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Redpoint Customer Data Platform Reviews & Product Details

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

Product Website

Seller

Redpoint Global

Languages Supported

German, English, French, Spanish

Product Description

Redpoint Customer Data Platform is a customer data platform software that makes it possible to combine data from multiple sources to provide continuous availability of customer data across the enterprise.

Overview by

Beth Pfefferle

Pricing

Pricing provided by Redpoint Customer Data Platform.

Redpoint Customer Data Platform

Contact for pricing

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Redpoint Customer Data Platform Integrations

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Redpoint Customer Data Platform Media

Redpoint Customer Data Platform Demo - Redpoint Interactions Dashboard

Customizable reporting tools for managing Redpoint's offerings

Redpoint Customer Data Platform Demo - Redpoint's Data Quality and Ingestion

Keep Bad CX at Bay: Having high quality data throughout the customer lifecycle means your CX is performing to its greatest potential. Data quality as part of an AI-driven virtuous cycle results in clean data for all downstream purposes, from core CDP to AI models and more.

Redpoint Customer Data Platform Demo - Redpoint's Data Observability

Your CX is only as good as your data. Data observability automatically monitors and reports on your data in real-time, so that you can confidently drive enhanced CX outcomes and create brand trust. Redpoint’s data observability monitors data transparently as it moves through the CDP, increasing c...

Redpoint Customer Data Platform Demo - Redpoint's Segmentation and Activation

Supercharge Your CX with No-Code Segmentation: With Redpoint, you will be able to create, visualize and test audiences without writing a line of code, so you can focus on agile, creative, data-driven marketing that leads to higher ROI and low costs.

Redpoint Customer Data Platform Demo - Redpoint's Insights to Leverage for CX

Mine your behavioral, demographic or calculated data – including propensity, churn or predictive models (yours or Redpoint’s) – for insights you can leverage for any business or CX objective or use case. Drive high customer value with Redpoint's intelligent segmentation you can activate in real t...

Redpoint Customer Data Platform Demo - The Golden Record

Example of a single customer record to show tracked behaviors.

Redpoint helps Xanterra optimize their customer engagement strategies across all touchpoints in more than 100 data silos to drive more relevant guest experiences.

Personalize customer experiences by deploying the Redpoint Golden Record.

Hear directly from Xanterra Travel Collection's Andrew Heltzel, as he shares his thoughts on how working with Redpoint Global has helped Xanterra in managing their customer's experience in their various journeys.

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Redpoint Customer Data Platform Reviews (18)

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Sanjay M.

Vice President - Technology

Mid-Market (51-1000 emp.)

9/20/2024

"Redpoint is best in class CDP platform"

5/5

What do you like best about Redpoint Customer Data Platform?

Redpoint enables seamless ingestion of structured, semi-structured, and unstructured data, along with the capability to connect APIs for real-time data integration. Its 360-degree customer view continuously captures customer interactions, transactions, and campaign-related actions. With Redpoint's open garden architecture, integration with other applications is smooth and requires minimal development effort. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Redpoint CDP requires some initial ramp-up time for ETL developers and a basic understanding of SQL. However, with an ETL background, most users can quickly get up to speed with the platform. Review collected by and hosted on G2.com.

What problems is Redpoint Customer Data Platform solving and how is that benefiting you?

Redpoint CDP enables us to automate data processing from diverse sources across multiple clients, while also allowing us to standardize the data using their modules. Its ability to ingest data from various sources, including enterprise applications via APIs, ensures an 'Always on' mode and supports building a comprehensive 360-degree customer view. Additionally, customer data is made available in near real-time, facilitating multi-channel campaign automation to execute real-time campaigns when customers meet specific business criteria.

We've completely eliminated manual ETL processes with minimal human intervention for all of our clients leveraging Redpoint CDP platform. Review collected by and hosted on G2.com.

Jeff W.

Chief Technology Officer

Small-Business (50 or fewer emp.)

9/18/2024

"Powerful results with a bit of a learning curve"

5/5

What do you like best about Redpoint Customer Data Platform?

