# Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,460 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue (“the Agentic Enterprise”). This is done through adaptive customer experiences that are customer-driven and constantly adapt to the situation, where: Every message sparks a conversation. Every channel is two-way. Every relationship is remembered. Every handoff is seamless. Every experience continuously learns and changes based on real-time engagement. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users appreciate the **ease of use** in Agentforce Marketing, making marketing automation accessible for all skill levels. (333 reviews) - Users value the **advanced automation capabilities** of Agentforce Marketing, enhancing seamless multi-channel customer engagement and personalization. (191 reviews) - Users value the **seamless integration** of Salesforce Marketing Cloud with mobile channels, enhancing engagement and personalization tremendously. (180 reviews) - Users appreciate the **powerful personalization and automation capabilities** of Agentforce Marketing, enhancing email marketing strategies effectively. (167 reviews) - Users value the **powerful functionalities** and user-friendly design of Agentforce Marketing, enhancing their marketing efforts effectively. (162 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (146 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (138 reviews) - Customer Engagement (122 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and effort to effectively use Agentforce Marketing's features. (209 reviews) - Users face a **steep learning curve** with Agentforce Marketing, needing time and training to leverage its capabilities effectively. (152 reviews) - Users find the **complexity** of Agentforce Marketing challenging, requiring time to learn SQL and AMPScript effectively. (139 reviews) - Users find the **cost of Agentforce Marketing** high compared to similar products, impacting initial adoption and implementation. (130 reviews) - Users find the **complex usage** of Salesforce Marketing Cloud challenging during setup and feature utilization. (111 reviews) - High Complexity (90 reviews) - Difficulty (76 reviews) - Not Intuitive (75 reviews) - Users face **complex usability** challenges in Salesforce Marketing Cloud Engagement, making it difficult for newcomers to navigate effectively. (73 reviews) - Integration Issues (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Powerful Email Marketing and Automation with Some Quirks **Rating:** 3.5/5.0 stars **Reviewed by:** Tony M. | CRM Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highly utilize email Journey's to setup campaign's containing multiple emails with business logic for segmentation and personalization. We use this tool often and partner between our Marketing and IT staff to get the most out of it. Customer Support is good with their Enterprise plan. Bulk email is very reliable. We also use a postal mail plug-in from PFL (Printing For Less) enabling email and direct postal mail marketing from a single journey. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web studio, automation studio, etc.) with little commonality in the UI among them. Some functions (like Automation Studio) require some technical expertise (like SQL programming) to get the most out of them. In When adding logic to Journeys (e.g. Decision Splits) you have to be careful to specifically account for blank fields similar to the way you handle null fields in SQL. Sometimes sessions hang and I have to log out and log back in to continue working. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Bulk email marketing with personalization and automation. Direct integration with Agentforce Sales. ### 2. Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul H. | Senior Demand Generation Specialist , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce marketing brings everything into one place it make it a lot easier to manage campaigns , track customer journeys, and actually understand what's working without jumping between bunch of tools. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Honestly, it can feel pretty overwheliming at times there's a steep learning curve , and some parts of the interfarce aren't very intutive. It can also get expensive, especially if you're not using all the features **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It's maninly solving the problem pf having customer data and amrketing tool scattered everywhere. With everything in onplace, I can build more trargeted campaigns, automate a lot of the repetitive work, and actually see how customer are interacting acress channels which save time and helps me make better decisions ### 3. Journey Builder Shines for True Cross-Channel, Real-Time Orchestration **Rating:** 4.5/5.0 stars **Reviewed by:** Corinn B. | Marketing , Architecture & Planning, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Journey Builder remains one of the platform’s biggest strengths: True cross‑channel orchestration (email, SMS, push, ads, web, etc.) Event‑ and behavior‑driven triggers Increasingly real‑time responsiveness It’s especially strong for organizations that need complex logic, not just linear campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Steep complexity and learning curve Even experienced marketers often find: Multiple studios, tools, and configuration layers Heavy reliance on technical knowledge (SQL, data modeling, APIs) A gap between what’s possible and what’s easy New users or small teams can feel overwhelmed before they see value. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Balance of automation and human control Unlike some “black‑box” AI marketing tools, Agentforce allows: Human review and approval Configurable guardrails Clear auditability of decisions That control is critical in regulated industries or brand‑sensitive organizations. ### 4. Centralized, Automated Multi-Channel Marketing with Powerful Salesforce CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Oriana G. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I find most helpful about Agentforce Marketing (formerly Salesforce Marketing Cloud) is how it centralizes and automates multi-channel marketing at scale. Its integration with Salesforce CRM is a major advantage, since it supports stronger segmentation and personalization and helps keep marketing and sales teams aligned. Tools like Journey Builder and Automation Studio also make it easier to build more complex customer journeys and manage campaigns efficiently. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One of the biggest drawbacks of Agentforce Marketing (formerly Salesforce Marketing Cloud) is its steep learning curve. A lot of the functionality demands solid technical know-how, especially when you’re dealing with data extensions, SQL, or more complex automations. On top of that, the interface can feel unintuitive at times, and the different tools like Journey Builder, Automation Studio, and Email Studio, don’t always integrate or work together as smoothly as you’d expect. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps solve challenges around fragmented customer data, lack of personalization, and inefficient campaign execution. By centralizing data and enabling advanced segmentation, it allows us to deliver more targeted and relevant communications across multiple channels. ### 5. Agentforce Transformed Our Customer Journeys Into Natural, Intent-Driven Conversations **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo C. | CRM Solution Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best: "Moving to Agentforce has transformed our customer journeys from rigid flows into more natural, living conversations. I especially like that the system can detect a shift in customer intent—such as when a support ticket is opened—and automatically pause promotional emails or adjust the messaging, without me having to touch a single 'Decision Split' in Journey Builder. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not all features from the legacy platform (such as certain SQL-heavy data extensions) translate cleanly to the newer Agentforce/Data Cloud architecture, which can lead to some migration fatigue. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the frustration of “no-reply” emails. Our campaigns have become true two-way conversations, with AI agents handling customer replies in real time and noticeably improving our engagement rates. ### 6. Personal Experience Using Salesforce Marketing Cloud Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Adarsh P. | Business Data Analyst, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce Marketing makes it easier to manage customer journeys in one place and create more personalized and detailed experiences at scale. The integration with data and automation features helps make marketing decisions more efficient and insight driven, which is especially valuable when working with large customer datasets. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One challenge is that the platform can feel complex at times, especially for new users. Some features have a learning curve and navigating different modules is not always very intuitive. It sometimes takes time to fully understand where everything is and how to use it efficiently. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps solve the challenge of bringing customer data, communication, and automation into one place so decisions can be more data driven and timely. In my past work, I often had to work with data from multiple sources, which made it harder to get a clear view of customer behaviour or campaign performance. A platform like this helps streamline segmentation, personalise outreach and track engagement more effectively. This ultimately supports better targeting, improves efficiency, and helps teams make quicker, more informed decisions. ### 7. All-in-One Automation with Powerful Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** STephanie A. | assistant, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's very robust. You can manage emails, customer journeys, automation and date all in one place. The level of personalization is a big plus, you can really tailor messaging based on customer trends. the automation saves alot of time and helps keep communication consistent. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Its not the easiest platform to learn, there is definitely a learning curve and it can feel overwhelming. some parts of the interface aren't very intuitive so you spend time figuring out things or needing to contact support. Pricing is a factor to consider. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We are constantly dealing with new inquiries, quotes, recurring clients and seasonal promos; it is easy to loose track. With Agentforce we managed to fill that gap by automating. It tracks everything, sends follow ups and keeps everything organized in one place instead of juggling between apps, emails, text. ### 8. Automation and Data Integration That Transformed My Marketing Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Sheik Abdullah J. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** For me, the standout feature is the platform's automation capabilities. Journey Builder, audience segmentation, and trigger-based campaigns are all highly effective when properly configured. While there is an initial learning curve, once you become familiar with the system, it proves to be reliable and requires minimal ongoing maintenance. Another major strength is its ability to consolidate data from various sources. Using Marketing Cloud together with Data Cloud has truly transformed my workflow. This combination allows me to derive valuable insights, create more intelligent segments, activate audiences, and deliver personalized communications that feel genuinely relevant and purposeful. I also value the platform's flexibility in supporting different engagement strategies, whether that's through customized email campaigns, account-based marketing, or orchestrating customer journeys. When everything is set up correctly, campaigns operate seamlessly without the need for constant oversight, providing a sense of confidence and consistency in execution. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud can feel sometimes complex, especially during initial setup and troubleshooting. The navigation between studios isn’t very intuitive, and the UI could be simpler. The dependency on add-on licenses for key features also limits flexibility and slows experimentation. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps me manage lead capture and run multi-channel campaigns using SMS and push notifications. It turns customer data into usable segments, making engagement more targeted and relevant. The biggest benefit for me is automation, campaigns run reliably once configured, saving time and reducing manual effort. ### 9. Centralized Marketing Solution with Visual Customer Journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Liana P. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love using Agentforce Marketing because it allows us to run our email campaigns, automate lead nurturing sequences, and build customer journeys from the first touch to conversion. The standout feature for me is the Journey Builder. Being able to map out the full customer journey visually and set up automations around it has saved our team a ton of manual work. I also find it very beneficial that our work is now centralized, which used to be scattered across different tools or done manually. Additionally, the initial setup was very easy. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The pricing is a bit high for us, as a smaller team. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing centralizes our lead, email, and customer journey tasks, previously scattered across tools, into one platform. The Journey Builder feature saves us manual work by visually mapping and automating customer journeys. ### 10. Powerful Automation with Some Room for AI Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like Salesforce Marketing Cloud for its powerful automation and data-driven marketing capabilities. Journey Builder automates customer journeys like welcome emails, reminders, or loyalty updates based on user behavior. SQL audience segmentation allows for precise targeting using customer data. Multi-channel communication ensures consistent messaging across email, SMS, and push notifications, improving engagement and campaign effectiveness. The analytics features help track campaign performance and optimize marketing strategies effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** In Salesforce Marketing Cloud, some areas could be improved. The platform still requires significant manual work for SQL segmentation, campaign setup, and troubleshooting. Implementing stronger AI capabilities for automatic audience segmentation, journey optimization, and error detection would make campaign management faster, smarter, and more efficient. Data integration, SQL-based segmentation, and troubleshooting automations can be challenging and time-consuming. Implementing AI-driven setup guidance and automated segmentation would make the configuration process faster and easier. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud's Journey Builder to automate emails and campaigns based on customer behavior. SQL audience segmentation and multi-channel communication enable precise targeting and consistent messaging across email, SMS, and push notifications, making campaign management efficient and improving engagement. ### 11. Powerful Automation and Seamless CRM Integration for Campaign Success **Rating:** 5.0/5.0 stars **Reviewed by:** Tanishka G. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is very powerful tool for creating personalized and end-to-end automated journeys for your email campaigns. We are using its journey builder functionality and advanced segmentation capabilities that let us target campaigns at scale. Most useful thing is its integration with our salesforce CRM which makes it super easy to read the customer data and also makes all stakeholders within the company easily access all reporting. One use case is setting up automated event invites, follow ups, thank you emails etc. Another use case for us is running end to end survey campaigns where we automate sending reminder to non respondents. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Because it is too robust, you will always need experts to manage your Salesforce Marketing Cloud. Secondly, initial implementation can be complex as its not straight forward. Its hard to understand all its capabilities and we need to spend significant time in training. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Due to its end to end integration with our CRM Salesforce, its very easy to now track customer engagement. We have built a risk analysis tool which tells us if a customer is not repeatedly engaging with our email campaigns, might have now become disinterested in our services. So those at-risk clients can be managed specifically to reduce churn. ### 12. Powerful Salesforce Integrations and Reporting, but Setup Has a Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We mostly leaned on it for CRM management and outbound sequencing, and once it was up and running it pulled its weight. The integrations across the Salesforce ecosystem are a real strength, especially being able to tie campaigns directly back to opportunity data without bolting on a third-party tool. Reporting is also genuinely robust, you can slice engagement, deliverability, and pipeline impact in a lot of ways without having to export to a BI tool. Overall it's an expansive platform that covers a lot of ground for marketing ops teams already living in the Salesforce stack. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Setup and implementation are genuinely a pain. The platform has so many configuration knobs that getting your first journey or sequence live takes way longer than it should, and the UI doesn't always make it obvious how the pieces connect. You usually need either an admin who knows it inside out or a paid consultant to get past the initial build phase. Once it's running it works, but the ramp is steep enough that smaller teams without dedicated ops support will feel it for a while. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It serves as the central hub for outbound sequencing, lead nurturing, and lifecycle campaigns. The biggest benefit has been consolidating what used to be three or four point solutions, separate ESP, sequencing tool, and reporting layer, into one platform that ties cleanly back to Sales Cloud. That's cut a lot of the handoff friction between marketing and sales since everyone is looking at the same opportunity and engagement data. It's also let us scale nurture programs and outbound volume without proportionally scaling the ops headcount needed to support it. ### 13. Efficient Email Campaigns, Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Manohar D. | SEO Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I use Agentforce Marketing to create and automate email campaigns and manage contact lists. It helps me track performance and improve engagement. What I like most about it is its easy automation and personalized features. The automation helps me save a lot of time, and the personalization features let me send the right message to the right audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One thing that could be improved is the learning curve, as it can feel complex for beginners. The initial setup was a bit challenging and took some time to understand especially for a beginner. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to create and automate email campaigns, manage large contact lists, and track performance. It solves issues like sending personalized emails at scale and saves time with its automation. ### 14. Powerful Journey Builder for Seamless Multi-Channel Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Kym O. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Journey Builder is especially powerful for orchestrating complex, multi-channel customer journeys across email, SMS, push, and mobile. Its deep integration with the Salesforce ecosystem makes it highly effective for teams that rely on CRM-driven marketing, enabling more relevant, data-informed campaigns and lifecycle communications. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve, particularly for non-technical users or smaller teams. Initial setup and implementation can be time-consuming and often require specialized expertise or external support. Additionally, the interface can feel overwhelming due to the breadth of features, and some reporting workflows are not as intuitive as expected for day-to-day use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It enables me to automate complex journeys, reduce manual campaign execution, and deliver more timely, relevant messaging. As a result, teams can focus more on strategy and optimization rather than repetitive execution, improving both efficiency and customer engagement. ### 15. Cryptic Errors, No Documentation - Even the Simplest Tasks Become Near Impossible **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The feeling of accomplishment when I've finally figured out one of the cryptic error messages **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can work with clunky, complicated products. I can even tolerate historically grown structures that make no sense. But to try and navigate this with no useful documentation or training resources is next level bad. The Taskforce AI support doesn't make things better, either. Human support is available - bless them - but after a few cases I get the feeling they're just as clueless - to the point where just figuring out what product we're using took a day (It's Marketing Cloud Adcanced, by the way). In short: this product is bad. Your work is going to suffer, your results will get worse. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** In theory, I want to build our digital marketing journey around this solution, integrate the website (socials only to a lesser extent) and be able to create smart, flexible paths to nurture and convert, relying on analytics to evaluate and optimize. I'm not at that point yet. ### 16. Powerful Personalization and Automation, Though a Learning Curve for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Avyay B. | Programmer Analyst Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I appreciate most about Salesforce Marketing Cloud Engagement is its capacity to help businesses craft personalized, data-driven customer journeys. The platform’s integration of various channels—such as email, SMS, and social media—into a single, unified system makes communication both seamless and efficient. I’m also impressed by the way it leverages automation and AI to ensure the right message reaches customers at the optimal moment, ultimately supporting brands in building stronger relationships with their audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Marketing Cloud Engagement offers a robust set of features, it can initially seem overwhelming to newcomers because of its extensive capabilities and tools. Configuring automation and managing integrations often demands a higher level of technical knowledge. Despite these challenges, I view this as a valuable chance to expand my skills, since becoming proficient with such a comprehensive platform is ultimately very rewarding. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the difficulty of managing and personalizing customer interactions across various channels. By integrating data, automation, and analytics, it enables the creation of targeted and impactful campaigns. For me, this means I can gain a deeper understanding of customer behavior, develop more effective communication strategies, and foster lasting customer relationships through insights driven by data. ### 17. Powerful, Scalable Marketing Automation with Seamless CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ameer A. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps us solve the challenge of managing personalized marketing at scale while keeping customer data consistent across teams. Before using it, coordinating campaigns across channels and aligning marketing activities with CRM data was time-consuming and fragmented. With Marketing Cloud, we can automate customer journeys, segment audiences accurately using real-time data, and deliver targeted communication based on customer behavior. This has improved campaign efficiency, reduced manual effort, and helped the team focus more on strategy rather than execution. The tight integration with Salesforce CRM also ensures better data accuracy and smoother collaboration between marketing and sales teams. ### 18. Seamless Loyalty Integration with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Jemish G. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management helps inify customer data, automate loyalty processes, and deliver personalized experiences. It increases customer retention and revenue through tailored rewards, improves operational efficiency with automation, and provides real-time insights to optimize program performance and scalability. ### 19. Powerful Personalization and Automation at Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh S. | Senior Technical Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels. Journey Builder makes it easy to design complex, behavior-based campaigns. Powerful data handling allows deep segmentation using CRM and external data. Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent. Advanced personalization with dynamic content and AMPscript enables tailored customer experiences. Enterprise-grade scalability supports large databases and high-volume sends reliably. Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the problem of managing large-scale, personalized customer communication across multiple channels while keeping data, automation, and reporting in one place. It eliminates the challenge of working with disconnected tools for email, SMS, push notifications, and advertising by providing a single platform to orchestrate all customer interactions. It benefits me by enabling automated, behavior-driven journeys that respond to customer actions in real time, which improves engagement without requiring constant manual effort. The platform’s strong data integration and segmentation capabilities make it easier to target the right audience with relevant content, rather than sending generic campaigns. Additionally, its scalability and reliability allow campaigns to run smoothly even with large data volumes and high send frequencies, giving confidence that communications are delivered accurately and on time. Overall, Salesforce Marketing Cloud helps turn complex, data-heavy marketing operations into structured, measurable, and personalized customer experiences. ### 20. Intuitive Visual Interface and No-Code Campaign Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Borja J. | Head of Digital Marketing / CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the visual interface of Agentforce Marketing. I really value the drag and drop, and that you can communicate with a virtual assistant that generates the entire campaign automatically. Also, I think this new update has really been a good facelift for the tool. The initial setup has also been very good. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At the moment, there is nothing I can highlight that I don't like about the tool. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to generate filters and create segmented campaigns faster and without the need for code. ### 21. Vast features to use **Rating:** 4.0/5.0 stars **Reviewed by:** Darshan M. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Using separate platforms for WhatsApp marketing and SMS marketing used to be challenging. With this solution, we were able to connect to Salesforce, which made it possible for us to carry out extended channel marketing more effectively. ### 22. Robust Platform with Advanced Journey Designs **Rating:** 4.5/5.0 stars **Reviewed by:** Manish T. | Director - Salesforce Solutions, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It could be a lot more non-technical friendly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for cross-channel, multi-touch campaigns and analytics in customer journeys, enhancing engagement and marketing automation. ### 23. Solid Campaign Capabilities and Easy KPI Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The campaign capabilities are solid, and common marketing KPIs are easy to track in this cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some advanced features require technical knowledge, which means you may need to ask for support within your company. Of course, you can also learn on your own using the resources available on the Trailblazer platform, but honestly, that can take time and requires the capacity to respond and keep up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us track, reach, and better understand each stage of our marketing campaigns. ### 24. 360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Monalisha M. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalized, multi-channel marketing campaigns. Standout capabilities include strong AI-driven insights through Einstein, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants. Users also report that it can be slow, lacks sufficient training resources, and sometimes feels like a collection of disjointed, older, pieced-together tools rather than a cohesive product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We’re dealing with fragmented customer data, inefficient manual processes, and a lack of personalized, cross-channel engagement, which makes it harder to deliver a consistent experience. ### 25. Flexible Automation and Personalization in One Powerful Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mangal S. | Marketing and Personalization Manager, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the flexible automation, multi-channel journey in one place and easy to set up the journey. Aslo easy to personalize campaigns, track customer behavior, and optimize engagement across channels. Customer support is also decent; we mostly get the response within the day. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't have such dislike, but few features always require technical expertise to set up and maintain. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** SFMC helps to solve the challenges of managing and personalising the communication with customers across multiple channels. We’re able to deliver more relevant messaging, improve customer engagement, streamline campaign execution, and make data-driven decisions ### 26. Powerful Campaign Tool with Improved Data Analysis, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Gaganpreet Singh D. | Squad lead for Experimentation, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the campaign setup in Agentforce Marketing. Also, data can be easily extracted from Agentforce Marketing for further analysis. It's a big brand and a reliable product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like tech support, because more often they are slow or don't do anything and just waste time. Also, the initial setup was not so easy and took a lot of time. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for setting up campaigns, sending communications, and extracting data for customer targeting. ### 27. Unmatched Flexibility and Personalization for Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Aman K. | Consulting Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, helping streamline the entire B2C process. By integrating data from sales, service, and commerce, it provides a unified customer view that strengthens our overall marketing strategy. ### 28. Highly Customizable, But UI Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Philippe C. | Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement for managing marketing data and email campaigns, including data-heavy transactional ones. Its customizability enables building tailored marketing automation solutions for clients. ### 29. Comprehensive Marketing Solution with Unified View, But Demanding Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Abhay K. | Security Analyst I **Reviewed Date:** November 14, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really appreciate the unified customer view provided by Salesforce Marketing Cloud Engagement. It significantly aids in tracking the progress of the purchase process, allowing for a streamlined overview of customer interactions. By connecting data from the sales, service, and commerce clouds, I am effortlessly informed if a customer has an open support ticket, which enhances our marketing strategy and customer service coordination. This integration ensures that our marketing efforts are knowledgeable and responsive to customer needs, making the platform invaluable for managing our business-to-customer process more effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find that using Salesforce Marketing Cloud Engagement requires a very high level of technical understanding, which can be quite daunting. Additionally, the cost of deployment is very high, making it a significant investment. It also requires a lot of effort to manage and integrate it effectively into existing systems. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, streamlining the business-to-customer process and providing a unified view by integrating data from sales, service, and commerce, enhancing our marketing strategies. ### 30. All-in-One Platform for Personalized Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank K. | SENIOR salesforce DEVELOPER, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC allows you to create highly personalized campaigns using customer data's supports email, SMS, social media, ads, and push notifications in one platform. SFMC can be easy to understand in the areas of SQL query. SFMC is also platform independednt. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC can be overwhelming for beginners because of the advanced feature and tools, Interface can be hard t understand especially in journey builder and automation studio. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us to send Push notification and Newsletters to the target audience in an efficient way. ### 31. Streamlining Staffing Campaigns Through Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Nilesh P. | Senior Consultant, Staffing and Recruiting, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud Engagement is its powerful automation and personalization capabilities. It allows us to create highly targeted campaigns, segment audiences effectively, and deliver personalized communication at scale. The platform’s intuitive interface, combined with seamless integration with other Salesforce tools, makes managing recruitment and staffing campaigns efficient and data-driven, helping us engage candidates more meaningfully while saving time and improving overall workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One aspect that can be challenging with Salesforce Marketing Cloud Engagement is its steeper learning curve for new users, especially when configuring advanced automation or complex journeys. Additionally, certain reporting features could be more intuitive, as extracting detailed insights sometimes requires extra steps. However, with proper training and experience, these challenges are manageable and don’t outweigh the platform’s overall robust capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the challenge of managing and personalizing communication at scale in our staffing and recruitment processes. It solves problems like scattered candidate data, inefficient campaign management, and lack of targeted engagement. By automating journeys, segmenting audiences, and providing actionable insights, it helps us reach the right candidates with the right message at the right time, improving efficiency, enhancing candidate experience, and supporting data-driven decision-making across recruitment campaigns. ### 32. Solid Automation Integrations, but Unintuitive UI and Cumbersome Permissions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Can integrate with some systems for automation. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The interface is unintuitive and requires a lot of investigation when looking for specific features. The permissions setup is cumbersome and requires significant trial and error to grant access to team members. Oh, and you have to purchase third party "plug-ins" to get the most use of the product. How can an email program not offer mobile preview? **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing automation is adequate once you spend hours configuring things. ### 33. Powerful Resources, But Requires Learning **Rating:** 3.5/5.0 stars **Reviewed by:** Paulo F. | Analista de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud stands out for integrating data, automation, and personalization to create intelligent and scalable customer communication journeys. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main drawback of Salesforce Marketing Cloud is its complexity, which requires technical expertise and a significant learning curve to fully leverage its capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing large volumes of customer data and multichannel communications by centralizing information, automating journeys, and enabling personalization at scale, which improves efficiency, consistency, and engagement in our marketing efforts. ### 34. Powerful Personalization and Analytics for Seamless Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Dusiant S. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** This platform offers powerful, unified tools for customer personalization and cross-channel orchestration, making it possible to design complex journeys across email, mobile, social, and web with strong data integration. However, its extensive features do demand a considerable investment of time and expertise to fully master. Users appreciate the ability to craft tailored experiences using AI and benefit from its comprehensive analytics. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the main pain points are the complicated setup process and the awkward user interfaces, especially when it comes to simple tasks like designing basic emails. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud (SFMC) addresses major marketing challenges such as fragmented data, impersonal messaging, reliance on manual tasks, and inconsistent customer experiences across various channels. ### 35. Advanced Automation & Journey Builder for Sophisticated Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Marian C. | Marketing Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Advanced automation & journeys: Journey Builder lets you create sophisticated, multi-step customer journeys across email, SMS, and more, all triggered by actions or data changes. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike most about Salesforce Marketing Cloud is that it can feel overly complex and heavy for what many teams actually need. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing complex, data-driven, multi-channel marketing at scale by unifying customer data, automating journeys, and enabling personalized messaging. This benefits me by reducing manual work, improving targeting and relevance, and giving clearer insight into campaign performance, allowing me to focus more on strategy and less on execution. ### 36. AI-Powered Personalisation That Streamlines Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Diana Kristine G. | Lead generation specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how I can personalise my use of the tool. The AI-powered personalisation and automated customer journey make things run more smoothly. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce pricing: I find it expensive. A small business might have a hard time affording it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automation and operation. I no longer need to constantly have someone checking on it, since it’s automated. ### 37. Strong Performance and Support, but Needs Simpler UI and More Social/DMP Features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is borrowing the native AI Af from the Core product Salesforce. MC was already a good product lacking AI, now that has been passed by the core product . Performance is good but need to improve, integration capabilites are upto the mark, pricing can be negotiated . Best part is salesforce support system. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is still to come out with Social media marketing and DMP features. UI can be made bit simpler ,. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Entire marketing process in my organisation. Whatsapp marketing, SMS markeitng and integration with all social media ### 38. Unmatched Flexibility and Scalability for Customer Loyalty **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** the combination of flexibility, scalability, and integration makes salesforce loyalty management one of the most powerful platforms for building customer retention and engagement strategies **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Loyalty Management is a great and powerful platform, I find that setting it up can be quite complicated especially when creating loyalty rules and tiers for multiple regions or currencies. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management helps fix the problem of running loyalty programs separately and manually. It brings everything — like member sign-up, earning points, and using rewards into one place. It also helps businesses create personalized loyalty programs using customer data and purchase history. ### 39. Versatile and Easy to Use, But Occasionally Glitchy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the system operation easy and appreciate that the initial setup was very easy. I also like that I can use it for multiple purposes, especially when connecting with any customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes system glitches, and server errors. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to manage documentation, communication, and customer interactions easily. It's versatile for connecting with customers and operates smoothly. ### 40. Complete Platform, But Complex Initial Setup **Rating:** 4.5/5.0 stars **Reviewed by:** ian p. | Salesforce architect, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robustness of Salesforce Marketing Cloud, which meets the needs of large companies and complex processes well. The integration with Facebook and Google Ads is very useful, as are the automation capabilities and journeys. The configurations via SQL greatly facilitate the customization of journeys and campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At first, I found the platform a bit complex due to the number of configurations required. Over time, I realize that some configurations of the marketing cloud have become more complex, especially in reading the database. I also miss having a complete view of the system and believe that the platform could have a greater capacity for integrations and an easier initial setup. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing Cloud allows for robust automations and personalizations, connects with Facebook and Google Ads, and facilitates integrations. Personalized journeys optimize campaigns, but initial configurations and database reading have increasing complexity. ### 41. Used Salesforce Account Engagement to streamline campaigns nurture leads, and boost sales alignment. **Rating:** 2.5/5.0 stars **Reviewed by:** Alazar W. | Co-founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Account Engagement is particularly useful for automating lead nurturing and scoring, and it integrates smoothly with Salesforce CRM. It enhances collaboration between marketing and sales teams, automates campaign and email processes, and offers valuable insights into prospect engagement and return on investment. This platform also assists in prioritizing high-quality leads and supports personalized, targeted marketing efforts on a large scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The least helpful aspects of Salesforce Marketing Cloud Account Engagement are its complexity and cost, which can be challenging for smaller teams. It has a steep learning curve for beginners, and some advanced customizations require technical support. Reporting and analytics can feel overwhelming at first, and there can be occasional delays in syncing data with Salesforce CRM. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Account Engagement helps solve the problem of inefficient lead management and low conversion rates. It enables businesses to capture, score, and nurture leads automatically, align marketing and sales efforts, track prospect engagement, and deliver personalized campaigns—ultimately improving lead quality, accelerating the sales cycle, and increasing revenue. ### 42. Good overall experience **Rating:** 4.5/5.0 stars **Reviewed by:** Shashwat S. | Junior Lease accounting Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement offers a very intuitive interface that makes it easy to create and automate personalized campaigns. The platform’s ability to segment audiences and deliver targeted messages across multiple channels (email, SMS, social, etc.) is extremely powerful **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some functionalities feel slightly overwhelming without prior training. Additionally, the system can be a bit slow at times when handling large volumes of data, and the pricing structure may not be very cost-effective for smaller organizations. Customer support, though helpful, sometimes takes longer than expected to resolve queries. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement is helping us centralize and streamline our customer communication across multiple channels. It solves the challenge of managing segmented campaigns by allowing us to target the right audience with personalized messaging. This has improved customer engagement, increased campaign efficiency, and provided deeper insights into user behavior through advanced analytics. As a result, we are able to make smarter marketing decisions, improve ROI, and strengthen overall customer relationships. ### 43. Efficient Marketing Automation with Strong Reporting, Minor Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about sales force marketing cloud account engagement is how it keeps everything connected. It gives me a clear view of what's happening across campaigns, leads, and engagement without jumping between tools. It feels organized and helps me understand what's working. The biggest upside is the automation it saves a lot of time. Once the workflows are set, it handles lead nurturing, scoring, and follows-ups smoothly. Plus, the reporting is strong, so it's easier to make decisions based on real data instead of guesswork. Overall, it just makes the entire marketing process more efficient and predictable. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I'd say the biggest downside is that the interface can feel a bit complicated at times, especially when you're trying to set up something quick. Some features take longer to learn than you'd expect, which slows things down. And honestly, making small edits in automation or journeys isn't always as smooth as it should be . **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Account engagement helps us organize our leads better and understand who's actually interested. It cuts down a lot of manual work by automating follow-ups and nurturing. We're able to see which campaigns are performing and where we need to improve. Overall, it helps us manage our pipeline more clearly and overall prospects forward faster. ### 44. A powerful tool for automated marketing and lead engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Atharv M. | Paid Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform makes it very easy to manage leads, automate campaigns, and track customer journeys. I particularly like its ability to integrate seamlessly with Salesforce CRM, which ensures that sales and marketing teams stay aligned. The detailed analytics and reporting provide actionable insights, helping improve targeting and conversion rates. The automation features save time and improve efficiency by handling repetitive tasks with minimal manual effort. