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Bluecore

4.2
(15)

Bluecore enables eCommerce marketers to create and distribute personalized triggered emails with speed and precision, dynamically reacting to customer behaviors and catalog changes.

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Bluecore review by Brent J.
Brent J.
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"Seriously powerful marketing tool"

What do you like best?

Bluecore allows us to use our data more effectively. We've captured sales that we were missing before just by using their trigger campaigns for cart abandon, search and product abandon. As we ramp up to use Bluecore as our full time email solution, our batch send results are overwhelming our past efforts with a different well known platform.

What do you dislike?

Dislike is such a harsh term to use for a tool that has really given us an improved approach to email marketing. While the Bluecore WYSIWYG editor is easy to use, I'd expect them to add some more design tools at some point. Color pickers, improved stacking functions, etc.

Recommendations to others considering the product

The ability to segment and pinpoint our audiences makes this a valuable marketing tool. The functionality and backbone of the platform is exceptional.

What business problems are you solving with the product? What benefits have you realized?

We're able to dig into our data like we've never done before. It's a multi-use platform that allows us to develop unique and targeted audiences we were missing. As a relatively new user, seeing early results from several successful campaigns, I'm excited to see what the potential is moving forward.

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Bluecore review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source
content

"Bluecore saves us time and resources, and drives forward our business"

What do you like best?

The client success management team doesn't compare to any other partner or vendor I've worked with. They are dedicated, passionate, extremely well-educated on their product and how to make it work best for you and your business. They're open to your ideas, hearing your business challenges, and collaborating to solve problems and make their product work for you.

I can't forget to mention that their technology REALLY WORKS. Everytime I talk about Bluecore to my colleagues they ask what's the catch? Well, I haven't found it yet and the data backs that up.

What do you dislike?

This was a hard question for me since I genuinely have an amazing experience with Bluecore. I think my greatest challenge is backing up why the tactics and campaigns we work on with Bluecore work better than if we were to do it ourselves. Spending money on something that seems so intuitive is sometimes a hard pill to swallow but when you try it out and see the value that Bluecore brings, it's a no brainer and you're making back your investment and some. Every time!

What business problems are you solving with the product? What benefits have you realized?

We're solving for lack of resources (Creative, tech, execution, reporting). We're also able to do so much more with just the click of a button. Personalization, automated, at scale is a win, win, win.

What E-Commerce Tools solution do you use?

Thanks for letting us know!
Bluecore review by Lisa L. W.
Lisa L. W.
Validated Reviewer
Verified Current User
Review Source
content

"Bluecore for Behavioral Marketing Triggers"

What do you like best?

Bluecore unifies customer and catalog data to craft email marketing triggers that convert. We can easily and effectively tailor the customer experience with unique product recommendations, dynamic content and personalized offers.

What do you dislike?

Originally we had a more dedicated team and since then structure has changed. While we can rely on the design team to get updates done, we now are able to make creative updates on our own and are encouraged to do so.

Recommendations to others considering the product

Learn as much as you can to fully utilize Bluecore as the options are pretty phenomenal. Take advantage of A/B testing.

What business problems are you solving with the product? What benefits have you realized?

We are able to automate actions across channels plus generate audiences and
 campaigns in seconds. I love having this amount of data at my fingertips to create unique and custom triggers for our customer segments.

Bluecore review by Greg N. B.
Greg N. B.
Validated Reviewer
Review Source
content

"Innovative targeting and personalization solution"

What do you like best?

Bluecore has proven that they don't sit still when it comes to advancing the bar on personalization in email and Google/Facebook ads targeting. Their behavioral personification has proven advantageous in many ways in helping us drive efficiency in our ad spend and email marketing, with smart decision making in their algorithms regarding content prioritization and more. The Audiences product lets us get extremely granular in our targeting on multiple platforms.

What do you dislike?

Very little, most things are now available self-serve and are mainly self-explanatory.

Recommendations to others considering the product

You will not regret partnering with Bluecore.

What business problems are you solving with the product? What benefits have you realized?

Email targeting (abandonment and reactivation), social and Google ads audience refinement and targeting. They have proven to have a high ROAS for directly attributed revenue.

Bluecore review by Kevin L.
Kevin L.
Validated Reviewer
Verified Current User
Review Source
content

"Amazing little CRM... kinda. "

What do you like best?

I love the usability of this software. I've dabbled in Salesforce and a few other traditional CRMs before and this... is incredible.

What do you dislike?

It takes some advanced knowledge to really learn this system. Don't get me wrong, it's very in depth but not nearly as user friendly when you want granular info as other CRMs

Recommendations to others considering the product

It seems as though this is still a new-ish software - but the friendliest CRM I've dealt with BY FAR for the basic usage.

What business problems are you solving with the product? What benefits have you realized?

Constant prospecting using the interwebs.

Bluecore review by User
User
Validated Reviewer
Review Source
content

"Director Of Marketing "

What do you like best?

Ability to slice and dice data almost real-time.

REAL customer services and quick response times. Too many company are moving to automated customer service / support and it's so frustrating. Hoping Bluecore NEVER does that.

What do you dislike?

I dislike that we as a company have not yet fully leveraged the power of the Bluecore.

Exciting to do so in 2019.