Having used Redpoint for nearly two decades, I can confidently say that it remains our go-to Customer Data Platform (CDP) for a multitude of reasons. We have implemented Redpoint with several of our clients, tackling data challenges that range from simple to incredibly complex. One of the standout features of Redpoint is its exceptional data quality and identity resolution capabilities, which give us a high level of confidence that the customer data fueling our campaigns is both accurate and reliable. Additionally, the team at Redpoint has consistently impressed us with their responsiveness and genuine investment in our success, making for a productive and supportive partnership. We are especially impressed with their ongoing modernization efforts and work to become a cloud-native solution. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

The tool's vast array of functionalities can also be a double-edged sword. The power and versatility of Redpoint are so extensive that I sometimes feel we haven't fully explored or utilized its full potential. While this might seem like a drawback, it also assures me that we are equipped to handle any future use cases that might emerge for our clients, without the need to transition to a different platform. This latent capability provides a significant peace of mind, even if it can occasionally feel overwhelming. Review collected by and hosted on G2.com.

What problems is Redpoint Customer Data Platform solving and how is that benefiting you?

The Redpoint Customer Data Platform (CDP) addresses several critical challenges that most modern businesses face in managing customer data and driving personalized engagement. One of the primary problems it solves is data fragmentation, where data is often siloed across various systems and platforms. Redpoint consolidates this scattered data to create a unified, comprehensive view of each customer. Moreover, it ensures data quality and accuracy through features like data cleansing, deduplication, and identity resolution, providing high-quality data that underpins marketing efforts. Another significant issue it tackles is the difficulty in delivering personalization at scale. By leveraging rich customer profiles and advanced segmentation capabilities, Redpoint enables brands to offer personalized experiences to large customer bases. Additionally, it bridges the gap between data insights and actionable strategies, thereby enhancing customer engagement through timely and relevant communications. The platform is also designed for ease of use and quick deployment, delivering rapid speed to value.

The benefits of using Redpoint CDP are substantial to us. It enhances our customer's experience by enabling us to deliver more personalized and relevant interactions to their business, which in turn increases customer satisfaction and loyalty. Marketing efficiency is also improved, as high-quality, consolidated data allows for more effective and targeted campaigns, leading to better ROI. Operational efficiency is another advantage, with the platform automating many data-related tasks, freeing up teams to focus on strategic initiatives rather than manual data processing. Redpoint’s robust capabilities ensure that businesses can scale their operations and adapt to new use cases without the need to switch platforms or undergo extensive retraining. Finally, the data-driven insights provided by the platform empower businesses to make informed decisions, driving growth and competitive advantage. Overall, Redpoint CDP offers a comprehensive solution that not only addresses the essential challenges in customer data management but also significantly enhances how businesses understand, engage with, and retain their customers. Review collected by and hosted on G2.com.

Brad M.

Vice President of Strategic Development

Mid-Market (51-1000 emp.)

9/16/2024

"Founder of several companies built around RedPoint products"

4.5/5

What do you like best about Redpoint Customer Data Platform?

I have successfully used and recommended RedPoint products to several companies over the years. The ability to build complex databases, customize campaigns and learn/report results is, in my opinion, the best in the business.

Experienced data engineers can customize matching and compiling data flows from a variety of sources that can then be used with a few clicks by marketing professionals. Flow chart designed templates are easy to undestand and trouble shoot.

Clean and compleet customer records are the foundation of all automated marketing communications Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Having the fliexibility to handle practically any customer requirment requires a custom and timely implementation. This has limited the RedPoint Customer Data Platform to larger enterprise clients.

It is my understanding that their new SaaS services will put these tools in the hands of mid-market organizations that will benefit greatly from them. Review collected by and hosted on G2.com.

What problems is Redpoint Customer Data Platform solving and how is that benefiting you?

This depends on the client.

Data quality - reduction of duplicate records

Data Enhancement - 3rd party data integration for better segmentation and targeting

CDP - Complete "Golden" record for a better understanding of lifetime value and proper communication

Marfketing Automation - Real-time response to web traffic and other triggers increases ROI and customer satisfaction Review collected by and hosted on G2.com.

