# Prime 360 Reviews **Vendor:** Posidex Technologies **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.3/5.0 **Total Reviews:** 24 ## About Prime 360 Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidated and up-to-date view of customer data, which is crucial for informed decision-making and operational efficiency. Key Features and Functionality: - Real-Time Data Deduplication: Instantly identifies and merges duplicate records, providing a unified customer profile. - High Accuracy and Speed: Utilizes advanced algorithms to deliver precise matches with minimal false positives, operating at the application layer for rapid response times. - Scalability: Capable of handling large volumes of data efficiently, ensuring robustness during peak periods. - Privacy Assurance: Offers on-premises or cloud-based data storage options to maintain data security and compliance. - Flexible Integration: Supports seamless integration with existing systems through API and SOA-driven architecture. Primary Value and Solutions Provided: Prime 360 addresses the challenge of managing and maintaining accurate customer data by eliminating duplicates and inconsistencies. This leads to improved customer verification processes, enhanced risk management, and more effective marketing strategies. By providing a real-time, accurate view of customer information, businesses can make better decisions, ensure regulatory compliance, and deliver personalized customer experiences. ## Prime 360 Pros & Cons **What users like:** - Users value the **enhanced efficiency** of Prime 360, enabling effortless performance tracking and streamlined business processes. (7 reviews) - Users appreciate the **ease of use** of Prime 360, enjoying its intuitive dashboard and user-friendly features. (6 reviews) - Users commend the **24/7 customer support** of Prime 360, ensuring assistance is always available when needed. (4 reviews) - Users appreciate the **feature versatility** of Prime 360, streamlining project management with a user-friendly, all-in-one dashboard. (4 reviews) - Users praise Prime 360 for their **effective marketing campaigns** , achieving great ROI and seamless lead distribution. (4 reviews) - Analytics Dashboard (2 reviews) - Connectivity (2 reviews) - Real-Time Processing (2 reviews) - Revenue Growth (2 reviews) - Users appreciate the **easy customer identification and verification** in Prime 360, enhancing efficiency and support. (2 reviews) **What users dislike:** - Users find the **high cost** of Prime 360 burdensome, particularly for small businesses navigating its complexities. (3 reviews) - Users find the **complexity** of Prime 360 overwhelming, especially those unfamiliar with digital marketing tools. (2 reviews) - Users find the **difficult setup** of Prime 360 frustrating, requiring considerable time for full customization before it runs smoothly. (2 reviews) - Users express frustration with the **poor support services** , citing delays and limited assistance when issues arise. (2 reviews) - Users find the **difficult learning curve** due to lengthy initial setup, but appreciate smooth operation post-configuration. (1 reviews) - Difficult Navigation (1 reviews) - Email Issues (1 reviews) - Users find the **limited connectors** of Prime 360 restrict functionality and hinder customization for their needs. (1 reviews) - Limited Customization (1 reviews) - Limited Functionality (1 reviews) ## Prime 360 Reviews ### 1. Reliable and insightful All-in-One Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Peter W. | Administrator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Prime 360?** Prime 360 offers clearer, data driven insight and an intuitive dashboard that makes performance tracking effortlessly. It reliable, fast and help streamline key business processes efficiently. **What do you dislike about Prime 360?** The mobile interface coule be more responsive and and initial setup takes sometime to customize fully, but once configured it runs smoothly **What problems is Prime 360 solving and how is that benefiting you?** Prume 360 helps streamline data management and performance tracking across teams, saving time and improving decision-making accuracy. It centralized work flows and boost overall productivity ### 2. Makes easy for identity verification of our clients **Rating:** 5.0/5.0 stars **Reviewed by:** Prajjwal D. | POSP-Insurance Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Prime 360?** Make Easy customer identification and verification.Also helps in removing duplicate.Easy to implement with our system.Prime 360 has a good customer support for technical assistant. **What do you dislike about Prime 360?** Price is costly when compared with other.Not easily work on big data. **What problems is Prime 360 solving and how is that benefiting you?** It is helping in data cleansing and standardization in real-time response. It has helped us in our credit decisions for underwriters by getting the right customer onboarded. ### 3. Prime 360 for Access Management **Rating:** 4.0/5.0 stars **Reviewed by:** Ling W. | Global Business, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Prime 360?** One of the best features of Prime 360 is its Data Deduplication. The technology eliminates redundant records by identifying duplicates and maintaining a single source of truth. This is helps to improve data quality, operational efficiency and cost savings. **What do you dislike about Prime 360?