is targeted to one country, I find a lot of overlap with search results, even by changing a few of the search parameters. Fortunately, PipeCandy has a feature to dedupe against saved filters. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Very useful and valuable resource. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to search and target prospects that fit my requirements and understand their process prior to contacting them. This reduces time wasted on cold calls and info. gathering to free up more time for customized conversations with prospect. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We chose PipeCandy after reviewing multiple options. I have been really impressed with how quickly they learned our market and tailored an outreach campaign to meet our needs. We're receiving high-quality Enterprise leads as well as relevant SMB leads. Also, their customer success team provides detailed campaign analysis and is quick to respond to our requests. They've become a valuable part of our outreach stack and we intend to continue working with them. Review collected by and hosted on G2.com.

What do you dislike?

I am very happy with Pipecandy and I don't have any dislikes at this time. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Pipecandy uses 3rd party software to run their outbound email campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Email outreach campaigns. Lead generation. Review collected by and hosted on G2.com.

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Co-Founder
Information Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

PipeCandy is a very-easy to use the product. One of the best features we like is shortlisting companies based on different criteria at any given time, be it Shopify users in the US in specific revenue segments or Companies in a specific industry, PipeCandy has got it all covered. Review collected by and hosted on G2.com.

What do you dislike?

Honestly, nothing comes to mind. This is the most accurate lead intelligence tool I have come across from a tech information standpoint. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

PipeCandy is a wonderful tool to support the sales team in prospecting. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use them to identify eCommerce leads for our clients’ requirements. The data provided has all information needed on companies – especially the information on category and web-sales revenue is quite useful. Review collected by and hosted on G2.com.

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Director Of Business Development
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Very easy to navigate and learn the system. Review collected by and hosted on G2.com.

What do you dislike?

Results could be a little more accurate. Sometimes websites that should show up in search results do not. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend Pipecandy to others as we have yet to find similar software that is as powerful as the overall performance that Pipecandy can provide. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to track down e-commerce websites that are selling very specific products that have a specific range of web traffic and sales. This information is key to our sales process. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Being able to sort by shipping carriers. Review collected by and hosted on G2.com.

What do you dislike?

Customer service was inconsistent. And they only access eCommerce companies data from what I remembered. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed to identify companies that ship a physical product and they had the ability to pull this data kinda. It wasn't the most accurate though. We would look at some o our own customers on their platform where we knew their shipping volume, and Pipecandy's data was way off. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

PipeCandy take the time to understand your needs in detail, tailor the output accordingly, then follow up regularly to ensure that the delivery meets the objectives. They also take the time and care to ensure the quality of the output before providing it to the client. Review collected by and hosted on G2.com.

What do you dislike?

The requirement to pay always in advance. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are continually looking to explore new niches within the markets and develop a greater understanding of these segments across multiple countries. PipeCandy helps us to do this effectively. Review collected by and hosted on G2.com.

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EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Vast industry information and insights combined with a detailed dataset that can be filtered to specific requests. Also provide a rich enrichment service to expand the company level data sets. Review collected by and hosted on G2.com.

What do you dislike?

Slight limitation that the GMV market sizing data is only based on brand.com D2C turnover. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to map our TAM and drill down into actionable prospecting data Review collected by and hosted on G2.com.

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Co-founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It has been great that Pipecandy has helped us find and identify our addressable market. We used them to identify which companies use Magento as their checkout process and the leads have been great for getting us started. Review collected by and hosted on G2.com.

What do you dislike?

Some of the information that they gave us does not feel accurate. We are building a company based off of how many shipments that these businesses are sending out and the estimates that they give for several global companies feel very low. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

PipeCandy is great software. Some of their information could be more accurate, but it is a great tool to help build out and qualify your sales pipeline. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Filling out the start of our sales pipeline. We are able to move right to qualifiying leads because of the information that Pipecandy has given us. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The interface and clean layout, the good and minimal use of colours, and the depth of data categories made available. The app itself was generally smooth and didn't choke up or lag much. It was also constantly updated with new companies. Review collected by and hosted on G2.com.

What do you dislike?

