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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Mid-Market (52.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,271)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansCognism
Star Rating
(1,224)4.5 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in its Lead Builder feature, allowing for highly customizable lead generation, while Cognism's lead generation capabilities are seen as more basic, with users mentioning a need for more advanced filtering options.
- Reviewers mention that Apollo.io's Browser Extension is particularly praised for its seamless integration with LinkedIn, making it easier to gather contact information, whereas Cognism's extension is noted to be less intuitive and sometimes buggy.
- G2 users highlight Apollo.io's superior Market Insights capabilities, providing detailed analytics that help in strategic decision-making, while Cognism's insights are described as less comprehensive, with users wishing for more depth in their market analysis tools.
- Users on G2 report that Apollo.io's Data Cleaning/Enrichment features are robust, ensuring high-quality data, while Cognism's data accuracy is often questioned, with reviewers mentioning inconsistencies in the information provided.
- Reviewers mention that Apollo.io's Reporting/Dashboards are user-friendly and visually appealing, making it easy to track performance metrics, whereas Cognism's reporting tools are seen as less flexible and harder to navigate.
- Users say that Apollo.io's Cross-system Integration is effective, allowing for smooth connections with various CRM systems, while Cognism's integration capabilities are reported to be limited, with users expressing frustration over compatibility issues.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Cognism
No pricing availableFree Trial
Apollo.io
Free Trial is available
Cognism
No trial information availableRatings
Meets Requirements
9.1
7,339
8.7
1,036
Ease of Use
9.0
7,436
9.0
1,055
Ease of Setup
8.9
3,669
9.1
602
Ease of Admin
9.1
2,421
9.0
204
Quality of Support
8.8
6,285
9.1
942
Has the product been a good partner in doing business?
9.2
2,404
9.2
208
Product Direction (% positive)
9.4
7,060
9.2
1,002
Features by Category
Data Availability
8.8
2589
8.2
661
8.9
2561
8.4
653
8.6
2401
7.9
620
|
Verified
7.5
579
7.4
389
Data Accuracy
8.3
2531
7.8
652
8.6
2487
8.1
635
7.4
564
7.5
385
Agentic AI - Sales Intelligence
7.7
178
6.6
151
7.7
177
7.2
152
7.6
175
6.7
149
7.5
177
6.8
151
7.3
176
6.9
151
7.6
175
7.0
150
Platform
8.4
1137
Feature Not Available
8.8
1716
|
Verified
8.2
463
|
Verified
8.9
1838
8.6
481
8.6
1674
|
Verified
7.7
410
7.7
1328
|
Verified
Feature Not Available
8.3
1330
8.1
438
Features
8.9
2107
8.4
607
8.6
1863
8.4
585
8.5
1931
|
Verified
7.9
579
|
Verified
8.7
2049
|
Verified
8.1
586
|
Verified
9.0
2390
|
Verified
8.5
620
|
Verified
8.2
1642
7.3
466
8.3
1067
7.6
523
8.4
1853
|
Verified
7.6
544
|
Verified
8.5
1779
|
Verified
7.2
530
|
Verified
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
585
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
20
Not enough data
8.3
20
Not enough data
8.2
20
Not enough data
7.8
20
Not enough data
8.3
20
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
681
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.9
35
Not enough data
8.1
35
Not enough data
8.1
35
Not enough data
8.3
35
Not enough data
8.0
35
Not enough data
7.8
34
Not enough data
8.5
34
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
391
Not enough data
8.1
388
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
65
Not enough data
7.8
64
Not enough data
7.6
63
Not enough data
7.7
64
Not enough data
7.4
64
Not enough data
Integrated Workflows
8.6
2251
|
Verified
Not enough data
9.0
2602
|
Verified
Not enough data
8.0
1826
|
Verified
Not enough data
8.4
2049
Not enough data
8.5
2170
|
Verified
Not enough data
8.4
1904
Not enough data
8.4
1927
Not enough data
Repeatability and Reportability
8.5
2060
|
Verified
Not enough data
8.7
2127
|
Verified
Not enough data
8.7
2114
|
Verified
Not enough data
8.3
1981
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2153
Not enough data
8.5
2127
Not enough data
8.5
1986
Not enough data
8.3
1931
Not enough data
8.2
1774
Not enough data
Generative AI
7.7
975
Not enough data
Agentic AI - Sales Engagement
7.4
117
Not enough data
7.6
115
Not enough data
7.3
117
Not enough data
7.3
117
Not enough data
7.2
116
Not enough data
7.1
119
Not enough data
7.5
118
Not enough data
Dialing Options
8.0
80
