---
title: Brandfolder Reviews
meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1428 reviews by the users' company size, role or industry
  to find out how Brandfolder works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 1428
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Brandfolder Reviews
**Vendor:** Smartsheet  
**Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 1,428
## About Brandfolder
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease.



## Brandfolder Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Brandfolder, enabling quick access to organized creative assets for everyone. (56 reviews)
- Users appreciate the **organization and easy sharing** of assets in Brandfolder, enhancing team collaboration and efficiency. (44 reviews)
- Users find **sharing ease** with Brandfolder invaluable, facilitating smooth access and collaboration for all digital assets. (32 reviews)
- Users value Brandfolder for its **excellent content organization** , simplifying search and enhancing digital asset management efficiency. (31 reviews)
- Users value the **effective asset organization** of Brandfolder, enabling efficient sharing and easy access for teams. (26 reviews)
- Ease of Finding (23 reviews)
- Content Sharing (21 reviews)
- Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews)
- Tagging System (19 reviews)
- Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews)

**What users dislike:**

- Users find Brandfolder to be **expensive** , especially when considering additional licenses and overall costs for integrations. (17 reviews)
- Users often face **search issues** with Brandfolder, leading to confusion and frustration when locating assets. (16 reviews)
- Users find the **tagging issues** in Brandfolder daunting, leading to a cumbersome experience when organizing assets. (16 reviews)
- Users experience **search difficulties** within Brandfolder, often facing confusion and inefficiencies when locating assets effectively. (15 reviews)
- Users face challenges with **inadequate search functionality** , making it difficult to efficiently locate assets in Brandfolder. (11 reviews)
- Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews)
- Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews)
- Inefficient Tagging (10 reviews)
- Integration Issues (10 reviews)
- Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews)

## Brandfolder Reviews
  ### 1. Brandfolder is great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 04, 2023

**What do you like best about Brandfolder?**

The search functionality is so intuitive

**What do you dislike about Brandfolder?**

The price is a bit much but not the end of the world

**What problems is Brandfolder solving and how is that benefiting you?**

Making it easier to find our company assets

  ### 2. What is a Smartsheet exactly?

**Rating:** 2.5/5.0 stars

**Reviewed by:** Karen P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

I do like the way everything is organized, my cient has 3 general portals and those are configured nicely.

**What do you dislike about Brandfolder?**

SmartSheet for brand reviews. It is just something else I have to sign up for and learn the format. I just wish we could all work on one universal format.

**What problems is Brandfolder solving and how is that benefiting you?**

Downloading assets from my client's library, brand reviews (we do not use the templates)

  ### 3. Brandfolder Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shauna  B. | Director of Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

The fact that the Brandfolder is very user-friendly is beneficial. I can find things that I am looking for easily.

**What do you dislike about Brandfolder?**

I cannot say that is anything that I do not like about the Brandfolder at this time.

**What problems is Brandfolder solving and how is that benefiting you?**

It helps me with brochure and flyer creation so that I have marketing tools and resources. It also helps with useful tools for social media posts.

  ### 4. Best asset set up ever!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2023

**What do you like best about Brandfolder?**

Easy user interface and my one stop shop for all branded assets! Anyone from our team can access whatever they want, wherever they may be - which makes collaboration significantly easier

**What do you dislike about Brandfolder?**

Nothing at all! I've not face major issues with Brandfolder. My team has been able to use it with ease

**What problems is Brandfolder solving and how is that benefiting you?**

Process streamlining, reducing dependencies on different teams

  ### 5. Brandfolder Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Organizing company assets in one convenient place

**What do you dislike about Brandfolder?**

The interface is a little clunky and if you don't really spend time on maintaining your data items can get lost or hard to find.

**What problems is Brandfolder solving and how is that benefiting you?**

Making sure the current version of company logos are being used by customers. My client's logo is constantly being tweaked and its easy to use the wrong logo at times.

  ### 6. User-Friendly Marketing Streamlined

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tami Q. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brandfolder is a fantastic tool for any business looking to manage their brand assets and streamline their marketing efforts. The platform is intuitive and user-friendly, making it easy for anyone to use, regardless of technical expertise. I love that all assets are centralized in one location with brand guidelines.

