# Best Customer Identity and Access Management (CIAM) Software

  *By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)*

   Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.





## Category Overview

**Total Products under this Category:** 108


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,700+ Authentic Reviews
- 108+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Customer Identity and Access Management (CIAM) Software At A Glance

- **Leader:** [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
- **Highest Performer:** [Descope](https://www.g2.com/products/descope/reviews)
- **Easiest to Use:** [Okta](https://www.g2.com/products/okta/reviews)
- **Top Trending:** [Descope](https://www.g2.com/products/descope/reviews)
- **Best Free Software:** [Frontegg](https://www.g2.com/products/frontegg/reviews)


---

**Sponsored**

### FusionAuth

FusionAuth is a customer identity and access management (CIAM) platform specifically engineered to address the challenges of security, scalability, and developer efficiency. This solution is designed for organizations seeking to enhance their identity management processes while ensuring compliance with stringent regulatory standards such as GDPR and SOC2. By offering a flexible deployment model, FusionAuth allows users to maintain control over their data residency, whether in the cloud, on-premises, or in hybrid environments. Targeted towards developers and organizations that require robust identity solutions, FusionAuth is particularly beneficial for businesses experiencing rapid growth or those that need to streamline their authentication processes. Its API-first architecture enables organizations to embed identity management directly into their existing workflows, reducing the operational burden associated with traditional identity providers. This capability is especially valuable for companies that wish to eliminate the complexities and costs associated with maintaining homegrown authentication systems. Key features of FusionAuth include its flexible deployment options, which empower organizations to choose how and where they host their identity management solution. This flexibility is complemented by an API-driven architecture, where every feature is accessible through APIs, allowing for seamless integration and management of identity as part of the overall infrastructure. This approach not only enhances developer velocity but also ensures that organizations can adapt their identity solutions to meet evolving business needs without being locked into a single vendor's cloud. Additionally, FusionAuth offers predictable pricing models that help organizations avoid unexpected costs commonly associated with monthly active user (MAU) surges. This transparency in pricing is a significant advantage for businesses looking to scale without incurring excessive expenses. The platform has demonstrated its effectiveness across various industries, with notable success stories highlighting its ability to handle massive traffic surges, reduce operational bottlenecks, and lower engineering burdens. For instance, Bilt leveraged FusionAuth to manage high traffic volumes while ensuring compliance with data residency requirements. Similarly, Vatix transitioned from a cumbersome homegrown system to FusionAuth, enabling their Customer Success team to onboard clients quickly and efficiently. UrbanSitter's implementation of FusionAuth significantly reduced their authentication development time, allowing them to focus on core product innovation. These examples illustrate how FusionAuth not only enhances security and compliance but also drives operational efficiency and cost savings for organizations across diverse sectors.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bdisplayable_resource_id%5D=1251&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1251&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=68712&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam&secure%5Btoken%5D=e9304770d62a637010dd303bcf4337a19a0edd9179ad48514519f58d4dce9ba5&secure%5Burl%5D=https%3A%2F%2Ffusionauth.link%2F4a1rPlR&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  Salesforce Platform is the leading low-code development platform that empowers your team to build and extend your Customer 360 with AI, automation, and data. With the Salesforce Platform, you can execute on your Customer 360 vision, securely, and keep your customer at the center of everything you do. Access a harmonized, unified view of your customers, automate manual, inefficient processes to drive productivity, and empower your employees to deliver a seamless, connected customer experience. Accelerate your Salesforce development, increase developer efficiency, and save on IT costs with the Salesforce platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3,768

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.1/10 (Category avg: 8.6/10)
- **Social login:** 8.6/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Salesforce Developer, Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 45% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (1639 reviews)
- Features (799 reviews)
- Customization (674 reviews)
- Customizability (670 reviews)
- Customization Options (630 reviews)

**Cons:**

- Learning Curve (574 reviews)
- Complexity (539 reviews)
- Expensive (485 reviews)
- Difficult Learning (413 reviews)
- Missing Features (412 reviews)

### 2. [Okta](https://www.g2.com/products/okta/reviews)
  Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,190

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.2/10 (Category avg: 8.6/10)
- **Social login:** 9.1/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** https://okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta (42,719 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/926041/ (7,230 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 51% Mid-Market, 39% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (207 reviews)
- Security (158 reviews)
- Authentication Security (153 reviews)
- Single Sign-On (143 reviews)
- Easy Access (140 reviews)

**Cons:**

- Authentication Issues (77 reviews)
- Login Issues (64 reviews)
- Expensive (46 reviews)
- Complex Setup (44 reviews)
- Frequent Authentication (39 reviews)

### 3. [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews)
  A centralized solution for managing customer and workforce identity and access including capabilities such as single-sign-on, multifactor authentication, adaptive AI-based access, passwordless access, and lifecycle and consent management. IBM Verify is a single-stack cloud-based, on premises, or hybrid-cloud solution for all identity and access needs listed above. Other advantages it presents are a way to integrate with legacy access and CRM applications, reverse proxies to help increase performance, reliability, and security, and a way to migrate from on-premises to cloud, not only from an application standpoint, but also in unifying directories. IBM Verify is available on AWS Marketplace. If data residency is a top concern, when combined with AWS, the vendor states that IBM Verify has the broadest tenancy, and can be delivered using a rapid deployment model that has already been put to the test in several critical situations. IBM further states they continue to invest in achieving and maintaining all the pertinent certifications such as SOC 2, ISO 27001, and PCI DSS, plus full FedRAMP authorization. IBM Verify is not just a solution IBM provides to clients for identity and access, but it is used it to establish a zero-trust posture for over 25 million of the company's own internal and external end-users, supporting 5,000 applications, more than 600 federated client companies and their workforces, and over 150,000 authorization groups, plus Mac, iOS, Android, Windows, Linux, and Z (mainframe) operating systems, which they state includes one of the world’s largest Apple deployments, and one of the largest Linux deployments.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 171

