Best Fundraising Software
Fundraising software is used by nonprofit organizations to manage funding processes. Its main goal is to attract and retain donors, and to ensure their loyalty and continuous financing. Fundraising campaigns can be performed online through social media and email campaigns, or during live events. The users of this type of software need to track the efficiency of any fundraising initiative and to develop long-term relationships with donors.
The best fundraising software often integrates with accounting or payment solutions for financial transactions processing. Also, it may require integration with nonprofit CRM or donor management solutions, when these features are not included in the fundraising software.
To qualify for inclusion in the Fundraising category, a product must:
Featured Fundraising Software At A Glance
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Givebutter is the most-loved nonprofit fundraising platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple categories of t
Givebutter is a fundraising platform designed to help nonprofits collect support online, manage donations, and run fundraising campaigns. Reviewers frequently mention the ease of use, quick setup, and the platform's ability to integrate with other common platforms, making it a practical tool for managing donations and fundraising campaigns. Users reported issues with the campaign editor, stating that small layout changes require trial and error, and the flow of setting up different options can feel scattered, leading to extra clicks during the initial few edits.
1,778 Twitter followers
Donorbox is an all-in-one fundraising platform designed to help nonprofits overcome key challenges like donor drop-off, limited resources, and the need for sustainable growth. With fast, easy-to-u
Donorbox is a donation platform that provides nonprofits with the ability to create campaigns, manage donations, and track donor data. Users frequently mention the ease of use, the ability to set up campaigns quickly, the option for recurring donations, and the platform's integration with websites and other platforms as key benefits. Reviewers noted issues with the lack of customization options, difficulties with certain integrations, the cost and fees associated with the platform, and the complexity of the dashboard and backend as drawbacks.
6,077 Twitter followers
What is Zeffy? Zeffy is a comprehensive fundraising platform designed exclusively for nonprofit organizations. As the only 100% free fundraising solution in the market, Zeffy enables nonprofits to ra
Zeffy is a platform designed for event signups and fundraising, allowing users to manage free events, post events with tickets, and handle donations without charging fees. Users frequently mention the ease of use, the well-designed interface, the ability to manage complex signups, and the quick resolution of issues through chat sessions as positive aspects of Zeffy. Users experienced limitations in the structure of the platform, wishing for more flexibility in certain screens, and some found the presentation of the optional contribution to Zeffy misleading, as it defaults to a high percentage and can be easily missed.
1) At Salesforce.org, we believe technology when used for good can change the world. It is the most powerful equalizer of our time, providing access to data, knowledge, and above all, connections. Sal
580,855 Twitter followers
Bloomerang Fundraising is purpose-built to help you convert more donors, increase gift sizes, and deepen engagement—across every channel. From donation forms and peer-to-peer campaigns to auctions, ev
7,688 Twitter followers
Reach your fundraising goals, connect with supporters, and advance your mission with Bonterra Network for Good all-in-one fundraising software. Overwhelmed by messy spreadsheets, toggling between a
Bonterra Network for Good is a platform that facilitates donor management, fundraising events, and real-time tracking of donations. Users like the platform's ability to provide historical donor data, manage fundraising events, track donations in real time, and facilitate timely communication with donors, with some users appreciating the user-friendly experience and the platform's automation features. Reviewers mentioned issues with the platform's user-friendliness, particularly in the event space and in pulling stats, the reliability of the system, limitations in customization options for the donation page and email creation software, and a limitation on the number of users.
916 Twitter followers
Bloomerang CRM helps you raise more by turning donor data into deeper relationships and smarter strategies. With a complete 360º view of every supporter, this intuitive solution makes it easy to ident
Bloomerang is a software that provides customer support, training sessions, webinars, and resources for schools to integrate their SIS via an open API. Reviewers like the user-friendly interface, the ease of creating forms and using them online, the option for donors to pay for the processing fee, and the quick and helpful customer support. Users reported that the platform lacks customization options, some features could be more intuitive, and it can take a while to learn all of the features.
7,688 Twitter followers
Raise more and reach more donors with OneCause fundraising software. Day in and day out, we put your cause at the center of everything we do. Our easy-to-use fundraising platform is designed to meet y
916 Twitter followers
FreeWill works with nonprofit development teams to ensure they're able to accept impactful gifts, whether given through tax-smart vehicles like donor-advised funds, stocks, or IRAs, or through a legac
Fundraise Up was founded in 2017 and is based in New York City, USA. The company has rapidly grown and established itself as a leader in the sector, enhancing the donor experiences to drive growth for
Fundraise Up is a fundraising platform that supports multiple Stripe accounts, integrates with HubSpot, and provides analytics and optimization tools for marketers. Users frequently mention the platform's user-friendly interface, its ability to simplify the donation experience, and its robust features like smart donation forms, A/B testing, and AI-driven suggestions that help improve conversion rates and fundraising performance. Users mentioned the lack of support for manual payment methods, limitations in advanced customizations and deeper integrations, and challenges with certain aspects of the platform's integration with Salesforce and other digital advertising platforms.
