# Best Experience Management Software for Small Business - Page 2

## How Many Experience Management Software Products Does G2 Track?

**Total Products under this Category:** 129

### Category Stats (Jul 2026)

- **Average Rating:** 4.52/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Verint Voice of the Customer (+0.65%) - Among all products in this category, Verint Voice of the Customer recorded the largest rating increase compared to last month

_Last updated: July 28, 2026_

## How Does G2 Rank Experience Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 25,600+ Authentic Reviews
- 129+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Experience Management Software
 ![G2 Grid® for Experience Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/experience-management/grids.png?focus%5B%5D=19432&focus%5B%5D=15217&focus%5B%5D=4177&focus%5B%5D=62085&focus%5B%5D=84697&focus%5B%5D=482&focus%5B%5D=8307&focus%5B%5D=73862)

Highlighted products: Birdeye, QuestionPro, Reputation, Resonate CX, Experience.com, Qualtrics Market Research, Feefo, and ReputationStacker.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=questionpro&focus%5B%5D=reputation&focus%5B%5D=resonate-cx&focus%5B%5D=experience-com&focus%5B%5D=qualtrics-market-research&focus%5B%5D=feefo&focus%5B%5D=reputationstacker&segment=small-business)

**Sponsored**

### Alchemer Feedback Platform

Alchemer is a customer feedback management platform that helps organizations collect, analyze, and act on customer and employee insights at scale. Built for businesses of all sizes — from growing startups to global enterprises — Alchemer supports the full feedback lifecycle: from quick pulse surveys to sophisticated Voice of Customer (VoC) programs. What is Alchemer used for? Alchemer is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, product feedback initiatives, employee engagement assessments, and market research. Teams in marketing, product, customer success, and HR use Alchemer to capture feedback across email, SMS, in-app prompts, and web — meeting customers and employees where they already are to maximize response rates. Who is Alchemer for? Alchemer serves mid-market and enterprise organizations across industries including technology, healthcare, financial services, retail, and education. It is purpose-built for teams that need more than basic survey tools — organizations that want feedback to trigger real business action, not just sit in a spreadsheet. Key capabilities: - Omnichannel feedback collection via email, SMS, web, in-app, and API integrations - 400+ integrations with CRM, helpdesk, marketing automation, and data platforms — enabling feedback to flow automatically into the systems teams already use - Workflow automation that triggers actions, alerts, and follow-ups based on specific responses, eliminating manual routing and data silos - AI-powered analytics that surface trends, sentiment patterns, and actionable insights from large volumes of unstructured feedback - Role-based dashboards that deliver relevant data to product managers, CX leaders, marketers, and executives without noise - Enterprise-grade security and compliance, including SOC 2 Type II, GDPR, and HIPAA support How does Alchemer compare to other customer feedback platforms? Unlike simpler survey tools, Alchemer is designed for organizations that need to operationalize feedback — connecting survey responses directly to downstream workflows and business systems. Its combination of deep customization, enterprise integrations, and automation makes it a strong alternative to platforms like Qualtrics and Medallia for organizations that want powerful capabilities without the enterprise price tag or implementation complexity. Bottom line: Alchemer helps organizations listen better and act faster — turning feedback into a continuous, automated loop that improves customer experience, product quality, and employee engagement.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2378&secure%5Bchosen_at%5D=2026-07-30T05%3A18%3A45Z&secure%5Bdisplayable_resource_id%5D=2378&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2378&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=134137&secure%5Bresource_id%5D=2378&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fexperience-management%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=dc333a67078ee2e21c3bf708ab81d71f31c49f88e8b3c298dff3d84955b349c7&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-feedback-g2-ppc&secure%5Burl_type%5D=book_demo)

### [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

**Average Rating:** 4.3/5.0

**Total Reviews:** 725

#### How Do G2 Users Rate Qualtrics Customer Experience?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Customer Experience?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Business Data Analyst, Community Manager
- **Top Industries:** Information Technology and Services, Higher Education
- **Company Size:** 52% Large, 36% Medium

#### What Do G2 Reviewers Say About Qualtrics Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone.
- Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys.
- Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures.
- Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis.
- Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback.

##### Cons

- Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities.
- Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality.
- Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs.
- New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging.
- Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets.

#### What Are Recent G2 Reviews of Qualtrics Customer Experience?

**["Versatile Insights, Needs Better Reports"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)**

**Rating:** 4.5/5.0 stars

_— Sandra H._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)

**["Flexible Feedback Tool with Customization Challenges"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)**

**Rating:** 4.0/5.0 stars

_— David K._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)

#### What Are G2 Users Discussing About Qualtrics Customer Experience?

- [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for)
- [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment
- [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment
- [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote
- [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment

### [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)

Gainsight Customer Success brings together rich agentic insights, relationship-level intelligence, and a multi-dimensional health scoring to surface risk and expansion opportunities a full quarter earlier, then turns those insights into action through coordinated retention, expansion, and renewal motions across every customer segment, including the long-tail. Designed for enterprise complexity spanning multiple products, hierarchies, and stakeholders, Gainsight supports human-led, digital-led, and agent-led programs, enabling teams to scale outcomes across their entire book of business and deliver Retention-as-a-Service (RaaS). The result is measurable impact and scale, including 50% increased CSM capacity, 15% higher expansion, 95% forecast accuracy, and 20% reduced churn—all backed by a decade of CS expertise and the largest community of CS professionals.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,718

#### How Do G2 Users Rate Gainsight Customer Success?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 7.9/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.6/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Gainsight Customer Success?

- **Seller:** [Gainsight Inc.](https://www.g2.com/sellers/gainsight-inc)
- **Company Website:** www.gainsight.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @GainsightHQ  
13,119 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85a34abb9897c7140c711174cddac2af3363ec5532f5b0ba46c2fa230fde5273&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F841640%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,129 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Medium, 32% Large

#### What Do G2 Reviewers Say About Gainsight Customer Success?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Gainsight, praising its organization and comprehensive account tracking features.
- Users value the **centralized information** in Gainsight, which helps them efficiently track account interactions and generate insights.
- Users value the **visibility** Gainsight provides through a unified dashboard, enhancing organization and customer engagement effortlessly.
- Users value the **intuitive customer support** of Gainsight, enhancing productivity and proactive engagement for their teams.
- Users value the **intuitive interface** of Gainsight Customer Success for its ease of navigation and clear data visibility.

##### Cons

- Users find Gainsight Customer Success **not intuitive** , requiring formal training and having a clunky interface that complicates user experience.
- Users note the **lack of custom reporting features** limits detailed data analysis and overall functionality of Gainsight.
- Users highlight the **steep learning curve** for customizing dashboards, requiring significant technical skills for effective use.
- Users find it challenging due to **limited customization** options in Gainsight, leading to a less user-friendly experience.
- Users find Gainsight Customer Success to have a **complexity that can overwhelm** and slow down productivity at times.

