Dreamdata Features
Metrics (14)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 45 reviewers of Dreamdata have provided feedback on this feature.
Engagement
Based on 44 Dreamdata reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 45 Dreamdata reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions. 42 reviewers of Dreamdata have provided feedback on this feature.
Custom Event Tracking
As reported in 45 Dreamdata reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. This feature was mentioned in 41 Dreamdata reviews.
Return
Track user return rates and related metrics. 42 reviewers of Dreamdata have provided feedback on this feature.
Conversions
Track what proportion of users convert via a certain action. This feature was mentioned in 43 Dreamdata reviews.
Funnels
Based on 42 Dreamdata reviews. See how many users proceed down a certain path to conversion.
Entry and Exit Pages
Based on 35 Dreamdata reviews. Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Accurately measure total web traffic and display data logically. 42 reviewers of Dreamdata have provided feedback on this feature.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 37 Dreamdata reviews.
Return
Track user return rates and related metrics. This feature was mentioned in 34 Dreamdata reviews.
Conversions
Track what proportion of users convert to customers via specific actions. This feature was mentioned in 41 Dreamdata reviews.
Reporting (10)
Real-Time Reporting
Based on 44 Dreamdata reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 40 reviewers of Dreamdata have provided feedback on this feature.
Retroactive Reporting
As reported in 38 Dreamdata reviews. Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 38 reviewers of Dreamdata have provided feedback on this feature.
Mobile Reporting
As reported in 39 Dreamdata reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. This feature was mentioned in 36 Dreamdata reviews.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. 39 reviewers of Dreamdata have provided feedback on this feature.
Dashboards
As reported in 98 Dreamdata reviews. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs. This feature was mentioned in 95 Dreamdata reviews.
Custom Reporting
Allows users to build custom reports. This feature was mentioned in 81 Dreamdata reviews.
Other (4)
User Data
Based on 39 Dreamdata reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Campaign Tracking
As reported in 35 Dreamdata reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 30 Dreamdata reviews. Track revenue and transactions.
Administration Alerts
As reported in 30 Dreamdata reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 41 Dreamdata reviews.
QA Testing
Based on 38 Dreamdata reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 38 Dreamdata reviews.
User, Role, and Access Management
Based on 42 Dreamdata reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Lead Intelligence (3)
Market Insights
As reported in 29 Dreamdata reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 64 Dreamdata reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 63 Dreamdata reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (3)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 62 reviewers of Dreamdata have provided feedback on this feature.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. 54 reviewers of Dreamdata have provided feedback on this feature.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 66 reviewers of Dreamdata have provided feedback on this feature.
Marketing Campaigns (6)
Omni-Channel Tracking
Based on 62 Dreamdata reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Based on 58 Dreamdata reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 61 Dreamdata reviews.
Opportunity Timeline
Based on 61 Dreamdata reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
As reported in 59 Dreamdata reviews. Allows for custom report types to match the goals of a company.
Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 65 Dreamdata reviews.
Tools (2)
Contact Collection
Based on 39 Dreamdata reviews. Gives users the ability to subscribe to unique content or otherwise share contact information.
Audience Insights
Based on 41 Dreamdata reviews. Helps users understand audience demographics and evaluate visitor behavior
Marketing Operations (6)
ROI Tracking
As reported in 68 Dreamdata reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 65 Dreamdata reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 67 Dreamdata reviews.
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 64 reviewers of Dreamdata have provided feedback on this feature.
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 62 reviewers of Dreamdata have provided feedback on this feature.
White Label
Based on 41 Dreamdata reviews. Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy 66 reviewers of Dreamdata have provided feedback on this feature.
Reports and Dashboards
Based on 69 Dreamdata reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
As reported in 63 Dreamdata reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels This feature was mentioned in 62 Dreamdata reviews.
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback 61 reviewers of Dreamdata have provided feedback on this feature.
Predictive Analytics
Based on 41 Dreamdata reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Data Sourcing (3)
Data Enrichment
Based on 14 Dreamdata reviews. Uses external data sources to improve customer profiles.
