# Best Customer Identity and Access Management (CIAM) Software

## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?

**Total Products under this Category:** 119

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Amazon Cognito (+0.19%) - Among all products in this category, Amazon Cognito recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,200+ Authentic Reviews
- 119+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Identity and Access Management (CIAM) Software
 ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=20165&focus%5B%5D=30591&focus%5B%5D=1195971)

Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Amazon Cognito, Ping Identity, and Microsoft Entra External ID.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=amazon-cognito&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id)

**Sponsored**

### Ping Identity

The Ping Identity Platform is a comprehensive control plane that secures digital interactions across customers, workforce, partners, and AI agents. Trusted by a proven install base of the world’s largest enterprises, the platform guarantees high stability, resiliency, and uptime. It combines Core IdP Services with Universal Services to cover the entire identity lifecycle: Manage (lifecycle, relationship, and directory data), Access (SSO, MFA, passwordless, authorization, and JIT privileged access), Govern (access requests, reviews, and segregation of duties), Identify (verifiable credentials, identity verification, and zero-knowledge biometrics), Protect (real-time threat protection), and Orchestrate (drag-and-drop journey design). To secure the agentic enterprise, Ping addresses AI across three distinct fronts. We "Protect Against AI" by stopping deepfakes and AI-driven fraud. We "Trust AI" by securing AI agents via strict governance and privileged access controls. We enable teams to "Build with AI" using our AI-first Headless Identity foundation, which allows builders and AI agents to operate Ping programmatically, and Helix embeds AI capabilities directly into our admin consoles to assist with configuration and troubleshooting. Organizations require architectural flexibility to meet stringent security and compliance mandates. Ping offers unmatched hybrid deployment options: Multi-tenant SaaS, Dedicated-tenant SaaS, Self-managed Software, Secure Containers, and government-grade FedRAMP & DoD IL5 environments. Through open standards interoperability and a robust integration marketplace, the platform “works with” your existing stack, supporting a practical extensibility and maturity model that lets you start small and scale. Ping backs this scale with a superior customer experience, expert Customer Care, and a global Partner Network. We prioritize ease of use through multi-modal admin options and accelerators. For example, the PingOne Design Center provides wizard-driven onboarding that generates production-ready authentication flows in under five minutes—eliminating the trade-off between simplicity and enterprise-grade flexibility.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-08-29T03%3A45%3A07Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=30591&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam&secure%5Btoken%5D=a3007689a8e6c2dfd08a7e09443bead08fa11a9f4d78cf001183637810385066&secure%5Burl%5D=https%3A%2F%2Fwww.pingidentity.com%2Fen%2Fplatform.html&secure%5Burl_type%5D=paid_promos)

### [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)

Salesforce's Agentforce 360 Platform helps IT and security teams innovate fast, deploy securely, and protect their data. With our development and security tools built into the entire agent and app lifecycle on Salesforce, organizations can dive into AI innovation without compromising on security and compliance. And by building on Salesforce, development teams get a head start on AI projects by using the apps, workflows, data streams, and agents they've already built. Developers can develop agents and apps quickly, securely, and reliably, and IT can customize and extend Salesforce across the enterprise. And every customer can protect their data with security and compliance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3,774

#### How Do G2 Users Rate Salesforce Headless 360 Platform (formerly Salesforce Platform)?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Customer data linking:** 9.1/10 (Category avg: 8.8/10)
- **Social login:** 8.6/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Salesforce Headless 360 Platform (formerly Salesforce Platform)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Medium, 34% Large

#### What Do G2 Reviewers Say About Salesforce Headless 360 Platform (formerly Salesforce Platform)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Salesforce Headless 360 Platform to be **easy to use** with clear layouts and useful features, enhancing efficiency.
- Users value the **exceptional scalability and customization** of Salesforce, enabling tailored solutions for diverse business needs.
- Users love the **easy customization** of Salesforce Headless 360 Platform, perfectly adapting to various educational needs.
- Users appreciate the **ease of customizability** in Salesforce Headless 360 Platform, tailored perfectly for diverse needs.
- Users value the **extensive customization options** in Salesforce Headless 360 Platform, enabling tailored solutions for diverse business needs.

##### Cons

- Users find the **learning curve steep** with Salesforce Headless 360 Platform, requiring significant training to navigate effectively.
- Users find Salesforce Headless 360 Platform has a **complex configuration** that can hinder implementation and customization for some businesses.
- Users find the **high cost of ownership** and complexity of Salesforce challenging, impacting access and usability.
- Users find Salesforce Headless 360 Platform **difficult to learn** , requiring significant time to grasp its complex interface.
- Users feel the **missing features** in Salesforce Headless 360 Platform make navigation and usability challenging and overwhelming.

#### What Are Recent G2 Reviews of Salesforce Headless 360 Platform (formerly Salesforce Platform)?

**["Declarative automation and real-time reporting that power our nonprofit work"](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13214490)**

**Rating:** 4.0/5.0 stars

_— Andrew R._

[Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13214490)

**["Salesforce - Great Software to learn"](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13204381)**

**Rating:** 5.0/5.0 stars

_— Shivani T._

[Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13204381)

#### What Are G2 Users Discussing About Salesforce Headless 360 Platform (formerly Salesforce Platform)?

- [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) - 5 comments, 2 upvotes
- [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) - 2 comments
- [What is Salesforce Mobile used for?](https://www.g2.com/discussions/what-is-salesforce-mobile-used-for) - 1 comment, 1 upvote
- [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) - 2 comments, 1 upvote
- [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) - 2 comments

### [Okta](https://www.g2.com/products/okta/reviews)

Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,360

#### How Do G2 Users Rate Okta?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Customer data linking:** 9.2/10 (Category avg: 8.8/10)
- **Social login:** 9.1/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Okta?

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta  
42,953 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,513 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Medium, 39% Large

#### What Do G2 Reviewers Say About Okta?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Okta, appreciating its centralized authentication and simple setup process.
- Users value the **enhanced security** provided by Okta, streamlining logins and supporting various security applications seamlessly.
- Users value the **strong SSO and MFA capabilities** of Okta, which greatly enhance security and user experience.
- Users love the **efficiency of single sign-on** in Okta, streamlining access and enhancing security effortlessly.
- Users value the **easy access** provided by Okta, streamlining app logins and enhancing security across systems.

##### Cons

- Users face **authentication issues** with Okta, including lockouts and complex setups that hinder smooth access.
- Users face **login issues** with Okta, citing difficulties with repeated sign-ins and dependency on multi-factor authentication.
- Users find Okta to be **expensive** , particularly due to high licensing costs that challenge smaller organizations' adoption.
- Users find the **initial setup and policy configuration complex** with Okta, especially as user numbers grow.
- Users find the **frequent authentication** process in Okta to be tedious, impacting their overall user experience.

#### What Are Recent G2 Reviews of Okta?

**["Strong Security Without Sacrificing User Experience"](https://www.g2.com/survey_responses/okta-review-12974377)**

**Rating:** 4.5/5.0 stars

_— Arnold D._

[Read full review](https://www.g2.com/survey_responses/okta-review-12974377)

**["Seamless SSO and Reliable Identity Management with Okta"](https://www.g2.com/survey_responses/okta-review-13140989)**

**Rating:** 4.5/5.0 stars

_— Patil A._

[Read full review](https://www.g2.com/survey_responses/okta-review-13140989)

#### What Are G2 Users Discussing About Okta?

- [What database does Just Eat use?](https://www.g2.com/discussions/what-database-does-just-eat-use) - 2 comments
- [How good is Okta?](https://www.g2.com/discussions/how-good-is-okta) - 2 comments, 1 upvote
- [What are the 4 A's of cloud identity?](https://www.g2.com/discussions/what-are-the-4-a-s-of-cloud-identity)
- [How do I enable MFA in Okta?](https://www.g2.com/discussions/how-do-i-enable-mfa-in-okta)
- [Why do companies use Okta?](https://www.g2.com/discussions/why-do-companies-use-okta) - 1 comment

### [Auth0](https://www.g2.com/products/auth0/reviews)

Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while also enabling SSO.

**Average Rating:** 4.3/5.0

**Total Reviews:** 269

#### How Do G2 Users Rate Auth0?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.8/10 (Category avg: 8.8/10)
- **Social login:** 9.1/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Auth0?