#### What Are Recent G2 Reviews of Gainsight Customer Success?

**["Gainsight Unifies Customer Health Data with Powerful Staircase Insights"](https://www.g2.com/survey_responses/gainsight-customer-success-review-12879507)**

**Rating:** 5.0/5.0 stars

_— Scott M._

[Read full review](https://www.g2.com/survey_responses/gainsight-customer-success-review-12879507)

**["Always-Available Support That Finds a Solution"](https://www.g2.com/survey_responses/gainsight-customer-success-review-12972699)**

**Rating:** 4.5/5.0 stars

_— Octavio M._

[Read full review](https://www.g2.com/survey_responses/gainsight-customer-success-review-12972699)

#### What Are G2 Users Discussing About Gainsight Customer Success?

- [What is Gainsight used for?](https://www.g2.com/discussions/what-is-gainsight-used-for) - 2 comments
- [What is Gainsight PX?](https://www.g2.com/discussions/gainsight-what-is-gainsight-px) - 2 comments
- [Who are Gainsight competitors?](https://www.g2.com/discussions/who-are-gainsight-competitors)
- [What is Gainsight software?](https://www.g2.com/discussions/what-is-gainsight-software) - 2 comments

### [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

Medallia Experience Cloud, an award-winning SaaS platform, leads the market in helping organizations understand, manage and improve the experiences of their customers, employees, and citizens. Medallia is equipped with the most comprehensive capabilities for capturing feedback and experience signals wherever customers are interacting, including: email, social, digital web and in-app, conversational messaging and connected devices. And, when combined with operational and transactional data fed into Medallia, organizations can understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform, detecting patterns, uncovering issues and new business opportunities, and predicting behavior, all to focus attention for smarter business decisions. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone, from the frontline to the C-suite. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities. All of which help companies deliver clear and potent returns on investment. Learn what Medallia can do for your organization by requesting a demo at https://www.medallia.com/contact-us/

**Average Rating:** 4.5/5.0

**Total Reviews:** 207

#### How Do G2 Users Rate Medallia Customer Experience?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.2/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Medallia Customer Experience?

- **Seller:** [Medallia](https://www.g2.com/sellers/medallia)
- **Company Website:** www.medallia.com
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Medallia  
12,225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,938 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hospitality, Financial Services
- **Company Size:** 64% Large, 21% Medium

#### What Do G2 Reviewers Say About Medallia Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible feedback collection** of Medallia, which enhances customer insights and operational improvement opportunities.
- Users find Medallia Customer Experience to be incredibly **helpful** for gaining deep insights and improving customer engagement.
- Users appreciate the **ease of use** of Medallia Customer Experience, enjoying quick insights and seamless communication.
- Users appreciate the **exceptional customer support** from Medallia, enhancing their experience with timely and helpful guidance.
- Users value the **powerful insights generation** of Medallia, enhancing decision-making with deep understanding of customer feedback.

##### Cons

- Users find the **learning curve steep** and overwhelming, especially for new users trying to navigate the platform.
- Users face **limitations in features** and cumbersome workflows, resulting in delays and inefficiencies in addressing feedback.
- Users find the **steep learning curve** of Medallia Customer Experience intimidating, especially without prior analytics experience.
- Users highlight the **limitations in AI capabilities** of Medallia, resulting in delays and manual efforts in feedback management.
- Users often find **difficult reporting** in Medallia challenging, with a steep learning curve and confusing navigation during critical periods.

#### What Are Recent G2 Reviews of Medallia Customer Experience?

**["Powerful Customer Insights with Real-Time Actionability"](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963)**

**Rating:** 5.0/5.0 stars

_— Shivraj P._

[Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963)

**["A Powerful Platform to Centralize and Act on Customer Feedback"](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116)**

**Rating:** 5.0/5.0 stars

_— Santiago G._

[Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116)

#### What Are G2 Users Discussing About Medallia Customer Experience?

- [What is your primary use case for Medallia Customer Experience, and how has it improved your customer feedback?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-medallia-customer-experience-and-how-has-it-improved-your-customer-feedback)
- [What is Medallia Customer Experience used for?](https://www.g2.com/discussions/what-is-medallia-customer-experience-used-for)

### [Survicate](https://www.g2.com/products/survicate/reviews)

Survicate is a customer feedback platform built for product, research, marketing, and CX teams. Collect feedback across every channel, analyze it with AI and customizable dashboards, and act on it through 40+ native integrations, all in one place. Start with surveys. Deploy targeted CSAT, NPS, and custom surveys across your website, mobile app, email, Braze In-App messages, and Intercom chat. Advanced logic, behavioral targeting, and AI-generated follow-up questions help you ask the right people the right questions at the right moment. Then go further. Insights Hub automatically categorizes feedback, detects trends, and surfaces patterns across all your sources. Ask Research Assistant a question and get instant answers backed by actual customer quotes, no manual digging required. Finally, close the loop. Push feedback directly to the tools your teams already use: create Jira tickets from bug reports, sync responses to HubSpot or Salesforce, trigger automated workflows in Braze or Klaviyo, and keep everyone aligned with real-time Slack summaries. Feedback stops being a report, joins discussions where they happen, and starts driving decisions that matter. Why teams choose Survicate: - Multi-channel surveys with behavioral targeting and advanced logic - AI that categorizes feedback and detects trends automatically - Customizable dashboards for a real-time view of key metrics across teams - Research Assistant for instant, source-backed answers to research questions - 40+ native integrations with HubSpot, Salesforce, Braze, Zendesk, and more - Every AI insight backed by verifiable customer quotes With Survicate, customer feedback stops being noise and starts driving the decisions that matter.

**Average Rating:** 4.6/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Survicate?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.0/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Survicate?

- **Seller:** [Survicate](https://www.g2.com/sellers/survicate)
- **Company Website:** survicate.com
- **Year Founded:** 2013
- **HQ Location:** Warsaw, MA
- **Twitter:** @Survicate  
12,830 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb4a95892b2bd1fe9b956007c990f65f097381672dfc9b54032cb36e61ed260e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3210935%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Small, 42% Medium

#### What Do G2 Reviewers Say About Survicate?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Survicate to be **intuitive and easy to use** , enhancing their ability to gather valuable feedback efficiently.
- Users appreciate the **survey management capabilities** of Survicate, benefiting from robust feedback collection and insightful analysis.
- Users praise the **stellar customer support** of Survicate, noting its responsiveness and helpfulness during interactions.
- Users praise the **easy integrations** with tools like Marketo and Salesforce, streamlining their workflow effectively.
- Users appreciate the **multiple easy integrations** of Survicate, enhancing survey functionality across various platforms effortlessly.

##### Cons

- Users experience **audience targeting issues** with Survicate, limiting customization and complicating mobile survey management.
- Users experience **limitations in audience targeting and customization** , affecting effectiveness and usability of Survicate.
- Users find **limited customization** in Survicate frustrating, especially regarding widget designs and survey adaptability.
- Users note **survey limitations** , including insufficient customization options and lack of intuitive UX/UI for updating surveys.
- Users find **missing features** in Survicate, highlighting limitations in audience targeting, customization, and dashboard quality.

#### What Are Recent G2 Reviews of Survicate?

**["Research Assistant helps me find the answers that actually matter"](https://www.g2.com/survey_responses/survicate-review-13073674)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/survicate-review-13073674)

**["It Makes Wellness Feedback and Survey Management Simple and Organized"](https://www.g2.com/survey_responses/survicate-review-12858493)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/survicate-review-12858493)

#### What Are G2 Users Discussing About Survicate?

- [What is Survicate used for?](https://www.g2.com/discussions/what-is-survicate-used-for)

### [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)

Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.

**Average Rating:** 4.4/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Emplifi?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.1/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Emplifi?

