# PipeCandy Reviews **Vendor:** PipeCandy **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 35 ## About PipeCandy PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce. ## PipeCandy Reviews ### 1. Great product with better support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about PipeCandy?** Great interface and I like the filters so we can dial into specific verticals. Saving lists and then excluding the previous lists so we get new results is also a benefit. Data quality is also solid. **What do you dislike about PipeCandy?** I would recommend "growth" scores so we can not only pull lists but then see who from the list is growing or showing signs of growth. Unique visitors, social media growth, those help, but a single score that says company X is a strong opportunity. **What problems is PipeCandy solving and how is that benefiting you?** PipeCandy is helping us build pipeline and set new meetings for our BDR teams. We can also use the lists for market intelligence on the marketing side of the business. Overall, saves time and makes us more efficient. ### 2. Very responsive support team and broad database **Rating:** 4.0/5.0 stars **Reviewed by:** Cris L. | Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2022 **What do you like best about PipeCandy?** It's a fast way to cast a wide net for ecommerce merchants **What do you dislike about PipeCandy?** That is only covers email contacts and not phone for example. **What problems is PipeCandy solving and how is that benefiting you?** Harvesting emails for outbound sales efforts. ### 3. Very helpful in finding good leads **Rating:** 4.5/5.0 stars **Reviewed by:** Donna P. | Freelance Contractor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about PipeCandy?** PipeCandy has the information we need to get good leads. **What do you dislike about PipeCandy?** Not everything is in there, but they are continuously working on improvement. **What problems is PipeCandy solving and how is that benefiting you?** They have the company information that we're looking for (carrier and shipping volume). ### 4. Great Customer Success Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about PipeCandy?** PipeCandy has aggregated data that can't be found elsewhere. Their customer success team has been extremely supportive. **What do you dislike about PipeCandy?** Haven't found anything to dislike so far **What problems is PipeCandy solving and how is that benefiting you?** PipeCandy is helping me understand the landscape of ecommerce companies ### 5. Excellent mid-market and enterprise eCommerce company. **Rating:** 5.0/5.0 stars **Reviewed by:** Aira C. | Customer Service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about PipeCandy?** It was a great experience. I am a web scraper. My job was to scrape any company at best with the parameters that my boss wants, and Pipecandy helps me a lot in finding those company It made my job so much easier. Pipecandy is a very easy-to-use product. I am very impressed with the outcome; also, my boss was delighted to know that we meet our quota and we exceed our client's expectations. **What do you dislike about PipeCandy?** Honestly, I don't have any problem encountered with Pipecandy nothing across to mind. Pipecandy is, I can say, the most accessible and accurate lead intelligence that I have ever used in the entire work. I am so delighted with Pipecandy. **What problems is PipeCandy solving and how is that benefiting you?** The Pipecandy is the tool that helps us find the company that we needed. We used it to identify the leads or parameters that our clients want. I can say that one of the best of Pipecandy is shortlisting companies based on different criteria. It made my job so much more manageable my boss and our client are impressed with the outcome. my words are not enough to express my thoughts about how good and easy-to-use Pipecandy is. Excellent tool that we have ever encountered. ### 6. Deep Ecommerce and Direct-to-Consumer Expertise and Exceptional Granularity **Rating:** 5.0/5.0 stars **Reviewed by:** Laura S. | PMM Hive Executive Member, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about PipeCandy?** The PipeCandy team and dataset have a laser focus on e-commerce and direct-to-consumer brands. PipeCandy built the platform and designed the data structure around that expertise. There simply is not anything else out there like it, especially if you are doing market sizing for this ever-changing space. The other data enrichment providers often lump all e-commerce and Internet sales together, which is useless if you need to look at these brands at a much deeper level. The team is also very interested in hearing and making product improvements for the Web platform. **What do you dislike about PipeCandy?** The process for real-time enrichment via the API is improving though is not yet on par with the Web platform. That said, e-commerce stores come and go, and working with this sea of domains can be volatile. PipeCandy was very receptive to feedback around how to improve this offering. **Recommendations to others considering PipeCandy:** If you need data enrichment for e-commerce and direct-to-consumer brands, this is it. Others do not even come close. **What problems is PipeCandy solving and how is that benefiting you?