**What do you dislike about Brandfolder?**

I'd like to see additional sorting options added

**What problems is Brandfolder solving and how is that benefiting you?**

Brandfolder is streamlining my marketing

  ### 7. COOP X Brandfolder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabi T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Easy access, industry leader and so many of our partners are already familiar. Easy to upload and share assets. Keeps everything organized and grows with you!

**What do you dislike about Brandfolder?**

Not enough compatibility for mobile. Hoping for more development in guiding older users around the platform. Not always easy to get people added to the site.

**What problems is Brandfolder solving and how is that benefiting you?**

Sharing assets across distributors and partners, previously it was just an internal server where we would dig for things and hope it worked when emailing larger files to each other. Now with brandfolder and share links its so easy and takes seconds to do.

  ### 8. Sell Sheets!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joseph D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

It's very easy to access and navigate Brandfolder once on the site. All my sell sheets and assets are right there within a click of a button! If you're in the beer business get this!

**What do you dislike about Brandfolder?**

Wish there was a mobile app. It would make it easier to access from mobile.

**What problems is Brandfolder solving and how is that benefiting you?**

It's a beautiful orginazation and navigation tool!

  ### 9. Brandfolder great tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole  B. | Salon Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

It is an easy way to access  and share much needed materials.

**What do you dislike about Brandfolder?**

I do wish that the downloading was easier an option to one click download multiple files would be easy for my needs but its the only small thing, otherwise i love it

**What problems is Brandfolder solving and how is that benefiting you?**

It helps to organize all the assets i need for my marketing purposes.

  ### 10. Corcoran Austin Hill Realty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danyell W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

I love the fact that I can find everything in one spot including the PS and IND versions. That enable me to make the modifications I need.

**What do you dislike about Brandfolder?**

Sometimes things are a little hard to find but with some time I can.

**What problems is Brandfolder solving and how is that benefiting you?**

Sometimes the creative juices aren't flowing. Brandfolder elevates the stress of having a creative block.

  ### 11. Great product with tools I can use for my business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

That companies can upload resources I can use for my business and post to my social media

**What do you dislike about Brandfolder?**

I haven't had an issues with Brandfoler, once in a while there is content that I don't love, but that is on the company that posts it, not Brandfolder.

**What problems is Brandfolder solving and how is that benefiting you?**

Easy marketing without me having to come up with content.

  ### 12. System is very intuitive and their customer service is wonderful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hope B. | Director, Marketing Operations, Enterprise (> 1000 emp.)

**Reviewed Date:** August 25, 2022

**What do you like best about Brandfolder?**

The platform is very easy to navigate and perform actions with very little training - both for guest users and admin alike.  I've found their Chat Support team to be second to none.  They are quick to connect, very knowledgeable and helpful, going above and beyond to see that my questions/issues are resolved, and they are extremely polite while doing so!

**What do you dislike about Brandfolder?**

The ai auto-populate tagging has been a challenge. The irrelevant terms were a nuisance (although you can request customer support to delete them from the back end so they don't continually show up). The system automatically repopulates terms that have been deleted if a name change is made to the asset. Given the narrow descriptive focus of the assets my client used, we turned it off, resulting in greater efficiency in processing assets.

**What problems is Brandfolder solving and how is that benefiting you?**

Easy and intuitive access for searching and sharing thousands of assets.  The search function is very robust, and pulls from product name, custom fields and tags, making searching easy.  (Though in some cases irrelevant images will appear). The Boolean-type search function allows you to search a variety of ways for assets.  Brandfolder's search function allows much greater efficiency, especially for admins when searching, and comparing assets.

  ### 13. Organized

**Rating:** 3.5/5.0 stars

**Reviewed by:** Amanda R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

The website is very organized, its easy to find what you are looking for.

**What do you dislike about Brandfolder?**

I do not like that we can't edit where the logo is placed, or the sized on a print ad. It would also be nice to change the location and size of those items

**What problems is Brandfolder solving and how is that benefiting you?**

Helps to create our print ads

  ### 14. Awesome service for all of your branding needs!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Brandfolder?**

I like the intuitiveness and ease of use when it comes to use Brandfolder. No matter the brand it always has a user-friendly interface. It's an all-around great software product.

