--- title: Insightech Reviews meta_title: 'Insightech Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 22 reviews by the users' company size, role or industry to find out how Insightech works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 22 scale: '5' date_modified: '2026-09-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Insightech Reviews **Vendor:** Insightech **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 22 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Insightech Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Benefit from dedicated APAC region support, in-person training, workshops and webinars to ensure continued success as you advance your organisation's experience analytics capability. ## Insightech Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **robust analytics features** of Insightech, enhancing understanding of user behavior and website performance. (2 reviews) - Users praise the **exceptional customer support** of Insightech, emphasizing its invaluable assistance and guidance for their needs. (2 reviews) - Users value the **deep customer understanding** provided by Insightech's insightful replays and comprehensive analytics features. (2 reviews) - Users value the **customizability** of Insightech, finding it easy to adapt to various platforms and needs. (2 reviews) - Users find Insightech's platform incredibly **easy to use** , streamlining the user research process and enhancing insights. (2 reviews) - Features (2 reviews) - Users value the **robust filtering options** in Insightech, enabling insightful tracking and analysis of customer interactions. (2 reviews) - Personalization (2 reviews) - Real-time Insights (2 reviews) - Session Replay (2 reviews) **What users dislike:** - Users report **dashboard issues** due to shuttering in session recordings and inconsistent mouse movement tracking. (1 reviews) - Users experience **data inaccuracy** with Insightech, noting issues with session recordings and mouse tracking fidelity. (1 reviews) - Users experience **data loss** with Insightech due to poor recording quality and missed mouse tracking. (1 reviews) - Users find **difficult usability** in Insightech, although guidance helps make setup manageable. (1 reviews) - Users report **inadequate tracking** issues, with recordings often lacking smoothness and precise mouse movement capture. (1 reviews) - Intuitiveness (1 reviews) - Users find the **interface not intuitive** , making account creation and feature setup challenging despite available guidance. (1 reviews) - Recording Issues (1 reviews) - Session Issues (1 reviews) - Tracking Issues (1 reviews) ## Insightech Reviews ### 1. Unified Behavior Insights, Room for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Kalkman S. | Senior Accounting & Finance Manager, Accounting, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 16, 2026 **What do you like best about Insightech?** The seamless pairing of full session replay and automated error tagging is the platform’s biggest advantage for our financial client portal. Instead of jumping between three separate analytics tools to piece together fragmented user data, I can pull complete recordings of visitors filling out tax and compliance forms to spot confusing layout elements or field design flaws that drive people away. The tool automatically surfaces rage clicks, unresponsive input fields and JavaScript faults, then links every detected problem directly to funnel drop-off metrics. Clear funnel charts make it simple to quantify how much each UX pain point impacts form completion rates, giving our IT and finance teams clear, data-backed priorities for updates that lower portal-related support tickets week over week. Having all user journey data centralized in a single dashboard drastically cuts the time we spend reproducing client-reported issues. **What do you dislike about Insightech?** The custom reporting functionality feels very restricted for our Canadian compliance workflows. I regularly need to segment portal traffic by client province or business entity type for internal reviews, but the filtering tools require tedious manual data manipulation to pull usable datasets. When I export large volumes of historical session recordings for weekly UX audits, the dashboard suffers from noticeable lag that slows our review process significantly. There is no out-of-the-box connection to our proprietary finance CRM, so every time we need to cross-reference portal activity against client records, we must export raw Insightech data into Excel for manual matching. On top of that, the tiered pricing structure scales unfavorably; as we expanded tracked pages across our full client portal network, our monthly platform expenses rose substantially. **What problems is Insightech solving and how is that benefiting you?** Before implementing Insightech, we could only rely on vague aggregate metrics to guess why clients abandoned mandatory compliance and tax submission forms. We lacked a straightforward way to recreate reported usability bugs, leading to lengthy back-and-forth between our finance support team and web developers. This platform consolidates all user behavior tracking in one location, clearly highlighting specific friction points throughout the portal submission process. We now identify and resolve technical and layout-based issues far quicker, which has directly reduced the volume of client help desk tickets tied to portal navigation and form failures. ### 2. Pain-Free Onboarding, Intuitive Analytics, and Outstanding Support with Insightech **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 13, 2026 **What do you like best about Insightech?