** I have done extensive market sizing with PipeCandy, as well as doing deep dives into prospects and customers. I have also used PipeCandy for the firmographic data enrichment of these brands. I also rely on the newsletters and reports PipeCandy puts out to stay current on e-commerce and direct-to-consumer trends, especially during COVID, when we have seen constant change. ### 7. Loads of Information collected for you **Rating:** 5.0/5.0 stars **Reviewed by:** Srinivas V. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about PipeCandy?** Intuitive & easy to use. Ton of information. Cool filters to arrive at dataset quickly. Great team to support any queries. **What do you dislike about PipeCandy?** Nothing jumps to mind on features and capabilities. **What problems is PipeCandy solving and how is that benefiting you?** Putting together target prospect lists, with precise positioning ### 8. Amerisales & Pipe Candy **Rating:** 4.0/5.0 stars **Reviewed by:** Jesse S. | CSO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2021 **What do you like best about PipeCandy?** Best for predictable eCommerce demand generation We are a nationally recognized agency that helps eCommerce companies increase revenue. So we know the demand generation process. PipeCandy is a breath of fresh air among company intelligence tools. Their eCommerce and D2C specific information helps us build a predictable demand generation engine within Amerisales. **What do you dislike about PipeCandy?** We find them to be great. But I’d think that if they can integrate with more CRMs natively, it could be a lot more powerful. **What problems is PipeCandy solving and how is that benefiting you?** Finding specific data on prospects. ### 9. Lead List Service **Rating:** 5.0/5.0 stars **Reviewed by:** Brie A. | EVP of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2021 **What do you like best about PipeCandy?** The team was flexible to work with for our business model. We were able to structure the contract around ensuring reasonable contacts for our sales team to leverage. **What do you dislike about PipeCandy?** As with any lead service, we were limited to what information is actually available. **What problems is PipeCandy solving and how is that benefiting you?** We needed obscure business information that is difficult to obtain from traditional sources. ### 10. Great resource for e-commerce prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about PipeCandy?** PipeCandy provides detailed and customized search parameters to focus on industries and products that best suit our partnership requirements. The search results help me find companies that fit my targeted profile and includes helpful info. about the prospects' online presence. There is also great customer support with the service. **What do you dislike about PipeCandy?** As my search is targeted to one country, I find a lot of overlap with search results, even by changing a few of the search parameters. Fortunately, PipeCandy has a feature to dedupe against saved filters. **Recommendations to others considering PipeCandy:** Very useful and valuable resource. **What problems is PipeCandy solving and how is that benefiting you?** I am able to search and target prospects that fit my requirements and understand their process prior to contacting them. This reduces time wasted on cold calls and info. gathering to free up more time for customized conversations with prospect. ### 11. CRO **Rating:** 5.0/5.0 stars **Reviewed by:** Eric G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2020 **What do you like best about PipeCandy?** We chose PipeCandy after reviewing multiple options. I have been really impressed with how quickly they learned our market and tailored an outreach campaign to meet our needs. We're receiving high-quality Enterprise leads as well as relevant SMB leads. Also, their customer success team provides detailed campaign analysis and is quick to respond to our requests. They've become a valuable part of our outreach stack and we intend to continue working with them. **What do you dislike about PipeCandy?** I am very happy with Pipecandy and I don't have any dislikes at this time. **Recommendations to others considering PipeCandy:** Pipecandy uses 3rd party software to run their outbound email campaigns. **What problems is PipeCandy solving and how is that benefiting you?** Email outreach campaigns. Lead generation. ### 12. Best data for eCommerce leads **Rating:** 5.0/5.0 stars **Reviewed by:** Sivakumar V. | Co-Founder, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about PipeCandy?** PipeCandy is a very-easy to use the product. One of the best features we like is shortlisting companies based on different criteria at any given time, be it Shopify users in the US in specific revenue segments or Companies in a specific industry, PipeCandy has got it all covered. **What do you dislike about PipeCandy?** Honestly, nothing comes to mind. This is the most accurate lead intelligence tool I have come across from a tech information standpoint. **Recommendations to others considering PipeCandy:** PipeCandy is a wonderful tool to support the sales team in prospecting. **What problems is PipeCandy solving and how is that benefiting you?** We use them to identify eCommerce leads for our clients’ requirements. The data provided has all information needed on companies – especially the information on category and web-sales revenue is quite useful. ### 13. Pipecandy Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jesse M. | Director Of Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about PipeCandy?** Very easy to navigate and learn the system. **What do you dislike about PipeCandy?