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 7.8/10 (Category avg: 8.6/10)
- **Social login:** 8.3/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Company Website:** https://www.ibm.com/us-en
- **Year Founded:** 1911
- **HQ Location:** Armonk, NY
- **Twitter:** @IBM (709,023 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1009/ (324,553 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 53% Enterprise, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Security (61 reviews)
- Ease of Use (48 reviews)
- Authentication (38 reviews)
- Features (29 reviews)
- MFA Authentication (29 reviews)

**Cons:**

- Complex Setup (38 reviews)
- Complexity (35 reviews)
- Difficult Learning (33 reviews)
- Difficult Setup (31 reviews)
- Complex Administration (30 reviews)

### 4. [Auth0](https://www.g2.com/products/auth0/reviews)
  Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while also enabling SSO.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 249

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.7/10 (Category avg: 8.6/10)
- **Social login:** 9.0/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** https://okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta (42,719 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/926041/ (7,230 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Software Developer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (54 reviews)
- Security (47 reviews)
- Authentication (39 reviews)
- Integrations (34 reviews)
- Easy Integrations (33 reviews)

**Cons:**

- Expensive (27 reviews)
- Cost (20 reviews)
- Expensive Pricing (17 reviews)
- Difficult Learning (15 reviews)
- Complexity (12 reviews)

### 5. [Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews)
  Secure and manage customer and partner identities beyond your organization.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 25

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.2/10 (Category avg: 8.6/10)
- **Social login:** 8.5/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,105,844 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Reviewer Demographics:**
  - **Company Size:** 41% Small-Business, 37% Mid-Market


### 6. [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews)
  Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.0/10 (Category avg: 8.6/10)
- **Social login:** 8.1/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud (2,223,984 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (156,424 employees on LinkedIn®)
- **Ownership:** NASDAQ: AMZN

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Small-Business, 26% Enterprise


#### Pros & Cons

**Pros:**

- API Integration (1 reviews)
- Authentication (1 reviews)
- Automation (1 reviews)
- Customizability (1 reviews)
- Customization (1 reviews)

**Cons:**

- Complex Setup (1 reviews)
- Error Handling (1 reviews)
- Expertise Requirement (1 reviews)
- Missing Features (1 reviews)
- Outdated Documentation (1 reviews)

### 7. [Descope](https://www.g2.com/products/descope/reviews)
  Descope is a drag & drop customer authentication and identity management platform. Our no / low code CIAM solution helps organizations easily create and customize their entire user journey using visual workflows – from authentication and authorization to MFA and federated SSO. Hundreds of customers including GoFundMe, Navan, You.com, and Branch use Descope to reduce user friction, prevent account takeover, and get a unified view of their customer journey. Descope was named a Momentum Leader in the G2 Fall Reports for the CIAM and Passwordless categories. Descope also provides a connector ecosystem with dozens of third-party services for use cases such as identity verification, fraud prevention, risk-based authentication, and identity orchestration. Descope is built on a scalable multi-tenant architecture with high availability that can support advanced enterprise requirements. Founded in 2022, Descope is backed by Lightspeed and Notable Capital (previously GGV Capital) and is a member of the FIDO Alliance.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 85

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.9/10 (Category avg: 8.6/10)
- **Social login:** 9.5/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Descope](https://www.g2.com/sellers/descope)
- **Company Website:** https://www.descope.com/
- **Year Founded:** 2022
- **HQ Location:** Los Altos, California
- **Twitter:** @descopeinc (611 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/descope/ (100 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CTO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 84% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Customer Support (17 reviews)
- Authentication (15 reviews)
- Implementation Ease (14 reviews)
- Easy Setup (13 reviews)

**Cons:**

- Complex Setup (6 reviews)
- Difficult Learning (5 reviews)
- Outdated Documentation (4 reviews)
- Complexity (3 reviews)
- Difficult Learning Process (3 reviews)

### 8. [SAP Customer Identity and Access Management](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews)
  SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.8/10 (Category avg: 8.6/10)
- **Social login:** 8.5/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,227 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)
- **Ownership:** NYSE:SAP

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 47% Enterprise, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)
- Learning (2 reviews)
- Analytics (1 reviews)

**Cons:**

- Complexity (2 reviews)
- Complexity Issues (1 reviews)
- Complex Setup (1 reviews)
- Expensive (1 reviews)
- Integration Issues (1 reviews)

