# Forwrd Reviews **Vendor:** Forwrd **Category:** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) **Average Rating:** 4.8/5.0 **Total Reviews:** 32 ## About Forwrd Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers. ✅ No more manual updates to your scoring method as your marketing evolves. ✅ Your model gets smarter every day by learning from fresh data. ✅ Accurate scoring means focusing on your AAA leads. ✅ Connect your CRM, HubSpot, product analytics, ticketing system, and more! ✅ No need for analysts or data teams. There's a reason B2B SaaS leaders like Jasper.ai, AppsFlyer, and WalkMe use Forwrd to focus on their best leads, MQLs, PQLs, SQLs, and customers. – "4X more PQLs", PowToon – "48% more opportunities", AppsFlyer – "21% more qualified pipeline", Totango – "31% better retention", WalkMe ## Forwrd Pros & Cons **What users like:** - Users rave about the **ease of use** of Forwrd, facilitating seamless onboarding and efficient model building. (6 reviews) - Users praise Forwrd for its **ease of building machine learning models** and exceptional customer support during onboarding. (6 reviews) - Users highlight the **exceptional support and ease of integration** with Forwrd, making model building a seamless experience. (5 reviews) - Users commend Forwrd's **intuitive dashboard** , facilitating seamless model building and easy data quality assessment. (4 reviews) - Users love the **automation capabilities** of Forwrd, enabling fast, accurate machine learning model development without coding. (3 reviews) - Data Accuracy (3 reviews) - Users find the **easy setup** of Forwrd to be seamless, enhancing their experience and ensuring effective integration. (3 reviews) - Integrations (3 reviews) - Time-saving (3 reviews) - Users value the **intuitive predictive AI models** in Forwrd, offering instant insights for lead scoring and forecasting. (2 reviews) **What users dislike:** - Users experience **learning difficulties** with unclear definitions, requiring assistance from support to become proficient. (1 reviews) ## Forwrd Reviews ### 1. Access to AI/machine learning for normies! **Rating:** 4.5/5.0 stars **Reviewed by:** Stuart W. | Senior Account Executive, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Forwrd?** TL;DR: this is like having a personal data scientist on staff, amazing stuff. For years, my white whale has been finding an account/lead scoring vendor that's actually suited my business. I've seen what's possible when you get access to in-house data scientists to build an account scoring model for your ICP in RevOps—unfortunatley it's hard justify that kind of support from your data science team, so we turn to vendors. Most of the out of the box vendors I've dealt with are totally opaque and score leads/accounts like "FOUR OUT OF FIVE FIREBALLS!" Why? It doesn't really say, or if does, it's clear that the tool is mostly a CYA exercise for the CMO's marketing spend. Forwrd's different—you can wire up and join your data from pretty much any source, include only the factors that matter to you, spell out the success/failure criterias you have, and select your audience for analysis. It tells you how correlated or not each factor for your given success/failure criteria is, helping you to decide what to include in your model. It even warns you if there's biases for a given parameter and helps you handle inconsitently filled or range fields with a range of options, including stock fills and synthetic data. I feel like I have a full time data scientist working for me and keep coming up with cool use cases to use like churn/expand scores, territory cutting, account selection for enrichment, and much more. **What do you dislike about Forwrd?** Mostly just the classic symptions that come with a younger company and newer product. Forwrd more than makes up for with a really attentive technical and support team. **What problems is Forwrd solving and how is that benefiting you?** - Account Scoring (particularly trying to select for accounts with a propensity to be large initial spenders with us). - Lead scoring, which we leveage in our lead routing flows. - Upsell propensity, out of renewal cycle (ingesting product data as well) - Territory cutting/account distribution - Account selection for account enrichment (them ZoomInfo credits ain't cheap) ### 2. Transparent, ML-Powered BI **Rating:** 5.0/5.0 stars **Reviewed by:** Josh R. | Data Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Forwrd?** I've really enjoyed working with Forwrd so far. We've engaged in the sign-on and onboarding process the last couple months, and the sales team was extremely engaged with us--working on our timeline and helping us to find the combination of solutions that was genuinely best for our situation. Onboarding was the same -- we had technical experts meeting with us frequently to assess our data quality, model outcomes, and assisting with best practices for model configuration. As someone who has built ML models, I was very happy to see how easy they make it to dig into data quality, unique values, data ranges, fill rate of data across the entire data set, easy search across our hundreds of predictors, etc. Furthermore, their intuitive dashboard allows for easy iteration of the data models, and they give us all of the quality assessments you would expect with a ML, not masking anything from the customer. Integration was easy, implementation was as straightforward as you could expect, and customer support was off the charts. **What do you dislike about Forwrd?