# Fresh Marketer Reviews **Vendor:** Freshworks **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 16 ## About Fresh Marketer Freshmarketer is an AI-powered marketing automation platform designed to help businesses attract, nurture, and convert leads across multiple channels. By integrating email, SMS, WhatsApp, and social media, it enables marketers to engage customers on their preferred platforms, creating personalized experiences that drive higher engagement and conversions. With advanced automation and real-time analytics, Freshmarketer streamlines marketing efforts, allowing teams to focus on strategy and growth. Key Features and Functionality: - Multichannel Engagement: Connect with customers via email, SMS, WhatsApp, and social media from a single platform, ensuring consistent and personalized communication. - AI-Powered Campaigns: Utilize Freddy AI to craft personalized campaigns swiftly, leveraging insights and content recommendations to enhance effectiveness. - Predictive and Behavioral Segmentation: Identify and target the right audience for each campaign using custom and predictive segments based on customer behavior and preferences. - Conversational Marketing: Deploy AI-driven chatbots to capture leads, provide instant support, and accelerate the sales process through real-time interactions. - Real-Time Customer Journeys: Build automated, cross-channel customer journeys to nurture leads, recover abandoned carts, and drive repeat purchases efficiently. - Performance Analytics and Conversion Rate Optimization (CRO): Analyze campaign and website performance to gain insights and implement strategies that improve conversion rates. Primary Value and Solutions Provided: Freshmarketer empowers businesses to enhance their marketing ROI by automating and personalizing customer interactions across various channels. It addresses common marketing challenges such as fragmented customer data, inefficient campaign management, and low engagement rates. By providing a unified view of customer interactions and leveraging AI-driven insights, Freshmarketer enables marketers to deliver targeted, timely, and relevant content, resulting in increased customer satisfaction and higher conversion rates. ## Fresh Marketer Pros & Cons **What users like:** - Users value the **ease of use** of Fresh Marketer, appreciating its intuitive interface and straightforward setup. (6 reviews) - Users value the **customization options** in Fresh Marketer, enabling easy design of emails and landing pages. (4 reviews) - Users value the **intuitive tools and automation** of Fresh Marketer, enhancing lead engagement and optimizing campaigns effectively. (3 reviews) - Users value the **easy setup** of Fresh Marketer, making onboarding and daily management efficient for all skill levels. (3 reviews) - Users rave about the **intuitive design** of Fresh Marketer, which simplifies campaign management and user navigation. (3 reviews) - Powerful Tools (3 reviews) - Simple (3 reviews) - User Journey (3 reviews) - Customer Support (2 reviews) - Easy Integrations (2 reviews) **What users dislike:** - Users find Fresh Marketer to be **expensive** , particularly small businesses facing budget constraints for essential features. (3 reviews) - Users note the **limited analysis** in reporting features, which restricts deeper insights and customization options. (3 reviews) - Users find the **reporting features limited** , lacking depth for granular insights and analysis customization. (3 reviews) - Users feel there is **limited customization** in Fresh Marketer, especially regarding reporting and landing page updates. (2 reviews) - Users find the **limited features** of Fresh Marketer frustrating, particularly in reporting and multi-editing capabilities. (2 reviews) - Missing Features (2 reviews) - Pricing Issues (2 reviews) - Segmentation Issues (2 reviews) - Capture Issues (1 reviews) - Data Inaccuracy (1 reviews) ## Fresh Marketer Reviews ### 1. A powerful tool with hidden flaws and a helpful but somewhat inexperienced support team **Rating:** 3.0/5.0 stars **Reviewed by:** Mateusz P. | Specjalista ds. administracji - prokurent, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Fresh Marketer?** Fresh Marketer is the perfect blend of simplicity and powerful functionality, but with a catch. The platform’s intuitive design ensures ease of use, even for those who aren’t particularly tech-savvy, making the onboarding process and day-to-day management very efficient. Implementation was smooth, thanks to well-documented guides and step-by-step instructions, reducing the need for extensive technical support during setup. In terms of features, Fresh Marketer offers an impressive array of tools, from advanced automation workflows to in-depth customer segmentation, all of which are highly customizable. The integration capabilities are exceptional, allowing seamless data flow between Fresh Marketer and our existing CRM, email, and analytics platforms. This has significantly improved our ability to manage campaigns holistically without switching between tools for using it daily. The customer support has been consistently reliable, with quick response times and a deep understanding of the platform, which has been crucial during moments where we’ve needed advanced troubleshooting. Ultimately, Fresh Marketer provides a powerful, flexible marketing solution without sacrificing usability, making it an invaluable tool in our tech stack. **What do you dislike about Fresh Marketer?