** Prime 360 offers limited features as compared to competitors such as Nexla. The core product offers basic functionality and minimal accommodation for specific circumstances. Prime 360 can only support the English language and no other which is a limitation for global organizations. **What problems is Prime 360 solving and how is that benefiting you?** Prime 360 is solving the problem of data duplication and inconsistency in data quality. Prime 360 offers real-time entity resolution to ensure a single source of truth for data for improved data quality. This provides better customer insights for greater go to market speed and improved operational efficiencies. ### 4. best ciam software **Rating:** 3.5/5.0 stars **Reviewed by:** Gary S. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Prime 360?** Fuel Management Solution: Offered by Invenco, Prime 360 is a cloud-based fuel management solution designed for fleet owners, operators, and managers. It provides real-time connectivity and the ability to remotely monitor entire fleets digitally, enhancing operational efficiency. **What do you dislike about Prime 360?** eal-time, helping businesses in sectors like banking, financial services, insurance, government, telecom, **What problems is Prime 360 solving and how is that benefiting you?** I like that this is a solution designed for fleet owners, operators, and managers. It provides real-time connectivity and the ability to remotely monitor entire fleets digitally, enhancing operational efficiency ### 5. A Digital Marketer's Honest Take on Prime 360 **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Prime 360?** I have been using Prime 360 for 7 months now; I like how everything is in single dashboard, so it saves me time than to switch to different tools. The convenience of having every tool in one place is every marketer's dream. **What do you dislike about Prime 360?** I appreciate its attempt to mix every digital marketing tools (SEO, analytics, email marketing, etc.) in one place, the distribution or effectiveness of each tool seem to not be equally distrubuted. For example, the email marketing features seem to lack some of the usual advanced automation capabilities, while the social listening features are top notch. **What problems is Prime 360 solving and how is that benefiting you?** 100% the convenience of use since everything is now in one place, instead of switching from one tool to another and paying subscriptions for other tools, I have every tool that I need now - thanks to Prime 360. I can also take a quick glimpse on what's happening to all the aspects of the projects that I'm working on. ### 6. Making Product Data Easy with Prime 360 **Rating:** 3.5/5.0 stars **Reviewed by:** Sushant S. | Associate Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Prime 360?** I like how Prime 360 grabs data from all our systems like our ERP and CRM without me doing it by hand. It keeps everything accurate and helps us get products out faster, which boosts our sales. **What do you dislike about Prime 360?** The setup was tough and took a while to figure out. Also, it costs a lot, so it might not work for small businesses. **What problems is Prime 360 solving and how is that benefiting you?** It helps me figure out who customers are, even when their info is spread across different systems. Earlier, duplicate profiles led to messy marketing. Saved 30% of my analysis time. ### 7. My experience with Prime 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Anita H. | Accounting Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Prime 360?** Prime 360 is very user friendly and also the implementation is very easy. If we have anu issues, the customer support will be right there to help us out 24/7. I use this frequently in my day to day life. They provide a wide range of features that make people to utilize it easily. There is ease of integration as well. **What do you dislike about Prime 360?** I think in the market there are other application sas well with additional features when compared to this. **What problems is Prime 360 solving and how is that benefiting you?** This application helps me to advertise my product to a next level. ### 8. Prime 360 - Best and Secure Tool Ever! **Rating:** 4.5/5.0 stars **Reviewed by:** Dhara A. | Senior SEO Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Prime 360?** Prime 360 is the best digital advertising tool I have been looking for. It is comparatively easy to use and understand. Also best for employees identity management with secure login system. **What do you dislike about Prime 360?** Till now I didn't find any issues with Prime 360. It is really good to use with no dislike. **What problems is Prime 360 solving and how is that benefiting you?** Prime 360 is really helful for me for data duplication as I can keep all things at one place instaed of using various tools. It helps me to maintain data quality and real time solution. ### 9. Pros and Cons of Prime 360 **Rating:** 4.5/5.0 stars **Reviewed by:** mohd a. | Process Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Prime 360?** There are some likes i can say best about prime 360 are : 1) Enhacned Efficiency. 2) Comprehensive solutions. 3) Improved Customer Experience. **What do you dislike about Prime 360?** There are some dislikes i can say best about prime 360 are : 1) Limted Customization 2) High Cost. 3) Complexity **What problems is Prime 360 solving and how is that benefiting you?