Best Identity Resolution Software - Page 2

How Many Identity Resolution Software Products Does G2 Track?

Total Products under this Category: 74

Category Stats (Nov 2026)

  • Average Rating: 4.36/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Listrak (+0.31%) - Among all products in this category, Listrak recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Identity Resolution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,600+ Authentic Reviews
  • 74+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Identity Resolution Software

G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Informatica MDM & 360 Applications, Senzing, Tealium, Wunderkind, Tie, Treasure Data Customer Data Platform, and Signal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=informatica-mdm-360-applications&focus%5B%5D=senzing&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=wunderkind&focus%5B%5D=tie&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=transunion-signal)

Amperity Customer Data Platform

Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, giving teams accurate, actionable context across marketing, service, analytics, and AI systems. Built for enterprises with complex customer data, Amperity creates continuously updated customer profiles that brands can trust. Marketing and data teams can use this context to build audiences, understand behavior, orchestrate journeys, and make more relevant decisions in real time, while maintaining control, privacy, and governance. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

Average Rating: 4.4/5.0

Total Reviews: 52

How Do G2 Users Rate Amperity Customer Data Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Amperity Customer Data Platform?

  • Seller: Amperity
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Seattle, Washington, United States
  • Twitter: @amperity
    1,308 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    272 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 45% Large, 36% Medium

What Do G2 Reviewers Say About Amperity Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the analytics expertise of Amperity, empowering them with clear insights and refined data strategies.
  • Users value the high data accuracy of Amperity, gaining comprehensive insights into user behavior and preferences.
  • Users value the intuitive interface of Amperity, making data integration and insights easily accessible and impactful.
  • Users value the seamless platform integration of Amperity, enhancing data collaboration and driving actionable insights.
  • Users benefit from AI-driven identity resolution in Amperity, enhancing data standardization and speeding up identity graph building.
Cons
  • Users express concerns about privacy and information leakage, highlighting the importance of compliance with regulations.
  • Users find the difficult learning curve for Amperity Customer Data Platform challenging, impacting their overall experience.
  • Users express concern about the high costs associated with the Amperity Customer Data Platform, impacting overall value perception.
  • Users face a challenging learning curve with the Amperity Customer Data Platform, impacting effective usage and onboarding.
  • Users experience poor support from Amperity, with slow responses from customer success managers affecting assistance quality.

What Are Recent G2 Reviews of Amperity Customer Data Platform?

What Are G2 Users Discussing About Amperity Customer Data Platform?

LiveRamp

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

Average Rating: 4.1/5.0

Total Reviews: 104

How Do G2 Users Rate LiveRamp?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Quality of Support: 8.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind LiveRamp?

  • Seller: LiveRamp
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @LiveRamp
    6,443 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®
  • Ownership: NYSE: RAMP

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 48% Large, 33% Medium

What Do G2 Reviewers Say About LiveRamp?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of LiveRamp, enabling effortless navigation and efficient audience management.
  • Users value the seamless connectivity of LiveRamp, enhancing data utilization across multiple platforms effortlessly.
  • Users value LiveRamp for its effective audience activation, enhancing marketing strategies across various channels and platforms.
  • Users value LiveRamp for its robust and secure data management, ensuring effective audience activation and data privacy.
  • Users appreciate the effective channel management of LiveRamp, enhancing data connectivity and audience targeting for marketing.
Cons
  • Users find LiveRamp's setup and onboarding process difficult to learn, impacting activation and overall user experience.
  • Users find the learning curve challenging, making it difficult to navigate and effectively use LiveRamp.
  • Users find the long waiting times for updates frustrating, often experiencing delays in getting answers and resolving issues.
  • Users experience poor customer support with LiveRamp, facing process breakdowns and unresponsive representatives that hinder problem resolution.
  • Users find LiveRamp's complexity to be a barrier, with challenging setup and operational friction affecting usability.

What Are Recent G2 Reviews of LiveRamp?

What Are G2 Users Discussing About LiveRamp?

Zeotap CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business.

Average Rating: 4.4/5.0

Total Reviews: 52

How Do G2 Users Rate Zeotap CDP?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 9.5/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Zeotap CDP?