### 9. [FusionAuth](https://www.g2.com/products/fusionauth/reviews)
  FusionAuth is a customer identity and access management (CIAM) platform specifically engineered to address the challenges of security, scalability, and developer efficiency. This solution is designed for organizations seeking to enhance their identity management processes while ensuring compliance with stringent regulatory standards such as GDPR and SOC2. By offering a flexible deployment model, FusionAuth allows users to maintain control over their data residency, whether in the cloud, on-premises, or in hybrid environments. Targeted towards developers and organizations that require robust identity solutions, FusionAuth is particularly beneficial for businesses experiencing rapid growth or those that need to streamline their authentication processes. Its API-first architecture enables organizations to embed identity management directly into their existing workflows, reducing the operational burden associated with traditional identity providers. This capability is especially valuable for companies that wish to eliminate the complexities and costs associated with maintaining homegrown authentication systems. Key features of FusionAuth include its flexible deployment options, which empower organizations to choose how and where they host their identity management solution. This flexibility is complemented by an API-driven architecture, where every feature is accessible through APIs, allowing for seamless integration and management of identity as part of the overall infrastructure. This approach not only enhances developer velocity but also ensures that organizations can adapt their identity solutions to meet evolving business needs without being locked into a single vendor's cloud. Additionally, FusionAuth offers predictable pricing models that help organizations avoid unexpected costs commonly associated with monthly active user (MAU) surges. This transparency in pricing is a significant advantage for businesses looking to scale without incurring excessive expenses. The platform has demonstrated its effectiveness across various industries, with notable success stories highlighting its ability to handle massive traffic surges, reduce operational bottlenecks, and lower engineering burdens. For instance, Bilt leveraged FusionAuth to manage high traffic volumes while ensuring compliance with data residency requirements. Similarly, Vatix transitioned from a cumbersome homegrown system to FusionAuth, enabling their Customer Success team to onboard clients quickly and efficiently. UrbanSitter's implementation of FusionAuth significantly reduced their authentication development time, allowing them to focus on core product innovation. These examples illustrate how FusionAuth not only enhances security and compliance but also drives operational efficiency and cost savings for organizations across diverse sectors.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 136

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 7.9/10 (Category avg: 8.6/10)
- **Social login:** 8.1/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [FusionAuth](https://www.g2.com/sellers/fusionauth)
- **Company Website:** https://fusionauth.io
- **Year Founded:** 2009
- **HQ Location:** Broomfield, US
- **Twitter:** @FusionAuth (1,997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11861048/ (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, CTO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Small-Business, 45% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (49 reviews)
- Integrations (40 reviews)
- Easy Integrations (37 reviews)
- Features (37 reviews)
- Customer Support (35 reviews)

**Cons:**

- Complexity (28 reviews)
- Difficult Learning (19 reviews)
- Complex Setup (18 reviews)
- Learning Curve (14 reviews)
- Limited Customization (14 reviews)

### 10. [Ping Identity](https://www.g2.com/products/ping-identity/reviews)
  Ping Identity is a type of identity management solution designed to help organizations implement Zero Trust security frameworks while enhancing user experiences across various platforms. With a focus on intelligent identity solutions, Ping Identity empowers enterprises to securely manage access to cloud, mobile, Software as a Service (SaaS), and on-premises applications, facilitating a seamless integration of identity management into their digital business strategies. The target audience for Ping Identity primarily includes large enterprises and organizations that require robust security measures and streamlined access management for their workforce, customers, and partners. This solution is particularly beneficial for businesses operating in hybrid environments, where applications and data are spread across multiple platforms and locations. By adopting Ping Identity, organizations can ensure that their security protocols are not only effective but also user-friendly, thereby improving overall productivity and satisfaction. Key features of the PingOne Cloud Platform include single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication, which collectively enhance security while simplifying the user experience. The platform's SSO capability allows users to access multiple applications with a single set of credentials, reducing password fatigue and improving user compliance. MFA adds an extra layer of security by requiring additional verification steps, which is crucial in today’s threat landscape. Adaptive authentication further strengthens security by assessing user behavior and context, enabling organizations to respond dynamically to potential risks. Ping Identity stands out in the identity management category through its commitment to open standards and strategic partnerships with industry leaders such as Microsoft and Amazon. This approach not only enhances interoperability with existing systems but also ensures that organizations can leverage the latest technologies and innovations in identity management. By providing flexible solutions tailored to meet the unique needs of each enterprise, Ping Identity accelerates digital transformation initiatives, enhances customer engagement, and fortifies security measures, making it a valuable asset for any organization looking to navigate the complexities of modern identity management.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 106

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.9/10 (Category avg: 8.6/10)
- **Social login:** 8.3/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity)
- **Company Website:** https://www.PingIdentity.com
- **Year Founded:** 2002
- **HQ Location:** Denver, CO
- **Twitter:** @pingidentity (42,126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/21870/ (2,319 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 68% Enterprise, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Management (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Identity Management (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Authentication Issues (1 reviews)
- Complex Administration (1 reviews)
- Complex Setup (1 reviews)
- Confusing Interface (1 reviews)
- Confusing Options (1 reviews)

