# Best Real Estate Marketing Software *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running. Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category. To qualify for inclusion in the Real Estate Marketing category, a product must: - Offer the ability to make customizable real estate IDX websites - Generate, nurture, and/or capture real estate leads through marketing capabilities - Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc. - Support the creation, editing, and sharing of advertisements and branding efforts - Provide or integrate with a CRM ## Category Overview **Total Products under this Category:** 187 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,200+ Authentic Reviews - 187+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Real Estate Marketing Software At A Glance - **Leader:** [AppFolio](https://www.g2.com/products/appfolio/reviews) - **Highest Performer:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) - **Easiest to Use:** [TurboTenant](https://www.g2.com/products/turbotenant/reviews) - **Top Trending:** [Fello](https://www.g2.com/products/fello-fello/reviews) - **Best Free Software:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) --- **Sponsored** ### TenantCloud TenantCloud transforms property management by centralizing rent collection, tenant screening, and professional accounting in one seamless interface. Available to try for free, it’s the intuitive, high-efficiency platform designed to help landlords and property managers automate the tedious and focus on growth.' [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=340&secure%5Bdisplayable_resource_id%5D=340&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=340&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6215&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing&secure%5Btoken%5D=a83b7bacf4ad49ac9ff0908d2e5f0cf690401350987163d8212c3c01e4c7426f&secure%5Burl%5D=https%3A%2F%2Fwww.tenantcloud.com%2F%3Futm_source%3Dg2%26utm_medium%3Dclicks&secure%5Burl_type%5D=custom_url&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [AppFolio](https://www.g2.com/products/appfolio/reviews) Run your entire portfolio on one powerful platform. AppFolio’s intuitive and user-friendly experience gives your property management team the tools they need to provide excellent service to residents and owners. Whether you manage multifamily apartment complexes, single-family homes, or community associations, our software has everything you need to streamline and grow your business. AppFolio is a comprehensive, cloud-based property management software built to streamline and automate the key processes that keep your business thriving - from accounting to marketing & leasing to maintenance. Whether at the office or out in the field, your team always has access to the same data and reports so you can take control of your business and turn insights into action in minutes. And with the ever growing AppFolio Stack™ integration marketplace, you can connect your favorite property management solutions to AppFolio to boost your team’s productivity and run your business from a single system of record. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,014 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Operability:** 8.9/10 (Category avg: 8.0/10) - **Brand Management:** 8.4/10 (Category avg: 7.8/10) - **Communication Management:** 8.8/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [AppFolio](https://www.g2.com/sellers/appfolio) - **Company Website:** https://www.appfolio.com/ - **Year Founded:** 2006 - **HQ Location:** Santa Barbara, CA - **Twitter:** @AppFolio (6,418 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/99055/ (1,756 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Property Manager, Assistant Property Manager - **Top Industries:** Real Estate, Accounting - **Company Size:** 79% Small-Business, 14% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (364 reviews) - User-Friendly (142 reviews) - Features (122 reviews) - Property Management (118 reviews) - Customer Support (110 reviews) **Cons:** - Missing Features (145 reviews) - Poor Customer Support (61 reviews) - Inadequate Reporting (39 reviews) - Limited Customization (39 reviews) - Poor Reporting (33 reviews) ### 2. [Fello](https://www.g2.com/products/fello-fello/reviews) Fello is a data-driven marketing automation and consumer engagement platform that helps businesses unlock more value from their database. By connecting directly to your CRM, Fello activates your contacts with personalized, AI-powered consumer experiences across email, direct mail, and landing pages—no manual effort required. The platform combines intelligent automation with real-time data enrichment, dynamic lead capture tools, and smart workflows to create consistent, high-impact touchpoints. Every contact gets a tailored experience through branded dashboards, personalized insights, and always-on engagement campaigns—powered by AI. Whether you're reactivating cold contacts or building long-term relationships, Fello helps you scale your outreach, increase conversion, and drive measurable growth—automatically. **Average Rating:** 4.9/5.0 **Total Reviews:** 112 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) - **Operability:** 8.4/10 (Category avg: 8.0/10) - **Brand Management:** 8.5/10 (Category avg: 7.8/10) - **Communication Management:** 7.6/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Fello](https://www.g2.com/sellers/fello) - **Company Website:** https://fello.ai/ - **Year Founded:** 2021 - **HQ Location:** Cleveland, US - **LinkedIn® Page:** https://www.linkedin.com/company/fellorealestate (208 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Director of Operations - **Top Industries:** Real Estate - **Company Size:** 88% Small-Business, 11% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (36 reviews) - Helpful (28 reviews) - Customer Support (27 reviews) - Features (20 reviews) - Lead Generation (20 reviews) **Cons:** - Inaccurate Information (6 reviews) - Expensive (5 reviews) - Integration Issues (5 reviews) - Poor Lead Quality (5 reviews) - Difficult Learning (4 reviews) ### 3. [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) Luxury Presence is the AI growth platform for top-performing real estate professionals. The company helps agents, teams, and brokerages stand out online with award-winning websites, generate more qualified leads, and deliver premium client experiences that drive repeat and referral business. Trusted by