That it enables you to do something with your website analytics, not just see what the stats are. Smart Groups for automated reporting and targeted messaging is an especially cool feature. The team are awesome, very friendly and helpful to us and our customers. As a software provider ourselves, we only recommend tech that we think to be great, like GoSquared.
It could be better geared for enterprise customers. (We provide GoSquared access to all our customers so that they can get the best from the websites they build using our tech.) Sometimes it could be easier to manage all of our customers' accounts simultaneously.
its very easy and simple, support team is great.
Helps our customers understand how to get the most from the websites they create using our software and therefore makes our product work better and our customers happier.