** Implementation and onboarding was pain-free and the team supported us through the entire process. Training was indepth and the Insightech team really took the time to ensure the team was comfortable and confident in using the platform. As a lean eCommerce team without a dedicated digital analyst, we've been able to build behavioural analytics into our day-to-day workflow, knowing we also have an experienced team to call on for strategic guidance and additional support when needed. The user interface is easy to use and intuitive, and the platform has helped us uncover bugs, customer friction and conversion opportunities that have led to meaningful improvements to the online experience and measurable commercial outcomes. We have direct access to the people building the product, our feedback is genuinely listened to, and the platform continues to evolve based on real customer needs, such as the introduction of their AI, Izzie. The ongoing relationship and support have been every bit as valuable as the technology itself. **What do you dislike about Insightech?** There are opportunities for the documentation to be improved, however because the team are so accessible and always happy to step us through things, this hasn't had a big impact on our experience. **What problems is Insightech solving and how is that benefiting you?** Insightech helps us understand what customers are actually doing on our website and, more importantly, where the experience is breaking down. It gives us visibility beyond standard analytics by showing how users interact with pages, where they encounter friction, what errors they experience and where they abandon their journey. This makes it much easier to identify conversion issues that may not be obvious in GA4 or our eCommerce platform alone. The biggest benefit is that it helps us move from knowing what is happening to understanding why. Instead of relying on assumptions when conversion drops or a page underperforms, we can use real customer behaviour to diagnose the problem, prioritise fixes and validate whether changes have improved the experience. For an eCommerce team, this means faster troubleshooting, better prioritisation of UX and development work, and more confidence that we are focusing on the issues that have the greatest impact on customers and conversion. ### 3. A one-stop shop for Quant and Qual **Rating:** 5.0/5.0 stars **Reviewed by:** Ellouise H. | UX Designer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 20, 2025 **What do you like best about Insightech?** As a UX designer, it's hard to get buy-in for user testing, interviews, surveys, essentially qualitative research sources. Instead, Insightech helps to fill that gap with its replays, click maps, scroll maps, pathing, funnels, and analytics, giving us the next best thing. Replays in Insightech are almost like sitting with the user and observing their behaviours, which gives us invaluable insights as to the performance of our websites. It's easy to use, and easy to get tracking and offers rather robust segmentation features, including REGEX segmentation and dataLayer event tracking. It's incredibly easy to implement across platforms from completely custom tech stacks to the widely used Shopify platform. It's become a daily tool for our team and the customer support is exceptional. Would and will continue to recommend. **What do you dislike about Insightech?** Nothing to dislike about Insightech. The support is exceptional so anything we've had problems with are solved near immediately. **What problems is Insightech solving and how is that benefiting you?** Performance of digital experiences, identifying usability problems, monitoring A/B testing, creating shareable analytics dashboards, monitoring user engagement and behaviors. ### 4. Great insights into customer behaviour and so easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Jaco F. | Product Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 06, 2025 **What do you like best about Insightech?** The ability to easily build funnels. Super quick access to the replays and the ability to interact with these sessions to understand how customer interacted with the quote flow. The dashboard provides so much additional information like the ability to compare segments and see what the impact of a particular change made to metrics. We use it very frequently to also help us troubleshoot where customers are stuck or particular bugs are prevalent. The ongoing support is second to none, nowhere else have we received this level of support and guidance. It's awesome! **What do you dislike about Insightech?** Nothing, it's been great having the product **What problems is Insightech solving and how is that benefiting you?** Understanding where customers drop off during the quote flow. Help understand the differences between new tech and old tech when replatforming as part of System modernisation. Identify particular cohort of customers and their behaviour. Help identifying bugs and issues in the quote flow. ### 5. Provides a level of granularity I haven't seen in other platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 04, 2024 **What do you like best about Insightech?** The ability to create segments based on what I customer saw throughout their journey. This allows you to get insights on past events without having to set up GTM to fire an event. We have localized stock availability this tool allowed us to see when I customer saw a product was out of stock based on their location. Another example was getting better visibility over how often 3rd party personalization events were triggering to better gauge the value of their services. **What do you dislike about Insightech?** You can filter the session records to a specific step in a funnel which is incredibly useful. I did find because the recordings are rebuilt from the session data they often had shutter and didn't always track the customer's mouse movements. **What problems is Insightech solving and how is that benefiting you?** The ability to track events retrospectively and without a huge investment in GA4. ### 6. Integrated perspective to Web usage mining **Rating:** 4.5/5.0 stars **Reviewed by:** Hoa B. | Senior Sales Associate, Hospital & Health Care, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 21, 2024 **What do you like best about Insightech?