- **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2)
- **HQ Location:** Columbus , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aeabe4c65ed8808ff7358d654976880c558fe4998ce1c7d040a500b8f3d31d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femplifi%2F&secure%5Burl_type%5D=linkedin_company_website)  
547 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 31% Large

#### What Do G2 Reviewers Say About Emplifi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management.
- Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms.
- Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement.
- Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance.
- Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics.

##### Cons

- Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics.
- Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability.
- Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights.
- Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab.
- Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights.

#### What Are Recent G2 Reviews of Emplifi?

**["Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless"](https://www.g2.com/survey_responses/emplifi-review-12624587)**

**Rating:** 4.5/5.0 stars

_— Mel H._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587)

**["Evolving, User-Friendly Suite with Responsive Implementation Support"](https://www.g2.com/survey_responses/emplifi-review-12580996)**

**Rating:** 4.5/5.0 stars

_— John M. C._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996)

#### What Are G2 Users Discussing About Emplifi?

- [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for)
- [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for)
- [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment
- [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free)
- [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software)

### [Custify](https://www.g2.com/products/custify/reviews)

Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 514

#### How Do G2 Users Rate Custify?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.4/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Custify?

- **Seller:** [Custify](https://www.g2.com/sellers/custify)
- **Year Founded:** 2017
- **HQ Location:** Bucharest, Romania
- **Twitter:** @CustifySRL  
628 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1937c2bde8668b0a178dd793de18fdae2d6f38e5f54c90c92ccebaa104d6654c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18314355%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Small, 33% Medium

#### What Do G2 Reviewers Say About Custify?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Custify, facilitating efficient tracking and analysis of customer health.
- Users commend the **responsive customer support** of Custify, consistently providing assistance and valuing user feedback effectively.
- Users appreciate the **intuitive interface** of Custify, making it easy for non-Customer Success professionals to use effectively.
- Users value the **robust automation** in Custify, which streamlines daily tasks and enhances customer success strategies.
- Users value the **variety of integration options** with Custify, enhancing adaptability and supporting their diverse needs.

##### Cons

- Users highlight the **missing features** in Custify, such as limited email tracking and insufficient documentation.
- Users note that the **email functionality lacks effectiveness** , especially in tracking and reporting features.
- Users find **limited customization options** frustrating, especially regarding the UI and account lists in Custify.
- Users find the **learning curve challenging** , with extensive setup and ongoing adaptation required for effective use.
- Users find Custify to be **not intuitive** , struggling with its outdated UI and complex settings management.

#### What Are Recent G2 Reviews of Custify?

**["Custify Unifies Our Data for Powerful Segmentation, Playbooks, and Health Scores"](https://www.g2.com/survey_responses/custify-review-13180444)**

**Rating:** 5.0/5.0 stars

_— Samuel D._

[Read full review](https://www.g2.com/survey_responses/custify-review-13180444)

**["Playbooks + AI Automation: A Game-Changer for Customer Success"](https://www.g2.com/survey_responses/custify-review-13168820)**

**Rating:** 5.0/5.0 stars

_— Patrick S._

[Read full review](https://www.g2.com/survey_responses/custify-review-13168820)

#### What Are G2 Users Discussing About Custify?

- [What is Custify used for?](https://www.g2.com/discussions/what-is-custify-used-for)

### [UserTesting](https://www.g2.com/products/usertesting/reviews)

UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.

**Average Rating:** 4.4/5.0

**Total Reviews:** 734

#### How Do G2 Users Rate UserTesting?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 6.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 6.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 6.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind UserTesting?

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting  
42,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,876 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Product Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 41% Large, 37% Medium

#### What Do G2 Reviewers Say About UserTesting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of UserTesting, enabling quick feedback and efficient testing processes.
- Users appreciate the **valuable insights** from UserTesting, aiding in effective understanding of consumer sentiment and feedback.
- Users appreciate the **time-saving feedback** from UserTesting, enabling swift decisions based on real user interactions.
- Users value the **helpful and responsive customer support** of UserTesting, enhancing their testing experience significantly.
- Users value the **insightful feedback features** of UserTesting, enhancing their understanding of consumer sentiment effectively.

##### Cons

- Users experience **testing difficulties** due to limited question logic, participant quality, and technical issues impacting effectiveness.
- Users note the **missing features** in UserTesting, particularly regarding text formatting and survey navigation, affecting usability.
- Users report **survey issues** including long response times, participant quality concerns, and challenges in sharing findings.
- Users criticize UserTesting for being **expensive** , especially given the inconsistent quality of participants and support issues.
- Users find that the **limited functionality** of UserTesting, including inconsistent features and analysis, hampers their overall experience.

#### What Are Recent G2 Reviews of UserTesting?

**["Quick Access to Real Users with an Intuitive Dashboard and Rich Video Insights"](https://www.g2.com/survey_responses/usertesting-review-12946786)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12946786)

**["UserTesting Makes Gathering Genuine Feedback Fast and Simple"](https://www.g2.com/survey_responses/usertesting-review-12927269)**

**Rating:** 4.5/5.0 stars

_— Sambit Kumar B._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12927269)

#### What Are G2 Users Discussing About UserTesting?

- [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) - 1 comment
- [What is UserZoom used for?](https://www.g2.com/discussions/what-is-userzoom-used-for)
- [What are the three types of user testing?](https://www.g2.com/discussions/what-are-the-three-types-of-user-testing)
- [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) - 2 comments
- [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) - 1 comment, 1 upvote

### [Alchemer Feedback Platform](https://www.g2.com/products/alchemer-feedback-platform/reviews)

Alchemer is a customer feedback management platform that helps organizations collect, analyze, and act on customer and employee insights at scale. Built for businesses of all sizes — from growing startups to global enterprises — Alchemer supports the full feedback lifecycle: from quick pulse surveys to sophisticated Voice of Customer (VoC) programs. What is Alchemer used for? Alchemer is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, product feedback initiatives, employee engagement assessments, and market research. Teams in marketing, product, customer success, and HR use Alchemer to capture feedback across email, SMS, in-app prompts, and web — meeting customers and employees where they already are to maximize response rates. Who is Alchemer for? Alchemer serves mid-market and enterprise organizations across industries including technology, healthcare, financial services, retail, and education. It is purpose-built for teams that need more than basic survey tools — organizations that want feedback to trigger real business action, not just sit in a spreadsheet. Key capabilities: - Omnichannel feedback collection via email, SMS, web, in-app, and API integrations - 400+ integrations with CRM, helpdesk, marketing automation, and data platforms — enabling feedback to flow automatically into the systems teams already use - Workflow automation that triggers actions, alerts, and follow-ups based on specific responses, eliminating manual routing and data silos - AI-powered analytics that surface trends, sentiment patterns, and actionable insights from large volumes of unstructured feedback - Role-based dashboards that deliver relevant data to product managers, CX leaders, marketers, and executives without noise - Enterprise-grade security and compliance, including SOC 2 Type II, GDPR, and HIPAA support How does Alchemer compare to other customer feedback platforms? Unlike simpler survey tools, Alchemer is designed for organizations that need to operationalize feedback — connecting survey responses directly to downstream workflows and business systems. Its combination of deep customization, enterprise integrations, and automation makes it a strong alternative to platforms like Qualtrics and Medallia for organizations that want powerful capabilities without the enterprise price tag or implementation complexity. Bottom line: Alchemer helps organizations listen better and act faster — turning feedback into a continuous, automated loop that improves customer experience, product quality, and employee engagement.