over 80,000 professionals and 15,000 businesses worldwide, Luxury Presence powers more than 40,000 real estate websites and has supported over $300 billion in closed transactions. Clients working with Luxury Presence grow nearly twice as fast as the industry average, giving them a lasting advantage in a highly competitive market. **Average Rating:** 4.3/5.0 **Total Reviews:** 24 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Operability:** 8.3/10 (Category avg: 8.0/10) - **Brand Management:** 9.3/10 (Category avg: 7.8/10) - **Communication Management:** 7.7/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Luxury Presence](https://www.g2.com/sellers/luxury-presence) - **Company Website:** https://www.luxurypresence.com - **Year Founded:** 2016 - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/luxurypresence (839 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Real Estate - **Company Size:** 63% Small-Business #### Pros & Cons **Pros:** - Customer Support (12 reviews) - Helpful (11 reviews) - Ease of Use (10 reviews) - Design (8 reviews) - Website Development (7 reviews) **Cons:** - Expensive (3 reviews) - Limited Customization (3 reviews) - Missing Features (3 reviews) - Inaccurate Data (2 reviews) - Integration Issues (2 reviews) ### 4. [TurboTenant](https://www.g2.com/products/turbotenant/reviews) TurboTenant is a property management software company based in Fort Collins, Colorado. Founded in 2015, TurboTenant has grown to support over 775,000 landlords across the U.S., primarily catering to independent landlords. The platform was designed to simplify the rental process by centralizing all the tools landlords need into one easy-to-use system. The software includes features such as rental listing syndication, tenant pre-screening, online applications, and comprehensive tenant screening reports that include credit, criminal, and eviction history. Landlords can also collect rent online, track maintenance requests, generate lease agreements, and manage documents from a single dashboard. A recent integration with Rent Butter has enhanced fraud detection and screening speed, offering near-instant background checks. TurboTenant’s primary value lies in its ability to save landlords time, reduce risk, and streamline communication with tenants—all at a low cost. The core platform is free to use, making it accessible for landlords looking to manage their rentals professionally without the overhead of traditional property management or expensive software. **Average Rating:** 4.6/5.0 **Total Reviews:** 94 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 5.9/10 (Category avg: 8.0/10) - **Brand Management:** 5.7/10 (Category avg: 7.8/10) - **Communication Management:** 8.5/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [TurboTenant](https://www.g2.com/sellers/turbotenant) - **Company Website:** https://www.turbotenant.com - **Year Founded:** 2015 - **HQ Location:** Fort Collins, Colorado, United States - **Twitter:** @turbotenant (1,211 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/turbotenant/ (92 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner - **Top Industries:** Real Estate, Information Services - **Company Size:** 64% Small-Business, 30% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (75 reviews) - Rent Collection (44 reviews) - Applicant Screening (40 reviews) - Payment Ease (40 reviews) - Organization (38 reviews) **Cons:** - Missing Features (20 reviews) - Limited Customization (16 reviews) - Lease Management (11 reviews) - Poor Usability (11 reviews) - Expensive (9 reviews) ### 5. [BoldTrail](https://www.g2.com/products/boldtrail/reviews) BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,477 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Operability:** 8.1/10 (Category avg: 8.0/10) - **Brand Management:** 8.1/10 (Category avg: 7.8/10) - **Communication Management:** 8.3/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,859 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (476 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 54% Small-Business, 25% Enterprise #### Pros & Cons **Pros:** - Centralization (18 reviews) - Features (15 reviews) - Automation (13 reviews) - Ease of Use (13 reviews) - Lead Generation (12 reviews) **Cons:** - Difficult Usability (10 reviews) - Learning Curve (9 reviews) - Difficult Learning (5 reviews) - Expensive (5 reviews) - Difficult Learning Curve (4 reviews) ### 6. [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) Yardi RENTCafe is a comprehensive property marketing and leasing platform designed to enhance the entire renter journey, from initial interest to residency. It offers dynamic marketing websites, online leasing capabilities, resident portals, and integrated communication tools, all aimed at streamlining operations for property managers and providing a seamless experience for prospects and residents. Key Features and Functionality: - Dynamic Marketing Websites: Create engaging, content-rich property websites that attract and convert prospects. - Online Leasing: Facilitate digital lease execution with built-in fraud prevention and actionable move-in checklists. - Resident Portals: Provide residents with online access to rent payments, maintenance requests, lease renewals, and community announcements. - Integrated Communication Tools: Utilize AI-powered chatbots and CRM systems to manage inquiries, follow-ups, and resident communications efficiently. - Mobile Accessibility: Ensure prospects and residents can access services via desktop, tablet, or mobile app, enhancing convenience and engagement. Primary Value and Solutions Provided: Yardi RENTCafe addresses the challenges of property marketing and resident engagement by offering an all-in-one solution that automates and simplifies the leasing process. It enhances lead generation through optimized websites and digital marketing tools, improves conversion rates with streamlined online leasing, and boosts resident satisfaction with accessible portals and responsive communication channels. By integrating these functionalities, RENTCafe helps property managers increase occupancy rates, reduce operational costs, and deliver exceptional service to residents. **Average Rating:** 4.0/5.0 **Total Reviews:** 45 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10) - **Operability:** 7.8/10 (Category avg: 8.0/10) - **Brand Management:** 8.3/10 (Category avg: 7.8/10) - **Communication Management:** 