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta  
42,953 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,513 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About Auth0?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Auth0, enabling quick implementation of secure authentication without hassle.
- Users appreciate the **robust security features** of Auth0, enabling quick implementation of secure authentication effortlessly.
- Users appreciate the **easy and flexible authentication flows** of Auth0, which enhance security and streamline implementation.
- Users value the **diverse integrations** offered by Auth0, enhancing authentication flexibility and streamlining user management.
- Users value the **easy integrations** of Auth0, enabling seamless connections with various authentication methods and applications.

##### Cons

- Users find Auth0 **expensive** , especially for small businesses and accessing advanced customization and security features.
- Users find the **cost prohibitive** , particularly for small businesses needing advanced features and customizations.
- Users find the **expensive pricing** of Auth0 challenging, especially for small businesses and growing applications.
- Users find the **difficult learning** curve challenging, requiring significant technical expertise before using Auth0 effectively.
- Users find **complex configurations** challenging, especially beginners, and feel restricted by pricing tiers for advanced features.

#### What Are Recent G2 Reviews of Auth0?

**["Auth0 Makes Secure Authentication Easy for a Beginner Developer"](https://www.g2.com/survey_responses/auth0-review-12955437)**

**Rating:** 5.0/5.0 stars

_— Sunshine H._

[Read full review](https://www.g2.com/survey_responses/auth0-review-12955437)

**["A strong option for B2B, Organizations, and more advanced access control"](https://www.g2.com/survey_responses/auth0-review-13109133)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/auth0-review-13109133)

#### What Are G2 Users Discussing About Auth0?

- [What is Auth0 used for?](https://www.g2.com/discussions/auth0-what-is-auth0-used-for)
- [Is auth0 free?](https://www.g2.com/discussions/is-auth0-free)
- [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) - 1 comment
- [Is auth0 good?](https://www.g2.com/discussions/is-auth0-good)
- [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) - 1 comment

### [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews)

A centralized solution for managing customer and workforce identity and access including capabilities such as single-sign-on, multifactor authentication, adaptive AI-based access, passwordless access, and lifecycle and consent management. IBM Verify is a single-stack cloud-based, on premises, or hybrid-cloud solution for all identity and access needs listed above. Other advantages it presents are a way to integrate with legacy access and CRM applications, reverse proxies to help increase performance, reliability, and security, and a way to migrate from on-premises to cloud, not only from an application standpoint, but also in unifying directories. IBM Verify is available on AWS Marketplace. If data residency is a top concern, when combined with AWS, the vendor states that IBM Verify has the broadest tenancy, and can be delivered using a rapid deployment model that has already been put to the test in several critical situations. IBM further states they continue to invest in achieving and maintaining all the pertinent certifications such as SOC 2, ISO 27001, and PCI DSS, plus full FedRAMP authorization. IBM Verify is not just a solution IBM provides to clients for identity and access, but it is used it to establish a zero-trust posture for over 25 million of the company's own internal and external end-users, supporting 5,000 applications, more than 600 federated client companies and their workforces, and over 150,000 authorization groups, plus Mac, iOS, Android, Windows, Linux, and Z (mainframe) operating systems, which they state includes one of the world’s largest Apple deployments, and one of the largest Linux deployments.

**Average Rating:** 4.3/5.0

**Total Reviews:** 175

#### How Do G2 Users Rate IBM Verify CIAM?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Customer data linking:** 7.7/10 (Category avg: 8.8/10)
- **Social login:** 8.3/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind IBM Verify CIAM?

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Company Website:** www.ibm.com
- **Year Founded:** 1911
- **HQ Location:** Armonk, New York, United States
- **Twitter:** @IBMSecurity  
74,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website)  
328,202 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 53% Large, 39% Medium

#### What Do G2 Reviewers Say About IBM Verify CIAM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust security** offered by IBM Verify CIAM, enhancing protection while ensuring a smooth user experience.
- Users appreciate the **ease of use** of IBM Verify CIAM, highlighting its smooth setup and clean dashboard experience.
- Users value the **multiple factor authentication** of IBM Verify CIAM, enhancing security while ensuring easy access.
- Users appreciate the **smooth integrations** of IBM Verify CIAM, enhancing operational efficiency and security across platforms.
- Users appreciate the **strong security features** of IBM Verify CIAM, enhancing protection and user experience significantly.

##### Cons

- Users find the **complex setup** of IBM Verify CIAM challenging, especially for beginners and small organizations.
- Users find the **complex nature** of IBM Verify CIAM challenging, especially during initial setup and policy creation.
- Users find the **complex administration** of IBM Verify CIAM challenging, requiring extensive training and technical expertise.
- Users find the **difficult learning** curve of IBM Verify CIAM challenging, requiring time before achieving a smooth experience.
- Users find the **difficult setup** of IBM Verify CIAM challenging and time-consuming, especially for beginners.

#### What Are Recent G2 Reviews of IBM Verify CIAM?

**["Easy SSO & MFA Management with a Helpful Login Activity Dashboard"](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983)**

**Rating:** 4.0/5.0 stars

_— Divyanshi B._

[Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983)

**["Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration"](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)**

**Rating:** 4.5/5.0 stars

_— Vamshi Pasala Narayan V._

[Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)

#### What Are G2 Users Discussing About IBM Verify CIAM?

- [What are the benefits and drawbacks of using IBM Security Verify for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-ibm-security-verify-for-identity-and-access-management) - 1 upvote

### [Supabase](https://www.g2.com/de/products/supabase-supabase/reviews)

Supabase ist eine Open-Source-Backend-as-a-Service (BaaS) Plattform, die es Entwicklern ermöglicht, Anwendungen effizient zu erstellen und zu skalieren, ohne die Serverinfrastruktur verwalten zu müssen. 2020 als Alternative zu Firebase gestartet, bietet Supabase eine Reihe von Tools, darunter eine PostgreSQL-Datenbank, Authentifizierung, Echtzeit-Abonnements und Speicherfunktionen. Durch die Nutzung der Robustheit von PostgreSQL bietet Supabase eine skalierbare und sichere Grundlage für moderne Web- und mobile Anwendungen. Hauptmerkmale und Funktionalität: - PostgreSQL-Datenbank: Jedes Supabase-Projekt umfasst eine dedizierte PostgreSQL-Datenbank, die vollständige SQL-Unterstützung und erweiterte Funktionen wie JSON-Verarbeitung, Volltextsuche und Vektorunterstützung bietet. - Sofortige APIs: Supabase generiert automatisch RESTful- und GraphQL-APIs basierend auf Ihrem Datenbankschema, wodurch die Notwendigkeit manueller Codierung entfällt und die Entwicklung beschleunigt wird. - Authentifizierung und Autorisierung: Die Plattform bietet integrierte Benutzer-Authentifizierung mit Unterstützung für verschiedene Anmeldemethoden, einschließlich E-Mail/Passwort, magische Links und soziale Logins. Sie integriert sich nahtlos mit der Row Level Security von PostgreSQL für eine feingranulare Zugriffskontrolle. - Echtzeit-Fähigkeiten: Supabase ermöglicht die Echtzeit-Daten-Synchronisation über WebSockets, sodass Anwendungen sofort auf Datenbankänderungen reagieren können. - Edge-Funktionen: Entwickler können serverlose Funktionen in der Nähe der Benutzer bereitstellen, um eine latenzarme Ausführung zu ermöglichen und skalierbare und effiziente Backend-Logik zu erleichtern. - Dateispeicherung: Supabase bietet skalierbare Speicherlösungen zur Verwaltung und Bereitstellung von Dateien, komplett mit konfigurierbaren Zugriffsrichtlinien zur Sicherstellung der Datensicherheit. Primärer Wert und Benutzerlösungen: Supabase adressiert die Herausforderungen, denen Entwickler beim Erstellen und Skalieren von Anwendungen gegenüberstehen, indem es eine umfassende, Open-Source-Backend-Plattform bereitstellt. Es beseitigt die Komplexität der Verwaltung von Serverinfrastruktur, sodass sich Entwickler auf die Erstellung funktionsreicher Anwendungen konzentrieren können. Mit seinen Echtzeit-Fähigkeiten, robuster Authentifizierung und nahtloser Integration mit PostgreSQL befähigt Supabase Entwickler, sichere, skalierbare und reaktionsschnelle Anwendungen effizient zu erstellen.