** Results could be a little more accurate. Sometimes websites that should show up in search results do not. **Recommendations to others considering PipeCandy:** I would recommend Pipecandy to others as we have yet to find similar software that is as powerful as the overall performance that Pipecandy can provide. **What problems is PipeCandy solving and how is that benefiting you?** We are able to track down e-commerce websites that are selling very specific products that have a specific range of web traffic and sales. This information is key to our sales process. ### 14. Favor **Rating:** 3.0/5.0 stars **Reviewed by:** James G. | Director, Business Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2020 **What do you like best about PipeCandy?** Being able to sort by shipping carriers. **What do you dislike about PipeCandy?** Customer service was inconsistent. And they only access eCommerce companies data from what I remembered. **What problems is PipeCandy solving and how is that benefiting you?** We needed to identify companies that ship a physical product and they had the ability to pull this data kinda. It wasn't the most accurate though. We would look at some o our own customers on their platform where we knew their shipping volume, and Pipecandy's data was way off. ### 15. Reliable, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2020 **What do you like best about PipeCandy?** PipeCandy take the time to understand your needs in detail, tailor the output accordingly, then follow up regularly to ensure that the delivery meets the objectives. They also take the time and care to ensure the quality of the output before providing it to the client. **What do you dislike about PipeCandy?** The requirement to pay always in advance. **What problems is PipeCandy solving and how is that benefiting you?** We are continually looking to explore new niches within the markets and develop a greater understanding of these segments across multiple countries. PipeCandy helps us to do this effectively. ### 16. Great Ecommerce Data and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2020 **What do you like best about PipeCandy?** Vast industry information and insights combined with a detailed dataset that can be filtered to specific requests. Also provide a rich enrichment service to expand the company level data sets. **What do you dislike about PipeCandy?** Slight limitation that the GMV market sizing data is only based on brand.com D2C turnover. **What problems is PipeCandy solving and how is that benefiting you?** The ability to map our TAM and drill down into actionable prospecting data ### 17. The accuracy of the data **Rating:** 4.5/5.0 stars **Reviewed by:** Sean T. **Reviewed Date:** June 25, 2019 ### 18. Overall very satisfied **Rating:** 4.5/5.0 stars **Reviewed by:** Maxen H. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about PipeCandy?** It has been great that Pipecandy has helped us find and identify our addressable market. We used them to identify which companies use Magento as their checkout process and the leads have been great for getting us started. **What do you dislike about PipeCandy?** Some of the information that they gave us does not feel accurate. We are building a company based off of how many shipments that these businesses are sending out and the estimates that they give for several global companies feel very low. **Recommendations to others considering PipeCandy:** PipeCandy is great software. Some of their information could be more accurate, but it is a great tool to help build out and qualify your sales pipeline. **What problems is PipeCandy solving and how is that benefiting you?** Filling out the start of our sales pipeline. We are able to move right to qualifiying leads because of the information that Pipecandy has given us. ### 19. Great idea, frustrating implementation **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2019 **What do you like best about PipeCandy?** The interface and clean layout, the good and minimal use of colours, and the depth of data categories made available. The app itself was generally smooth and didn't choke up or lag much. It was also constantly updated with new companies. **What do you dislike about PipeCandy?** There were a huge number of faults with every level of the app. First off, data discrepancies- from Apple being categorized as "Food And Beverages" to Walmart being a "Automotive and Vehicles" company- some main data categories were rife with inaccuracies. Moreover, creating lists to download contacts was super buggy- it seemed to break down every 5 pages. While that was fixed later as we contacted support, it probably should never have been a problem. On top of that, lack of small features like not being able to delete contacts from/merge lists among other things, makes using this app very frustrating. I really wish it would be great- I like the underlying concept and a lot of effort has clearly put in. But it seems there is a long way to go still. **What problems is PipeCandy solving and how is that benefiting you?