The thing I like most about Cloudinary is that it offers a generous free plan with a good amount of storage. I believe it provides around 25 GB of storage on its free tier, which is quite useful for developers. It allows me to upload, store, and retrieve media files directly through my application with minimal effort.

As a developer, I find Cloudinary extremely useful because I often build applications that require media storage, such as images and other files. It also provides SDKs that make integration with applications much easier. Because of its generous free tier, developer-friendly tools, and ease of integration, Cloudinary is my go-to free solution for media storage. Review collected by and hosted on G2.com.

The thing I dislike most about Cloudinary is its web interface. Although the services and features it provides are excellent, I feel that its web UI does not offer the same level of experience. In particular, the way it displays folder structures and uploaded media could be improved. Managing and navigating through folders and finding uploaded files could be more intuitive and user-friendly. Overall, I think Cloudinary has great potential, but its web interface still has room for improvement. Review collected by and hosted on G2.com.

What I like best about Cloudinary is how effortlessly it handles media uploads, storage, and on-the-fly URL image transformations for my web and mobile chat application. Integrating the API keys with a React frontend and a C#/.NET backend took very little setup, and the Dynamic folders mode makes organizing user-uploaded chat media and profile avatars super clean without complex backend file-handling code. I also really appreciate the main dashboard's real-time Usage Overview—being able to clearly monitor our 30-day image impressions, transformations, bandwidth in megabytes, and total storage against our 25-credit monthly allowance at a single glance makes tracking resource consumption completely transparent. Automatic format optimization like WebP and AVIF delivery keeps media loading fast on mobile browsers too. Review collected by and hosted on G2.com.

What can be a bit confusing at first with Cloudinary is understanding how the unified credit system calculates usage across different metrics—since transformations, net storage, and monthly bandwidth all draw from the same 25-credit pool, a sudden spike in high-resolution image transformations or video processing can burn through credits faster than expected if you do not configure strict eager transformation rules upfront. Also, navigating between the classic Media Library settings, Product Environment tabs, and the newer MediaFlows interface can feel slightly cluttered when you just want to quickly adjust upload presets, webhook notifications, or folder security permissions. Finally, the jump in pricing from the base 25-credit tier to the next paid plan is quite steep for smaller independent web applications. Review collected by and hosted on G2.com.

I like its powerful and flexible image and video transformation capabilities. The API is incredibly easy to integrate and the ability to dynamically optimize improves user experience. Review collected by and hosted on G2.com.

The pricing structure is expensive as your media library and transformation usage grow, and the sheer number of advanced features and settings can make it a bit difficult for beginners. Review collected by and hosted on G2.com.

The ability to automatically optimize, transform, and resize images on-the-fly based on the requesting device or browser is a massive time-saver, particularly for sites where performance directly impacts conversion. Review collected by and hosted on G2.com.

Cloudinary uses a credit-based system that can be difficult to forecast. Costs for storage, bandwidth, and "transformations" (any change to an image or video) can scale aggressively. For a growing business, it’s easy to hit overage fees if your traffic or media library grows faster than your plan's limits, and the high-end tiers often require "contact sales" negotiations, making budgeting less transparent. Review collected by and hosted on G2.com.

Cloudinary makes image management straightforward and efficient. I especially appreciate the automatic image optimization, flexible dynamic transformations, dependable hosting, and the fast delivery through its CDN. Review collected by and hosted on G2.com.

The platform does have a learning curve, particularly when you start using the more advanced image transformation and automation features. Some settings aren’t immediately intuitive, so it can take a bit of time to get comfortable and fully understand all the options available. Review collected by and hosted on G2.com.

Cloudinary is an excellent service for image and video runtime processing, helping you distribute content via a CDN. Its Digital Asset Management (DAM) system has an intuitive interface that enables users with varying levels of technical proficiency to manage assets and share them with stakeholders.

Cloudinary has a strong technical foundation, and it’s clearly built by developers for developers. It offers many features to process assets on demand as they’re consumed on your site, with a reliable CDN on top to distribute your content globally—optimized and transformed exactly as you want and need.

Cloudinary is also always improving and listening to customer needs. Very often, you even have the chance to speak directly with Product Owners and other responsible team members to suggest changes and have an open exchange about features and usability.

Integration with Contentful is easy and straightforward and also the usage of the different widgets for upload or video play are easy to integrate and full of built-in functionality.

The pricing may vary highly on the usage and traffic, however considering that, especially when speaking about the assets delivery, everything is fully managed, already give a great advantage and removes the burden of managing infrastructure and configurations. You only need to care about the content.