### 11. [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews)
  CyberArk Identity Overview CyberArk Identity is a SaaS-delivered suite of solutions designed to simplify identity and access management in enterprises. CyberArk Identity unifies Workforce Access and Identity Management solutions in a single offering. Workforce Access capabilities include single sign-on, multi-factor authentication, session security, and credential management. Identity Management capabilities include lifecycle management, identity orchestration, and identity governance. With CyberArk Identity, organizations can secure workforce access to applications, endpoints, and infrastructure and protect themselves from the leading cause of data breaches – compromised credentials. CyberArk Identity is part of the CyberArk Identity Security Platform. Built for the dynamic enterprise, CyberArk Identity Security Platform secures access for any identity to any resource or environment from anywhere using any device. The CyberArk Identity Security Platform enables operational efficiencies with a single admin portal, streamlines meeting compliance requirements with unified audit capabilities, and delivers Identity Security Intelligence for continuous identity threat detection and protection. Workforce Access solutions: • CyberArk Single Sign-On (SSO) is an easy-to-manage solution for one-click access to your cloud, mobile, and legacy apps. CyberArk SSO enables a secure and frictionless sign-in experience for both internal and external users that adjusts based on risk. • CyberArk App Gateway is an add-on to our Single Sign-On solution that enables VPN-less access to legacy applications. It allows companies to set up per-application, per-user access to individual legacy applications hosted on-premises. • CyberArk Adaptive Multi-Factor Authentication (MFA) helps strengthen security and prevent attacks involving compromised credentials by requiring users to present multiple forms of evidence to gain access to your applications. Unlike traditional MFA solutions, CyberArk Adaptive MFA uses AI-powered behavioral analytics and contextual information to determine which authentication factors to apply to a particular user in a specific situation. • CyberArk Secure Web Sessions is a cloud-based service that enables organizations to monitor, record, and audit end-user activity within high-risk and high-value web applications. Security and compliance specialists can use Secure Web Sessions to search recorded sessions using free text input and quickly filter events by users, dates, and actions. • CyberArk Workforce Password Management is an enterprise-focused password manager providing a user-friendly solution to store business application credentials in a centralized vault and securely share them with other users in the organization. Identity Management Services: • CyberArk Identity Lifecycle Management provides an easy way to route application access requests, create application accounts, manage entitlements for those accounts, and revoke access when necessary. • CyberArk Identity Flows is an identity orchestration solution that improves security, efficiency, and productivity by automating identity data and events. With Identity Flows, organizations can orchestrate complex identity management processes and synchronize identity data across diverse applications, directory stores, and repositories. • CyberArk Identity Compliance solution continuously discovers access, streamlines access certifications, and provides comprehensive identity analytics. Identity Compliance automates manually intensive, error-prone administrative processes, ensuring all workforce and privileged access rights are properly assigned and continually certified across enterprises.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 126

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [CyberArk](https://www.g2.com/sellers/cyberark)
- **Year Founded:** 1999
- **HQ Location:** Newton, MA
- **Twitter:** @CyberArk (17,740 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/26630/ (5,022 employees on LinkedIn®)
- **Ownership:** NASDAQ:CYBR

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Financial Services
  - **Company Size:** 48% Enterprise, 48% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (14 reviews)
- Access Management (6 reviews)
- Intuitive (6 reviews)
- Customer Support (5 reviews)
- Access Control (4 reviews)

**Cons:**

- Missing Features (4 reviews)
- Integration Issues (2 reviews)
- Lack of Automation (2 reviews)
- Lack of Features (2 reviews)
- Browser Extension Issues (1 reviews)

### 12. [Supabase](https://www.g2.com/products/supabase-supabase/reviews)
  Supabase is an open-source backend-as-a-service (BaaS) platform that enables developers to build and scale applications efficiently without managing server infrastructure. Launched in 2020 as an alternative to Firebase, Supabase offers a suite of tools including a PostgreSQL database, authentication, real-time subscriptions, and storage capabilities. By leveraging the robustness of PostgreSQL, Supabase provides a scalable and secure foundation for modern web and mobile applications. Key Features and Functionality: - PostgreSQL Database: Each Supabase project includes a dedicated PostgreSQL database, offering full SQL support and advanced features such as JSON handling, full-text search, and vector support. - Instant APIs: Supabase automatically generates RESTful and GraphQL APIs based on your database schema, eliminating the need for manual coding and accelerating development. - Authentication and Authorization: The platform provides built-in user authentication with support for various sign-in methods, including email/password, magic links, and social logins. It also integrates seamlessly with PostgreSQL's Row Level Security for fine-grained access control. - Real-time Capabilities: Supabase enables real-time data synchronization via WebSockets, allowing applications to respond instantly to database changes. - Edge Functions: Developers can deploy serverless functions close to users for low-latency execution, facilitating scalable and efficient backend logic. - File Storage: Supabase offers scalable storage solutions for managing and serving files, complete with configurable access policies to ensure data security. Primary Value and User Solutions: Supabase addresses the challenges developers face in building and scaling applications by providing a comprehensive, open-source backend platform. It eliminates the complexities of managing server infrastructure, allowing developers to focus on creating feature-rich applications. With its real-time capabilities, robust authentication, and seamless integration with PostgreSQL, Supabase empowers developers to build secure, scalable, and responsive applications efficiently.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.3/10 (Category avg: 8.6/10)
- **Social login:** 7.5/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 7.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Supabase](https://www.g2.com/sellers/supabase)
- **Year Founded:** 2020
- **HQ Location:** Global, US
- **LinkedIn® Page:** https://www.linkedin.com/company/supabase/ (270 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 79% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Features (7 reviews)
- Easy Integrations (5 reviews)
- Setup Ease (5 reviews)
- User-Friendly (5 reviews)

**Cons:**

- Beginner Unfriendliness (2 reviews)
- Expensive (2 reviews)
- High Complexity (2 reviews)
- Insufficient Guidance (2 reviews)
- Learning Difficulty (2 reviews)

### 13. [Google Cloud Identity Platform](https://www.g2.com/products/google-cloud-identity-platform/reviews)
  Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.7/10 (Category avg: 8.6/10)
- **Social login:** 8.7/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Company Size:** 41% Enterprise, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Cloud Services (1 reviews)
- Features (1 reviews)
- Solution Efficiency (1 reviews)