** We use it for lead sourcing. It is great at providing company information in detail, and is generally accurate. It benefits us by providing a large downloadable database of company data. **Official Response from Ashwin Ramasamy:** > Feedback like this is tremendously useful in improving the product experience. Thanks for being candid about your experience. While not justifying at all, here is why some companies have been misclassified. We are categorizing companies, at scale and have come up our own taxonomy of segments (instead of SIC or NAICS), because 'sub-category' level classification matters when you are trying to understand eCommerce companies better (The way you sell to a luxury goods retailer will be very different from how you'd sell to a diaper seller. We recognize that need). When you use machine-learning at scale to solve classification problems, some errors such as the ones you mentioned are inevitable. Manual reclassifications are how you'd rectify them (and we have done that). We sincerely apologize for the time that you spent on the misclassified pages (and that's something we can never give back). Right now, on the product you'd find much better and accurate data (overall) and classifications (to be specific). You may still find some companies mis-classified (example: Ticketmaster as an entertainment company, which is debatable because they are a ticketing service, but then they also host concerts and hence an entertainer). Classification is as much art as it is science. We are getting there. Thanks for nudging us in the right direction. Give us a try again :) ### 20. Actionable eCommerce insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2019 **What do you like best about PipeCandy?** Industry specific intelligence. PipeCandy's data helped answer questions about my eCommerce prospects. **What do you dislike about PipeCandy?** Not something I dislike but currently, their platform primarily covers the US market and some English-speaking markets. It would be great if they expanded their coverage. **Recommendations to others considering PipeCandy:** Consider going for PipeCandy if you'd need to discover your eCommerce prospects or if you'd deeper insights on accounts in your sales funnel. **What problems is PipeCandy solving and how is that benefiting you?** We had to identify a targeted set of eCommerce companies to prospect to. It's fantastic that PipeCandy's insights handpicked accounts that we could set up meetings for. ### 21. Analysis of PipeCandy - Technology adoption trends of eCommerce companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Prabakaran M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2018 **What do you like best about PipeCandy?** We asked PipeCandy to analyze the technology adoption trends of eCommerce companies. They ask the right questions. The research was easy to understand and comprehensive **What do you dislike about PipeCandy?** I guess this is typical with research projects - you get more questions after doing the research. PipeCandy should structure their research to include a few hours of follow-up and analyst time, which I think they do now. **Recommendations to others considering PipeCandy:** Highly recommended! Define your goals and expectations clearly to get the best results. **What problems is PipeCandy solving and how is that benefiting you?** As a tech job board focused on enterprise tech, PipeCandy's research helped us build a GTM for this new vertical. Their research was thorough. We also got a list of companies that are growing fast in this space. Highly recommended! ### 22. Great experience working with this team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2019 **What do you like best about PipeCandy?** Pipecandy helped us with market analysis reports and leads mining for our products. They are a great team to work with. They are super invested in the project and always available to help with any queries that we have. **What do you dislike about PipeCandy?** I don't have anything that I can mention that the team can improve on. **What problems is PipeCandy solving and how is that benefiting you?** PipeCandy has helped us with market analysis and calculating TAM for one of our latest products. We are also working with Pipecandy's team for lead mining. This is helping us in building the target audience for our outreach. The details that they have helped us with are exhaustive and also accurate. Looking forward to continuing this engagement. ### 23. Discover fast growing omnichannel retailers that will benefit from our pricing and promotions soln. **Rating:** 5.0/5.0 stars **Reviewed by:** Arun G. | Business Development , Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2018 **What do you like best about PipeCandy?** eCommerce specific data Data Accuracy Unique filters that saved us from wasting money on unnecessary leads Excellent customer support and flexible engagement style **What do you dislike about PipeCandy?** Not a negative but we hope they scale their data coverage across all geographies **What problems is PipeCandy solving and how is that benefiting you?** We used PipeCandy to discover fast growing omnichannel retailers that would find value in our pricing and promotions solution. We've tried tools like Discoverorg, ZoomInfo etc. While they are all valuable for contacts/IT spend etc. PipeCandy gave us some very unique insights about sales, growth and technology stack maturity of retailers. Also, they could differentiate between business models, pricing models etc. which is invaluable for pitching a pricing/promotions product. ### 24. Very easy to work with and accommodating even in different time zones **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon S. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PipeCandy?** The ability to use this company for direct mail campaigns **What do you dislike about PipeCandy?** Sometimes for meetings, I have to work until 2am in the morning so that I can have a meeting with my POC at 9 am (EST to IST) **What problems is PipeCandy solving and how is that benefiting you?