**What do you dislike about Brandfolder?**

I haven't run into any major issues with Brandfolder itself. it may be due to various vendors that use it, but not necessarily anything that Brandfolder has done.

**What problems is Brandfolder solving and how is that benefiting you?**

No problems to report as of yet. It's been an easy experience. The more brands that use Brandfolder the easier it will be to have one uniform service for all marketing needs.

  ### 15. My experience has been great. We had challenges getting Brand folder to work on our network at first

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 18, 2023

**What do you like best about Brandfolder?**

I like the ability to request content by links. This is very helpful for content collection.

**What do you dislike about Brandfolder?**

Nothing stands out in my mind. Sometimes it is a little bit difficult to find certain settings but for the most part, I don't see any large issues

**What problems is Brandfolder solving and how is that benefiting you?**

Content collection, Approved asset sharing, brand elements sharing

  ### 16. Brandfolder is a great tool to house assets

**Rating:** 4.0/5.0 stars

**Reviewed by:** Roseann D. | Director - Outdoor Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

I like that both my team and my accounts can go to one central place to locate assets.

**What do you dislike about Brandfolder?**

I can't think of any downsides. I'm pleased with Brandfolder.

**What problems is Brandfolder solving and how is that benefiting you?**

It gives us a tool to organize and house many different assets that we can easily access and share with our customers.

  ### 17. New era of AI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2023

**What do you like best about Brandfolder?**

Brandfolder helps marketers and creatives manage and distribute all of their assets, and understand how they're performing.

**What do you dislike about Brandfolder?**

It will take time to use Brandfolder by everyone. Everything is amazing.

**What problems is Brandfolder solving and how is that benefiting you?**

I am new to this so evaluating in details will keep you posted.

  ### 18. Organized and User-Friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kathryn A. | Manager, Foundation Relations, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brandfolder makes it super easy for teams to share and organize a variety of assets.

**What do you dislike about Brandfolder?**

I can't think of any dislikes about Brandfolder - I find it very useful.

**What problems is Brandfolder solving and how is that benefiting you?**

As a user, I like using Brandfolder to get assets myself instead of having to bug the busy marketing team.

  ### 19. Smartsheet Review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Chris E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

I like that it has a similar feel to Microsoft Excel.

**What do you dislike about Brandfolder?**

I find collapsing the sections to be a bit cumbersome, but necessary.

**What problems is Brandfolder solving and how is that benefiting you?**

We are using it for training of a new database management system.  It is helping us to stay focused & on track with our progress.

  ### 20. Brand ease it is easy to find sales presentations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Claudia B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

One place to find all technical details per product-and it is decided by brand

**What do you dislike about Brandfolder?**

It gives you a lot of letters and number to copy and share

**What problems is Brandfolder solving and how is that benefiting you?**

We have several brands and this is a great place to access the information for presentations and client follow up

  ### 21. Brandfolder is an easy to use and effective tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ed M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Easy to use
Has increased my efficiency because of the usability

**What do you dislike about Brandfolder?**

There are no downsides - I like using it

**What problems is Brandfolder solving and how is that benefiting you?**

It has our pricing and literature for the Taylor-Dunn products that we sell.  Easy to use and I am able to get the information that I need.

  ### 22. Great for organizing resources!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Timothy P. | Sales Manager for Litchfield County and Western, MA, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Brandfolder?**

Brandfolder is easy to use and very user friendly. Super easy to navigate and search.

**What do you dislike about Brandfolder?**

I don't see any downsides! An app version would be great but it works well on a phone regardless.

**What problems is Brandfolder solving and how is that benefiting you?**

We have our digital assets easily accessaible from a phone or laptop.