**Average Rating:** 4.6/5.0

**Total Reviews:** 227

#### How Do G2 Users Rate Supabase?

- **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 9.2/10)
- **Verknüpfung von Kundendaten:** 8.3/10 (Category avg: 8.8/10)
- **Social Login:** 8.5/10 (Category avg: 8.6/10)
- **Selbstregistrierung und Self-Service:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Supabase?

- **Verkäufer:** [Supabase](https://www.g2.com/de/sellers/supabase)
- **Gründungsjahr:** 2020
- **Hauptsitz:** Global, US
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90292f271b5b4feb535f6c4c2b32bb22ad2b1d3a612cb21ca0afc68b74ac3772&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsupabase%2F&secure%5Burl_type%5D=linkedin_company_website)  
357 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gründer, Software-Ingenieur
- **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen
- **Company Size:** 77% Small, 18% Medium

#### What Do G2 Reviewers Say About Supabase?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden **Supabase einfach zu bedienen** und genießen seine benutzerfreundliche Oberfläche sowie die nahtlose Integration mit Werkzeugen für die App-Entwicklung.
- Benutzer schätzen das **leistungsstarke Design und die einfache Integration** von Supabase, was ihre Entwicklungserfahrung erheblich verbessert.
- Benutzer schätzen die **benutzerfreundliche Oberfläche** von Supabase, die es einfach macht, sie einzurichten und reibungslos zu integrieren.
- Benutzer lieben die **einfachen Integrationen** von Supabase, die ihren Arbeitsablauf verbessern und die Projektentwicklung nahtlos beschleunigen.
- Benutzer schätzen die **nahtlosen Integrationen** von Supabase, die das Entwicklererlebnis über verschiedene Tools und Projekte hinweg verbessern.

##### Cons

- Benutzer empfinden, dass Supabase **anfängerunfreundlich** ist, und verweisen auf die Komplexität und begrenzte Ressourcen für unerfahrene Programmierer.
- Benutzer finden die **Preise teuer** , insbesondere für Premium-Funktionen, die für alle Benutzer zugänglich sein sollten.
- Benutzer finden, dass Supabase eine **hohe Komplexität** aufweist, die unerfahrene Programmierer herausfordert und von einer besseren Dokumentation profitieren könnte.
- Benutzer stehen vor **unzureichender Anleitung** in Supabase, was es für unerfahrene Programmierer schwierig macht, die Plattform zu navigieren.
- Benutzer finden, dass **Lernschwierigkeiten** mit Supabase aufgrund seiner Komplexität und der begrenzten Dokumentation für Anfänger entstehen.

#### What Are Recent G2 Reviews of Supabase?

**["Unified Backend Platform with Learning Curve"](https://www.g2.com/de/survey_responses/supabase-review-13348177)**

**Rating:** 4.0/5.0 stars

_— Tanish S._

[Read full review](https://www.g2.com/de/survey_responses/supabase-review-13348177)

**["Supabase Makes Spinning Up a Fast, Reliable Backend Effortless"](https://www.g2.com/de/survey_responses/supabase-review-13355068)**

**Rating:** 5.0/5.0 stars

_— Jeet S._

[Read full review](https://www.g2.com/de/survey_responses/supabase-review-13355068)

### [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews)

Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually.

**Average Rating:** 4.1/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Amazon Cognito?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.0/10 (Category avg: 8.8/10)
- **Social login:** 8.1/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Amazon Cognito?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Small, 28% Large

#### What Do G2 Reviewers Say About Amazon Cognito?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless API integration** with AWS services, enhancing flexibility and simplifying implementation for various applications.
- Users value the **scalable authentication features** of Amazon Cognito, enjoying seamless integration and customization for diverse needs.
- Users value the **automation capabilities** of Amazon Cognito, enabling seamless integration and management of user authentication.
- Users appreciate the **customizability** of Amazon Cognito, allowing tailored authentication flows for diverse use cases.
- Users value the **customization options** in Amazon Cognito, allowing tailored authentication flows for various use cases.

##### Cons

- Users find the **complex setup** of Amazon Cognito difficult, requiring extensive AWS expertise and causing confusion during implementation.
- Users face challenges with **error handling and debugging** , making the setup process cumbersome and often frustrating.
- Users find the **expertise requirement** for Amazon Cognito challenging, making setup and troubleshooting quite complex.
- Users find **missing features** in Amazon Cognito, such as lack of bulk updates and difficult error handling, frustrating.
- Users face challenges due to **outdated documentation** , making setup and error handling unnecessarily difficult and confusing.

#### What Are Recent G2 Reviews of Amazon Cognito?

**["Amazon Cognito Simplifies Scalable Authentication with Powerful Standards Support"](https://www.g2.com/survey_responses/amazon-cognito-review-13180459)**

**Rating:** 4.5/5.0 stars

_— Atharva P._

[Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-13180459)

**["Simple, Sleek, Scalable, Reliable Identity Management which provides Auth, Auth, User management."](https://www.g2.com/survey_responses/amazon-cognito-review-10569216)**

**Rating:** 5.0/5.0 stars

_— Dharmesh K._

[Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-10569216)

#### What Are G2 Users Discussing About Amazon Cognito?

- [What is Amazon Cognito used for?](https://www.g2.com/discussions/what-is-amazon-cognito-used-for)
- [Is Cognito safe?](https://www.g2.com/discussions/is-cognito-safe)
- [Is AWS Cognito free?](https://www.g2.com/discussions/is-aws-cognito-free)
- [What is Amazon Cognito identity?](https://www.g2.com/discussions/what-is-amazon-cognito-identity)
- [What is the use of Amazon Cognito?](https://www.g2.com/discussions/what-is-the-use-of-amazon-cognito)

### [Ping Identity](https://www.g2.com/products/ping-identity/reviews)

The Ping Identity Platform is a comprehensive control plane that secures digital interactions across customers, workforce, partners, and AI agents. Trusted by a proven install base of the world’s largest enterprises, the platform guarantees high stability, resiliency, and uptime. It combines Core IdP Services with Universal Services to cover the entire identity lifecycle: Manage (lifecycle, relationship, and directory data), Access (SSO, MFA, passwordless, authorization, and JIT privileged access), Govern (access requests, reviews, and segregation of duties), Identify (verifiable credentials, identity verification, and zero-knowledge biometrics), Protect (real-time threat protection), and Orchestrate (drag-and-drop journey design). To secure the agentic enterprise, Ping addresses AI across three distinct fronts. We "Protect Against AI" by stopping deepfakes and AI-driven fraud. We "Trust AI" by securing AI agents via strict governance and privileged access controls. We enable teams to "Build with AI" using our AI-first Headless Identity foundation, which allows builders and AI agents to operate Ping programmatically, and Helix embeds AI capabilities directly into our admin consoles to assist with configuration and troubleshooting. Organizations require architectural flexibility to meet stringent security and compliance mandates. Ping offers unmatched hybrid deployment options: Multi-tenant SaaS, Dedicated-tenant SaaS, Self-managed Software, Secure Containers, and government-grade FedRAMP & DoD IL5 environments. Through open standards interoperability and a robust integration marketplace, the platform “works with” your existing stack, supporting a practical extensibility and maturity model that lets you start small and scale. Ping backs this scale with a superior customer experience, expert Customer Care, and a global Partner Network. We prioritize ease of use through multi-modal admin options and accelerators. For example, the PingOne Design Center provides wizard-driven onboarding that generates production-ready authentication flows in under five minutes—eliminating the trade-off between simplicity and enterprise-grade flexibility.

**Average Rating:** 4.4/5.0

**Total Reviews:** 121

#### How Do G2 Users Rate Ping Identity?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.9/10 (Category avg: 8.8/10)
- **Social login:** 8.3/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Ping Identity?

- **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity)
- **Company Website:** www.PingIdentity.com
- **Year Founded:** 2002
- **HQ Location:** Denver, CO
- **Twitter:** @pingidentity  
42,053 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7bc87f22d7c02efbeb1365493925da4153acada6e51611ac77880667f106672&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21870%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,378 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 69% Large, 24% Medium

#### What Do G2 Reviewers Say About Ping Identity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible app configuration** capabilities of Ping Identity, enhancing their management and maintenance workflow.
- Users value the **ease of app configuration and management** with Ping Identity, simplifying their administration tasks.
- Users value the **responsive customer management** of Ping Identity, appreciating their willingness to adapt and collaborate effectively.
- Users value the **responsive customer support** of Ping Identity, appreciating their approachability and adaptability to needs.
- Users appreciate the **customizability** of Ping Identity, allowing easy app configuration and effective management.

