--- title: Google Attribution Reviews meta_title: 'Google Attribution Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 19 reviews by the users' company size, role or industry to find out how Google Attribution works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 19 scale: '5' date_modified: '2026-06-21' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Google Attribution Reviews **Vendor:** Google **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.0/5.0 **Total Reviews:** 19 ## About Google Attribution Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns. ## Google Attribution Reviews ### 1. Helpful for digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Blue Beam M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Google Attribution?** Using Google attribution can help get information on how well different ads perform. You can learn where people are coming from and invest your budget in the right place. **What do you dislike about Google Attribution?** I don't particularly appreciate that it can't be specific on some data, so you have to set up utms to get clear about attribution. I would like this to be a bit more automatic. **What problems is Google Attribution solving and how is that benefiting you?** This software solves the problem of knowing where users are coming from on the web. Google attribution helps me understand which platforms are performing best, allowing me to spend my time wisely. ### 2. nice to use **Rating:** 4.5/5.0 stars **Reviewed by:** Leonardo A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Google Attribution?** It's a very nice tool to use, making it verify convenient when assisting users. **What do you dislike about Google Attribution?** In my opinion if you have a slow internet you can see a lagg **What problems is Google Attribution solving and how is that benefiting you?** makes the job easy when using it ### 3. Google suite has it all in one place. **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Team Lead & Product Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Google Attribution?** It's not pricey. I actually use the free version and it works wonders. **What do you dislike about Google Attribution?** It has certain limitations. There certain aspects that may not be appealing for extensive reports and all that. **What problems is Google Attribution solving and how is that benefiting you?** Performance reports, trackers, CSVs for massive databases, etc. ### 4. Google Attribution Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Google Attribution?** I think it's very good that I can try out different attribution models with this tool. First click or last click or linear view as well as the position-based model can be selected. The tool enables me to compare, for example, the classic last click model with the position-based model in simple steps. This makes it easier to assess the advertising effects of the online channels in the customer journey. **What do you dislike about Google Attribution?** It would certainly be interesting if you could store your own attribution models or if you could adjust the calculation in the case of the position-based model. **Recommendations to others considering Google Attribution:** I can recommend the Google Attribution Tool to anyone who wants to better evaluate the performance of individual online marketing channels. The comparability of the individual attribution models is quite simple and the individual values ​​can be easily compared. **What problems is Google Attribution solving and how is that benefiting you?** he tool enables me to compare, for example, the classic last click model with the position-based model in simple steps. This makes it easier to assess the advertising effects of the online channels in the customer journey. The tool helps me to better evaluate the online channels. Especially with traffic campaigns such as banner advertising, it is often difficult to classify the successes correctly. Because banner advertising tends to achieve few last click conversions. But if you look at the entire customer journey, things look different. Then you can see the success and contribution of these campaigns. ### 5. Easily accessed and it's more accurate **Rating:** 3.5/5.0 stars **Reviewed by:** joshua Limbikani k. | Assistant Technician & HR, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Google Attribution?** Ability to guide on accuracy in reporting conversation tanles **What do you dislike about Google Attribution?** It's just my network speed and business of data **What problems is Google Attribution solving and how is that benefiting you?** Writing weekly reports ### 6. We monitor Attribution for our clients digital marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Bradley H. | Head of Paid Search, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Google Attribution?** It allows us to understand the full user journey, from the first interaction with our website to the last. **What do you dislike about Google Attribution?** It can often be difficult knowing which attribution to use as a primary reporting feature. **Recommendations to others considering Google Attribution:** Find an attribution model in the middle such as Position Based that works for you and stick with it. **What problems is Google Attribution solving and how is that benefiting you?** It helps us know if different forms of marketing have contributed to others. ### 7. Google Attribution Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Google Attribution?** Seeing touch points in customers purchase journeys **What do you dislike about Google Attribution?** Not being able to integrate with Adobe Analytics **What problems is Google Attribution solving and how is that benefiting you?** Seeing customer attribution for different clients across platforms (digital, search, affiliate) ### 8. Great Platform For Reviewing Marketing Data In One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Bella M. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Google Attribution?** If you aren't able to pay for Attribution 360, then this is a great and free option. It takes off the workload by allowing us to view all our marketing data in one place and makes it easy to improve our marketing efforts by providing us with insights for greater returns. It tells you exactly what ads that consumers are clicking on and allows to evaluate what's working for us and what can can be improved. The information that Attribution provides is more in-depth than the similar service provided in AdWords which was a factor in deciding to purchase a subscription. **What do you dislike about Google Attribution?** Depending on how much traffic your ads are generating, there may not be enough data to create a Attribution model at first, which was the case for our company. **Recommendations to others considering Google Attribution:** I recommend this for small and some large businesses that have invested in marketing and want to evaluate its impact and be provided with feedback. **What problems is Google Attribution solving and how is that benefiting you?** We can now see what ads are really reaching our target audience thus improving our marketing efforts and promoting business growth. ### 9. Google Attribution Review **Rating:** 4.0/5.0 stars **Reviewed by:** Eric S. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Google Attribution?** Google Attribution was the best program I found for integrated analytics and condensing all my info to one program and place. **What do you dislike about Google Attribution?