# Best Enterprise E-Merchandising Software ## How Many E-Merchandising Software Products Does G2 Track? **Total Products under this Category:** 131 ### Category Stats (Jul 2026) - **Average Rating:** 4.54/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Fast Simon (+0.93%) - Among all products in this category, Fast Simon recorded the largest rating increase compared to last month _Last updated: July 30, 2026_ ## How Does G2 Rank E-Merchandising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 5,900+ Authentic Reviews - 131+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for E-Merchandising Software ![G2 Grid® for E-Merchandising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/e-merchandising/grids.png?focus%5B%5D=19103&focus%5B%5D=8390&focus%5B%5D=8310&focus%5B%5D=8406) Highlighted products: Bloomreach, Hawksearch, Algolia, and Netcore Unbxd. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-merchandising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=hawksearch&focus%5B%5D=algolia&focus%5B%5D=netcore-unbxd&segment=enterprise) ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 #### How Do G2 Users Rate Bloomreach? - **Integrations:** 8.7/10 (Category avg: 8.5/10) - **Product Display:** 8.8/10 (Category avg: 8.8/10) - **Reports & Analytics:** 8.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [Hawksearch](https://www.g2.com/products/hawksearch/reviews) Hawksearch is an Artificial Intelligence driven personalized search and recommendations platform that powers success for any size business across all industries. Our goal is to ensure brands have innovative tools to deliver an accurate, relevant search experiences enabling users to find the relevant results for their needs in context, no matter the device, platform, or language. Having completed over 800+ implementations, Hawksearch is utilized for delivering engaging and personalized search experiences through our innovative features, which enable marketers, merchandisers and developers to accomplish their goals. Hawksearch's advanced machine learning and automation handle all the reactive and day-to-day monitoring allowing your team to focus on the big picture solution. Our conversion analyzer is built to understand your customer's keywords and convert them into phrases contained in your data. With built in metric families and libraries, you no longer need to have hundreds of synonyms to handle unit of measure and other metrics. **Average Rating:** 4.2/5.0 **Total Reviews:** 77 #### How Do G2 Users Rate Hawksearch? - **Integrations:** 8.0/10 (Category avg: 8.5/10) - **Product Display:** 8.3/10 (Category avg: 8.8/10) - **Reports & Analytics:** 7.6/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind Hawksearch? - **Seller:** [Bridgeline Digital](https://www.g2.com/sellers/bridgeline-digital) - **Year Founded:** 2000 - **HQ Location:** Burlington, MA - **Twitter:** @Bridgeline 1,653 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec1842b2cfa41332a354b7bd0beffc021bb98d8d22debc04d3fcd630408f357a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16846%2F&secure%5Burl_type%5D=linkedin_company_website) 285 employees on LinkedIn® - **Ownership:** NASDAQ:BLIN #### Who Uses This Product? - **Top Industries:** Retail, Business Supplies and Equipment - **Company Size:** 47% Medium, 28% Small #### What Do G2 Reviewers Say About Hawksearch? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **search efficiency** of Hawksearch, benefiting from AI-driven results and outstanding customization capabilities. - Users commend the **responsive customer support** of Hawksearch, which is quick to resolve issues effectively. - Users value the **reliable performance and continuous enhancements** of Hawksearch, benefiting from its improved search capabilities. - Users value the **excellent customization and AI-driven search results** of Hawksearch, greatly enhancing their experience. - Users value the **ease of use** of Hawksearch, finding it simple to access and navigate effectively. ##### Cons - Users feel that **improvement is needed** in Hawksearch's interface and reporting features for a better experience. - Users find the **feature deficiency** in Hawksearch limits personalization and integration, impacting overall user experience. - Users feel the **user interface is outdated** , indicating a need for improvement and modernization for better usability. - Users find the **interface design lacking** , calling for improvements to make it more intuitive and appealing. - Users find the **UI outdated** , suggesting improvements for a more intuitive and user-friendly experience. #### What Are Recent G2 Reviews of Hawksearch? **["A