8.9/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Yardi](https://www.g2.com/sellers/yardi) - **Year Founded:** 1984 - **HQ Location:** Santa Barbara, CA - **Twitter:** @Yardi (11,564 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/12674/ (6,935 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Real Estate - **Company Size:** 50% Mid-Market, 30% Small-Business #### Pros & Cons **Pros:** - Ease of Use (3 reviews) - Features (2 reviews) - Automation (1 reviews) - Communication Automation (1 reviews) - Contact Management (1 reviews) **Cons:** - Difficult Learning Curve (1 reviews) - Inaccurate Information (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Limited Customization (1 reviews) ### 7. [BatchLeads](https://www.g2.com/products/batchleads/reviews) BatchLeads is a powerful property intelligence platform built for real estate professionals, investors, lenders, and service providers who need smarter ways to find and close deals. Based in Phoenix and launched in 2018, BatchLeads combines nationwide property data, lead management tools, built-in marketing features, and now, purpose-built AI tools designed specifically for real estate. From advanced property search filters and included skip tracing to list stacking, comping tools, and outreach campaigns, everything you need to find motivated sellers and stay organized is right inside the platform. Users can launch click-to-dial and direct mail campaigns, manage lists, and export data to their CRM or workflows with ease. BatchLeads also includes real estate–focused AI tools, such as Reia AI (your deal analysis assistant), DialerAI (a single-line dialer with AI guidance), and BatchRank AI (which helps you target properties more likely to sell). What sets BatchLeads apart is how everything works together. Instead of bouncing between tools, you can search smarter, skip trace instantly, and take action on high-quality leads—all from one login. It’s fast, intuitive, and built for the way real estate professionals actually work. Whether you're just starting out or scaling a team, BatchLeads helps you move faster, market smarter, and close more deals. **Average Rating:** 4.8/5.0 **Total Reviews:** 147 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Operability:** 8.4/10 (Category avg: 8.0/10) - **Brand Management:** 7.9/10 (Category avg: 7.8/10) - **Communication Management:** 8.0/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [PropStream](https://www.g2.com/sellers/propstream) - **Year Founded:** 2007 - **HQ Location:** Lake Forest, CA - **LinkedIn® Page:** https://www.linkedin.com/company/34223108/ (82 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Real Estate - **Company Size:** 97% Small-Business, 1% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (19 reviews) - Customer Support (12 reviews) - Lead Generation (12 reviews) - Features (11 reviews) - Organization (7 reviews) **Cons:** - Inaccurate Information (7 reviews) - Expensive (5 reviews) - App Issues (3 reviews) - Learning Curve (3 reviews) - Search Functionality (3 reviews) ### 8. [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) TenantCloud transforms property management by centralizing rent collection, tenant screening, and professional accounting in one seamless interface. Available to try for free, it’s the intuitive, high-efficiency platform designed to help landlords and property managers automate the tedious and focus on growth.' **Average Rating:** 4.4/5.0 **Total Reviews:** 275 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10) - **Operability:** 7.3/10 (Category avg: 8.0/10) - **Brand Management:** 7.0/10 (Category avg: 7.8/10) - **Communication Management:** 7.6/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [TenantCloud](https://www.g2.com/sellers/tenantcloud) - **Company Website:** https://www.tenantcloud.com/ - **Year Founded:** 2014 - **HQ Location:** Austin, Texas - **Twitter:** @tenantcloud (13,787 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4847289/ (71 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Accounting - **Company Size:** 99% Small-Business, 1% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (71 reviews) - Property Management (45 reviews) - Customer Support (32 reviews) - Rent Collection (31 reviews) - Features (26 reviews) **Cons:** - Missing Features (26 reviews) - Poor Usability (20 reviews) - Payment Issues (19 reviews) - High Cost (17 reviews) - Lease Management (14 reviews) ### 9. [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) AgentFire has the best real estate websites in the biz, period. Start with a fully-featured hyperlocal real estate website, then scale up with powerful addons and trusted experts for CRM, PPC and more! Whether you choose AgentFire's quick-launch template or work with a designer, we’ll customize your website to match your brand, goals and hyperlocal market.Your website comes loaded with tools to help you promote listings, display social proof, generate & convert traffic, blog & more! Browse the AgentFire marketplace to add powerful features, integrate with leading CRM's, and work with trusted experts for PPC, SEO and more! Enjoy industry-leading support & training. We give you 1-click access to unlimited support, a dedicated success manager, and the complete Tom Ferry training series! **Average Rating:** 4.9/5.0 **Total Reviews:** 198 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 9.5/10 (Category avg: 8.0/10) - **Brand Management:** 9.6/10 (Category avg: 7.8/10) - **Communication Management:** 9.0/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [AgentFire](https://www.g2.com/sellers/agentfire) - **Year Founded:** 2013 - **HQ Location:** Glen Cove, New York - **Twitter:** @AgentFireSites (877 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/agentfire/about (53 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Owner - **Top Industries:** Real Estate - **Company Size:** 95% Small-Business, 3% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Customer Support (10 reviews) - Website Design (10 reviews) - Friendly (9 reviews) - Staff Competence (8 reviews) **Cons:** - Expensive (1 reviews) - Integration Issues (1 reviews) - Learning Curve (1 reviews) - Limited Customization (1 reviews) - Notification Issues (1 reviews) ### 10. [Buildium](https://www.g2.com/products/buildium/reviews) Buildium is the platform trusted by property management pros to take control of every aspect of their business and drive more revenue per door. It’s all-in-one software that gives you more of the “all.” Accounting, communications, leasing, and