### 14. [Frontegg](https://www.g2.com/products/frontegg/reviews)
  Frontegg is the only solution that provides robust and scalable user management infrastructure for B2B SaaS, handling the full user journey, from signup to subscription. The platform is multi-tenant at its core, which enables organization-level granularity for any setting or configuration. For a comprehensive user experience, Frontegg offers a self-serve Admin Portal, which provides the user with full visibility and control over their personal and organizational settings. Our platform enables app builders by supporting their efforts all the way from fundamental authentication flows to the most advanced capabilities such as complex organizational structures (multi-tenancy), fine-grained authorization, API-token management, self-service admin portal for end-users, subscription enforcement, single-sign-on (SSO), and much more. Frontegg’s interfaces are embedded as a UI layer within your app and become a customer-facing management interface for your end-users, both on the personal and workspace levels. Frontegg also powers-up your backend through rich SDKs supported in various languages and frameworks.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 359

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.6/10 (Category avg: 8.6/10)
- **Social login:** 9.6/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Frontegg LTD](https://www.g2.com/sellers/frontegg-ltd)
- **Company Website:** https://www.frontegg.com
- **Year Founded:** 2019
- **HQ Location:** Mountain View, California, United States
- **Twitter:** @FronteggForSaaS (455 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/29365766/ (72 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, CTO
  - **Top Industries:** Computer Software, Computer & Network Security
  - **Company Size:** 54% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (21 reviews)
- Customer Support (18 reviews)
- Integrations (17 reviews)
- Features (16 reviews)
- Easy Integrations (15 reviews)

**Cons:**

- Poor Documentation (10 reviews)
- Outdated Documentation (8 reviews)
- Lack of Information (7 reviews)
- Integration Issues (6 reviews)
- Limited Customization (6 reviews)

### 15. [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews)
  What is WSO2 Identity Platform? WSO2 Identity Platform is a unified, API-first suite designed to orchestrate identity for humans, applications, and autonomous AI agents. It provides a modular fabric for modern identity, allowing organizations to deploy the full platform or select specific capabilities to enhance their existing IAM stack. Managed identities within the suite now exceed one billion for more than 250 customers across global industries including financial services, healthcare, and government. Comprehensive capabilities WSO2 Identity Platform serves as a strategic foundation for modern identity by offering: - Developer-first design with extreme extensibility: Use an API-first approach to customize every stage of the user journey. Avoid proprietary black boxes with a platform built for deep technical integration. - Open source freedom without hidden vendor lock-in: Retain full control of your identity data and logic. Benefit from a transparent, community-vetted codebase that ensures long-term agility and security. - Deploy anywhere across hybrid and cloud environments: Run WSO2 Access Manager on-premises, in private clouds, or as a containerized solution. Maintain consistency across your infrastructure with ease. - Scale to millions of users with proven reliability: Effortlessly manage complex B2B and B2C requirements. From progressive profiling to delegated administration, handle massive growth without performance loss. - Future-proof security for humans and AI agents: Secure the next generation of digital interactions. Use AI-powered flows and branding to protect both human users and autonomous AI agents seamlessly. - Meet global standards with built-in compliance: Simplify adherence to GDPR, FAPI, and OIDC. WSO2 Access Manager provides the granular consent and security protocols required for highly regulated industries. Value proposition: How do you position yourself against your competitors? - WSO2 Identity Platform is designed for deep technical integration and absolute deployment freedom. - Total deployment freedom: Maintain control with options for self-managed software for privacy or managed SaaS for speed. - Agentic enterprise strategy: WSO2 is a pioneer in treating AI agents as first-class citizens, providing the identity layer required to secure and govern autonomous AI interactions. - Extreme extensibility: Service extensions and an API-first approach allow developers to modify flow behaviors to meet unique requirements without being locked into a "proprietary black box". - Lower TCO & high ROI: Proven to provide a 332% ROI over three years, with pricing that allows for scaling to over 100 million users without exponential cost increases. - Open source transparency: A community-vetted codebase ensures long-term agility, security, and the elimination of hidden vendor lock-in.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 103

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.6/10 (Category avg: 8.6/10)
- **Social login:** 8.4/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [WSO2](https://www.g2.com/sellers/wso2)
- **Company Website:** https://wso2.com
- **Year Founded:** 2005
- **HQ Location:** Mountain View, CA
- **Twitter:** @wso2 (12,723 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/66028/ (1,218 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 45% Mid-Market, 39% Enterprise


#### Pros & Cons

**Pros:**

- Authentication (31 reviews)
- Security (26 reviews)
- Ease of Use (24 reviews)
- Identity Management (24 reviews)
- Single Sign-On (22 reviews)

**Cons:**

- Difficult Learning (14 reviews)
- Complexity (11 reviews)
- Complex Setup (11 reviews)
- Learning Curve (10 reviews)
- Poor Documentation (10 reviews)

### 16. [Memberstack](https://www.g2.com/products/memberstack/reviews)
  Used by Amazon, Slack, Webflow, high school seniors, small businesses, and 3,000+ others. Gated content & memberships for Webflow & Wordpress. Launch in minutes with a free template or push the limits with our developer-friendly APIs total design control inside Webflow or Wordpress.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 120

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.6/10 (Category avg: 8.6/10)
- **Social login:** 8.8/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Memberstack Inc](https://www.g2.com/sellers/memberstack-inc)
- **Year Founded:** 2018
- **HQ Location:** Remote - US and Canada 🌍, US
- **Twitter:** @MemberstackApp (57 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/34223130/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 93% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (5 reviews)
- Ease of Use (5 reviews)
- Easy Setup (3 reviews)
- Customizability (2 reviews)
- Implementation Ease (2 reviews)