There were a huge number of faults with every level of the app. First off, data discrepancies- from Apple being categorized as "Food And Beverages" to Walmart being a "Automotive and Vehicles" company- some main data categories were rife with inaccuracies. Moreover, creating lists to download contacts was super buggy- it seemed to break down every 5 pages. While that was fixed later as we contacted support, it probably should never have been a problem. On top of that, lack of small features like not being able to delete contacts from/merge lists among other things, makes using this app very frustrating. I really wish it would be great- I like the underlying concept and a lot of effort has clearly put in. But it seems there is a long way to go still. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it for lead sourcing. It is great at providing company information in detail, and is generally accurate. It benefits us by providing a large downloadable database of company data. Review collected by and hosted on G2.com.

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Response from Ashwin Ramasamy of PipeCandy

Feedback like this is tremendously useful in improving the product experience. Thanks for being candid about your experience.

While not justifying at all, here is why some companies have been misclassified. We are categorizing companies, at scale and have come up our own taxonomy of segments (instead of SIC or NAICS), because 'sub-category' level classification matters when you are trying to understand eCommerce companies better (The way you sell to a luxury goods retailer will be very different from how you'd sell to a diaper seller. We recognize that need).

When you use machine-learning at scale to solve classification problems, some errors such as the ones you mentioned are inevitable. Manual reclassifications are how you'd rectify them (and we have done that).

We sincerely apologize for the time that you spent on the misclassified pages (and that's something we can never give back). Right now, on the product you'd find much better and accurate data (overall) and classifications (to be specific). You may still find some companies mis-classified (example: Ticketmaster as an entertainment company, which is debatable because they are a ticketing service, but then they also host concerts and hence an entertainer). Classification is as much art as it is science. We are getting there.

Thanks for nudging us in the right direction. Give us a try again :)

IC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Industry specific intelligence. PipeCandy's data helped answer questions about my eCommerce prospects. Review collected by and hosted on G2.com.

What do you dislike?

Not something I dislike but currently, their platform primarily covers the US market and some English-speaking markets. It would be great if they expanded their coverage. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Consider going for PipeCandy if you'd need to discover your eCommerce prospects or if you'd deeper insights on accounts in your sales funnel. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We had to identify a targeted set of eCommerce companies to prospect to. It's fantastic that PipeCandy's insights handpicked accounts that we could set up meetings for. Review collected by and hosted on G2.com.

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Founder & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

We asked PipeCandy to analyze the technology adoption trends of eCommerce companies. They ask the right questions. The research was easy to understand and comprehensive Review collected by and hosted on G2.com.

What do you dislike?

I guess this is typical with research projects - you get more questions after doing the research. PipeCandy should structure their research to include a few hours of follow-up and analyst time, which I think they do now. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Highly recommended! Define your goals and expectations clearly to get the best results. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As a tech job board focused on enterprise tech, PipeCandy's research helped us build a GTM for this new vertical. Their research was thorough. We also got a list of companies that are growing fast in this space. Highly recommended! Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Pipecandy helped us with market analysis reports and leads mining for our products. They are a great team to work with. They are super invested in the project and always available to help with any queries that we have. Review collected by and hosted on G2.com.

What do you dislike?

I don't have anything that I can mention that the team can improve on. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

PipeCandy has helped us with market analysis and calculating TAM for one of our latest products. We are also working with Pipecandy's team for lead mining. This is helping us in building the target audience for our outreach. The details that they have helped us with are exhaustive and also accurate.

Looking forward to continuing this engagement. Review collected by and hosted on G2.com.

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Business Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

eCommerce specific data

Data Accuracy

Unique filters that saved us from wasting money on unnecessary leads

Excellent customer support and flexible engagement style Review collected by and hosted on G2.com.

What do you dislike?

Not a negative but we hope they scale their data coverage across all geographies Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used PipeCandy to discover fast growing omnichannel retailers that would find value in our pricing and promotions solution. We've tried tools like Discoverorg, ZoomInfo etc. While they are all valuable for contacts/IT spend etc. PipeCandy gave us some very unique insights about sales, growth and technology stack maturity of retailers. Also, they could differentiate between business models, pricing models etc. which is invaluable for pitching a pricing/promotions product. Review collected by and hosted on G2.com.

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Data Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to use this company for direct mail campaigns Review collected by and hosted on G2.com.

What do you dislike?

Sometimes for meetings, I have to work until 2am in the morning so that I can have a meeting with my POC at 9 am (EST to IST) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have been able to cooperate with PipeCandy in the use of direct mail campaigns. The benefit that I have realized is that my boss, his partner, and the team was very impressed at the quick turnaround and quality of the work. Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We tried traditional data providers. There is no one where I can find product categories, traffic, revenue, and omni-channel data all in one place. PipeCandy wins clearly in this category. Review collected by and hosted on G2.com.

