Smile.io
Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.
Average Rating: 4.6/5.0
Total Reviews: 462
How Do G2 Users Rate Smile.io?
- Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
- Integrations: 8.5/10 (Category avg: 8.6/10)
- Loyalty Analytics: 8.1/10 (Category avg: 8.8/10)
- Membership: 8.4/10 (Category avg: 8.8/10)
Who Is the Company Behind Smile.io?
- Seller: Smile.io
- Company Website:
- Year Founded: 2012
- HQ Location: Kitchener, Canada
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Twitter: @smilerewards
4,510 Twitter followers -
LinkedIn® Page: www.linkedin.com
68 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Retail, Apparel & Fashion
- Company Size: 92% Small, 7% Medium
What Do G2 Reviewers Say About Smile.io?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Smile.io, facilitating quick setup and seamless integration with their platforms.
- Users praise the responsive and helpful customer support of Smile.io, enhancing their overall experience and satisfaction.
- Users appreciate the easy-to-manage rewards program that enhances customer loyalty and encourages repeat purchases effectively.
- Users find the easy setup of Smile.io effortless, facilitating quick integration and management for their loyalty programs.
- Users appreciate the ease of setup and management with Smile.io's rewards system, enhancing customer loyalty effortlessly.
Cons
- Users find the pricing too expensive, with limited options and high costs particularly challenging for smaller businesses.
- Users find the limited customization options frustrating, wishing for simpler solutions within the platform to enhance usability.
- Users find the limited rewards system creates dependence on rewards, impacting customer purchase behavior negatively.
- Users feel that the rewards system can create dependency and make it harder to manage customer expectations.
- Users find the limited functionality of Smile.io frustrating, especially given the high cost for upgrades.
What Are Recent G2 Reviews of Smile.io?
"Easy Setup, Helpful Prompts, and Strong Retention Gains with Smile.io"
Rating: 5.0/5.0 stars
— Verified User in Retail
"Smile.io team being awesome!"
Rating: 5.0/5.0 stars
— Chin J.
What Are G2 Users Discussing About Smile.io?
- What are Smile rewards? - 1 comment
- Is smile IO for free? - 1 comment
- What is JS smile io? - 1 comment
- How does smile app work? - 1 comment









