# Best E-Merchandising Software for Medium-Sized Businesses

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Products classified in the overall E-Merchandising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business E-Merchandising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business E-Merchandising category.

In addition to qualifying for inclusion in the E-Merchandising Software category, to qualify for inclusion in the Medium-Sized Business E-Merchandising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.




  ## How Many E-Merchandising Software Products Does G2 Track?
**Total Products under this Category:** 132

  
## How Does G2 Rank E-Merchandising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 5,700+ Authentic Reviews
- 132+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
---

**Sponsored**

### LupaSearch

LupaSearch – AI-Powered eCommerce Search & Discovery About LupaSearch: Headquartered in Europe and founded by a team of veteran search engineers and data scientists, LupaSearch is a fast-growing technology company dedicated to solving the complexities of eCommerce findability. We specialize in serving mid-to-enterprise level online retailers who manage large, complex catalogs. Our mission is to bridge the gap between human intent and machine results, helping businesses globally turn their site search into a high-performing sales assistant. Key Features & Functionality: LupaSearch offers a sophisticated Hybrid Search Engine that combines vector-based semantic search with advanced keyword matching and Large Language Models (LLMs). This ensures the platform understands the "why" behind a query, handling typos, long-tail searches, and multilingual nuances with ease. Key functionalities include AI-driven personalization, dynamic faceted navigation that adapts to search context, and automated product recommendations. Designed for developers and business users alike, our seamless API allows for custom ranking based on business priorities like margins, stock levels, or active promotions. Primary Value & Problem Solved We solve the "zero-results" problem and eliminate the friction that causes high-intent customers to bounce. By providing highly relevant, personalized results in milliseconds, LupaSearch significantly boosts search conversion rates (CR) and revenue per session. We turn site search from a basic utility into a strategic revenue-driving channel, giving eCommerce teams the data-driven insights they need to understand customer demand and optimize their assortment.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=566&secure%5Bdisplayable_resource_id%5D=566&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=566&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1216468&secure%5Bresource_id%5D=566&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-merchandising%2Fmid-market&secure%5Btoken%5D=7056c3215222b3f2bc71c8a4bc2871c89b4b1e6afe29ede5d8c098c2c89299b0&secure%5Burl%5D=https%3A%2F%2Fwww.lupasearch.com%2Fdemo-call%2F&secure%5Burl_type%5D=book_demo)

---

  ## What Are the Top-Rated E-Merchandising Software Products in 2026?
### 1. [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 572
**How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?**

- **Integrations:** 7.9/10 (Category avg: 8.6/10)
- **Product Display:** 8.2/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.0/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (959,186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Specialist, Founder
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 57% Small-Business, 30% Mid-Market


#### What Are Adobe Commerce (formerly Magento Commerce)'s Pros and Cons?

**Pros:**

- Features (46 reviews)
- Customizability (45 reviews)
- Customization (44 reviews)
- Flexibility (43 reviews)
- Ease of Use (38 reviews)

**Cons:**

- Learning Curve (31 reviews)
- Developer Dependency (27 reviews)
- Complexity (25 reviews)
- Complex Setup (25 reviews)
- Slow Performance (22 reviews)

### 2. [Experro](https://www.g2.com/products/experro/reviews)
  Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 46
**How Do G2 Users Rate Experro?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Product Display:** 10.0/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 10.0/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Experro?**

- **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc)
- **Year Founded:** 2008
- **HQ Location:** Charlotte, North Carolina
- **Twitter:** @rapid_ops (993 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rapidops-inc (321 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Apparel & Fashion
  - **Company Size:** 65% Mid-Market, 20% Small-Business


#### What Are Experro's Pros and Cons?

**Pros:**

- Ease of Use (35 reviews)
- Features (21 reviews)
- Search Functionality (19 reviews)
- Analytics (18 reviews)
- Results (18 reviews)

**Cons:**

- Learning Curve (11 reviews)
- Learning Difficulty (10 reviews)
- Poor Documentation (9 reviews)
- High Learning Curve (8 reviews)
- Steep Learning Curve (8 reviews)