What do you dislike?

Little expensive for Start-Ups. Wish there is a price category for start-ups Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Will recommend to PiPeCandy to everyone. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

At Ruralshop.com, our channel is global with a key focus on the US market. As a young company with unique products, we had to find a lot of niche eCommerce companies that would like sell our merchandise . Through PipeCandy, we were able to identify this niche lead and connect with many of them. Review collected by and hosted on G2.com.

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EC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

For running certain outbound marketing campaigns, we were looking for a good and reliable data source provider. PipeCandy fitted the bill for the eCommerce segment. I had a good set of data about the eCommerce customers that was useful for us. Review collected by and hosted on G2.com.

What do you dislike?

From the eCommerce industry perspective, we were looking for more details like their website's traffic or the tech stack of the companies. Their tool, at the point of time, didnt have these data. But the team was super quick in support in providing this data in an offline manner. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Running outbound email campaigns targeted at eCommerce customers. PipeCandy provides reliable data for a super-niche segment of audience. Review collected by and hosted on G2.com.

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Lead gen specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Unique Data that we don't find easily

Saves time on research (we are a lean time and this is very valuable) Review collected by and hosted on G2.com.

What do you dislike?

Customization of tool based on client can be improved Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our aim was to maximize responses to our campaigns. So we had to run very unique and targeted campaigns after knowing the context about each company we do the campaign for. PipeCandy helped us to do that very well, especially when our target was retail segment. Review collected by and hosted on G2.com.

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EI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

PipeCandy was accommodating to the custom needs of our project (building a custom prospect list) and turned around deliverables in a relatively short timeframe. Review collected by and hosted on G2.com.

What do you dislike?

Some of the categorization of companies in the results we received were miscategorized, and some larger enterprises were absent from the list. They addressed this and corrected when we brought it up to them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It was a good start in helping build a custom prospect list for a new market. Review collected by and hosted on G2.com.

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AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Top level professionals who not only deliver the data needed, but also are innovative and creative with the most obsecure of requests, 5 stars Review collected by and hosted on G2.com.

What do you dislike?

We've had some technical issues with the API delivery of data at the beginning. Happy to say that this was quickly resolved Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Just ask, and they will deliver Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helping consumers search and find the data we need. Benefited from not only paying attention to top data points, but all of them Review collected by and hosted on G2.com.

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Associate Lead Gen Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Accurate data with relevant insights

Data on the retail segment Review collected by and hosted on G2.com.

What do you dislike?

Other verticals apart from retail and eCommerce can also be included Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Pipecandy gave us the unique set of data that had accurate details and also relevant insights. It helped us to get maximum response on our campaigns. Review collected by and hosted on G2.com.

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Office Manager
Financial Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Friendly interface; easy to use; Review collected by and hosted on G2.com.

What do you dislike?

No B2B vs. B2C differentiation; companies categorized incorrectly; difficult to work off of a single list; no contact information Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

B2B lead gen; no benefits at this time Review collected by and hosted on G2.com.

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Response from Ashwin Ramasamy of PipeCandy

Jordan,

Thanks for the feedback!

Much appreciate your inputs. The classification (B2B vs. B2C) is underway and we hope to add that as an attribute soon. Right now, you could go to categories like 'Industrial goods', 'Business Services' etc. to find B2B companies. But you are right, in that, a B2B apparel company will still be an apparel company and won't be specifically called out as B2B (until we solve it at scale using reliable algorithms, which we are at it right now).

I am absolutely not the one to give excuses to customers. If you are curious why such classifications are a problem - there is no 'silver bullet' way to classify companies into segments or based on business type. Presence of shopping cart, or mention of wholesale etc. are good indicators but they fail in a lot of cases. Classifications are always 'work in progress' and we never stop improving them.

We knew of this problem that you faced and our customer success team delivered the classifications offline for your campaigns and have since them been in touch to help you in whichever way that they can.

You can continue to count on them as we improve the product experience for specific situations like the ones you have pointed out.

Thanks for trying us!

EI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The Pipecandy team was very easy to work with and provided great support. Review collected by and hosted on G2.com.

What do you dislike?

The data that we received was not as comprehensive as we had hoped. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

PipeCandy helped us pull a list of all online retailers in the US generating $10M+ in annual revenue and enrich our Salesforce database with the account information. Review collected by and hosted on G2.com.

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