  ### 23. Great Resource

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steph P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

The variety of resources available in one place has been a huge benefit to our marketing endeavors

**What do you dislike about Brandfolder?**

Takes a little bit to get access approved

**What problems is Brandfolder solving and how is that benefiting you?**

Having updated nd current graphics and information in one place eliminates the need to log in and constantly update our cache

  ### 24. Organized and Easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stephanie B. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brandfolder is easy to use. It is very intuitive, and the ability it has to recognize items in an image is helpful.

**What do you dislike about Brandfolder?**

Brandfolder is very well done and fits the needs of what I use.

**What problems is Brandfolder solving and how is that benefiting you?**

The ability to disseminate large data easily, and with organization.

  ### 25. Top Notch!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Donna L. | Marketing Field Rep, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Everything is laid out and easy to see, with SO many choices!

**What do you dislike about Brandfolder?**

Would like more "editable" choices. I don't dislike anything thus far.

**What problems is Brandfolder solving and how is that benefiting you?**

Brandfolder makes my job easier as I don't have to create my own posters, flyers, etc. - such a time saver!

  ### 26. Improving...

**Rating:** 4.0/5.0 stars

**Reviewed by:** Peter G. | Writing, Editing, Consulting, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Brandfolder?**

The layout is good. The tutorial presented by my client was helpful.

**What do you dislike about Brandfolder?**

Difficulty finding the pictures and videos I'm looking for. This issue likely stems from the incomplete database I believe has been uploaded to Brandfolder.

**What problems is Brandfolder solving and how is that benefiting you?**

It's one of three sites I use to find video, still and graphic assets produced by my client. The available search designations are not helpful: they may be too specific. I can't use partial strings. Often there are extraneous and incorrect items being presented.

  ### 27. BrandFolder is Great!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rob B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

One account for all of the accounts I'm linked to.  Ease of use.  Searchability.

**What do you dislike about Brandfolder?**

Not always clear what type of asset you are downloading.

**What problems is Brandfolder solving and how is that benefiting you?**

As a user, it helps me get the approved assets I need for social posts in my use cases.

  ### 28. BrandFolder Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brad R. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

It is easy to find the info that my Company has posted.

**What do you dislike about Brandfolder?**

The Filter Window that pops out from the left side

**What problems is Brandfolder solving and how is that benefiting you?**

It's a great resource for finding the information that I need from my Company to answer questions quickly, send information, etc.

  ### 29. So Easy To Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brandfolder is easy to use and simple to download and view items.  it is really a timesaver.

**What do you dislike about Brandfolder?**

I have had very little not to love about Brandfolder

**What problems is Brandfolder solving and how is that benefiting you?**

I need digital assets at any time of the day, quick access, and then quality transfers.

  ### 30. AMAZING DIGITAL QUALITY

**Rating:** 5.0/5.0 stars

**Reviewed by:** VANNESSA G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

I love that I can see all digital images clearly.

**What do you dislike about Brandfolder?**

It needs to have better filters, perhaps.

**What problems is Brandfolder solving and how is that benefiting you?**

It is allowing me to get better quality images that are precise and clear to see the detail that I need to be more productive.

  ### 31. I like it okay, but it's not very userfriendly

**Rating:** 3.5/5.0 stars

**Reviewed by:** Erin S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

You can store many different kinds of creative. The editability function is also really useful.

**What do you dislike about Brandfolder?**

Browsing through the assets is difficult and not very user friendly

**What problems is Brandfolder solving and how is that benefiting you?**

It gives us a place to store all of our assets and search for them.

  ### 32. Easy access to company assets

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sydney H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

It is so simple and easy to use! Everything at my fingertips.

**What do you dislike about Brandfolder?**

I haven't used another program like brandfolder, never need to.

**What problems is Brandfolder solving and how is that benefiting you?**

Brandfolder offers a digital storage for all of our assets that is easy to access at a moments notice.

  ### 33. Hydrafacial Brandfolder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maya A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

How organized and easy to navigate it is.

**What do you dislike about Brandfolder?**

So far, I have had a smooth experience using Brandfolder and I have yet to identify anything that I dislike about it.

**What problems is Brandfolder solving and how is that benefiting you?**

Providing informative and aesthetically pleasing content for the social pages.