##### Cons

- Users note **authentication issues** with Ping Identity, citing confusion in setup and maintenance despite its flexibility.
- Users find the **complex administration** of Ping Identity challenging, citing confusion in setup and maintenance.
- Users find the **complex setup** of Ping Identity challenging, impacting their ability to effectively use the product.
- Users find the **setup and maintenance confusing** for Ping Identity, affecting their overall experience with the product.
- Users find the **confusing setup and maintenance** of Ping Identity's OAuth/OIDC implementation to be a significant drawback.

#### What Are Recent G2 Reviews of Ping Identity?

**["Strong Authentication and Identity Management for Enterprise-Grade Security"](https://www.g2.com/survey_responses/ping-identity-review-13258167)**

**Rating:** 4.5/5.0 stars

_— Verified User in Banking_

[Read full review](https://www.g2.com/survey_responses/ping-identity-review-13258167)

**["Comprehensive, Stable Authentication Suite That’s Easy to Use"](https://www.g2.com/survey_responses/ping-identity-review-12827456)**

**Rating:** 4.5/5.0 stars

_— Naveen Kumar S._

[Read full review](https://www.g2.com/survey_responses/ping-identity-review-12827456)

#### What Are G2 Users Discussing About Ping Identity?

- [How has Ping Identity supported your identity and access management, and what challenges have you faced?](https://www.g2.com/discussions/how-has-ping-identity-supported-your-identity-and-access-management-and-what-challenges-have-you-faced)
- [What is Ping Identity used for?](https://www.g2.com/discussions/what-is-ping-identity-used-for)

### [Microsoft Entra External ID](https://www.g2.com/de/products/microsoft-entra-external-id/reviews)

Sichern und verwalten Sie Kunden- und Partneridentitäten außerhalb Ihrer Organisation.

**Average Rating:** 4.2/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Microsoft Entra External ID?

- **War the product ein guter Geschäftspartner?:** 9.1/10 (Category avg: 9.2/10)
- **Verknüpfung von Kundendaten:** 9.2/10 (Category avg: 8.8/10)
- **Social Login:** 8.5/10 (Category avg: 8.6/10)
- **Selbstregistrierung und Self-Service:** 8.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Microsoft Entra External ID?

- **Verkäufer:** [Microsoft](https://www.g2.com/de/sellers/microsoft)
- **Gründungsjahr:** 1975
- **Hauptsitz:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** MSFT

#### Who Uses This Product?

- **Company Size:** 41% Small, 37% Medium

#### What Are Recent G2 Reviews of Microsoft Entra External ID?

**["Microsoft Entra External ID erfüllt unsere B2B-Anforderung."](https://www.g2.com/de/survey_responses/microsoft-entra-external-id-review-9279959)**

**Rating:** 5.0/5.0 stars

_— Pawan K._

[Read full review](https://www.g2.com/de/survey_responses/microsoft-entra-external-id-review-9279959)

**["Ihre Anwendungen schützen? Microsoft Entra Ext ID ist die Lösung!"](https://www.g2.com/de/survey_responses/microsoft-entra-external-id-review-9361064)**

**Rating:** 5.0/5.0 stars

_— David Alejandro C._

[Read full review](https://www.g2.com/de/survey_responses/microsoft-entra-external-id-review-9361064)

### [SAP Customer Identity and Access Management](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews)

SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM

**Average Rating:** 4.1/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate SAP Customer Identity and Access Management?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.2/10)
- **Customer data linking:** 9.8/10 (Category avg: 8.8/10)
- **Social login:** 8.5/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SAP Customer Identity and Access Management?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®
- **Ownership:** NYSE:SAP

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 47% Large, 37% Medium

#### What Do G2 Reviewers Say About SAP Customer Identity and Access Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **prompt customer support** of SAP Customer Identity and Access Management, enhancing their overall experience.
- Users find SAP Customer Identity and Access Management to have a **user-friendly interface** , facilitating quick understanding and setup.
- Users appreciate the **ease of use** of SAP Customer Identity and Access Management, facilitating better customer relationship management.
- Users appreciate the **easy-to-use UI and minimal learning curve** of SAP Customer Identity and Access Management.
- Users value the **insightful analytics** feature, allowing for effective consumer understanding and problem-solving through data.

##### Cons

- Users find the **complexity** of SAP Customer Identity and Access Management challenging, especially during integration and initial setup.
- Users find **integration complexity** a significant barrier, often requiring expert assistance for seamless functionality.
- Users face **complex setup** challenges in SAP Customer Identity and Access Management, which can be frustrating and time-consuming.
- Users find SAP Customer Identity and Access Management **expensive** compared to competitors, impacting value despite its features.
- Users face **integration issues** with external services, finding the process complex and in need of expert assistance.

#### What Are Recent G2 Reviews of SAP Customer Identity and Access Management?

**["Good program that is essential for managing customer data."](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)**

**Rating:** 4.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)

**["SAP Customer Identity and Access Management for B2C"](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)**

**Rating:** 4.5/5.0 stars

_— Rajiv T._

[Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)

#### What Are G2 Users Discussing About SAP Customer Identity and Access Management?

- [What is SAP Customer Identity and Access Management for B2C used for?](https://www.g2.com/discussions/what-is-sap-customer-identity-and-access-management-for-b2c-used-for)

### [FusionAuth](https://www.g2.com/de/products/fusionauth/reviews)

FusionAuth ist eine Plattform für Kundenidentitäts- und Zugriffsmanagement (CIAM), die speziell entwickelt wurde, um die Herausforderungen in den Bereichen Sicherheit, Skalierbarkeit und Entwickler-Effizienz zu bewältigen. Diese Lösung ist für Organisationen konzipiert, die ihre Identitätsmanagement-Prozesse verbessern möchten, während sie die Einhaltung strenger regulatorischer Standards wie GDPR und SOC2 sicherstellen. Durch ein flexibles Bereitstellungsmodell ermöglicht FusionAuth den Nutzern, die Kontrolle über ihren Datenstandort zu behalten, sei es in der Cloud, vor Ort oder in hybriden Umgebungen. FusionAuth richtet sich an Entwickler und Organisationen, die robuste Identitätslösungen benötigen, und ist besonders vorteilhaft für Unternehmen, die ein schnelles Wachstum erleben oder ihre Authentifizierungsprozesse optimieren müssen. Seine API-First-Architektur ermöglicht es Organisationen, das Identitätsmanagement direkt in ihre bestehenden Workflows einzubetten, wodurch die betriebliche Belastung, die mit traditionellen Identitätsanbietern verbunden ist, reduziert wird. Diese Fähigkeit ist besonders wertvoll für Unternehmen, die die Komplexität und Kosten, die mit der Wartung selbst entwickelter Authentifizierungssysteme verbunden sind, eliminieren möchten. Zu den Hauptmerkmalen von FusionAuth gehören seine flexiblen Bereitstellungsoptionen, die es Organisationen ermöglichen, zu wählen, wie und wo sie ihre Identitätsmanagement-Lösung hosten. Diese Flexibilität wird durch eine API-gesteuerte Architektur ergänzt, bei der jede Funktion über APIs zugänglich ist, was eine nahtlose Integration und Verwaltung der Identität als Teil der gesamten Infrastruktur ermöglicht. Dieser Ansatz verbessert nicht nur die Entwicklergeschwindigkeit, sondern stellt auch sicher, dass Organisationen ihre Identitätslösungen an sich ändernde Geschäftsanforderungen anpassen können, ohne an die Cloud eines einzigen Anbieters gebunden zu sein. Darüber hinaus bietet FusionAuth vorhersehbare Preismodelle, die Organisationen helfen, unerwartete Kosten zu vermeiden, die häufig mit monatlichen aktiven Nutzeranstiegen (MAU) verbunden sind. Diese Preistransparenz ist ein bedeutender Vorteil für Unternehmen, die skalieren möchten, ohne übermäßige Ausgaben zu verursachen. Die Plattform hat ihre Effektivität in verschiedenen Branchen unter Beweis gestellt, mit bemerkenswerten Erfolgsgeschichten, die ihre Fähigkeit hervorheben, massive Verkehrsspitzen zu bewältigen, betriebliche Engpässe zu reduzieren und die Ingenieursbelastung zu senken. Zum Beispiel nutzte Bilt FusionAuth, um hohe Verkehrsvolumen zu verwalten und gleichzeitig die Einhaltung von Datenresidenzanforderungen sicherzustellen. Ebenso wechselte Vatix von einem umständlichen selbst entwickelten System zu FusionAuth, was es ihrem Customer Success Team ermöglichte, Kunden schnell und effizient zu integrieren. Die Implementierung von FusionAuth bei UrbanSitter reduzierte ihre Entwicklungszeit für Authentifizierung erheblich, sodass sie sich auf die Kernproduktinnovation konzentrieren konnten. Diese Beispiele veranschaulichen, wie FusionAuth nicht nur die Sicherheit und Compliance verbessert, sondern auch die betriebliche Effizienz und Kosteneinsparungen für Organisationen in verschiedenen Sektoren vorantreibt.

