Implementation and onboarding was pain-free and the team supported us through the entire process. Training was indepth and the Insightech team really took the time to ensure the team was comfortable and confident in using the platform. As a lean eCommerce team without a dedicated digital analyst, we've been able to build behavioural analytics into our day-to-day workflow, knowing we also have an experienced team to call on for strategic guidance and additional support when needed. The user interface is easy to use and intuitive, and the platform has helped us uncover bugs, customer friction and conversion opportunities that have led to meaningful improvements to the online experience and measurable commercial outcomes. We have direct access to the people building the product, our feedback is genuinely listened to, and the platform continues to evolve based on real customer needs, such as the introduction of their AI, Izzie. The ongoing relationship and support have been every bit as valuable as the technology itself.

The seamless pairing of full session replay and automated error tagging is the platform’s biggest advantage for our financial client portal. Instead of jumping between three separate analytics tools to piece together fragmented user data, I can pull complete recordings of visitors filling out tax and compliance forms to spot confusing layout elements or field design flaws that drive people away. The tool automatically surfaces rage clicks, unresponsive input fields and JavaScript faults, then links every detected problem directly to funnel drop-off metrics. Clear funnel charts make it simple to quantify how much each UX pain point impacts form completion rates, giving our IT and finance teams clear, data-backed priorities for updates that lower portal-related support tickets week over week. Having all user journey data centralized in a single dashboard drastically cuts the time we spend reproducing client-reported issues.

As a UX designer, it's hard to get buy-in for user testing, interviews, surveys, essentially qualitative research sources. Instead, Insightech helps to fill that gap with its replays, click maps, scroll maps, pathing, funnels, and analytics, giving us the next best thing. Replays in Insightech are almost like sitting with the user and observing their behaviours, which gives us invaluable insights as to the performance of our websites. It's easy to use, and easy to get tracking and offers rather robust segmentation features, including REGEX segmentation and dataLayer event tracking. It's incredibly easy to implement across platforms from completely custom tech stacks to the widely used Shopify platform. It's become a daily tool for our team and the customer support is exceptional. Would and will continue to recommend.