**Average Rating:** 4.5/5.0

**Total Reviews:** 197

#### How Do G2 Users Rate Alchemer Feedback Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.6/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.0/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Alchemer Feedback Platform?

- **Seller:** [Alchemer](https://www.g2.com/sellers/alchemer)
- **Company Website:** www.alchemer.com
- **HQ Location:** Louisville, CO
- **Twitter:** @AlchemerHQ  
7,024 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03a0d564cb4e0b44f2c54bc034945baaedd316436c84275f85c07fb360389148&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712662%2F&secure%5Burl_type%5D=linkedin_company_website)  
230 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Education Management, Higher Education
- **Company Size:** 37% Medium, 35% Small

#### What Do G2 Reviewers Say About Alchemer Feedback Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Alchemer Feedback Platform, making survey creation a straightforward and intuitive process.
- Users value the **responsive and helpful customer support** of Alchemer, enhancing their overall experience with the platform.
- Users value the **customization options** of Alchemer, allowing tailored surveys for diverse audiences and complex needs.
- Users find Alchemer's platform to be **easy to use and implement** , enhancing workflow and providing valuable insights.
- Users appreciate the **automation of reports** in Alchemer, streamlining data sharing and enhancing productivity.

##### Cons

- Users find the **limited customization** in Alchemer frustrating, particularly for reports and quiz functionalities.
- Users find the **complexity of features** can complicate setup and lead to potential mistakes during configuration.
- Users find the **difficult setup** of Alchemer challenging, complicating the overall strong platform experience.
- Users experience **frustrations with crashes** during survey adjustments and limited customization options in Alchemer Feedback Platform.
- Users desire **enhanced analytics and quiz functionality** in Alchemer, but face limitations with the current options available.

#### What Are Recent G2 Reviews of Alchemer Feedback Platform?

**["Effective, Efficient Ticketed Support That Keeps Issues Moving"](https://www.g2.com/survey_responses/alchemer-feedback-platform-review-12952083)**

**Rating:** 5.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/alchemer-feedback-platform-review-12952083)

**["Flexible, Powerful Survey Builder for Sophisticated Research Designs"](https://www.g2.com/survey_responses/alchemer-feedback-platform-review-12407136)**

**Rating:** 5.0/5.0 stars

_— Marc M._

[Read full review](https://www.g2.com/survey_responses/alchemer-feedback-platform-review-12407136)

#### What Are G2 Users Discussing About Alchemer Feedback Platform?

- [What is Alchemer EFM used for?](https://www.g2.com/discussions/what-is-alchemer-efm-used-for) - 1 comment

### [Forsta](https://www.g2.com/products/forsta/reviews)

Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.

**Average Rating:** 4.2/5.0

**Total Reviews:** 297

#### How Do G2 Users Rate Forsta?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.3/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.4/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Forsta?

- **Seller:** [Forsta](https://www.g2.com/sellers/forsta)
- **Year Founded:** 1990
- **HQ Location:** London, United Kingdom
- **Twitter:** @Forstaglobal  
840 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88993b2a423e829c7aa46677a14e4e422833683e98c299213bfa1b0c0a5a76bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforstainfo%2F&secure%5Burl_type%5D=linkedin_company_website)  
436 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Manager
- **Top Industries:** Market Research, Management Consulting
- **Company Size:** 43% Medium, 29% Large

#### What Do G2 Reviewers Say About Forsta?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Forsta, finding it simple to create surveys and analyze data.
- Users value the **ease of data integration and reporting** with Forsta, streamlining their survey processes effectively.
- Users value the **customization options** in Forsta, which enhance usability and meet diverse market research needs.
- Users value the **powerful data analysis tools** of Forsta for effective market research and insightful reporting.
- Users value the **efficiency improvement** of Forsta, enhancing their market research and customer experience management seamlessly.

##### Cons

- Users find the **limited design options** of Forsta challenging, hindering effective personalization and creativity in projects.
- Users find the **expensive pricing** of Forsta burdensome for smaller teams, affecting accessibility and personalization.
- Users find Forsta **costly and limited** in design options, making complex surveys challenging and expensive to implement.
- Users find the **limited customization** options hinder their ability to personalize projects effectively, impacting overall satisfaction.
- Users find the **limited features** of Forsta hinder personalization, making setup and advanced projects time-consuming and costly.

#### What Are Recent G2 Reviews of Forsta?

**["Easy-to-Customize Survey Management with Helpful Crosstabs and Quotas"](https://www.g2.com/survey_responses/forsta-review-12639408)**

**Rating:** 4.0/5.0 stars

_— Chandra L._

[Read full review](https://www.g2.com/survey_responses/forsta-review-12639408)

**["Powerful Survey Tool with Room for Enhancement"](https://www.g2.com/survey_responses/forsta-review-12708334)**

**Rating:** 4.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/survey_responses/forsta-review-12708334)

#### What Are G2 Users Discussing About Forsta?

- [What is Forsta used for?](https://www.g2.com/discussions/what-is-forsta-used-for)
- [Are confirmit surveys legit?](https://www.g2.com/discussions/are-confirmit-surveys-legit) - 1 comment

### [TheySaid](https://www.g2.com/products/theysaid-inc-theysaid/reviews)

TheySaid replaces old-school feedback tools with incredibly insightful conversations. We're not your grandpa's survey tool. Instead of boring forms, your AI interviewer asks customers and employees deep and personalized questions to help you really understand why people gave their response. And with TheySaid you can gather any kind of feedback powered by AI: surveys, forms, interviews, user tests and polls. Key Features: 1. Teach AI about your organization by uploading websites or docs 2. Tell us what you want to learn, and AI will create your entire project for you 3. Control how AI asks follow ups while users answer your questions 3. Take action in real time with auto-generated action items for each response 5. Get actionable themes and insights across all of your responses

**Average Rating:** 4.8/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate TheySaid?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.7/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.8/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind TheySaid?

- **Seller:** [Theysaid inc.](https://www.g2.com/sellers/theysaid-inc)
- **Year Founded:** 2023
- **HQ Location:** Palo Alto, California
- **Twitter:** @TheySaidHQ  
18 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6aeac6ee2bc5437314869df64f7196445c9e486eea502edd5d1ee3556cd8509&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnuffsaid&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Small, 32% Medium

#### What Do G2 Reviewers Say About TheySaid?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **adaptive and insightful AI** integration in TheySaid, enhancing overall engagement and coherence.
- Users find TheySaid to be **easy and simple to use** , contributing to a great overall experience.
- Users find the **ease of use** of TheySaid to be impressive, enhancing their overall experience seamlessly.
- Users value the **efficiency** of TheySaid, finding it perfectly tailored to meet various business needs.
- Users value the **adaptive and insightful AI** of TheySaid, enhancing coherence and relevance in generated insights.

##### Cons

- Users feel that **enhanced data visualization** is needed for better clarity in reporting and analysis.
- Users find **difficult reporting** in TheySaid frustrating, wishing for better visual graphics to enhance data interpretation.
- Users find the **limited reporting options** in TheySaid inadequate, hindering effective data visualization and analysis.
- Users find the **poor reporting** of TheySaid frustrating, emphasizing a need for better visual data graphics.