  • Seller: Zeotap
  • Year Founded: 2014
  • HQ Location: Berlin, Berlin
  • Twitter: @zeotap
    1,946 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    161 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 47% Large, 27% Small

What Do G2 Reviewers Say About Zeotap CDP?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent support from the CSM team, enhancing their experience and assisting with initiatives effectively.
  • Users value the easy-to-navigate interface of Zeotap CDP and the excellent support provided by the team.
  • Users value the enhanced customer engagement capabilities of Zeotap CDP, fostering closer connections with their audiences.
  • Users value the robust user identification features of Zeotap CDP, ensuring compliance and trust across data touchpoints.
  • Users commend the easy-to-use interface of Zeotap CDP, enhancing their overall experience and functionality.
Cons
  • Users face issues with match rates and lack insights on failed ingested data in Zeotap CDP.
  • Users find the limited functionality of Zeotap CDP frustrating, particularly in customer-level operations and segment updates.
  • Users face poor usability with Zeotap CDP, particularly in user interface and data visualization challenges.
  • Users report bugs affecting data ingestion, leading to a lack of insights and issues with certain features.
  • Users experience lack of insights on ingested data failures and some concerns regarding user experience features.

What Are Recent G2 Reviews of Zeotap CDP?

What Are G2 Users Discussing About Zeotap CDP?

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FullContact

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter.

Average Rating: 4.2/5.0

Total Reviews: 101

How Do G2 Users Rate FullContact?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Quality of Support: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind FullContact?

  • Seller: Ziff Davis
  • Company Website:
  • Year Founded: 1995
  • HQ Location: New York
  • Twitter: @ziffdavis
    1,426 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,722 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 74% Small, 20% Medium

What Are Recent G2 Reviews of FullContact?

DataMatch Enterprise

DataMatch Enterprise (DME) by Data Ladder is an entity resolution and data matching platform that identifies, links, and consolidates records describing the same person, business, or entity across systems. Teams use it to profile, standardize, match, deduplicate, and merge data into a trusted golden record for customer 360, KYC, fraud, and master data management. DataMatch Enterprise pairs a visual, code-free interface for business teams with a REST API for developers, so the same matching engine works inside applications, pipelines, and AI agent workflows. Matching logic is configurable and explainable, showing why records were linked rather than returning an opaque score. New capabilities include entity graphs for visualizing linked records, live search for real-time matching, and Docker deployment alongside on-premises and cloud options. Benchmarked across 15 studies, DataMatch Enterprise finds 5 to 12% more matches with fewer false positives, up to 99% accuracy, and matched 10 million records in 41 minutes.

Average Rating: 4.2/5.0

Total Reviews: 26

How Do G2 Users Rate DataMatch Enterprise?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.1/10)
  • Quality of Support: 7.4/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 8.3/10 (Category avg: 10/10)

Who Is the Company Behind DataMatch Enterprise?

  • Seller: Data Ladder
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, MA
  • Twitter: @DataLadder
    1,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Internet, Marketing and Advertising
  • Company Size: 67% Medium, 19% Small

What Are Recent G2 Reviews of DataMatch Enterprise?

What Are G2 Users Discussing About DataMatch Enterprise?

Bluecore

Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.

Average Rating: 4.3/5.0

Total Reviews: 91

How Do G2 Users Rate Bluecore?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 8.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Bluecore?

  • Seller: Bluecore
  • Year Founded: 2013
  • HQ Location: New York, NY
  • Twitter: @Bluecore
    3,912 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    355 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 48% Medium, 28% Large

What Do G2 Reviewers Say About Bluecore?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Bluecore, praising its intuitive email editor and simple audience configuration.
  • Users appreciate the helpful customer support of Bluecore, which significantly enhances their marketing strategies and revenue growth.
  • Users praise Bluecore's excellent customer support for being resourceful and effective in solving challenges and strategies.
  • Users value the automation capabilities of Bluecore, appreciating its ease of use and effective email personalization.
  • Users praise Bluecore for its user-friendly email visual editor, enhancing their campaign effectiveness and customization.
Cons
  • Users find the campaign issues in Bluecore frustrating due to inadequate logging and outdated backend functionality.
  • Users find the learning curve steep, requiring additional training and clearer resources to navigate Bluecore effectively.
  • Users find the missing features in Bluecore limit its capabilities and hinder effective email tracking.
  • Users find Bluecore's difficult learning curve challenging due to its complex interface and limited documentation support.
  • Users wish for improved email tracking and logging, as current limitations complicate troubleshooting and reporting.