### 3. [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews)
  Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about the performance of search & navigation elements on your site. Learn more about the performance of your store, track customer interactions, product popularity, and more, so you can ensure the best shopping experiences with our AI-powered Search, Recommender, Product Listing, and Shopping Assistant products. Give your visitors the ultimate tools to discover your products as efficiently as possible. Luigi's Box is a solution that you and your customers will enjoy using. Luigi's Box is a solution with frequent wins and awards from top software review sites, and a frequent winner of the "Best Est. ROI" and “Leader” G2 badges. Our advanced features are suitable for any e-commerce platform, and they are flexible for any use case. Over the years, we have established several successful collaborations, evidenced by case studies from our satisfied customers, such as Notino, Under Armour, KiK, Škoda, Eurofirany or Ziaja. Our products have helped our clients significantly increase search usage, conversions and revenue. Their success stories and other business growth case studies are available on our website. Luigi's Box offers a user-friendly integration, configuration, and interface, so even non-experienced users can get started easily. To get Luigi’s Box on your website, you start by pasting the tracking script into the header of your website and follow a couple very simple steps. We offer multiple flexible integration types for our clients, even for advanced experts. In addition, we have a team of specialists and quality customer support who are always ready and happy to help. One of the best things is that Luigi's Box doesn't negatively affect the functionality of your website, including rendering. So are you ready to try it out? Increase your revenue with better search and product discovery solutions by Luigi’s Box today.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 420
**How Do G2 Users Rate Luigi's Box?**

- **Integrations:** 9.5/10 (Category avg: 8.6/10)
- **Product Display:** 9.5/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 9.7/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

**Who Is the Company Behind Luigi's Box?**

- **Seller:** [Luigi's Box](https://www.g2.com/sellers/luigi-s-box)
- **Company Website:** https://www.luigisbox.com
- **Year Founded:** 2016
- **HQ Location:** Bratislava
- **Twitter:** @LuigisBox (179 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/luigisbox/ (144 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 59% Small-Business, 35% Mid-Market


#### What Are Luigi's Box's Pros and Cons?

**Pros:**

- Search Functionality (143 reviews)
- Search Efficiency (141 reviews)
- Ease of Use (133 reviews)
- Customer Support (88 reviews)
- Helpful (88 reviews)

**Cons:**

- Expensive (24 reviews)
- Setup Difficulty (21 reviews)
- Difficult Implementation (19 reviews)
- Learning Curve (18 reviews)
- Complex Setup (16 reviews)

### 4. [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews)
  Elastic Suite is a leading B2B ecommerce platform that empowers brands to digitally transform their wholesale buying experience. Designed for enterprise scalability, Elastic Suite provides a centralized, cloud-based solution that replaces traditional sales tools and paper-based catalogs with a fully digital, data-driven approach to product merchandising, order management, and retailer collaboration. With Elastic Suite, brands create interactive digital product catalogs and custom line planning experiences that allow retail buyers and sales teams to visualize assortments, plan purchases, and place orders seamlessly in one platform. Key capabilities include: • Real-time inventory visibility and personalized pricing • Interactive, shoppable digital catalogs and custom line sheets • Centralized order management and easy order placement • B2B sales enablement tools for strategic planning and seasonal buys • Intuitive UX for both sales teams and retail buyers The platform integrates directly with existing ERP, PIM, and CRM systems, ensuring clean data synchronization and eliminating manual order entry and spreadsheet dependency. With advanced B2B analytics, Elastic Suite delivers actionable insights into: • Sales performance and customer buying behavior • Product demand trends to improve forecasting • Inventory optimization and sell-through analysis • Assortment planning across sales channels Global brands trust Elastic Suite in the outdoor, apparel, footwear, sporting goods, and consumer goods industries. It enables sales teams to enhance productivity, reduce operational friction, and build more profitable relationships with their retail partners. Additional benefits include: • Consistent brand presentation across global markets • Automated workflows that reduce order errors and manual touch points • Buyer-facing tools that showcase curated assortments and purchase history • Multi-language and multi-currency support for international teams • Cloud-based infrastructure with fast on-boarding and minimal IT burden Elastic Suite also supports sustainability goals by eliminating printed catalogs and streamlining logistics operations. By modernizing the wholesale channel with a flexible interface and powerful back-end integration, Elastic Suite helps brands scale efficiently, drive revenue growth, and deliver a superior B2B commerce experience.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 39
**How Do G2 Users Rate Elastic Suite?**

