WordStream Reviews & Product Details

I like that you can add different accounts from your different digital ads efforts and they give you a report on how you are doing and how to improve. It also gives you ideas on what you can do to make things better and to improve your overall campaigns. It also lets you do ads on the website and gives you tips and keywords that are commonly searched so that you can include it in your ad. It will also give you a 20-minute week where you can focus 20 minutes of your week to improve the marketing adds in different areas like search traffic optimization, ads, split ad groups, placements, lookalike page fans, and remarketing website visitors. Review collected by and hosted on G2.com.

I wish it could include the new next-door marketing effort for ads as well as a better synchronization with Facebook like it has with google and bing. Sometimes the recommendations come back even though you don't approve of them. (Not sure if this is something that I need to learn) Review collected by and hosted on G2.com.

For ones Google Ads compensate, I use Wordstream, and my ROI has been improved massively. Before using Wordstream, my awareness with PPC ads was really restricted but calling my account manager twice weekly helped me learn a lot extra. I begin my calls to inquiries about the performance of the consideration and maybe we'll offer any suggestions to ramp the acct. The proposals are very useful and are often very effective. Review collected by and hosted on G2.com.

I don't like that much, however there are a few attributes also on Wordstream platform that are not supported, so I must do them on my Google Adwords consideration. It isn't too even more trouble, but I've got smart shopping and display campaigns going on that must be run via Google. Review collected by and hosted on G2.com.

We implemented WordStream in order to manage our campaigns and develop ad content to capture the attention of prospects through advertising campaigns in social networks and PPC channels. What I like best about WordStream is that I can carefully monitor the impact and reach of my Google AdWords, Microsoft Ads and Facebook Ads campaigns through one panel. Review collected by and hosted on G2.com.

Not all the recommendations are useful, I would say that most of them and their price is high, I consider this one made for medium and big companies. Review collected by and hosted on G2.com.

The consulting service has been remarkably empowering for us. Having another set of eyes to look at our campaigns would have been enough in some circumstances, but there is so much I did not know that I know feel much more capable to handle Review collected by and hosted on G2.com.

The display ads editor may not be as good as the native Google Ads editor. In a lot of ways, I'm still searching to find the deeper value of the software for our use case. I would not say that's a dislike, just a point of interest that the real value comes from the team that backs the software, not the software itself. Review collected by and hosted on G2.com.

Useful lead segmenting software and quite simple product on configuration and it offers the best Cloud deployment, and for the beginners online training its offered for quick and easy understanding of WordStream manipulation.

WordStream provides an excellent coordination ability for the team to stay on one truck, pipeline and tasks management with the platform is good.

Easy tool for handling Ads, and very helpful on Google Ads campaign viewing and it offers the entire team the ability to execute, planning and even management of different campaigns.

Easy for the user analyzing campaigns data, channel management and very powerful on accounts Automating. Review collected by and hosted on G2.com.

Just for the new users on the platform, the tool learning can be hard but its not exactly like that, within no time all works just perfect. Review collected by and hosted on G2.com.

The 20 minute work week has always been my go-to tool for keeping accounts in good shape. It is the 80/20 of Google Ads management. The user interface is very easy to use and is similar to both the Google Ads and Facebook Ads interfaces. The search query report provides a ton of detail which makes it very easy to quickly and easily isolate negative terms that you want to filter out at the ad group to account level. Review collected by and hosted on G2.com.

They recently released the ability to create and edit responsive search ads however, they don't let you copy them from ad group to ad group. Their Facebook management tool is a bit week and doesn't seem to provide the same level of insight as you can get from Facebook's native tool. Review collected by and hosted on G2.com.

I inherited the job of advertising the eCommerce side of our business with PPC. It was daunting, and I made a number of mistakes trying to do it myself. I found WordStream while searching for an answer to a question. They had tons of information on how to do things, and ultimately I signed on with them. I worked with a Customer Success Specialist, who has helped me to understand AdWords and how to use WordStream to make my time better spent. It is a constant learning curve, but WordStream has made it easier. It has been a number of years since we began with Wordstream, and I still log in and take a look at the weekly suggestions, it is easy to create ads, and I can copy certain things between Google and Bing. I can also manage Facebook ads somewhat. My favorite feature is the search terms, and how easy it is to add words a negatives or keywords - all or part of the search term, and set the terms to Broad, Phrase, or Exact. This is much more limited in the actual advertising platforms. Review collected by and hosted on G2.com.

Some of the features have changed since I began with Wordstream, but it is still a very robust program. The main thing that seems to be more limited now, is copying between Google and Bing. It is very easy when creating a campagin/ad group, but copying existing items seems to be lacking. Review collected by and hosted on G2.com.

I am still fairly green at PPC. Wordstream's 20-minute workweek has helped guide me through what areas I should be paying attention to and what I should be looking at to help optimize my campaign. The bi-monthly calls have been really helpful at explaining how to optimize Adwords and what I should be thinking about on how to set up my campaigns. Review collected by and hosted on G2.com.

I would love more recommendations for ways to improve my campaign via removing keywords or entire ad groups. Review collected by and hosted on G2.com.

Having one view of all accounts (grouped by person handling), is an invaluable tool in keeping track of performers and underperformers.

