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Compare Cognism and Lusha 
Featured Products
At a Glance
Market Segments
Mid-Market (52.9% of reviews)
Mid-Market (46.6% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Cognism
Star Rating
(1,303)4.5 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismLusha
Star Rating
(1,613)4.3 out of 5
Market Segments
Mid-Market (46.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in providing accurate and verified contact information, which is crucial for business development. Users appreciate the ease of use of its browser extension, stating that it consistently delivers reliable data, making outreach efforts more efficient.
- Users say Lusha stands out for its quick and straightforward process of finding contact details, especially mobile numbers. Many find its mobile database particularly useful when other sources fall short, highlighting its effectiveness in prospecting directly from LinkedIn.
- Reviewers mention that Cognism's initial setup is user-friendly, allowing for a smooth onboarding experience. This ease of implementation is a significant advantage for teams looking to get up and running quickly without extensive training.
- According to verified reviews, Lusha's integration capabilities with CRM systems are praised for enhancing workflow efficiency. Users note that the browser extension and CRM integrations help reduce the time spent on manual data entry, streamlining their prospecting efforts.
- G2 reviewers highlight that while both products are effective, Cognism tends to provide a more comprehensive approach to lead segmentation and qualification, which is essential for targeted marketing strategies. Users appreciate the ability to filter and segment contacts effectively.
- Users express that Lusha's focus on mobile data retrieval is a unique strength, particularly for those needing to reach out to customers directly. However, some users feel that Cognism's broader data offerings and user verification processes give it an edge in overall reliability.
Pricing
Entry-Level Pricing
Cognism
No pricing availableLusha
Free
Free
Per Month
40 credits per month
- Phone numbers
- Verified email addresses
- Bulk show (25 contacts)
Free Trial
Cognism
No trial information availableLusha
Free Trial is available
Ratings
Meets Requirements
8.7
1,067
8.5
1,371
Ease of Use
9.0
1,087
9.2
1,376
Ease of Setup
9.1
631
9.0
513
Ease of Admin
9.0
208
8.8
371
Quality of Support
9.1
966
8.1
1,157
Has the product been a good partner in doing business?
9.2
211
8.5
369
Product Direction (% positive)
9.2
1,032
8.3
1,341
Features by Category
Data Availability
8.2
684
7.9
683
8.4
658
7.8
570
7.9
622
|
Verified
7.6
519
|
Verified
7.4
390
8.1
70
Data Accuracy
7.8
675
7.5
685
8.1
641
7.7
566
7.5
386
7.8
70
Agentic AI - Sales Intelligence
6.6
151
7.6
39
7.2
152
7.7
40
6.7
149
7.3
40
6.8
151
7.4
41
6.9
151
7.6
40
7.0
150
7.6
44
Platform
Feature Not Available
Feature Not Available
8.2
463
|
Verified
8.4
239
|
Verified
8.6
481
8.5
262
7.7
410
8.1
225
|
Verified
Feature Not Available
7.6
60
8.1
439
8.1
188
Features
8.4
622
8.4
105
8.4
597
7.9
431
7.9
583
|
Verified
7.8
442
|
Verified
8.1
591
|
Verified
7.9
97
8.5
636
|
Verified
8.2
494
7.3
466
7.4
92
7.6
523
7.8
99
7.6
545
|
Verified
7.7
325
7.2
530
|
Verified
7.2
94
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Feature Not Available
Not enough data
8.0
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
41
Not enough data
7.7
18
Not enough data
7.5
38
Repeatability and Reportability
Not enough data
8.1
37
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
17
Not enough data
Feature Not Available
AI and Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
15
Not enough data
8.0
35
Not enough data
Feature Not Available
Generative AI
Not enough data
7.6
36
Agentic AI - Sales Engagement
Not enough data
7.3
23
Not enough data
7.0
23
Not enough data
7.4
23
Not enough data
7.0
24
Not enough data
7.1
24
Not enough data
7.2
23
Not enough data
7.3
22
Data Availability
Not enough data
7.6
14
Not enough data
7.4
14
Not enough data
6.4
14
Platform Additional Functionality
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
6.8
14
Not enough data
7.1
14
Not enough data
7.1
14
Lead Intelligence
8.3
515
|
Verified
8.1
197
|
Verified
8.3
515
|
Verified
8.1
200
|
Verified
8.2
539
|
Verified
8.0
205
|
Verified
8.0
497
|
Verified
7.9
183
|
Verified
8.9
531
|
Verified
9.0
200
|
Verified
Agentic AI - Lead Intelligence
7.3
91
7.4
23
Lead Monitoring
Not enough data
8.2
230
|
Verified
Not enough data
8.2
227
|
Verified
Not enough data
8.0
91
Agentic AI - Lead Capture
Not enough data
7.6
27
Not enough data
7.4
26
Data Capture
Not enough data
7.8
64
Not enough data
8.2
188
Not enough data
Feature Not Available
Not enough data
8.0
221
|
Verified
Analytics
Not enough data
8.2
222
|
Verified
Not enough data
8.1
89
Customization
Not enough data
7.6
190
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
192
|
Verified
Not enough data
8.3
206
|
Verified
Agentic AI - Lead Mining
7.1
68
8.0
27
6.9
69
7.9
28
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.3
9
8.2
141
9.0
8
Feature Not Available
9.2
8
Lead Management
8.5
146
Feature Not Available
Feature Not Available
Feature Not Available
8.3
145
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
7.7
73
8.9
6
Data Accuracy - Marketing Account Intelligence
7.7
75
9.4
6
Categories
Categories
Shared Categories
Cognism and Lusha are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Lusha is categorized as AI Sales Assistant, Lead Capture, Sales Engagement, and Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.9%
Information Technology and Services
21.3%
Marketing and Advertising
6.6%
Financial Services
5.7%
Events Services
3.5%
Other
37.9%
Information Technology and Services
20.8%
Computer Software
19.1%
Staffing and Recruiting
9.7%
Human Resources
5.8%
Marketing and Advertising
5.4%
Other
39.1%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
How do I connect LinkedIn to Lusha?
3 Comments
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 Comments
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
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