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agent Tools
6.6
77
Not enough data
7.0
79
Not enough data
7.9
80
Not enough data
Automation
7.1
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.0
8
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
241
Not enough data
8.5
248
Not enough data
7.6
237
Not enough data
Platform Additional Functionality
8.5
253
Not enough data
8.2
242
Not enough data
7.7
238
Not enough data
8.1
239
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3299
|
Verified
8.3
514
|
Verified
8.9
3147
|
Verified
8.3
512
|
Verified
8.8
3337
|
Verified
8.2
533
|
Verified
8.8
3021
|
Verified
8.0
497
|
Verified
9.2
3122
8.9
529
|
Verified
Agentic AI - Lead Intelligence
8.0
72
7.3
91
Lead Monitoring
8.7
895
Not enough data
8.5
891
Not enough data
8.4
887
Not enough data
Agentic AI - Lead Capture
7.7
97
Not enough data
7.4
96
Not enough data
Data Capture
8.0
884
Not enough data
8.4
848
Not enough data
8.1
844
Not enough data
8.5
872
Not enough data
Analytics
8.6
869
Not enough data
8.5
856
Not enough data
Customization
8.1
845
Not enough data
8.3
863
Not enough data
8.3
841
Not enough data
8.5
866
Not enough data
Matching
8.5
155
Not enough data
8.1
152
Not enough data
8.1
151
Not enough data
Routing
8.2
151
Not enough data
8.3
147
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
148
Not enough data
8.3
144
Not enough data
8.3
147
Not enough data
8.0
147
Not enough data
8.4
146
Not enough data
8.5
148
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
89
Not enough data
8.6
94
Not enough data
7.7
87
Not enough data
8.0
88
Not enough data
7.8
84
Not enough data
Branding & Customizatio
7.8
86
Not enough data
7.9
88
Not enough data
7.8
84
Not enough data
Automatic Rules & Configurations
8.6
90
Not enough data
8.7
85
Not enough data
8.3
85
Not enough data
Agentic AI - Business Scheduling
7.7
18
Not enough data
7.7
17
Not enough data
Generative AI
7.8
699
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
92
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
76
7.1
68
7.6
76
6.9
69
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.5
47
Not enough data
8.1
45
Not enough data
8.1
46
Not enough data
Attribution
8.9
361
Not enough data
8.9
358
Not enough data
8.6
332
Not enough data
Discovery
9.1
366
Not enough data
8.7
340
Not enough data
8.7
359
Not enough data
Management
8.5
331
Not enough data
8.7
353
Not enough data
Platform
8.8
335
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.1
22
Not enough data
8.8
22
Not enough data
8.3
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
227
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
235
Not enough data
8.5
239
Not enough data
8.3
234
Not enough data
Administrative
8.4
233
Not enough data
8.4
229
Not enough data
8.2
228
Not enough data
Agentic AI - Email Tracking
7.9
87
Not enough data
7.7
87
Not enough data
7.7
87
Not enough data
7.7
86
Not enough data
7.5
86
Not enough data
7.6
85
Not enough data
7.6
85
Not enough data
Analytics
8.4
727
Not enough data
8.3
715
Not enough data
8.0
704
Not enough data
Customizations
8.5
715
Not enough data
8.8
720
Not enough data
8.4
720
Not enough data
8.3
712
Not enough data
8.5
702
Not enough data
Generative AI
7.9
614
Not enough data
Agentic AI - Outbound Call Tracking
7.9
43
Not enough data
8.0
43
Not enough data
Calling
8.1
331
Not enough data
7.9
323
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.6
46
Not enough data
Contacts
8.3
320
Not enough data
8.1
313
Not enough data
8.3
318
Not enough data
Insights
8.4
315
Not enough data
8.2
313
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
45
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
15
7.3
22
8.1
14
7.5
22
8.0
14
7.5
22
8.0
14
7.3
22
Lead Intelligence
8.8
1023
7.9
103
8.8
600
8.2
141
9.0
1073
Feature Not Available
Lead Management
9.0
1010
8.5
146
8.6
900
Feature Not Available
9.0
1027
8.3
145
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
948
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
95
7.7
73
Data Accuracy - Marketing Account Intelligence
8.3
94
7.7
75
Categories
Categories
Shared Categories
Apollo.io and Cognism are categorized as Lead Intelligence, Sales Intelligence, Marketing Account Intelligence, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Cognism has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
24.7%
Information Technology and Services
21.2%
Marketing and Advertising
6.8%
Financial Services
5.5%
Events Services
3.6%
Other
38.2%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
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