Top Free Digital Asset Management Software

Check out our list of free Digital Asset Management Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Digital Asset Management Software to ensure you get the right product.

(480)4.6 out of 5
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Entry Level Price:Starting at $99 per month

Digital asset management with Image Relay will put an end to scattered assets, annoying file requests, frustrating searches, broken sharing tools, and give you back time for your favorite things. Some of the world's most recognized brands rely on Image Relay to upload, organize, monitor, manage, and distribute their files from one centralized, secure, easy-to-use spot in the cloud.

I find Image Relay very easy to use and navigate. You are able to upload in large batches, assign key words to make it easy to search and organize... Read review
Image Relay features a very straightforward user interface and (if you take the time to put in proper metadata, which is easy to do) up front,... Read review
(385)4.3 out of 5
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Canto helps unlock your team and unleash your brand with the simplest, yet most powerful DAM system on the market. Marketing teams across all industries trust Canto to organize, secure and share visual brand assets with ease. It gives your team the power to easily tag, collaborate and report on company-wide digital assets in a visual environment. Canto has over 25 years of experience in the digital asset management industry and thousands of brands around the world rely on us to centralize their

It's easy-to-use and offers a ton of features such as different sharing capabilities, granular search functions, and drop and drop version control.... Read review
Ease of access and searching by keyword. Read review
(381)4.6 out of 5
Optimized for quick response
Entry Level Price:Get a Free Quote

Recognized as the G2 Crowd Leader for digital asset management, Widen serves mid-to-large organizations with a data-driven platform, the Widen Collective. Widen's six integrated applications encompass digital asset management, product information management, and marketing resource management solutions, integrating with over 50 apps from creative suites to project management, AI, and marketing and sales tools. Power your content management needs with award-winning tools and service beyond compare

Both our internal and external clients find it easy to locate, view and download assets needed. The portals have been one of our favorite features. Read review
Easy to search and share all sorts of files, especially images. Easy to see who uploaded what and check version histories. Read review
(251)4.3 out of 5
Optimized for quick response
Entry Level Price:$399 per month

Wiredrive helps companies overcome their fastest growing problem: media management and new business development. Wiredrive has become the industry standard for quick multimedia presentations for pitches, review, approval, and digital delivery. Wiredrive library puts your entire media vault at your fingertips. With the ability to search by category, multiple keywords, and date, it enables your creatives to unfettered access to search, identify, assemble, present and track viewer behavior anywhe

Unlimited storage, client familiarity, good speed Read review
Ali G.
It is simple to set up. Creating reels and sending them is a perfect way to show your material to clients and I believe this company does it very... Read review
(158)4.6 out of 5

Daminion is a simple but very powerful tool for managing your digital assets. Daminion is used by more than 600 companies around the world in various industries, including game development, textile design, architecture and many others. We help production, marketing, design and sales teams to do their work faster and more efficiently. We've been helping large companies and small teams centralize, organize, and protect their digital assets for over 20 years. Daminion comes in both cloud and on-

- Daminion offers many ways to organize your data (tags, rating, location, ...) - It has a great User Interface and is easy to use. - The search... Read review
It is a fantastic photo management tool! I found it highly helpful in the creation of new and interesting photo applications for my company. Read review
(151)4.5 out of 5
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Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. A G2 Leader in Digital Asset Management for 2020, Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle. === Bynder Digital Asset Management modules and functionalit

Easy search accessibility for assets and easy sharing for users (both non bynder users and internal users) Read review
What I like best about Bynder is that even though it may seem robust, it is user friendly, and can be learned if taken the time and attention to do... Read review
(144)4.8 out of 5
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IntelligenceBank is the industry leading Enterprise DAM platform for streamlining processes around your marketing content and protecting your brand and compliance requirements. Our beautifully designed platform simplifies managing creative projects as well as sharing, distributing and reporting on brand assets. With lightning-fast search, custom brand portals, project management and calendars, online creative briefs, web to print templates, brand guidelines and killer workflow for creative app

We chose Intelligence Bank over a bewildering selection of DAM providers worldwide. What we like is the platform's clean and simple interface, the... Read review
How the program is so adaptive to individual business requirements. It is the only product I have come across which combines DAM and project... Read review
(97)4.0 out of 5

