Dreamdata Features
Metrics (14)
-
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
-
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
-
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
-
Standard Event Tracking
Software automatically tracks standard user actions.
-
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
-
Retention
Accurately measure bounce rate.
-
Return
Track user return rates and related metrics.
-
Conversions
Track what proportion of users convert via a certain action.
-
Funnels
See how many users proceed down a certain path to conversion.
-
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
-
Sessions
Accurately measure total web traffic and display data logically.
-
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
-
Return
Track user return rates and related metrics.
-
Conversions
Track what proportion of users convert to customers via specific actions.
Reporting (10)
-
Real-Time Reporting
Obtain live data for who is currently accessing your site.
-
Trending
Report on how any user activity has changed over time.
-
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
-
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
-
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
-
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
-
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
-
Dashboards
Provides customizable dashboards that allow users to view and manage data.
-
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs.
-
Custom Reporting
Allows users to build custom reports.
Other (4)
-
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
-
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
-
E-Commerce
Track revenue and transactions.
-
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
-
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
-
QA Testing
Able to test that event and variable setup are reporting data accurately.
-
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
-
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Lead Intelligence (4)
-
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
-
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
-
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Lead Management (4)
-
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
-
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels.
-
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Marketing Campaigns (8)
-
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
-
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
-
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
-
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
-
Customization
Allows for custom report types to match the goals of a company.
-
Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Campaign Analytics
Track and interpret campaign performance metrics
Tools (2)
-
Contact Collection
Gives users the ability to subscribe to unique content or otherwise share contact information.
-
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
Marketing Operations (25)
-
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
-
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
-
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
-
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
-
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
-
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Multi-Channel Data Collection
Collect information from multiple sources
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Keyword Tracking
Track and monitor a specific set of keywords
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Campaign Tracking
Track the performance of marketing campaigns across multiple channels.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Tag Management
Generate or append custom campaign parameters to URLs
Real-Time Data
Receive data and information in real time
Activity Tracking
Track and document all activities across devices, networks, and other systems
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Contact Management
Manage, organize, and store contact information
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Email Management
Manage, store and organize emails within the system or via third-party apps
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Activity (14)
-
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
-
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
-
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
-
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
-
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
-
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Multi-Campaign
Manage multiple campaigns in one system
Campaign Analytics
Track and interpret campaign performance metrics
Website Analytics
Track and analyze information regarding website visitors
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Customizable Reports
Alter the layout and content of reports
Data Sourcing (6)
-
Data Enrichment
Uses external data sources to improve customer profiles.
-
Expandability
Can be updated to accept new sources and types of data.
-
Multiple Devices
Can engage with customers across any device with a consistent message.
Email Marketing
Create and send email blasts/campaigns
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Real-Time Data
Receive data and information in real time
Intelligence (3)
-
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Attribution Modeling (7)
-
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
-
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
-
Algorithmic Attribution
Uses machine learning to create an attribution model.
-
Cross-Device Attribution
Tracks customer interactions across mobile and desktop.
-
Offline Attribution
Allows users to track touchpoints through offline channels, such as events.
-
Custom Attribution
Allows the user to create a custom attribution model.
Cross Channel Attribution
Track user conversions from all digital sources
Marketing (4)
-
B2B Attribution
Provides features for B2B marketers.
-
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
-
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Platform Basics (2)
-
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
-
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
-
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
-
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
-
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
-
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
-
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
-
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
-
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Revenue Sourcing and Forecasting (7)
-
Revenue History
Allows users to track how previous revenue forecasts have developed over time
-
Pipeline Management
Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities
-
Dashboard Analytics
Reports results on revenue attainment, conversion rate, and overall revenue analytics
-
Multi-Device Data Visualization
Allows users to view data visualizations on several devices
-
Data Segmentation
Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.