** We haven't had the models in use by our team long enough to speak to the results yet, but we have high hopes! The team has been great to work with so far and honestly I have no qualms with our experience with Forwrd up to this point. **What problems is Forwrd solving and how is that benefiting you?** We have a glut of marketing data as an organization, and this is helping us use that data to score leads from an overwhelmingly large pot of marketing leads, many of which are poor in quality. ### 3. Powerful tech with a great team behind it **Rating:** 5.0/5.0 stars **Reviewed by:** Damien S. | Marketing Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Forwrd?** While the technology and product are extremely powerful its the team that are the most valuable as their detailed onboarding process really helps you get the best out of the tool. Itai and Eyal were extremely supportive during both the pre and post sales process. **What do you dislike about Forwrd?** It took us a little bit of time to configure our setup and model, I wouldnt say this is a dislike rather something that you need to consider as you want to ensure you are feeding the correct data into the tool/model. **What problems is Forwrd solving and how is that benefiting you?** Forwrd help scores both new and existing accounts, and highlight their probablity of converting or churning. ### 4. Finally managed to use an Ai models as part of our pipeline optimization process **Rating:** 5.0/5.0 stars **Reviewed by:** Avihu Y. | CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Forwrd?** Forwrd.AI has completely transformed how we manage customer relationships and drive revenue growth. This all-in-one customer revenue platform excels at using AI for lead and account scoring, making it easy to focus on the most promising opportunities. We've seen a substantial increase in conversion rates, but what truly stands out is its ability to uncover new opportunities within our existing customer base. The churn prediction feature is a game-changer, allowing us to proactively address at-risk accounts. Since implementing Forwrd.AI, we've significantly reduced churn and boosted upsells and cross-sells. The interface is intuitive, and the insights are highly actionable. Forwrd.AI is an essential tool for any team looking to maximize customer lifetime value. **What do you dislike about Forwrd?** The colors of the UI is a little confusing **What problems is Forwrd solving and how is that benefiting you?** Our date team has no capacity for new project for the next 2 Qs. We needed to optimize our lead scoring methods, and Forwrd solved the problem. ### 5. Forwrd.ai is revolutionizing scoring! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah K. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Forwrd?** Forwrd.ai is an extremelly easy tool to use, the customer support has been amazing! I have been suitablty wowd by the results & the accuracy of the results. The integration was extremelly easy to set up. **What do you dislike about Forwrd?** It's quite expensive for custom set ups, factoring in the basic objects in the system shouldn't be added into the custom set up. Going forward it would be amazing if there would be an opportunity to do this all self-serve and not rely on the team so much. **What problems is Forwrd solving and how is that benefiting you?** Predicting account scoring, lead scoring and churn. ### 6. We now have visibility and a churn traffic-light system in place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about Forwrd?** From the moment we began our journey with Forwrd.ai, their professionalism and expertise have been evident. Their sales representative, account manager/onboarding specialist have been particularly outstanding, demonstrating an understanding of the product and providing unparalleled customer support. Their ability to listen to our specific business needs and tailor their approach to maximize the utility of the tool has been impressive. They are always quick to respond to any queries we have, ensuring that we feel supported and informed throughout the process. The clear and thorough communication regarding the timeline from the onboarding kickoff to the model launch has set our expectations accurately. Integration was seamless, and so far seems easy to use with the support of the Forwrd team. We look forward to conituning our relationsihip with Forwrd! **What do you dislike about Forwrd?** It would be good to have some user guides/video's for those who may join in the near future to understand more of the performance reports on how accute the predictions are. **What problems is Forwrd solving and how is that benefiting you?** Likehood of churn ### 7. Great onboarding experience and good initial first results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Forwrd?** Onboarding has been great and the Forwrd team have been a great help in assisting and workimg with us to complie our first model. They have listened to feedback and even got their product team involved to accomodate some of our setup quirks! Initial results are positive and looking forward to working with the team to refine even further. **What do you dislike about Forwrd?** Minor quirk but would like more informaton on automation emails on companies chaning status. This has been feed back to the product team so hopeful this can be included in the roadmap **What problems is Forwrd solving and how is that benefiting you?** Predicting churn in our client base ### 8. An amazing solution for B2B Lead Scoring **Rating:** 5.0/5.0 stars **Reviewed by:** Sam W. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Forwrd?** Algorithmic lead scoring that keeps learning and improving continuously. The Forwrd team, spearheaded by Kobi, has been nothing short of fantastic during the onboarding process and always available for quick questions or more in-depth deep dives. Building our first model was a breeze, and we were able to get up and running within a few weeks. Flawless integration into our CRM (HubSpot), and we have yet to even scratch the surface of some of the included features. Amazing product! **What do you dislike about Forwrd?** Haven't found a single thing to improve on yet :) **What problems is Forwrd solving and how is that benefiting you?** We needed a way to get smarter about how we looked at our existing pipeline - and everything new coming in. Traditional lead scoring is plagued with all sorts of pitfalls that Forwrd solves effortlessly by harnessing machine learning and AI. As your pipeline's behavior changes, so does your Forwrd scoring model automatically, so it gets "smarter" and more accurate the more time goes along. ### 9. Complex data science stuff made super easy **Rating:** 5.0/5.0 stars **Reviewed by:** Javier G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Forwrd?** It may look like simple stuff but in the backed they are automating complex data anlysis and prediction models to make easy for the users to take action on their data. The process for implementations and the integration with widely used tools make it easy to use, specially if your company is on the Hubspot acosystem. **What do you dislike about Forwrd?** Some advanced but great features are kind of hidden. **What problems is Forwrd solving and how is that benefiting you?** It helped us bring our lead scoring to a whole new level. Our lead scoring was made through educated guesses, which were ok, but I was skeptical of their validity. After using Forwrd, we created a scoring system using the correlation of events into a specific goal, which allow us to predict with a decent level of accuracy the users that are going to meet that goal. ### 10. The Answer To Companies Looking for More Marketing & Sales Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Christoph S. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Forwrd?** It helps you make sense of your data and compile thousands of different data points into an easy to grasp score that can then be further looked at to better understand why this score was given. That combined with their AI powered predictions makes the data more relevant than any data scientist looking at a bunch of data to then make conclusions. - Ease of use: 8/10 (some areas could be made easier for the user to see. For example performance and prediction report are quite hidden but super powerful tools that you should take a look at on an ongoing basis to see how your model is doing) - Ease of implementation: 9/10 (super easy to connect your database to it. However, I could imagine that some people might struggle with setting the metrics in a meaningful way for their business) - Customer Support: 10/10 (Kobi is the one of a kind founder that every company should have. Super knowledgeble and hands on with his support and recommendations so you get more out of the tool) - Frequency of Use: Daily - Number of Features: No features were missing that I wish it had **What do you dislike about Forwrd?** Nothing comes to my mind expect that I wish I knew earlier about it. Would have made it a ton easier to distribute resources in a more efficient way. **What problems is Forwrd solving and how is that benefiting you?** It solves the problem of having too much data and not knowing what to do with it. ### 11. Machine Learning for Data Analysts! **Rating:** 5.0/5.0 stars **Reviewed by:** Meidad L. | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Forwrd?** Forwrd.ai is very simple to implement and to use, makes our life much easier with building machine learning models that are already in use in our +1000 employees company, to increase customer's retention and flag for risks the earliest possible in our customers' life time. The Forwrd.ai CEO and team are always available for questions and consultancy, ask for feedback and open to add any additional features that can improve our benefits from the tool. **What do you dislike about Forwrd?** Not yet :) Every "issue" we had was solved very quickly. **What problems is Forwrd solving and how is that benefiting you?** Helps us understand which customers are more likely to renew, which are in risk, and what we need to improve to retain those customers. Helps us understand where we implement our product better and how to implement our product better. ### 12. Great results and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Forwrd?** Forwrd helped us convert more leads we wouldnt have converted otherwise. The AI Model works great and is easy to use. Currently working on more advanced models to utilize the product even more. During the entire implementation phase we got great and dedicated support **What do you dislike about Forwrd?** Nothing i can think of, the experience so far is great **What problems is Forwrd solving and how is that benefiting you?** We were able to improve our lead scoring process, and qualify leads we didnt use to concentrate on in the past ### 13. Makes using AI so easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Briana H. | Associate Data Scientist, Strategy & Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Forwrd?