Recommendations to others considering the product

If you are an Omni-channel retailer be sure to send offline purchase data to BC so they have a unified view of the customer. Also, use them as a ESP as well (not an add-on to an existing ESP) now that they've moved in that direction. Otherwise some of theirinsights don't work e.g. predictive unsubscribes as they can't see unsubs from another vendor.

What business problems are you solving with the product? What benefits have you realized?

Actioning data insights almost instantly. Not taking month's to build creative based on insights.

Bluecore review by Greg B.
Greg B.
Validated Reviewer
Review Source
content

"Innovative behavioral-based behavioral triggers and more"

What do you like best?

BlueCore has allowed us very granular access to implementable user insights and smart segmentation, including the ability to port audiences to other platforms such as Google Ads, which has helped refine our ad spend and targeting.

What do you dislike?

While the tools are intuitive, there is a learning curve to be able to utilize them fully.

Recommendations to others considering the product

Do it, you won't regret it.

What business problems are you solving with the product? What benefits have you realized?

We've gained greater nimbleness in terms of targeting and identifying customers based on CLV and projected behavioral likelihood.

Bluecore review by Shannon  H.
Shannon H.
Validated Reviewer
Review Source
content

"Bluecore is a great partner and asset in our martech stack"

What do you like best?

The ease to automate personalized & dynamic emails and get campaigns to market. Has increase performance of campaigns +200% in revenue and site traffic generation. Platform is really user friendly and the training portal is awesome as well.

What do you dislike?

Nothing thus far. Looking forward to expanding the use of the technology

Recommendations to others considering the product

NA

What business problems are you solving with the product? What benefits have you realized?

Speed and ease to create dynamic emails with relevant content in real-time.

Bluecore review by Candy W.
Candy W.
Validated Reviewer
Review Source
content

"Great for targeting and good tool for insights"

What do you like best?

Bluecore has been great to use for email campaigns, to target relevant customers and users. It provides insights and analytics to better understand open rate, unsubscribe, conversions etc.

What do you dislike?

It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating.

What business problems are you solving with the product? What benefits have you realized?

Helpful to target relevant customers and also to retarget past/potential customers.

Bluecore review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source
content

"Blue core helps target customers but requires management"

What do you like best?

Bluecore has been helpful to use email campaigns (price decrease, new merchandise, abandon cart, etc.) to target and retarget customers. They provide analytics on the different tactics to understand conversion, unsubscribe rate, opens, etc. The data can also be exported and analyzed further. Recently, they have been proactive in recommending changes to the email campaign tactics and has made great suggestions.

What do you dislike?

Their email reports often are not working, is missing information, or do not populate correctly so you have to go to the dashboard to pull accurate information. The dashboard itself however is great once you are logged into your user account.

What business problems are you solving with the product? What benefits have you realized?

Bluecore has helped us retarget customers who have shopped but left the site and also bring back customers after their first purchase.

Bluecore review by User in Sporting Goods
User in Sporting Goods
Validated Reviewer
Review Source
content

"Bluecore was our favorite choice"

What do you like best?

The ease of the interface was very simple and user friendly. Creation of email templates was hassle free.

What do you dislike?

Honestly, none that I can think of off the top of my head.

What business problems are you solving with the product? What benefits have you realized?

We learned that over time this product was for us in terms of Cart Abandonment emails. Even with Browse Abandonment. We hit a level where we could tell which emails were working from all over the world.

The benefits we have seen are anywhere from the design, look, and feel of the emails we are sending out to our customers or future customers, coming back in and purchasing the product they left behind.

Bluecore review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source
content

"Amazing product"

What do you like best?

Ease of use. For years it's taken me over 2 years to launch retargeting marketing campaigns for email. With a simple pixel based integration, we were up and running!

What do you dislike?

limitations with creative concepting and few integrations with ESPs

Recommendations to others considering the product

identify if they are in talks of integration with your ESP.

What business problems are you solving with the product? What benefits have you realized?

Leverage personalized content to generate higher engagement via email.

Bluecore review by User in Retail
User in Retail
Validated Reviewer
Review Source
content

"New to Bluecore"

What do you like best?

Our Onboarding Manager made the transition to Bluecore incredibly delightful. The platform is very user friendly and the reporting could not be clearer.

What do you dislike?

The hand-off from onboarding to account management has been rough - we have had to shift our expectations for communications and training as we get settled.

What business problems are you solving with the product? What benefits have you realized?

We have migrated a number of our triggered messages to Bluecore to make use of the flexible functions and easy UI. The campaign reporting is incredibly transparent, which has made the transition quite easy.

Bluecore review by User in Retail
User in Retail
Validated Reviewer
Review Source
content

"Better solutions out there for the money"

What do you like best?

It's a fairly straightforward simple software you can use to achieve your email marketing goals.

What do you dislike?

All of the features are pretty bare. They do the minimum and allow you to get by with your campaigns.

Recommendations to others considering the product

Look for a better software

What business problems are you solving with the product? What benefits have you realized?

Order confirmation emails and browse abandonment

Bluecore review by Administrator
Administrator
Validated Reviewer
Review Source
content

"Overall great partner!"

What do you like best?

Constantly innovating and introducing new features

What do you dislike?

sometimes pilot programs don't quite seem ready for release. Takes awhile for new reps to come up to speed.

Recommendations to others considering the product

Go for it!

What business problems are you solving with the product? What benefits have you realized?

Getting engaged customers to finish their transaction. We've seen success with behavioral triggers

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* We monitor all Bluecore reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.