1. [Home](https://www.g2.com/) 2. ... 3. [Attribution Software](https://www.g2.com/categories/attribution) 4. [Dreamdata Discussions](https://www.g2.com/products/dreamdata/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b98e9b58e49ea948eb81bda0950ab86e/dreamdata.png "Product Avatar Image") ![Reward for good Dreamdata reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37303/medal.svg "Reward for good Dreamdata reviews") ](/products/dreamdata/reviews) [ Dreamdata ](/products/dreamdata/reviews) (264)4.7/5 Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number trace back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. Show More * * * ### 85.0 Nps Score Already have Dreamdata? ### All Dreamdata Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is Dreamdata used for? ](/discussions/what-is-dreamdata-used-for) What is Dreamdata used for? [ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Content Analytics Software ](https://www.g2.com/tags/content-analytics-software) [ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Revenue Operations & Intelligence (RO&I) Software ](https://www.g2.com/tags/revenue-operations-amp-intelligence-ro-amp-i-software) Show More * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Dreamdata+questions+and+get+answers+from+expert+users+in+our+Dreamdata+Discussions+section.&title=Dreamdata+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdreamdata%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Dreamdata+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdreamdata%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdreamdata%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Dreamdata+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdreamdata%2Fdiscuss%0aAsk+Dreamdata+questions+and+get+answers+from+expert+users+in+our+Dreamdata+Discussions+section.) 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