top-rated mobile apps—there’s everything you’re looking for and then some. You’ll be able to find new revenue streams from resident services, count on award-winning support, and tap into an ecosystem of proven integrations with Buildium Marketplace. No matter the portfolio, Buildium is purpose-built for your job. With packages starting at just $62 a month, and zero hidden fees, it’s no wonder Buildium is ranked by Forbes to be the “Best Real Estate Accounting Software for Property Managers.” Jump in today with a free 14-day trial loaded with real-world scenarios (no credit card needed) and get ready to build your Buildium. **Average Rating:** 4.4/5.0 **Total Reviews:** 258 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Operability:** 8.1/10 (Category avg: 8.0/10) - **Brand Management:** 7.6/10 (Category avg: 7.8/10) - **Communication Management:** 8.5/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Buildium](https://www.g2.com/sellers/buildium) - **Company Website:** https://www.buildium.com - **Year Founded:** 2004 - **HQ Location:** Boston, MA - **Twitter:** @Buildium (4,683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/475207/ (281 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Accounting - **Company Size:** 85% Small-Business, 8% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (27 reviews) - Tenant Management (18 reviews) - Property Management (17 reviews) - Customer Support (13 reviews) - Rent Collection (13 reviews) **Cons:** - Missing Features (13 reviews) - Limited Customization (10 reviews) - Lease Management (8 reviews) - Update Issues (6 reviews) - Difficult Learning Process (5 reviews) ### 11. [Lofty](https://www.g2.com/products/lofty-lofty/reviews) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. **Average Rating:** 4.3/5.0 **Total Reviews:** 392 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10) - **Operability:** 8.5/10 (Category avg: 8.0/10) - **Brand Management:** 8.2/10 (Category avg: 7.8/10) - **Communication Management:** 8.3/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Lofty](https://www.g2.com/sellers/lofty) - **Company Website:** https://www.lofty.com/ - **Year Founded:** 2016 - **HQ Location:** Phoenix, Arizona - **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (127 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 84% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (19 reviews) - Features (16 reviews) - Integrations (10 reviews) - Customization (9 reviews) - Lead Generation (9 reviews) **Cons:** - Poor Customer Support (11 reviews) - Missing Features (9 reviews) - Learning Curve (8 reviews) - AI Inefficiency (6 reviews) - Not User-Friendly (6 reviews) ### 12. [DoorLoop](https://www.g2.com/products/doorloop/reviews) DoorLoop is a property management software solution designed to assist mid-sized and large property managers in effectively managing their rental portfolios. This comprehensive platform streamlines various essential functions, including accounting, rent collection, maintenance management, and tenant communication, all within a single, user-friendly system. DoorLoop is particularly beneficial for property managers overseeing portfolios of 50 or more units, where enhancing operational efficiency, achieving financial transparency, and boosting team productivity are critical objectives. The software caters to property managers who are looking to minimize manual tasks and improve the accuracy of their reporting. By consolidating multiple fragmented tools and outdated legacy systems into one cohesive platform, DoorLoop enables users to operate more efficiently without the need to hire additional staff. This is especially advantageous for property management teams that are experiencing growth and require a robust solution to support their expanding operations. Key features of DoorLoop include online rent payment capabilities with automated reminders, which significantly enhance on-time collection rates. The accounting tools provided within the software allow for seamless bank reconciliation and real-time financial reporting, giving property managers a clear view of their financial health. Additionally, DoorLoop offers maintenance request tracking across various properties and units, ensuring that issues are addressed promptly and efficiently. Centralized communication tools facilitate interaction between tenants and property owners, fostering better relationships and improving overall satisfaction. One of the standout benefits of DoorLoop is its ability to reduce operational overhead by consolidating multiple systems into one. Users report an average time savings of 5.3 hours per week, allowing property managers to focus on strategic initiatives rather than getting bogged down in administrative tasks. This time efficiency is crucial for property managers who are scaling their operations, as it enables them to handle increased workloads without the necessity of expanding their team. DoorLoop is particularly well-suited for property managers transitioning from outdated software or disparate tools, as it provides a modern solution that enhances efficiency and supports ongoing portfolio growth. By leveraging the capabilities of DoorLoop, property managers can streamline their operations, improve their financial oversight, and ultimately deliver a better experience for both tenants and property owners. **Average Rating:** 4.8/5.0 **Total Reviews:** 239 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 9.3/10 (Category avg: 7.8/10) - **Communication Management:** 8.6/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [DoorLoop](https://www.g2.com/sellers/doorloop) - **Company Website:** https://www.doorloop.com - **Year Founded:** 2019 - **HQ Location:** Miami, Florida - **Twitter:** @doorloopapp (673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/doorloop/ (257 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 95% Small-Business, 5% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (40 reviews) - Property Management (20 reviews) - Features (19 reviews) - Customer Support (17 reviews) - Tenant Management (17 reviews) **Cons:** - Missing Features (14 reviews) - Payment Issues (5 reviews) - Poor Usability (5 reviews) - Expensive (4 reviews) - High Fees (4 reviews) ### 13. [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Operability:** 8.4/10 (Category avg: 8.0/10) - **Brand Management:** 8.4/10 (Category avg: 7.8/10) - **Communication Management:** 8.4/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,859 