Identity Resolution Software Resources

CDPs like CustomerLabs helps the marketer to bring the first-party user data together. Both anonymous user data their identities, as well as known user data along with their behavior. CDPs also will have the option to pass this data to other platforms primarily to ad platforms. Markters can segment the users based on their behavior, traits and other information so that they can engage them across the funnel.

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I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list.

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AtData is the leading provider of email address intelligence on the market. By integrating AtData's assets into your day-to-day data operations, you can validate and verify data upon collection to ensure what goes into your CRM is clean and accurate. By doing so, you are ensuring that your outreach to customers is reaching its intended target whether it's through email marketing or other digital channels such as social media or display advertising. AtData also helps maintain the health of your database by monitoring the accuracy of the information over time. This is extremely critical as data decays up to 30% year over year. AtData is a key component to your customer journey from data collection to customer retention.

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