What Are Recent G2 Reviews of Bluecore?

What Are G2 Users Discussing About Bluecore?

MetaRouter

MetaRouter is an enterprise-grade customer data infrastructure solution designed to help organizations manage and optimize their first-party data in a privacy-centric manner. This innovative platform is tailored for the AI era, enabling businesses to harness their data effectively while ensuring compliance with stringent privacy regulations. By utilizing server-side technology, MetaRouter empowers companies to take control of their data, enhancing both security and performance at scale. The target audience for MetaRouter includes large enterprises, particularly those in retail and e-commerce, that require robust data management solutions to support their marketing and personalization efforts. With a focus on privacy and compliance, MetaRouter is particularly beneficial for organizations that need to navigate complex regulatory environments while still leveraging their customer data for growth. The platform is designed to replace traditional, often fragile client-side tagging systems, providing a more secure and efficient foundation for data-driven initiatives. MetaRouter's key features include the ability to create AI-ready, consent-enforced data pipelines that facilitate real-time data processing and analytics. This capability allows organizations to implement advanced marketing strategies and personalized customer experiences without compromising on privacy. By ensuring that all data handling practices are compliant with regulations, MetaRouter not only protects customer information but also builds trust with consumers. The platform's architecture supports high performance and scalability, making it suitable for enterprises that handle large volumes of data. In addition to its core functionalities, MetaRouter stands out in its category by offering a private-cloud infrastructure that enhances data security and control. This approach mitigates the risks associated with third-party data handling and empowers organizations to maintain ownership of their data assets. As trusted by three of the top ten U.S. retailers, MetaRouter has proven its effectiveness in driving growth while adhering to the highest standards of privacy and compliance. By providing a comprehensive solution for customer data management, MetaRouter equips enterprises with the tools they need to thrive in a data-driven landscape.

Average Rating: 4.7/5.0

Total Reviews: 25

How Do G2 Users Rate MetaRouter?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Quality of Support: 9.4/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 8.3/10 (Category avg: 10/10)

Who Is the Company Behind MetaRouter?

  • Seller: MetaRouter
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Denver, CO
  • Twitter: @MetaRouter
    122 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    51 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consulting
  • Company Size: 52% Medium, 28% Small

What Do G2 Reviewers Say About MetaRouter?

AI-generated summary from verified user reviews

Pros
  • Users commend the swift and helpful customer support from MetaRouter, enhancing their overall experience with the product.
  • Users find MetaRouter highly easy to use, making complex tasks manageable for both beginners and experienced developers.
  • Users value the independent data management layer of MetaRouter, enhancing first-party data collection and integration seamlessly.
  • Users find MetaRouter's easy setup beneficial, allowing smooth integration and swift customer support for fast deployment.
  • Users highlight the expertise and responsiveness of MetaRouter's team, enhancing integration and support for data collection.
Cons
  • Users find the access restrictions frustrating, needing a demo instead of trying the platform independently.
  • Users find the pricing of MetaRouter expensive, especially when considering the functionality offered compared to the cost.
  • Users face insufficient guidance, often requiring demos to navigate the MetaRouter platform effectively.
  • Users face limited accessibility as they need demos to explore the MetaRouter platform independently.
  • Users find the pricing steep compared to functionality, but acknowledge the value of high data quality.

What Are Recent G2 Reviews of MetaRouter?

What Are G2 Users Discussing About MetaRouter?

Redpoint Customer Data Platform

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

Average Rating: 4.6/5.0

Total Reviews: 21

How Do G2 Users Rate Redpoint Customer Data Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Quality of Support: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Redpoint Customer Data Platform?