Extensis Portfolio is the industry’s most usable, flexible, and supported digital asset management solution for organizations and workgroups of all sizes wrestling with an ever-growing volume of digital content. By delivering visual and contextual insight for every file, Portfolio helps workflows move faster and people connect to their assets, projects, and partners. Recognizing that asset usability is business-critical to many departments and divisions beyond marketing and creative teams, Port

Portfolio's search tools are great. The automated tagging tool we added on has made the search tools even more useful by applying useful tags based... Read review
Linda P.
Fast image search and collection. Image download and change. Image gallery sharing via NetPublish. Allows more than 1 catalog. Extensis It is very... Read review
(80)4.4 out of 5
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MediaValet is a cloud-based DAM that helps Marketing and Creative Teams easily manage, collaborate on and distribute their digital assets and content. With unlimited users, support and training, teams worldwide can access the content they need, whenever and wherever they need it. Built on Microsoft Azure, MediaValet is fast and easy to use. It's trusted by global brands like Brand USA, Razer, Margaritaville, Experian and more.

Amanda L.
The implementation of MediaValet was incredibly easy. Our IT staff was very pleased and I couldn't be happier using the actual program. The... Read review
Thor V.
It is the best internet tool to share files regardless of the capacity of memory on hard disk. The price paid by the company is profitable... Read review
(1,415)4.6 out of 5
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Entry Level Price:$8 seat / month Work OS is an open platform where anyone can create the tools they need to run every aspect of their work. The easy-to-use, visual interface includes building blocks like Apps and integrations, allowing teams to seamlessly build or customize the work solutions of their dreams. Whether you need to streamline your sales pipeline, want to create a marketing campaign process, run a robust CRM, or build a project management tracker – provides a collaborative space for your team

I like what they offer like kanbann, team management, etc Read review
Ummey K.
I love being able to track the lifecycle of my project and assign tasks to anyone. Read review
(113)4.3 out of 5
Entry Level Price:$7.99 per month

pCloud is a cloud- based digital asset management platform and cloud storage that provides access to all your digital content including images,video, audio,documents, and more- anytime, anywhere,on any device. Keep all of your important files safe and centralized in one place. You can share with team members, clients, etc. across the globe and give them controlled access and permissions to your digital library. It has a user-friendly interface that clearly shows where everything is located and

Amit B.
- Ease of use - Exceptional customer support - Smooth syncing of data - A public folder that enables you to share files and folders with others -... Read review
Romina U.
The best part of using pCloud is that it has desktop and mobile apps, for a better user experience. I like the large storage capacities that it has... Read review
(49)4.6 out of 5
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NetX is an affordable, easy-to-use Digital Asset Management platform with a knowledgeable, helpful team. With 20 years of DAM experience, NetX can guide your team through a successful implementation based on tried and true best practices and decades of use cases. We'll get your team set up and trained to make any future changes to your DAM workflows. Our UI is clean and intuitive, leading to a quick user-adoption rate! Our customers continually describe our UI as "extremely easy to use," our tea

The knowledge and subject matter expertise of anyone/everyone I deal with. The product itself is easy to use, There is minimal time spent on... Read review
We love that it's a great tool at an affordable price. We're a young company and NetX has been perfect as we grow. Read review
(46)4.7 out of 5

OpenAsset is the only Digital Asset Management system tailored to the AEC and Real Estate industries. A cloud-based DAM designed for managing digital assets by property or project allowing you to simply store, find, use and share files. OpenAsset also allows you to store your employee digital assets and connect them to projects with the ability to create employee resumes in minutes. Artificial intelligence supports our features to save you time and resource in managing images. We offer team and

Casey B.
It's super intuitive, flexible, and the support team is incredible. It's integration with InDesign has proven invaluable. No more linking issues... Read review
(47)4.7 out of 5 is a complete image management and delivery solution for websites and apps to deliver high-quality visuals without compromising performance. Whether you are operating an e-commerce store or a content website or a travel website, with ImageKit, you can: - Simplify your image management and delivery process with a smart image CDN built to work with your existing infrastructure. - Plug-in your existing storage or CMS/DAM instantly to leverage ImageKit's image delivery features within