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (476 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small-Business, 19% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (8 reviews) - Lead Generation (4 reviews) - Lead Management (4 reviews) - Contact Management (3 reviews) - Organization (3 reviews) **Cons:** - Update Issues (3 reviews) - Email Issues (2 reviews) - Outdated Design (2 reviews) - Outdated Technology (2 reviews) - Poor Lead Quality (2 reviews) ### 14. [ResMan](https://www.g2.com/products/resman/reviews) ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights. **Average Rating:** 4.8/5.0 **Total Reviews:** 385 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 9.7/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 9.7/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq) - **Company Website:** https://inhabit.com/ - **Year Founded:** 2016 - **HQ Location:** Knoxville, US - **LinkedIn® Page:** https://www.linkedin.com/company/inhabit-iq (2,600 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Property Manager, Assistant Manager - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 47% Small-Business, 43% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (112 reviews) - User-Friendly (59 reviews) - Ease of Learning (40 reviews) - Customer Support (37 reviews) - Features (32 reviews) **Cons:** - Missing Features (17 reviews) - Slow Performance (15 reviews) - Poor Usability (14 reviews) - Slow Speed (13 reviews) - Not User-Friendly (11 reviews) ### 15. [Brivity](https://www.g2.com/products/brivity/reviews) Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login. **Average Rating:** 4.2/5.0 **Total Reviews:** 43 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10) - **Operability:** 6.7/10 (Category avg: 8.0/10) - **Brand Management:** 5.0/10 (Category avg: 7.8/10) - **Communication Management:** 3.8/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Brivity](https://www.g2.com/sellers/brivity) - **Year Founded:** 2012 - **HQ Location:** Bellingham, WA - **Twitter:** @Brivity (2,485 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3122486/ (144 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Real Estate - **Company Size:** 93% Small-Business, 5% Enterprise #### Pros & Cons **Pros:** - All-in-one Solution (2 reviews) - Features (2 reviews) - Updates (2 reviews) - Business Growth (1 reviews) - Centralization (1 reviews) **Cons:** - Limited Features (1 reviews) - Limited Templates (1 reviews) - Limited Upload Features (1 reviews) - Poor Reporting (1 reviews) ### 16. [ActivePipe](https://www.g2.com/products/activepipe/reviews) ActivePipe is a specialized marketing automation platform that helps real estate agents, agencies and mortgage brokers in Australia and New Zealand transform their contact databases into revenue-generating assets through behavioral intelligence, automated nurturing campaigns, and real-time lead scoring. The platform serves brokerages, team leaders, independent agents, and franchise networks seeking to systematically identify ready-to-move prospects, maintain consistent client engagement, and capture listing opportunities before competitors. Key Features and Capabilities Intent Engine & Behavioral Intelligence - Automatically identifies buyer and seller personas (first-time buyers, upsizers, downsizers, investors) through interactive surveys and engagement analysis - Tracks behavioral signals indicating purchase or sale intent, such as property research patterns, price range preferences, and home valuation clicks - Provides real-time lead scoring that surfaces "Up & Coming" contacts who re-engage after dormancy and "Highly Interactive" prospects requiring immediate follow-up Smart Property Matching - Delivers personalized property recommendations based on stated preferences and observed behavior - Ensures relevance by matching contact criteria (budget, bedrooms, location, property type) to available listings - Reduces irrelevant communications that damage engagement rates Pre-Built Real Estate Campaigns - Includes ready-to-use nurture sequences designed for real estate workflows: open house follow-up, post-purchase journeys, market insights, lifecycle campaigns - Launches in days rather than months required by generic marketing platforms - Maintains ANZ compliance with Spam Act 2003 and Privacy Act requirements Market Insights Automation - Automatically generates and distributes monthly branded local market reports with property price trends, recently sold properties, rental statistics, and demographics - Positions agents as trusted local experts through consistent, data-driven content - Tracks report engagement to identify prospects actively researching their local market Multi-Agent Management - Enables single administrators to manage campaigns for 100+ agents with centralized control and distributed delivery - Maintains consistent brand standards while personalizing communications to individual agents - Provides performance visibility showing which agents convert database opportunities versus letting them go cold Training & Implementation Support - Includes setup verification, step-by-step training, and dedicated support to prevent common automation failures - Offers brand-specific customer success managers for franchise networks - Provides ongoing training for new team members as organizations grow CRM Integration - Integrates with leading ANZ real estate CRMs including Rex, AgentBox, VaultRE, Eagle, and Box+Dice - Offers CSV upload alternatives when direct integration requires configuration time - Maintains CRM as source of truth while adding intelligence layer for marketing automation Use Cases ActivePipe addresses several critical real estate business challenges. Independent agents use the platform to compete against franchise marketing budgets by activating underutilized databases—the average agent database of 3,000 contacts represents 150 potential annual listings (5% transaction rate), most of which go uncaptured without systematic nurturing. Team leaders and principals standardize database engagement across agents, gaining visibility into conversion performance and scaling from 15 to 25+ agents without proportional cost increases. High-volume agents processing $50M+ annual sales use behavioral intelligence to prioritize follow-up automatically, focusing their time on negotiations while the platform identifies ready-to-move contacts 24/7. Franchise networks prevent brand risk from unsupervised