As a UX designer, it's hard to get buy-in for user testing, interviews, surveys, essentially qualitative research sources. Instead, Insightech helps to fill that gap with it's replays, click maps, scroll maps, pathing, funnels, and analytics, giving us the next best thing. Replays in Insightech are almost like sitting with the user and observing their behaviours, which gives us invaluable insights as to the performance of our websites. It's easy to use, and easy to get tracking and offers rather robust segmentation features, including REGEX segmentation and dataLayer event tracking. It's incredibly easy to implement across platforms from completely custom tech stacks to the widely used shopify platform. It's become a daily tool for our team and the customer support is exceptional. Would and will contninue to recommend.

The ability to easily build funnels. Super quick access to the replays and the ability to interact with these sessions to understand how customer interacted with the quote flow. The dashboard provides so much additional information like the ability to compare segments and see what the impact of a particular change made to metrics. We use it very frequently to also help us troubleshoot where customers are stuck or particular bugs are prevelant. The ongoing support is second to none, no where else have we received this level of support and guidance. It's awesome!

The software is straightforward and easy to use. The team are fantastic and very knowledgeable, using direct feedback to create a personalised experience. They happily spent time with our team ensuring everyone had a good understanding of how to use the software, and the best ways to pull great insights from it.