**Average Rating:** 4.5/5.0

**Total Reviews:** 137

#### How Do G2 Users Rate FusionAuth?

- **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 9.2/10)
- **Verknüpfung von Kundendaten:** 7.9/10 (Category avg: 8.8/10)
- **Social Login:** 8.1/10 (Category avg: 8.6/10)
- **Selbstregistrierung und Self-Service:** 8.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind FusionAuth?

- **Verkäufer:** [FusionAuth](https://www.g2.com/de/sellers/fusionauth)
- **Unternehmenswebsite:** fusionauth.io
- **Gründungsjahr:** 2009
- **Hauptsitz:** Broomfield, US
- **Twitter:** @FusionAuth  
2,032 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f9dc39ec44bbf34e28985ca870f49b027f7ec84a568c53685eaa9bc50306e5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11861048%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, CTO
- **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen
- **Company Size:** 46% Small, 45% Medium

#### What Do G2 Reviewers Say About FusionAuth?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden FusionAuth **einfach zu verwenden und zu verwalten** , was die Einrichtung und Integration zu einem nahtlosen Erlebnis macht.
- Benutzer schätzen die **einfache Integration** mit verschiedenen Diensten, was die Flexibilität bei unterschiedlichen Kundenanforderungen erhöht.
- Benutzer lieben die **einfachen Integrationen** mit Drittanbietern, die die Implementierung in verschiedenen Umgebungen nahtlos machen.
- Benutzer schätzen die **umfassenden und anpassbaren Funktionen** von FusionAuth, die die Sicherheit verbessern und das Zugangsmanagement mühelos optimieren.
- Benutzer loben den **ausgezeichneten Kundensupport** von FusionAuth, der bei der Lösung von Problemen hilft und die Implementierung verbessert.

##### Cons

- Benutzer finden **Komplexität** in den Konfigurationseinstellungen und stehen vor Herausforderungen bei der Navigation und Nutzung fortgeschrittener Funktionen.
- Benutzer erleben eine **schwierige Lernkurve** mit FusionAuth, insbesondere in Bezug auf Anpassung und das Verständnis fortgeschrittener Konzepte.
- Benutzer finden die **komplexe Einrichtung** von FusionAuth abschreckend, mit einer steilen Lernkurve und überwältigender Dokumentation.
- Benutzer erleben eine **steile Lernkurve** mit FusionAuth, insbesondere bei der Handhabung fortgeschrittener Anpassungen und Integrationen.
- Benutzer finden die **begrenzten Anpassungsoptionen** frustrierend, was es schwierig macht, FusionAuth mit ihren Markenanforderungen in Einklang zu bringen.

#### What Are Recent G2 Reviews of FusionAuth?

**["Flexible, selbstgehostete Lösung mit hervorragender Dokumentation und Support zu einem erschwinglichen Preis"](https://www.g2.com/de/survey_responses/fusionauth-review-12481920)**

**Rating:** 4.5/5.0 stars

_— Idan Y._

[Read full review](https://www.g2.com/de/survey_responses/fusionauth-review-12481920)

**["Leistungsstarke, flexible Authentifizierung mit müheloser Einrichtung und einer großartigen Benutzeroberfläche"](https://www.g2.com/de/survey_responses/fusionauth-review-12527838)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/de/survey_responses/fusionauth-review-12527838)

#### What Are G2 Users Discussing About FusionAuth?

- [What is the difference between Okta and Auth0?](https://www.g2.com/de/discussions/what-is-the-difference-between-okta-and-auth0)
- [Ist FusionAuth kostenlos?](https://www.g2.com/de/discussions/is-fusionauth-free) - 1 comment
- [How do you use FusionAuth?](https://www.g2.com/de/discussions/how-do-you-use-fusionauth)
- [Why use FusionAuth?](https://www.g2.com/de/discussions/why-use-fusionauth)

### [Descope](https://www.g2.com/de/products/descope/reviews)

Descope ist eine Drag & Drop-Plattform für Kundenauthentifizierung und Identitätsmanagement. Unsere No-/Low-Code-CIAM-Lösung hilft Organisationen, ihre gesamte Benutzerreise mithilfe visueller Workflows einfach zu erstellen und anzupassen – von Authentifizierung und Autorisierung bis hin zu MFA und föderiertem SSO. Hunderte von Kunden, darunter GoFundMe, Navan, You.com und Branch, nutzen Descope, um Benutzerfriktionen zu reduzieren, Kontoübernahmen zu verhindern und einen einheitlichen Überblick über ihre Kundenreise zu erhalten. Descope wurde in den G2 Fall Reports als Momentum Leader in den Kategorien CIAM und Passwordless ausgezeichnet. Descope bietet auch ein Connector-Ökosystem mit Dutzenden von Drittanbieterdiensten für Anwendungsfälle wie Identitätsverifizierung, Betrugsprävention, risikobasierte Authentifizierung und Identitätsorchestrierung. Descope basiert auf einer skalierbaren Multi-Tenant-Architektur mit hoher Verfügbarkeit, die fortschrittliche Unternehmensanforderungen unterstützen kann. Gegründet im Jahr 2022, wird Descope von Lightspeed und Notable Capital (ehemals GGV Capital) unterstützt und ist Mitglied der FIDO Alliance.

**Average Rating:** 4.8/5.0

**Total Reviews:** 86

#### How Do G2 Users Rate Descope?

- **War the product ein guter Geschäftspartner?:** 9.8/10 (Category avg: 9.2/10)
- **Verknüpfung von Kundendaten:** 8.9/10 (Category avg: 8.8/10)
- **Social Login:** 9.5/10 (Category avg: 8.6/10)
- **Selbstregistrierung und Self-Service:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Descope?

- **Verkäufer:** [Descope](https://www.g2.com/de/sellers/descope)
- **Unternehmenswebsite:** www.descope.com
- **Gründungsjahr:** 2022
- **Hauptsitz:** Los Altos, California
- **Twitter:** @descopeinc  
651 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8489c78a7390d13b70d4bb0e1cb697e18a43f51e4c54ba2d55eb41aa2cd0f6c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdescope%2F&secure%5Burl_type%5D=linkedin_company_website)  
109 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CTO
- **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen
- **Company Size:** 84% Small, 15% Medium

#### What Do G2 Reviewers Say About Descope?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **Benutzerfreundlichkeit** von Descope und finden es einfach, Authentifizierungslösungen zu konfigurieren und zu verwalten.
- Benutzer schätzen die **einfache Implementierung** mit Descope-Authentifizierung, profitieren von nahtloser Integration und zuverlässigem Support.
- Benutzer schätzen den **außergewöhnlichen Kundensupport** von Descope, der bei der nahtlosen Implementierung und Anpassung von Authentifizierungsabläufen hilft.
- Benutzer finden die **Implementierung mühelos** mit Descope, integrieren Apps schnell und genießen ein nahtloses Erlebnis.
- Benutzer schätzen die **einfache Einrichtung** von Descope, die eine sichere Authentifizierung mit schnellen, effizienten Prozessen vereinfacht.