-
Predictive Forecasting
Provides users with ability to predict upcoming forecast based on AI insights and deal health
-
Revenue Operations Cadence
Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success
CRM Data Enrichment (4)
-
Email Activity Capture
Automatically associates sales activities within emails to the relevant accounts in your CRM
-
Conversation Intelligence
Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM
-
Marketing Leads
Automatically links marketing leads to sales generated opportunities in your CRM
-
Contact Capture
Automatically captures contacts engaged with and associates to relevant accounts in a CRM
Account Management (5)
-
Nonengaged Accounts
Identifies accounts that sales reps aren't engaging with
-
Historical Patterns
Identifies common themes among historical deals that are won or lost
-
Rep Performance
Identifies common themes and actions amongst reps that close the most deals
-
Account Engagement
Allows users to track the level of engagement with each account and provides insights on frequency of engagement
-
Historical Win/Loss Patterns
Identifies common themes among historical deals that are won or lost to provide insights into successful strategies
Agentic AI - Customer Journey Analytics (4)
-
Autonomous Task Execution
Capability to perform complex tasks without constant human input
-
Cross-system Integration
Works across multiple software systems or databases
-
Adaptive Learning
Improves performance based on feedback and experience
-
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Attribution (4)
-
Autonomous Task Execution
Capability to perform complex tasks without constant human input
-
Cross-system Integration
Works across multiple software systems or databases
-
Natural Language Interaction
Engages in human-like conversation for task delegation
-
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Revenue Operations & Intelligence (RO&I) (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Website Integration
Seamlessly integrates with 3rd party websites
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Additional Functionality (134)
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Multi-Campaign
Manage multiple campaigns in one system
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Advertising Management
Manage advertising space and its sales within your network or publication
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Campaign Planning
Plan and strategize marketing campaigns
Customer Activity Tracking
A report showing what actions customers perform
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
API
Application programming interface that allows for integration with other systems/databases
Data Import/Export
Import and export data to and from software applications
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Predictive Analytics
Predict future data based on historical data sets
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Lead Capture
Automatically identify and save contact information of potential customers
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Attribution Modeling
Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Campaign Analytics
Track and interpret campaign performance metrics
Visitor Tracking
Track visitors and purpose of visits
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Customizable Reports
Alter the layout and content of reports
Dashboard Creation
Creation and customization of dashboards
Website Analytics
Track and analyze information regarding website visitors
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Content Delivery
Distributing content through various platforms or channels
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Pipeline Reports
Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Lead Nurturing
Engage with a lead throughout the sales process by actively providing information
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Prioritization
Arrange tasks based on the level of priority or urgency
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Content Creation
The ability to create unique content
Event Marketing
Plan marketing campaigns for events
Social Promotion
Market event via social media tools
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Data Import/Export
Import and export data to and from software applications
Lead Generation
Manage the process of attracting and converting business prospects into leads
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Customizable Forms
Customize contracts and forms to collect specific information
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Email Templates
Pre-made examples and templates for emails
Web Forms
Web form that allows users to enter data that is sent and processed for different reasons
Lead Capture
Automatically identify and save contact information of potential customers
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Reporting
Active reporting of data and metrics
Campaign Planning
Plan and strategize marketing campaigns
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Autoresponders
Create and automatically send premade copy in response to customer messages
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Email Marketing
Create and send email blasts/campaigns
API
Application programming interface that allows for integration with other systems/databases
Customizable Fields
Customize data fields to support various needs and use cases
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Data Visualization
Graphical representation of data
Ad hoc Reporting
Generate one-off reports that meet information requirements
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Source Connectors
Connect to big data sources
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
KPI Monitoring
Tracking the status of previously identified performance measurements
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Contact Management
Manage, organize, and store contact information
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Lead Generation
Manage the process of attracting and converting business prospects into leads
Data Integration
Combining data from different sources and providing a unified view
Customer Activity Tracking
A report showing what actions customers perform
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Activity Tracking
Track and document all activities across devices, networks, and other systems
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Lead Capture
Automatically identify and save contact information of potential customers
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Real-Time Analytics
Analyze and gain insights into data in real-time
Email Management
Manage, store and organize emails within the system or via third-party apps
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Predictive Analytics
Predict future data based on historical data sets
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Personalization
Adjust communications based on previous interactions or personal preferences
Campaign Planning
Plan and strategize marketing campaigns
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Behavioral Analytics
Track and analyse user behavior within a system or network
Email Tracking
Track delivered, received, and opened emails
Campaign Analytics
Track and interpret campaign performance metrics
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
GDPR Compliance
Ensure compliance with the General Data Protection Regulation protocols
Customer Profiles
Record customer information, purchase history, and other notes
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Multiple Data Sources
Allows users to manage data from a number of sources
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.


