I like Brandfolder for the much better organization of our assets compared to storing them locally on computer folders. The easy ability to search and find assets is also a big plus for me. There's tons of metadata that makes searching easy, and it even scans text on assets I've uploaded, allowing me to search for keywords and bring up any assets that have that text in the image. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

It can sometimes be a little slow to load previews of assets. Review collected by and hosted on G2.com.

I find Brandfolder to be a huge timesaver, especially for locating appropriate images for web design and marketing initiatives. The image embedding feature is fantastic because it allows me to make changes to an image without having to reupload it to multiple sites. I love the extremely logical user interface and the organizational flexibility that lets us customize workflows to fit our needs. The brand portal is perfect for providing necessary assets to other departments. I appreciate how Brandfolder facilitated organizational adoption during our onboarding period. Their support team was also very helpful, meeting with us to help us get to the next level when we faced difficulties. Overall, I am highly satisfied with Brandfolder. Review collected by and hosted on G2.com.

The tagging and metadata structure is quite different from what we were used to; the nested folder style. So that was a big adjustment. Review collected by and hosted on G2.com.

I use Brandfolder to distribute branded templates to field teams and appreciate how it allows me to store reusable assets for non-creative team members. I like the level of control it gives me without requiring me to be hands-on all the time. Brandfolder lets me create user groups and assign distinct roles, allowing tight access control. The ability to use the same distribution platform and set usage dates for assets is a major plus. I rely heavily on the Print UI plugin in InDesign to easily create templates. The initial setup was fairly simple for an enterprise software. Review collected by and hosted on G2.com.

The reporting functionality is limited. And, there are ways to use the platform for works in progress, but they're not very intuitive. Review collected by and hosted on G2.com.

It’s a good option for hosting resources outside of our website, so it doesn’t slow down the server. Review collected by and hosted on G2.com.

Super expensive compared to others we looked at. We also had basically zero customer service support for a year. Our sales team hated Brandfolder with a passion, they used it for 2 years. It took about eight months for me to get ahold of someone, and I often had to call sales just to get them to connect me with a customer service agent. Even then, they still wouldn’t respond to emails. Review collected by and hosted on G2.com.

I love how Brandfolder makes it so easy to use, share externally, and organize thousands of digital assets. The product is head and shoulders better than what we used before. It's way easier to use, more powerful, and better supports the volume of content we have, offering better and more straightforward rights management. Review collected by and hosted on G2.com.

Sometimes search can be a bit picky, but I think that's mostly due to how some of our files are named. I think if it was more intuitive. Review collected by and hosted on G2.com.

I like the ability for integration with other platforms. It is easy enough to use and manage with limited performance issues and support available. Review collected by and hosted on G2.com.

It would be great to be able to share boards for projects with other users, rather than downloading and sending externally or tagging specifically. Review collected by and hosted on G2.com.

I love using Brandfolder to access and download all the assets I need daily. It's my go-to place to quickly find the latest images, templates, and brand guidelines without worrying if the files are up to date. I find it easy to search and get the right versions, which prevents the hassle of digging through emails or shared drives. I appreciate that it eliminates confusion about file versions, assuring me that I'm using the most up-to-date and approved materials. The search and filter tools are great for quickly finding the right assets, and everything is organized and up-to-date, which greatly increases my efficiency. I also like the clean interface and that I can download files in the formats I need without extra steps. The initial setup was straightforward and well-guided, clearly showing how to access files with clear organization. Review collected by and hosted on G2.com.

One thing is that when searching for large files or browsing extensive folders, it can be a bit slower. Improving this speed time would be helpful. Review collected by and hosted on G2.com.

It simplifies brand management and collaboration—no more digging through folders or emailing design files. The platform’s version control and permissions features ensure teams always use the most up-to-date assets. The ability to share collections securely with external partners or clients is a big plus. Overall, it boosts productivity and maintains brand consistency. Review collected by and hosted on G2.com.

Occasionally, large uploads can take longer than expected, and some integrations could be more seamless. Reporting and analytics, while helpful, could offer deeper insights into asset usage. Still, these are minor compared to the value Brandfolder delivers. Review collected by and hosted on G2.com.

It is well structured and has an advanced API that supports complex content requirements Review collected by and hosted on G2.com.

There's not much I dislike, but worth noting that enablement for new users can take some time and the overall setup needs to be really well documented in order to get the most out of the tool. Review collected by and hosted on G2.com.

I find Brandfolder's visual interface and ease of sorting and browsing assets incredibly valuable. The intuitive and easy setup process made onboarding straightforward with excellent support assistance. I particularly love being able to share assets easily both within and outside our organization, which greatly enhances our workflow efficiency and asset distribution. The ability to customize shareable links and manage access through passwords and expiration settings adds to the utility. Review collected by and hosted on G2.com.

The AI tagging feature in Brandfolder is clunky and presents challenges for our organization. It lacks the ability to recognize synonyms, which hinders our internal tagging processes and makes navigation more difficult. Additionally, Brandfolder is quite expensive for us, costing approximately $8,000 annually. This pricing feels particularly high for our needs. Review collected by and hosted on G2.com.