** Insightech can monitor activity sessions instead of sampling thus giving a much better picture on website usage. He stated that this has been very helpful in identifying areas of conversion friction and improving the campaign. **What do you dislike about Insightech?** Customizations of the dashboards seem to lack a certain kind of depth. For instance, the ability to define a new custom audience or, for instance, to zoom into a particular user navigation funnel. **What problems is Insightech solving and how is that benefiting you?** Insightech has eliminated the use of sampled data as we when get the total picture on user movements on our website. This has resulted in better decisions that have enhanced the conversion rates and the performance of marketing campaigns. ### 7. Great product, great team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 13, 2024 **What do you like best about Insightech?** The software is straightforward and easy to use. The team are fantastic and very knowledgeable, using direct feedback to create a personalised experience. They happily spent time with our team ensuring everyone had a good understanding of how to use the software, and the best ways to pull great insights from it. **What do you dislike about Insightech?** Some of the features weren't very intuitive to set up, but guidance was available on request which made it manageable. **What problems is Insightech solving and how is that benefiting you?** Being able to jump right into the customer experience is beneficial. My most used feature is being able to search for a specific error term. ### 8. Insightech for UX & CRO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 24, 2024 **What do you like best about Insightech?** The platform allows us to easily filter millions of sessions down to relevant sessions, experiences, journeys or points of friction across all channels and devices. The Insightech team is a pleasure to work with, with immense technical knowledge and clear, solution-oriented thinking offered consistently. They have also listened to the needs of our agency team, adding useful options and features. Implementing the platform itself has been one of the easiest experiences so far. **What do you dislike about Insightech?** Insightech is continuously being updated, so the team has to be ready for parts of the platform to change. **What problems is Insightech solving and how is that benefiting you?** We run an in-depth UX and CRO program for a large ecommerce client in AU. Insightech has been instrumental to our agency building a wealth of knowledge on the user base and their behaviour. Our team uses Insightech on a weekly basis to perform qualitative user research, finding areas of friction, bugs or opportunities for improvement. ### 9. A game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Head of Product, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 08, 2023 **What do you like best about Insightech?** Insightech enables my team and I to truly understand how our customers are using our websites. We use it to identify any issues, make sure our new features are used the way they are meant to, and measure our A/B tests setup in Optimizely. There is nothing the Insightech team can't do, they are always listening to feedback and improve their already great tool on a regular basis. What makes Insightech so useful is the ability to create new segments based on CSS or Text elements that were loaded in the page and retrieve old sessions matching that segment. So you do not need to know in advance what you are looking for, you can always retrieve it later on. That in itself is priceless! **What do you dislike about Insightech?** Interface can be a little bit tricky sometimes and the account creation is not always seamless. **What problems is Insightech solving and how is that benefiting you?** Insightech is our fail-safe. We can rely on it to identify issues in no time (so we can fix them quicker). It is also allowing us to ensure new features provide the best customer experience. ### 10. A super powerful tool and a great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Rafaelle C. | eCommerce Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 09, 2023 **What do you like best about Insightech?** Insightech makes it possible for us to be proactive rather than reactive when it comes to identifying website issues, essentially streamlining the process by removing the need to try and replicate the bug and allowing us to identify what the exact issue is, how many users it is impacting and at what stage in their journey in a matter of minutes, thus making it easier and faster for us to flag to our developers and implement a fix. Insightech has allowed us to identify opportunities as well as friction points in the customer journey which have led us to make changes to our website that have had a significant and direct impact on conversion rate - revenue opportunities that we would have missed out on had we not had access to this tool and data. It has also allowed us to monitor the performance of new features as we roll them out. The Insightech team has been brilliant to work with and always goes the extra mile to ensure that we're making the most out of their product. **What do you dislike about Insightech?** The learning curve used to be a bit steep for non-technical users wanting to make the most out of this tool but Insightech is always rolling out updates to make using the tool easier and easier to use - we now have most teams in the business (e-commerce, marketing, customer experience) using it! Not to mention that the Insightech team is always more than willing and available to help. **What problems is Insightech solving and how is that benefiting you?