#### What Are Recent G2 Reviews of TheySaid?

**["Very Useful for Surveys, Feedback, and AI Driven Insights"](https://www.g2.com/survey_responses/theysaid-review-12964734)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/theysaid-review-12964734)

**["Gives insights on real customer voices on pricing"](https://www.g2.com/survey_responses/theysaid-review-12970418)**

**Rating:** 5.0/5.0 stars

_— Sohaib F._

[Read full review](https://www.g2.com/survey_responses/theysaid-review-12970418)

### [Gemseek](https://www.g2.com/products/gemseek/reviews)

GemSeekCX Management platform helps you deliver outstanding customer experience when it matters and to achieve continuous improvement and growth. Measure how well you keep your promises at every touchpoint and get crystal clarity on how to transform your business to indulge customers beyond satisfaction.​ Our platform has 3 core modules: UNDERSTAND - Build surveys quickly and easily - ​create your own surveys or use our templates to guarantee that you ask the right questions at the right moment - Reach customers through multiple channels - engage with customers the way they wish. Show your flexibility and friendliness to increase response rate - Monitor performance in real-time Monitor performance in real-time in a single source of truth for all countries, businesses, departments and teams - Get customised dashboards - Design together dashboards and PPT reports that fit all your needs to guarantee high engagement of stakeholders PREDICT - Focus on what it really matters - identify key touch points and satisfaction drivers and get suggestions for improvement - AI-based text analyser - automated topic detection, categorization and sentiment analysis which allows you to get actionable insights per topic - Predict customer behavior and actions - pinpoint next best actions to save customers at risk and convert them to promoters - Forecast ROI of your actions - measure the impact of your future CX improvement actions to prioritise the ones with the biggest impact MOBILISE - Empower your team - automatic creation of cases to act immediately on customer issues and share success stories - Close the loop - inform customers of organisational changes to make their voice heard and achieve higher customer loyalty - Initiate strategic improvements - organize long-term improvement initiatives through an easy to use project management tool Book your demo now at: https://gemseek.com/get-in-touch/book-a-cx-demo/

**Average Rating:** 4.6/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Gemseek?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 7.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Gemseek?

- **Seller:** [Gemseek](https://www.g2.com/sellers/gemseek)
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @gemseek  
231 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 20% Large

#### What Are Recent G2 Reviews of Gemseek?

**["Efficient closed-loop system"](https://www.g2.com/survey_responses/gemseek-review-4340163)**

**Rating:** 5.0/5.0 stars

_— Verified User in Building Materials_

[Read full review](https://www.g2.com/survey_responses/gemseek-review-4340163)

**["Very competent team of people"](https://www.g2.com/survey_responses/gemseek-review-4361192)**

**Rating:** 5.0/5.0 stars

_— Mahira S._

[Read full review](https://www.g2.com/survey_responses/gemseek-review-4361192)

#### What Are G2 Users Discussing About Gemseek?

- [What is Gemseek used for?](https://www.g2.com/discussions/what-is-gemseek-used-for)

### [Zonka Feedback](https://www.g2.com/products/zonka-feedback/reviews)

Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform for businesses to collect feedback across channels, unify scattered sources in one place, analyze it with AI, and act in real time. Whether it’s digital journeys and product feedback or frontline and support experiences across locations, Zonka Feedback empowers teams to understand customer experience, reduce churn, improve satisfaction, and drive growth. With easy-to-use yet powerful surveys for NPS, CSAT, CES, and more, businesses can run transactional and relationship programs and capture feedback across email, SMS, WhatsApp, web, in-app, in-product, kiosks, and offline touchpoints. Zonka Feedback seamlessly integrates with leading CRM, Helpdesk, and Marketing platforms, including Salesforce, HubSpot, Intercom, and Zendesk, to trigger surveys and sync scores, creating a holistic 360° view of the customer journey. With out-of-the-box reports, trends, and insights, teams can easily analyze data to drive informed CX improvements. Zonka’s AI Feedback Intelligence unifies feedback analytics and experience signals from tickets, chats, reviews, calls, social, and surveys—sources that often live in silos—into a single platform to deliver actionable insights. Powered by Thematic Analysis, Impact & Sentiment Scoring, Entity Recognition, and Agentic AI, it gives teams instant clarity on what’s working, what’s broken, and where to focus across themes, functions, and locations. Insights Assistant enables teams to instantly query their feedback data and get clear, AI-driven answers to critical questions, such as what’s driving churn, what’s frustrating users, which product enhancements matter most, and more. Zonka Feedback simplifies & speeds up closing the feedback loop with a centralized inbox, case management, reputation management, and intelligent automation. Feedback is routed to the right teams, follow-ups are triggered instantly, and businesses can respond directly to customer feedback and online reviews, proactively engaging detractors and turning negative experiences into loyalty-building moments. \*\*Key Capabilities\*\* - Effortless NPS, CSAT, CES survey & VoC program - Collect responses via Email, SMS, WhatsApp, Web, In-App, Kiosks & more - AI Feedback Intelligence with thematic, sentiment, impact analysis & entity recognition - Reputation Management to unify, monitor, and respond to online reviews - Centralized Inbox with collaborative view, tagging, and tasks - Case Management with tickets, assignments, and direct customer communication - Real-time Alerts via Email, SMS, WhatsApp, Slack, and Microsoft Teams - Workflow Automation to trigger actions and close the loop faster - Reporting & Analytics with out-of-the-box dashboards and trends - Integrations with 50+ platforms, including Salesforce, HubSpot, Zendesk, Intercom, Freshdesk, Microsoft Dynamics, Zapier and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate Zonka Feedback?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.9/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.8/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zonka Feedback?

- **Seller:** [Zonka Feedback](https://www.g2.com/sellers/zonka-feedback)
- **Company Website:** www.zonkafeedback.com
- **Year Founded:** 2014
- **HQ Location:** Gurugram, Haryana
- **Twitter:** @zonkafeedback  
1,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21dcdce5a8a4ce8df49b19d8116c029f20c9b1fb827ed2e623f63c57dae1638f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3881439%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Education Management
- **Company Size:** 63% Small, 30% Medium

#### What Do G2 Reviewers Say About Zonka Feedback?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive and exceptional support** offered by Zonka Feedback, enhancing their overall experience significantly.
- Users find Zonka Feedback's **ease of use and setup** exceptional, enhancing customer experience and engagement efficiently.
- Users commend Zonka Feedback for its **massive improvements and feature updates** enhancing customer experience and feedback collection.
- Users commend Zonka Feedback for its **excellent data management** , praising its customization options and supportive integration.
- Users praise the **ease of use** of Zonka Feedback, appreciating its straightforward setup and seamless integration.

##### Cons

- Users face **software instability** within Zonka Feedback, experiencing bugs and confusing navigation that impede usability.
- Users experience **call issues** with Zonka Feedback, limiting in-house reviews and affecting the survey process.
- Users note a **slight learning curve** with advanced features, though excellent support helps ease the transition.
- Users find the **layout issues** of Zonka Feedback frustrating, with confusing navigation and unexpected functionality locations.
- Users report a **slight learning curve** with advanced features, but commend the excellent support for assistance.

