Cognism Features
Data Availability (4)
Contact Data Availability
This feature was mentioned in 680 Cognism reviews.
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
658 reviewers of Cognism have provided feedback on this feature.
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Based on 622 Cognism reviews and verified by the G2 Product R&D team.
Does this product offer industry research data that you require?
Technographic Data Availability
As reported in 390 Cognism reviews.
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy (3)
Contact Data Accuracy
670 reviewers of Cognism have provided feedback on this feature.
How accurate and up to date is the contact data?
Company Data Accuracy
As reported in 640 Cognism reviews.
How accurate and up to date is the company data?
Technographic Data Accuracy
Based on 386 Cognism reviews.
How accurate and up to date is the technographic data?
Features (9)
Lead Builder
As reported in 620 Cognism reviews.
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
As reported in 595 Cognism reviews.
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Cleaning/Enrichment
Based on 582 Cognism reviews and verified by the G2 Product R&D team.
Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Based on 589 Cognism reviews and verified by the G2 Product R&D team.
Functionality to filter or segment data from within sales intelligence software
Search
Based on 632 Cognism reviews and verified by the G2 Product R&D team.
Offers search tools that allow users to find the data they need quickly
News/People Alerts
This feature was mentioned in 466 Cognism reviews.
Alerts you to changes happening to industries, companies and people you follow
Connections
This feature was mentioned in 523 Cognism reviews.
Find the people you know that can introduce you to contacts at prospects
Reporting
Based on 544 Cognism reviews and verified by the G2 Product R&D team.
Provides ability to create the reports that meet your business requirements
Messaging
Based on 530 Cognism reviews and verified by the G2 Product R&D team.
Provides ability to message contacts directly from within the sales intelligence software
Platform (4)
User, Role, and Access Management
Based on 463 Cognism reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
481 reviewers of Cognism have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
As reported in 410 Cognism reviews.
Access pre-built and custom reports and dashboards.
APIs
As reported in 439 Cognism reviews.
Enables integration to external systems
Lead Intelligence (7)
Market Insights
Based on 103 Cognism reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
This feature was mentioned in 141 Cognism reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Validation
Based on 515 Cognism reviews and verified by the G2 Product R&D team.
Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Based on 515 Cognism reviews and verified by the G2 Product R&D team.
Product enriches existing lead data with missing information.
Lead Quality
Based on 539 Cognism reviews and verified by the G2 Product R&D team.
Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
Lead Analysis
Based on 497 Cognism reviews and verified by the G2 Product R&D team.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Browser Extension
Based on 531 Cognism reviews and verified by the G2 Product R&D team.
Product offers a browser extension that validates or enriches lead information within the user’s browser.
Lead Management (2)
Segmentation
As reported in 146 Cognism reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Account Identification
This feature was mentioned in 145 Cognism reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
73 reviewers of Cognism have provided feedback on this feature.
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Based on 75 Cognism reviews.
Is this technographic data accurate and up to date?
Agentic AI - Lead Mining (2)
Cross-system Integration
Based on 68 Cognism reviews.
Works across multiple software systems or databases
Proactive Assistance
69 reviewers of Cognism have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Intelligence (1)
Cross-system Integration
91 reviewers of Cognism have provided feedback on this feature.
Works across multiple software systems or databases
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
151 reviewers of Cognism have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Cross-system Integration
This feature was mentioned in 152 Cognism reviews.
Works across multiple software systems or databases
Adaptive Learning
149 reviewers of Cognism have provided feedback on this feature.
Improves performance based on feedback and experience
Natural Language Interaction
As reported in 151 Cognism reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
151 reviewers of Cognism have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 150 Cognism reviews.
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
22 reviewers of Cognism have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Cross-system Integration
This feature was mentioned in 22 Cognism reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 22 Cognism reviews.
Improves performance based on feedback and experience
Natural Language Interaction
22 reviewers of Cognism have provided feedback on this feature.
Engages in human-like conversation for task delegation