** Its Problem Solving capabilities and benefits would depend on its purpose. Mentioning general outline of how a solution like Prime 360 might address challenges and deliver value: Problems Solved by Prime 360: 1) Fragmented processes. 2) Inefficient Operations. 3) Data Silos. ### 10. A Great Customer Identity Solution For Business **Rating:** 4.5/5.0 stars **Reviewed by:** Ateku S. | Digital Marketer , Food & Beverages, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Prime 360?** With Prime 360, customer identity is easy and the product comes with amazing security features. In addition, I like that it makes mobile marketing easy by distributing leads. **What do you dislike about Prime 360?** I have used Prime 360 and no flaws to report at this point. It has been awesome. **What problems is Prime 360 solving and how is that benefiting you?** It is a great customer identity and management solution and has all the amazing features we need. ### 11. My experience with Prime 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Priya Y. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2025 **What do you like best about Prime 360?** What I like the best about Prime 360 is. It's comprehensive features which is help to manage and analysed the projects efficiently. **What do you dislike about Prime 360?** A prime 360 can be confusing for the new users and it may be lag when handling large projects. **What problems is Prime 360 solving and how is that benefiting you?** The prime 360 is helps me to organise and manage the project efficiently. It save time by the streamlining the tasks, improve the collaboration, and providing easy access for important data. ### 12. Join Prime 360 and enjoy **Rating:** 5.0/5.0 stars **Reviewed by:** Mpfariseni M. | seo specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Prime 360?** Help me distribute leads from digital marketing activities using a CRM feature that assists in managing follow-ups and closing deals with customers. **What do you dislike about Prime 360?** None, it is a good application. I don't dislike **What problems is Prime 360 solving and how is that benefiting you?** Prime 360, help me address challenges related to workflow inefficiencies, tracking, and communication in professional settings. It benefits users by streamlining processes, enhancing collaboration, and improving data visibility. ### 13. Security from all sides(360) **Rating:** 4.5/5.0 stars **Reviewed by:** Sriram T. | Assosiate software engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Prime 360?** It is useful while managing identities of employees and also helps in secure login into the system , I mostly liked passwordless access , and it is easy to use **What do you dislike about Prime 360?** Until now i haven't face any problem with it and there is no dislaikes from my side **What problems is Prime 360 solving and how is that benefiting you?** It helps while maintaining identities of employees and login into the office environment ### 14. Best Experience in Pallet Management with Prime 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Prasad B. | Wordpress Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2025 **What do you like best about Prime 360?** Prime 360 is easy to use. It have strong global network. **What do you dislike about Prime 360?** There is lack of customer support in time. **What problems is Prime 360 solving and how is that benefiting you?** In start I was unable to track pallets and due to that I couldn't recover it but after use of Prime 360 I can easily track pallet logistics. It is cost saving Product and easy to use. ### 15. Digital Advertising Tool **Rating:** 5.0/5.0 stars **Reviewed by:** satya k. | Sales Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Prime 360?** Prime 360 Digital Advertising has been an excellent partner for our marketing needs. Their team is professional, creative, and highly responsive. **What do you dislike about Prime 360?** While Prime 360 Digital Advertising delivers strong results, there is room for improvement in communication. **What problems is Prime 360 solving and how is that benefiting you?** it helps us boost online visibility and reach, driving more traffic and leads. It’s great for growing our business! ### 16. Best UI **Rating:** 4.0/5.0 stars **Reviewed by:** Mohammad A. | SAP Basis Consultant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2025 **What do you like best about Prime 360?** Easy integration and simple to use it. The tool is very responsive and have very good features **What do you dislike about Prime 360?** So far there are no disadvantages, I mostly liked all the services **What problems is Prime 360 solving and how is that benefiting you?** The prime 360 is very useful in campaiging and suggestions. It helps to target the right people ### 17. Digital Campaigns Experts **Rating:** 5.0/5.0 stars **Reviewed by:** Vipin V. | Digital Marketing, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2025 **What do you like best about Prime 360?** Implementation of Google Ad Campaigns with maximum return on investment **What do you dislike about Prime 360?** There were no dislikes I experienced with Prime 360 **What problems is Prime 360 solving and how is that benefiting you?** With Prime 360's help, our Digital Marketing ROI is maximized ### 18. It is good software for managing your client accounts across google ads, meta ads etc. **Rating:** 4.0/5.0 stars **Reviewed by:** Yukti A. | Senior Executive-Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Prime 360?