** Gives us visibility when it comes to website issues, streamlines the communication between our customer experience, e-commerce and dev teams, gives us the ability to identify UX and CRO opportunities, roll out improvements or new features and track the impact of any changes that we make on site. ### 11. Powerful tool that helps you unlock revenue opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Christelle B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2023 **What do you like best about Insightech?** Insightech is a super user-friendly tool and in just a few clicks you can unlock powerful insights that unlock UX opportunities, tech opportunities, and attribution opportunities which ultimately drive an increase in revenue. Besides, the support team and account management are amazing; you get an elaborate answer super quickly. Additionally, you have access to raw data which, if you have the tech skills, can leverage to answer even more questions or build reporting. Finally, this team is the most passionate on the market. **What do you dislike about Insightech?** Nothing, it's the most powerful tool on the market for a great price. Much better than Hotjar or Fullstory. The only small downside would be that to fully leverage it you need to have stakeholders who understand CSS/HTML/datalayer features, but it's easy to pick up and the Insightech team is here to support you all the way to ramp up in skills. **What problems is Insightech solving and how is that benefiting you?** We've found leaks in our funnel, we found technical issues on the website, our customer service used it to replay sessions done by customers who were complaining and as a support to understand what went wrong. ### 12. Attribution at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Kenneth P. | Data Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 26, 2023 **What do you like best about Insightech?** Gave a much clearer picture of our upstream data without the need for complex implementations or setup. Pair that up with direct access to raw data, you have a very powerful tool at your fingertips. **What do you dislike about Insightech?** Lack of a side by side comparison between mobile vs desktop to identify performance or differences. Was slightly tedious to reapply the exact same filters and segments. **What problems is Insightech solving and how is that benefiting you?** On top of analysing traffic to the website, Insightech went outside of their scope of work to assist with building related customised projects to cater to unique problems faced. ### 13. Digital experience by incomplete data **Rating:** 5.0/5.0 stars **Reviewed by:** Sneh S. | Logistics , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 08, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Insightech?** Insight helps on pinpoint website issues and give new opportunity to experience something new. **What do you dislike about Insightech?** Interface can be a little bit tricky sometimes and the account creation is not always seamless to .to expensive **What problems is Insightech solving and how is that benefiting you?** Solves my issues on priority basis and gives quick response ### 14. Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Hamish C. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2023 **What do you like best about Insightech?** Incredible amounts of depth coupled with amazing staff. The insights (no pun intended) provided by Insightech are unique in the Martech space! Awesome product. **What do you dislike about Insightech?** I have no issues to raise. We are yet to find anything that has given us pause or made us want to look for alternatives. **What problems is Insightech solving and how is that benefiting you?** Insightech gives us an excellent alternative way to view our customer interactions when compared to traditional event based analytics platforms like Mixpanel. It's giving us powerful investigation tools when we need answers on specific customer behavior questions. ### 15. Great tool, Great team and excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj k. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2023 **What do you like best about Insightech?** Insightech is a great tool in terms of understanding customer behavior, identifying errors on the website, improving conversion and overall enhancing customer experience. The replay tool is a personal favorite in identifying customer journey and experience. The passionate team at insightech - things get actioned immediately and any feedback on the tool is received well and implemented to suit the client's need. **What do you dislike about Insightech?** Don't really have anything to dislike about Insightech **What problems is Insightech solving and how is that benefiting you?** Insightech is helping us solve gaps in customer journey and analytics ### 16. Positive review **Rating:** 5.0/5.0 stars **Reviewed by:** Raniya k. | Online News Editor, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 19, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Insightech?** Insightech captures records correctly and process functionality to provide facts to pick out the pursuits and guidelines primarily based on the times customers spent on the website online and capture personal interactions. it is fantastic in use **What do you dislike about Insightech?** Insightech is in process I think, it need more work to make more strong it's data like SEO, compaign arrangements and in touch to the public **What problems is Insightech solving and how is that benefiting you?** I was doing performance evaluation of screens and did customization to make the user experience better through perception analytics. This isn't as costly as other products, so I could recognize benefits to take the user's entry and comments based on actual global user experience. ### 17. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hayden L. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 26, 2023 **What do you like best about Insightech?