  • Seller: Redpoint Global
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Wellesley, Massachusetts
  • Twitter: @RedPointGlobal
    1,266 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    111 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consulting
  • Company Size: 45% Small, 32% Large

What Do G2 Reviewers Say About Redpoint Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use with Redpoint Customer Data Platform enhances efficiency in executing complex data projects.
  • Users commend the knowledgeable and responsive customer support team at Redpoint, enhancing their experience and ensuring satisfaction.
  • Users appreciate the seamless integration of Redpoint Customer Data Platform, enabling efficient execution of complex projects with ease.
  • Users value the automation efficiency of Redpoint, enhancing project execution and reducing manual workload significantly.
  • Users value the exceptional data quality of Redpoint Customer Data Platform, ensuring reliable and accurate customer data for campaigns.
Cons
  • Users often find the steep learning curve of Redpoint CDP challenging, particularly without strong technical backgrounds.
  • Users find the difficult learning curve of Redpoint CDP challenging, especially for those lacking technical expertise.
  • Users find the difficult navigation of Redpoint CDP challenging, especially for those without a technical background.
  • Users find Redpoint CDP not user-friendly, especially those without technical backgrounds, due to its steep learning curve.
  • Users find the steep learning curve of Redpoint CDP challenging, particularly for non-technical marketers needing ramp-up time.

What Are Recent G2 Reviews of Redpoint Customer Data Platform?

What Are G2 Users Discussing About Redpoint Customer Data Platform?

StiristaOne

StiristaOne is an identity-driven marketing solution that brings Stirista’s identity, audience data, email, and digital activation capabilities together in one connected ecosystem. Built for brands and agencies, it helps marketing teams transform customer data into actionable, growth-ready audiences and move efficiently from audience insights to cross-channel activation. Organizations can use Stirista’s individual data, identity, email, and digital advertising capabilities or combine them to support a more coordinated marketing strategy with fewer disconnected systems and vendors. StiristaOne connects first-party data, CRM records, and behavioral signals with Stirista’s real-time identity graph and third-party audience data. Marketers can build and enrich precise audience segments using demographic, household, behavioral, business, and interest-based insights. These audiences can then be activated through Stirista’s email and digital advertising solutions, including acquisition email, Connected TV advertising, display, mobile, social media, and programmatic media. By maintaining a consistent identity foundation, StiristaOne helps teams connect audience building and data enrichment with campaign activation, measurement, and optimization across channels. StiristaOne supports four primary marketing outcomes. First, it helps teams acquire new customers using first-party insights and verified audience data to identify qualified prospects who share characteristics with existing high-value customers. Second, it supports cross-channel activation by helping marketers build, match, and reach first-party and prospect audiences across email and digital media. Third, it helps teams measure and optimize campaigns by connecting campaign activity to customer outcomes through audience insights, attribution, retargeting, and reporting. Finally, StiristaOne supports customer retention and growth by enriching customer records and building audiences for retention, reactivation, cross-sell, and growth strategies. By connecting identity resolution, audience segmentation, activation, and measurement, StiristaOne helps reduce vendor fragmentation and create a more unified approach to customer acquisition, engagement, and growth.

Average Rating: 4.6/5.0

Total Reviews: 28

How Do G2 Users Rate StiristaOne?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Quality of Support: 9.5/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 8.3/10 (Category avg: 10/10)

Who Is the Company Behind StiristaOne?

  • Seller: Stirista
  • Year Founded: 2009
  • HQ Location: San Antonio, Texas
  • Twitter: @STIRISTA
    1,982 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    214 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 61% Small, 29% Medium

What Do G2 Reviewers Say About StiristaOne?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the excellent customer engagement from OMNA, highlighting helpful support in identifying target audiences.
  • Users commend the helpful support from the OMNA team, appreciating their positivity and timely assistance in achieving success.
  • Users appreciate the helpful and responsive customer support of OMNA from Stirista, making their experience enjoyable.
  • Users value the effective audience activation support from OMNA, enhancing their campaign connections significantly.
  • Users praise the excellent audience analysis support from OMNA, enhancing their campaign's connection with the right people.
Cons
  • Users find the missing features in OMNA limit helpful interactions and make the automation feel impersonal.
  • Users express concerns about the automated count process, finding it impersonal and unhelpful in retaining original requests.
  • Users find the sync issues of OMNA frustrating, as they disrupt interactions and hinder helpful automation processes.
  • Users find the technical glitches in OMNA frustrating, as they hinder interaction and complicate the counting process.

What Are Recent G2 Reviews of StiristaOne?

What Are G2 Users Discussing About StiristaOne?