** I have been able to cooperate with PipeCandy in the use of direct mail campaigns. The benefit that I have realized is that my boss, his partner, and the team was very impressed at the quick turnaround and quality of the work. ### 25. Mined important leads from PipeCandy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2019 **What do you like best about PipeCandy?** We tried traditional data providers. There is no one where I can find product categories, traffic, revenue, and omni-channel data all in one place. PipeCandy wins clearly in this category. **What do you dislike about PipeCandy?** Little expensive for Start-Ups. Wish there is a price category for start-ups **Recommendations to others considering PipeCandy:** Will recommend to PiPeCandy to everyone. **What problems is PipeCandy solving and how is that benefiting you?** At Ruralshop.com, our channel is global with a key focus on the US market. As a young company with unique products, we had to find a lot of niche eCommerce companies that would like sell our merchandise . Through PipeCandy, we were able to identify this niche lead and connect with many of them. ### 26. A platform of e-Commerce market intelligence **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about PipeCandy?** For running certain outbound marketing campaigns, we were looking for a good and reliable data source provider. PipeCandy fitted the bill for the eCommerce segment. I had a good set of data about the eCommerce customers that was useful for us. **What do you dislike about PipeCandy?** From the eCommerce industry perspective, we were looking for more details like their website's traffic or the tech stack of the companies. Their tool, at the point of time, didnt have these data. But the team was super quick in support in providing this data in an offline manner. **What problems is PipeCandy solving and how is that benefiting you?** Running outbound email campaigns targeted at eCommerce customers. PipeCandy provides reliable data for a super-niche segment of audience. ### 27. Maximize responses to our campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Dhanasekar V. | Lead gen specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2018 **What do you like best about PipeCandy?** Unique Data that we don't find easily Saves time on research (we are a lean time and this is very valuable) **What do you dislike about PipeCandy?** Customization of tool based on client can be improved **What problems is PipeCandy solving and how is that benefiting you?** Our aim was to maximize responses to our campaigns. So we had to run very unique and targeted campaigns after knowing the context about each company we do the campaign for. PipeCandy helped us to do that very well, especially when our target was retail segment. ### 28. Helped our market research project **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about PipeCandy?** PipeCandy was accommodating to the custom needs of our project (building a custom prospect list) and turned around deliverables in a relatively short timeframe. **What do you dislike about PipeCandy?** Some of the categorization of companies in the results we received were miscategorized, and some larger enterprises were absent from the list. They addressed this and corrected when we brought it up to them. **What problems is PipeCandy solving and how is that benefiting you?** It was a good start in helping build a custom prospect list for a new market. ### 29. Best in the Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about PipeCandy?** Top level professionals who not only deliver the data needed, but also are innovative and creative with the most obsecure of requests, 5 stars **What do you dislike about PipeCandy?** We've had some technical issues with the API delivery of data at the beginning. Happy to say that this was quickly resolved **Recommendations to others considering PipeCandy:** Just ask, and they will deliver **What problems is PipeCandy solving and how is that benefiting you?** Helping consumers search and find the data we need. Benefited from not only paying attention to top data points, but all of them ### 30. Accurate data for targetted campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Sivaranjani S. | Associate Lead Gen Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2018 **What do you like best about PipeCandy?** Accurate data with relevant insights Data on the retail segment **What do you dislike about PipeCandy?** Other verticals apart from retail and eCommerce can also be included **What problems is PipeCandy solving and how is that benefiting you?** Pipecandy gave us the unique set of data that had accurate details and also relevant insights. It helped us to get maximum response on our campaigns. ### 31. Pipecandy review **Rating:** 2.0/5.0 stars **Reviewed by:** Jordan D. | Office Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2019 **What do you like best about PipeCandy?** Friendly interface; easy to use; **What do you dislike about PipeCandy?** No B2B vs. B2C differentiation; companies categorized incorrectly; difficult to work off of a single list; no contact information **What problems is PipeCandy solving and how is that benefiting you?