##### Cons

- Benutzer berichten von einem **komplexen Einrichtungsprozess** , der trotz hilfreicher Unterstützung durch das Team beträchtliche Zeit und Mühe erfordert.
- Benutzer finden die **schwierige Lernkurve** herausfordernd, was zusätzliche Zeit und Mühe für die richtige Einrichtung und das Verständnis erfordert.
- Benutzer finden die **Dokumentation veraltet** , was zu Schwierigkeiten beim Verständnis fortgeschrittener Funktionen und der Anpassung von Implementierungen führt.
- Benutzer stoßen auf **Komplexität während der Einrichtung** und Implementierung und benötigen oft zusätzliche Hilfe für erweiterte Funktionen und Anpassungen.
- Benutzer finden den **schwierigen Lernprozess** von Descope herausfordernd, was Zeit und Unterstützung erfordert, um seine Funktionen vollständig zu verstehen.

#### What Are Recent G2 Reviews of Descope?

**["Bahnbrechende WYSIWYG-Authentifizierungsabläufe mit skalierbaren Integrationen"](https://www.g2.com/de/survey_responses/descope-review-12672849)**

**Rating:** 4.5/5.0 stars

_— Vishesh B._

[Read full review](https://www.g2.com/de/survey_responses/descope-review-12672849)

**["Funktioniert hervorragend für unsere Multi-Tenant-B2B-Authentifizierungsanforderungen"](https://www.g2.com/de/survey_responses/descope-review-12183990)**

**Rating:** 5.0/5.0 stars

_— Arun K._

[Read full review](https://www.g2.com/de/survey_responses/descope-review-12183990)

### [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews)

What is WSO2 Identity Platform? WSO2 Identity Platform is a unified, API-first suite designed to orchestrate identity for humans, applications, and autonomous AI agents. It provides a modular fabric for modern identity, allowing organizations to deploy the full platform or select specific capabilities to enhance their existing IAM stack. Managed identities within the suite now exceed one billion for more than 250 customers across global industries including financial services, healthcare, and government. Comprehensive capabilities WSO2 Identity Platform serves as a strategic foundation for modern identity by offering: - Developer-first design with extreme extensibility: Use an API-first approach to customize every stage of the user journey. Avoid proprietary black boxes with a platform built for deep technical integration. - Open source freedom without hidden vendor lock-in: Retain full control of your identity data and logic. Benefit from a transparent, community-vetted codebase that ensures long-term agility and security. - Deploy anywhere across hybrid and cloud environments: Run WSO2 Access Manager on-premises, in private clouds, or as a containerized solution. Maintain consistency across your infrastructure with ease. - Scale to millions of users with proven reliability: Effortlessly manage complex B2B and B2C requirements. From progressive profiling to delegated administration, handle massive growth without performance loss. - Future-proof security for humans and AI agents: Secure the next generation of digital interactions. Use AI-powered flows and branding to protect both human users and autonomous AI agents seamlessly. - Meet global standards with built-in compliance: Simplify adherence to GDPR, FAPI, and OIDC. WSO2 Access Manager provides the granular consent and security protocols required for highly regulated industries. Value proposition: How do you position yourself against your competitors? - WSO2 Identity Platform is designed for deep technical integration and absolute deployment freedom. - Total deployment freedom: Maintain control with options for self-managed software for privacy or managed SaaS for speed. - Agentic enterprise strategy: WSO2 is a pioneer in treating AI agents as first-class citizens, providing the identity layer required to secure and govern autonomous AI interactions. - Extreme extensibility: Service extensions and an API-first approach allow developers to modify flow behaviors to meet unique requirements without being locked into a "proprietary black box". - Lower TCO & high ROI: Proven to provide a 332% ROI over three years, with pricing that allows for scaling to over 100 million users without exponential cost increases. - Open source transparency: A community-vetted codebase ensures long-term agility, security, and the elimination of hidden vendor lock-in.

**Average Rating:** 4.5/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate WSO2 Identity Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.6/10 (Category avg: 8.8/10)
- **Social login:** 8.4/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind WSO2 Identity Platform?

- **Seller:** [WSO2](https://www.g2.com/sellers/wso2)
- **Company Website:** wso2.com
- **Year Founded:** 2005
- **HQ Location:** Mountain View, CA
- **Twitter:** @wso2  
12,751 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f3cca027d909244035af3c393312356959e262d759c9f2fe89c77432c422808&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F66028%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,254 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 38% Large

#### What Do G2 Reviewers Say About WSO2 Identity Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration and robust security features** of WSO2 Identity Platform, enhancing operational efficiency.
- Users value the **robust security features** of WSO2 Identity Platform, enhancing their cyber security measures effectively.
- Users value the **user-friendly interface** of WSO2 Identity Platform, which simplifies identity management and enhances workflow efficiency.
- Users value the **ease of setup** with WSO2 Identity Platform, streamlining integration and enhancing user experience effectively.
- Users appreciate the **seamless Single Sign-On** capabilities of WSO2 Identity Platform, enhancing security and user experience.

##### Cons

- Users experience a **difficult learning curve** with WSO2 Identity Platform, particularly due to complex documentation and customization requirements.
- Users find WSO2 Identity Platform to have significant **complexity** , posing challenges for beginners and requiring advanced skills.
- Users find the **complex setup** of WSO2 Identity Platform challenging, necessitating expertise and comprehensive resources for effective management.
- Users experience a **significant learning curve** with WSO2 Identity Platform, making it challenging for beginners and complex deployments.
- Users struggle with **poor documentation** , leading to a steep learning curve and unanswered integration questions.

#### What Are Recent G2 Reviews of WSO2 Identity Platform?

**["Easy to Deploy and Scale, with Flexible Customization and Integrations"](https://www.g2.com/survey_responses/wso2-identity-platform-review-13349405)**

**Rating:** 4.5/5.0 stars

_— Chandan Gowda A._

[Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-13349405)

**["Eficience and easy to use"](https://www.g2.com/survey_responses/wso2-identity-platform-review-7349486)**

**Rating:** 4.5/5.0 stars

_— Rafael F._

[Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-7349486)

### [Google Cloud Identity Platform](https://www.g2.com/products/google-cloud-identity-platform/reviews)

Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security.

**Average Rating:** 4.5/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Google Cloud Identity Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.7/10 (Category avg: 8.8/10)
- **Social login:** 8.7/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Google Cloud Identity Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Company Size:** 41% Large, 29% Medium

#### What Do G2 Reviewers Say About Google Cloud Identity Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **global VPC creation** and excellent managed solutions like GKE, enhancing automation and innovation.
- Users value the **global VPC creation** and exceptional managed solutions like GKE, GCS, and BigQuery in Google Cloud.
- Users appreciate the **solution efficiency** of Google Cloud Identity Platform, enhancing innovation and automation capabilities.

#### What Are Recent G2 Reviews of Google Cloud Identity Platform?

**["Identity and Access management in Google Cloud"](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-8013165)**

**Rating:** 5.0/5.0 stars

_— Brijesh S._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-8013165)

**["Great Cloud Solution for Corporates"](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-11012716)**

**Rating:** 4.5/5.0 stars

_— Shubham J._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-11012716)

#### What Are G2 Users Discussing About Google Cloud Identity Platform?

- [What is the difference between G suite and cloud identity?](https://www.g2.com/discussions/google-cloud-identity-platform-what-is-the-difference-between-g-suite-and-cloud-identity)
- [What is the difference between G suite and cloud identity?](https://www.g2.com/discussions/what-is-the-difference-between-g-suite-and-cloud-identity)
- [How do I use Google identity platform?](https://www.g2.com/discussions/google-cloud-identity-platform-how-do-i-use-google-identity-platform)
- [How do I use Google identity platform?](https://www.g2.com/discussions/how-do-i-use-google-identity-platform)
- [What is GCP identity platform?](https://www.g2.com/discussions/google-cloud-identity-platform-what-is-gcp-identity-platform)