**Cons:**

- Bugs (1 reviews)
- Complex Usability (1 reviews)
- Missing Features (1 reviews)

### 17. [Kinde](https://www.g2.com/products/kinde/reviews)
  Developer tools and infrastructure to help every size of business succeed. The only fully integrated developer platform with to help you build, secure, and monetize production-scale products. Authentication - Billing - Full Customization and Branding - Access Control - Multi-tenancy - Feature Flags Authentication Authentication happens at some of the most important, and highly impactful, places in your customers' journey. Our powerful builder allows you to make sure that your pages are on brand and as beautiful as the rest of your website and product experience. Level up your security with multi-factor authentication (MFA). Give your users access to advanced authentication options, protecting them from reused or breached passwords. Take control of user authorization and access with enterprise SSO and custom SAML so that you can support your biggest customers as quickly as possible. See more on our docs https://docs.kinde.com/authenticate/about-auth/about-authentication/ Billing Billing without the building it yourself. Start monetizing your ideas with game changing billing tools. Kinde billing gives you the ability to create plans that users can subscribe to, so you can get paid for your services and collect revenue. Whether you’re building for individuals, teams, or entire enterprises, Kinde adapts to your business model. Support B2C, B2B, and B2B2C out of the box – with powerful organization management, advanced org structures, and flexible billing logic that scales with your customers. See more at https://www.youtube.com/playlist?list=PLwLelKIQLwdx0B-3lV5XP-lUF\_mt8GNPA and our docs at https://docs.kinde.com/billing/about-billing/about-billing/ Customization to the max Handle strict enterprise branding requirements and implement a fully customisable UI by bringing your own HTML and CSS for the auth pages. Custom domains keep your browsing experience on point and can be applied individually to organizations. Send your notification and invitation emails with your branded sender and your own mailing service. Use Kinde Workflows to provide custom logic to the authentication flows, such as integrating a security intelligence provider to sign in or syncing information to a CRM during sign up. See more at https://www.youtube.com/playlist?list=PLwLelKIQLwdw0sGK3215MBl8f9l2-blQC and our docs on https://docs.kinde.com/design/customize-with-code/customize-with-css-html/ Access Control and Multi-tenancy Complex businesses need software that reflects their structure and restricts data access to only the people who should see it. That’s why we’ve included outrageously powerful controls to help you manage your businesses, teams, and users in the most frictionless way possible. Controlling who can access which individual pieces of data and interface is critical to protecting your business and your customers. Hierarchical role-based access control is the best way to manage this. Allowing strict control and flexible assignment – aligning everything from your business view of the world right down to the code you ship to customers. Feature flags Deliver new experiences and increase the speed that your team deploys, learns and releases with feature-based continuous deployment. Shipping to production introduces a degree of risk. Continuous deployment helps to reduce risk and accelerate learning by empowering the team to deploy when ready and separating releasing from shipping. Feature flags are the heart of what makes this work.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 42

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.2/10 (Category avg: 8.6/10)
- **Social login:** 9.4/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Kinde](https://www.g2.com/sellers/kinde)
- **Year Founded:** 2021
- **HQ Location:** Sydney, AU
- **Twitter:** @HeyKinde (7,554 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/heykinde/ (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 95% Small-Business, 2% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Authentication (3 reviews)
- Documentation (3 reviews)
- Easy Integrations (3 reviews)

**Cons:**

- Missing Features (3 reviews)
- Insufficient Information (2 reviews)
- Poor Documentation (2 reviews)
- API Limitations (1 reviews)
- Authentication Issues (1 reviews)

### 18. [OneLogin](https://www.g2.com/products/onelogin/reviews)
  OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement and instantly disables app access for employees who leave or change roles in real-time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end-users with easy access to all their applications on every device. Extend your on-premises security model to the cloud in minutes. Eliminate the pain and expense of extensive identity policy management. OneLogin reduces identity infrastructure costs and complex integration projects for each new app and efficiently extends identity policies to the cloud. OneLogin eliminates the need for lengthy integration and provisioning projects, manual de-provisioning, protracted on- and off-boarding processes, username and password resets, and Shadow IT.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 272

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Customer data linking:** 8.9/10 (Category avg: 8.6/10)
- **Social login:** 8.9/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [One Identity](https://www.g2.com/sellers/one-identity)
- **HQ Location:** Aliso Viejo, CA
- **Twitter:** @OneIdentity (7,866 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/one-identity (667 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Computer Software, Education Management
  - **Company Size:** 49% Mid-Market, 40% Enterprise


#### Pros & Cons

**Pros:**

- Single Sign-On (8 reviews)
- SSO (Single Sign-On) (8 reviews)
- Ease of Use (7 reviews)
- SSO (6 reviews)
- Security (5 reviews)

**Cons:**

- Service Interruptions (5 reviews)
- Connection Issues (4 reviews)
- Bugs (3 reviews)
- Error Handling (3 reviews)
- Limited Features (3 reviews)