** Despite Fresh Marketer offering a wide range of features, I often find myself having to create workarounds or 'workflows for workflows' to achieve what I need. The platform can be unintuitive at times, requiring extra steps that feel unnecessary. Additionally, the customer support, while generally responsive, has occasionally provided incorrect information. There have been instances where they dismissed my issue by saying it was impossible or just a bug, without offering a real solution. This has been frustrating when trying to resolve more complex problems. **What problems is Fresh Marketer solving and how is that benefiting you?** Automation and customer engagement, which has significantly benefited our workflow and results. One of the main problems it addresses is the need for streamlined, end-to-end campaign management. With its automation features, we’ve been able to simplify repetitive tasks, such as email follow-ups and lead nurturing, allowing our team to focus on higher-level strategy. Also helps with audience segmentation and personalization ### 2. It's not a bad tool, and quite good for the price **Rating:** 2.5/5.0 stars **Reviewed by:** Syed Abdul R. | Business Development Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Fresh Marketer?** Compared to competitor CRMs, fresh marketers allow you to send more campaigns, and you will only be charged for the number of contacts, not the number of emails. Not that difficult to use if you ask me and you don't need a technical team or IT team to install. Freshworks provides a support team to help you set things up and a free onboarding program after your purchase. As an employee, I use this tool every day. It is integrated with other apps for our daily tasks, and it is the best CRM I've encountered so far. **What do you dislike about Fresh Marketer?** The user interface is a bit slow. And when you have a lot of contacts it becomes slow which can be improved. **What problems is Fresh Marketer solving and how is that benefiting you?** brings in all the contacts under one roof and you don't have to have separate tabs or databases to access them. Enables sending of campaigns and email sequences to customers making life easy for us everyday. ### 3. Digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Haske N. | Business, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2025 **What do you like best about Fresh Marketer?** Automating repetitive tasks and workflows to improve efficiency. Personalizing customer experiences through targeted content and messaging. **What do you dislike about Fresh Marketer?** Fresh Marketer’s pricing plans might be out of budget for small businesses or individuals, especially if they’re just starting out . **What problems is Fresh Marketer solving and how is that benefiting you?** Fresh Marketer’s lead management capabilities help track and nature leads through the sales funnel. ### 4. Best for small businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Amar T. | CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Fresh Marketer?** The best thing about Freshmarketer is its simple and intuitive user interface. The ease of navigation makes it user-friendly, even for those without much technical expertise. Creating customer journeys is extremely straightforward, with a visual drag-and-drop editor that simplifies the process. The platform allows users to quickly set up workflows, automate engagement, and manage campaigns without needing extensive training. This focus on simplicity ensures that marketers can focus more on strategy and less on technical hurdles, making Freshmarketer ideal for teams looking to streamline their marketing efforts efficiently **What do you dislike about Fresh Marketer?** You can get quick resolutions only if you buy their premium package, which is something I haven't seen with other martech platforms. Freshworks doesn’t have a push notification (PN) channel, which is why we switched to another platform. Additionally, importing segments is a hassle since they only allow files smaller than 5MB **What problems is Fresh Marketer solving and how is that benefiting you?** Inability to Exit Users from the Journey Based on Events In my previous experience, I faced challenges when trying to exit users from a flow based on certain events or conditions. This made it difficult to adapt journeys dynamically and led to inefficiencies, where users remained in a flow even after they no longer met the criteria. Benefit: Freshmarketer allows for better event-based automation, providing the flexibility to remove users from a journey automatically when specific events or actions occur. This ensures that workflows are always relevant and prevents wasted interactions, improving the overall effectiveness of the campaigns. ### 5. Developing interesting stories and caring **Rating:** 4.5/5.0 stars **Reviewed by:** Piedad P. | Chief Accounting Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Fresh Marketer?** I easily create beautiful landing pages for my business using drag and drop feature without having to code. The A/B testing feature is also useful for being able to try out different headlines, layout, and call to actions to see what works for the audience. **What do you dislike about Fresh Marketer?** Freshmarketer does not let prompted recording of these data points, which makes it difficult to track the effectiveness of my marketing initiatives. This makes it difficult for me to have a coordinated understanding of the general marketing approach while enhancing my procedures. **What problems is Fresh Marketer solving and how is that benefiting you?