** B2B lead gen; no benefits at this time **Official Response from Ashwin Ramasamy:** > Jordan, Thanks for the feedback! Much appreciate your inputs. The classification (B2B vs. B2C) is underway and we hope to add that as an attribute soon. Right now, you could go to categories like 'Industrial goods', 'Business Services' etc. to find B2B companies. But you are right, in that, a B2B apparel company will still be an apparel company and won't be specifically called out as B2B (until we solve it at scale using reliable algorithms, which we are at it right now). I am absolutely not the one to give excuses to customers. If you are curious why such classifications are a problem - there is no 'silver bullet' way to classify companies into segments or based on business type. Presence of shopping cart, or mention of wholesale etc. are good indicators but they fail in a lot of cases. Classifications are always 'work in progress' and we never stop improving them. We knew of this problem that you faced and our customer success team delivered the classifications offline for your campaigns and have since them been in touch to help you in whichever way that they can. You can continue to count on them as we improve the product experience for specific situations like the ones you have pointed out. Thanks for trying us! ### 32. Salesforce database target market account data enrichment **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PipeCandy?** The Pipecandy team was very easy to work with and provided great support. **What do you dislike about PipeCandy?** The data that we received was not as comprehensive as we had hoped. **What problems is PipeCandy solving and how is that benefiting you?** PipeCandy helped us pull a list of all online retailers in the US generating $10M+ in annual revenue and enrich our Salesforce database with the account information. ### 33. Good service, responsive to custom needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PipeCandy?** They didn't offer exactly what we were looking for but worked with us to figure out a custom solution. **What do you dislike about PipeCandy?** minimal complaints. attention to detail could be better but all in all you get a good value for what you pay. **What problems is PipeCandy solving and how is that benefiting you?** Market research ### 34. Pipecandy rocks.. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about PipeCandy?** At Zarget, we had to scale our outreach to eCommerce companies and yet be very precise about whom we reach out to. PipeCandy helped us build a highly precise target list & provided technology insights about our prospects. We were able to predict the demos per month with great consistency. **What do you dislike about PipeCandy?** Not a negative. They were working on predictive models to lead score the prospects. We didn't get a chance to test that back then. It would've been even more powerful to run ABM campaigns. **Recommendations to others considering PipeCandy:** Worth the investment **What problems is PipeCandy solving and how is that benefiting you?** eCommerce focused lead generation Very engaged customer success team that worked closely with us to make our campaigns successful ### 35. Pipe Candy fits our requirements of leads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about PipeCandy?** Pipe Candy can provide to your company listing of leads that totaly fits with your requirements of Business. The team is always available to answer to your requests. **What do you dislike about PipeCandy?** Nothing. We don't have any issue with Pipe Candy for now. **What problems is PipeCandy solving and how is that benefiting you?** Pending of the first results of the 1st month of activity. Looks good for now even if we have to optimize the profile of leads we aked for. ## PipeCandy Discussions - [Do you also provide executive names and contact data for eCommerce companies?](https://www.g2.com/discussions/contact-intel) - 1 comment, 1 upvote - [We want to get some questions answered about specific eCommerce categories, markets and probably about competitors. Would you provide such insights?](https://www.g2.com/discussions/ecommerce-research) - 1 comment, 1 upvote - [How do you calculate web sales revenue for private eCommerce companies?](https://www.g2.com/discussions/data-acquistion) - 1 comment, 1 upvote - [How are you different from other companies that provide technology or traffic data?](https://www.g2.com/discussions/the-data-we-provide) - 1 comment, 1 upvote - [So, are you a data, predictive analytics and market research company?](https://www.g2.com/discussions/classification-fc9c0c03-8b68-4ab1-8ca0-193ce7859212) - 1 comment, 1 upvote - [View PipeCandy pricing details and edition comparison](https://www.g2.com/products/pipecandy/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+00%3A09%3A19+-0500&secure%5Bsession_id%5D=0ddce5b7-edb6-4db1-b4cc-2a23964ce9af&secure%5Btoken%5D=d7b0feced67c247068ad18e860d843d7ffef7a061c1adc7658b334e33b40ebb7&format=llm_user) ## PipeCandy Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Segment Trending** - Web - Social - Benchmarks - Finance **Lead Management** - Segmentation - Account Identification **Discovery** - Scoring/Ranking - Lead Context **Analysis** - Custom Dashboards - Reports - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - APIs **Management** - Conversion Viability - Workflow **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Platform** - Data Synchronization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts ## Top PipeCandy Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,854 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) - 4.7/5.0 (805 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) - 4.5/5.0 (476 reviews)