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MetaRouter Reviews & Product Details

MetaRouter is an enterprise-grade customer data infrastructure solution designed to help organizations manage and optimize their first-party data in a privacy-centric manner. This innovative platform is tailored for the AI era, enabling businesses to harness their data effectively while ensuring compliance with stringent privacy regulations. By utilizing server-side technology, MetaRouter empowers companies to take control of their data, enhancing both security and performance at scale. The target audience for MetaRouter includes large enterprises, particularly those in retail and e-commerce, that require robust data management solutions to support their marketing and personalization efforts. With a focus on privacy and compliance, MetaRouter is particularly beneficial for organizations that need to navigate complex regulatory environments while still leveraging their customer data for growth. The platform is designed to replace traditional, often fragile client-side tagging systems, providing a more secure and efficient foundation for data-driven initiatives. MetaRouter's key features include the ability to create AI-ready, consent-enforced data pipelines that facilitate real-time data processing and analytics. This capability allows organizations to implement advanced marketing strategies and personalized customer experiences without compromising on privacy. By ensuring that all data handling practices are compliant with regulations, MetaRouter not only protects customer information but also builds trust with consumers. The platform's architecture supports high performance and scalability, making it suitable for enterprises that handle large volumes of data. In addition to its core functionalities, MetaRouter stands out in its category by offering a private-cloud infrastructure that enhances data security and control. This approach mitigates the risks associated with third-party data handling and empowers organizations to maintain ownership of their data assets. As trusted by three of the top ten U.S. retailers, MetaRouter has proven its effectiveness in driving growth while adhering to the highest standards of privacy and compliance. By providing a comprehensive solution for customer data management, MetaRouter equips enterprises with the tools they need to thrive in a data-driven landscape.

Product Website

Seller

MetaRouter

Languages Supported

English

Product Description

MetaRouter is a data engineering company with a mission to realize the robust and sustainable systems of the future. We create data routing solutions for all sizes, from our private cloud enterprise edition to our accessible hosted cloud offering. Cloud Edition enables users to start collecting and routing their customer data to one or more of our many destinations in just a few clicks. With a growing list of integrations and a flexible infrastructure, MetaRouter is helping companies to unify their data pipeline and get to results quickly.

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Dave Paprocki

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MetaRouter Integrations

(49)

Verified by MetaRouter

Criteo Commerce Growth

Databricks Data Intelligence Platform

Google BigQuery Data Transfer Service

Google BigQuery Python Connector

Google Cloud

Google Cloud Pub/Sub

HubSpot BigCommerce Integration

Kafka Adapter for SAP Process Orchestration and SAP Integration Suite

Kochava

LinkedIn Marketing Solutions

Lytics

Magellan AI

Merkle

MetaRouter Media

A user-friendly interface makes it easy to collect and route data.

MetaRouter Demo - MetaRouter Destinations

MetaRouter integrates has first-party integrations with dozens of leading marketing, analytics and advertising tools. Within the platform, you have a high degree of control over the specific events and event parameters that you send to your Integration vendors.

Experience maximum flexibility and customization for your data transformations without the hassle of complex setups. Unlike traditional client-side integrations that conceal the data manipulation process, MetaRouter empowers you with transparency and total control over your integrations, putting ...

Official Downloads

(2)

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Why MetaRouter? For Performance. Compliance. Control.

MetaRouter Reviews (25)

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Matthew N.

Freelance Customer Data Platform (CDP) and Tag Management Expert

Small-Business (50 or fewer emp.)

1/27/2025

"A foundational tool for collecting high quality and consented data"

4.5/5

What do you like best about MetaRouter?

They act as an independent layer in the marketing technology stack for collecting real first-party data. Additionally, I really like their Sync Injector feature that allows us to prepare data collection prior to consent and act on it once the visitor is ready, not any sooner. Sitting on our own domain, the data is truly first-party and does not suffer from ad blockers or browser built-in blockers. Although this is not a tool you will use everyday, it is easy to implement and integrate into your existing stack. Being a small company, their customer support replies are swift and helpful. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

The pricing can be a bit steep if you only compare what you get in terms of functionality. However, high data quality is priceless. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Activating data is a difficult game to play properly, so when CDPs also delve into the world of collecting data, identity stitching, integrations, or just data governance in general they do a mediocre job. Metarouter solves this for us. It allows us to focus on doing it right, especially in this composable age. Find the tools for each part of the process that do things the best, Metarouter is that for data collection, identity resolution, integrations, consent management and quality control to boot. Review collected by and hosted on G2.com.

Adrian R.

Blink Consulting Market Lead

Enterprise (> 1000 emp.)

11/19/2024

"Media Agency Martech Expert"

5/5

What do you like best about MetaRouter?

In todays martech landscape where all publishers use different ID's which not always are easy to extract, Metarouter in form of sync injector makes this process seemless and efortless alowing us to create matix of id to match with our internal ID to manage in capaigns and whole sales funnel. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Honetly as fresh user i haven't found anything troublesome at the moment. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

We Transferd our clinets tags to owned GCP instance with reduction of tags fired to minimum and replaced those with API calls, that resulted in 1s reduction of full site load. . Then we started to buid matrixes for ID matching, to finally push our own segments, where we found that match rate compared to Customer Match or manual data onbarding, jumped form 70% to 90%. Review collected by and hosted on G2.com.

