Cognism Features
Data Availability (4)
Contact Data Availability
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. This feature was mentioned in 667 Cognism reviews.
Company Data Availability
As reported in 654 Cognism reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Based on 621 Cognism reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require?
Technographic Data Availability
Based on 390 Cognism reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy (3)
Contact Data Accuracy
Based on 657 Cognism reviews. How accurate and up to date is the contact data?
Company Data Accuracy
How accurate and up to date is the company data? This feature was mentioned in 636 Cognism reviews.
Technographic Data Accuracy
As reported in 386 Cognism reviews. How accurate and up to date is the technographic data?
Features (9)
Lead Builder
Ability to create targeted contact lists. 611 reviewers of Cognism have provided feedback on this feature.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. This feature was mentioned in 588 Cognism reviews.
Data Cleaning/Enrichment
Based on 580 Cognism reviews and verified by the G2 Product R&D team. Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Based on 587 Cognism reviews and verified by the G2 Product R&D team. Functionality to filter or segment data from within sales intelligence software
Search
Based on 623 Cognism reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly
News/People Alerts
Alerts you to changes happening to industries, companies and people you follow This feature was mentioned in 466 Cognism reviews.
Connections
Find the people you know that can introduce you to contacts at prospects This feature was mentioned in 523 Cognism reviews.
Reporting
Based on 544 Cognism reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements
Messaging
Based on 530 Cognism reviews and verified by the G2 Product R&D team. Provides ability to message contacts directly from within the sales intelligence software
Platform (4)
User, Role, and Access Management
Based on 463 Cognism reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 481 Cognism reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
Based on 410 Cognism reviews. Access pre-built and custom reports and dashboards.
APIs
Enables integration to external systems This feature was mentioned in 439 Cognism reviews.
Lead Intelligence (7)
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 103 reviewers of Cognism have provided feedback on this feature.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 141 reviewers of Cognism have provided feedback on this feature.
Lead Validation
Based on 514 Cognism reviews and verified by the G2 Product R&D team. Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Based on 512 Cognism reviews and verified by the G2 Product R&D team. Product enriches existing lead data with missing information.
Lead Quality
Based on 535 Cognism reviews and verified by the G2 Product R&D team. Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
Lead Analysis
Based on 497 Cognism reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Browser Extension
Based on 529 Cognism reviews and verified by the G2 Product R&D team. Product offers a browser extension that validates or enriches lead information within the user’s browser.
Lead Management (2)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 146 Cognism reviews.
Account Identification
As reported in 145 Cognism reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Based on 73 Cognism reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date? 75 reviewers of Cognism have provided feedback on this feature.
Agentic AI - Lead Mining (2)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 68 Cognism reviews.
Proactive Assistance
Based on 69 Cognism reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 91 Cognism reviews.
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 151 Cognism reviews.
Cross-system Integration
As reported in 152 Cognism reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 149 Cognism reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation 151 reviewers of Cognism have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 151 reviewers of Cognism have provided feedback on this feature.
Decision Making
As reported in 150 Cognism reviews. Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 22 reviewers of Cognism have provided feedback on this feature.
Cross-system Integration
Based on 22 Cognism reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 22 Cognism reviews. Improves performance based on feedback and experience
Natural Language Interaction
Based on 22 Cognism reviews. Engages in human-like conversation for task delegation