Elmar W.
Using a web folder to proxy images and optimizing on the fly Read review
Jeremy H.
I had all my images in AWS S3, but I needed a quick way to resize the images to show on my site. Imagekit was very easy to link up to S3 and get... Read review
(77)4.0 out of 5

Nuxeo makes it easy to build smart content applications that enhance customer experiences, improve decision making, and accelerate products to market. Common use cases for the Nuxeo Platform include digital asset management (DAM), enterprise content management (ECM), product asset management (PAM), document management, case management, and knowledge management. The Nuxeo Platform has been architected to take full advantage of the cloud and uses a modular architecture to deliver elastic scalabi

Indrajeet S.
I like the versatility of this Software, It does not have a restriction like oracle, where we have defined set object model that we can use, we are... Read review
Bhanu P.
Open Source Product with features to change on our own. Flexible to be imlpemented on our own. It has lot of API's to work with which helps in... Read review
(38)4.4 out of 5
Optimized for quick response
Entry Level Price:$585 per month

Intelligent Digital Asset Management software (DAM) that makes it easy for you to store, organise and share all of your digital files. Our intuitive, fully customisable platform makes managing all of your digital files effortless, from anywhere, whatever the size of your organisation. Customers say it looks great, is highly configurable yet easy to use...and that customer support is excellent. Our 5-star onboarding team will help you seamlessly move away from your disorganised existing network

Asset Bank is a powerful tool capable of managing very large collections of assets. They have thought of nearly everything and do a pretty good job... Read review
(36)4.6 out of 5
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Accelerate ecommerce and improve customer experiences with DAM + PIM (Also known as PRODUCT CONTENT MANAGEMENT) is everything you can imagine in a DAM, + additional features that assist product brands. will help your company leverage any existing product data to automate and organize all your digital assets and other content AND deliver it to sales and channels with ease! Whether you have 10 products or 10,000 products, has got you covered and unlike the other

Amplifi took what was once a difficult, slow process of sharing assets and information for thousands of skus and made it easy and organized. The... Read review
The overall ease of use is a big thumbs up for me. The UI is user friendly, relating and tagging a multiple assets can be done easily. The... Read review
(33)4.8 out of 5
Entry Level Price:$0 for 30 days

Kontainer is the most elegant and user friendly DAM + PIM for companies and organisations that wishes to organize product data, images, videos, sizeguides etc. in a professional platform where it is easy to search and share digital assets internal and external. A professional and GDPR secure B2B alternative to Dropbox, WeTransfer etc. Kontainer provides industry specific features and integrations that supports your companys use of digital assets across different platforms and channels. We inte

Marcus F.
It is easy to navigate and the layout is the absolute best in its price range, by far! Read review
Stuart C.
We offer links to the Kontainer which allow us to examine the edition of the file and ensure that probably the latest files are actually downloaded... Read review
(39)4.4 out of 5
Optimized for quick response
Entry Level Price:FREE fully enterprise-ready

Pimcore is an open-source software platform used by more than 100 000 companies worldwide. It offers state-of-the-art digital asset management (DAM), product information management (PIM), master data management (MDM), digital experience management (DXP/CMS), multi-channel publishing, and digital commerce. Acclaimed by analysts at Gartner and Forrester, its customers include Fortune 100 companies such as Pepsi, Sony, and Audi. The company's headquarters are in Salzburg, Austria. Pimcore’s consol

Anthony P.
This is a great open source platform. This is perfect if you want to customized as a developer. I love the WebToPrint capabilities. Can't beat free... Read review
The Pimcore platform handled our specific requirement very well. Read review
(22)4.8 out of 5
Entry Level Price:$29 per month

Filecamp is the affordable online DAM platform developed to optimize the way, especially creative businesses, share and collaborate on files. Utilize Filecamp as your Lightweight Digital Asset Management platform and as your routine file sending and receiving method. You can quickly search for files and folders, manage keywords, add users, manage their permissions, and collaborate on files without becoming an IT expert. Customize your Filecamp account to feature your company logo and color the