Dennis F.

CRM, Marketing Automation, and Customer Data Platform (CDP) Specialist (a.i.)

Consulting

Small-Business (50 or fewer emp.)

9/18/2024

"Where true magic happens"

4.5/5

What do you like best about Redpoint Customer Data Platform?

Having all data sources unified in one environment truly empowers you to create magic. With Redpoint's RPDM and RPI, you can hyper-personalize offers across multiple channels effortlessly. Many of these channels and sources are natively integrated, requiring minimal effort to connect additional systems. Redpoint enables seamless orchestration of complex customer journeys, driven by historical data and real-time behavior. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

In some cases, a deeper understanding of databases and HTML/CSS (for email offers) may be needed. However, once you get the hang of it, mastering Redpoint's advanced features becomes smooth and straightforward. Review collected by and hosted on G2.com.

Verified User in Consulting

Enterprise (> 1000 emp.)

9/16/2024

"Implementation Partner at Multiple Organizations"

5/5

What do you like best about Redpoint Customer Data Platform?

Redpoint's data ingestion, data quality, data integration, management and identity resolution capabilities are robust, scalable and have a strong enterprie grade proven track record. The CDP has the ability to handle essentially any use case.

As an open garden or composable solution too, it can be integrated with any source or activation system in batch or real-time. Full CDP feature offerings.

Customer support and partner network are strong.

Implementation timelines are reasonable, directly comparable with competition. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

No dislikes for the data management platform. Redpoint's legacy segmentation and targeting tool was great for companies with complex B2C engagement and high segmentation requirements, but it is fairly cumbersome and not quick to pick up for those companies seeking a quick start / basic user interfaces. Redpoint's new SaaS offering seeks to address this though with a much more intuitive and easy to use UI. Review collected by and hosted on G2.com.

Jim M.

Sr. Manager

Enterprise (> 1000 emp.)

9/16/2024

"Redpoint Platform"

4.5/5

What do you like best about Redpoint Customer Data Platform?

The platform is adept at handling very complex data at scale and speed. Strong identity resolution. On-prem and SaaS offerings. New data ingestion interface i easy to use and reduces complexity and implementation time. Customer support is very knowledgable and is able to resolve open items rapidly. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Marketing interface has a steep learning curve and is available via a separate application vs web interface. Pricing options can be muddled with on-prem offering. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

1/24/2025

"Redpoint supports robust segmentation"

5/5

What do you like best about Redpoint Customer Data Platform?

The ability to create robust campaigns using segmentation that is specific to the strategy I was supporting Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Some time was added to completing campaign set up based on the back and forth between different screens in the UI. Review collected by and hosted on G2.com.

Jordan W.

Vice President, Sales and Marketing

Mid-Market (51-1000 emp.)

9/27/2024

"We have built a strategic relationship with Redpoint over the past 6 years."

5/5

What do you like best about Redpoint Customer Data Platform?

The Redpoint partner team is excellent. They provide access to resources and have demonstrated flexibility to work with us to deliver for our clients. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

The RPI interface and configuration best suits users with a techincal background, and can be challenging for non-technical marketers. Review collected by and hosted on G2.com.

Stan J.

Assistant Coach - NCAA Division 3 Ice Hockey

Small-Business (50 or fewer emp.)

7/5/2024

"I used the platform to understand target markets in the executive recruitment realm."

4/5

What do you like best about Redpoint Customer Data Platform?

I enjoyed the ease of use of the product as well as the different features that were included in the platform. It gave me a lot of outlets to accomplish my goals. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Some of the information was not readily available and or incorrect when searching for certain data. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/9/2024

"Redpoint Customer Data Platform provides data I can blindly rely on!"

4.5/5

What do you like best about Redpoint Customer Data Platform?

I personally like the real time insights provided by Redpoint Customer Data Platform. It enables me to take my everyday decisions effectively backed by data. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

There is not much but one thing that I would like to mention is sometimes so much information does become overwheming due to its complex structure. Review collected by and hosted on G2.com.