#### What Are Recent G2 Reviews of Zonka Feedback?

**["A Strategic Asset for Client Success and Brand Growth"](https://www.g2.com/survey_responses/zonka-feedback-review-12252252)**

**Rating:** 5.0/5.0 stars

_— Khurram K._

[Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12252252)

**["Zonka Feedback - Intuitive, Customizable, and Seamlessly Integrative"](https://www.g2.com/survey_responses/zonka-feedback-review-12565883)**

**Rating:** 5.0/5.0 stars

_— Colin C._

[Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12565883)

#### What Are G2 Users Discussing About Zonka Feedback?

- [What are feedback programs?](https://www.g2.com/discussions/what-are-feedback-programs)
- [Which are the tools used for feedback?](https://www.g2.com/discussions/which-are-the-tools-used-for-feedback)
- [What is zonka?](https://www.g2.com/discussions/what-is-zonka)
- [What are the features of a good customer feedback system?](https://www.g2.com/discussions/what-are-the-features-of-a-good-customer-feedback-system)

### [Sprig](https://www.g2.com/products/sprig/reviews)

Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies. Whether collecting feedback from customers, prospects, panel participants, or users inside a product, Sprig helps teams gather higher-quality data and uncover deeper insights. Three AI agents power every stage of the research process: Design Agent: Builds rigorous studies from survey documents, research goals, briefs, and existing questionnaires. Field Agent: Delivers adaptive surveys that personalize questions and gather richer feedback across every channel. Synthesize Agent: Transforms responses into evidence-backed reports, themes, and recommendations. Leading companies including Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey, and Robinhood use Sprig to continuously learn from customers, understand markets, validate ideas, and improve products. By combining enterprise survey capabilities with AI-powered agents, Sprig enables teams to move faster, make better decisions, and turn research into a competitive advantage.

**Average Rating:** 4.3/5.0

**Total Reviews:** 196

#### How Do G2 Users Rate Sprig?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.5/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sprig?

- **Seller:** [Sprig](https://www.g2.com/sellers/sprig)
- **Company Website:** www.sprig.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @Sprig  
2,085 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe64b0b796898f4e2ef43f28f7613c0c1ee596a4a159c7ad769c02831bdd3d82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18717471&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Product Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 61% Medium, 28% Large

#### What Do G2 Reviewers Say About Sprig?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **easy setup** of Sprig, enabling non-technical users to efficiently begin their projects.
- Users value the **easy integrations** of Sprig, enhancing workflow by connecting seamlessly with existing tools like Slack.
- Users value the **real-time feedback management** of Sprig, enabling faster decision-making with insightful AI analysis.
- Users appreciate the **responsive customer support** of Sprig, which makes troubleshooting straightforward and efficient.
- Users appreciate the **ease of use** of Sprig, making it accessible and efficient for non-technical users.

##### Cons

- Users often face **survey navigation issues** and confusing data formats, hindering effective information gathering and analysis.
- Users face **significant limitations with survey navigation and information quality** , hindering effective research and insights.
- Users find Sprig's setup process **time-consuming** , with slow support responses and complex billing adding to the delay.
- Users report **dashboard issues** with frequent resets and complicated billing, impacting usability and data management.
- Users face challenges with **data inaccuracy** due to confusing billing and complex data export formats from Sprig.

#### What Are Recent G2 Reviews of Sprig?

**["AI-Powered Insights Transform Our Customer Feedback"](https://www.g2.com/survey_responses/sprig-review-9451308)**

**Rating:** 5.0/5.0 stars

_— Bharat D._

[Read full review](https://www.g2.com/survey_responses/sprig-review-9451308)

**["Intuitive and Efficient Navigation for User Research"](https://www.g2.com/survey_responses/sprig-review-13161644)**

**Rating:** 5.0/5.0 stars

_— Andre S._

[Read full review](https://www.g2.com/survey_responses/sprig-review-13161644)

### [Xebo.ai (formerly Survey2connect)](https://www.g2.com/pt/products/xebo-ai-formerly-survey2connect/reviews)

Survey2Connect é uma plataforma de ponta que redefine a forma como as empresas gerenciam e otimizam suas experiências de clientes, iniciativas de pesquisa digital e experiências de funcionários. Com um conjunto poderoso de ferramentas impulsionadas por IA e um compromisso inabalável com a excelência, a Survey2Connect capacita as organizações a desbloquear insights valiosos, melhorar a satisfação do cliente e impulsionar o crescimento geral dos negócios. Com uma ampla gama de suítes de Experiência do Cliente, Experiência do Funcionário e Pesquisa Digital, as empresas podem avaliar sua estratégia atual de CX e EX, bem como testar novos produtos e serviços e entender a tendência do mercado, tudo com uma única plataforma. No núcleo da Survey2Connect está o Assistente de Experiência do Cliente impulsionado por IA, XEBO, que ajuda as marcas a automatizar e simplificar os processos de feedback, fornecendo insights em tempo real e recomendações acionáveis. Através da análise inteligente de sentimentos e processamento de linguagem natural, o Assistente de CX descobre padrões ocultos, sentimentos e tendências dentro do feedback do cliente, permitindo que as empresas abordem proativamente questões e ofereçam experiências personalizadas que impulsionam a lealdade do cliente. Ofertas de Produtos Abrangentes: Survey2Connect oferece uma gama abrangente de produtos adaptados para atender às diversas necessidades das empresas: 1. Experiência do Cliente (CX): Desde pesquisas de satisfação do cliente até avaliações de Net Promoter Score (NPS), a suíte de produtos de CX da Survey2Connect equipa as empresas com as ferramentas para medir, analisar e melhorar as experiências do cliente em todos os pontos de contato. Nossa Solução de CX aproveita o XEBO para simplificar a criação de pesquisas e oferecer análises em tempo real e painéis intuitivos para fornecer uma visão holística do sentimento do cliente, permitindo que as empresas ofereçam experiências personalizadas e cultivem relacionamentos duradouros com os clientes. 2. Pesquisa Digital: As soluções de Pesquisa Digital da Survey2Connect capacitam as empresas a conduzir pesquisas de mercado aprofundadas, coletar feedback dos clientes e avaliar a percepção da marca. Desde pesquisas online até grupos focais e painéis de audiência global diversificados, as empresas obtêm insights abrangentes sobre o comportamento do consumidor, tendências de mercado e cenários competitivos, permitindo decisões estratégicas informadas e campanhas de marketing direcionadas. 3. Experiência do Funcionário (EX): Reconhecendo a importância de uma força de trabalho satisfeita e engajada, a Survey2Connect oferece soluções de EX que permitem às empresas medir e melhorar as experiências dos funcionários. Através de pesquisas personalizadas e avaliações de desempenho, as organizações podem descobrir insights sobre a satisfação dos funcionários, identificar áreas para melhoria e implementar estratégias para promover um ambiente de trabalho positivo. Principais características dos produtos Survey2Connect Pesquisa Projetada por IA Expertise em Indústria e Ponto de Contato Coleta Omnicanal Integrações Robustas Relatórios de Painel em Tempo Real Mapeamento da Jornada do Cliente Análise de Texto e Dados impulsionada por IA Sugestões impulsionadas por IA Links de Pesquisa com Marca Própria Fechando o Ciclo

**Average Rating:** 4.7/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Xebo.ai (formerly Survey2connect)?

- **the product tem sido um bom parceiro comercial?:** 8.5/10 (Category avg: 9.1/10)
- **Pontuação de esforço do cliente (CES):** 8.7/10 (Category avg: 8.1/10)
- **Pontuação de Satisfação do Cliente (CSAT):** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Xebo.ai (formerly Survey2connect)?

