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Parse.ly

By Parse.ly

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4.4 out of 5 stars

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Parse.ly Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Parse.ly Media

Parse.ly Demo - Overview screen
See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...
Parse.ly Demo - Real-time posts page
See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Parse.ly Demo - Historical posts page
Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.
Parse.ly Demo - Campaign tracking
Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.
Parse.ly Demo - Multi-channel tracking
Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.
Parse.ly Demo - Conversions report
In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.
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Parse.ly Reviews (149)

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Reviews

Parse.ly Reviews (149)

View 1 Video Reviews
4.4
149 reviews

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G2 reviews are authentic and verified.
Jitendra B.
JB
Content Writer
Small-Business (50 or fewer emp.)
"A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles"
What do you like best about Parse.ly?

Regular and accurate monitoring of site audiences plays a vital role in understanding how our website or blog performs and deciding on the right content strategy for maximum gains. With Pasrse.Ly’s actual time monitoring of audiences, I can not only understand the number of people currently consuming my articles but also see how the live traffic stacks against the number of visitors I generally get. It keeps me updated on where my present content stands and determines the specific areas of improvement.

The detailed reports give me a complete idea of the specific stories that are top performers, which helps me to decide the taste preference of the audiences I am serving and use these insights to serve them better the next time while also giving the right direction to my blog.

The periodical overview also helps me understand the specific times at which the particular type of content performs better than others, like the festive season. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The auto-resetting of the dashboard can be a bit annoying when we want to access all our relevant options quickly. I think it should be fixed immediately to enhance the experience. Review collected by and hosted on G2.com.

Leonardo Daniel B.
LB
Creador de contenido y redactor SEO
Small-Business (50 or fewer emp.)
"Use of the platform"
What do you like best about Parse.ly?

I like knowing the data and status of the site in real-time, as it allows detecting issues before they cause a bigger problem for my audience. Additionally, the information gathered helps identify trends that we can exploit before the competitors. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Perhaps they should add a better way to filter the data, since some tags are not allowed. Also, improve the viewing periods which are limited to one year. Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Mid-Market (51-1000 emp.)
"Have used the platform almost daily for 6 years and would highly recommend."
What do you like best about Parse.ly?

The user interface is very intuitive and easy to use, so it doesn't require much, if any, training for new team members Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It only tracks 'article views' - ie how many users view an article, and doesn't track additional clicks within an article, like photos in a gallery, so we still need to refer to Google Analytics to track total page views vs article views....but that's not a big issue for us. Parse.ly is so much easier to use than Google Analytics. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market (51-1000 emp.)
"Parse.ly is one of the better tools in the tricky analytics business"
What do you like best about Parse.ly?

You can track a lot of different types of data while using Parse.ly, from minutes and time spent to unique entrances and raw page views. What's most useful for me has been looking back on historical data and refining by traffic source. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish I could go back farther than a couple of years to do longer tail analysis. I also wish Parse.ly was smart enough to offer more actionable recommendations to improve our content by looking at where we got our traffic from. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market (51-1000 emp.)
"Parse.ly is my favorite easy-to-use content analytics tool"
What do you like best about Parse.ly?

Parse.ly is the easiest content analytics tool I've ever used, making it super quick to train editors and enable them to make data-driven decisions. Scheduled reports and an easy-to-use UX make it a daily habit for most of our editors. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Slightly technical, but Parse.ly collects a lot of helpful user-level info that the customer isn't able to access. While I understand why this would be difficult to share, it would be SO great to have from a data perspective. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Small-Business (50 or fewer emp.)
"Parse.ly is an invaluable tool for knowing what's driving traffic to your site."
What do you like best about Parse.ly?

In addition to showing you how many views and unique visitors each of your articles is getting, Parse.ly also shows you where the traffic is coming from with individual breakdowns for social sources. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish there were an easy way to see the view count for an article's entire lifespan. On mobile, you can get historical data for six months but on desktop, you can only see page view counts month by month. Review collected by and hosted on G2.com.

AR
Senior Consumer Reporter
Mid-Market (51-1000 emp.)
"Parsley is a great tool to monitor trends"
What do you like best about Parse.ly?

It allows you to compare previous weeks and months to give you an idea of what works and what doesn't. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish it had a tool where you can view stories published by the date – it would be good to know how stories are performing on certain days. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business (50 or fewer emp.)
"Good option, especially for real-time traffic reports"
What do you like best about Parse.ly?

The platform does a great job of displaying real-time traffic reports in several different increments. Very easy to understand and dig into further analytics if you want. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Some of the analytics, like trying to find referral information where clicks are coming from, are still a little vague. Also, it's tough to get reports on specific categories and tags if a piece of content has multiple categories and/or tags. Review collected by and hosted on G2.com.

Stephanie H.
SH
Senior Supervising Producer
Mid-Market (51-1000 emp.)
"How I like Parse.ly"
What do you like best about Parse.ly?

I like that it is easy to view and user friendly Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes there are bugs and sometimes I have to click around more to find the data I need Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Mid-Market (51-1000 emp.)
"Parrse.ly review"
What do you like best about Parse.ly?

It is very accurate and easy to use, everything can be found within a few seconds, the best thing about it is how I have access to an overall experience. It is the best in the market. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I have nothing wrong or bad to say about it. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Perceived Cost

$$$$$
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Parse.ly Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Trending
Mobile Reporting
Contact Collection
Audience Insights
Social Sharing
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Parse.ly
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