** It has user friendly interface which i liked about it **What do you dislike about Prime 360?** the only thing which i did not like is their customer support which is very limited **What problems is Prime 360 solving and how is that benefiting you?** It helps us manage, optimise our campaigns across multiple channels ### 19. Customer identity verification **Rating:** 4.5/5.0 stars **Reviewed by:** Etasha S. | Front-End Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Prime 360?** It is beyond doubt that the utilization of entity search and customer identity verification at Prime 360 is indeed fast. It helps to simplify the process of verification as it searches through a great number of data to check the identity of customers. **What do you dislike about Prime 360?** Prime 360 boasts a large data source, I noticed that sometimes results match with some other sometimes they do not. Some of the cases involved delays in verifying the details of customers, because customer information was not available. **What problems is Prime 360 solving and how is that benefiting you?** The case of Prime 360 deals with a critical barrier to customer acquisition and retention, which is identity verification. The fact that we have identified accuracy limitations due to potentially restricted data sources should also be explored. ### 20. immersive digital experiences & high-energy events **Rating:** 3.5/5.0 stars **Reviewed by:** Raveendra G. | Finance Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Prime 360?** Highly efficient team, bold activations tailored to resonate with specific target demographics **What do you dislike about Prime 360?** High Cost for Premium service andmost of them are generic solutions **What problems is Prime 360 solving and how is that benefiting you?** Time consumption in branding and managing ### 21. Free up precious team resources **Rating:** 4.0/5.0 stars **Reviewed by:** Chatchapon Y. | Junior Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2024 **What do you like best about Prime 360?** I can say that Prime360 has enhanced the efficiency in identifying customers within the shortest time possible. The real-time entity search is over a massive database, so we can hopefully get our potential matches and prevent creating duplicates. **What do you dislike about Prime 360?** Prime360 does not grant significant control over the data sources that the application searches. In some cases, it was disadvantageous not to eliminate certain sources or prioritizing some on the basis of the verification environment. **What problems is Prime 360 solving and how is that benefiting you?** Prime360 address the issue of effective customer identification amid increasingly large data. It also helps with eliminating some of the verification errors that come with manual matching for the onboarding process. ### 22. Advertising Agent **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Prime 360?** Centralizes the creation, deployment, and management of advertising campaigns across multiple platforms. **What do you dislike about Prime 360?** The platform can be overwhelming for users unfamiliar with digital marketing tools. **What problems is Prime 360 solving and how is that benefiting you?** Provides analytics and insights to measure the success of campaigns. Allows businesses to manage ads on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others. ### 23. Reducing manual verification tasks **Rating:** 4.0/5.0 stars **Reviewed by:** Victor P. | Chief Content Officer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Prime 360?** We have found some value in the ability of Prime360 to search and recommend similar customer entities in real-time. It undertakes rapid identity verification by searching a large database and expedited client on-boarding. **What do you dislike about Prime 360?** Prime360 did not integrate well with our existing CRM system as was made to believe by the software’s developers. It needs to be done individually and with the help of Prime360 support team assistance. **What problems is Prime 360 solving and how is that benefiting you?** Prime360 has simplified my customer acquisition process for me. The real time want card identity verification helps in data security and as well reduces counter fraud incidences. ### 24. Best tool for customer verification **Rating:** 5.0/5.0 stars **Reviewed by:** Balkrishna K. | Senior Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2024 **What do you like best about Prime 360?** This tool help you in the search and customer identity verification from a large source of collated data **What do you dislike about Prime 360?** No free trial available....some free trial should be available **What problems is Prime 360 solving and how is that benefiting you?** It's solving the customer verification to match it from large customer data - [View Prime 360 pricing details and edition comparison](https://www.g2.com/products/prime-360/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+12%3A38%3A11+-0500&secure%5Bsession_id%5D=eba617b5-a264-464d-b981-5f90163c65d9&secure%5Btoken%5D=f58314e2652160c697be4e95eb00ff402454c7714584af75e4961234d8bc6c71&format=llm_user) ## Prime 360 Features **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning ## Top Prime 360 Alternatives - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (392 reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) - 4.5/5.0 (299 reviews)