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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Cognism
Star Rating
(1,257)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismZoomInfo Sales
Star Rating
(8,931)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both ZoomInfo Sales and Cognism offer robust contact data availability, Cognism shines with a slightly higher ease of use score (9.0 vs. 8.8), making it more user-friendly for new users navigating the platform.
- Reviewers mention that Cognism's quality of support is notably superior (9.2 vs. 8.7), with many users highlighting the responsiveness and helpfulness of the support team, which can be crucial for businesses needing quick resolutions.
- G2 users indicate that the ease of setup is better with Cognism (9.1 vs. 8.9), with many reviewers appreciating the streamlined onboarding process that allows teams to get started quickly without extensive training.
- Users on G2 report that both platforms have similar contact data accuracy (7.7 vs. 7.8), but Cognism edges out slightly, which can be vital for sales teams relying on accurate information for lead generation.
- Reviewers mention that while both products provide good lead validation features, ZoomInfo Sales has a slight edge in lead quality (8.5 vs. 8.2), with users praising its comprehensive data insights that help in identifying high-potential leads.
- Users say that the browser extension feature is more effective in Cognism (9.0 vs. 8.7), with many highlighting its seamless integration with web browsers, allowing for easier access to data while browsing.
Pricing
Entry-Level Pricing
Cognism
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Cognism
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.7
1,046
8.7
7,316
Ease of Use
9.0
1,065
8.8
7,394
Ease of Setup
9.1
612
8.9
2,143
Ease of Admin
9.0
205
8.7
1,474
Quality of Support
9.1
950
8.7
6,538
Has the product been a good partner in doing business?
9.2
209
8.6
1,490
Product Direction (% positive)
9.2
1,012
8.7
7,078
Features by Category
Data Availability
8.2
668
8.3
4273
|
Verified
8.4
653
8.5
4242
|
Verified
7.9
620
|
Verified
8.2
2896
|
Verified
7.4
389
7.9
410
Data Accuracy
7.8
656
7.7
4272
|
Verified
8.1
635
8.2
4223
|
Verified
7.5
385
7.9
403
Agentic AI - Sales Intelligence
6.6
151
7.3
133
7.2
152
7.6
133
6.7
149
7.3
133
6.8
151
7.4
134
6.9
151
7.4
134
7.0
150
7.6
133
Platform
Feature Not Available
7.8
426
8.2
462
|
Verified
8.6
1322
|
Verified
8.6
480
8.6
1619
|
Verified
7.7
409
8.2
1365
|
Verified
Feature Not Available
7.7
1057
|
Verified
8.1
438
8.2
1240
|
Verified
Features
8.4
612
8.4
3406
|
Verified
8.4
587
8.4
3419
|
Verified
7.9
579
|
Verified
8.0
3168
|
Verified
8.1
586
|
Verified
8.3
3445
|
Verified
8.5
626
|
Verified
8.6
4175
|
Verified
7.3
465
8.1
3337
|
Verified
7.6
522
Feature Not Available
7.6
543
|
Verified
8.0
2703
|
Verified
7.2
529
|
Verified
7.8
1244
|
Verified
Lead Intelligence
Not enough data
8.6
1271
|
Verified
Not enough data
8.7
1299
Not enough data
8.6
1281
Lead Management
Not enough data
8.6
1260
Not enough data
8.3
1223
Not enough data
8.8
1311
Marketing Campaigns
Not enough data
8.0
1107
Not enough data
7.9
1097
Not enough data
7.9
1053
Not enough data
8.1
1099
Not enough data
8.3
1151
Campaign Execution
Not enough data
8.0
1069
Not enough data
8.6
1209
Not enough data
8.5
1194
Not enough data
8.3
1150
Agentic AI - Account Data Management
Not enough data
7.7
34
Not enough data
7.6
34
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.5
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
335
Not enough data
8.6
468
|
Verified
Not enough data
8.5
465
Not enough data
8.0
439
|
Verified
Organization
Not enough data
8.3
453
Not enough data
8.5
474
Not enough data
8.5
464
|
Verified
Performance Analysis
Not enough data
8.3
458
Not enough data
8.3
453
|
Verified
Sales Analysis
Not enough data
8.0
444
Not enough data
8.3
453
Generative AI
Not enough data
7.9
264
Not enough data
7.9
264
Agentic AI - AI Sales Assistant
Not enough data
8.1
31
Not enough data
8.1
31
Not enough data
8.3
31
Not enough data
8.1
30
Not enough data
7.9
30
Not enough data
8.1
30
Not enough data
8.2
30
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