** I love that with Forwrd, you can easily build a machine learning model with absolutely no code! I am a data scientist who uses the tool to make my job easier. It allows me to quickly iterate and analyze new fields to build models way faster. Not only was the software easy to use, but the results it provided were incredibly accurate and efficient. It was able to quickly process data without sacrificing on quality, allowing me to get through my tasks faster than ever before. **What do you dislike about Forwrd?** There are very few downsides that I have found so far. When I started using it, I wanted a feature to allow me to create computed fields, but they have since made that feature. **What problems is Forwrd solving and how is that benefiting you?** I am using Forwrd to build a churn model. The benefits of using it are that I can quickly iterate and report results as I make progress on my model. The tool has allowed us to identify causes of churn much earlier than before. ### 14. The product that I was looking for since I started working on lead scoring **Rating:** 4.5/5.0 stars **Reviewed by:** Desirene N. | Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Forwrd?** The use of existing data of how our target audience interacts with our brand to determine what leads are most likely to convert. Most of the times, we create scoring from our own thoughts on what defines a qualified lead but every busineess may have varying audience behavioral. Forwrd made it such that the scoring works for us and uniquely us. **What do you dislike about Forwrd?** I haven't found anything that I dislike about it per say. The only thing to note is that we'll need 2 scoring still - 1 that is from Forwrd and the another 1 that is triggered via form submissions since Forwrd doesn't sync leads 24/7 consistently. **What problems is Forwrd solving and how is that benefiting you?** We adopted Forwrd to improve our lead scoring process that aims to increase MQL volume. ### 15. Predicting our future so that we work more efficiently **Rating:** 5.0/5.0 stars **Reviewed by:** Steve B. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Forwrd?** We use Forwrd as a lead, deal, and churn scoring system so we have full insight into our lead, purchased and renewal cycle. We use this to tell our teams where to focus and it makes them significantly more efficient. **What do you dislike about Forwrd?** You need to have large amounts of clean data to use Forwrd but that wasn't a problem for us. I'm not sure how you improve that because and AI requires a large data set. **What problems is Forwrd solving and how is that benefiting you?** We needed to know where to focus our limited resources to drive maximum impact. Using the scoring system that we built with Forwrd we save countless hours and stop wasting time on prospects that won't convert and clients who will churn even if we put in maximum effort. ### 16. The fastest way I’ve found to surface early churn signals to CSMs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Forwrd?** Compared to other predictive analytics solutions I’ve tried, this one is really quick to set up. Right off the bat we could see the biggest factors leading to churn. We built a churn model based on the results and let it learn for a few days. I was impressed with the insights, some of them were obvious and confirmed the accuracy of the system, but other insights were not exactly on our radar, so that was very valuable and eye-opening! **What do you dislike about Forwrd?** At first, the metric builder was not so clear to me. Like, I didn’t understand the system’s internal definitions, but after I worked with my CSM I figured it out. They said they will create tutorial videos to make this more clear. **What problems is Forwrd solving and how is that benefiting you?** We had a few cases where customers churned out of the blue, so we made it a top priority to identify churn signals early in the game. We started off focusing on a few metrics that we thought mattered but quickly realized that there might be factors that we don’t think about. With Forwrd, their AI is crawling through our customer data + their engagement with our product, and then it finds correlations with customers that churned in the past. This allows us to detect these signals early and address issues, before our customers get frustrated and look for a different solution. ### 17. The Easiest Way To Double Your Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Forwrd?** Forwrd is an incredible product to help you optimize your sales funnel. The design is simple and easy to use, and the insights are powerful. Above this, the founder, Kobi, and the Forwrd team are exceptionally dedicated to helping new customers onboard successfully and get the full value out of the tool. Forwrd is the type of tool I would bring with me to any future organization. **What do you dislike about Forwrd?** The only thing I dislike about Forwrd is that it can take time to properly calibrate the model to get the results you're looking for. Your model is only as intelligent as the quality of your data. That being said, the Forwrd team is very hands-on in helping you identify the optimal model. Once your model is good to go, Forwrd's AI will automatically update your model on future user actions tracked in your CRM. It only took a few iterations to get there and is well worth the time working with the Forwrd team **What problems is Forwrd solving and how is that benefiting you?