Great price point, no high pressure sales or call for pricing Read review
(1) Search functionality works across entire library, regardless of what folder that file is in. (2) Customizable folder thumbnails. (3) Quick and... Read review
(21)4.5 out of 5

Brandworkz is a cloud-based digital asset management and brand management software platform for marketers and brand managers. It is designed to be the central content hub of your marketing ecosystem. With so many marketing channels and so much content, it is easy to lose a grip of whether your agencies, distributors, sales people, partners and colleagues are communicating the right messages to the right audiences at the right time. Brandworkz enables you to centralise, manage and share marketin

Ralf K.
an incredibly sophisticated system. Despite the very extensive possibilities and solutions with an extremely short training period. I have tested... Read review
(22)4.6 out of 5
Optimized for quick response

Highly rated for ease of use and quality of support, Frontify goes beyond a standard DAM to offer an all-in-one brand management solution. With Frontify, you can centralize assets, streamline collaboration, and improve brand consistency across every touchpoint. To date, Frontify has helped more than 2,500 brands worldwide, including Facebook, Dyson, Lufthansa, and Vodafone. Book a custom demo to see how our intuitive platform can centralize your assets and help your brand thrive.

David R.
Love base templates to structure and showcase brand, helps you to share and unify brand identity through stakeholders, team, customers or press. Read review
It was super easy to start a free trial and I had no issues getting used to the platform. Easy to set up and get right into creating our brand guide. Read review
(21)4.8 out of 5
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BAM! puts world-class B2B selling and sales training tools in your pocket. Visual. Simple. Interactive. BAM!

Michelle C.
BAM! Allows our clients to push the latest product, marketing and sales collateral directly to their sales fleet all over the world in an instant,... Read review
(21)4.1 out of 5

CELUM software optimizes the complete life cycle of digital content and the interaction of people in teams. Digital Asset Management, Team Collaboration, and File Sync & Share converge into one revolutionary, user-focused platform. CELUM ContentHub is a digital asset management solution - a centralised hub for all your content. House all your images, videos, designs, and documents in one place and easily distribute your content wherever it is needed. WorkRooms is a task & file managem

Clinton M.
I had a good experience with support person who assisted in the installation of the software. Read review
(22)4.2 out of 5
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WoodWing Assets (previously called Elvis DAM) is a scalable and flexible digital asset management solution that helps companies manage files across their organization. Its flexibility comes from an open API architecture, providing connectivity to establish workflows with numerous other systems used within the organization, such as product information systems, customer relationship management, content management systems, project planning tools, AI, Adobe CC, publishing systems, etc. Scalability p

James G.
CyanGate chose Elvis DAM for the following reasons for mid-tier DAM solutions for departments and small to mid-tier companies: User Friendly UI... Read review
- open APIs - based on really quick search index - overall look and feel - performance - licensing model - server supports Linux platform -... Read review
(17)4.8 out of 5

Tweak is the most intuitive cloud-based digital asset management and brand management solution. Your team can find the digital files they need anytime with great tools to organize and segment your assets. Collaboration tools, duplicate detection, time-release and AI-based metadata make it all easier. Using Tweak allows you to remove bottlenecks and boost productivity with a single brand hub – ensuring that each user only has access to the assets they need. Tweak's brand management platform emp

Easy to use, quick publications, lost of choice Read review
The ability to upload existing graphic designs and the ease of use for editing the professional designs to create a more professional presentation... Read review
(16)4.0 out of 5
Entry Level Price:$4,690 A Year

ResourceSpace is the web-based Digital Asset Management (DAM) software of choice for leading commercial, academic and not for profit organisations, offering a convenient, productive and easy to use solution for organising and sharing files. We help organisations improve efficiency, encourage collaboration, and free up time and resources. ResourceSpace is available as open source software, meaning that there are no license fees to pay and no vendor lock-ins. Montala is a web solutions company ba

Nicole M.
We use ResourceSpace (RS) as an archival database for our media collection of over 150,000 assets. RS has a clean and intuitive user interface,... Read review
Chris L.
This is a well established, fully developed DAM that excels when managing photos. The ability to self host ResourceSpace for free means that it is... Read review
(186)4.5 out of 5
Entry Level Price:Free Single user

Lucidpress is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own (without going off brand). Lockable templates protect your brand while allowing colleagues to make small design tweaks and customizations, easing the workload off your creative team. Say goodbye to rogue branding forever with Lucidpress --the brand templating platform trusted by over 8 million users worldwide.

