Bluecore Reviews & Product Details

Bluecore Overview

What is Bluecore?

Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers and is ensuring retailers dominate the permanent shift to digital through multi-channel personalization. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops.

Bluecore Details
Website
Languages Supported
German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified)
Product Description

Bluecore enables eCommerce marketers to create and distribute personalized triggered emails with speed and precision, dynamically reacting to customer behaviors and catalog changes.

How do you position yourself against your competitors?

Bluecore is purpose-built for retail marketers looking to drive more revenue with less effort. Through a patented unified retail data model, Bluecore collects and combines real-time product catalog data with customer and website data to provide insights affinities, trends, and engagement. AI-driven recommendations and automated workflows provide reinforcement learning and automatic optimization of campaigns that determine who to send what and when and allow marketers to sharpen those experiences on-the-fly to generate meaningful communications that drive more performance. With the industry’s first success-driven pricing model, which centers around performance and driving consumer engagement, rather than incentivizing higher send volumes, retailers are in a unique position to pay for what works.


Seller Details
Seller
Bluecore
Company Website
Year Founded
2013
HQ Location
New York, NY
Twitter
@Bluecore
4,172 Twitter followers
LinkedIn® Page
www.linkedin.com
281 employees on LinkedIn®

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Bluecore Reviews

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Associate Manager, Email & Database Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Bluecore is built with Ecommerce in mind and makes turning on the right marketing automation experiences easy. It comes with default settings that align with performance standards, and allows its users to implement advanced personalization techniques quickly with no coding required. Review collected by and hosted on G2.com.

What do you dislike?

The platform is under heavy development and occasionally bugs are introduced. Loading speeds often seem quite slow. Unusual use cases often require custom development fees if that functionality wasn't planned as an 'out of the box' capability. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

At a high level, Bluecore allows us far better visitor identification and behavior tracking capabilities, which opens up a vast array of new marketing automation messages that we can send to our consumers. The Bluecore platform allows us to create these audiences very quickly, and allows us to set specific product recommendation logic to support every message. These capabilities have allowed us to generate far more Ecommerce sales from automated marketing than we were able to prior to working with Bluecore. Review collected by and hosted on G2.com.

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Director Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The platform is really easy to integrate and use. The support team is awesome when you run into an issue, they're friendly and quick which isn't always something you see with a e-com SaaS support team. Review collected by and hosted on G2.com.

What do you dislike?

A lot of team members so it can get fragmented but always a helpful and eager team Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a powerful tool that has a ton of features, but it's not overwhelming where you feel like you have to be in it 24/7 to get the use out of it. The implementation team is great as well and help you fill in any holes in your campaigns. The account team has always been very easy to work with and really feels like our success is their success. I would definitely recommend Bluecore to anyone. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Very easy to set up all behavioral, merchandising and transactional emails. A lot of passive revenue that we can set up once and refresh as needed that captures a lot of potentially lost revenue.

Powerful audience segmentation for exporting and using in other marketing efforts like paid social and google. Review collected by and hosted on G2.com.

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Open Discussions in Bluecore
President E-Commerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Bluecore is easy to implement and easy to understand what they bring to the table. I have been able to implement their solution in two different brands and have interacted with them for two clients that had already implemented. They are able to drive measurable revenue in an easy to use platform. The team is talented, proactive and they truly want to help their clients. Review collected by and hosted on G2.com.

What do you dislike?

The only real downside, and its not really a downside, its the challenge of managing your email communications through BC and your ESP, assuming that you are not using BC as your ESP. I would also suggest that BlueCore find other ways to help clients truly understand the incrementality of the revenue that is generated from their tools. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Kick the tires on the newer features that they bring to market. They started as a triggered email provider and now do much more. Although I have not implemented their new features, if they perform the way triggered emails do, then they will really help your business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving the challenge of not having been able to execute triggered email campaigns without having a tool like BlueCore. We are also using them to create audiences that can be used on google and other social media. We are also using selected audiences for one time sends to help better segment and target our email customers. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Bluecore has a user friendly platform that makes email creation quick and painless. You can easily create an audience for any type of group you are looking to capture. Bluecore's CSM are easy to work with and are willing to go above and beyond to help your company be successful. Review collected by and hosted on G2.com.

What do you dislike?

