Compare Cognism and Lusha 
Featured Products
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Mid-Market (46.6% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Cognism
Star Rating
(1,319)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismLusha
Star Rating
(1,627)4.3 out of 5
Market Segments
Mid-Market (46.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in integration capabilities, particularly with popular workplace applications like Salesforce and LinkedIn. Users appreciate how seamlessly they can add and export data, enhancing their workflow efficiency.
- Users say that Lusha stands out for its effectiveness in prospecting, with many highlighting its ability to find contact numbers and emails that are often unavailable on other platforms. The intuitive setup process is also frequently praised, making it easy for new users to get started.
- Reviewers mention that Cognism's web interface is simple and effective, which contributes to a smoother user experience. This ease of use is a significant factor for daily users who rely on the platform for opportunity prospecting.
- According to verified reviews, Lusha's enrichment feature is particularly well-received, with users noting its speed and accuracy in pulling data. This capability is a key advantage for those who prioritize quick access to reliable information.
- G2 reviewers highlight that while both platforms have strong user satisfaction, Cognism's overall ratings are slightly higher, indicating a more consistent positive experience across various metrics, including support quality and product direction.
- Users report that Lusha's browser extension is highly effective, especially for hunting down contact information directly from LinkedIn, which many find invaluable for their prospecting efforts. This feature gives Lusha a unique edge in specific use cases.
Pricing
Entry-Level Pricing
Cognism
No pricing availableLusha
Free
Free
Per Month
40 credits per month
- Phone numbers
- Verified email addresses
- Bulk show (25 contacts)
Free Trial
Cognism
No trial information availableLusha
Free Trial is available
Ratings
Meets Requirements
8.7
1,073
8.5
1,378
Ease of Use
9.0
1,093
9.2
1,383
Ease of Setup
9.0
635
9.0
520
Ease of Admin
9.0
209
8.8
372
Quality of Support
9.1
971
8.1
1,164
Has the product been a good partner in doing business?
9.3
212
8.5
370
Product Direction (% positive)
9.2
1,038
8.3
1,348
Features by Category
Data Availability
8.2
689
7.9
689
8.4
658
7.8
571
7.9
622
|
Verified
7.6
520
|
Verified
7.4
390
8.1
72
Data Accuracy
7.8
678
7.6
691
8.1
642
7.7
567
7.5
386
7.8
72
Agentic AI - Sales Intelligence
6.6
151
7.7
41
7.2
152
7.7
42
6.7
149
7.4
42
6.8
151
7.5
43
6.9
151
7.7
42
7.0
150
7.6
46
Platform
Feature Not Available
Feature Not Available
8.2
463
|
Verified
8.4
239
|
Verified
8.6
481
8.5
263
7.7
410
8.1
226
|
Verified
Feature Not Available
7.7
61
8.1
439
8.1
189
Features
8.4
622
8.5
107
8.4
597
7.9
434
7.9
583
|
Verified
7.8
443
|
Verified
8.1
591
|
Verified
7.9
98
8.5
639
|
Verified
8.2
497
7.3
466
7.4
94
7.6
523
7.8
101
7.6
545
|
Verified
7.7
326
7.2
530
|
Verified
7.2
95
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Feature Not Available
Not enough data
8.1
42
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
41
Not enough data
7.8
19
Not enough data
7.6
39
Repeatability and Reportability
Not enough data
8.0
38
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
18
Not enough data
Feature Not Available
AI and Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
16
Not enough data
8.1
36
Not enough data
Feature Not Available
Generative AI
Not enough data
7.6
37
Agentic AI - Sales Engagement
Not enough data
7.4
24
Not enough data
7.0
24
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
7.2
24
Not enough data
7.3
23
Data Availability
Not enough data
7.8
15
Not enough data
7.4
15
Not enough data
6.6
15
Platform Additional Functionality
Not enough data
7.1
15
Not enough data
6.9
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.1
15
Lead Intelligence
8.3
515
|
Verified
8.1
199
|
Verified
8.3
515
|
Verified
8.2
202
|
Verified
8.2
539
|
Verified
8.1
207
|
Verified
8.0
497
|
Verified
7.9
185
|
Verified
8.9
531
|
Verified
9.0
202
|
Verified
Agentic AI - Lead Intelligence
7.3
91
7.5
25
Lead Monitoring
Not enough data
8.2
231
|
Verified
Not enough data
8.2
228
|
Verified
Not enough data
8.0
92
Agentic AI - Lead Capture
Not enough data
7.6
28
Not enough data
7.4
27
Data Capture
Not enough data
7.8
65
Not enough data
8.2
189
Not enough data
Feature Not Available
Not enough data
8.0
222
|
Verified
Analytics
Not enough data
8.2
223
|
Verified
Not enough data
8.1
90
Customization
Not enough data
7.6
191
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
193
|
Verified
Not enough data
8.3
207
|
Verified
Agentic AI - Lead Mining
7.1
68
8.0
29
6.9
69
7.9
30
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.5
10
8.2
141
9.1
9
Feature Not Available
9.1
9
Lead Management
8.5
146
Feature Not Available
Feature Not Available
Feature Not Available
8.3
145
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
7.7
73
8.6
7
Data Accuracy - Marketing Account Intelligence
7.7
75
9.3
7
Categories
Categories
Shared Categories
Cognism and Lusha are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Lusha is categorized as AI Sales Assistant, Lead Capture, Sales Engagement, and Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
21.2%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Information Technology and Services
21.0%
Computer Software
18.9%
Staffing and Recruiting
9.7%
Human Resources
5.8%
Marketing and Advertising
5.4%
Other
39.1%
Discussions
What is a Sales Trigger?
1 Comment
Official Response from Cognism
A Sales Trigger is the optimal time for sales & marketing professionals to outreach. This can be anything from someone recently joining a job role, a company...Read more
What services does Cognism offer?
1 Comment
Official Response from Cognism
We are able to provide data as well as a means of actioning it within our technology. We provide our clients with an in-house copywriter and a dedicated...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
How do I connect LinkedIn to Lusha?
3 Comments
JM
Just download its extension from Chrome or it's websiteRead more
Where does Lusha get data from?
2 Comments
DT
Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company...Read more
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