** I have found lead generation much simpler to manage. I am able to conduct all my email marketing, landing pages and the web forms from one place. This has saved me and helps me to concentrate on making engaging content and working on the leads. ### 6. Great Tool for Small Business **Rating:** 4.5/5.0 stars **Reviewed by:** Aman A. | Social Media And Content Marketing Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Fresh Marketer?** It's so easy to use, and the best part is it lets you design email, and landing pages without having much designing skills. **What do you dislike about Fresh Marketer?** It lacks deep insights into reporting features that can be improved. Also, it doesn't let you make multiple changes at once to landing pages! **What problems is Fresh Marketer solving and how is that benefiting you?** Helped me in creating personalized email campiagns during Festive season At the same time the interface is so user friendly and easy to use that we implemented it very quickly! Helped us to get the analytics and generate heatmaps for customer journey. ### 7. Best Email Marketing CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Farhan K. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Fresh Marketer?** The custom fields related to customer journeys. **What do you dislike about Fresh Marketer?** The only thing that is less likely to be used is contact segmentation. **What problems is Fresh Marketer solving and how is that benefiting you?** It gives you a comprehensive set of pre-defined templates that you can use to fulfill any type of marketing needs. For eg, if you are planning to launch an upsell campaign, Fresh Marketer has already provided a pre-defined drip flow that helps you run the campaign easily and effectively. Also, the analytics give you an extra edge while using the budget effectively. ### 8. Satisfied, but need to be persuaded to recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Nayanika B. | HR & Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Fresh Marketer?** the visual journey builder is super intuitive, and the A/B testingwith heatmaps helps optimize campaigns quickly. **What do you dislike about Fresh Marketer?** sometimes the reporting can feel a bit limited it lacks the depth you’d want for really granular insights **What problems is Fresh Marketer solving and how is that benefiting you?** I think it solves the problem of managing multiple marketing tasks by streamlining everything into one platform like automating email campaigns, tracking user behavior, optimizing landing pages. For someone like me with experience in content mktng and campaign management, it makes running campaigns more efficient, saves time by eliminating the need to juggle multiple tools ### 9. Embedded analytics give insights into the campaign performance. **Rating:** 4.0/5.0 stars **Reviewed by:** Caroca P. | HR Project Manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Fresh Marketer?** With Freshmarketer I to design professional landing pages with lesser or no code at all as a novice. The email marketing tools are also inherent and are quite simple and effective and are fully compatible with the landing pages. **What do you dislike about Fresh Marketer?** The range of what can be tested is fairly restricted. For instance, I can’t experiment with the different subject line of sending emails or change the contents of it depending on the behavior of the user. **What problems is Fresh Marketer solving and how is that benefiting you?** I can conclude that Freshmarketer has been helpful to my marketing campaign. Landing page and the email marketing options let you to design and launch campaigns within no time. ### 10. Keep engage with your leads and boost your deal generation **Rating:** 5.0/5.0 stars **Reviewed by:** Lizier J. | Freshworks Solution Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2024 **What do you like best about Fresh Marketer?** Freshmarketer brings all of the tools and automation you need to boost lead engagement and sales **What do you dislike about Fresh Marketer?** There's an additional cost for marketing contacts. **What problems is Fresh Marketer solving and how is that benefiting you?** Freshmarketer helps solve conducting campaigns specific set of users without compromising. ### 11. Simple email cultivating tool with automation capability **Rating:** 4.5/5.0 stars **Reviewed by:** Irina D. | Payroll Specialist, Building Materials, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Fresh Marketer?** FreshMarketer’s email builder lets me design beautiful and high converting emails with no design skills, within a few minutes and it is as easy as dragging and dropping various elements. **What do you dislike about Fresh Marketer?** I am only able to make one change on the landing page at a time, thus, it feels difficult to work with intricate layouts and establish what changes have the biggest impact. **What problems is Fresh Marketer solving and how is that benefiting you?** FreshMarketer on its own has helped me a lot in easing my process of doing email marketing. It is very convenient and user-friendly; you can segment it and personalize it in your work; the automated options are good. ### 12. Highly recommended. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahsan Z. | Commercial AR Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Fresh Marketer?