When we first started Bluecore they were partnered with JustUno for their pop-ups. That platform was easy to use and very easy to make adjustments and preview before launching. They now feature their own platform for pop-ups which is a little more difficult to use and not as easy to preview and make changes. There also seems to be a lot of turnover at the CSM area so its hard to build a relationship with your rep. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If it's in your budget Bluecore is a must for any marketing department. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bluecore is our go to spot for all of our triggered campaigns and all of our prospecting emails. Bluecore makes it easy to create well targeted trigger campaigns that will boost your revenue in a snap. Review collected by and hosted on G2.com.

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Email & SMS Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The platform is extremely user friendly and intuitive. They also have great customer success managers on hand to help you drive profitability with strategic workflows. Review collected by and hosted on G2.com.

What do you dislike?

There's not much to dislike about Bluecore, however if I had to point something out it would be their current lack of SMS capabilities native to their platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bluecore is helping Lokai achieve a higher level of personalization and allowing us to expand our trigger program, which will ultimately help us achieve our revenue goals for the year. Review collected by and hosted on G2.com.

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AL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The data visualization is amazing - you are able to dig in to a singular user and see all of their activity including what emails they viewed, opened, did not open and what products they looked at. You can also see their CLV down to the day. Review collected by and hosted on G2.com.

What do you dislike?

I wish the categorization of creative and art assets was better. They are working on this now, I believe. I also wish you could "pause" your email build to go complete another task and be able to go right back to it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They are great to partner with for special needs and deployments. We love how much they listen and how fantastic the product is. Ask hard questions - you will appreciate there is no large "bureaucracy" to get a question answered and they won't leave you for dead. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using other ESP's you are only able to do limited segmentation and with a ton of work pulling SQL queries and also using some guesswork. But bluecore makes that really easy in that they let you build audiences with some simple business rules and continue to refine and refine those audiences in real time. We love this feature and use it every day. Review collected by and hosted on G2.com.

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Director of CRM Strategy
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The platform is constantly improving and evolving, marrying the client and the customer in ways never before attempted. Bluecore started with simple triggers almost a decade ago and now serve the customer across all platforms, channels, and systems with constant testing and optimization. Review collected by and hosted on G2.com.

What do you dislike?

Every critique I have made of Bluecore, they have addressed in-year. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use them and use them as your one-stop platform to get you the best synergy. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Giving the client a holistic experience and reaching them where they want to be spoken to, at the right time, with the right message. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Bluecore allows our marketing team to execute data-driven campaigns with the least amount of friction that I have seen in over a decade working with various ESPs.

While it is true that the WYSIWYG email editor is easy to use, and the point-and-click audience builder is as straightforward as it gets (no SQL!), the true power of the platform, which is almost totally hidden from view on the frontend but very apparent when reviewing results, is the AI that drive triggers, recommendations, and email content. Review collected by and hosted on G2.com.

What do you dislike?

For those considering Bluecore after years of using one of the legacy ESPs, they may feel that some legacy features

of those ESPs are marginalized in Bluecore, which focuses much more on their "new retail" approach. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bluecore helps us send highly relevant messaging to subscribers, at scale. Moreover, they are not just making it easier, they are making is possible. Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Bluecore follows up each one of the clients that an organization may have, or in fact promotes these abilities through different sources, which allows extracting information from different operators without the need for these individuals to enter a platform belonging to the company that acquired the functionalities of this software, without excluding that its integrations with other applications are extraordinary, considering that these external extensions are even larger than Bluecore itself, which allows taking advantage of information bases. Review collected by and hosted on G2.com.

What do you dislike?

In theory, in most platforms that provide prevalent information regarding the functionalities of each software, with certain details that are very useful, it is worth noting that most of them do not present data about their compatibility with the operating systems required to start the implementation process, which is a problem for initial users in these digital branches, requiring better sources for the basic knowledge of the server. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If in your organization it is impossible to create exclusive messages to clients, including if you acquire operators on your loyal and unique platforms and cannot market to everyone with a broad focus, guaranteeing the deserved experience, because Bluecore is in charge of these operations, it makes it possible to remotely address each of these important members for the performance of the company, entering the recommended fields online, due to its wonderful functionalities of prudent and alternative recreation to certain individuals of an entire corporation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used this software to execute the needs that they presented, because it offers qualities that are of great importance to us, covering with its purposes, helped us to make operations of sending multiple rows of emails, recreating constant follow-ups, to visualize clients with a delay in the purchases that it made previously, and thus we could add offers in an exclusive way to recover an imminent amount of registered users to our platforms, being of great proportion for our business environment. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Bluecore has expert client service teams who are willing to help and provide strategic thinking that is easily implemented. Review collected by and hosted on G2.com.

What do you dislike?