** Helping us better prioritize the right leads, so we can have a more effective and efficient sales process. This is ultimately making us a more productive and high-performance team. ### 18. Forwrd.ai makes lead scoring a BREEZE! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin K. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Forwrd?** I love the simplicity of Forwrd. I was able to connect our Hubspot instance super easily and get AI suggestions on lead scoring quickly. **What do you dislike about Forwrd?** No complaints so far, I can tell it's an early product/service that's still being developed but it works like a charm! **What problems is Forwrd solving and how is that benefiting you?** Forwrd helps us solve lead scoring by using AI to assign lead scores. We love the ease and saves us a ton of time from setting up manual automation workflows that assign lead score! ### 19. Intuitive Simple Route to Clarity in Your Pipeline **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Forwrd?** Kobi has been great to work with from start to finish. The team at Forwrd understands what fellow startups need to be able to maximize their focus on the part of the pipeline that actually matters....the part that will CONVERT! To be able to have a smart tool that takes the emotion out of the process is fantastic. It allows the user to know if they are kidding themselves, or if they should be confident in their pipeline. The team at Forwrd quickly honed in on what we should be tracking, and delivered quick results using our existing tech stack. **What do you dislike about Forwrd?** I have no real dislikes. The service can't tell me with absolute certainty that a cold lead will actually pick up the phone, only if they have a likely profile to buy. **What problems is Forwrd solving and how is that benefiting you?** It can show me which active deals in the pipeline are most likely to convert based on data gathered from other similar accounts that closed or didn't close. ### 20. Great Quick AI prediction for HubSpot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Forwrd?** I have used similar ai based tools that take CRM date and try to give score for if it will close or not. Forward goes a step further and tells you when it will close which makes it more usable for Forecasting use cases **What do you dislike about Forwrd?** Nothing major, I am relatively new with it. Like all ai tools the value of the predictions is directly proportional to the quality and recency of the data you have. **What problems is Forwrd solving and how is that benefiting you?** we are trying to better judge which deals are quality and realistic to close when doing quarterly forecasting. The Ai prediction is also good to compare to what we are saying internally. ### 21. Promising predictive insights we likely won't get elsewhere **Rating:** 5.0/5.0 stars **Reviewed by:** Allon M. | Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Forwrd?** We've been using Forwrd for a few months now, and it's already beginning to show its potential in optimizing our go-to-market strategy. The no-code platform is user-friendly, and it allows us to create predictive models for account, lead, and customer scoring without any hassle. We're starting to see some improvements in areas such as lead qualification time and response time, and our team is excited about the potential benefits. What I appreciate the most is the seamless integration with HubSpot, making it easier for our SDRs to access predictions and insights directly in the CRM. The platform's AI capabilities seem promising, and we're looking forward to exploring more of its features in the coming months. **What do you dislike about Forwrd?** As a relatively new user, we're still getting familiar with the platform, so there's not much to dislike at this point. However, it would be helpful to have more in-depth tutorials or documentation for beginners to quickly grasp the full capabilities of the platform and its advanced features. **What problems is Forwrd solving and how is that benefiting you?** Forwrd has been addressing some crucial aspects of our revenue operations and go-to-market strategy since we started using it a few months ago. We're beginning to see the benefits in the following areas: Prioritizing leads and accounts: Forwrd's AI-powered predictive models are helping us identify and focus on high-impact leads, accounts, and customers. As a result, our sales and marketing teams can allocate their time and resources more effectively. Streamlining lead qualification: We've started to notice a decrease in lead qualification time, thanks to Forwrd's predictive lead scoring. Our sales development representatives (SDRs) can now engage with more prospects in a shorter amount of time. Enhancing customer retention: Although we're still exploring this aspect, Forwrd seems to provide valuable insights into customer behavior and factors that contribute to churn. We're optimistic that this will help us improve our retention efforts and keep our customers more satisfied in the long run. Overall, we're excited to continue discovering the full potential of Forwrd's AI-driven capabilities as we become more familiar with the platform. ### 22. A must-have tool for B2B PLG motions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2023 **What do you like best about Forwrd?** Forwrd helps us to score freemium users based on their activity, firmographics, and demographics, allowing SDRs to prioritize the most qualified users. This is saving SDRs hours upon hours, as they don’t need to qualify leads manually, and it helps them improve their conversion rate and performance. It’s a must-have for companies with high-volume freemium users. **What do you dislike about Forwrd?