399 Twitter followers
On average, Raiser's Edge NXT customers experience: - 35% growth in number of donors - 48% growth in number of gifts - 44% growth in total dollars raised Blackbaud Raisers Edge NXT is a cloud-ba
Blackbaud Raiser's Edge NXT is a tool for fundraisers to track relationships with donors and manage various tasks such as gift processing, database management, email communications, and workflows. Reviewers like the user-friendly interface, the ability to track effectiveness of appeals, the robust capabilities for pulling and segmenting data, and the continuous updates and improvements to the platform. Users reported issues with the lack of integration with other software like Microsoft, slow loading times, lack of certain functionalities in the web view, and dissatisfaction with the customer support.
32,610 Twitter followers
Snap! Raise is the category leading group-based fundraising platform from Snap! Mobile, designed to save you time and money. Raise more with less effort, and keep you and your program safer than ever.
1,829 Twitter followers
Crush your supporter acquisition goals, boost stewardship and engagement, and level up your mission impact with the Bonterra DonorDrive enterprise fundraising platform. Create meaningful supporter exp
916 Twitter followers
Inspire and engage donors with our smart, simple online fundraising, event, and donor management tools. GiveSmart is the easy-to-use, innovative, and modern online fundraising and donor managemen
960 Twitter followers
Run impressive events that delight donors and exceed goals—without the complexity. Give your supporters impactful experiences they’ll remember, whether online, in person, or both (hybrid). Get profess
2,487 Twitter followers
Learn More About Fundraising Software
What is Fundraising Software?
Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.
Who Uses Fundraising Software?
Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.
What are the Different Kinds of Fundraising Software?
There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain.
Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time.
Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides.
Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily.
Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral.
Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.
Fundraising Software Features
Fundraising software often contains, but is not limited to, the following features:
Email marketing – A key part of nonprofit fundraising over the past decade, fundraising software offers email marketing functionality to help users connect with potential donors.
Direct mail — While response rates for direct mail have slowed, fundraising software still often contains direct mail capabilities so users can track and monitor direct mail campaigns and the data that is created as a result of those campaigns.
Event planning — Event fundraising is a massive industry, and fundraising software typically provides users with features that enable them to plan fundraising events directly within the application. Fundraising events may include auctions or events like bike races, for which the entire goal is to raise money for the organization. Event planning features allow for the seamless transition from event planning to event management and donation collection.
Donor profiles – Fundraising software builds and maintains donor profiles so nonprofit organizations can have a comprehensive overview of everyone contributing to a given cause. These donor profiles include donor history, all interactions that occurred between the organization and the donor, and donor information. Your organization can use these profiles to build out donor personas, which are analogous to the buyer personas often used in marketing strategy. These personas will help your organization shape their fundraising strategy and change it up depending on the specific persona they are going after.
Campaign management – Fundraising software often contains fundraising campaign management features. These features allow users to actively manage and oversee their organization’s fundraising campaigns.
Donation portal – A donation portal gives you the ability to accept donation payments directly in the application you’re using.
Mobile-friendly – Fundraising is taking place more on mobile devices than ever before, so fundraising software vendors are offering more mobile-friendly solutions than ever before.
Interaction tracking — Fundraising software often contains interaction tracking features, which provide your organization with an overview of all interactions between a given donor and your organization. This includes donation history, so you’re able to touch base with the donor at the correct times in order to turn them into a recurring donor.
Reporting – Most fundraising software offers users fairly detailed and customizable reporting features, which employees can use to track the successes and failures of various fundraising strategies.
Recurring donations – This feature gives organizations the ability to set up consistent donations for a given donor, ensuring a constant stream of income. Recurring donations also take the onus off of the organization to reach out again and again to the donor, removing the steps necessary for a donor to consistently contribute to a cause they deem of interest.
Automation — Fundraising automation functionality allows your organization to automatically schedule email blasts and send receipts to donors. The more the system is automated, the more time your employees have to focus on value-adding tasks, like crafting strategy or planning the next viral fundraising campaign.
Other features of fundraising software: Capital Campaign Capabilities, Planning Giving Capabilities.
Many fundraising software tools will also offer the following features:
