Parse.ly

3.4
(4)

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

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Parse.ly review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
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"Fantastic Dashboard for Content Producers"

What do you like best?

Parse.ly takes analytics to the next level. You can create custom reports, setup dashboards in minutes, and have automated email summaries sent to team members based on what they will value most very easily. The average engaged time is also a great feature, something that Google doesn't offer.

What do you dislike?

This is something you need to have the budget for, and that can lead to some pushback. Once you get past that (assuming the funds are there), there is minimal to complain about.

Recommendations to others considering the product:

If you are looking to greatly improve your content strategy, this is a must in your toolbox!

What problems are you solving with the product? What benefits have you realized?

Custom dashboards for our content creators. This has become a beneficial sales tool for us as well, especially for native advertising programs.

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Parse.ly review by Grace C.
Grace C.
Validated Reviewer
Review Source
content

"Pretty good. Different results from Google Analytics."

Describe the project or task the product helped with:

Website analytics, similar to Google Analytics.

What do you like best?

Pretty easy to use interface, and I like that the results only show you active time on page, not time people spent with the tab open but inactive. That's more useful info.

What do you dislike?

The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more.

Recommendations to others considering the product:

Try Google Analytics first, there isn't much here that's different, except that it tracks active time on page instead of active and inactive time on page.

What Content Analytics solution do you use?

Thanks for letting us know!
Parse.ly review by Bailey L.
Bailey L.
Validated Reviewer
Review Source
content

"Parse.ly"

What do you like best?

How much information I receive to keep track of our marketing strategies.

What do you dislike?

How hard it is to decipher some of the information.

What problems are you solving with the product? What benefits have you realized?

We needed to keep track of many online posts and their individual statistics.

Parse.ly review by Team Member
Team Member
Validated Reviewer
Review Source
content

"A great tool to make Publishers more agile"

Describe the project or task the product helped with:

Parse.ly has been used in our company for a number of different things. Our editorial team uses it for reporting and analytics to understand what is performing best and pick up on key trends to build on. Our marketing team uses it as well to determine which content is best to promote and share.

What do you like best?

Its pretty easy interface and allows you to get super specific on some insights.

What do you dislike?

Sometimes the simplistic interface limits you from being able to get as specific as you want or would like.

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