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Best Identity Resolution Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Identity Resolution category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Identity Resolution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Identity Resolution category.

In addition to qualifying for inclusion in the Identity Resolution Software category, to qualify for inclusion in the Medium-Sized Business Identity Resolution Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Identity Resolution Available
(88)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Identity Resolution software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform e

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Wunderkind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    33
    Helpful
    31
    Business Growth
    30
    Team Helpfulness
    25
    Results
    22
    Cons
    Limited Features
    11
    Insufficient Support
    8
    Limited Functionality
    8
    Missing Features
    8
    Delays
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Wunderkind features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    New York, NY
    Twitter
    @Wunderkind
    2,213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    578 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform e

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Wunderkind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
33
Helpful
31
Business Growth
30
Team Helpfulness
25
Results
22
Cons
Limited Features
11
Insufficient Support
8
Limited Functionality
8
Missing Features
8
Delays
7
Wunderkind features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.0
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
HQ Location
New York, NY
Twitter
@Wunderkind
2,213 Twitter followers
LinkedIn® Page
www.linkedin.com
578 employees on LinkedIn®
(208)4.3 out of 5
Optimized for quick response
4th Easiest To Use in Identity Resolution software
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
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Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    77
    Ease of Use
    53
    Easy Integration
    52
    Data Discovery
    38
    Integrations
    37
    Cons
    Learning Curve
    51
    Expensive
    42
    Difficult Learning
    35
    Complexity
    34
    Complex Setup
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    577,793 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 35% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
77
Ease of Use
53
Easy Integration
52
Data Discovery
38
Integrations
37
Cons
Learning Curve
51
Expensive
42
Difficult Learning
35
Complexity
34
Complex Setup
32
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.6
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
577,793 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®

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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidat

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Prime 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency Improvement
    8
    Ease of Use
    7
    User Identification
    7
    Customer Support
    5
    Feature Versatility
    4
    Cons
    Expensive
    4
    Poor Support Services
    3
    Complexity
    2
    Difficult Setup
    2
    Limited Connectors
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Prime 360 features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Quality of Support
    Average: 8.8
    5.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2003
    HQ Location
    Hyderabad, Telangana
    Twitter
    @PosidexTech
    65 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    351 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidat

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 42% Small-Business
Prime 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency Improvement
8
Ease of Use
7
User Identification
7
Customer Support
5
Feature Versatility
4
Cons
Expensive
4
Poor Support Services
3
Complexity
2
Difficult Setup
2
Limited Connectors
2
Prime 360 features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.3
Quality of Support
Average: 8.8
5.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2003
HQ Location
Hyderabad, Telangana
Twitter
@PosidexTech
65 Twitter followers
LinkedIn® Page
www.linkedin.com
351 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Tilores is the #1 data unification infrastructure to resolve fragmented data in real time - at unlimited scale

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tilores Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Management
    10
    Customer Support
    6
    Efficiency Improvement
    6
    Real-Time Processing
    6
    Ease of Use
    5
    Cons
    Integration Issues
    7
    Expensive
    5
    Difficult Setup
    4
    Complexity
    3
    Limited Functionality
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tilores features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tilores
    Year Founded
    2021
    HQ Location
    Berlin, DE
    Twitter
    @TiloresHQ
    104 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Tilores is the #1 data unification infrastructure to resolve fragmented data in real time - at unlimited scale

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 30% Small-Business
Tilores Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Management
10
Customer Support
6
Efficiency Improvement
6
Real-Time Processing
6
Ease of Use
5
Cons
Integration Issues
7
Expensive
5
Difficult Setup
4
Complexity
3
Limited Functionality
3
Tilores features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.2
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Tilores
Year Founded
2021
HQ Location
Berlin, DE
Twitter
@TiloresHQ
104 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
(113)4.2 out of 5
11th Easiest To Use in Identity Resolution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 49% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LiveRamp Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Platform Integration
    10
    Audience Activation
    6
    Data Management
    6
    Channel Management
    5
    Cons
    Difficult Learning
    6
    Learning Curve
    4
    Long Waiting Times
    4
    Poor Customer Support
    4
    Complexity
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LiveRamp features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    LiveRamp
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @LiveRamp
    6,447 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,511 employees on LinkedIn®
    Ownership
    NYSE: RAMP
Product Description
How are these determined?Information
This description is provided by the seller.

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 49% Enterprise
  • 32% Mid-Market
LiveRamp Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Platform Integration
10
Audience Activation
6
Data Management
6
Channel Management
5
Cons
Difficult Learning
6
Learning Curve
4
Long Waiting Times
4
Poor Customer Support
4
Complexity
3
LiveRamp features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.2
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
LiveRamp
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,447 Twitter followers
LinkedIn® Page
www.linkedin.com
1,511 employees on LinkedIn®
Ownership
NYSE: RAMP
(293)4.5 out of 5
2nd Easiest To Use in Identity Resolution software
View top Consulting Services for Listrak
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identit

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 57% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Listrak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    29
    Helpful
    21
    Ease of Use
    16
    Automation Efficiency
    14
    Customer Engagement
    12
    Cons
    Learning Curve
    13
    Not Intuitive
    10
    Navigation Difficulty
    8
    Difficult Navigation
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Listrak features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Listrak
    Company Website
    Year Founded
    1999
    HQ Location
    Lititz, PA
    Twitter
    @Listrak
    3,193 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    279 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identit

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 57% Mid-Market
  • 33% Small-Business
Listrak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
29
Helpful
21
Ease of Use
16
Automation Efficiency
14
Customer Engagement
12
Cons
Learning Curve
13
Not Intuitive
10
Navigation Difficulty
8
Difficult Navigation
7
Slow Performance
7
Listrak features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.5
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,193 Twitter followers
LinkedIn® Page
www.linkedin.com
279 employees on LinkedIn®
(100)4.3 out of 5
Optimized for quick response
5th Easiest To Use in Identity Resolution software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting alo

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • FullContact features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1995
    HQ Location
    New York
    Twitter
    @ziffdavis
    1,416 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,540 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting alo

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
FullContact features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.7
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1995
HQ Location
New York
Twitter
@ziffdavis
1,416 Twitter followers
LinkedIn® Page
www.linkedin.com
6,540 employees on LinkedIn®
(59)4.4 out of 5
6th Easiest To Use in Identity Resolution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 47% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zeotap CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    1
    Customer Support
    1
    Ease of Use
    1
    Innovation
    1
    User Identification
    1
    Cons
    Poor Dashboard
    1
    Poor Usability
    1
    Poor Visualization
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zeotap CDP features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Quality of Support
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zeotap
    Year Founded
    2014
    HQ Location
    Berlin, Berlin
    Twitter
    @zeotap
    1,957 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    149 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

Users
No information available
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 47% Enterprise
  • 27% Small-Business
Zeotap CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
1
Customer Support
1
Ease of Use
1
Innovation
1
User Identification
1
Cons
Poor Dashboard
1
Poor Usability
1
Poor Visualization
1
Zeotap CDP features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
9.5
Quality of Support
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Zeotap
Year Founded
2014
HQ Location
Berlin, Berlin
Twitter
@zeotap
1,957 Twitter followers
LinkedIn® Page
www.linkedin.com
149 employees on LinkedIn®