Bluecore Reviews & Product Details

Bluecore is built with Ecommerce in mind and makes turning on the right marketing automation experiences easy. It comes with default settings that align with performance standards, and allows its users to implement advanced personalization techniques quickly with no coding required. Review collected by and hosted on G2.com.

The platform is under heavy development and occasionally bugs are introduced. Loading speeds often seem quite slow. Unusual use cases often require custom development fees if that functionality wasn't planned as an 'out of the box' capability. Review collected by and hosted on G2.com.

The platform is really easy to integrate and use. The support team is awesome when you run into an issue, they're friendly and quick which isn't always something you see with a e-com SaaS support team. Review collected by and hosted on G2.com.

A lot of team members so it can get fragmented but always a helpful and eager team Review collected by and hosted on G2.com.

Bluecore is easy to implement and easy to understand what they bring to the table. I have been able to implement their solution in two different brands and have interacted with them for two clients that had already implemented. They are able to drive measurable revenue in an easy to use platform. The team is talented, proactive and they truly want to help their clients. Review collected by and hosted on G2.com.

The only real downside, and its not really a downside, its the challenge of managing your email communications through BC and your ESP, assuming that you are not using BC as your ESP. I would also suggest that BlueCore find other ways to help clients truly understand the incrementality of the revenue that is generated from their tools. Review collected by and hosted on G2.com.

Bluecore has a user friendly platform that makes email creation quick and painless. You can easily create an audience for any type of group you are looking to capture. Bluecore's CSM are easy to work with and are willing to go above and beyond to help your company be successful. Review collected by and hosted on G2.com.

When we first started Bluecore they were partnered with JustUno for their pop-ups. That platform was easy to use and very easy to make adjustments and preview before launching. They now feature their own platform for pop-ups which is a little more difficult to use and not as easy to preview and make changes. There also seems to be a lot of turnover at the CSM area so its hard to build a relationship with your rep. Review collected by and hosted on G2.com.

The platform is extremely user friendly and intuitive. They also have great customer success managers on hand to help you drive profitability with strategic workflows. Review collected by and hosted on G2.com.

There's not much to dislike about Bluecore, however if I had to point something out it would be their current lack of SMS capabilities native to their platform. Review collected by and hosted on G2.com.

The data visualization is amazing - you are able to dig in to a singular user and see all of their activity including what emails they viewed, opened, did not open and what products they looked at. You can also see their CLV down to the day. Review collected by and hosted on G2.com.

I wish the categorization of creative and art assets was better. They are working on this now, I believe. I also wish you could "pause" your email build to go complete another task and be able to go right back to it. Review collected by and hosted on G2.com.

The platform is constantly improving and evolving, marrying the client and the customer in ways never before attempted. Bluecore started with simple triggers almost a decade ago and now serve the customer across all platforms, channels, and systems with constant testing and optimization. Review collected by and hosted on G2.com.

Every critique I have made of Bluecore, they have addressed in-year. Review collected by and hosted on G2.com.

Bluecore allows our marketing team to execute data-driven campaigns with the least amount of friction that I have seen in over a decade working with various ESPs.

While it is true that the WYSIWYG email editor is easy to use, and the point-and-click audience builder is as straightforward as it gets (no SQL!), the true power of the platform, which is almost totally hidden from view on the frontend but very apparent when reviewing results, is the AI that drive triggers, recommendations, and email content. Review collected by and hosted on G2.com.

For those considering Bluecore after years of using one of the legacy ESPs, they may feel that some legacy features

of those ESPs are marginalized in Bluecore, which focuses much more on their "new retail" approach. Review collected by and hosted on G2.com.

Bluecore follows up each one of the clients that an organization may have, or in fact promotes these abilities through different sources, which allows extracting information from different operators without the need for these individuals to enter a platform belonging to the company that acquired the functionalities of this software, without excluding that its integrations with other applications are extraordinary, considering that these external extensions are even larger than Bluecore itself, which allows taking advantage of information bases. Review collected by and hosted on G2.com.

In theory, in most platforms that provide prevalent information regarding the functionalities of each software, with certain details that are very useful, it is worth noting that most of them do not present data about their compatibility with the operating systems required to start the implementation process, which is a problem for initial users in these digital branches, requiring better sources for the basic knowledge of the server. Review collected by and hosted on G2.com.

Bluecore has expert client service teams who are willing to help and provide strategic thinking that is easily implemented. Review collected by and hosted on G2.com.

Nothing comes to mind as far as dislikes. Overall a solid company to work with. Review collected by and hosted on G2.com.

-A full on-boarding team to assist with setup

-Comprehensive platform; HTML knowledge is not required but if you have HTML knowledge, you can utilize that singularly or combine with drag and drop blocks. In addition, you can save blocks as widgets for future use in any campaign

-Post-send analytic tools are truly amazing. Results can be viewed in a visual form or a report form and provides great insight

-They will monitor deliverability and email ramp-up so if you're not super knowledgeable on that, this will be helpful Review collected by and hosted on G2.com.

-The work management platform that Bluecore utilizes throughout implementation (Wrike) is absolutely terrible. It has poor UX and UI and not intuitive

-Setup will take forever, especially since it involves communication between at least 10 people at all times. If you are low on IT support at your company, this is not for you as IT support is constantly required during this stage

-It is not cheap Review collected by and hosted on G2.com.