office adoption while providing technical expertise and content localization that individual offices lack. Platform Benefits The platform eliminates cold calling by surfacing warm, engaged leads with context about their interests and timeline. Agents know who to call, when to call, and what to say based on behavioral data. Automated nurturing maintains agent visibility throughout multi-year buying and selling cycles without manual effort. The intelligence layer captures listing opportunities before competitors by identifying seller intent signals such as home valuation research and comparable property viewing patterns. Month-to-month flexibility supports agents during CRM transitions, allowing immediate database activation with CSV uploads while deeper integrations are configured. **Average Rating:** 4.6/5.0 **Total Reviews:** 11 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 8.9/10 (Category avg: 7.8/10) - **Communication Management:** 9.2/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Company Website:** https://moxiworks.com - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks (1,332 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/moxi-works/ (148 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Real Estate - **Company Size:** 82% Mid-Market, 18% Small-Business #### Pros & Cons **Pros:** - Ease of Use (3 reviews) - Automation (2 reviews) - Business Growth (2 reviews) - Customer Support (2 reviews) - Customization (2 reviews) **Cons:** - Integration Issues (1 reviews) - Limited Customization (1 reviews) ### 17. [Rechat](https://www.g2.com/products/rechat/reviews) Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai. **Average Rating:** 4.6/5.0 **Total Reviews:** 50 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Operability:** 7.9/10 (Category avg: 8.0/10) - **Brand Management:** 8.5/10 (Category avg: 7.8/10) - **Communication Management:** 7.3/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Rechat](https://www.g2.com/sellers/rechat) - **Company Website:** https://rechat.ai/ - **Year Founded:** 2016 - **HQ Location:** Dallas, TX - **LinkedIn® Page:** https://www.linkedin.com/company/rechat/ (63 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor - **Top Industries:** Real Estate - **Company Size:** 39% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (27 reviews) - Features (19 reviews) - Automation (15 reviews) - Contact Management (15 reviews) - Customer Support (15 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Customization (4 reviews) - Missing Features (4 reviews) - Email Issues (3 reviews) - Limited Options (3 reviews) ### 18. [Showcase](https://www.g2.com/products/buildout-showcase/reviews) To get your properties to market, and beat the competition, you need speed. With Buildout Showcase, you're leveraging the best commercial real estate marketing software to create attractive materials to showcase to the right buyer. **Average Rating:** 4.4/5.0 **Total Reviews:** 11 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.7/10) - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Buildout](https://www.g2.com/sellers/buildout) - **Year Founded:** 2010 - **HQ Location:** Chicago, Illinois - **Twitter:** @BuildoutInc (3,965 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9439100/ (122 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 73% Small-Business, 18% Mid-Market ### 19. [CINC](https://www.g2.com/products/cinc/reviews) Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business **Average Rating:** 4.4/5.0 **Total Reviews:** 193 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Operability:** 8.1/10 (Category avg: 8.0/10) - **Brand Management:** 8.0/10 (Category avg: 7.8/10) - **Communication Management:** 7.2/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc) - **Company Website:** https://www.commissionsinc.com - **Year Founded:** 2011 - **HQ Location:** Marietta, Georgia - **Twitter:** @CINCPro (809 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3012495/ (77 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 87% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Lead Generation (9 reviews) - Customer Support (7 reviews) - Features (7 reviews) - AI Integration (6 reviews) **Cons:** - Poor Lead Quality (5 reviews) - AI Inefficiency (4 reviews) - Learning Curve (3 reviews) - Missing Features (3 reviews) - Search Functionality (3 reviews) ### 20. [Curb Hero](https://www.g2.com/products/curb-hero/reviews) Curb Hero is a powerful yet surprisingly easy-to-use digital Open House sign-in sheet that can be used on mobile phones and tablets running either iOS or Android as well as on the web...and it's 100% free for solo-agents. Curb Hero has been recommended by the top brands in Real Estate Technology including Tom Ferry, Inman, The Close, and Housing Wire. With Curb Hero, your property marketing will pop right off the screen. Curb Hero's app solves the following problems: - Love new clients, but hate their handwriting? Our feature packed Open House sign-in is proven to save time and capture better quality client info...and now supports a 100% touchless sign-in via QR code - Need to comply with new guidelines regarding agency? Curb Hero supports the newest forms and disclosures that are being recommended across different regions following the NAR Settlement. - Want a branded QR Code that allows you to update the landing page at any time? Our Dynamic QR Code is the last QR Code you'll EVER need. You can feature an Open House sign-in, new listing details, or anything else without re-generating the QR Code. - Interested in amplifying your property marketing? Our stunning single property sites have powerful lead capture and can easily be shared on social media. - Want to follow up like a pro? Curb Hero syncs with 6000+ CRMs & marketing tools via direct integrations, Zapier, and even webhooks for infinite integration possibilities. - Are you on a real estate team? With Curb Hero you can easily share listings between agents on the team so hosting another agents Open House is easy AND our team admin role saves agents time in setting up their account and listings. Our marketing tools are simple to use but still allow plenty of customization so agents can select their photo, logo, property photos, color palette, custom questions, follow up text messages, and their preferred lender. Custom broker/team templates are also available by request too. Every lead is verified so agents don't waste time with fake info. Plus, Curb Hero automatically