** I truthfully can't think of anything right now. I use a lot of google programs and they all seem to run seamlessly together. **Recommendations to others considering Google Attribution:** Make sure to follow tutorials and watch video's so that you can get the most out of the program. There is a lot that this program can do and it is easy to miss some of the functionality if you do not know what you are fully doing. **What problems is Google Attribution solving and how is that benefiting you?** Google Attribution allows us to make sure we are making all the right decisions to get the best results for our business. ### 10. Number 1 marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Google Attribution?** It is a pretty decent product and it does its job just perfectly., what i like about it is that it is exactly that tool which helps to measure and optimize your marketing spend within different channels ., it brings all your marketing data in one place and provides complete view of your performance and insights, also helps to optimize your strategy, . **What do you dislike about Google Attribution?** It is a little bit complicated when you just starting to explore the software and does have fantastic functionality but it takes time how to figure out the concept **What problems is Google Attribution solving and how is that benefiting you?** Analysis of digital marketing responses, marketing analytics, data attribution., just in general was trying to get the idea how to make marketi More effective and results oriented. ### 11. Google Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Google Attribution?** It allows me to join in one place integrations with Adwords, Google Analytics, also allows me to interact with videos, search, social networks with a single person **What do you dislike about Google Attribution?** I dislike that most of the Google Attribution tools are hard to configure, do not follow the client's route correctly **Recommendations to others considering Google Attribution:** Google Attribution will allow you to unify and analyze the data flows available. You can see the performance of your campaigns as a whole and help you get information faster, since it simplifies the import of your data. **What problems is Google Attribution solving and how is that benefiting you?** Through this tool allows me to obtain representative results to the business with greater precision. It allows me to launch quick actions to optimize my ads ### 12. Google Attribution Review **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2018 **What do you like best about Google Attribution?** I like that it brings together analytics, adwords and double click search all into one **What do you dislike about Google Attribution?** There is nothing that i dislike about this programme as it is a very convenient tool to use **Recommendations to others considering Google Attribution:** I would reccomend this programme as it helps your business out a lot, especially making it a lot easier for the marketers within the business **What problems is Google Attribution solving and how is that benefiting you?** We are saving a lot of time by being able to assign our attibution models to the conversion events a lot quicker ### 13. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Google Attribution?** I like that this can pull in data from Google Analytics or AdWords, and provide a better way of attribution modelling **What do you dislike about Google Attribution?** There were no particular issues. It was a slightly steep learning curve. **What problems is Google Attribution solving and how is that benefiting you?** Great connected Analytics view ### 14. Using Google for almost all internet activity **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Google Attribution?** We use Google for everything. Reviews in maps, adding user info and photos. We use mail, drive and forms **What do you dislike about Google Attribution?** Use of personal data... Monetising everything is dangerous **What problems is Google Attribution solving and how is that benefiting you?** Adding information to important city sites and services ### 15. Google Attribution Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Google Attribution?** I like how it lets me unify my data and analyze its performance **What do you dislike about Google Attribution?** There was a learning curve at the beginning. **What problems is Google Attribution solving and how is that benefiting you?** I've seen areas where I have spent far too much and corrected it. ### 16. Using google **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Philanthropy | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2018 **What do you like best about Google Attribution?** The interface is very easy and supportive **What do you dislike about Google Attribution?** The add one and marketing. Also the fact that it tracks your online activity. **What problems is Google Attribution solving and how is that benefiting you?** Addressing data questions and knowledge development on a time pressing schedule ### 17. Easy to use and great results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Google Attribution?** I like how it collects data from multiple sources and presents it in an easy to read format so that even people not versed in marketing and data collection can understand it. **What do you dislike about Google Attribution?** I dislike the fact that we can't have a large number of users for it. I can't create a login for any board member to go in and view themselves because we are limited to a specific number of people who can access it. **What problems is Google Attribution solving and how is that benefiting you?** We have paid for marketing and didn't know what was effective for us or not. Google attribution analyzes all the data for our company and basically let's us know where our money is best spent. ### 18. It was great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2018 **What do you like best about Google Attribution?** I liked the best was it how the UI works! **What do you dislike about Google Attribution?** It can be more precise. imp.notification **What problems is Google Attribution solving and how is that benefiting you?** I am able to know the market trends and demands of people. ### 19. Good for marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2018 **What do you like best about Google Attribution?** Gives me complete view of marketing data **What do you dislike about Google Attribution?** It is Not compatible with all of my devices **What problems is Google Attribution solving and how is that benefiting you?** optimize my marketing across channels and across devices ## Google Attribution Discussions - [What attribution does Google ads use?](https://www.g2.com/discussions/what-attribution-does-google-ads-use) - 1 comment - [How does Google Analytics attribution work?](https://www.g2.com/discussions/how-does-google-analytics-attribution-work) - 1 comment - [How do I use Google attribution?](https://www.g2.com/discussions/how-do-i-use-google-attribution) - 3 comments - [View Google Attribution pricing details and edition comparison](https://www.g2.com/products/google-attribution/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+06%3A55%3A01+-0500&secure%5Bsession_id%5D=e47a1c0a-adb9-40d3-b6ae-02f0ccdaf889&secure%5Btoken%5D=4bdb2d6582e12e363e078809882593e58718e5c0138ad8d1c4738d0052b2459a&format=llm_user) ## Google Attribution Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Google Attribution Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,159 reviews)