  ### 34. Brandfolder is a good intuitive tool to have

**Rating:** 4.0/5.0 stars

**Reviewed by:** Will W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Having everything we need in a central location that's easy to access.  It's also straightforward to use.

**What do you dislike about Brandfolder?**

Nothing comes to mind.  It's a good tool.

**What problems is Brandfolder solving and how is that benefiting you?**

Brandfolder is consolidating all of the info we need to access in a central location.

  ### 35. Brandfolder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2022

**What do you like best about Brandfolder?**

Easy access and well laid out. I call call for support and get great customer service. I like that the documents have a suggested templete and information pertaining to what I am creating.

**What do you dislike about Brandfolder?**

I dislike that I cannot save a document and edit later. That is the main issue with Brandfolder.  I would like to have more versatility when editing a document.

**What problems is Brandfolder solving and how is that benefiting you?**

Brandfolder helps streamline my process when creating resources for our caregivers such as monthly newletters.

  ### 36. Brandfolder to share your brand's assets.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Surinder A. | VP Product Management & CTO Dotgo., Enterprise (> 1000 emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about Brandfolder?**

Brandfolder provides a seamless interface to user who perceive the Enterprise's Brandfolder site as an extension of the Enterprise's website - not as a  third party tool.

**What do you dislike about Brandfolder?**

Did not find an easy way of keeping the documents on the brandfolder site synced to a local folder - not sure if this feature is supported. Also do not like the popup screen to show documents selected to view online.

**What problems is Brandfolder solving and how is that benefiting you?**

Most Brands and Enterprises need to share documents and digital assets with their customers and partners. Brandfolder provides a product that helps Enterprises support this need.  I got exposed to Brandfolder as a WhatsApp BSP to access documents related to WhatsApp Business API product from Meta.

  ### 37. Excellent site that makes finding what I need fast and easy!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Erin J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

It hosts everything that I need all in one place. Would definitely recommend.

**What do you dislike about Brandfolder?**

I've only been using it for a short time but everything flows nicely for me.

**What problems is Brandfolder solving and how is that benefiting you?**

Keeps everything I need for my needs in one easy location

  ### 38. My review after using for a month

**Rating:** 5.0/5.0 stars

**Reviewed by:** Subramanyam G. | Technical Project Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

It helps me upload event templates and share them with fellow community members for driving community events.

**What do you dislike about Brandfolder?**

Currently, no dislikes about the Brandfolder. All good.

**What problems is Brandfolder solving and how is that benefiting you?**

It helps me access the latest digital assets and refer to my colleague members.

  ### 39. Extremely Useful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Paul K. | Regional Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Easy to use and comes in handy. I would recommend for anyone in the business space.

**What do you dislike about Brandfolder?**

Only thing I'd like to have improved is the options available.

**What problems is Brandfolder solving and how is that benefiting you?**

Puts everything in one place for me and makes digital management easy

  ### 40. Creative and inspiring advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Victoria J. | Owner Supervisor of Direct Care Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

BF is very helpful in utilization of approved marketing for our business. I like the creativity and themes.

**What do you dislike about Brandfolder?**

I wish there were more choices for us to use as we are all individually owned and operated and have our own unique and diverse cultures.

**What problems is Brandfolder solving and how is that benefiting you?**

It allows us to have access to approved and quality digital material. Our partners remark how professional  our material and communications are with them. I know that busi ess is picking up.

  ### 41. Printshop Manager

**Rating:** 2.5/5.0 stars

**Reviewed by:** MICHAEL M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Ease of file sharing. It is nice for availability online, with easy login

**What do you dislike about Brandfolder?**

Wish filing system was more compacted. Q1 files here, Q2 files here, etc.

**What problems is Brandfolder solving and how is that benefiting you?**

Sometimes files descriptions are hard to read. Should be more user friendly.

  ### 42. Brandfolder Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Samantha N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

I find it easy to download and share images from the site. There are lots of images and videos to choose from

**What do you dislike about Brandfolder?**

The site is not as userfriendly as it could be.

**What problems is Brandfolder solving and how is that benefiting you?**

Finding images for social media marketing

  ### 43. Very helpful with social media posts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristen  N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Brandfolder?**

I like how moble friendly the site is, and how easy it is to download content.