- **Integrations:** 8.0/10 (Category avg: 8.6/10)
- **Product Display:** 8.3/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 6.3/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Elastic Suite?**

- **Seller:** [Elastic Suite](https://www.g2.com/sellers/elastic-suite)
- **Year Founded:** 2000
- **HQ Location:** Denver, Colorado, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/elasticsuite (65 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 49% Mid-Market, 49% Small-Business


#### What Are Elastic Suite's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Customer Service (12 reviews)
- Customer Support (10 reviews)
- B2B (7 reviews)
- Product Management (5 reviews)

**Cons:**

- Data Management Issues (4 reviews)
- Integration Issues (4 reviews)
- Inefficient Search (3 reviews)
- Limited Customization (3 reviews)
- Not User-Friendly (3 reviews)

### 5. [Tagalys](https://www.g2.com/products/tagalys/reviews)
  Tagalys is a visual merchandising platform for fashion and lifestyle brands on Shopify. It empowers fashion teams to curate incredible shopping experiences across collections, on-site search, and recommendations. It combines human intuition with machine intelligence to provide programmatic, slot-level control. Merchandisers can build and update collections in minutes using conditions, product pinning, and sequencing. Products can be ranked dynamically by newness, inventory, size availability, sell-through, profit margin, or other attributes, and scheduled ahead of drops or sale days. Server-side rendering ensures that collection pages remain fast and consistent at scale. APIs provide full programmatic control and integration flexibility without sacrificing speed or stability. Make informed, data-driven decisions that continuously improve conversion and revenue with built-in analytics. Common use cases: - Collection merchandising and dynamic product ranking - On‑site search merchandising - Conditional Pinning and sequencing - Shopify Markets and Segmentation - Server‑side collections - Visual stories - Product recommendations - Performance analytics across collections, products, tags, and search


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 121
**How Do G2 Users Rate Tagalys?**

- **Integrations:** 9.0/10 (Category avg: 8.6/10)
- **Product Display:** 9.1/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.4/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Tagalys?**

- **Seller:** [Tagalys](https://www.g2.com/sellers/tagalys)
- **Year Founded:** 2015
- **HQ Location:** Newark, Delaware
- **Twitter:** @tagalys (140 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3743671/ (35 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Ecommerce Manager
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 48% Mid-Market, 46% Small-Business


#### What Are Tagalys's Pros and Cons?

**Pros:**

- Customer Support (12 reviews)
- Customer Satisfaction (7 reviews)
- Ease of Use (7 reviews)
- Implementation Ease (6 reviews)
- Merchandising (6 reviews)

**Cons:**

- Limited Features (3 reviews)
- Learning Difficulty (2 reviews)
- Missing Features (2 reviews)
- User Difficulty (2 reviews)
- Data Management Issues (1 reviews)

### 6. [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
  Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 545
**How Do G2 Users Rate Salesforce B2C Commerce?**

- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Product Display:** 9.3/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 9.2/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Salesforce B2C Commerce?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Salesforce Developer, Software Developer
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 40% Mid-Market, 32% Enterprise


#### What Are Salesforce B2C Commerce's Pros and Cons?

**Pros:**

- Ease of Use (72 reviews)
- Features (48 reviews)
- Integrations (45 reviews)
- Easy Integration (35 reviews)
- Personalization (33 reviews)

**Cons:**

- Complex Setup (39 reviews)
- Expensive (37 reviews)
- Complexity (27 reviews)
- Difficult Setup (26 reviews)
- Complex Implementation (23 reviews)

### 7. [Algolia](https://www.g2.com/products/algolia/reviews)
  Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies and 500,000 developers, Algolia’s API-first platform handles 1.75 trillion searches annually across e-commerce, SaaS, marketplaces, media, and more. From helping retailers boost conversions with personalized product discovery to enabling companies to surface relevant content instantly, Algolia delivers scalable, reliable, and intuitive solutions built for performance. With seamless integration into any tech stack, user-friendly tools for business teams, and advanced AI customization, Algolia makes it easy to launch tailored digital experiences—accelerating time to value and driving measurable business results. Learn more: https://www.algolia.com/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 428
**How Do G2 Users Rate Algolia?**