Powerful and Flexible Site Search Engine"](https://www.g2.com/survey_responses/hawksearch-review-8721321)** **Rating:** 4.5/5.0 stars _— Nicholas T._ [Read full review](https://www.g2.com/survey_responses/hawksearch-review-8721321) **["Excellent Overall Experience and ECommerce Partner"](https://www.g2.com/survey_responses/hawksearch-review-12468382)** **Rating:** 5.0/5.0 stars _— Robert M._ [Read full review](https://www.g2.com/survey_responses/hawksearch-review-12468382) #### What Are G2 Users Discussing About Hawksearch? - [What is Hawksearch used for?](https://www.g2.com/discussions/what-is-hawksearch-used-for) ### [Algolia](https://www.g2.com/products/algolia/reviews) Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies and 500,000 developers, Algolia’s API-first platform handles 1.75 trillion searches annually across e-commerce, SaaS, marketplaces, media, and more. From helping retailers boost conversions with personalized product discovery to enabling companies to surface relevant content instantly, Algolia delivers scalable, reliable, and intuitive solutions built for performance. With seamless integration into any tech stack, user-friendly tools for business teams, and advanced AI customization, Algolia makes it easy to launch tailored digital experiences—accelerating time to value and driving measurable business results. Learn more: https://www.algolia.com/ **Average Rating:** 4.5/5.0 **Total Reviews:** 430 #### How Do G2 Users Rate Algolia? - **Integrations:** 8.1/10 (Category avg: 8.5/10) - **Product Display:** 8.5/10 (Category avg: 8.8/10) - **Reports & Analytics:** 8.3/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Algolia? - **Seller:** [Algolia SAS](https://www.g2.com/sellers/algolia-sas) - **Company Website:** www.algolia.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @algolia 25,496 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb9baff8a790e29c5af7d12a0834c9ef6551dbc706735430566215b8fbf3a275&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falgolia%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website) 871 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CTO, Software Engineer - **Top Industries:** Computer Software, Retail - **Company Size:** 59% Small, 30% Medium #### What Do G2 Reviewers Say About Algolia? _AI-generated summary from verified user reviews_ ##### Pros - Users find **Algolia's ease of use** exceptional, with seamless setup and quick, relevant search results. - Users value Algolia's **search efficiency** , delivering fast and relevant results even within extensive datasets. - Users value the **speed and responsiveness** of Algolia, enhancing their search experience even with large datasets. - Users value the **lightning-fast search speed** of Algolia, greatly enhancing user experience with quick and relevant results. - Users find Algolia to be an **extremely efficient search tool** , enabling organizations to enhance their search experience effortlessly. ##### Cons - Users find Algolia's pricing **expensive** , with advanced features restricted to higher tiers and limited customizations in lower plans. - Users face **limited access to advanced features** and struggle with complex configurations and costly pricing tiers. - Users face a **high learning curve** with Algolia, requiring deep coding knowledge and significant developer involvement. - Users find Algolia's **limited features** challenging, requiring professional coding skills and lacking out-of-the-box solutions. - Users find the **learning difficulty** high due to complex configurations and features tied to higher pricing tiers. #### What Are Recent G2 Reviews of Algolia? **["Lightning-Fast, Highly Accurate Search with Powerful Customization"](https://www.g2.com/survey_responses/algolia-review-12922927)** **Rating:** 5.0/5.0 stars _— Rahul K._ [Read full review](https://www.g2.com/survey_responses/algolia-review-12922927) **["Reliable, Fast Search with Straightforward Setup and Clear Documentation"](https://www.g2.com/survey_responses/algolia-review-12600019)** **Rating:** 4.5/5.0 stars _— Eric T._ [Read full review](https://www.g2.com/survey_responses/algolia-review-12600019) #### What Are G2 Users Discussing About Algolia? - [What is Algolia used for?](https://www.g2.com/discussions/algolia-what-is-algolia-used-for) - [What is Search.io used for?](https://www.g2.com/discussions/what-is-search-io-used-for) ### [Netcore Unbxd](https://www.g2.com/es/products/netcore-unbxd/reviews) Netcore Unbxd es una plataforma de descubrimiento de productos impulsada por IA, consistentemente reconocida como líder por analistas independientes. Nombrada Líder en el Cuadrante Mágico™ de Gartner para Búsqueda de Comercio y Descubrimiento de Productos en 2025 por segundo año consecutivo y obteniendo la puntuación más alta en Oferta Actual y Personalización en Sesión en The Forrester Wave™: Soluciones de Búsqueda de Comercio y Descubrimiento de Productos, Q3 2025, Netcore Unbxd se sitúa a la vanguardia de la categoría. Impulsada por búsqueda avanzada, comercialización, personalización y comercio electrónico Agente, Netcore Unbxd asegura que los compradores encuentren los productos correctos más rápido, lo que lleva a mayores conversiones, valores de pedido y satisfacción del cliente. Su arquitectura está diseñada para escalar, entregando respuestas en milisegundos para asegurar velocidad y relevancia consistentes sin tiempo de inactividad en los últimos 10 años. Confiada por minoristas y marcas líderes en todo el mundo, Netcore Unbxd está diseñada para ayudar a los líderes de comercio electrónico a ofrecer experiencias de descubrimiento sin fricciones y estrategias de comercialización basadas en datos, potenciadas por un agente de compras proactivo y enriquecimiento automático de atributos para facetas precisas, promociones dirigidas y recomendaciones conscientes del inventario que satisfacen las demandas del comercio digital moderno. **Average Rating:** 4.4/5.0 **Total Reviews:** 65 #### How Do G2 Users Rate Netcore Unbxd? - **Integraciones:** 7.8/10 (Category avg: 8.5/10) - **Exhibición de productos:** 7.8/10 (Category avg: 8.8/10) - **Informes y análisis:** 7.9/10 (Category avg: 8.5/10) - **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.1/10) #### Who Is the Company Behind Netcore Unbxd? - **Vendedor:** [Unbxd](https://www.g2.com/es/sellers/unbxd) - **Sitio web de la empresa:** netcoreunbxd.com - **Año de fundación:** 2010 - **Ubicación de la sede:** 205 W 37th Street, New York 10018, USA - **Twitter:** @Unbxd 809 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=071e8ab6b16dd0b56a1a7923e04d1c38c8f6b647b9e4dbc924f801f1e579badb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2002838%2F&secure%5Burl_type%5D=linkedin_company_website) 207 empleados en LinkedIn® #### Who Uses This Product? - **Top Industries:** Venta al por Menor, Indumentaria y Moda - **Company Size:** 57% Medium, 25% Small #### What Do G2 Reviewers Say About Netcore Unbxd? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian a Unbxd por su **excelente atención al cliente** , resolviendo rápidamente los problemas e implementando soluciones efectivas. - Los usuarios elogian el **servicio al cliente rápido** de Netcore Unbxd, mejorando la satisfacción general y resolviendo problemas rápidamente. - Los usuarios valoran la **eficiencia de búsqueda** de Netcore Unbxd, beneficiándose de resultados rápidos, precisos y sugerencias personalizadas. - Los usuarios valoran la **personalización impulsada por IA** de Netcore Unbxd, mejorando la precisión de búsqueda y mejorando las experiencias de compra de los clientes. - Los usuarios valoran las **recomendaciones de productos efectivas** de Unbxd, que aumentan significativamente las tasas de conversión del sitio web y la relevancia. ##### Cons - Los usuarios experimentan **retrasos** con la resolución de problemas e implementación, lo que afecta la eficiencia general de Netcore Unbxd. - Los usuarios experimentan **problemas de integración** , encontrando la plataforma difícil de gestionar sin experiencia de desarrollador e insostenible para equipos pequeños. - Los usuarios experimentan una **curva de aprendizaje pronunciada** con Unbxd, encontrando la personalización y las características desafiantes de navegar de manera efectiva. - Los usuarios encuentran el **proceso de implementación que consume mucho tiempo** , lo que puede retrasar el despliegue completo y complicar los esfuerzos de personalización. - Los usuarios encuentran la **complejidad** de Netcore Unbxd desafiante, requiriendo una experiencia continua de desarrollador que no es sostenible para equipos pequeños. #### What Are Recent G2 Reviews of Netcore Unbxd? **["Herramienta muy útil para la búsqueda en comercio electrónico"](https://www.g2.com/es/survey_responses/netcore-unbxd-review-11282858)** **Rating:** 4.5/5.0 stars _— Dimple F._ [Read full review](https://www.g2.com/es/survey_responses/netcore-unbxd-review-11282858) **["Solución de búsqueda de comercio electrónico extremadamente potente: mejor con algo de soporte de desarrollador."](https://www.g2.com/es/survey_responses/netcore-unbxd-review-11090463)** **Rating:** 4.0/5.0 stars _— Halfdan H._ [Read full review](https://www.g2.com/es/survey_responses/netcore-unbxd-review-11090463) #### What Are G2 Users Discussing About Netcore Unbxd? - [What does Unbxd do?](https://www.g2.com/es/discussions/what-does-unbxd-do) - [Why Unbxd?](https://www.g2.com/es/discussions/why-unbxd) - [Is Unbxd a product based company?](https://www.g2.com/es/discussions/is-unbxd-a-product-based-company) Spotlight Categories [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) [Password Managers Software](https://www.g2.com/categories/password-managers) [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [Multichannel Retail](/categories/multichannel-retail) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse E-Merchandising Themes](/categories/e-merchandising/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated Products classified in the overall E-Merchandising category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business E-Merchandising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business E-Merchandising category. In addition to qualifying for inclusion in the E-Merchandising Software category, to qualify for inclusion in the Enterprise Business E-Merchandising Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. Top Tools at a Glance | | Multi-storefront catalog merchandising with deep customization | User Review "Flexible, Scalable Adobe Commerce with Smooth Store Customization" | | | Salesforce-native storefront merchandising and promotions | User Review "Reliable and Scalable Ecommerce with Salesforce B2C Commerce" | | | AI-powered onsite search and product discovery | User Review "Great tool for your web - search and more..." | | | AI-powered search, merchandising, and personalization | User Review "Transforms Digital Experiences with Speed and Precision" | | | AI-driven search and catalog merchandising | User Review "Bloomreach Still Shines Years Later" | | | E-commerce automation with abandoned-cart recovery | User Review "Smart Marketing Automation Platform" | | | Wholesale catalog merchandising with visual assortment whiteboards | User Review "Intuitive, Quick and Easy" | | | AI-driven searchandizing with automated relevance ranking | User Review "Great search tool with measurable business impact and a great partner" | | | Rule-based collection sorting and searchandising for Shopify | User Review "An outstanding team delivering an excellent solution, I’d recommend them to any client." | | | CRM-native B2B storefront and order automation | User Review "Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce" | * * * Show More * * * ## How Do You Choose the Right E-Merchandising Software? ### What You Should Know About E-Merchandising Software ### What is E-Merchandising Software? E-merchandising software provides various optimization tools for e-commerce businesses to maximize profits for their online store. These tools can organize product displays, optimize searches, and provide personalized recommendations. The goal of e-merchandising software is to increase customer conversion and reduce cart abandonment while also encouraging a customer to purchase more during each transaction. Artificial intelligence plays a large role in e-merchandising, providing the tools to leverage past customer data and behavior to predict and influence future behavior. Much like retail merchandising strategies that package and place items to encourage customers to purchase more or purchase certain items together, e-merchandising tools take those principles and apply them to an e-commerce setting. By also making it easier for customers to find exactly what they are looking for in an online store, customers are more likely to make a purchase. Key Benefits of E-Merchandising Software - Increased customer conversion - Reduced cart abandonment - Easier site navigation for customers - Personalized recommendations to encourage additional purchases ### Why Use E-Merchandising Software? E-merchandising software will make your store’s content both easier to navigate and more attractive to potential customers. **Increased customer conversion —** Customers who can easily find what they want are more likely to make a purchase, and so are customers who receive personalized recommendations. With e-merchandising software, your products can be presented in a way that encourages customers to buy more, in an expedited manner. **Reduced cart abandonment —** A major problem that e-commerce businesses face is customers who place items in their cart but leave the site before purchasing them. With e-merchandising software, products can be presented in a way that makes them more attractive to customers (using data to determine what increases conversion) to reduce cart abandonment. The tool can also leverage data collected from customers and site visitors to improve