### [Frontegg](https://www.g2.com/products/frontegg/reviews)

Frontegg was founded in 2019 by CEO Sagi Rodin and CTO Aviad Mizrachi and is headquartered in Mountain View, California, with an R&D base in Tel Aviv, Israel. The company has raised $70M across three funding rounds from investors including Insight Partners, Stripes, and Pitango, and serves hundreds of B2B SaaS companies globally. Frontegg is the identity layer for every entry point into a B2B SaaS product, whether a customer is logging in through your UI or an AI agent is acting on their behalf through a platform like ChatGPT, Claude, or a custom-built agent. The platform is multi-tenant at its core, giving you organization-level granularity for every setting, policy, and permission, and it manages the complete user journey from signup through subscription enforcement. Frontegg supports app builders from foundational authentication (SSO, SCIM, adaptive and step-up MFA, passwordless, social login) through advanced authorization — RBAC, ABAC, and relationship-based access control (ReBAC) — plus an entitlements engine that maps permissions directly to subscription tiers and feature flags. Multi-Apps lets you manage access, roles, and branding across several customer-facing applications from a single hub, with layered tenancy trees for organizations with complex structures. For a comprehensive user experience, Frontegg offers a self-serve Admin Portal that gives end-users and their IT admins full visibility and control over personal and organizational settings - SSO configuration, MFA enforcement, directory sync, and audit log review - without filing a ticket to your engineering team. A low-code Builder extends that same self-service model internally, letting non-developers (PMs, support, customer success) configure login flows, branding, and access policies without writing code. As AI agents become a new interface for SaaS products, Agen.co extends Frontegg's identity and authorization model to cover them, exposing your APIs to AI platforms through a secure, hosted MCP layer, enforcing guardrails so agents inherit your existing roles and permissions instead of bypassing them, and giving you visibility into agent activity across your customers, tools, and APIs. Building enterprise-grade identity infrastructure in-house - multi-tenancy, SSO, granular permissions, self-service admin tooling - typically takes months of engineering time that could go toward core product work. Frontegg embeds directly as a UI layer and backend SDK, so SaaS companies can become enterprise-ready in days rather than quarters, hand support and account-management work back to non-developers, and extend that same security posture to AI agents as customer interaction shifts toward conversational interfaces.

**Average Rating:** 4.8/5.0

**Total Reviews:** 363

#### How Do G2 Users Rate Frontegg?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Customer data linking:** 9.6/10 (Category avg: 8.8/10)
- **Social login:** 9.6/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Frontegg?

- **Seller:** [Frontegg LTD](https://www.g2.com/sellers/frontegg-ltd)
- **Company Website:** www.frontegg.com
- **Year Founded:** 2019
- **HQ Location:** Mountain View, California, United States
- **Twitter:** @FronteggForSaaS  
457 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f893e56178b41a5b5380ef4410bb80ca3814358d252a1b5a512a8c129fc83e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F29365766%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CTO
- **Top Industries:** Computer Software, Computer & Network Security
- **Company Size:** 54% Small, 33% Medium

#### What Do G2 Reviewers Say About Frontegg?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Frontegg's **ease of use** exceptional, simplifying authentication and user management while saving engineering time.
- Users value the **responsive customer support** from Frontegg, enhancing their integration experience and operational efficiency.
- Users appreciate the **seamless integrations** of Frontegg, significantly enhancing development efficiency and reducing engineering overhead.
- Users value Frontegg for its **seamless integration and extensive user management features** , greatly enhancing operational efficiency.
- Users commend Frontegg for its **easy integrations** , significantly streamlining customer authentication and user management processes.

##### Cons

- Users find the **poor documentation** of Frontegg frustrating, often requiring support to decipher API usage and error handling.
- Users find the **outdated documentation** of Frontegg frustrating, lacking real-world examples and clarity for complex scenarios.
- Users face **integration issues** with Frontegg, requiring significant effort to adapt to legacy systems and complex setups.
- Users face a **lack of clear documentation** for Frontegg, leading to frustrating and time-consuming API integration challenges.
- Users find the **customization options limited** , wishing for more flexibility in UI design and integration capabilities.

#### What Are Recent G2 Reviews of Frontegg?

**["Works well once you get started"](https://www.g2.com/survey_responses/frontegg-review-12515838)**

**Rating:** 4.5/5.0 stars

_— Nick Z._

[Read full review](https://www.g2.com/survey_responses/frontegg-review-12515838)

**["Streamlines Streamlit Authentication with Stellar Support"](https://www.g2.com/survey_responses/frontegg-review-12818227)**

**Rating:** 4.0/5.0 stars

_— Thomas S._

[Read full review](https://www.g2.com/survey_responses/frontegg-review-12818227)

#### What Are G2 Users Discussing About Frontegg?

- [What is Frontegg used for?](https://www.g2.com/discussions/what-is-frontegg-used-for) - 1 upvote

### [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews)

CyberArk Identity Overview CyberArk Identity is a SaaS-delivered suite of solutions designed to simplify identity and access management in enterprises. CyberArk Identity unifies Workforce Access and Identity Management solutions in a single offering. Workforce Access capabilities include single sign-on, multi-factor authentication, session security, and credential management. Identity Management capabilities include lifecycle management, identity orchestration, and identity governance. With CyberArk Identity, organizations can secure workforce access to applications, endpoints, and infrastructure and protect themselves from the leading cause of data breaches – compromised credentials. CyberArk Identity is part of the CyberArk Identity Security Platform. Built for the dynamic enterprise, CyberArk Identity Security Platform secures access for any identity to any resource or environment from anywhere using any device. The CyberArk Identity Security Platform enables operational efficiencies with a single admin portal, streamlines meeting compliance requirements with unified audit capabilities, and delivers Identity Security Intelligence for continuous identity threat detection and protection. Workforce Access solutions: • CyberArk Single Sign-On (SSO) is an easy-to-manage solution for one-click access to your cloud, mobile, and legacy apps. CyberArk SSO enables a secure and frictionless sign-in experience for both internal and external users that adjusts based on risk. • CyberArk App Gateway is an add-on to our Single Sign-On solution that enables VPN-less access to legacy applications. It allows companies to set up per-application, per-user access to individual legacy applications hosted on-premises. • CyberArk Adaptive Multi-Factor Authentication (MFA) helps strengthen security and prevent attacks involving compromised credentials by requiring users to present multiple forms of evidence to gain access to your applications. Unlike traditional MFA solutions, CyberArk Adaptive MFA uses AI-powered behavioral analytics and contextual information to determine which authentication factors to apply to a particular user in a specific situation. • CyberArk Secure Web Sessions is a cloud-based service that enables organizations to monitor, record, and audit end-user activity within high-risk and high-value web applications. Security and compliance specialists can use Secure Web Sessions to search recorded sessions using free text input and quickly filter events by users, dates, and actions. • CyberArk Workforce Password Management is an enterprise-focused password manager providing a user-friendly solution to store business application credentials in a centralized vault and securely share them with other users in the organization. Identity Management Services: • CyberArk Identity Lifecycle Management provides an easy way to route application access requests, create application accounts, manage entitlements for those accounts, and revoke access when necessary. • CyberArk Identity Flows is an identity orchestration solution that improves security, efficiency, and productivity by automating identity data and events. With Identity Flows, organizations can orchestrate complex identity management processes and synchronize identity data across diverse applications, directory stores, and repositories. • CyberArk Identity Compliance solution continuously discovers access, streamlines access certifications, and provides comprehensive identity analytics. Identity Compliance automates manually intensive, error-prone administrative processes, ensuring all workforce and privileged access rights are properly assigned and continually certified across enterprises.

**Average Rating:** 4.5/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate CyberArk Workforce Identity?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)

#### Who Is the Company Behind CyberArk Workforce Identity?

- **Seller:** [Palo Alto Networks](https://www.g2.com/sellers/palo-alto-networks)
- **Year Founded:** 2005
- **HQ Location:** Santa Clara, CA
- **Twitter:** @PaloAltoNtwks  
128,951 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=283fa006a7b7db5565e608e4d1bc1dafae45bdf4b312f2cd5bb208ac9271f81d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F30086%2F&secure%5Burl_type%5D=linkedin_company_website)  
22,313 employees on LinkedIn®
- **Ownership:** NYSE: PANW

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 48% Large, 48% Medium

#### What Do G2 Reviewers Say About CyberArk Workforce Identity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of CyberArk Workforce Identity, enjoying its intuitive interface and efficient setup process.
- Users value the **efficient access management** of CyberArk Workforce Identity, significantly enhancing the user review process.
- Users appreciate the **intuitive design** of CyberArk Workforce Identity, making user management and auditing straightforward and efficient.
- Users commend the **responsiveness and friendliness of customer support** , enhancing their overall experience with CyberArk Workforce Identity.
- Users value the **effective Access Review** capabilities of CyberArk Workforce Identity, enhancing control and management of user access.