extracts background details like social profiles, occupation and education background for many leads - further unlocking marketing personalization afterwards. The Open House sign-in feature has multiple layouts, works offline, and features a QR code for a touchless sign-in option and to use in print marketing. We've also added more controls within the Open House sign-in so agents can skip questions, restart from the beginning of the sign-in and add notes without interrupting the sign-in flow. Not only does the Open House Sign-in's slick look and feel attract Open House guests, but the app encourages guests to enter accurate info because they know their contact details will be kept securely especially when compared to paper sign-in sheets where guest info is in plain view. The end result is a powerful brand showcase that saves time and improves marketing effectiveness. And our support is incredibly responsive. Our apps all feature live chat, and support response time is typically 15 minutes or less. All questions and feedback are evaluated for opportunities for app improvements. In fact, many of our enhancements are the result of user feedback. **Average Rating:** 4.9/5.0 **Total Reviews:** 45 **User Satisfaction Scores:** - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 9.1/10 (Category avg: 7.8/10) - **Communication Management:** 9.4/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Curb Hero](https://www.g2.com/sellers/curb-hero) - **HQ Location:** N/A - **Twitter:** @curbhero (897 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/curb-hero-real-estate-marketing-software/ (3 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 89% Small-Business, 4% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (18 reviews) - Follow-Up Automation (7 reviews) - Lead Generation (6 reviews) - Customization (4 reviews) - Setup Ease (4 reviews) **Cons:** - Billing Issues (2 reviews) - Integration Issues (2 reviews) - Expensive (1 reviews) - Inefficiency (1 reviews) - Learning Curve (1 reviews) ### 21. [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews) Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack. **Average Rating:** 5.0/5.0 **Total Reviews:** 42 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10) - **Operability:** 9.1/10 (Category avg: 8.0/10) - **Brand Management:** 9.3/10 (Category avg: 7.8/10) - **Communication Management:** 9.1/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes) - **Year Founded:** 2001 - **HQ Location:** San Diego, US - **Twitter:** @contempoinc (1,750 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/contempo-creative/about (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Real Estate - **Company Size:** 98% Small-Business, 2% Mid-Market #### Pros & Cons **Pros:** - Customer Support (6 reviews) - Ease of Use (5 reviews) - Design Aesthetics (3 reviews) - Helpful (3 reviews) - Features (2 reviews) **Cons:** - Learning Curve (2 reviews) - Steep Learning Curve (1 reviews) ### 22. [PERQ](https://www.g2.com/products/perq/reviews) PERQ, a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. Businesses in the home furnishings, multifamily and auto retailing industries leverage PERQ’s Marketing Cloud and technology solutions to give them more visibility into sales from their digital marketing efforts. With interactive software, we help you engage consumers on your website as they research expensive and complex purchases, such as vehicles, home furnishings or leasing an apartment, ultimately empowering consumers in their purchasing decisions. This increases time on site, turns more website traffic into leads, and gives you more consumer data that allows sales teams to personalize follow-up conversations. With PERQ, you’ll gain more visibility into leads ready to buy or rent now — helping your team prioritize leads. And you can ease workloads by automatically nurturing consumers who are still doing their research with personalized content to help move them down the buying journey and through your front door. Ultimately, you’ll be able to connect online traffic to in-store sales with valuable data to improve your digital marketing efforts and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 61 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) **Seller Details:** - **Seller:** [PERQ](https://www.g2.com/sellers/perq) - **Year Founded:** 2001 - **HQ Location:** Indianapolis, IN - **Twitter:** @PerqMarketing (2,517 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3498947/ (71 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Internet Sales Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 47% Mid-Market, 42% Small-Business ### 23. [SharpLaunch](https://www.g2.com/products/sharplaunch/reviews) SharpLaunch is an all-in-one commercial real estate marketing software that helps teams modernize their property marketing and accelerate time-to-market. SharpLaunch helps commercial real estate marketing teams become more efficient with all the tools they need in one place to launch beautiful listing presentations in a few clicks, publish listings on their company website and automatically syndicate to CRE listing platforms. **Average Rating:** 4.7/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Operability:** 8.7/10 (Category avg: 8.0/10) - **Brand Management:** 8.7/10 (Category avg: 7.8/10) - **Communication Management:** 5.4/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [SharpLaunch](https://www.g2.com/sellers/sharplaunch) - **Year Founded:** 2015 - **HQ Location:** Portsmouth, NH - **Twitter:** @SharpLaunch (864 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sharplaunch/ (18 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Commercial Real Estate - **Company Size:** 80% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - User Interface (2 reviews) - Website Design (2 reviews) - Business Growth (1 reviews) - Centralization (1 reviews) **Cons:** - Limited Upload Features (2 reviews) - Campaign Issues (1 reviews) ### 24. [REDX](https://www.g2.com/products/redx/reviews) REDX, headquartered in Utah, is a trusted leader in real estate prospecting. For more than 20 years, we’ve helped thousands of agents across the U.S. grow their businesses by combining accurate homeowner data with powerful prospecting tools. Our platform is designed for both new and experienced agents looking to consistently generate conversations and appointments with motivated sellers. The REDX system delivers curated and verified lead lists—including