--- title: Whatagraph Reviews meta_title: 'Whatagraph Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 286 reviews by the users' company size, role or industry to find out how Whatagraph works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 286 scale: '5' date_modified: '2026-11-06' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Whatagraph Reviews & Product Details

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This profile is currently managed by Whatagraph but has limited features.

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Pricing

Pricing provided by Whatagraph.

Max

€699.00
flat_rate Per Month

Prime

Custom
flat_rate Per Year

User Insights

Average based on 286 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

Whatagraph Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Whatagraph, and what problem is it built to solve?

Whatagraph is a marketing intelligence platform built around a governed foundation for cross-channel marketing data. It addresses the challenge of bringing that data together so it can flow into client reports, internal dashboards, and AI tools.

What languages does Whatagraph support?

Whatagraph supports 1 language: English.

What company sizes and industries is Whatagraph the best fit for?

The clearest fit in actual use is among small businesses and marketing-focused organizations, with mid-market teams also represented. The most prominent company-size and industry segments are:

How long does it take to implement Whatagraph across a team?

Implementation time varies, but teams most often report getting Whatagraph live in under a month, with a substantial group going live in under a day. Longer implementations are also reported, though less often.
Time to go live Relative frequency
Under 1 month Most common
Under 1 day Also common
1–3 months Less common
3–6 months Occasional

What customer support options does Whatagraph provide, and how do users find the overall support experience?

Whatagraph provides phone, email, and chat support, including 24/7 live-rep support. The support experience is often described as responsive and helpful, with users valuing practical troubleshooting and guidance; some describe slower or less satisfying resolutions.

What is the experience like for teams switching to Whatagraph from another tool?

Switching to Whatagraph has often meant moving away from reporting tools that felt cumbersome, unreliable, or limited in customization and integrations. Users coming from tools such as Data Studio, AgencyAnalytics, Sprout Social, TapClicks, and Klipfolio describe gaining more approachable report building, tailored client dashboards, stronger visual presentation, or automation that reduces manual reporting; experiences depend on the prior tool and the team's needs.

What tools and platforms does Whatagraph integrate with, and how do these integrations help users get more value from the product?

Whatagraph offers 40 integrations, and users rely on them to bring channel and campaign data into consolidated reports and dashboards. Examples named in use include:

What features or capabilities could make Whatagraph even more useful?

Whatagraph could become more useful with broader data coverage and more control over how reports are built and presented. The main improvement areas are:

Whatagraph Reviews (286)

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Reviews

Whatagraph Reviews (286)

View 1 Video Reviews
4.5
286 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Mario B.
MB
Mario B.
Head of AI Strategy & Systems Audit
Small-Business (50 or fewer emp.)
Originally submitted 10/17/2026
"A total game-changer for our client reporting workflow"
5/5
What do you like best about Whatagraph?

Whatagraph has completely transformed how we handle marketing reports. What I love most is how intuitive the drag-and-drop builder is and how visually appealing the final reports look without needing any design skills. The native integrations with platforms like Google Analytics, Meta Ads, Google Ads, and SEO tools work seamlessly and never disconnect. Also, the ability to automate report delivery and create cross-channel dashboards has saved our team hours of manual spreadsheet work every single month. On top of that, their live chat customer support is incredibly fast and genuinely helpful whenever we have a custom request. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

Honestly, there isn't much to complain about. Because the platform has so many customization options and data blending features, there is a slight learning curve during the first couple of days to figure out all the advanced settings. Occasionally, when pulling massive amounts of historical data across multiple sources at once, a widget might take a few extra seconds to load. However, once your main templates are set up, everything runs smoothly. Review collected by and hosted on G2.com.

Anna A.
AA
Anna A.
Director of Analytics
Marketing and Advertising
Small-Business (50 or fewer emp.)
"An Indispensable Tool for Centralized Marketing Insights"
5/5
What do you like best about Whatagraph?

I really appreciate Whatagraph's clean and easy-to-customize interface, which has made it quite intuitive for our small analytics team. The easy report sharing feature has been a big plus for us. I also like that the API integrations are maintained proactively. The technical support has been very responsive and relentlessly helpful, making our experience with Whatagraph very satisfying overall. Additionally, the initial setup was easier than expected, with a flexible onboarding schedule and instant connections to data, allowing us to quickly produce reports and create reusable templates across clients. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

Visualization, data analysis, and available integrations can be limited, but the team is rolling out improvements constantly and they are very receptive to feedback Review collected by and hosted on G2.com.

★ Andreas S.
★S
★ Andreas S.
CEO
Small-Business (50 or fewer emp.)
Originally submitted 9/30/2026
"Excellent for Data Collection and Analysis"
5/5
What do you like best about Whatagraph?