##### Cons

- Users desire more **integrations and dashboard capabilities** as current features limit functionality and data access.
- Users face **integration issues** with limited platform support and manual processes for user mapping and applications.
- Users wish for **more automation** in CyberArk Workforce Identity to reduce manual processes and improve efficiency.
- Users express concern over the **lack of integrations and customization options** , limiting their ability to optimize reporting.
- Users struggle with **manual processes** in CyberArk Workforce Identity due to limitations in integrating certain applications via the extension.

#### What Are Recent G2 Reviews of CyberArk Workforce Identity?

**["The way Access Reviews should be!"](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131)**

**Rating:** 5.0/5.0 stars

_— kam n._

[Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131)

**["Fast User-Device Linking, Needs Installation Speed Boost"](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425)**

**Rating:** 4.0/5.0 stars

_— Dominika T._

[Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425)

#### What Are G2 Users Discussing About CyberArk Workforce Identity?

- [What are the benefits and drawbacks of using CyberArk Identity for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-cyberark-identity-for-identity-and-access-management)

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Similar Categories

- [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa)
- [Biometric Authentication](/categories/biometric-authentication)
- [Cloud Directory Services](/categories/cloud-directory-services)
- [Decentralized Identity](/categories/decentralized-identity)
- [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam)

- [Passwordless Authentication](/categories/passwordless-authentication)
- [Password Managers](/categories/password-managers)
- [Password Policy Enforcement](/categories/password-policy-enforcement)
- [Privileged Access Management (PAM)](/categories/privileged-access-management-pam)
- [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba)

- [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools)
- [Single Sign-On (SSO)](/categories/single-sign-on-sso)
- [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools)

[Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
BS

Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated April 10, 2026

Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[4.5/5(3,997)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) | Salesforce-native customer identity and access centralization | "Declarative automation and real-time reporting that power our nonprofit work" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6d0241f849d000763024744ff5901159/okta.png "Product Avatar Image")](https://www.g2.com/products/okta/reviews)[Okta](https://www.g2.com/products/okta/reviews)[4.5/5(1,386)](https://www.g2.com/products/okta/reviews) | SSO provisioning with automated identity lifecycle | "Strong Security Without Sacrificing User Experience" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_79afe05d7cfced3dad3f9497ab1bbc8d/auth0.png "Product Avatar Image")](https://www.g2.com/products/auth0/reviews)[Auth0](https://www.g2.com/products/auth0/reviews)[4.3/5(278)](https://www.g2.com/products/auth0/reviews) | Outsourced authentication with SSO and MFA | "Auth0 Makes Secure Authentication Easy for a Beginner Developer" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86c48d9c3cc2a4a3647453cf9f5be07d/ibm-verify-ciam.jpg "Product Avatar Image")](https://www.g2.com/products/ibm-verify-ciam/reviews)[IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews)[4.3/5(186)](https://www.g2.com/products/ibm-verify-ciam/reviews) | Adaptive MFA and SSO for customer-facing apps | "Easy SSO & MFA Management with a Helpful Login Activity Dashboard" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_646ce5be6d3ef40fe7e74dba0b6e234f/supabase-supabase.jpeg "Product Avatar Image")](https://www.g2.com/products/supabase-supabase/reviews)[Supabase](https://www.g2.com/products/supabase-supabase/reviews)[4.6/5(228)](https://www.g2.com/products/supabase-supabase/reviews) | Postgres-native auth with auto-generated APIs | "Supabase Makes Spinning Up a Fast, Reliable Backend Effortless" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image")](https://www.g2.com/products/amazon-cognito/reviews)[Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews)[4.1/5(47)](https://www.g2.com/products/amazon-cognito/reviews) | AWS-native user authentication and federated identity | "Amazon Cognito Simplifies Scalable Authentication with Powerful Standards Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_53603b95b779fcd68c3bb76a675d7455/ping-identity.jpg "Product Avatar Image")](https://www.g2.com/products/ping-identity/reviews)[Ping Identity](https://www.g2.com/products/ping-identity/reviews)[4.4/5(127)](https://www.g2.com/products/ping-identity/reviews) | Federated SSO and MFA for enterprise CIAM | "Strong Authentication and Identity Management for Enterprise-Grade Security" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4e2b08dd17397bdc99a5658447cbc589/azure-active-directory-external-identities.jpg "Product Avatar Image")](https://www.g2.com/products/microsoft-entra-external-id/reviews)[Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews)[4.2/5(27)](https://www.g2.com/products/microsoft-entra-external-id/reviews) | External identity onboarding with Microsoft-native SSO | "Microsoft Entra External ID fulfilling our B2B requirement" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d0d6ccf428616c2b6e15d4988148712b/sap-customer-identity-and-access-management.png "Product Avatar Image")](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews)[SAP Customer Identity and Access Management for B2C](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews)[4.1/5(30)](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews) | Unified customer identity with SSO and consent | "SAP Customer Identity and Access Management for B2C" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6fae2cece3d329acf6612b49f9e7ec0/fusionauth.png "Product Avatar Image")](https://www.g2.com/products/fusionauth/reviews)[FusionAuth](https://www.g2.com/products/fusionauth/reviews)[4.5/5(139)](https://www.g2.com/products/fusionauth/reviews) | Multi-tenant CIAM with self-hosted flexibility | "Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price" |

* * *

Show More

### Customer Identity and Access Management (CIAM) Topics

- [What is Customer Identity and Access Management (CIAM) Software?](#what-is-customer-identity-and-access-management-ciam-software)
- [Why Use Customer Identity and Access Management (CIAM) Software?](#why-use-customer-identity-and-access-management-ciam-software)
- [Who Uses Customer Identity and Access Management (CIAM) Software?](#who-uses-customer-identity-and-access-management-ciam-software)
- [Customer Identity and Access Management (CIAM) Software Features](#customer-identity-and-access-management-ciam-software-features)
- [Trends Related to Customer Identity and Access Management (CIAM) Software](#trends-related-to-customer-identity-and-access-management-ciam-software)
- [Potential Issues with Customer Identity and Access Management (CIAM) Software](#potential-issues-with-customer-identity-and-access-management-ciam-software)
- [Software and Services Related to Customer Identity and Access Management (CIAM) Software](#software-and-services-related-to-customer-identity-and-access-management-ciam-software)

[
### Customer Identity and Access Management (CIAM) Topics
 Expand/Collapse ](#)
- [What is Customer Identity and Access Management (CIAM) Software?](#what-is-customer-identity-and-access-management-ciam-software)
- [Why Use Customer Identity and Access Management (CIAM) Software?](#why-use-customer-identity-and-access-management-ciam-software)
- [Who Uses Customer Identity and Access Management (CIAM) Software?](#who-uses-customer-identity-and-access-management-ciam-software)
- [Customer Identity and Access Management (CIAM) Software Features](#customer-identity-and-access-management-ciam-software-features)
- [Trends Related to Customer Identity and Access Management (CIAM) Software](#trends-related-to-customer-identity-and-access-management-ciam-software)
- [Potential Issues with Customer Identity and Access Management (CIAM) Software](#potential-issues-with-customer-identity-and-access-management-ciam-software)
- [Software and Services Related to Customer Identity and Access Management (CIAM) Software](#software-and-services-related-to-customer-identity-and-access-management-ciam-software)

## Learn More About Customer Identity and Access Management (CIAM) Software

### What is Customer Identity and Access Management (CIAM) Software?
 

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

 

Key Benefits of Customer Identity and Access Management (CIAM) Software

 
- Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
- Manage customer identities at scale, into the tens of millions
- Allow user self-registration and management
- Authenticate user identities to reduce fraud
- Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws
- Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities 
- Provide security function like encryption to secure customer data at rest and in transit

 

### Why Use Customer Identity and Access Management (CIAM) Software?
 

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

 

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

 

There are four main reasons why companies use CIAM software:

 

**Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

 

**Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

 

**Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

 

**Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

 

### Who Uses Customer Identity and Access Management (CIAM) Software?
 

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

 

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

 

### Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

**Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

**Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

**Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

**Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

**Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

**Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

**Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

**Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

**Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

**Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

### Trends Related to Customer Identity and Access Management (CIAM) Software

**Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication.

### Potential Issues with Customer Identity and Access Management (CIAM) Software

**Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

**Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

### Software and Services Related to Customer Identity and Access Management (CIAM) Software

[**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication.

[**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics.

[**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end.

[**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes.

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time.

[**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data.

[**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..