- **Integrations:** 8.1/10 (Category avg: 8.6/10)
- **Product Display:** 8.5/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.3/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Algolia?**

- **Seller:** [Algolia SAS](https://www.g2.com/sellers/algolia-sas)
- **Company Website:** https://www.algolia.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @algolia (25,482 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/algolia/posts/?feedView=all (852 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CTO, Software Engineer
  - **Top Industries:** Computer Software, Retail
  - **Company Size:** 60% Small-Business, 29% Mid-Market


#### What Are Algolia's Pros and Cons?

**Pros:**

- Ease of Use (74 reviews)
- Search Efficiency (63 reviews)
- Speed (41 reviews)
- Search Speed (40 reviews)
- Efficiency (37 reviews)

**Cons:**

- Expensive (36 reviews)
- Limitations (21 reviews)
- High Learning Curve (20 reviews)
- Limited Features (19 reviews)
- Learning Difficulty (17 reviews)

### 8. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 757
**How Do G2 Users Rate Bloomreach?**

- **Integrations:** 8.7/10 (Category avg: 8.6/10)
- **Product Display:** 8.8/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.9/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Bloomreach?**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,406 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 49% Mid-Market, 28% Small-Business


#### What Are Bloomreach's Pros and Cons?

**Pros:**

- Ease of Use (116 reviews)
- Features (106 reviews)
- Helpful (94 reviews)
- Customer Support (90 reviews)
- Customer Engagement (79 reviews)

**Cons:**

- Learning Curve (91 reviews)
- Learning Difficulty (61 reviews)
- Missing Features (59 reviews)
- Limited Features (54 reviews)
- Difficult Learning (51 reviews)

### 9. [Nosto](https://www.g2.com/products/nosto/reviews)
  Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 226
**How Do G2 Users Rate Nosto?**

- **Integrations:** 8.5/10 (Category avg: 8.6/10)
- **Product Display:** 8.5/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.2/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Nosto?**

- **Seller:** [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions)
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Southern Finland
- **Twitter:** @NostoSolutions (2,398 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2621568/ (170 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 49% Small-Business, 45% Mid-Market


#### What Are Nosto's Pros and Cons?

**Pros:**

- Features (14 reviews)
- Customer Support (11 reviews)
- Personalization (11 reviews)
- Recommendation Systems (11 reviews)
- Recommendations System (10 reviews)

**Cons:**

- Difficult Learning (5 reviews)
- Learning Curve (4 reviews)
- Missing Features (4 reviews)
- Expensive (3 reviews)
- Feature Limitations (3 reviews)

### 10. [Constructor](https://www.g2.com/products/constructor-io-constructor/reviews)
  Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalized experiences in real-time that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and Grove Collaborative.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 58
**How Do G2 Users Rate Constructor?**

- **Integrations:** 8.1/10 (Category avg: 8.6/10)
- **Product Display:** 8.9/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 9.0/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Constructor?**

- **Seller:** [Constructor.io](https://www.g2.com/sellers/constructor-io)
- **Company Website:** https://constructor.io/
- **Year Founded:** 2015
- **HQ Location:** SAN FRANCISCO, CA
- **Twitter:** @constructor_io (262 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constructor-io/ (1,239 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 43% Enterprise, 40% Mid-Market


#### What Are Constructor's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Customer Support (11 reviews)
- Search Efficiency (9 reviews)
- Experience (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Improvement Needed (5 reviews)
- Missing Features (5 reviews)
- Lack of Guidance (4 reviews)
- Time-Consuming (4 reviews)
- Data Management Issues (3 reviews)

### 11. [edrone](https://www.g2.com/products/edrone/reviews)
  edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 237
**How Do G2 Users Rate edrone?**

- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Product Display:** 8.0/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 9.1/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind edrone?**

- **Seller:** [edrone](https://www.g2.com/sellers/edrone)
- **Year Founded:** 2016
- **HQ Location:** Krakow, Małopolska
- **Twitter:** @edrone_me (1,514 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5185135/ (221 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 73% Small-Business, 26% Mid-Market