**What do you dislike about Brandfolder?**

There is some content that when it is downloaded I can't find it.

**What problems is Brandfolder solving and how is that benefiting you?**

Helps make social media content easier to create

  ### 44. Easy To Use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Carrie M. | Photographer, marketing manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Easy to use, simple and straightforward.

**What do you dislike about Brandfolder?**

It would be helpful to have a search bar always at the top of the page

**What problems is Brandfolder solving and how is that benefiting you?**

Able to download images both high resolution and web sized for our marketing uses easily.

  ### 45. VERY RELIABLE GO TO SOURCE

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeff W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 23, 2023

**What do you like best about Brandfolder?**

Easy to navigate to find information.  Like icons.

**What do you dislike about Brandfolder?**

Sometimes too many clicks to save a document or e-mail a document

**What problems is Brandfolder solving and how is that benefiting you?**

Just finding the information to relay to customers.

  ### 46. Brandfolder Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Heather A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brandfolder is so useful with organization, updates, and keeping everything in one spot for various accounts.

**What do you dislike about Brandfolder?**

Sometimes there are different logins per account.

**What problems is Brandfolder solving and how is that benefiting you?**

Utilizing brands for my company to create point of sales print pieces.

  ### 47. Just Looking

**Rating:** 3.5/5.0 stars

**Reviewed by:** Dadra D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brandfolder offers various features and integrates with the Adobe products we already use.

**What do you dislike about Brandfolder?**

I wish the pricing structure was listed upfront on the website.

**What problems is Brandfolder solving and how is that benefiting you?**

Brandfolder helps organize brand assets and create a better workflow

  ### 48. Media Document ease at your fingertips.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vikki S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

The ease of searching for documents.  So many ways to search.

**What do you dislike about Brandfolder?**

At this point and time I have not found anything that I dislike about Brandfolder.

**What problems is Brandfolder solving and how is that benefiting you?**

The ease of looking for safety ads.

  ### 49. Wonderful Dam

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lorit Q. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Thumbnail icons for most asset types (visibility to adobe cc files without needing programs). Ability to share or not share assets to different groups. Multiple ways to search and find assets.

**What do you dislike about Brandfolder?**

There's no way to copy and share assets from within a collection. A little tedious to remove from each collection.

**What problems is Brandfolder solving and how is that benefiting you?**

No more duplicates of assets saved in multiple locations. Everyone always has access to the latest approved version.

  ### 50. Brandfolder rocks!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dondre S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Brandfolder?**

Brand folder is very easy to use and organized.

**What do you dislike about Brandfolder?**

I wish I could convert the files to a different file type more easily.

**What problems is Brandfolder solving and how is that benefiting you?**

keeping brand logo and brand related item consistent.


## Brandfolder Discussions
  - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote
  - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote
  - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote
  - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote

- [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?page=8&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-05+05%3A08%3A16+-0500&secure%5Bsession_id%5D=99abecc0-b993-4d88-841b-34831dbd9db0&secure%5Btoken%5D=db8db9f6bf9047a068bd7fb8e1f815cadb4725ec1071b6157096138afb72b69c&format=llm_user)
## Brandfolder Integrations
  - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews)
  - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews)
  - [Asana](https://www.g2.com/products/asana/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [Drupal](https://www.g2.com/products/drupal/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [PageProof](https://www.g2.com/products/pageproof/reviews)
  - [PrintUI](https://www.g2.com/products/printui/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Smartsheet](https://www.g2.com/products/smartsheet/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Brandfolder Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Editing**
- Photo editing
- Resizing
- Video editing
- Integration with editing tools

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Search**
- Filtering
- Pinned search
- Auto tagging
- Suggested search

**Media Types**
- Video
- Audio
- Images

**Permissions**
- Content expiration
- Asset permissions
- Access requests

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Platform**
- Customizable brand guidelines
- Collaboration
- Templates

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Agentic AI - Brand Asset Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Brandfolder Alternatives
  - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,747 reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,138 reviews)
  - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)