Yonggi Gray A.
The guideline is easy to understand. And I really like their templates. Read review
Jennifer T.
Lucidpress is such a valuable tool for my business! I have used Canva, Microsoft Publisher... and attempted to use Adobe InDesign, but Lucidpress... Read review

Store, organize and share files faster. Keep teams aligned, and eliminate rogue content with Digital Asset Management (DAM) solution from Data Dwell, for high-performance teams.

Dayton B.
The main functions of Data Dwell Management include workflow management, Asset management, Metadata management and others.The user also gets a... Read review
Davies E.
Data dwell gives a safe online substance library, custom fitted to you and your business – an effectively accessible list of all your brand,... Read review
(43)4.6 out of 5
Entry Level Price:$16 per month

MavSocial is a simple and affordable social media management and advertising platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, Google My Busin

Christopher B.
I love that I can pre-schedule posts that contain images to my social media accounts. I love that I can retrieve stats/reports on social media... Read review
Emma S.
I have a team managing multiple social media accounts and we needed a way to be able to schedule posts and evaluate performance, plus reduce the... Read review

Top 10 Free Digital Asset Management Software in 2021

  • Image Relay
  • Canto
  • Widen Collective
  • Wiredrive
  • Daminion

Learn More About Digital Asset Management Software

What is Digital Asset Management Software?

At one point known as media asset management, digital asset management software allows users to create, review, approve, store, and use branded content from one comprehensive application. The goal of a digital asset management system is to provide structure to the workflow and lifecycle of a business’ digital assets, including videos, images, audio files, design files, and presentations. Many products will offer additional features such as workflow automation, usage tracking, and integrations with other software, including content management systems.

While most content management systems are used to create, file, and store any type of content generally, digital asset management software is intended specifically for branded rich media files. Because DAMs are built to handle larger files, they typically provide more cloud storage space than typical content management systems. They also have more powerful importing and exporting capabilities to account for the size of the files being moved.

An early step when considering DAMs should be to determine which kinds of files constitute your media library. Your organization might mostly store images and photographs, or perhaps you’re looking for an efficient way to browse and manage video and audio clips. Some products support only one medium, and some are optimized for rich media better than others, in terms of file type support and performance. Investigate which platforms can handle all the file types you need with optimal performance and management features.

For a system not designed to support a large library, increasing the number of assets can compromise a digital asset management system’s performance and functionality. For large, unwieldy collections, choose a product that can scale accordingly, not only in terms of data requirements and performance, but also one that supports metadata and organizational schema that will make navigating your collection easy and useful for your users. Large-scale products can become costly, however, so finding the sweet spot of capabilities, performance, and affordability is the end goal of any discernment process.

Why Use Digital Asset Management Software?

Organizations implement DAM systems so that users can quickly navigate their digital libraries and find the assets they need. There’s no reason to purchase a DAM product unless you will be able to structure your collection into an easy and logical schema that works for your firm and your users. Many factors contribute to a digital asset management tool’s usefulness.

Metadata – The metadata structure must be flexible or robust enough to effectively organize your assets. Automating and streamlining metadata collection and being able to define custom fields and an internal taxonomy will all contribute to a well organized library.

Permissions – Likely, not everyone at your organization needs access to every asset, and the more sensitive the assets, the more strict your security permissions need to be. This becomes even more important when sharing assets outside of your organization. Having a granular permissions structure will keep each user perusing the assets that pertain to them and limit needless searching and filtering.

Interface – A perfect organizational schema is moot if the program’s navigational interface can’t make use of it. A user should be able to intuitively filter, search, and scroll through assets and easily view pertinent details and useful thumbnails.

Additional reasons to implement a digital asset management system include:

Ensured correct versioning – Teams don’t want to fumble around a content management system in search of the updated version of a video or presentation. Digital asset management systems can host multiple versions of an asset, allowing users to select which they want to export for use.