#### What Are edrone's Pros and Cons?

**Pros:**

- Customer Support (20 reviews)
- Ease of Use (19 reviews)
- Helpful (14 reviews)
- Intuitive (13 reviews)
- Automation (10 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Learning Difficulty (5 reviews)
- Missing Features (5 reviews)
- Complex Setup (4 reviews)
- Difficult Setup (4 reviews)

### 12. [Athos Commerce](https://www.g2.com/products/athos-commerce-athos-commerce/reviews)
  Athos Commerce is an ecommerce-first platform designed specifically for retailers, aimed at enhancing the online shopping experience through advanced functionalities in Search, Merchandising, Personalization, Reporting, and Product Data Management. This platform stands apart from broader digital experience suites by focusing exclusively on the unique needs of commerce, allowing brands to craft shopper journeys that are not only relevant but also seamless and conducive to driving revenue. The target audience for Athos Commerce includes retailers of all sizes looking to optimize their online presence and improve customer engagement. Whether a small boutique or a large-scale retailer, businesses can leverage Athos to enhance their ecommerce strategies. The platform is particularly beneficial for those seeking to streamline their operations and provide a more personalized shopping experience, which is increasingly important in today’s competitive market. Key use cases for Athos Commerce include improving product discoverability through advanced search capabilities, enabling retailers to present their products in a way that resonates with their target audience. The merchandising tools allow brands to curate collections and promotions effectively, ensuring that customers are presented with the most relevant products based on their preferences and shopping behavior. Additionally, the personalization features help tailor the shopping experience to individual users, enhancing customer satisfaction and loyalty. Athos Commerce offers several key features that set it apart in the ecommerce landscape. Its robust reporting capabilities provide retailers with actionable insights into customer behavior and sales performance, enabling data-driven decision-making. The platform’s Product Data Management system ensures that product information is accurate, consistent, and easily accessible, which is crucial for maintaining a professional online storefront. By integrating these functionalities into a single platform, Athos Commerce simplifies the management of ecommerce operations, allowing retailers to focus on growth and customer engagement. Overall, Athos Commerce stands out as a specialized solution for retailers looking to enhance their ecommerce capabilities. By providing tools that are specifically designed for commerce, it empowers brands to create engaging and effective shopper journeys that not only meet customer expectations but also drive sales and revenue growth.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 217
**How Do G2 Users Rate Athos Commerce?**

- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Product Display:** 9.1/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.2/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Athos Commerce?**

- **Seller:** [Athos Commerce](https://www.g2.com/sellers/athos-commerce)
- **Company Website:** https://athoscommerce.com/
- **HQ Location:** San Antonio, Texas
- **Twitter:** @SearchSpring (2,261 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/athos-commerce/ (275 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Ecommerce Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 52% Small-Business, 43% Mid-Market


#### What Are Athos Commerce's Pros and Cons?

**Pros:**

- Search Efficiency (43 reviews)
- Customer Support (42 reviews)
- Ease of Use (38 reviews)
- Search Functionality (36 reviews)
- Merchandising (26 reviews)

**Cons:**

- Feature Deficiency (15 reviews)
- Missing Features (12 reviews)
- Expensive (9 reviews)
- Lack of Customization (9 reviews)
- Limited Features (9 reviews)

### 13. [Hawksearch](https://www.g2.com/products/hawksearch/reviews)
  Hawksearch is an Artificial Intelligence driven personalized search and recommendations platform that powers success for any size business across all industries. Our goal is to ensure brands have innovative tools to deliver an accurate, relevant search experiences enabling users to find the relevant results for their needs in context, no matter the device, platform, or language. Having completed over 800+ implementations, Hawksearch is utilized for delivering engaging and personalized search experiences through our innovative features, which enable marketers, merchandisers and developers to accomplish their goals. Hawksearch's advanced machine learning and automation handle all the reactive and day-to-day monitoring allowing your team to focus on the big picture solution. Our conversion analyzer is built to understand your customer's keywords and convert them into phrases contained in your data. With built in metric families and libraries, you no longer need to have hundreds of synonyms to handle unit of measure and other metrics.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 77
**How Do G2 Users Rate Hawksearch?**