Nothing comes to mind as far as dislikes. Overall a solid company to work with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bluecore serves to re-engage our customers and push additional products. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

-A full on-boarding team to assist with setup

-Comprehensive platform; HTML knowledge is not required but if you have HTML knowledge, you can utilize that singularly or combine with drag and drop blocks. In addition, you can save blocks as widgets for future use in any campaign

-Post-send analytic tools are truly amazing. Results can be viewed in a visual form or a report form and provides great insight

-They will monitor deliverability and email ramp-up so if you're not super knowledgeable on that, this will be helpful Review collected by and hosted on G2.com.

What do you dislike?

-The work management platform that Bluecore utilizes throughout implementation (Wrike) is absolutely terrible. It has poor UX and UI and not intuitive

-Setup will take forever, especially since it involves communication between at least 10 people at all times. If you are low on IT support at your company, this is not for you as IT support is constantly required during this stage

-It is not cheap Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

-Managing both email campaigns and site pop-up campaigns on the same platform

-Rich data on purchasing habits

-Great triggers Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Easy to create new campaigns and replicate efforts. The customer success manager has been terrific. Review collected by and hosted on G2.com.

What do you dislike?

Not as clear with upcoming releases of updates.

Less than obvious responses when probed about details of Artificial Intelligence performance. Machine Learning explainability needs to be improved.

There's more information stored on the platform that it appears. You can derive incredible insights from your customer list and their behavior — if you know where to find that information. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Email Delivery - we can easily create new trigger emails based on user behavior on site. It's very easy to onboard and create these campaigns.

In order to create new flows of information Review collected by and hosted on G2.com.

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UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The Bluecore platform is extremely easy to use, which allows marketers at any level to dive in and create new trigger campaigns, batch emails and even push highly targeted audiences to Facebook or Google AdWords. Review collected by and hosted on G2.com.

What do you dislike?

There aren't many things that we dislike about the Bluecore platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Through Bluecore we are able to create real time personalized emails to our consumers encouraging them to convert based on behaviors they have already taken on site. We are also able to create a robust targeting strategy for our paid media channels. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Our customer success manager and overall service from from Bluecore is top notch. Very responsive and helpful. The best i've experienced yet. Review collected by and hosted on G2.com.

What do you dislike?

The UI is a bit confusing at times and certain things I want to customize I cannot. We are still trying to better understand how Bluecore's PLTV that is useful for our brand. But overall I am very satisfied. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Dynamic content and personalization that was very manual before. The cart abandonment is top not. We are working on at-risk series next. Review collected by and hosted on G2.com.

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AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Overall product and product vision

Scalable personalization solution

Client success and client support Review collected by and hosted on G2.com.

What do you dislike?

Limited API integration with other ESPs or marketing tech vendors Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Personalization on marketing emails Review collected by and hosted on G2.com.

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AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Love their reporting options under analytics tab Review collected by and hosted on G2.com.

What do you dislike?

Cant have OR statements when building audiences Review collected by and hosted on G2.com.

Recommendations to others considering the product:

add OR statements to queries Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Need OR statements in bluecore, love their reporting data Review collected by and hosted on G2.com.

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AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

BlueCore has a lot of extensible configurations for campaign parameters and their reps are knowledgeable and helpful in guiding you towards adjustments that increase conversions. Review collected by and hosted on G2.com.

What do you dislike?

We use BlueCore as a standalone triggered campaign system, so we have to import our main unsubscribe lists. This is a little tricky, but totally doable. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've really had success with capturing "low-hanging fruit" with campaigns like Abandoned Shopping Carts and replenishment prompts. The pricing can't be beat. Review collected by and hosted on G2.com.

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ER
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Ease of product, partnership of team members, customer first mentality of team from top down Review collected by and hosted on G2.com.

What do you dislike?

CPC is a bit more expensive than I'd like Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Personalization, ease of working with teams Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Bluecore is amazing for CRM. Allows you to isolate audience segments and implement them in multiple channels: email, search, and especially in FB given all of their direct API integrations. They are a godsend for any ecommerce company looking to spend their dollars more efficiently Review collected by and hosted on G2.com.

What do you dislike?