- **Vendedor:** [Survey2Connect](https://www.g2.com/pt/sellers/survey2connect)
- **Ano de Fundação:** 2017
- **Localização da Sede:** Noida, Uttar Pradesh
- **Twitter:** @Survey2C  
146 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d203e9259ff4adb790582bda58795bb94702228e3eb6396c1a3cd90a1d22d5f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxebo%2F&secure%5Burl_type%5D=linkedin_company_website)  
99 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Tecnologia da Informação e Serviços, Serviços ao Consumidor
- **Company Size:** 43% Medium, 33% Small

#### What Are Recent G2 Reviews of Xebo.ai (formerly Survey2connect)?

**["Uma ferramenta abrangente de pesquisa"](https://www.g2.com/pt/survey_responses/xebo-ai-formerly-survey2connect-review-8370078)**

**Rating:** 4.0/5.0 stars

_— Prithvi K._

[Read full review](https://www.g2.com/pt/survey_responses/xebo-ai-formerly-survey2connect-review-8370078)

**["Ótima maneira de coletar feedback dos acionistas"](https://www.g2.com/pt/survey_responses/xebo-ai-formerly-survey2connect-review-8466760)**

**Rating:** 4.5/5.0 stars

_— Esref H._

[Read full review](https://www.g2.com/pt/survey_responses/xebo-ai-formerly-survey2connect-review-8466760)

#### What Are G2 Users Discussing About Xebo.ai (formerly Survey2connect)?

- [Para que é usado o Survey2Connect?](https://www.g2.com/pt/discussions/what-is-survey2connect-used-for) - 2 comments

### [Sleekplan](https://www.g2.com/products/sleekplan/reviews)

Sleekplan helps all-size companies to cover the whole feedback loop from collecting feedback and discussing ideas to prioritizing new features and notifying customers about recent updates and announcements.

**Average Rating:** 4.7/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Sleekplan?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sleekplan?

- **Seller:** [Sleekplan](https://www.g2.com/sellers/sleekplan)
- **Year Founded:** 2021
- **HQ Location:** Steningehojden, Stockholm
- **Twitter:** @sleekplan  
111 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67be7287f6c159c05717a2367ef2746cbb533288770a865f105c789b945a4524&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsleekplan%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 93% Small, 3% Medium

#### What Do G2 Reviewers Say About Sleekplan?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of managing roadmaps and gathering feedback** with Sleekplan, enhancing collaboration effectively.
- Users find **ease of use** in managing roadmaps and surveys with minimal training required for Sleekplan.

##### Cons

- Users report **poor customer support** , citing long wait times and reliance on ineffective AI chatbots for assistance.
- Users express frustration with **update issues** , as the product lacks timely updates and responsive support.

#### What Are Recent G2 Reviews of Sleekplan?

**["Review Sleekplan"](https://www.g2.com/survey_responses/sleekplan-review-7968544)**

**Rating:** 4.5/5.0 stars

_— Bình Dương T._

[Read full review](https://www.g2.com/survey_responses/sleekplan-review-7968544)

**["Sleekplan is the ultimate product feedback tool"](https://www.g2.com/survey_responses/sleekplan-review-7296782)**

**Rating:** 5.0/5.0 stars

_— Rohit S._

[Read full review](https://www.g2.com/survey_responses/sleekplan-review-7296782)

#### What Are G2 Users Discussing About Sleekplan?

- [What is Sleekplan used for?](https://www.g2.com/discussions/what-is-sleekplan-used-for)

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- [Help Desk](/categories/help-desk)
- [Live Chat](/categories/live-chat)
- [Customer Self-Service](/categories/customer-self-service)
- [Social Customer Service](/categories/social-customer-service)
- [Appointment Reminder](/categories/appointment-reminder)

- [Call & Contact Center](/categories/call-contact-center)
- [Client Onboarding](/categories/client-onboarding)
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- [Contact Center Outsourcing Services](/categories/contact-center-outsourcing-services)

- [Contact Center Payments](/categories/contact-center-payments)
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[Browse Experience Management Themes](/categories/experience-management/themes)

 ![Jeffrey Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey Lin")
JL

Researched and written by [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)

Updated 

Products classified in the overall Experience Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Experience Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Experience Management category.

In addition to qualifying for inclusion in the Experience Management Software category, to qualify for inclusion in the Small Business Experience Management Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Experience Management Software?

### What You Should Know About Experience Management Software

### What is Experience Management Software?

Experience management (XM) software, also known as customer experience (CX) or customer experience management (CEM or CXM) software, refers to technology that helps manage an organization’s interactions with its customers across all channels and touchpoints in the customer journey. CXM software enables businesses to collect, consolidate, and analyze customer feedback, providing actionable insights throughout the customer journey and lifecycle. With real-time, advanced analytics, experience management tools help companies understand how feedback relates to their business metrics. With these products, the most successful businesses are able to use predictive analytics to act on potential issues before they arise. Experience management software also provides tools for closed-loop actions, meaning employees are empowered to take action on optimization of customer experiences by responding to customers or prioritizing product roadmaps based on feedback.

#### What Types of Experience Management Software Exist?

All experience management solutions offer the same basic functionality. The most common use case is CX; however, some products are able to target other types of audiences for feedback concerning product experience, brand experience, and even market research. Some experience management platforms also offer features for gauging employee experiences.

1. [**Customer experience (CX)**](https://www.g2.com/categories/experience-management/f/customer-experience) **:** Most experience management solutions are designed for targeting customers for feedback at various points in the customer journey. These platforms analyze feedback and deliver insights to customer-facing employees and other relevant stakeholders so immediate actions can be taken if necessary.
2. [**B2B account experience**](https://www.g2.com/categories/experience-management/f/b2b-account-experience) **:** This enables the collection of feedback from B2B clients and accounts on their experience with a business and its products or services. It helps deliver actionable insights to relevant stakeholders, such as sales and customer success teams.
3. **Brand experience:** Experience management products with features for brand experience collect feedback concerning brand perception and brand loyalty. These insights are delivered to relevant stakeholders like marketing professionals who use the data to improve brand positioning and develop new marketing strategies.
4. [**Product experience**](https://www.g2.com/categories/experience-management/f/product-experience) **:** Product experience solutions collect customer feedback concerning their experience with a product. Insights concerning product experiences are routed to product management teams who use customer feedback to fix bugs or prioritize their roadmaps.
5. [**Market research**](https://www.g2.com/categories/experience-management/f/market-research) **:** Businesses may use experience management solutions to perform market research. These tools collect feedback from a company’s audience or target market and provide market research-specific features like panels.