Mobility – Companies conduct business everywhere, from their home office to overseas, and most work can happen over a video call. A well-managed digital asset management system means a team has access to the right materials from anywhere at any time.

Ease of navigation – Metadata content search makes finding a company’s assets a breeze, with most DAM systems also providing file previews and thumbnails, easing the process even further.

Workflow efficiency – Digital asset management software can automate the workflow of an asset by automatically changing files types, sending notifications to relevant parties for review, or applying metadata taxonomy before file storage.

Brand management – A digital asset management system facilitates brand consistency by ensuring that operations teams and marketers have access to the correct branded assets when they need them.

Time effective — With a streamlined digital filing system, employees are able to turn their attention to more heavily weighted job tasks. Some DAM software even allow for task automation so employees spend less time performing mundane duties.

Waste reduction — DAM software helps reduce material paper waste by offering a digital repository for documents and files. This also reduces the amount of physical space that companies would otherwise require to house thousands of documents.

Integrations — Digital assets rarely exist in isolation. They’re put to use for creative projects, web pages, reports, proposal documents, and sales materials. Likewise, your DAM tool exists in a larger ecosystem of digital tools that your users are taking advantage of. Useful APIs and out-of-the-box integrations help users be more productive by linking their tools and workflows together. Be sure to investigate which DAM products will cooperate with the software you have already implemented for your teams.

Who Uses Digital Asset Management Software?

Organizations in many different industries implement DAM solutions—each with their own requirements and parameters. News organizations will likely need a product with powerful editing capabilities (especially for photographs) and definable workflows for approvals. A marketing department will likely look for an easy-to-use product that can transform all creative marketing materials into different file types and sizes and that can share assets outside of the organization. A government institution will have greater focus on security and permission structure.

Many DAM products specialize in providing certain industry solutions and claim to be optimized for those specific use cases. Other products specialize in certain functionalities, or they offer a flexible platform to customize your own solution. Your industry’s standards are a great reference point to begin defining a list of critical features.

Teams that handle digital asset management software include:

Creative teams — Creative teams can begin the ideation process collaboratively within many DAM systems, and some even provide tools that allow them to design assets as well. After the assets have been designed, they can be imported into software. Metadata is then applied to these assets for them to be found later by operations teams and marketers once they need them.

Operations — Many large companies will have operational staff handle their digital asset management system to further ensure clear taxonomies and correct versioning. Some operations teams even have dedicated members who handle digital asset management system curation.

Marketers – Marketing teams can pull brand assets from the DAM system at any time to any supported device or software. The powerful export capability of DAM solutions allows users to then pull these assets on to web pages, presentations, or in print.

Digital Asset Management Software Features

While digital asset management systems will have myriad features depending on the individual product in question, these are the basic features that all, or nearly all, DAM software will have.

Importing and exporting — Allows users to import and export their digital assets into the DAM system. When an asset is imported, the user can manually tag and catalog it, or the system will do so automatically using metadata.

Indexing and search — Allows users to easily find their assets via a searchable index that sorts media by its content or metadata. Users can return to their cataloged assets and find them using the aforementioned criteria.

Access control – Provides varying levels of access to content based on predetermined but fluctuating roles.

While all digital asset management systems will include the previously mentioned features, these functions are featured in many offerings, but not all of them. In some cases, these features are becoming more popular with time, especially in the case of metadata and versioning.

Metadata – Automatically adds descriptive metadata such as file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Versioning – Keeps track of incrementally changing versions of the same asset.

File preview – Allows user to preview large image files and video storyboards.

File transformation – Automatically or manually converts files into different sizes or file formats within the system.

Workflow management – Creates rules that automate processes, such as converting assets into certain file types or routing projects to certain users for review and approval.

Potential Issues with Digital Asset Management Software

Requires a dedicated librarian — While this is not always the case, oftentimes companies are handling terabytes worth of digital assets that must be curated. Without a dedicated curator, it can be difficult for a team to take time to understand how to handle a full DAM system. A Digital Asset Coordinator will know when and how to organize a company’s digital assets, and without one, a large business will feel lost in their digital asset management system.