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While the tool is powerful, the initial setup and learning curve can be challenging for new users. The interface could be more intuitive, as some advanced features require extra training or technical knowledge. Additionally, the platform can feel expensive for smaller businesses, and the customer support response times could be faster in certain cases. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Account Engagement helps us streamline lead capture, scoring, and nurturing, ensuring that only high-quality leads are passed on to sales. This has significantly improved alignment between sales and marketing teams, reducing wasted efforts and increasing conversions. The automation features save time by handling repetitive tasks such as follow-up emails and campaign workflows. Additionally, its account-based analytics and marketing insights allow us to better understand customer behavior and personalize engagement, ultimately boosting ROI and improving the customer journey. ### 45. Easy Navigation That Simplifies User Information Management **Rating:** 5.0/5.0 stars **Reviewed by:** Neha O. | Technical Support Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps me manage user information very well. Also, it’s easy to understand and navigate. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes it takes a while to connect, and syncing data can be slow. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It’s helpful to manage user information and also easy accessing ### 46. Easy, Efficient, and Keeps Everything Moving Smoothly **Rating:** 4.0/5.0 stars **Reviewed by:** Nancy S. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Very easy and efficient helps makes everything move faster and smoother. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** So far is working great I don’t really have a problem because I have not use it much to find a problem with it yet **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** So far, I don’t have a problem yet ### 47. Salesforce Marketing Cloud Intelligence Review **Rating:** 5.0/5.0 stars **Reviewed by:** Gurunath J. | Search Engine Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is one of the best marketing analytics platforms. It is very easy to use and simple to implement as well. Some of the features such as data integration, custom dashboards and real-time analytics are very useful. I have been using it frequently for the past one year. They also provide good customer support. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I have found salesforce very useful and valuable. I have no dislikes as such. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It provides accurate attribution data which is too rare and difficult to find in the other platforms. It gives real-time analytics data that helps in strategizing and planning. Pre-built custom dashboards help save a lot of time and efforts, improving productivity. ### 48. “Powerful Marketing Automation with Robust Personalization, but Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Jayakumar G. | Seo, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love Salesforce Marketing Cloud Engagement for its powerful multi-channel marketing capabilities. The platform makes it easy to personalize customer journeys, track performance with robust analytics, and integrate seamlessly with Salesforce CRM. Its AI-driven insights help deliver targeted campaigns, boosting engagement, conversions, and overall marketing efficiency. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main challenge with Salesforce Marketing Cloud Engagement is its steep learning curve for new users. The platform’s wide range of features can feel complex and overwhelming initially. Additionally, the pricing can be high, especially for small businesses, and some advanced functionalities require extra configuration or add-ons. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement solves the problem of disconnected, manual marketing campaigns by enabling automated, multi-channel engagement. It benefits us by streamlining customer journeys, improving personalization, and providing actionable insights through analytics. As a result, we achieve higher engagement rates, better conversions, and more efficient marketing operations. ### 49. Seamless Integration for a Complete Customer View **Rating:** 4.0/5.0 stars **Reviewed by:** Mihir B. | Sr.software engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Loyalty Management easily connects with other Salesforce tools like Sales cloud and service console to provide entire 360 view of customer interaction with different different departments **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Loyalty Management quite difficult to learn and understand for new users or which they not know Salesforce ecosystem basically. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management delivers different design loyalty programs that can customise with specific goals of different business and it helpful for customer preferences. Salesforce Loyalty Management offers robust and flexible solutions. ### 50. Salesforce Review **Rating:** 5.0/5.0 stars **Reviewed by:** Kaumudi M. | Customized Direct Support Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud Engagement is how seamlessly it integrates data, creativity, and automation. I love that it gives marketers the ability to personalize journeys at scale—using audience insights, automation, and real-time analytics to drive engagement. It’s a great balance between strategic planning and hands-on campaign execution. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One challenge with Salesforce Marketing Cloud Engagement is that its interface can feel a bit complex at first. There’s so much functionality that it takes time to really learn how everything connects—especially when managing data extensions and automation. That said, once you get past the learning curve, it becomes an incredibly powerful tool. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement solves the challenge of fragmented customer communication. It unifies data across channels—email, social, SMS, and web—so campaigns feel cohesive and personalized. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+03%3A15%3A29+-0500&secure%5Bsession_id%5D=c9c3cd62-7d92-43ed-a558-e711bec3e189&secure%5Btoken%5D=f39782fddeb7fb036a2b8f66cd4eddeb2dea0afb04a87b6947f681d18f79076e&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - 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[Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Solus](https://www.g2.com/products/solus/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TextUs](https://www.g2.com/products/textus/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Lead Monitoring** - Features - Performance - Identification **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,169 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (588 reviews)