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The ability to create segments based on what I customer saw throughout their journey. This allows you to get insights on past events without having to set up GTM to fire an event. We have localized stock availability this tool allowed us to see when I customer saw a product was out of stock based on their location. Another example was getting better visibility over how often 3rd party personalization events were triggering to better gauge the value of their services. Review collected by and hosted on G2.com.
You can filter the session records to a specific step in a funnel which is incredibly useful. I did find because the recordings are rebuilt from the session data they often had shutter and didn't always track the customer's mouse movements. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.