** Fresh Marketer is great for its user-friendly interface and its suite of marketing tools. I particularly like how it combines various functionalities like A/B testing, email marketing, customer journey mapping, and analytics in one platform. It's convenient and efficient for marketers to manage multiple aspects of their campaigns seamlessly. **What do you dislike about Fresh Marketer?** While Fresh Marketer offers a comprehensive set of marketing tools, some users have mentioned that the reporting and analytics could be more robust. There might be limitations in terms of the depth of analysis or customization available in the reporting features. Additionally, for certain advanced functionalities, there could be a learning curve for new users. However, these aspects can vary based on individual preferences and requirements. What aspects concern you the most or what features are you hoping to see improved in Fresh Marketer? **What problems is Fresh Marketer solving and how is that benefiting you?** Fresh Marketer solves marketing challenges by optimizing campaigns, engaging customers, understanding behavior, improving conversions, enabling targeted marketing, and facilitating data-driven decisions, resulting in more effective marketing strategies. ### 13. Useful Friend **Rating:** 5.0/5.0 stars **Reviewed by:** Kapileshwar B. | Member, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Fresh Marketer?** I have been sening email campaigns through marketer and it has been very useful interms of generating leads **What do you dislike about Fresh Marketer?** Nothing as such it is a great tool for the marketing team **What problems is Fresh Marketer solving and how is that benefiting you?** To get the analytics of all our digital campaigns so that we could focus on a channel for a effective and a personalised one ### 14. A powerful marketing automation platform that can help businesses improve their customer engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Joel B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Fresh Marketer?** Fresh Marketer's user-friendly interface is one of its most notable features. It is designed to be straightforward and accessible, even for businesses with limited marketing experience. This makes it easy for companies to quickly set up and launch their marketing campaigns, allowing them to see results sooner. Several tools are also included to help businesses, including creating and managing customer surveys, chatbots, and live chat feature to help companies to engage with customers in real-time. **What do you dislike about Fresh Marketer?** While Fresh Marketer's pricing is competitive with other marketing automation platforms in terms of its features and functionality, Fresh Marketer may still be more expensive than other options on the market, particularly for smaller businesses or startups with limited marketing budgets. **What problems is Fresh Marketer solving and how is that benefiting you?** Fresh Marketer solves several problems related to marketing campaigns and customer engagement, like how it allows businesses to automate many of their marketing tasks, such as email campaigns, lead nurturing, and customer segmentation. This helps companies to save time and resources and allows them to focus on other essential aspects of their operations. Fresh Marketer's A/B testing and conversion tracking tools allow businesses to optimize their marketing campaigns for maximum effectiveness, leading to higher conversion rates, increased revenue, and a better return on investment for marketing spend. ### 15. Fresh Marketer Review **Rating:** 5.0/5.0 stars **Reviewed by:** Eva Lynn A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Fresh Marketer?** At the most basic level, they collected data on time spent on a page, which internal links visitors click, and how often visitors leave the site without clicking through to anything else. The latter helps decide whether your web content is right for your target audience. Fresh Marketer also processes the data and provides many reports. **What do you dislike about Fresh Marketer?** I wouldn't say I like the lack of creativity on and throughout the whole system, and it felt basic and not personalized. I want something where the people measuring my business are communicating with me. **What problems is Fresh Marketer solving and how is that benefiting you?** I haven't noticed that they have made any solutions to problems their customer service is good, not great, so that's chill. I want a team that will work with me to grow my digital marketing not just through an online chat. ### 16. Superb for online marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Fresh Marketer?** Fresh marketr is very helpful for go to business online, marketing, email marketing, customisation CRM **What do you dislike about Fresh Marketer?** Little bit price is high but velue for money **What problems is Fresh Marketer solving and how is that benefiting you?** Fresh marketr is providing customised digital analytics - [View Fresh Marketer pricing details and edition comparison](https://www.g2.com/products/fresh-marketer/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A17%3A20+-0500&secure%5Bsession_id%5D=886a332a-cf3c-468f-9b30-2a3fc8543456&secure%5Btoken%5D=b05d1060de42da07cb62515e7872a104d7b900ed8a241d65d546f451b7fc3322&format=llm_user) ## Fresh Marketer Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fresh Marketer Alternatives - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,526 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,269 reviews)