--- title: Cognism Reviews meta_title: Cognism Reviews, Features, and Pricing 2024 meta_description: Learn more about Cognism features and pricing through reviews from real, verified G2 users. aggregate_rating: rating_value: 4.5 review_count: 1355 scale: '5' date_modified: '2026-08-11' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Cognism Reviews **Vendor:** Cognism **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,355 ## About Cognism Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting. ## Cognism Pros & Cons **What users like:** - Users value the **ease of use** of Cognism, praising its intuitive design and quick access to relevant data. (199 reviews) - Users value the **high-quality, verified contact data** from Cognism, enhancing outreach success and improving efficiency. (178 reviews) - Users value the **high data accuracy** of Cognism, enhancing their ability to refine searches and obtain relevant contacts. (159 reviews) - Users value the **ease of lead generation** with Cognism, appreciating its reliable data and helpful features. (121 reviews) - Users value Cognism for its **time-saving features** , enhancing productivity and streamlining their sales outreach efforts. (103 reviews) - Users value the **accuracy** of Cognism's data, significantly improving trust and efficiency in their outreach efforts. (100 reviews) - Users appreciate the **seamless integrations** of Cognism, enhancing productivity and simplifying data management within teams. (88 reviews) - Efficiency (86 reviews) - CRM Integration (77 reviews) - Accuracy of Information (73 reviews) **What users dislike:** - Users face challenges with **inaccurate data** from Cognism, leading to ineffective outreach and unreliable contact details. (91 reviews) - Users report **incorrect numbers** and missing details, which hinder the overall reliability of Cognism's data. (59 reviews) - Users find the **outdated contacts** in Cognism frustrating, as they often contain incorrect information and personal numbers. (57 reviews) - Users report **incorrect information** in company data and technology filters, impacting trust and usability significantly. (53 reviews) - Users face challenges with **limited contacts** , including accuracy issues and inadequate coverage for smaller companies and niches. (51 reviews) - Users experience **missing information** occasionally, with some contacts' details unavailable and slow-loading features affecting usability. (48 reviews) - Data Quality (46 reviews) - Users express concern over **outdated data** , noting issues with incorrect and old numbers affecting their experience. (46 reviews) - Users have noted **outdated information** in Cognism, particularly regarding roles and companies in specific industries. (44 reviews) - Limited Contact Information (39 reviews) ## Cognism Reviews ### 1. Easy to Use, But Contact Phone Number Accuracy Needs Major Improvement **Rating:** 1.5/5.0 stars **Reviewed by:** Andrea L. | Sr. Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Cognism?** It's easy to use and very intuitive. The only problem is the accuracy of the contacts information (phone numbers are wrong the majority of the times!) **What do you dislike about Cognism?** The accuracy of the information. It seems that most of the times the numbers are just HQ numbers which I can easily get googling it or on the company's website. So I would say phone numbers should be improved and enhanced. **What problems is Cognism solving and how is that benefiting you?** The same as all the other platforms. I work with an SDR team getting info to reachout to others. It's basically a search engine for contacts. ### 2. Not reliable for NA: missing emails and incorrect phone numbers **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Cognism?** It works well for our EMEA team. Has good security for our Hubspot integration. I use it every day due to the Hubspot integration. Easy to use and our team adopted it easily. **What do you dislike about Cognism?** Not as good with our NA team. Often missing emails that other enrichment products have, frequent incorrect phone numbers are included- especially ones where the person has the same name but are not the right person at all. I use it everyday, but have to reconcile with other enrichment sources. I only use the Chrome extension because I do not feel the lists directly on Cognism are up to date. **What problems is Cognism solving and how is that benefiting you?** It is meant to be used for enrichment, but I do not think it is as accurate as other products. ### 3. Great Branding, but Too Slow, dated and super Unfriendly to Use **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Cognism?** The Branding, the task bar on the side, the AI notetaker **What do you dislike about Cognism?** How un user friendly it is. Performance is so slow. I feel like its behind having no AI power dialler - its such a slow platform **What problems is Cognism solving and how is that benefiting you?** simplify the interface, make it more user friendly and less complicated, i feel like there is about 2 ways to do everything ### 4. Average Tool with Annoying Limitations and Inaccuracies **Rating:** 2.0/5.0 stars **Reviewed by:** Inel S. **Reviewed Date:** October 22, 2025 **What do you like best about Cognism?** I find the interface of Cognism beneficial as it allows me to find prospects efficiently. Since prospecting is a crucial part of my sales role, having a tool that simplifies this process is valuable. Setting it up was relatively straightforward for me, thanks to my experience with similar tools. **What do you dislike about Cognism?** I have a couple of issues with Cognism. Firstly, the verified emails provided are not always correct and often result in high spam rates, which is quite frustrating as it affects the quality of my outreach. Secondly, I'm restricted when exporting prospects as I'm unable to export them all at once, having to perform exports in batches of only 25 at a time. This limitation makes managing and processing large volumes of data more cumbersome. **What problems is Cognism solving and how is that benefiting you?** I use it to find prospects, which is crucial in my sales role. ### 5. Too Many Invalid Number Options—Time-Consuming to Choose **Rating:** 1.5/5.0 stars **Reviewed by:** Colby G. | BDR, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Cognism?** There are always numbers to choose from. **What do you dislike about Cognism?** There are so many invalid numbers to choose from. Alot of options to choose from wastes time. **What problems is Cognism solving and how is that benefiting you?** I would say the diamond verify feature. However, even those numbers will be wrong most times ### 6. The user interface and data quality can be better **Rating:** 2.0/5.0 stars **Reviewed by:** Pranjal P. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Cognism?** The intent filter. It allows you to segregate based on real time people looking for your services. Also its easy to integrate. **What do you dislike about Cognism?** The user interface is not intuitive enough. The data quality is subpar. **What problems is Cognism solving and how is that benefiting you?** It helps me in finding data about particular companies and also bulk data from a region for emailing and cold calling. ### 7. Inconsistent service - from a useful tool to minimal data **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Cognism?** I used to like the verification feature - but this has disappeared **What do you dislike about Cognism?** The loss of the verification service, the lack of mobiles or direct numbers, the dated nature of the data **What problems is Cognism solving and how is that benefiting you?** It used to help me generate contact data for prospects I wished to go after ### 8. Too pricey for me **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Cognism?** Fairly easy to find people. User interface is decent **What do you dislike about Cognism?** Price, limit valid contact info for IT decision makers **What problems is Cognism solving and how is that benefiting you?** Looking up valid contact information by company ### 9. Used to be better **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Cognism?** The pop up is easy to use and navigate the platform **What do you dislike about Cognism?** Diamond verify requests have stopped coming through and sometimes jobs are incorrect. **What problems is Cognism solving and how is that benefiting you?** Finding numbers to call ### 10. Its OK but incomplete data, some broken features and they have forgotten how to treat customers **Rating:** 1.5/5.0 stars **Reviewed by:** Gav W. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Cognism?** - We created numerous campaigns using large datasets (as large as our plan would allow). - During the sales process, they were attentive to ensure we bought the product and gave us a fantastic deal to tie us in for two years. - The initial training was comprehensive, and we were taught how to use the systems well. - The scheduling works well, and it's easy to see how your campaigns are doing **What do you dislike about Cognism?** - The UI is pretty clunky and not as usable as we'd hoped - Email threading issues - seemingly not possible to thread emails - Doesn’t auto-format the text - sometimes the text within one email can be different sizes unless you manually format - The leads are not in order of company once added - can't search by company or lead effectively once in the campaign - The data itself was OK, but many emails were out of date, and we had a high amount of bounceback - After having numerous problems, and ineffective campaigns and we stopped using the tool so we asked to be let out of the contract 3 months early, we even offered to pay half of what remained, but they refused, threatening to take us to court **What problems is Cognism solving and how is that benefiting you?** The short answer is it didn't solve our key problem which was outreach and lead prospecting, perhaps we are the wrong type of company to be using the tool and its data, but for selling SaaS it did not work, we have found a much better solution. ### 11. Best of a very bad bunch? **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Cognism?** The integrations with SFDC & LinkedIn are both solid, it's quick to implement and I only have positive feedback for their sales process. **What do you dislike about Cognism?** There are clearly internal issues at Cognism. Their support team is good but as distant as they can be (aka expect a million emails rather than just having a conversation - not their fault, just the process). Their CS managers seem to have all just been fired under the pretense that one point of contact (aka the support team) is what their customers have been calling out for. Or maybe they are just on Enterprise accounts now, who knows. Either way, it's irritating and makes communication hard. For us, the data is very poor. we get a 50% success rate in terms of contacts having email addresses (important to note that we are only targetting the largest corporations out there), but then, the competition isn't great either It's just all a bit all over the place - which is understandable when a company is growing quickly and establishing processes. Maybe I'll edit this review in a year and have nothing but positives to say. **What problems is Cognism solving and how is that benefiting you?** We need prospecting data, Cognism has helped but with a 50% success rate, it's not really delivering close to what was promised. That said, the tool does fit seamlessly into our process, so that is a big positive. **Official Response from Emma Sands:** > Hi there, Thank you for sharing your valuable feedback, we’re sorry to hear your experience hasn’t been up to our standards. We take customer feedback very seriously and have therefore passed on your review to our customer experience team's that will carefully analyse this information and find ways to remediate/improve your experience of using Cognism. The internal changes have helped with faster response times, lifting customer satisfaction and providing customers with a wealth of knowledge Our Customer Success Team Lead would love to talk through your feedback to understand what we can do to help. Could you please email her directly at megan.brickley@cognism.com with your availability for a call with her? Best regards, Emma ## Cognism Discussions - [What is a Sales Trigger?](https://www.g2.com/discussions/sales-triggers) - 1 comment, 1 upvote - [What services does Cognism offer?](https://www.g2.com/discussions/services-64e4c72a-135c-4287-8993-a7085c38a282) - 1 comment, 1 upvote - [Is Cognism's data GDPR compliant?](https://www.g2.com/discussions/gdpr-69c91a76-2d0f-4768-a8e3-83505761529d) - 1 comment, 1 upvote - [What integrations does Cognism have?](https://www.g2.com/discussions/integrations-db97d8eb-5833-4d43-a90c-14055c2e3b5b) - 1 comment, 1 upvote - [How much data do you have?](https://www.g2.com/discussions/data-bc6abee0-85ff-4ce0-9863-ec9e7a4c0e8e) - 1 comment, 1 upvote - [View Cognism pricing details and edition comparison](https://www.g2.com/products/cognism/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A40%3A21+-0500&secure%5Bsession_id%5D=a4eeb987-718b-485f-8778-bee3c12ebecf&secure%5Btoken%5D=fb599f546ccfbc35addb14374e2ad3124b5c950f0148579ed8eb3596913a9372&format=llm_user) ## Cognism Integrations - 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