922
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
864
Not enough data
8.6
930
|
Verified
Not enough data
7.8
862
|
Verified
Not enough data
8.1
880
Repeatability and Reportability
Not enough data
8.3
891
|
Verified
Not enough data
8.3
891
|
Verified
Not enough data
8.3
874
|
Verified
Not enough data
8.1
870
Not enough data
7.5
821
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
879
|
Verified
Not enough data
7.9
828
Not enough data
8.5
878
Not enough data
7.9
820
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.1
58
Not enough data
8.0
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
58
Dialing Options
Not enough data
8.9
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
102
Not enough data
Feature Not Available
Not enough data
8.5
105
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1046
Not enough data
8.6
1044
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1011
Not enough data
8.4
755
Not enough data
8.1
702
Not enough data
8.5
783
Not enough data
8.3
791
Lead Intelligence
8.3
514
|
Verified
8.6
1287
8.3
512
|
Verified
8.6
1277
|
Verified
8.2
536
|
Verified
8.5
1308
|
Verified
8.0
497
|
Verified
8.5
1241
8.9
530
|
Verified
8.7
1265
Agentic AI - Lead Intelligence
7.3
91
7.6
82
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1353
|
Verified
Not enough data
8.6
1324
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
57
Not enough data
7.8
58
Data Capture
Not enough data
8.0
906
Not enough data
8.6
1288
|
Verified
Not enough data
8.1
1213
|
Verified
Not enough data
8.6
1345
|
Verified
Analytics
Not enough data
8.8
1440
|
Verified
Not enough data
8.5
1323
|
Verified
Customization
Not enough data
8.2
1165
|
Verified
Not enough data
8.2
1216
|
Verified
Not enough data
8.1
1187
|
Verified
Not enough data
8.7
1367
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
768
|
Verified
Not enough data
8.5
755
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
670
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
760
|
Verified
Platform
Not enough data
8.9
829
|
Verified
Not enough data
8.7
776
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
749
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.3
38
Generative AI
Not enough data
7.7
617
Not enough data
7.4
615
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
7.1
68
7.2
65
6.9
69
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Email Tracking
Not enough data
8.4
25
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.3
26
Not enough data
8.6
25
Not enough data
8.5
24
Not enough data
8.8
24
Analytics
Not enough data
8.6
511
Not enough data
8.6
505
Not enough data
8.6
467
Customizations
Not enough data
8.8
514
Not enough data
8.9
501
Not enough data
8.7
519
Not enough data
8.6
502
Not enough data
8.6
509
Generative AI
Not enough data
8.2
299
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
288
|
Verified
Not enough data
8.6
271
|
Verified
Not enough data
8.5
290
|
Verified
Not enough data
8.5
300
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
259
|
Verified
Not enough data
8.7
289
|
Verified
Not enough data
8.8
293
|
Verified
Insights
Not enough data
8.4
289
|
Verified
Not enough data
8.6
294
|
Verified
Not enough data
8.2
286
|
Verified
Not enough data
8.5
296
|
Verified
Not enough data
8.6
290
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.3
22
8.2
19
7.5
22
8.3
19
7.5
22
7.9
18
7.3
22
8.0
19
Lead Intelligence
7.9
103
8.4
981
8.2
141
8.5
1001
Feature Not Available
8.4
972
Lead Management
8.5
146
8.4
914
Feature Not Available
8.2
653
8.3
145
8.5
926
Marketing Campaigns
Feature Not Available
8.2
127
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
129
Feature Not Available
8.0
334
Data Availability - Marketing Account Intelligence
7.7
73
8.6
73
Data Accuracy - Marketing Account Intelligence
7.7
75
8.5
74
Categories
Categories
Shared Categories
Cognism and ZoomInfo Sales are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
21.2%
Marketing and Advertising
6.8%
Financial Services
5.6%
Events Services
3.6%
Other
38.2%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.4%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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