### 19. [PortalGuard](https://www.g2.com/products/portalguard/reviews)
  PortalGuard is a single, unified Identity and Access Management (IAM) platform designed to help organizations streamline their security processes while enhancing user experience. This comprehensive solution addresses various business initiatives, including multi-factor authentication, single sign-on, and self-service password reset. By integrating these functionalities, PortalGuard enables organizations to manage user identities and access rights efficiently, ensuring that sensitive information remains secure while providing seamless access to authorized users. Targeted at businesses of all sizes, PortalGuard is particularly beneficial for organizations that prioritize security and user convenience. Its user-friendly interface and robust features make it suitable for industries such as healthcare, finance, education, and government, where data protection and regulatory compliance are critical. The platform caters to a diverse audience, from IT administrators managing user access to end-users seeking a hassle-free login experience. By addressing the specific needs of these groups, PortalGuard fosters a secure environment that enhances productivity and reduces the risk of unauthorized access. One of the standout features of PortalGuard is its support for biometric authentication. By allowing users to log in using unique biological traits such as fingerprints, palm prints, or facial recognition, the platform not only enhances security but also simplifies the authentication process. This approach eliminates the need for complex passwords, thereby reducing the likelihood of password-related security breaches, including phishing attacks. In addition to biometric capabilities, PortalGuard offers multi-factor authentication (MFA) to further strengthen security. By requiring multiple forms of verification—such as a password combined with a biometric scan or a one-time code sent to a mobile device—organizations can significantly mitigate the risk of unauthorized access. The single sign-on feature allows users to access multiple applications with a single set of credentials, streamlining the login process and improving overall user satisfaction. Furthermore, the self-service password reset functionality empowers users to manage their passwords independently, reducing the burden on IT support teams and minimizing downtime. PortalGuard also supports a variety of integrations, including Microsoft Entra ID, PING, and ForgeRock, along with popular authenticators. This flexibility allows organizations to augment their existing security measures, such as those provided by DUO for MFA, by using PortalGuard as their Identity Provider (IdP). By adopting PortalGuard, organizations can achieve a higher level of protection for their sensitive data while simplifying access for their users, ultimately creating a more secure environment and a centralized hub for IAM needs.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 58

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.2/10 (Category avg: 8.6/10)
- **Social login:** 5.0/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [BIO-key](https://www.g2.com/sellers/bio-key)
- **Company Website:** https://www.bio-key.com/
- **Year Founded:** 1993
- **HQ Location:** Wall, NJ
- **Twitter:** @BIOkeyIntl (1,482 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bio-key-international/about (70 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Education Management
  - **Company Size:** 58% Mid-Market, 39% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Customer Support (14 reviews)
- Easy Setup (12 reviews)
- Security (12 reviews)
- Reliability (11 reviews)

**Cons:**

- Limited Customization (5 reviews)
- Complexity (4 reviews)
- Delay Issues (4 reviews)
- Limited Features (4 reviews)
- Complex Setup (3 reviews)

### 20. [Scalekit](https://www.g2.com/products/scalekit/reviews)
  Scalekit is the auth stack for B2B AI apps. Secure human users with SSO, SCIM, passkeys, magic links, social login, and OTP. Secure AI systems in both directions: MCP Auth controls who can access your MCP servers, and Agent Auth lets your agents connect to third-party tools through OAuth 2.1 with scoped, consented tokens, backed by 50+ prebuilt connectors and a built-in Token Vault. Everything runs on a multi-tenant foundation. Users, agents, and MCP servers share the same tenancy boundary, so access controls and identity configuration stay consistent across your entire product. Use Scalekit as your complete auth stack, or add it alongside Auth0, Firebase, or whatever you already have. No user migration required. Why Scalekit: 1. Purpose-built for B2B AI: Multi-tenancy with shared users across orgs, identity deduplication, domain-based routing, and per-organization SSO and SCIM configuration. Human users, MCP servers, and agents (on behalf of users or orgs) all operate within the same tenancy boundary, so access controls, token policies, and identity configuration stay consistent across every principal in your product. 2. Full-stack or modular: Use Scalekit end-to-end with users, sessions, roles, and hosted UI, or drop in just SSO, SCIM, MCP Auth, or Agent Auth alongside an existing system. No user migration required. 3. Customizable and extensible: Branded hosted widgets, custom domains, custom email templates, auth flow interceptors, webhooks, and flexible APIs. 4. Batteries-included developer tooling: Prebuilt SDKs, quickstarts, multi-environment support, auth logs, IdP simulators, and migration guides. Founded in 2024, Scalekit is backed by Matrix Partners and Together Fund.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Social login:** 9.6/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Scalekit](https://www.g2.com/sellers/scalekit)
- **Year Founded:** 2023
- **HQ Location:** Delaware, US
- **LinkedIn® Page:** https://www.linkedin.com/company/scalekit-inc (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 77% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (9 reviews)
- SSO (Single Sign-On) (8 reviews)
- Ease of Use (7 reviews)
- Authentication (6 reviews)
- SSO Features (6 reviews)

**Cons:**

- Customization Difficulties (2 reviews)
- Lack of Customization (2 reviews)
- Authentication Issues (1 reviews)
- Insufficient Training (1 reviews)
- Integration Difficulty (1 reviews)

### 21. [PropelAuth](https://www.g2.com/products/propelauth/reviews)
  PropelAuth is the only authentication solution designed to help your company grow. Teams of all sizes are using PropelAuth to close Enterprise contracts with companies like Adobe, PWC, and Hubspot - because when you integrate PropelAuth, you get the full suite of features you need to pass security reviews and support customers at scale.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 7.8/10 (Category avg: 8.6/10)
- **Social login:** 9.1/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [PropelAuth](https://www.g2.com/sellers/propelauth)
- **Year Founded:** 2021
- **HQ Location:** Redwood City, CA
- **Twitter:** @PropelAuth (413 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/propelauth/about/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 93% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (7 reviews)
- Reliability (4 reviews)
- SSO (Single Sign-On) (4 reviews)
- SSO Support (4 reviews)
- Easy Integrations (3 reviews)

