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Fresh Marketer

By Freshworks

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4.3 out of 5 stars

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Fresh Marketer Reviews & Product Details

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Fresh Marketer Reviews (16)

Reviews

Fresh Marketer Reviews (16)

4.3
16 reviews

Pros & Cons

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Mateusz P.
MP
Specjalista ds. administracji - prokurent
Mid-Market (51-1000 emp.)
"A powerful tool with hidden flaws and a helpful but somewhat inexperienced support team"
What do you like best about Fresh Marketer?

Fresh Marketer is the perfect blend of simplicity and powerful functionality, but with a catch. The platform’s intuitive design ensures ease of use, even for those who aren’t particularly tech-savvy, making the onboarding process and day-to-day management very efficient. Implementation was smooth, thanks to well-documented guides and step-by-step instructions, reducing the need for extensive technical support during setup.

In terms of features, Fresh Marketer offers an impressive array of tools, from advanced automation workflows to in-depth customer segmentation, all of which are highly customizable. The integration capabilities are exceptional, allowing seamless data flow between Fresh Marketer and our existing CRM, email, and analytics platforms. This has significantly improved our ability to manage campaigns holistically without switching between tools for using it daily.

The customer support has been consistently reliable, with quick response times and a deep understanding of the platform, which has been crucial during moments where we’ve needed advanced troubleshooting. Ultimately, Fresh Marketer provides a powerful, flexible marketing solution without sacrificing usability, making it an invaluable tool in our tech stack. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

Despite Fresh Marketer offering a wide range of features, I often find myself having to create workarounds or 'workflows for workflows' to achieve what I need. The platform can be unintuitive at times, requiring extra steps that feel unnecessary.

Additionally, the customer support, while generally responsive, has occasionally provided incorrect information. There have been instances where they dismissed my issue by saying it was impossible or just a bug, without offering a real solution. This has been frustrating when trying to resolve more complex problems. Review collected by and hosted on G2.com.

Syed Abdul R.
SR
Business Development Executive
Enterprise (> 1000 emp.)
"It's not a bad tool, and quite good for the price"
What do you like best about Fresh Marketer?

Compared to competitor CRMs, fresh marketers allow you to send more campaigns, and you will only be charged for the number of contacts, not the number of emails.

Not that difficult to use if you ask me and you don't need a technical team or IT team to install. Freshworks provides a support team to help you set things up and a free onboarding program after your purchase.

As an employee, I use this tool every day. It is integrated with other apps for our daily tasks, and it is the best CRM I've encountered so far. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

The user interface is a bit slow. And when you have a lot of contacts it becomes slow which can be improved. Review collected by and hosted on G2.com.

HN
Business
Small-Business (50 or fewer emp.)
"Digital marketing"
What do you like best about Fresh Marketer?

Automating repetitive tasks and workflows to improve efficiency.

Personalizing customer experiences through targeted content and messaging. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

Fresh Marketer’s pricing plans might be out of budget for small businesses or individuals, especially if they’re just starting out . Review collected by and hosted on G2.com.

Amar  T.
AT
CRM Manager
Enterprise (> 1000 emp.)
"Best for small businesses"
What do you like best about Fresh Marketer?

The best thing about Freshmarketer is its simple and intuitive user interface. The ease of navigation makes it user-friendly, even for those without much technical expertise. Creating customer journeys is extremely straightforward, with a visual drag-and-drop editor that simplifies the process. The platform allows users to quickly set up workflows, automate engagement, and manage campaigns without needing extensive training. This focus on simplicity ensures that marketers can focus more on strategy and less on technical hurdles, making Freshmarketer ideal for teams looking to streamline their marketing efforts efficiently Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

You can get quick resolutions only if you buy their premium package, which is something I haven't seen with other martech platforms. Freshworks doesn’t have a push notification (PN) channel, which is why we switched to another platform. Additionally, importing segments is a hassle since they only allow files smaller than 5MB Review collected by and hosted on G2.com.

PP
Chief Accounting Officer
Mid-Market (51-1000 emp.)
"Developing interesting stories and caring"
What do you like best about Fresh Marketer?

I easily create beautiful landing pages for my business using drag and drop feature without having to code. The A/B testing feature is also useful for being able to try out different headlines, layout, and call to actions to see what works for the audience. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

Freshmarketer does not let prompted recording of these data points, which makes it difficult to track the effectiveness of my marketing initiatives. This makes it difficult for me to have a coordinated understanding of the general marketing approach while enhancing my procedures. Review collected by and hosted on G2.com.

Aman A.
AA
Social Media And Content Marketing Specialist
Small-Business (50 or fewer emp.)
"Great Tool for Small Business"
What do you like best about Fresh Marketer?

It's so easy to use, and the best part is it lets you design email, and landing pages without having much designing skills. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

It lacks deep insights into reporting features that can be improved. Also, it doesn't let you make multiple changes at once to landing pages! Review collected by and hosted on G2.com.

FK
Project Manager
Small-Business (50 or fewer emp.)
"Best Email Marketing CRM"
What do you like best about Fresh Marketer?

The custom fields related to customer journeys. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

The only thing that is less likely to be used is contact segmentation. Review collected by and hosted on G2.com.

Nayanika B.
NB
HR & Marketing Coordinator
Mid-Market (51-1000 emp.)
"Satisfied, but need to be persuaded to recommend"
What do you like best about Fresh Marketer?

the visual journey builder is super intuitive, and the A/B testingwith heatmaps helps optimize campaigns quickly. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

sometimes the reporting can feel a bit limited it lacks the depth you’d want for really granular insights Review collected by and hosted on G2.com.

CP
HR Project Manager
Retail
Enterprise (> 1000 emp.)
"Embedded analytics give insights into the campaign performance."
What do you like best about Fresh Marketer?

With Freshmarketer I to design professional landing pages with lesser or no code at all as a novice. The email marketing tools are also inherent and are quite simple and effective and are fully compatible with the landing pages. Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

The range of what can be tested is fairly restricted. For instance, I can’t experiment with the different subject line of sending emails or change the contents of it depending on the behavior of the user. Review collected by and hosted on G2.com.

Lizier J.
LJ
Freshworks Solution Engineer
Small-Business (50 or fewer emp.)
"Keep engage with your leads and boost your deal generation"
What do you like best about Fresh Marketer?

Freshmarketer brings all of the tools and automation you need to boost lead engagement and sales Review collected by and hosted on G2.com.

What do you dislike about Fresh Marketer?

There's an additional cost for marketing contacts. Review collected by and hosted on G2.com.

Pricing

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Fresh Marketer Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Segmentation
Mobile Reporting
Custom Reports and Dashboards
Campaign Tracking
Administration Alerts
User, Role, and Access Management
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Fresh Marketer
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