Epsilon COREid

Agility Unite, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Agility Unite, you spend more time marketing and eliminate the need to manage a complex integration of multiple databases, identities and applications.

Average Rating: 4.0/5.0

Total Reviews: 7

How Do G2 Users Rate Epsilon COREid?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.1/10)
  • Quality of Support: 8.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Epsilon COREid?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • Twitter: @EpsilonMktg
    6,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10,345 employees on LinkedIn®
  • Ownership: NYSE:ADS

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Medium, 22% Large

What Do G2 Reviewers Say About Epsilon COREid?

AI-generated summary from verified user reviews

Pros
  • Users love the feature versatility of Epsilon COREid, which enhances digital marketing and streamlines online business management.
  • Users value the insightful customer data analysis of Epsilon COREid, enhancing strategic marketing and engagement effectively.
  • Users praise the efficient data reporting of Epsilon COREid, enhancing customer engagement and marketing effectiveness.
  • Users appreciate the easy integrations of Epsilon COREid, simplifying the management of multiple marketing tasks seamlessly.
  • Users appreciate the remarkable email marketing features of Epsilon COREid, which enhance online business management and customer engagement.
Cons
  • Users find the complexity in handling multiple user IDs challenging, complicating workflow management across various platforms.
  • Users find the limited functionality of Epsilon COREid restricts effective data visualization and personalization capabilities.
  • Users find difficult learning experiences with Epsilon COREid, especially when connecting multiple profiles and generating accurate reports.
  • Users find difficult navigation challenging, making it hard to connect and visualize customer details across multiple channels.
  • Users find the reporting process inefficient, lacking accuracy and requiring improvements for better detail and AI integration.

What Are Recent G2 Reviews of Epsilon COREid?

What Are G2 Users Discussing About Epsilon COREid?

LeadPost

LeadPost enables B2B and B2C marketers to turn more of their website visitors into customers. It works by sending up to 40% of your anonymous website visitors right to your CRM – even if they don't fill out a form! Then, you can retarget those high-intent leads with email, direct mail, and other marketing campaigns to increase sales.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate LeadPost?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Quality of Support: 9.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 2.9/10 (Category avg: 10/10)

Who Is the Company Behind LeadPost?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About LeadPost?

AI-generated summary from verified user reviews

Pros
  • Users praise the fantastic customer support of LeadPost, highlighting their responsiveness and commitment to user success.
  • Users commend the ease of use of LeadPost, enabling smooth account management and quick integration with other platforms.
  • Users find the easy setup of LeadPost highly beneficial, enabling efficient usage and seamless integrations with other platforms.
  • Users value the effective lead generation of LeadPost, enhancing their ability to connect with potential customers.
  • Users find LeadPost's lead verification and engagement capabilities invaluable for enhancing marketing success and guest connections.
Cons
  • Users find the difficult navigation of LeadPost challenging for newcomers, requiring time to master its interface.
  • Users find the integration difficulty with LeadPost challenging, complicating their workflow and data management.
  • Users wish for improved integration capabilities with LeadPost, citing difficulties in managing contacts and CRM functionalities.
  • Users find lead management issues with LeadPost, facing challenges in CRM integration and limited lead capture effectiveness.
  • Users find the learning curve challenging, as navigating the platform can be confusing for newcomers.

What Are Recent G2 Reviews of LeadPost?

Lytics

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

Average Rating: 3.9/5.0

Total Reviews: 67

How Do G2 Users Rate Lytics?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.1/10)
  • Quality of Support: 8.1/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Lytics?

  • Seller: Lytics
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @lytics
    1,268 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing, Marketing and Advertising
  • Company Size: 57% Medium, 27% Large

What Do G2 Reviewers Say About Lytics?

AI-generated summary from verified user reviews

Pros
  • Users value the audience activation capabilities of Lytics, enhancing their targeting and retargeting strategies effectively.
  • Users appreciate the excellent data management capabilities of Lytics for effective retargeting and segmentation.
  • Users value the excellent segmentation capabilities of Lytics, enhancing their retargeting and targeting efforts effectively.
  • Users value the flexibility of Lytics for effective retargeting and segmentation, enhancing their targeting strategies.
  • Users value Lytics for its effective journey creation, enhancing retargeting and segmentation for improved targeting.