Faster loading times in the UI. Takes too long to build an audience at times. A more intuitive audience vs. campaign setup. Seems counter-intuitive to go into two different places to to the same thing twice. Other than that, there is not much more to dislike. Bluecore is one the greatest rising stars in CRM data management given its ease of use and multiple platform integrations. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it!! Will be a major help to your ecommerce business. You will have audience data like nothing you've seen before. You will know who is worth targeting and who is not. I wish I could give Bluecore more stars - they are just absolutely amazing. No need to hesitate here Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving the business problem of identifying our top performing audience segments per each campaign we launch. Each campaign needs to reach different people on our e-commerce site and Bluecore helps us identify which of these audiences is the most worthwhile to target. I love being able to use Bluecore - grants the ability to take 1st party data to the next level. Crucial for any marketer. Review collected by and hosted on G2.com.

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Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Bluecore allows us to use our data more effectively. We've captured sales that we were missing before just by using their trigger campaigns for cart abandon, search and product abandon. As we ramp up to use Bluecore as our full time email solution, our batch send results are overwhelming our past efforts with a different well known platform. Review collected by and hosted on G2.com.

What do you dislike?

Dislike is such a harsh term to use for a tool that has really given us an improved approach to email marketing. While the Bluecore WYSIWYG editor is easy to use, I'd expect them to add some more design tools at some point. Color pickers, improved stacking functions, etc. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The ability to segment and pinpoint our audiences makes this a valuable marketing tool. The functionality and backbone of the platform is exceptional. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to dig into our data like we've never done before. It's a multi-use platform that allows us to develop unique and targeted audiences we were missing. As a relatively new user, seeing early results from several successful campaigns, I'm excited to see what the potential is moving forward. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The client success management team doesn't compare to any other partner or vendor I've worked with. They are dedicated, passionate, extremely well-educated on their product and how to make it work best for you and your business. They're open to your ideas, hearing your business challenges, and collaborating to solve problems and make their product work for you.

I can't forget to mention that their technology REALLY WORKS. Everytime I talk about Bluecore to my colleagues they ask what's the catch? Well, I haven't found it yet and the data backs that up. Review collected by and hosted on G2.com.

What do you dislike?

This was a hard question for me since I genuinely have an amazing experience with Bluecore. I think my greatest challenge is backing up why the tactics and campaigns we work on with Bluecore work better than if we were to do it ourselves. Spending money on something that seems so intuitive is sometimes a hard pill to swallow but when you try it out and see the value that Bluecore brings, it's a no brainer and you're making back your investment and some. Every time! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're solving for lack of resources (Creative, tech, execution, reporting). We're also able to do so much more with just the click of a button. Personalization, automated, at scale is a win, win, win. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ability to slice and dice data almost real-time.

REAL customer services and quick response times. Too many company are moving to automated customer service / support and it's so frustrating. Hoping Bluecore NEVER does that. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that we as a company have not yet fully leveraged the power of the Bluecore.

Exciting to do so in 2019. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are an Omni-channel retailer be sure to send offline purchase data to BC so they have a unified view of the customer. Also, use them as a ESP as well (not an add-on to an existing ESP) now that they've moved in that direction. Otherwise some of theirinsights don't work e.g. predictive unsubscribes as they can't see unsubs from another vendor. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Actioning data insights almost instantly. Not taking month's to build creative based on insights. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Public Safety
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Bluecore has proven that they don't sit still when it comes to advancing the bar on personalization in email and Google/Facebook ads targeting. Their behavioral personification has proven advantageous in many ways in helping us drive efficiency in our ad spend and email marketing, with smart decision making in their algorithms regarding content prioritization and more. The Audiences product lets us get extremely granular in our targeting on multiple platforms. Review collected by and hosted on G2.com.

What do you dislike?

Very little, most things are now available self-serve and are mainly self-explanatory. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You will not regret partnering with Bluecore. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Email targeting (abandonment and reactivation), social and Google ads audience refinement and targeting. They have proven to have a high ROAS for directly attributed revenue. Review collected by and hosted on G2.com.

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Manager, CRM Marketing Operations & Technology
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ease to automate personalized & dynamic emails and get campaigns to market. Has increase performance of campaigns +200% in revenue and site traffic generation. Platform is really user friendly and the training portal is awesome as well. Review collected by and hosted on G2.com.

What do you dislike?

Nothing thus far. Looking forward to expanding the use of the technology Review collected by and hosted on G2.com.

Recommendations to others considering the product:

NA Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Speed and ease to create dynamic emails with relevant content in real-time. Review collected by and hosted on G2.com.

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Customer Implementation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Bluecore has been great to use for email campaigns, to target relevant customers and users. It provides insights and analytics to better understand open rate, unsubscribe, conversions etc. Review collected by and hosted on G2.com.

What do you dislike?

It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helpful to target relevant customers and also to retarget past/potential customers. Review collected by and hosted on G2.com.

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