### What are the Common Features of Experience Management Software?

1. **Survey management:** A core feature of experience management software is the creation and distribution of surveys to customers. These tools allow businesses to solicit customer feedback through a variety of channels, including through their website, email, SMS, or in-app messages. While some customers may prefer to receive communications via email, others may be more inclined to respond to surveys sent through SMS, so it’s important for businesses to understand their customers’ preferences when requesting feedback.
2. **Text analytics:** In customer surveys, businesses may elect to include open-ended questions. This permits users to elaborate on “yes" or “no" responses, identify specific issues with a product, or describe personal experiences, contributing to a wider variety and depth of data. Experience management tools use machine learning and natural language processing (NLP) to analyze these open-ended text responses. Text analytics features help organizations understand customer sentiment, uncover trends, and identify opportunities, turning their customers’ feedback into actionable insights.
3. **Net promoter score (NPS):** Experience management software allows organizations to send NPS surveys to their customers. NPS is one of the primary metrics for CX and an indicator of business growth. These surveys ask how likely the customer is to recommend the product or service to a friend or colleague on a scale of 1 to 10. NPS surveys are typically followed by an open-ended question asking customers to elaborate on their ratings. Measuring NPS on a regular basis provides businesses with key insights into brand loyalty and customer engagement.
4. **Customer satisfaction (CSAT) scores:** CSAT is another common key performance indicator (KPI) used in measuring CX. This score is calculated by asking a customer how satisfied they were with a recent transaction on a rating scale. While NPS is a high-level KPI for customer loyalty, CSAT is typically focused on a specific point in the customer journey. Customers might receive a CSAT survey after making a purchase or speaking to a customer service representative.
5. **Customer effort score (CES):** Experience management software helps businesses measure a third CX metric, the CES. This is another customer service KPI that asks customers how much effort was required for them to get an issue resolved or a request handled. Tracking CES helps an organization identify opportunities to improve customer service processes to make customer experiences more effortless and intuitive.
6. **Closed-loop actions:** In contrast to enterprise feedback management, experience management solutions offer enhanced capabilities for closing the loop on customer feedback. For example, customer service teams may be notified of a negative response to a survey; experience management software would allow an agent to respond to that customer directly through the platform. Conversely, if a response is positive, the agent may ask the customer to leave a review or send a referral. Features for closing the loop empower businesses to take immediate action on customer feedback.

### What are the Benefits of Experience Management Software?

Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving. Below are a few benefits of the software: 

- **Collect feedback:** Like enterprise feedback management software, experience management tools enable organizations to collect feedback from their customers with surveys that measure NPS, CSAT, and CES. While many of these tools focus on customer service, they can be leveraged across many different areas of a business, including product development, marketing, and even human resources. 
- **Provide analysis** : By combining and analyzing customer feedback from multiple channels, experience management software offers companies a holistic view of their customers’ experiences and how those experiences are impacting the business.
- **Voice of customer (VoC)**: Organizations invest in experience management tools to support their VoC programs. VoC, which is relatively new in the field of CX, is a market research technique focused on capturing customer feedback. Experience management software is used to gather and collaborate on data related to the VoC, empowering businesses to make data-driven decisions to meet their customers’ needs and expectations.

### Who Uses Experience Management Software?

Any business with a vested interest in promoting positive customer experiences benefits from experience management software. These platforms are leveraged by organizations across many different industries, including retail, healthcare, technology, financial services, hospitality, and nonprofit.

**Customer service:** Customer support and customer success teams are some of the heaviest users of experience management software. These departments work closely with business customers and play a major role in managing customer experiences. Customer service teams use experience management software to track CX metrics with surveys that measure NPS, CSAT, and CES. These metrics help businesses understand where they are falling short and how they can improve to meet the expectations of their customers. Experience management solutions flag negative customer feedback and provide teams with tools to follow up with those customers, turning negative experiences into positive interactions. Feedback collected through experience management tools is routed directly to a company’s contact center, where agents follow up with dissatisfied customers.

**Marketing:** Most consumers rely on reviews from their peers when they make purchasing decisions. As a result, positive customer experiences are a powerful tool for promoting a company’s products and services. Experience management software allows marketing teams to capture positive reviews and feedback that are shared on social media, added to marketing materials, or used as case studies.

**Product development:** Experience management software helps inform decision making around product updates and new product development. Text analytics and advanced reporting features allow product teams to identify pain points in the user experience. With these insights, product teams are able to add functionality or introduce new features that will improve customers’ experiences with the product.

### What’s the best experience management software for small businesses?

For small businesses aiming to enhance customer satisfaction and gather actionable feedback, [top small business experience management platforms](https://www.g2.com/categories/experience-management/small-business) include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) offers an all-in-one platform for reviews, surveys, and customer feedback, helping small businesses manage their online reputation and improve customer experience.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) features conversational surveys and automation capabilities, allowing small businesses to engage customers effectively and analyze feedback for continuous improvement.

### What are the top experience management platforms for SaaS companies?

For SaaS companies seeking to optimize user experience and gather product feedback, leading experience management platforms on G2 include:

- [Qualtrics CoreXM](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews) provides advanced survey tools and analytics, enabling SaaS companies to collect and act on customer insights to enhance product offerings.
- [UserTesting](https://www.g2.com/products/usertesting/reviews) offers real-time user feedback through video recordings, helping SaaS companies understand user behavior and improve usability.

### What’s the most recommended experience management software for large enterprises?

For large enterprises aiming to manage complex customer journeys and gather comprehensive feedback, leading [enterprise-level experience management platforms](https://www.g2.com/categories/experience-management/enterprise) include:

- [Medallia Experience Cloud](https://www.g2.com/products/medallia-customer-experience/reviews) provides real-time feedback and AI-driven insights, enabling enterprises to understand customer sentiments and drive improvements across touchpoints.
- [Verint](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) delivers tools for capturing and analyzing customer feedback across channels, helping enterprises enhance customer satisfaction and loyalty.

#### Software Related to Experience Management Software

[Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management)[:](https://www.g2.com/categories/enterprise-feedback-management) Enterprise feedback management solutions offer similar functionality to that of experience management software. These tools enable businesses to collect, analyze, and distribute customer feedback. Businesses may use these products instead of experience management solutions if closing the loop on feedback is unnecessary or if they use another platform to follow up with customers.

[Survey software](https://www.g2.com/categories/survey)[:](https://www.g2.com/categories/survey) Survey features serve as the foundation of experience management software. Businesses, as well as non-business entities, use survey software to create and share online surveys, quizzes, polls, and web forms.

[User research software](https://www.g2.com/categories/user-research)[:](https://www.g2.com/categories/user-research) User experience (UX) and product development teams may prefer user research software over experience management tools. User research platforms enable businesses to target customers or outside audiences for in-the-moment feedback on a product or brand. User research may be conducted through surveys, interviews, and focus groups.

[Employee engagement software](https://www.g2.com/categories/employee-engagement)[:](https://www.g2.com/categories/employee-engagement) Organizations dedicated to improving the health of their business understand that it’s important to gauge employee satisfaction as well as customer satisfaction. While experience management software helps businesses collect external customer feedback, employee engagement software may be used to conduct pulse surveys and track employee feedback.

### Challenges with Experience Management Software

**Lack of adoption:** Experience management software is designed to support robust customer service programs and cross-department collaboration. If a business does not already have plans and processes in place for experience management, it may be difficult for teams within the organization to adopt such a platform. Before implementing an experience management solution, executives should examine their current processes and consider whether employee training is needed to ensure the product is adopted across the company.

### How to Buy Experience Management Software?

The complexity of an experience management solution depends on the size of the business and what a business wants to accomplish. The software can be simplified with basic features for communicating with customers or have comprehensive features that would integrate with existing platforms or software products. However, the overall reason for a business to invest in customer experience management software is to achieve better customer experience and brand loyalty. Factors that businesses should consider include: 

**Business size capability:** Small and mid-sized companies can opt for CEM software that focuses on customer interactions and highlights the internal problems that might impact customer experience, such as monitoring live chat. However, larger enterprises can opt for a robust comprehensive software that helps in managing the complexities of various departments like marketing, sales, etc.

**Communication integration:** CEM needs to integrate well with various communication methods, such as social media, emails, etc. 

**Data integration:** CEM also needs to integrate with existing platforms like customer databases, customer relationship management (CRM) software, etc.