- **Integrations:** 8.0/10 (Category avg: 8.6/10)
- **Product Display:** 8.3/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 7.6/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Hawksearch?**

- **Seller:** [Bridgeline Digital](https://www.g2.com/sellers/bridgeline-digital)
- **Year Founded:** 2000
- **HQ Location:** Burlington, MA
- **Twitter:** @Bridgeline (1,657 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/16846/ (285 employees on LinkedIn®)
- **Ownership:** NASDAQ:BLIN

**Who Uses This Product?**
  - **Top Industries:** Retail, Business Supplies and Equipment
  - **Company Size:** 47% Mid-Market, 28% Small-Business


#### What Are Hawksearch's Pros and Cons?

**Pros:**

- Search Efficiency (11 reviews)
- Search Quality (9 reviews)
- Ease of Use (8 reviews)
- Customer Support (7 reviews)
- Personalization (7 reviews)

**Cons:**

- Improvement Needed (4 reviews)
- Outdated Interface (3 reviews)
- Software Bugs (3 reviews)
- Complex Setup (2 reviews)
- Difficult Navigation (2 reviews)

### 14. [Netcore Unbxd](https://www.g2.com/products/netcore-unbxd/reviews)
  Netcore Unbxd is an AI-powered product discovery platform consistently recognized as a leader by independent analysts. Named a Leader in Gartner’s 2025 Magic Quadrant™ for Commerce Search and Product Discovery for the second consecutive year and earning the highest score in Current Offering & In-Session Personalization in The Forrester Wave™: Commerce Search and Product Discovery Solutions, Q3 2025, Netcore Unbxd stands at the forefront of the category. Powered by advanced search, merchandising, personalization, and Agentic ecommerce, Netcore Unbxd ensures shoppers find the right products faster, leading to higher conversions, order values, and customer satisfaction. Its architecture is built for scale, delivering responses in milliseconds to ensure consistent speed and relevance with zero downtime in the last 10 years. Trusted by leading retailers and brands worldwide, Netcore Unbxd is designed to help ecommerce leaders deliver frictionless discovery experiences and data-driven merchandising strategies, empowered by a proactive shopping agent and automated attribute enrichment for accurate facets, targeted promotions, and inventory-aware recommendations that meet the demands of modern digital commerce.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 65
**How Do G2 Users Rate Netcore Unbxd?**

- **Integrations:** 7.8/10 (Category avg: 8.6/10)
- **Product Display:** 7.8/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 7.9/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

**Who Is the Company Behind Netcore Unbxd?**

- **Seller:** [Unbxd](https://www.g2.com/sellers/unbxd)
- **Company Website:** https://netcoreunbxd.com/
- **Year Founded:** 2010
- **HQ Location:** 205 W 37th Street, New York 10018, USA
- **Twitter:** @Unbxd (808 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2002838/ (207 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 57% Mid-Market, 25% Small-Business


#### What Are Netcore Unbxd's Pros and Cons?

**Pros:**

- Customer Support (11 reviews)
- Search Efficiency (9 reviews)
- Customer Satisfaction (8 reviews)
- Ease of Use (7 reviews)
- Personalization (6 reviews)

**Cons:**

- Delays (4 reviews)
- Integration Issues (4 reviews)
- Time-Consuming (4 reviews)
- Complex Reporting (3 reviews)
- Learning Difficulty (3 reviews)

### 15. [Reflektion](https://www.g2.com/products/reflektion/reviews)
  The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. A scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, all made smarter with E-Commerce AI that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. Breakthrough 1:1 Customer Engagement Technology. Finally Within Reach. No hodge-podge of on-premises and hosted tools. No custom coding. No reliance on developers and data scientists. We built the Reflektion Customer Engagement Platform in the cloud, so any marketing and merchandising manager, at every brand and retailer can deploy plug and play visitor experiences that drive behavior, realize the benefits of real self-learning AI and configure it all with clicks, not code—and see the impact of it all with visual analytics and executive reports. Reflektion easily connects to any existing E-Commerce platform, using JavaScript or API so any online retailer can enhance their current site with the latest hyper-personalization technology, quickly and efficiently.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 23
**How Do G2 Users Rate Reflektion?**

- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Product Display:** 9.3/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.6/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Reflektion?**

- **Seller:** [Reflektion](https://www.g2.com/sellers/reflektion)
- **Year Founded:** 2012
- **HQ Location:** San Mateo, CA
- **Twitter:** @ReflektionInc (1,307 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/reflektion (13 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 46% Mid-Market, 33% Enterprise


### 16. [Bluecore](https://www.g2.com/products/bluecore/reviews)
  Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 91
**How Do G2 Users Rate Bluecore?**

- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Product Display:** 7.0/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.3/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Bluecore?**

- **Seller:** [Bluecore](https://www.g2.com/sellers/bluecore)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @Bluecore (3,913 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3119015/ (344 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 48% Mid-Market, 28% Enterprise


#### What Are Bluecore's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Helpful (12 reviews)
- Customer Support (11 reviews)
- Automation (9 reviews)
- Email Marketing (9 reviews)

**Cons:**

- Campaign Issues (6 reviews)
- Learning Curve (6 reviews)
- Missing Features (6 reviews)
- Difficult Learning (5 reviews)
- Email Management (5 reviews)

### 17. [Clerk.io](https://www.g2.com/products/clerk-io/reviews)
  Clerk.io is an all-in-one e-commerce personalization platform that improves the performance and profitability of your webstore while saving you time and driving growth for your business. By using industry-leading artificial intelligence to power hyper-relevance throughout your customer journey, we automate higher conversion rates, basket sizes, and order values. At Clerk, we're dedicated to giving our customers all the tools they need to get the most out of our e-commerce personalization platform. We help our customers grow their sales through dynamic product recommendations, personalized emails, efficient site search, and audience segmentation: all with our cookieless solution. We’re here to empower our customers across the globe to deliver personalized shopping experiences for their users. Many details about our goods and services are available on our website, including regular product updates. We recognize how critical it is to update you on the most recent product changes and features so you can always stay updated. To better understand the solutions available and how they might benefit your organization, we also give user examples for the various products. Our case studies show how other businesses have increased their sales using Clerk's AI-driven technology. In addition to our resources, we provide dedicated help via our website, giving you quick access to our group of professional tech experts. Our team is committed to giving you the best advice and assistance possible so you can make the most of our platform. We are confident that our AI-driven customization solutions may assist you in achieving your professional objectives, so let us help you grow your business and reach your business goals.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 120
**How Do G2 Users Rate Clerk.io?**

- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Product Display:** 8.9/10 (Category avg: 8.7/10)
- **Reports & Analytics:** 8.9/10 (Category avg: 8.4/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Clerk.io?**

- **Seller:** [Clerk.io](https://www.g2.com/sellers/clerk-io)
- **Year Founded:** 2011
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @Clerk_io (107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5307591/ (101 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 80% Small-Business, 14% Mid-Market


#### What Are Clerk.io's Pros and Cons?

**Pros:**

- Customer Support (2 reviews)
- Conversion Optimization (1 reviews)
- Customer Engagement (1 reviews)
- E-commerce Marketing (1 reviews)
- Engagement (1 reviews)



    ## What Is E-Merchandising Software?
  [E-Commerce Software](https://www.g2.com/categories/e-commerce)
  ## What Software Categories Are Similar to E-Merchandising Software?
    - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)
    - [Personalization Software](https://www.g2.com/categories/personalization)
    - [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search)

  
---

## How Do You Choose the Right E-Merchandising Software?

### What You Should Know About E-Merchandising Software

### What is E-Merchandising Software?

E-merchandising software provides various optimization tools for e-commerce businesses to maximize profits for their online store. These tools can organize product displays, optimize searches, and provide personalized recommendations. The goal of e-merchandising software is to increase customer conversion and reduce cart abandonment while also encouraging a customer to purchase more during each transaction. Artificial intelligence plays a large role in e-merchandising, providing the tools to leverage past customer data and behavior to predict and influence future behavior.

Much like retail merchandising strategies that package and place items to encourage customers to purchase more or purchase certain items together, e-merchandising tools take those principles and apply them to an e-commerce setting. By also making it easier for customers to find exactly what they are looking for in an online store, customers are more likely to make a purchase.

