Forwrd Reviews & Product Details

TL;DR: this is like having a personal data scientist on staff, amazing stuff.

For years, my white whale has been finding an account/lead scoring vendor that's actually suited my business.

I've seen what's possible when you get access to in-house data scientists to build an account scoring model for your ICP in RevOps—unfortunatley it's hard justify that kind of support from your data science team, so we turn to vendors.

Most of the out of the box vendors I've dealt with are totally opaque and score leads/accounts like "FOUR OUT OF FIVE FIREBALLS!" Why? It doesn't really say, or if does, it's clear that the tool is mostly a CYA exercise for the CMO's marketing spend.

Forwrd's different—you can wire up and join your data from pretty much any source, include only the factors that matter to you, spell out the success/failure criterias you have, and select your audience for analysis.

It tells you how correlated or not each factor for your given success/failure criteria is, helping you to decide what to include in your model. It even warns you if there's biases for a given parameter and helps you handle inconsitently filled or range fields with a range of options, including stock fills and synthetic data.

I feel like I have a full time data scientist working for me and keep coming up with cool use cases to use like churn/expand scores, territory cutting, account selection for enrichment, and much more. Review collected by and hosted on G2.com.

Mostly just the classic symptions that come with a younger company and newer product. Forwrd more than makes up for with a really attentive technical and support team. Review collected by and hosted on G2.com.

I've really enjoyed working with Forwrd so far. We've engaged in the sign-on and onboarding process the last couple months, and the sales team was extremely engaged with us--working on our timeline and helping us to find the combination of solutions that was genuinely best for our situation.

Onboarding was the same -- we had technical experts meeting with us frequently to assess our data quality, model outcomes, and assisting with best practices for model configuration.

As someone who has built ML models, I was very happy to see how easy they make it to dig into data quality, unique values, data ranges, fill rate of data across the entire data set, easy search across our hundreds of predictors, etc. Furthermore, their intuitive dashboard allows for easy iteration of the data models, and they give us all of the quality assessments you would expect with a ML, not masking anything from the customer.

Integration was easy, implementation was as straightforward as you could expect, and customer support was off the charts. Review collected by and hosted on G2.com.

We haven't had the models in use by our team long enough to speak to the results yet, but we have high hopes! The team has been great to work with so far and honestly I have no qualms with our experience with Forwrd up to this point. Review collected by and hosted on G2.com.

While the technology and product are extremely powerful its the team that are the most valuable as their detailed onboarding process really helps you get the best out of the tool. Itai and Eyal were extremely supportive during both the pre and post sales process. Review collected by and hosted on G2.com.

It took us a little bit of time to configure our setup and model, I wouldnt say this is a dislike rather something that you need to consider as you want to ensure you are feeding the correct data into the tool/model. Review collected by and hosted on G2.com.

Forwrd.AI has completely transformed how we manage customer relationships and drive revenue growth. This all-in-one customer revenue platform excels at using AI for lead and account scoring, making it easy to focus on the most promising opportunities. We've seen a substantial increase in conversion rates, but what truly stands out is its ability to uncover new opportunities within our existing customer base. The churn prediction feature is a game-changer, allowing us to proactively address at-risk accounts. Since implementing Forwrd.AI, we've significantly reduced churn and boosted upsells and cross-sells. The interface is intuitive, and the insights are highly actionable. Forwrd.AI is an essential tool for any team looking to maximize customer lifetime value. Review collected by and hosted on G2.com.

The colors of the UI is a little confusing Review collected by and hosted on G2.com.

Forwrd.ai is an extremelly easy tool to use, the customer support has been amazing! I have been suitablty wowd by the results & the accuracy of the results. The integration was extremelly easy to set up. Review collected by and hosted on G2.com.

It's quite expensive for custom set ups, factoring in the basic objects in the system shouldn't be added into the custom set up. Going forward it would be amazing if there would be an opportunity to do this all self-serve and not rely on the team so much. Review collected by and hosted on G2.com.

From the moment we began our journey with Forwrd.ai, their professionalism and expertise have been evident. Their sales representative, account manager/onboarding specialist have been particularly outstanding, demonstrating an understanding of the product and providing unparalleled customer support.

Their ability to listen to our specific business needs and tailor their approach to maximize the utility of the tool has been impressive. They are always quick to respond to any queries we have, ensuring that we feel supported and informed throughout the process. The clear and thorough communication regarding the timeline from the onboarding kickoff to the model launch has set our expectations accurately.

Integration was seamless, and so far seems easy to use with the support of the Forwrd team.

We look forward to conituning our relationsihip with Forwrd! Review collected by and hosted on G2.com.

It would be good to have some user guides/video's for those who may join in the near future to understand more of the performance reports on how accute the predictions are. Review collected by and hosted on G2.com.

Onboarding has been great and the Forwrd team have been a great help in assisting and workimg with us to complie our first model. They have listened to feedback and even got their product team involved to accomodate some of our setup quirks! Initial results are positive and looking forward to working with the team to refine even further. Review collected by and hosted on G2.com.

Minor quirk but would like more informaton on automation emails on companies chaning status. This has been feed back to the product team so hopeful this can be included in the roadmap Review collected by and hosted on G2.com.

Algorithmic lead scoring that keeps learning and improving continuously.

The Forwrd team, spearheaded by Kobi, has been nothing short of fantastic during the onboarding process and always available for quick questions or more in-depth deep dives.

Building our first model was a breeze, and we were able to get up and running within a few weeks. Flawless integration into our CRM (HubSpot), and we have yet to even scratch the surface of some of the included features. Amazing product! Review collected by and hosted on G2.com.

Haven't found a single thing to improve on yet :) Review collected by and hosted on G2.com.

It may look like simple stuff but in the backed they are automating complex data anlysis and prediction models to make easy for the users to take action on their data.

The process for implementations and the integration with widely used tools make it easy to use, specially if your company is on the Hubspot acosystem. Review collected by and hosted on G2.com.

Some advanced but great features are kind of hidden. Review collected by and hosted on G2.com.

It helps you make sense of your data and compile thousands of different data points into an easy to grasp score that can then be further looked at to better understand why this score was given. That combined with their AI powered predictions makes the data more relevant than any data scientist looking at a bunch of data to then make conclusions.

- Ease of use: 8/10 (some areas could be made easier for the user to see. For example performance and prediction report are quite hidden but super powerful tools that you should take a look at on an ongoing basis to see how your model is doing)

- Ease of implementation: 9/10 (super easy to connect your database to it. However, I could imagine that some people might struggle with setting the metrics in a meaningful way for their business)

- Customer Support: 10/10 (Kobi is the one of a kind founder that every company should have. Super knowledgeble and hands on with his support and recommendations so you get more out of the tool)

- Frequency of Use: Daily

- Number of Features: No features were missing that I wish it had Review collected by and hosted on G2.com.

Nothing comes to my mind expect that I wish I knew earlier about it. Would have made it a ton easier to distribute resources in a more efficient way. Review collected by and hosted on G2.com.