** I’m not gonna lie, it took me a little while to understand how to set up all the definitions for our model. Even though it’s a no-code tool, it still has some learning curve for folks like me who are not data scientists. **What problems is Forwrd solving and how is that benefiting you?** It was very hard for us to score and qualify leads, especially when our product goes through many updates, which makes it difficult to understand which user journeys imply a user is qualified and which journeys don’t. It’s impossible to perform the type of deep scoring the Forwrd does, without leveraging AI models. I’m never going back to manual scoring. ### 23. Our new customer health model predicts churn with nearly 80% accuracy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Forwrd?** My team has been challenged to build a churn prediction model in-house. After 2 months of work, we heard of Forwrd and decided to try the no-code approach. Building the model was very fast, in a matter of hours, and after a few days of model training, it was ready to go in production, and as I write this review the model accuracy is phenomenal. **What do you dislike about Forwrd?** I tried building everything on my own, but some of the definition weren’t entirely clear to me, so I had to wait for a CSM (in this case it was Forwrd CEO!) to help me out. After he explained the flow to me, I’m now able to build additional models end-to-end. **What problems is Forwrd solving and how is that benefiting you?** Answering tough questions about why customers churn, in a very rapidly changing environment, is a massive challenge. All along the process of building and deploying the model, we were finding awesome data nuggets that would take us so long to figure out, but with forwrd it was remarkably simple, even in the analysis stage, before even deploying the model. ### 24. Forwrd makes it easy to discover churn signals and inject them into Salesforce, so CSMs can react. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Forwrd?** Forwrd simplifies an extremely cumbersome process that we attempted to perform in-house: building a churn prediction model that considers data coming from different data sources. The ability for someone without technical expertise to whip this up in just a few hours is a complete paradigm shift that changes everything for non-techies who had to previously rely on data scientists to build predictive models. Being able to almost spoon-feed the CS team with risk signals, helps the team to address issues early, and ultimately retain critical accounts. **What do you dislike about Forwrd?** The first time I ran an analysis, a lot of the factors were obvious to me. I had to tweak the metric section to really get the Forwrd engine to find deep, non-obvious correlations. If you’re implementing the tool, be sure to spend time understanding the metric definition section. **What problems is Forwrd solving and how is that benefiting you?** NRR is one of those metrics that keep my team up at night. We had an in-house model in place, that attempted to identify bad customer health, or customers at risk. And still, many times, this model didn’t alert us on time, leaving us wondering "whoa, what has just happened?" We then experimented with a number of tools that claimed to uncover churn signals before they blindside us again. Forwrd went all Sherlock Holmes on our customer data and their product engagement, and compared this data with past churned customers. This helped us spot those early indicators for churn early on, so we can mitigate them and prevent customers from getting all frustrated. ### 25. Actionable, clear insights FAST and unparalleled support **Rating:** 5.0/5.0 stars **Reviewed by:** Brighie L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Forwrd?** Our team built a model in minutes that had jaw-dropping prediction accuracy. The "explain" feature is also super helpful to give our Customer Success team actionable takeaways to increase the health of our customers. Kobi and his team are also unbelievably present and helpful throughout the process. **What do you dislike about Forwrd?** Initially, parts of the software were not intuitive, and I would have appreciated a guide online or on their site to walk me through how each field or rule I was setting impacted the model. I leaned on the Forwrd team to understand how to set up our model well initially (though they were always very eager to help, so that was not a big problem). I also would love some white papers or blogs from Forwrd that give a high-level overview of what differentiates their models and how they come to their conclusions. **What problems is Forwrd solving and how is that benefiting you?** We wanted to understand what drove customers to stay longer than others, and using Forwrd, we built a predictive model at lightning speed that gave us precisely the guidelines we were looking for. ### 26. AI Forecasting simple and precise **Rating:** 5.0/5.0 stars **Reviewed by:** Maor E. | Chief Of Staff , Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Forwrd?** I love how I could intuitively build predictive AI models and get immediate insights from Salesforce data to get lead scoring and sales forecasting. **What do you dislike about Forwrd?** I didn't encounter any dislikes so far. I wish I could use this all over my business. **What problems is Forwrd solving and how is that benefiting you?