What Are Recent G2 Reviews of Lytics?

What Are G2 Users Discussing About Lytics?

BritePool

BritePool, the replacement for third-party cookies will integrate seamlessly within today's complex adtech ecosystem.

Average Rating: 4.0/5.0

Total Reviews: 5

How Do G2 Users Rate BritePool?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Quality of Support: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind BritePool?

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Do G2 Reviewers Say About BritePool?

AI-generated summary from verified user reviews

Pros
  • Users value the private audience targeting of BritePool, enhancing advertising campaigns without reliance on third-party cookies.
  • Users appreciate the effective targeting for advertising campaigns with BritePool, prioritizing privacy without third-party cookies.
Cons
  • Users find that BritePool has limited functionality, restricting essential features and integrated data options for effective marketing.

What Are Recent G2 Reviews of BritePool?

What Are G2 Users Discussing About BritePool?

IQM

IQM is a specialized demand-side platform (DSP) designed to assist advertisers and agencies in high-stakes advertising verticals, where campaign outcomes can lead to significant real-world decisions, such as casting a vote, writing a prescription, or making substantial financial commitments. This platform is tailored for industries like political campaigning and healthcare, where precision and compliance are paramount. IQM enables users to transform complex audience data into actionable insights, ensuring that advertising efforts are both effective and compliant with industry regulations. Unlike traditional, general purpose DSPs that are built for mass-market applications, IQM focuses on the unique needs of high-stakes environments. These legacy platforms often lack the necessary compliance frameworks, granular targeting tools, and specialized workflows that are essential for advertisers operating in regulated sectors. As a result, many advertisers find themselves compromising on accuracy in favor of broader reach, which can be detrimental in scenarios where every decision counts. IQM addresses this critical gap by providing a platform that prioritizes precision over generalization. The key features of IQM include an integrated DSP and data management platform (DMP) architecture that enhances media efficiency and data integrity without relying on third-party identity resolution. This allows advertisers to maintain direct control over their audience strategies. The platform also facilitates seamless first-party data integration, enabling advertisers to match and activate their own audience assets directly within IQM. This capability significantly improves targeting precision and campaign outcomes, particularly in high-stakes scenarios. Additionally, IQM offers access to premium, brand-safe inventory across various channels, including connected TV (CTV), over-the-top television (OTT), and online video (OLV). This ensures that advertisers can deliver impactful storytelling at scale in trusted environments. Advanced geo-targeting features allow for precise, localized activation, which is crucial for campaigns that require surgical accuracy, such as those targeting specific districts or clinics. Furthermore, IQM includes Power Segments tailored for policy and legislative influence campaigns, where audience composition is directly linked to real-world impact. IQM also serves as a strategic extension for agency and in-house teams navigating the complexities of time-sensitive campaigns. Its focus on regulated and high consequence verticals means that the platform's development and service model are directly informed by the needs of its users. This results in a product that not only provides the necessary vertical expertise and data infrastructure but also offers operational responsiveness that is essential for outcomes driven advertising. With features like AI-driven optimization and chat-based campaign building, IQM streamlines workflows while ensuring full transparency and control for advertisers.

Average Rating: 4.9/5.0

Total Reviews: 11

How Do G2 Users Rate IQM?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Quality of Support: 9.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 4.6/10 (Category avg: 10/10)

Who Is the Company Behind IQM?

  • Seller: IQM
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Manhasset, US
  • LinkedIn® Page: www.linkedin.com
    159 employees on LinkedIn®
  • Ownership: NASDAQ:IQMX

Who Uses This Product?

  • Company Size: 55% Small, 45% Medium

What Are Recent G2 Reviews of IQM?

