Best Digital Analytics Tools - Page 5
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Featured Digital Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexit
- 65% Small-Business
- 18% Mid-Market
14,524 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow y
- Marketing and Advertising
- Information Technology and Services
- 76% Small-Business
- 19% Mid-Market
2,782 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter
- Product Manager
- Retail
- Telecommunications
- 63% Enterprise
- 24% Mid-Market
681 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page conten
- 55% Mid-Market
- 25% Enterprise
1,213 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console
- 59% Small-Business
- 38% Mid-Market
111 Twitter followers
- Overview
- User Satisfaction
- Seller Details
StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
- Marketing and Advertising
- Information Technology and Services
- 61% Small-Business
- 33% Mid-Market
4,124 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in you
- Marketing and Advertising
- Internet
- 52% Mid-Market
- 33% Small-Business
7,390 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficien
- Computer Software
- Information Technology and Services
- 49% Mid-Market
- 36% Small-Business
368 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.
- Computer Software
- Marketing and Advertising
- 60% Mid-Market
- 36% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Convert your website visitors through highly robust conversion optimization techniques.
- 56% Small-Business
- 25% Enterprise
19,074 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, is
- Online Media
- Media Production
- 48% Mid-Market
- 26% Enterprise
8,425 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging,
- Marketing and Advertising
- 45% Small-Business
- 38% Mid-Market
5,292 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web anal
- Marketing and Advertising
- 55% Small-Business
- 26% Mid-Market
136,319 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern
- Marketing and Advertising
- 53% Small-Business
- 36% Mid-Market
211 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Free web stats and stat counter.
- 58% Small-Business
- 33% Mid-Market