Expandability
Based on 13 Dreamdata reviews. Can be updated to accept new sources and types of data.
Multiple Devices
Can engage with customers across any device with a consistent message. This feature was mentioned in 13 Dreamdata reviews.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency. This feature was mentioned in 15 Dreamdata reviews.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Attribution Modeling (6)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. 93 reviewers of Dreamdata have provided feedback on this feature.
Multi-Touch Attribution
Based on 101 Dreamdata reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model. 84 reviewers of Dreamdata have provided feedback on this feature.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop. This feature was mentioned in 83 Dreamdata reviews.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. 82 reviewers of Dreamdata have provided feedback on this feature.
Custom Attribution
Allows the user to create a custom attribution model. This feature was mentioned in 86 Dreamdata reviews.
Marketing (3)
B2B Attribution
As reported in 95 Dreamdata reviews. Provides features for B2B marketers.
Marketing Channels
Enables marketers to track multiple marketing channels. This feature was mentioned in 99 Dreamdata reviews.
Integrations
Integrates with other sales, marketing, and advertising software. This feature was mentioned in 92 Dreamdata reviews.
Platform Basics (2)
Dynamic Segmentation
Based on 69 Dreamdata reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
As reported in 67 Dreamdata reviews. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
As reported in 77 Dreamdata reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 68 reviewers of Dreamdata have provided feedback on this feature.
Dashboards
As reported in 72 Dreamdata reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 68 reviewers of Dreamdata have provided feedback on this feature.
Platform Additional Functionality (3)
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. 80 reviewers of Dreamdata have provided feedback on this feature.
Integrations
Based on 78 Dreamdata reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Based on 66 Dreamdata reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Revenue Sourcing and Forecasting (7)
Revenue History
Allows users to track how previous revenue forecasts have developed over time This feature was mentioned in 36 Dreamdata reviews.
Pipeline Management
Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities 38 reviewers of Dreamdata have provided feedback on this feature.
Dashboard Analytics
Reports results on revenue attainment, conversion rate, and overall revenue analytics 39 reviewers of Dreamdata have provided feedback on this feature.
Multi-Device Data Visualization
As reported in 32 Dreamdata reviews. Allows users to view data visualizations on several devices
Data Segmentation
Based on 35 Dreamdata reviews. Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.
Predictive Forecasting
Provides users with ability to predict upcoming forecast based on AI insights and deal health This feature was mentioned in 20 Dreamdata reviews.
Revenue Operations Cadence
Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success 31 reviewers of Dreamdata have provided feedback on this feature.
CRM Data Enrichment (4)
Email Activity Capture
Based on 31 Dreamdata reviews. Automatically associates sales activities within emails to the relevant accounts in your CRM
Conversation Intelligence
As reported in 27 Dreamdata reviews. Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM
Marketing Leads
Automatically links marketing leads to sales generated opportunities in your CRM This feature was mentioned in 33 Dreamdata reviews.
Contact Capture
As reported in 30 Dreamdata reviews. Automatically captures contacts engaged with and associates to relevant accounts in a CRM
Account Management (5)
Nonengaged Accounts
Based on 34 Dreamdata reviews. Identifies accounts that sales reps aren't engaging with
Historical Patterns
Identifies common themes among historical deals that are won or lost This feature was mentioned in 32 Dreamdata reviews.
Rep Performance
As reported in 30 Dreamdata reviews. Identifies common themes and actions amongst reps that close the most deals
Account Engagement
Allows users to track the level of engagement with each account and provides insights on frequency of engagement This feature was mentioned in 37 Dreamdata reviews.
Historical Win/Loss Patterns
As reported in 33 Dreamdata reviews. Identifies common themes among historical deals that are won or lost to provide insights into successful strategies
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 10 Dreamdata reviews.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 10 Dreamdata reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 10 Dreamdata reviews.
Proactive Assistance
As reported in 10 Dreamdata reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
As reported in 11 Dreamdata reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 11 Dreamdata reviews.
Natural Language Interaction
Based on 11 Dreamdata reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting 11 reviewers of Dreamdata have provided feedback on this feature.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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