Optable

*Optable is the Agentic Audience Platform for publishers and media companies.* Optable provides the infrastructure publishers need to build identity, activate premium audiences, and transact efficiently in an era of AI-powered advertising. Trusted by leading publishers and media companies including Hearst, iHeartMedia, Unity, Mediavine, and Raptive, Optable is the infrastructure for publishers who want to own their data, scale their audience business, and prepare for the agentic advertising ecosystem. *Agentic Collaboration* As a founding member of the Ad Context Protocol (AdCP) — the open standard for machine-to-machine communication across the advertising ecosystem – Optable’s platform is already interoperable with the AI-powered buying workflows that are reshaping how premium inventory is discovered and transacted. Optable is also a member of the IAB Tech Lab and chairs the Prebid Agentic PMC Taskforce, helping define the standards that will govern agentic advertising across the industry. Optable's Audience Agent expedites audience planning. Audience Agent can ingest RFP briefs in natural language, synthesize audiences across first-party data, third-party signals, and behavioral events, and return ranked recommendations with confidence scores in minutes rather than days. It only builds against data that actually exists in the publisher's platform and activates approved audiences directly to connected SSPs and ad servers without manual setup. Building on this foundation, Optable's Sales Agent sits at the center of the deal lifecycle, receiving inbound requests from AI-powered buyers, applying publisher-defined rules, and coordinating with buyer agents to execute deals automatically. Publishers use these agentic tools to win more RFPs, tap into new advertising partners, and grow their advertising business. Together, these agents form the early architecture of the Agentic Collaboration Marketplace: an emerging ecosystem that allows premium publishers to become discoverable and transactable to AI-powered buyers through open protocols. *Identity & Signal Enrichment* Optable gives publishers a private identity graph that the publisher owns outright. Authenticated emails, device IDs, MAIDs, household IPs, and CRM records are resolved into unified user clusters. The ID Switchboard sits on top of this graph and centralizes resolution across 8+ identity partners in a single control plane. UID2, ID5, LiveRamp, Criteo, Yahoo Connect, and more enrich bid requests in real time with full provenance labeling. Customers see CPM lifts, addressability expansion, and programmatic revenue gains as a result. *Audience Management & Activation* Optable's audience management layer turns a publisher's existing content and user signals into packaged, sellable audience products from day one. Optable Attributes delivers pre-integrated third-party enrichment directly into a publisher's platform at onboarding, so sales teams can start pitching fully-packaged, enriched audience segments right away. Optable's contextual classification engine uses LLMs to map publisher content to IAB taxonomy as well as custom audiences in real time, expanding on the keyword-matching systems most competitors still rely on. Publishers can build, enrich, and activate first-party and third-party audiences across ad platforms like Google Ad Manager, The Trade Desk, Amazon DSP, Meta, and all major SSPs. Privacy-preserving & interoperable data clean room applications allow collaboration with advertisers without exposing raw user data; partners can onboard in as little as 10 minutes with a no-code interface or direct integration with AWS Clean Rooms, Snowflake, and more. *Enterprise Scale & Interoperability* Optable serves publishers and media companies representing 25K+ domains and $3B+ in annual ad spend, resolving 500M+ IDs per day across 30B+ active profiles. With 75+ integrations spanning all major DSPs, SSPs, and clouds, Optable replaces the fragmented stack of DMPs, CDPs, identity vendors, and clean room tools with a single, modular platform. This convenience reduces total cost of ownership while giving publishers the identity foundation and audience activation capabilities they need to compete with walled gardens and thrive in the emerging agentic marketplace.

Average Rating: 5.0/5.0

Total Reviews: 6

How Do G2 Users Rate Optable?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Quality of Support: 9.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Optable?

  • Seller: Optable
  • Year Founded: 2020
  • HQ Location: Montreal, CA
  • LinkedIn® Page: www.linkedin.com
    88 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Do G2 Reviewers Say About Optable?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient audience activation by Optable, enabling effective data-driven campaigns and targeted audience segments.
  • Users value Optable for its effective audience targeting, facilitating data-driven campaigns and actionable insights efficiently.
  • Users value the excellent customer support from Optable, appreciating the team's friendliness and helpfulness.
  • Users appreciate the efficiency in launching targeted marketing campaigns with Optable, leveraging data-driven insights effectively.
  • Users value the customer engagement provided by Optable, enhancing connections with consumers and advertisers effectively.
Cons
  • Users find the difficult learning curve of Optable's advanced features limits their effective use without proper training.
  • Users note that the learning curve for Optable can hinder utilization of advanced features without proper training.
  • Users find that limited customization restricts the use of advanced features without proper training and support.
  • Users note that without a dedicated tech team, advanced features may remain underutilised, limiting effectiveness of Optable.

What Are Recent G2 Reviews of Optable?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024