With the upcoming AI features Cloudinary is building, there will be the possibility to easily scale without the burden of manual human intervention. Assets moderation or enhancing content will become easy and straightforward, thanks also to the usage of agents that can support the build and engineering of such capabilities

Last but not least, Cloudinary provides excellent support. With Platinum or Diamond Support, responses to questions, doubts, and technical issues can arrive within minutes. Review collected by and hosted on G2.com.

It takes some time to master all the technical features provided by Cloudinary, and they’re not always intuitive to set up or manage.

I’d recommend having a technically responsible person on your team to take ownership of the system, because business requirements often need to be “translated” into implementation details on the Cloudinary platform. The SDKs and APIs could be improved, and in few cases their usage feels cumbersome or not very intuitive. As a result, development can slow down when you need to reach out to support to fully understand how certain features are meant to be used. Review collected by and hosted on G2.com.

I really like Cloudinary's simple UI interface because it's easy to use and includes features like creating folder structures that I frequently use to organize my files. I also appreciate its ability to preview different file types like .mov and .mp4, which makes sharing them with clients seamless as they don't require any additional steps to review. The ease of sharing links and searching for them through its search feature is also very convenient. Another thing I like is how easy it was to set up Cloudinary; everything went smoothly through SSO, which made the whole process seamless. Additionally, being able to re-upload files easily because Cloudinary can detect file name duplicates is extremely useful when creating multiple versions of items. Review collected by and hosted on G2.com.

I would love Cloudinary to read HTML5. That would be helpful to me if it's able to stage different web-based files. Also, I would love if Cloudinary could be more integrated with the Adobe suite. For example, if After Effects could directly export into Cloudinary, that would be helpful. Review collected by and hosted on G2.com.

The ability to manipulate images and videos simply by altering parameters in the asset URL is incredibly elegant. Review collected by and hosted on G2.com.

Pricing model is preatty hard to understand and price level is really too expensive Review collected by and hosted on G2.com.

I use Cloudinary to store and categorize images, and I have all images in one place stored in an easy and organized fashion. It's easy to find and update categories so one of the thousands of images is easily found. I like that you can edit tags for many images at the same time and don't have to do it one at a time, which helps loads when I have made a new tag or am making new folders to be able to do it quickly and efficiently. The initial setup of Cloudinary was very easy, and it is very user-friendly. Review collected by and hosted on G2.com.

I would like there to be a setting so when you open an image you can have the setting set so it doesn't open the downloads tab but instead the metadata or summary tab. Also, when you have selected many images and then accidentally click on something outside the white select box, you unselect everything, which can be very annoying. Review collected by and hosted on G2.com.

The biggest value is programmatic, on-the-fly media transformation. Instead of briefing a designer or agency for every asset, we define a transformation once and reuse it everywhere: AI/content-aware cropping that turns rectangular shots into clean square formats, automated background removal, and banner composition that layers localized text, loyalty tiers, and discount values dynamically — no manual HTML alignment.

Integrations are where it really pays off. It plugs into our modular stack via API, so we ingest, tag, and serve assets without ever opening the DAM UI. The Contentful plugin lets the team swap landing-page assets directly; the Braze integration drives dynamic, localized email banners; and we built a one-click layer connecting Cloudinary to YouTube so brand marketing can publish video with a single button. One-button templates auto-crop and resize assets to each affiliate partner's spec, cutting time-to-market from days to minutes.

Performance is solid — assets are delivered fast and consistently across email, web, and affiliate channels from a single source of truth. On ROI, these automations sharply reduced our reliance on external agencies and freed in-house designers from routine resizing; marketing now assembles designs from templates (e.g. Google Sheets–driven) on its own.

The UI is approachable — "Google Photos for grown-ups" — and onboarding/support was a genuine differentiator: their team helped build our initial transformations, resolved early API issues quickly, and consistently ships features based on customer feedback. Review collected by and hosted on G2.com.

Honestly, most of what I'd flag is less a shortcoming of the product and more a reflection of how capable it is. The same flexibility that makes Cloudinary powerful also means there's depth to learn — getting full value from programmatic transformations takes some comfort with CSS/HTML, and richer integrations call for a bit of engineering time. For a larger organization, it's worth going in knowing the platform rewards preparation: defining your taxonomy, folder structures, and workflows up front makes a real difference to how smoothly things scale. We did see a few cryptic API messages early on, though support helped us resolve them quickly. None of it held us back — it's really just a reminder that Cloudinary gives you a lot of room to build, and the results depend on the structure and processes you put around it. Review collected by and hosted on G2.com.