** The ability to trouble shoot issues, monitor new features and improve the CX across our sites. Easy to use and extract insights that return real value for us. **What do you dislike about Insightech?** There isn't much in the way of a downside to this tool. **What problems is Insightech solving and how is that benefiting you?** Troubleshooting customer issues & monitoring newly released features. It makes the digital teams job easy! ### 18. Personalized Customization/Decisioning based on data analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav T. | Assistant Consultant , Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 10, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Insightech?** Insightech captures data efficiently and process capability to provide data to identify the interests and suggestions based on the times users spent on the site and captures user interactions. **What do you dislike about Insightech?** Insightech is still a work in progress for data analytics and don't have SEO features such as campaign management, Keyword management. To identify the failure data needs time **What problems is Insightech solving and how is that benefiting you?** We are doing performance review of screens and did customization to make the user experience better through insight analytics. This is not as costly as other product so we could realize benefits to take the user input and feedback based on real world user experience. ### 19. best experience web analytics solution **Rating:** 4.5/5.0 stars **Reviewed by:** Pooja T. | Inside Sales Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 16, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Insightech?** It will provide deep and depth analysis upon our customer journey and Insightech is very user-friendly **What do you dislike about Insightech?** sometimes it will hang but rarely, they need to do a little work on the user interface as well **What problems is Insightech solving and how is that benefiting you?** It has data visualization and provides very efficient and accurate data & it is reliable and compatible for all platforms ### 20. Helps optimise user journey at each step and improving conversion **Rating:** 4.5/5.0 stars **Reviewed by:** Shilpa G. | Operations Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 19, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Insightech?** Detailed analytical insights across the whole user journey to identify and reduce the dropoffs Cohort analysis helps provide direction to the user research team for targetting users at different steps Insightech interface is highly intuitive and user friendly **What do you dislike about Insightech?** In my earlier learning days, found it difficult to adapt to Insightech. Initial training document needs to be wholistic The Tech support team needs to be better equipped to use tool and resolve any queries **What problems is Insightech solving and how is that benefiting you?** Session replay helps provide real insights around the user behaviour Data visualisation and conversion tracking are highly effective and downloading results along with raw data for all kinds of analysis It has helped reduce the manual effort required to track the user journey ### 21. Amazing experience! Highly recommended! **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat M. | Product Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 26, 2022 **What do you like best about Insightech?** Really helpful in generating the insights, the data fetched is very accurate. Simple to operate and very user-friendly. **What do you dislike about Insightech?** Sometimes the system hangs but very rarely. **What problems is Insightech solving and how is that benefiting you?** Heavy data is easily fetched and simple to share as well. Digital Analytics tool is very convenient to use. ### 22. Provides a wide variety of Financial Services, Telco and Automotive **Rating:** 5.0/5.0 stars **Reviewed by:** Amarnath T. | Research Data Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 24, 2022 **What do you like best about Insightech?** Growing through digital experiences powered by clear and reliable data which is highly recommended. **What do you dislike about Insightech?** Global Usage is must recommended for all users and integration of apps is needed. **What problems is Insightech solving and how is that benefiting you?** Getting website for holiday trips, Integration of Adobe Target maps, Adobe Analytics and proactive approach for user privacy and data security ## Insightech Discussions - [What is Insightech used for?](https://www.g2.com/discussions/what-is-insightech-used-for) - [View Insightech pricing details and edition comparison](https://www.g2.com/products/insightech/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-01+05%3A14%3A33+-0500&secure%5Bsession_id%5D=ac72c4d3-cdb8-44eb-8507-9eebaf80d947&secure%5Btoken%5D=5c3a30ba46065b7d41fc31158f596ba7594fd2cdab38eb0432c21b48e99c9cff&format=llm_user) ## Insightech Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Activity Tracking - Reporting/Analytics **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - Integrations - Usage Tracking/Analytics **Experience** - Real-Time Monitoring - Session Replay - Behavioral Analysis **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Digital Experience Monitoring (DEM)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Content Management** - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Management** - Content Management **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Visitor Information** - User Identification - Search Box **Performance** - Uptime Monitoring - Performance Monitoring **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Insightech Alternatives - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - 4.6/5.0 (633 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews)