The seamless pairing of full session replay and automated error tagging is the platform’s biggest advantage for our financial client portal. Instead of jumping between three separate analytics tools to piece together fragmented user data, I can pull complete recordings of visitors filling out tax and compliance forms to spot confusing layout elements or field design flaws that drive people away. The tool automatically surfaces rage clicks, unresponsive input fields and JavaScript faults, then links every detected problem directly to funnel drop-off metrics. Clear funnel charts make it simple to quantify how much each UX pain point impacts form completion rates, giving our IT and finance teams clear, data-backed priorities for updates that lower portal-related support tickets week over week. Having all user journey data centralized in a single dashboard drastically cuts the time we spend reproducing client-reported issues. Review collected by and hosted on G2.com.

The custom reporting functionality feels very restricted for our Canadian compliance workflows. I regularly need to segment portal traffic by client province or business entity type for internal reviews, but the filtering tools require tedious manual data manipulation to pull usable datasets. When I export large volumes of historical session recordings for weekly UX audits, the dashboard suffers from noticeable lag that slows our review process significantly. There is no out-of-the-box connection to our proprietary finance CRM, so every time we need to cross-reference portal activity against client records, we must export raw Insightech data into Excel for manual matching. On top of that, the tiered pricing structure scales unfavorably; as we expanded tracked pages across our full client portal network, our monthly platform expenses rose substantially. Review collected by and hosted on G2.com.

Implementation and onboarding was pain-free and the team supported us through the entire process. Training was indepth and the Insightech team really took the time to ensure the team was comfortable and confident in using the platform.

As a lean eCommerce team without a dedicated digital analyst, we've been able to build behavioural analytics into our day-to-day workflow, knowing we also have an experienced team to call on for strategic guidance and additional support when needed. The user interface is easy to use and intuitive, and the platform has helped us uncover bugs, customer friction and conversion opportunities that have led to meaningful improvements to the online experience and measurable commercial outcomes.

We have direct access to the people building the product, our feedback is genuinely listened to, and the platform continues to evolve based on real customer needs, such as the introduction of their AI, Izzie. The ongoing relationship and support have been every bit as valuable as the technology itself. Review collected by and hosted on G2.com.

There are opportunities for the documentation to be improved, however because the team are so accessible and always happy to step us through things, this hasn't had a big impact on our experience. Review collected by and hosted on G2.com.

As a UX designer, it's hard to get buy-in for user testing, interviews, surveys, essentially qualitative research sources. Instead, Insightech helps to fill that gap with its replays, click maps, scroll maps, pathing, funnels, and analytics, giving us the next best thing. Replays in Insightech are almost like sitting with the user and observing their behaviours, which gives us invaluable insights as to the performance of our websites.

It's easy to use, and easy to get tracking and offers rather robust segmentation features, including REGEX segmentation and dataLayer event tracking. It's incredibly easy to implement across platforms from completely custom tech stacks to the widely used Shopify platform.

It's become a daily tool for our team and the customer support is exceptional. Would and will continue to recommend. Review collected by and hosted on G2.com.

Nothing to dislike about Insightech. The support is exceptional so anything we've had problems with are solved near immediately. Review collected by and hosted on G2.com.

The ability to easily build funnels. Super quick access to the replays and the ability to interact with these sessions to understand how customer interacted with the quote flow. The dashboard provides so much additional information like the ability to compare segments and see what the impact of a particular change made to metrics. We use it very frequently to also help us troubleshoot where customers are stuck or particular bugs are prevalent. The ongoing support is second to none, nowhere else have we received this level of support and guidance. It's awesome! Review collected by and hosted on G2.com.

Nothing, it's been great having the product Review collected by and hosted on G2.com.

The ability to create segments based on what I customer saw throughout their journey. This allows you to get insights on past events without having to set up GTM to fire an event. We have localized stock availability this tool allowed us to see when I customer saw a product was out of stock based on their location. Another example was getting better visibility over how often 3rd party personalization events were triggering to better gauge the value of their services. Review collected by and hosted on G2.com.

You can filter the session records to a specific step in a funnel which is incredibly useful. I did find because the recordings are rebuilt from the session data they often had shutter and didn't always track the customer's mouse movements. Review collected by and hosted on G2.com.

Insightech can monitor activity sessions instead of sampling thus giving a much better picture on website usage. He stated that this has been very helpful in identifying areas of conversion friction and improving the campaign. Review collected by and hosted on G2.com.

Customizations of the dashboards seem to lack a certain kind of depth. For instance, the ability to define a new custom audience or, for instance, to zoom into a particular user navigation funnel. Review collected by and hosted on G2.com.

The software is straightforward and easy to use. The team are fantastic and very knowledgeable, using direct feedback to create a personalised experience. They happily spent time with our team ensuring everyone had a good understanding of how to use the software, and the best ways to pull great insights from it. Review collected by and hosted on G2.com.

Some of the features weren't very intuitive to set up, but guidance was available on request which made it manageable. Review collected by and hosted on G2.com.

The platform allows us to easily filter millions of sessions down to relevant sessions, experiences, journeys or points of friction across all channels and devices.

The Insightech team is a pleasure to work with, with immense technical knowledge and clear, solution-oriented thinking offered consistently. They have also listened to the needs of our agency team, adding useful options and features. Implementing the platform itself has been one of the easiest experiences so far. Review collected by and hosted on G2.com.

Insightech is continuously being updated, so the team has to be ready for parts of the platform to change. Review collected by and hosted on G2.com.

Insightech enables my team and I to truly understand how our customers are using our websites. We use it to identify any issues, make sure our new features are used the way they are meant to, and measure our A/B tests setup in Optimizely. There is nothing the Insightech team can't do, they are always listening to feedback and improve their already great tool on a regular basis. What makes Insightech so useful is the ability to create new segments based on CSS or Text elements that were loaded in the page and retrieve old sessions matching that segment. So you do not need to know in advance what you are looking for, you can always retrieve it later on. That in itself is priceless! Review collected by and hosted on G2.com.

Interface can be a little bit tricky sometimes and the account creation is not always seamless. Review collected by and hosted on G2.com.

Insightech makes it possible for us to be proactive rather than reactive when it comes to identifying website issues, essentially streamlining the process by removing the need to try and replicate the bug and allowing us to identify what the exact issue is, how many users it is impacting and at what stage in their journey in a matter of minutes, thus making it easier and faster for us to flag to our developers and implement a fix. Insightech has allowed us to identify opportunities as well as friction points in the customer journey which have led us to make changes to our website that have had a significant and direct impact on conversion rate - revenue opportunities that we would have missed out on had we not had access to this tool and data. It has also allowed us to monitor the performance of new features as we roll them out. The Insightech team has been brilliant to work with and always goes the extra mile to ensure that we're making the most out of their product. Review collected by and hosted on G2.com.

The learning curve used to be a bit steep for non-technical users wanting to make the most out of this tool but Insightech is always rolling out updates to make using the tool easier and easier to use - we now have most teams in the business (e-commerce, marketing, customer experience) using it! Not to mention that the Insightech team is always more than willing and available to help. Review collected by and hosted on G2.com.