the store over time. **Increased loyalty —** Customers appreciate simple shopping experiences and personalized suggestions, so e-merchandising software can improve customer loyalty when used well. Some e-merchandising tools may even have built-in loyalty features such as accumulating points for an eventual discount or special gifts for subscribing to a newsletter that can encourage customers to return. ### Who Uses E-Merchandising Software? **E-commerce business owners —** This is the obvious application: those running an e-commerce business seeking to increase growth and improve sales. E-merchandising tools can certainly help with this when used correctly and expectations are tempered. **Marketers —** Marketers can use e-merchandising tools to improve the presentation of their company’s or clients’ products online. By testing different approaches, they can determine which strategies work well with certain demographics and roll those changes out on a larger scale. ### E-Merchandising Software Features **Product recommendations —** Prominently featuring product recommendations is an effective approach to converting browsers into buyers. This can also be a good way to boost underperforming products or test display or visualization strategies. **Visual merchandising —** When shopping online, how the product is represented in pictures and other visual means is all the customer has to go on when making a choice. E-merchandising tools may help adjust and test visual merchandising strategies to find the method that works best for your business and your customers. **Personalization —** Every shopper appreciates personalized recommendations, and e-merchandising software provides the tools for online stores to offer product recommendations based on purchasing history and viewing history. This can increase conversion and loyalty, helping customers discover products they might not have found on their own. **Shopping cart recommendations —** Much like personalized product recommendations, additional recommendations within a customer’s shopping cart can make for a quick and easy upsell as they are about to check out. **Data collection —** Data is any business’ strongest tool, and e-merchandising can help your business collect data on customer shopping behavior as well as which merchandising strategies are beneficial. **Artificial intelligence —** Artificial intelligence powers a variety of software, but e-merchandising can particularly benefit because of the technology's ability to create personalized recommendations. Using artificial intelligence, e-merchandising software can recommend products shoppers are likely to buy based on a variety of data collected by the tool. And as it continuously learns, the predictions will improve. ### Trends Related to E-Merchandising Software **Machine learning —** Similar to artificial intelligence, machine learning enables software to learn how to perform a specific task as it is provided more and more data. Using machine learning and artificial intelligence, e-merchandising software can provide more and more personalized recommendations. **Personalization —** Personalized shopping experiences are attractive to many demographics, and e-merchandising allows online stores to personalize the experience with minimal work on the part of the business. Using data and artificial intelligence, each visitor to the store can receive recommendations that are updated as they make purchases and view items. ### Software and Services Related to E-Merchandising Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms are the platform upon which most e-merchandising software is implemented or integrated. E-commerce businesses create their online store using an e-commerce platform, and the e-merchandising solution adjusts that store accordingly. In many cases, without an e-commerce platform, e-merchandising cannot be used. [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-personalization) **—** E-commerce personalization software focuses primarily on creating tailored shopping experiences. Rather than focus on the presentation of the products, e-commerce personalization provides personal messaging and product recommendations based on their history on the site. Many e-merchandising tools contain e-personalization features. [**Product information management (PIM)**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management software centralizes product information, which can then be adjusted by the e-merchandising tool to maximise effectiveness. While PIM software maintains the integrity of product information, e-merchandising packages that information in the most attractive way possible.