**Cons:**

- Customization Difficulties (3 reviews)
- Limited Customization (3 reviews)
- Lack of Customization (2 reviews)
- Complex Setup (1 reviews)

### 22. [PingOne Advanced Identity Cloud](https://www.g2.com/products/pingone-advanced-identity-cloud/reviews)
  ForgeRock provides an identity platform to helps global brands, enterprises and government entities build secure, customer-facing relationships across any app, device or thing, user can use online identities to grow revenue, extend reach and launch new business models, and the company.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 25

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.4/10 (Category avg: 8.6/10)
- **Social login:** 9.7/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity)
- **Year Founded:** 2002
- **HQ Location:** Denver, CO
- **Twitter:** @pingidentity (42,126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/21870/ (2,319 employees on LinkedIn®)
- **Phone:** 1.303.468.2900

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer & Network Security
  - **Company Size:** 61% Enterprise, 23% Mid-Market


### 23. [Stytch](https://www.g2.com/products/stytch/reviews)
  Stytch is the most powerful identity platform built for developers. With advanced features like device fingerprinting and account takeover-resistant authentication, Stytch provides the infrastructure to make your company’s identity and access management secure, reliable, and scalable. Stytch offers CIAM solutions for B2C and B2B, including breach-resistant passwords, passwordless auth flows, MFA, SSO with SAML and OIDC, and fraud and risk protection.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 37

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Customer data linking:** 9.1/10 (Category avg: 8.6/10)
- **Social login:** 9.4/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 9.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Stytch](https://www.g2.com/sellers/stytch)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, CA
- **Twitter:** @stytchauth (3,182 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/stytch/about (39 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 81% Small-Business, 16% Mid-Market


### 24. [SecureAuth: Workforce IAM](https://www.g2.com/products/secureauth-workforce-iam/reviews)
  More security shouldn’t mean more obstacles. Since 2005, SecureAuth has helped leading companies simplify identity and access management for customers and employees—creating experiences that are as welcoming as they are secure. SecureAuth is redefining authentication for the modern enterprise. Today’s evolving threat landscape demands innovative, adaptive security solutions. As the first-to-market provider of continuous facial authentication, we go beyond the initial authentication to deliver ongoing security throughout the entire session. Our mature AI-driven risk engine delivers dynamic—and often invisible—authentication, making you more effective than ever at eliminating threats while ensuring frictionless, secure access for employees and customers. Welcome to Better Identity.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 28

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer data linking:** 10.0/10 (Category avg: 8.6/10)
- **Social login:** 10.0/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 10.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [SecureAuth](https://www.g2.com/sellers/secureauth)
- **Year Founded:** 2005
- **HQ Location:** Irvine, CA
- **Twitter:** @SecureAuth (8,581 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/863303/ (147 employees on LinkedIn®)
- **Phone:** 949-777-6959

**Reviewer Demographics:**
  - **Top Industries:** Hospital & Health Care
  - **Company Size:** 141% Mid-Market, 66% Small-Business


### 25. [Ory](https://www.g2.com/products/ory/reviews)
  Ory offers a suite of cloud-native, open-source identity and access management solutions, including: Ory Kratos for configurable user management with features like MFA and social login; Ory Hydra for OAuth 2.0 and OpenID Connect authorization; Ory Polis for organization management and enterprise SSO; Ory Keto for a granular authorization system based on Google Zanzibar; and Ory Oathkeeper, an identity and access proxy that enforces a Zero Trust security model. Deploy Your Way \* Ory Network - SaaS, instant on global identity system \* Ory Enterprise License - On-prem self-hosted option (same code as our SaaS offering) with enterprise support \* Open Source - Try Ory for your specific use cases (community supported)


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Customer data linking:** 6.7/10 (Category avg: 8.6/10)
- **Social login:** 5.0/10 (Category avg: 8.4/10)
- **Self-registration and self-service:** 8.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Ory](https://www.g2.com/sellers/ory)
- **Company Website:** https://www.ory.com/
- **Year Founded:** 2019
- **HQ Location:** Scottsdale, US
- **LinkedIn® Page:** https://www.linkedin.com/company/ory-corp (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 52% Small-Business, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Customizability (14 reviews)
- Solutions (11 reviews)
- Customer Support (10 reviews)
- Reliability (10 reviews)

**Cons:**

- Poor Documentation (10 reviews)
- Outdated Documentation (9 reviews)
- Lack of Information (8 reviews)
- Missing Features (6 reviews)
- Complex Usability (4 reviews)



## Parent Category

[Identity Management Software](https://www.g2.com/categories/identity-management)



## Related Categories

- [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)
- [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)
- [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa)



---

## Buyer Guide

### What You Should Know About Customer Identity and Access Management (CIAM) Software

### What is Customer Identity and Access Management (CIAM) Software?

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

- Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
- Manage customer identities at scale, into the tens of millions
- Allow user self-registration and management
- Authenticate user identities to reduce fraud
- Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws
- Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities 
- Provide security function like encryption to secure customer data at rest and in transit

### Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

**Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

**Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

**Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

**Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

### Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

### Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

**Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

**Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

**Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

**Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

**Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

**Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

**Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

**Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

**Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

**Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

### Trends Related to Customer Identity and Access Management (CIAM) Software

**Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication.

### Potential Issues with Customer Identity and Access Management (CIAM) Software

**Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

**Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

### Software and Services Related to Customer Identity and Access Management (CIAM) Software

[**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication.

[**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics.

[**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end.

[**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes.

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time.

[**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data.

[**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..