For a marketing director concerned with privacy-compliant customer targeting, the BritePool concept is very compelling. The platform offers a solution for how to handle the world with no cookies by offering a secure space where data is shared. Review collected by and hosted on G2.com.
A limiting factor of BritePool is that it has few integrated data partners. This narrows down the horizon of the customer data that can be gathered and thus hamper the efforts of proper targeted marketing. Review collected by and hosted on G2.com.
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This reviewer was offered a nominal gift card as thank you for completing this review.
Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.