** Lead scoring, churn analysis, sales forecasting, data ROI predictions. ### 27. The system is easily to use, giving insights fast without a lot of effort on working the data. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Forwrd?** The fast way to get insights. It helps us learning a lot from our historical data, to get better future decisions. **What do you dislike about Forwrd?** The thersolds we got from the system which describes the impact to success or lost customers. At first it wasn't so clear. **What problems is Forwrd solving and how is that benefiting you?** Learning from historical data and give us insights on the data , it gives us information that we didnt know before, to better get decisions on our product. ### 28. Forwrd has great prediction and analysis tool and are very attentive to all our requirement. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Forwrd?** The Forwrd team is very responsive. Forwrd develops and builds new features all the time; during the implementation process, they adjusted the model to meet our requirements. **What do you dislike about Forwrd?** Lack of documentation about the different features and the analysis tool. Having said that, they explained everything, sometimes more than once, with patience. **What problems is Forwrd solving and how is that benefiting you?** We use Forwrd to predict which of our inbound leads have more likelihood to convert to SQL. Forwrd scores our inbound leads, and we prioritize the leads to the SDR team based on this. ### 29. Smart and agile product and amazing support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Forwrd?** Great support from the team on top of strong product performance and accuracy **What do you dislike about Forwrd?** Nothing stands out, We're pretty happy:) **What problems is Forwrd solving and how is that benefiting you?** Helping us develop models for lead scoring and churn prevention ### 30. OUR SDRs Love IT **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Forwrd?** Fast and easy integration to SFDC and Marketo Fast way to get insights and compare our company scoring VS Forwrd scoring. Can help us improve our scoring as a company Our SDRs Love it **What do you dislike about Forwrd?** No insight into the results of the SDRs from using this tool - but I have requested this feature and already received a mockup of what it would look like, so this would be a great feature soon **What problems is Forwrd solving and how is that benefiting you?** They are helping the SDRs look at leads that they wouldn't necessarily look at based on the company scoring. (Taking lost leads and making converting them into opportunities) ### 31. Easy to learn, significant value from Day 1 **Rating:** 4.5/5.0 stars **Reviewed by:** Konstantin P. | Product Manager **Reviewed Date:** October 11, 2022 **What do you like best about Forwrd?** The ability to merge data from different sources into one table for anaylsis. The power of output model **What do you dislike about Forwrd?** Didn't run into any meaningful issues. The UI requires some time to get used to it initially **What problems is Forwrd solving and how is that benefiting you?** Helps to uncover the correlation within our datasets, from which we're exrtacting the insights to form and validate the hypotheses. ### 32. Marketing Automation Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Artium K. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Forwrd?** Very easy to use and connect to other softwares **What do you dislike about Forwrd?** The UI can be better, looks too simple.. **What problems is Forwrd solving and how is that benefiting you?** Lead scoring, we are using hubspot crm and with forwrd we can score our leads easily - [View Forwrd pricing details and edition comparison](https://www.g2.com/products/forwrd/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+12%3A04%3A59+-0500&secure%5Bsession_id%5D=5f2b2c07-2545-4ee3-9c58-a0002a2fd3d7&secure%5Btoken%5D=653b12cf6f9902ebac53e570a7c57c126879eb7150e4e9d92eb301b54245151a&format=llm_user) ## Forwrd Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **System** - Data Ingestion & Wrangling **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Integration - Machine Learning** - Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Statistical Tool** - Scripting - Data Mining - Algorithms **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Model Development** - Language Support - Drag and Drop - Pre-Built Algorithms - Model Training **Model Development** - Feature Engineering **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Data Analysis** - Analysis - Data Interaction **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Machine/Deep Learning Services** - Computer Vision - Natural Language Processing - Natural Language Generation - Artificial Neural Networks **Machine/Deep Learning Services** - Natural Language Understanding - Deep Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Management** - Conversion Viability - Workflow **Deployment** - Managed Service - Application - Scalability **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Synchronization - Analysis **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Image **Agentic AI - Data Science and Machine Learning Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Forwrd Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,312 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,582 reviews) - [Clari](https://www.g2.com/products/clari/reviews) - 4.6/5.0 (5,493 reviews)