Best Identity Resolution Software - Page 2
Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.
Identity resolution is sometimes offered as a feature of other customer data management solutions, such as customer data platforms (CDP), data management platforms (DMP), and customer identity and access management software.
To qualify for inclusion in the Identity Resolution category, a product must:
Best Identity Resolution Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector
- Marketing and Advertising
- Consumer Goods
- 44% Enterprise
- 30% Small-Business
1,964 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hightouch is the leading Composable CDP and AI Agent platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organ
- Data Engineer
- Software Engineer
- Computer Software
- Information Technology and Services
- 63% Mid-Market
- 25% Small-Business
2,706 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
At AddShoppers, our vision is to be a trusted digital commerce platform for brands and shoppers; known for creating delightful experiences that save people time and money. Our product, SafeOpt, harnes
- Retail
- Consumer Goods
- 63% Small-Business
- 30% Mid-Market
2,631 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predict
- Retail
- Apparel & Fashion
- 49% Mid-Market
- 28% Enterprise
3,926 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MetaRouter is an enterprise-grade customer data infrastructure solution designed to help organizations manage and optimize their first-party data in a privacy-centric manner. This innovative platform
- Consulting
- 52% Mid-Market
- 28% Small-Business
120 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message
- Marketing and Advertising
- 61% Small-Business
- 29% Mid-Market
1,996 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data m
- 48% Small-Business
- 22% Mid-Market
344 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizat
- Consulting
- 50% Small-Business
- 28% Mid-Market
1,283 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Agility Unite, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Ag
- Marketing and Advertising
- 78% Mid-Market
- 22% Enterprise
6,534 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
BritePool, the replacement for third-party cookies will integrate seamlessly within today's complex adtech ecosystem.
- 80% Small-Business
- 20% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
LeadPost enables B2B and B2C marketers to turn more of their website visitors into customers. It works by sending up to 40% of your anonymous website visitors right to your CRM – even if they don't
- Marketing and Advertising
- 76% Small-Business
- 19% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your clou
- Publishing
- Marketing and Advertising
- 58% Mid-Market
- 26% Enterprise
1,281 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of privacy. *Identity First* With shared identifiers like cookies & mobile I
- 57% Mid-Market
- 43% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Entity resolution is essential for higher quality analytics, reporting and compliance. We create the most complete and accurate views of people, organizations and relationships from all of your data.
- 50% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Verisk Marketing Solutions is a strategic partner providing foundational data and insights to help brands achieve predictable, profitable, personalized, and privacy-compliant consumer interactions ac
- 33% Enterprise
- 33% Mid-Market