Easy to create new campaigns and replicate efforts. The customer success manager has been terrific. Review collected by and hosted on G2.com.

Not as clear with upcoming releases of updates.

Less than obvious responses when probed about details of Artificial Intelligence performance. Machine Learning explainability needs to be improved.

There's more information stored on the platform that it appears. You can derive incredible insights from your customer list and their behavior — if you know where to find that information. Review collected by and hosted on G2.com.

The Bluecore platform is extremely easy to use, which allows marketers at any level to dive in and create new trigger campaigns, batch emails and even push highly targeted audiences to Facebook or Google AdWords. Review collected by and hosted on G2.com.

There aren't many things that we dislike about the Bluecore platform. Review collected by and hosted on G2.com.

Our customer success manager and overall service from from Bluecore is top notch. Very responsive and helpful. The best i've experienced yet. Review collected by and hosted on G2.com.

The UI is a bit confusing at times and certain things I want to customize I cannot. We are still trying to better understand how Bluecore's PLTV that is useful for our brand. But overall I am very satisfied. Review collected by and hosted on G2.com.

Overall product and product vision

Scalable personalization solution

Client success and client support Review collected by and hosted on G2.com.

Limited API integration with other ESPs or marketing tech vendors Review collected by and hosted on G2.com.

Love their reporting options under analytics tab Review collected by and hosted on G2.com.

Cant have OR statements when building audiences Review collected by and hosted on G2.com.

BlueCore has a lot of extensible configurations for campaign parameters and their reps are knowledgeable and helpful in guiding you towards adjustments that increase conversions. Review collected by and hosted on G2.com.

We use BlueCore as a standalone triggered campaign system, so we have to import our main unsubscribe lists. This is a little tricky, but totally doable. Review collected by and hosted on G2.com.

Ease of product, partnership of team members, customer first mentality of team from top down Review collected by and hosted on G2.com.

CPC is a bit more expensive than I'd like Review collected by and hosted on G2.com.

Bluecore is amazing for CRM. Allows you to isolate audience segments and implement them in multiple channels: email, search, and especially in FB given all of their direct API integrations. They are a godsend for any ecommerce company looking to spend their dollars more efficiently Review collected by and hosted on G2.com.

Faster loading times in the UI. Takes too long to build an audience at times. A more intuitive audience vs. campaign setup. Seems counter-intuitive to go into two different places to to the same thing twice. Other than that, there is not much more to dislike. Bluecore is one the greatest rising stars in CRM data management given its ease of use and multiple platform integrations. Review collected by and hosted on G2.com.

Bluecore allows us to use our data more effectively. We've captured sales that we were missing before just by using their trigger campaigns for cart abandon, search and product abandon. As we ramp up to use Bluecore as our full time email solution, our batch send results are overwhelming our past efforts with a different well known platform. Review collected by and hosted on G2.com.

Dislike is such a harsh term to use for a tool that has really given us an improved approach to email marketing. While the Bluecore WYSIWYG editor is easy to use, I'd expect them to add some more design tools at some point. Color pickers, improved stacking functions, etc. Review collected by and hosted on G2.com.

The client success management team doesn't compare to any other partner or vendor I've worked with. They are dedicated, passionate, extremely well-educated on their product and how to make it work best for you and your business. They're open to your ideas, hearing your business challenges, and collaborating to solve problems and make their product work for you.

I can't forget to mention that their technology REALLY WORKS. Everytime I talk about Bluecore to my colleagues they ask what's the catch? Well, I haven't found it yet and the data backs that up. Review collected by and hosted on G2.com.

This was a hard question for me since I genuinely have an amazing experience with Bluecore. I think my greatest challenge is backing up why the tactics and campaigns we work on with Bluecore work better than if we were to do it ourselves. Spending money on something that seems so intuitive is sometimes a hard pill to swallow but when you try it out and see the value that Bluecore brings, it's a no brainer and you're making back your investment and some. Every time! Review collected by and hosted on G2.com.

Ability to slice and dice data almost real-time.

REAL customer services and quick response times. Too many company are moving to automated customer service / support and it's so frustrating. Hoping Bluecore NEVER does that. Review collected by and hosted on G2.com.

I dislike that we as a company have not yet fully leveraged the power of the Bluecore.

Exciting to do so in 2019. Review collected by and hosted on G2.com.

Bluecore has proven that they don't sit still when it comes to advancing the bar on personalization in email and Google/Facebook ads targeting. Their behavioral personification has proven advantageous in many ways in helping us drive efficiency in our ad spend and email marketing, with smart decision making in their algorithms regarding content prioritization and more. The Audiences product lets us get extremely granular in our targeting on multiple platforms. Review collected by and hosted on G2.com.

Very little, most things are now available self-serve and are mainly self-explanatory. Review collected by and hosted on G2.com.

The ease to automate personalized & dynamic emails and get campaigns to market. Has increase performance of campaigns +200% in revenue and site traffic generation. Platform is really user friendly and the training portal is awesome as well. Review collected by and hosted on G2.com.

Nothing thus far. Looking forward to expanding the use of the technology Review collected by and hosted on G2.com.

Bluecore has been great to use for email campaigns, to target relevant customers and users. It provides insights and analytics to better understand open rate, unsubscribe, conversions etc. Review collected by and hosted on G2.com.

It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating. Review collected by and hosted on G2.com.