Another great component is plugging in goals for monthly spend. Having this all in one area makes it easy to identify campaigns early that may not be meeting their weekly or monthly budget goals. Review collected by and hosted on G2.com.

Software suggestions to not always seem to be helpful or worthwhile in applying. Negative keyword tool does not make adding negatives any easier (maybe even more challenging), when adding large groups of negatives.

Custom columns cannot be added on accounts screen which can limit a lot of the benefits of using the tool (even having the ability to add just a few more columns would be helpful ex. conversion rate, conversions by impression rate, etc).. Review collected by and hosted on G2.com.

I love so many things about the software but mostly I love how it helps to organize our efforts around optimization. It helps us to know quickly where we can make changes to impact the campaigns in a positive way. I also love how the company just saturates you with attention to make sure you understand the software and get it fully implemented. That's important. Their customer service is TOP NOTCH! Review collected by and hosted on G2.com.

Right now, I can't think of anything I don't like. We can't create responsive ads in their currently but that's a relatively new feature in Google ads and I hear it's on the way to being implemented in Wordstream. Review collected by and hosted on G2.com.

As an agency, having software that better evaluates which accounts need attention the most is invaluable for us to plan our day from an account management perspective. Wordstream also does a great job at pointing out which factors can/will affect Quality Score. We find that the tools, as provided by Wordstream, do a better job than the native Google Ads interface at educating and empowering us to continue making smart changes to our accounts to increase conversions, decrease CPA, and limit wasted spend.

Ultimately, we feel they currently provide a better interface for Google Ads than Google itself, which is saying something. Review collected by and hosted on G2.com.

The New Business portal is a module we paid for and, while it shows promise, it also has some issues that we are hoping Wordstream is working on ironing out. Review collected by and hosted on G2.com.

I use Wordstream just for my Google Ads account and it has massively improved my account's ROI. My knowledge of PPC ads was quite limited before using Wordstream but having biweekly calls with my account manager has helped me learn much more. I tend to start my calls with questions about the account's performance and then we will go through any recommendations to scale the account. The recommendations are really useful and often produce great results. Review collected by and hosted on G2.com.

There isn't too much I dislike, but there are a few features that aren't supported on Wordstream's platform so I have to do them on the Google Ads account. This isn't too much hassle but I have Smart Shopping and Display campaigns running which have to be managed through Google. Review collected by and hosted on G2.com.

minimal benefit. You need consulting to figure out their software. Review collected by and hosted on G2.com.

Canceled the service in April 2019. I was immediately called and they offered to drop the price $550 a month so accepted. My controller notified me this month that the billing went up $300. The new price was never applied and I was over charged thousands. Contacted Wordstream and their reply was that I didn't e-sign a new contract and if I didn't like that I could go to my credit card company. Watch them closely as they will offer you one thing and not deliver. Review collected by and hosted on G2.com.

I love the fact that we can have a touchbase with a knowledgeable consultant. Similar to us, I know that several companies are forced to have employees where many different hats. Wordstream relives a huge burden of this, because they help transition you into becoming a master of Ads (adwords). This can be a major improvement from simply relying on Youtube Videos, and outdated blog posts. Review collected by and hosted on G2.com.

I do wish that there could be more consulting time. Review collected by and hosted on G2.com.

My favorite part of Wordstream's services is the 20-minute-work week. If I'm short on time, this helps me optimize the most-important things in my campaigns without spending several hours digging into metrics. Review collected by and hosted on G2.com.

It's not a dislike, per se, rather an "outside looking in" kind of feeling. Unless your business has at least $1000 to spend a month with PPC, Wordstream might not be the right tool for you. We've slowly increased our PPC budget and Wordstream was the first thing I requested to pay for when we had the money. Review collected by and hosted on G2.com.

It lets you know what keywords you can use to improve your content. It is the tool responsible for monitoring spending, quality levels and keyword performance. Wordstream software allows me to quickly, efficiently, add, or remove features from each individual campaign. Review collected by and hosted on G2.com.

What puts this tool at a disadvantage compared to the others, is the high cost it has when acquiring it, therefore it means that small companies cannot incorporate it into their activities, since this aspect can cause an impact on the economic part of the organization, and more if it is a company that is starting. Review collected by and hosted on G2.com.

I didn’t like anything, and found this annoying and unethical. Review collected by and hosted on G2.com.

I dislike that they collected an email address listed on a website and added it to their marketing email list to solicit my business. I NEVER gave permission, nor did I ever type my email address in for them to use. Review collected by and hosted on G2.com.

The customer service is great. They really hold your hand through onboarding and go above and beyond to make sure you have a great experience. Review collected by and hosted on G2.com.

They are still building out the Facebook Ads portion. Google Ads software is better. Review collected by and hosted on G2.com.

- Engaged them for PPC as a managed service across YT, FB, LI and Adwords.

- Brilliant service & results

- Brilliant team, with fantastic culture. Great reporting, and just SMART + efficient team

- Regan Hamilton was our consultant , brilliant Review collected by and hosted on G2.com.

Nothing at all. It's extremely rare to NOT complain about an agency - and this is one of those rare occasions.

Used them for more than a year - great experience. Review collected by and hosted on G2.com.