It’s a very good tool for collecting a lot of data and helping us analyze it. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

We’re happy with everything in the tool and haven’t run into anything we dislike so far. Review collected by and hosted on G2.com.

KS
Kuldeep S.
IT Support
Small-Business (50 or fewer emp.)
Originally submitted 6/6/2023
"Very Easy to Use and Effective"
5/5
What do you like best about Whatagraph?

Whatagraph continues to provide a user-friendly and intuitive interface that makes creating reports and dashboards quick and efficient. I particularly appreciate how easy it is to consolidate data from multiple sources and present it in a clear, visually appealing format. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

Overall, the platform meets our reporting needs well. Expanding the range of native integrations and providing additional customization options for dashboards and reports would make the experience even better. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Misleading and Aggressive Sales Outreach"
0/5
What do you like best about Whatagraph?

Very little. The only reason I tested Whatagraph was that the concept of automated analytics reporting sounded useful in theory. However, my experience with the sales process and follow-up was so negative that it completely overshadowed any potential value I saw in the platform. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

The biggest issue was the sales and follow-up experience.

After I briefly tested the service, I was contacted repeatedly by email and phone. What made the experience especially negative was that they also contacted my CEO directly and wrote in a way that made it sound like I was actively reviewing their solution for internal use. That was misleading, as I had not started any real sales dialogue and had not asked them to contact anyone else.

The repeated follow-up felt aggressive, intrusive, and unprofessional. It completely ruined my impression of the company and made me lose trust in the service before I could properly evaluate the product itself.

Based on this experience, I would not feel comfortable recommending Whatagraph. Review collected by and hosted on G2.com.

Elliott V.
EV
Elliott V.
PPC Team Manager
Mid-Market (51-1000 emp.)
"User-Friendly Reporting with Great Sharing Features"
4.5/5
What do you like best about Whatagraph?

It's user-friendly and has good sharing features which helps when wanting to send reports both internally and externally Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

It can be a bit slow to load at times, particularly for Amazon and Microsoft connectors. But this is few & far between. Review collected by and hosted on G2.com.

Alyssa A.
AA
Alyssa A.
Bilingual Client Success Manager
Mid-Market (51-1000 emp.)
"Simplifies Marketing Data with Stylish and Intuitive Dashboards"
4.5/5
What do you like best about Whatagraph?

I use Whatagraph every month to show my client roster their marketing campaign metrics data. It solves a unified vision of all the campaigns we run with our clients; it's easy to understand and to connect platforms. I love the modern design and how easy it is to edit reports and personalize them. The edit section of each widget is easy to update, from changing colors to adding logos/images from the different platforms we use like GA4. This makes data look understandable and easy to digest for a client who is not an expert in marketing. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

The only thing I don't like about Whatagraph is that sometimes the website/server is slow when I need to download multiple reports. Review collected by and hosted on G2.com.

Alexander M.
AM
Alexander M.
Senior Paid Media Specialist
Enterprise (> 1000 emp.)
"Simple Source Connections and Seamless Data Blending"
5/5
What do you like best about Whatagraph?

I like how simple it is to connect sources, aggregate data, and blend everything together. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

I would recommend adding more integrations with a wider range of platforms. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
CP
Verified User in Professional Training & Coaching
Small-Business (50 or fewer emp.)
"Awesome for Automated Workflows and Customizable Marketing Reports"
5/5
What do you like best about Whatagraph?

I can create reports and automate workflows. Customisable reports are possible.. connects multiple data sources to provide a comprehensive marketing performance Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

Nothing. Its too good amazing. Awesome. Perfect Review collected by and hosted on G2.com.

Bruhith I.
BI
Bruhith I.
Digital Marketing Specialist
Small-Business (50 or fewer emp.)
"Makes reporting actually enjoyable"
4.5/5
What do you like best about Whatagraph?

The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides. Review collected by and hosted on G2.com.

What do you dislike about Whatagraph?

If two people are editing a report at the same time, the widgets can glitch or break which is frustrating on tight deadlines. There's also no option for a custom URL, and it still doesn’t support X Ads (Twitter), which is a bit limiting for full-funnel campaigns. Review collected by and hosted on G2.com.

Questions about Whatagraph? Ask real users or explore answers from the community

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What is Whatagraph used for?

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Pricing Options

Pricing provided by Whatagraph.

Max

€699.00
flat_rate Per Month

Prime

Custom
flat_rate Per Year
Whatagraph Comparisons
Whatagraph Features
Reports Interface
Graphs and Charts
Dashboards
Historical Snapshots
Real-Time Updating
Scheduled/Automated Reports
ROI Tracking
Data Collection
Multi-User Access
Campaign Insights
Reports and Dashboards
Multichannel Tracking