Key Benefits of E-Merchandising Software

- Increased customer conversion
- Reduced cart abandonment
- Easier site navigation for customers
- Personalized recommendations to encourage additional purchases

### Why Use E-Merchandising Software?

E-merchandising software will make your store’s content both easier to navigate and more attractive to potential customers.

**Increased customer conversion —** Customers who can easily find what they want are more likely to make a purchase, and so are customers who receive personalized recommendations. With e-merchandising software, your products can be presented in a way that encourages customers to buy more, in an expedited manner.

**Reduced cart abandonment —** A major problem that e-commerce businesses face is customers who place items in their cart but leave the site before purchasing them. With e-merchandising software, products can be presented in a way that makes them more attractive to customers (using data to determine what increases conversion) to reduce cart abandonment. The tool can also leverage data collected from customers and site visitors to improve the store over time.

**Increased loyalty —** Customers appreciate simple shopping experiences and personalized suggestions, so e-merchandising software can improve customer loyalty when used well. Some e-merchandising tools may even have built-in loyalty features such as accumulating points for an eventual discount or special gifts for subscribing to a newsletter that can encourage customers to return.

### Who Uses E-Merchandising Software?

**E-commerce business owners —** This is the obvious application: those running an e-commerce business seeking to increase growth and improve sales. E-merchandising tools can certainly help with this when used correctly and expectations are tempered.

**Marketers —** Marketers can use e-merchandising tools to improve the presentation of their company’s or clients’ products online. By testing different approaches, they can determine which strategies work well with certain demographics and roll those changes out on a larger scale.

### E-Merchandising Software Features

**Product recommendations —** Prominently featuring product recommendations is an effective approach to converting browsers into buyers. This can also be a good way to boost underperforming products or test display or visualization strategies.

**Visual merchandising —** When shopping online, how the product is represented in pictures and other visual means is all the customer has to go on when making a choice. E-merchandising tools may help adjust and test visual merchandising strategies to find the method that works best for your business and your customers.

**Personalization —** Every shopper appreciates personalized recommendations, and e-merchandising software provides the tools for online stores to offer product recommendations based on purchasing history and viewing history. This can increase conversion and loyalty, helping customers discover products they might not have found on their own.

**Shopping cart recommendations —** Much like personalized product recommendations, additional recommendations within a customer’s shopping cart can make for a quick and easy upsell as they are about to check out.

**Data collection —** Data is any business’ strongest tool, and e-merchandising can help your business collect data on customer shopping behavior as well as which merchandising strategies are beneficial.

**Artificial intelligence —** Artificial intelligence powers a variety of software, but e-merchandising can particularly benefit because of the technology's ability to create personalized recommendations. Using artificial intelligence, e-merchandising software can recommend products shoppers are likely to buy based on a variety of data collected by the tool. And as it continuously learns, the predictions will improve.

### Trends Related to E-Merchandising Software

**Machine learning —** Similar to artificial intelligence, machine learning enables software to learn how to perform a specific task as it is provided more and more data. Using machine learning and artificial intelligence, e-merchandising software can provide more and more personalized recommendations.

**Personalization —** Personalized shopping experiences are attractive to many demographics, and e-merchandising allows online stores to personalize the experience with minimal work on the part of the business. Using data and artificial intelligence, each visitor to the store can receive recommendations that are updated as they make purchases and view items.

### Software and Services Related to E-Merchandising Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms are the platform upon which most e-merchandising software is implemented or integrated. E-commerce businesses create their online store using an e-commerce platform, and the e-merchandising solution adjusts that store accordingly. In many cases, without an e-commerce platform, e-merchandising cannot be used.

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-personalization) **—** E-commerce personalization software focuses primarily on creating tailored shopping experiences. Rather than focus on the presentation of the products, e-commerce personalization provides personal messaging and product recommendations based on their history on the site. Many e-merchandising tools contain e-personalization features.

[**Product information management (PIM)**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management software centralizes product information, which can then be adjusted by the e-merchandising tool to maximise effectiveness. While PIM software maintains the integrity of product information, e-merchandising packages that information in the most attractive way possible.