Expired, FSBO, FRBO, Pre-Foreclosure, and GeoLeads—alongside tools like the Power Dialer that increase efficiency and maximize daily outreach. Agents can also leverage integrated marketing tools such as Ad Builder and Brand Builder to extend their prospecting through social media campaigns and online visibility. At its core, REDX solves the biggest challenge real estate professionals face: keeping their pipeline full of qualified sellers. By streamlining lead generation, follow-up, and marketing, REDX allows agents to focus on what matters most—building relationships that lead to closed transactions. REDX stands apart in the marketplace as a specialized prospecting platform built exclusively for real estate professionals. Unlike general CRM or marketing tools, REDX provides verified homeowner data, high-efficiency dialers, and built-in marketing integrations that are tailored to the prospecting process. What makes REDX unique is the end-to-end approach: agents don’t just get leads... they get the tools to contact, nurture, and convert them all in one system. Combined with our training resources and scripts developed from top prospectors in the industry, REDX gives agents both the strategy and the execution power to succeed. For real estate agents, this means more confidence, more consistency, and more conversations that turn into listings. With REDX, prospecting becomes less of a grind and more of a predictable growth engine. **Average Rating:** 4.2/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Operability:** 2.8/10 (Category avg: 8.0/10) - **Brand Management:** 2.8/10 (Category avg: 7.8/10) - **Communication Management:** 5.0/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [REDX](https://www.g2.com/sellers/redx) - **Year Founded:** 2003 - **HQ Location:** Orem, Utah - **Twitter:** @The_REDX (1,259 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/the-redx/ (117 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Real Estate - **Company Size:** 64% Small-Business, 14% Mid-Market #### Pros & Cons **Pros:** - Business Growth (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Follow-Up Automation (1 reviews) - Organization (1 reviews) **Cons:** - Inaccurate Information (2 reviews) - Poor Lead Quality (2 reviews) ### 25. [Placester](https://www.g2.com/products/placester/reviews) A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites. **Average Rating:** 3.5/5.0 **Total Reviews:** 82 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Operability:** 2.5/10 (Category avg: 8.0/10) - **Brand Management:** 4.2/10 (Category avg: 7.8/10) - **Communication Management:** 1.7/10 (Category avg: 7.8/10) **Seller Details:** - **Seller:** [Placester](https://www.g2.com/sellers/placester) - **Year Founded:** 2011 - **HQ Location:** Boston, MA - **Twitter:** @placester (8,547 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/556073/ (25 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 79% Small-Business, 14% Mid-Market ## Parent Category [Real Estate Software](https://www.g2.com/categories/real-estate) ## Related Categories - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Property Management Software](https://www.g2.com/categories/property-management) - [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) --- ## Buyer Guide ### What You Should Know About Real Estate Marketing Software ### What is Real Estate Marketing Software? Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients. ### What are the Common Features of Real Estate Marketing Software? The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution: **Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales. **Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well. **Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings. **Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead. **Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data. Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder) ### What are the Benefits of Real Estate Marketing Software? Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients. **Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition. **Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market. **Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively. ### Who Uses Real Estate Marketing Software? Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle. **Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints. **Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings. **Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent. **Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites. #### Software Related to Real Estate Marketing Software Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well.  Below are a couple of software types that can be used in tandem with or supplement these tools: [Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm. [Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients. [Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls). [Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline. ### Challenges with Real Estate Marketing Software **Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems. **Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven. ### How to Buy Real Estate Marketing Software #### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors. #### Compare Real Estate Marketing Software Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has. **Conduct demos** Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings. Demos are a great time to ask key questions about the software, such as: - Does the product support IDX website creation? - What are the available integrations for the product? - Is the pricing model based on the number of users? - Does the product include basic templates for website design and marketing campaign creation? - Is there a mobile app version of the product? #### Selection of Real Estate Marketing Software **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor. **Final decision** The final decision should be based on all the information gathered previously. ### Real Estate Marketing Software Trends The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software.  Below are some trends that will continue their growth in the real estate industry: **Artificial intelligence** Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead. **Focus on website optimization** One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites. **APIs** API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.