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Best Identity Resolution Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Identity Resolution category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Identity Resolution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Identity Resolution category.

In addition to qualifying for inclusion in the Identity Resolution Software category, to qualify for inclusion in the Small Business Identity Resolution Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Small Business Identity Resolution Available

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    G2 Score
Prime 360
(24)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidat

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Prime 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency Improvement
    8
    Ease of Use
    7
    User Identification
    7
    Customer Support
    5
    Feature Versatility
    4
    Cons
    Expensive
    4
    Poor Support Services
    3
    Complexity
    2
    Difficult Setup
    2
    Limited Connectors
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Prime 360 features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Quality of Support
    Average: 8.8
    5.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Posidex Technologies
    Year Founded
    2003
    HQ Location
    Hyderabad, Telangana
    Twitter
    @PosidexTech
    65 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    351 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidat

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 42% Small-Business
Prime 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency Improvement
8
Ease of Use
7
User Identification
7
Customer Support
5
Feature Versatility
4
Cons
Expensive
4
Poor Support Services
3
Complexity
2
Difficult Setup
2
Limited Connectors
2
View All Pros and Cons
Prime 360 features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.3
Quality of Support
Average: 8.8
5.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Posidex Technologies
Year Founded
2003
HQ Location
Hyderabad, Telangana
Twitter
@PosidexTech
65 Twitter followers
LinkedIn® Page
www.linkedin.com
351 employees on LinkedIn®
Wunderkind
(88)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Identity Resolution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform e

    Users
    No information available
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Wunderkind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    33
    Helpful
    31
    Business Growth
    30
    Team Helpfulness
    25
    Results
    22
    Cons
    Limited Features
    11
    Insufficient Support
    8
    Limited Functionality
    8
    Missing Features
    8
    Delays
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Wunderkind features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Wunderkind
    Company Website
    HQ Location
    New York, NY
    Twitter
    @Wunderkind
    2,213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    578 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform e

Users
No information available
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Wunderkind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
33
Helpful
31
Business Growth
30
Team Helpfulness
25
Results
22
Cons
Limited Features
11
Insufficient Support
8
Limited Functionality
8
Missing Features
8
Delays
7
View All Pros and Cons
Wunderkind features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.0
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Wunderkind
Company Website
HQ Location
New York, NY
Twitter
@Wunderkind
2,213 Twitter followers
LinkedIn® Page
www.linkedin.com
578 employees on LinkedIn®

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Retention.com
(122)4.5 out of 5
1st Easiest To Use in Identity Resolution software
View top Consulting Services for Retention.com
Save to My Lists
Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Retention.com integrates with the world’s leading marketing automation platforms to maximize audience growth, reclaim abandonment cart revenue, and re-engage lapsed audiences through industry leading

    Users
    • CEO
    • Founder
    Industries
    • Consumer Goods
    • Marketing and Advertising
    Market Segment
    • 81% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Retention.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Easy Setup
    4
    Business Enhancement
    3
    Customer Support
    3
    Easy Integrations
    3
    Cons
    Email Issues
    3
    Lead Quality
    3
    Poor Customer Support
    3
    Poor Support Services
    2
    Communication Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Retention.com features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Retention.com
    Company Website
    Year Founded
    2019
    HQ Location
    Austix, TX
    Twitter
    @Retentiondotcom
    598 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    56 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Retention.com integrates with the world’s leading marketing automation platforms to maximize audience growth, reclaim abandonment cart revenue, and re-engage lapsed audiences through industry leading

Users
  • CEO
  • Founder
Industries
  • Consumer Goods
  • Marketing and Advertising
Market Segment
  • 81% Small-Business
  • 11% Mid-Market
Retention.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Easy Setup
4
Business Enhancement
3
Customer Support
3
Easy Integrations
3
Cons
Email Issues
3
Lead Quality
3
Poor Customer Support
3
Poor Support Services
2
Communication Issues
1
View All Pros and Cons
Retention.com features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.8
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Retention.com
Company Website
Year Founded
2019
HQ Location
Austix, TX
Twitter
@Retentiondotcom
598 Twitter followers
LinkedIn® Page
www.linkedin.com
56 employees on LinkedIn®
LiveRamp
(113)4.2 out of 5
11th Easiest To Use in Identity Resolution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 49% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LiveRamp Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Platform Integration
    10
    Audience Activation
    6
    Data Management
    6
    Channel Management
    5
    Cons
    Difficult Learning
    6
    Learning Curve
    4
    Long Waiting Times
    4
    Poor Customer Support
    4
    Complexity
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LiveRamp features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LiveRamp
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @LiveRamp
    6,447 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,511 employees on LinkedIn®
    Ownership
    NYSE: RAMP
Product Description
How are these determined?Information
This description is provided by the seller.

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 49% Enterprise
  • 32% Mid-Market
LiveRamp Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Platform Integration
10
Audience Activation
6
Data Management
6
Channel Management
5
Cons
Difficult Learning
6
Learning Curve
4
Long Waiting Times
4
Poor Customer Support
4
Complexity
3
View All Pros and Cons
LiveRamp features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.2
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
LiveRamp
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,447 Twitter followers
LinkedIn® Page
www.linkedin.com
1,511 employees on LinkedIn®
Ownership
NYSE: RAMP
FullContact
(100)4.3 out of 5
Optimized for quick response
5th Easiest To Use in Identity Resolution software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting alo

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • FullContact features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ziff Davis
    Company Website
    Year Founded
    1995
    HQ Location
    New York
    Twitter
    @ziffdavis
    1,416 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,540 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting alo

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
FullContact features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.7
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Ziff Davis
Company Website
Year Founded
1995
HQ Location
New York
Twitter
@ziffdavis
1,416 Twitter followers
LinkedIn® Page
www.linkedin.com
6,540 employees on LinkedIn®
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Market Segments
All Segments
Small Business
Mid Market
Enterprise
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Language
Pricing
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5 Listings in Small Business Identity Resolution Available

  • Sort By:
    G2 Score

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