Mohamed A.

Vice President

Mid-Market (51-1000 emp.)

11/19/2024

"Great innovative product and awesome team!"

5/5

What do you like best about MetaRouter?

Its a complex solution made it easy, allows you to create better customer profiles, completely tech-agbostic, lets you target post 3rd party cookie and use IDs unlike any other solution. And the team is great to work with! Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Nothing so far, its been a great experience Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Switching to MetaRouter’s server-side tagging has transformed our sites performance. Previously, third-party scripts caused a ton of delays and slowed down page loads, but passing these tasks to the server has massively improved the speed and responsiveness. This ensures cleaner, more reliable data collection and meeting privacy compliance standards, which is critical.

Beyond technical benefits, the faster site speeds have boosted user engagement, reduced bounce rates, and improved SEO rankings. MetaRouter’s awesome support team has been consistently responsive and proactive, making the entire process smooth. Review collected by and hosted on G2.com.

Katy Y.

Marketing Manager

Mid-Market (51-1000 emp.)

11/20/2024

"Easy to use and makes sense for our marketing"

5/5

What do you like best about MetaRouter?

MetaRouter helps us track our visitors and users and their behavior. Instead of using multiple third-party tags we can just implement one server-side solution. Their team is helpful and responsive and super friendly. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

I wasn't able to try the platform on my own, I had to get a demo to access Review collected by and hosted on G2.com.

Ross D.

Product Manager

Mid-Market (51-1000 emp.)

5/29/2024

"Packaged infrastructure to make scaling more efficient."

4.5/5

What do you like best about MetaRouter?

As a scaling network of many properties and products, the ability to configure, manage, and distribute pipelines and integrations from a single system has been incredibly helpful. Additionally, their consistent releases of valuable new features and top-notch customer success are characteristics we look for in all partners. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Very little. At times there are inconveniences due to what may or may not be supported but this is often due to Metarouter pushing in a positive direction that we may not be completely ready for yet. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

With many product experiences, governance over the data pipelines and data destinations can become very difficult. Metarouter helps with this by creating a centralized location for management and an easy to implement technology to create consitency across products. Metarouter has also helped us improve user identity resolution, maintain compliance with data privacy regulations, and improve the quality of the data being delivered to key tools down stream. Review collected by and hosted on G2.com.

SHIVAM J.

Manager, Analytics

Mid-Market (51-1000 emp.)

11/4/2024

"Great and Simple Product"

4/5

What do you like best about MetaRouter?

MetaRouter is very easy to use. This is a great product for even a beginner in development tasks. Also, the support from the MetaRouter team is outstanding. Deployment process is also very simple. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

There is an opportunity to improve QA using the better user friendly interface. Review collected by and hosted on G2.com.

Jonathan T.

Director, Marketing

Small-Business (50 or fewer emp.)

6/12/2024

"Server-Side Tagging with MetaRouter for Enhanced Site Speed & SEO Benefits"

5/5

What do you like best about MetaRouter?

MetaRouter has significantly improved our site’s performance by shifting the load from client-side to server-side tagging. This change has resolved longstanding issues related to page speed (the traffic jam created by third-party scripts that can't be resolved with client-side solutions). By reducing the number of scripts processed by the user’s browser, MetaRouter not only enhances our site’s responsiveness but also maintains a cleaner data collection process, enabling more reliable analytics and compliance with privacy standards. This has been a game changer for optimizing our web properties for better search engine rankings.

MetaRouter support is extremely responsive, always friendly, and a pleasure to deal with. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Not applicable - great experience so far. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

MetaRouter has tackled the sluggishness that client-side tagging brings to our site. By shifting to server-side processing, it’s cut down our page load times, which has been great for our SEO and user experience. Plus, the real-time data handling means our marketing strategies get quicker, more accurate insights. It’s made compliance a breeze too, helping us stick to privacy rules without a hitch. Review collected by and hosted on G2.com.

Paul M.

Developer

Enterprise (> 1000 emp.)

7/23/2024

"Lua is great!"

4/5

What do you like best about MetaRouter?

I really like that MetaRouter's logic is encoded into Lua. I'd never used that language before, but honestly? It is really solid. Easy to write logic! Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

It is difficult to have a end-to-end test in a lower env. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/19/2024

"Exceptional partner, Strong proposition"

5/5

What do you like best about MetaRouter?

As we are a customer data platform (CDP), Metarouter is a excellent partner and helps companies source data and activate through us seamlessly. It's the ideal complement for large enterprise companies that are trying to consolidate tags and focus on as much data activation as possible. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Wish it was a native part of all CDPs but its good that it's a solution you can partner with instead Review collected by and hosted on G2.com.

Lila B.

Senior Manager, CDP

Mid-Market (51-1000 emp.)

6/14/2024

"Excellent product with an incredibly supportive team!"

5/5

What do you like best about MetaRouter?

Metarouter provide an easy to use UI as well as an incredibly helpful, patient and nimble team. Shout-out to Patrick, Osvy and Reid! Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

No dislikes at all, I've had a great experience so far Review collected by and hosted on G2.com.